Paying the Price

October 29th, 2009 (8 Comments)

Is there a hidden link between price and perception? Do we get what we are paying for? Are we more satisfied when we’ve paid top dollar? On January 14th, 2008, a team a of scientists from the California Institute of Technology and Stanford University, published a paper called: “Marketing actions can modulate neural representations of […]

Breaking Down an Audio Book Rate

October 24th, 2009 (28 Comments)

 “Attention Voice-Mart shoppers… in aisle seven you’ll find a fresh selection of promising audio book narrators, ready to read your epic three hundred-page novel for only $499.99. But hurry! Only today, they’ll throw in free editing. That’s right, a $299.99 value could be yours, absolutely FREE.” The shrill sound of my phone woke me up […]

What Pay-to-Plays don’t want you to know

October 9th, 2009 (19 Comments)

Imagine an international marketplace where buyers meet suppliers. This business environment offers the broadest and most colorful selection of products from all over the globe. A fast and furious bidding process determines which supplier will sell to which buyer at what price. Can you guess the name of this marketplace? Could it be eBay? Voice123, […]

Piracy in voice-over land

October 2nd, 2009 (7 Comments)

On June 5th 1995, John Baur and Mark Summers were playing a friendly game of racquetball. For some mysterious reason, they started encouraging each other in pirate slang. I’ll let them tell the story: “…whoever let out the first “Arrr!” started something. One thing led to another. “That be a fine cannonade,” one said, to […]

Should amateurs be ousted from voice-over sites?

September 23rd, 2009 (19 Comments)

Which orchestra was voted the best symphony orchestra in the world? Eminent music critics asked themselves that same question at the end of 2008. They narrowed the list down to twenty. A year later, the renowned British music magazine “the Gramophone” published the results. The famous Berlin Philharmonic Orchestra ended up in second place, but […]

How to become a celebrity

September 22nd, 2009 (1 Comment)

She was a world famous news anchor. In Holland, that is. With a population of only 16 million, it’s easy to be a celeb in the lowlands. In fact, one in five individuals is probably (in)famous for something. You might have heard of André Rieu, Famke Janssen, Rutger Hauer and Paul Verhoeven. Big fish who […]

Nail ’em to the wall!

September 15th, 2009 (2 Comments)

Humor and humiliation. It’s a weird combination and yet, it’s the basis of every slapstick. Charlie Chaplin, Buster Keaton, Laurel and Hardy, they all made us laugh because they made someone else cry. It’s that cake-in-your face humor, the poke in the eye joke and the dignitary forced to parade around town in his underpants […]

What makes people click?

September 9th, 2009 (No Comments)

  On June 8th of 2009, something occurred that had never happened before in the history of mankind. Hyères, the oldest and most southerly resort on the French Riviera, was the scene of an attempt to break the world record in Static Apnea. That’s the discipline in which a freediver holds his or her breath […]

8 ways to boost your web traffic

September 3rd, 2009 (8 Comments)

Having a website is not an accomplishment. Bella the Hamster has one. Famous dead people do too. I have even seen sites in loving memory of unfamous dead hamsters! Some of those websites get more visitors in a day, than you hope to have in a year. Here’s my question: If you have a business website […]

A Tempest in a Teapot?

August 29th, 2009 (5 Comments)

Ontario’s London Free Press called them “voice-over matchmakers”. Back in 2003, David and Stephanie Ciccarelli created out of their condo. At the time this blog was published in 2009, they had eight full-time staff and four computer developers on contract. David estimated about $11 million of business goes through the site annually. If you’ve […]