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VO’s Unfair, so, Grow a Pair!

Blog, Career, Freelancing, Personal

Nethervoice Grow Pair

The other day it happened again.

In mid-session, I gave one of my voice over students a simple script for a cold read. I thought he’d be excited to try something new, but this is what he said:

“You’re giving me this now? Are you trying to trick me? You gave me zero time to prepare. I don’t think that’s fair.”

“Wow, I wasn’t expecting that response,” I said. “You’ve grown so much in the last few weeks, I thought you’d be up for a challenge. Maybe we should use this as a teaching moment?”

He agreed.

“First off, just as there is no crying in baseball, there is no fair in voice overs, or in any freelance job for that matter.”

“What do you mean?” my student asked.

“Let me give you a few examples.

Yesterday, some A-list actor made fifteen grand for saying three lines in a 30-second commercial. Today, a VO-colleague got a nineteen hundred dollar check for narrating a lengthy novel that took her a month to record, and two weeks to edit. Is that fair?

How about this one:

A voice over veteran auditioned for ten jobs a day for four weeks straight, and landed none of them. Meanwhile, a newbie walked up to a microphone, yelling a few words and hit the jackpot because some producer thought he sounded “raw and authentic.”

Here’s another one:

A fellow voice actor had been recording eLearning programs for the same company for six years at the same rate. His work was consistent, and he never missed a deadline. He came to think of himself as the go-to voice of that company. So, when year seven came around, he raised his rates a little, in line with the increased cost of living.

He never heard from the company again.

Is that fair?

Now, here’s something that happened to me.

A few weeks ago I auditioned for a very prestigious job that would have paid the mortgage for at least six months. At the end, it was between me and another person. Why didn’t I get the job? The reason was simple: the client preferred a female voice.

“Tell me,” I asked my student, “do you think that’s fair?”

He made a noise suggesting a lightbulb was slowly coming on in his head, so I continued…

“The idea of “fair” presupposes that there’s some grand equalizing principle at work in the world that gives equal opportunities to people with similar education, abilities, and experience.

Well, wouldn’t that be nice?

In many ways we may be equals, but that doesn’t mean we’re equal, or that we’re treated as such. What do I mean by that?

In a highly subjective and personal business as ours, things like training and experience count for something, but they will never get you hired. The fact that you’ve taken a few voice over classes, and you’ve been knocking on doors for a few years, entitles you to… nothing.

The only guarantee I can give you, is that there are no guarantees.

No matter how hard or how long some people study, they’ll never become the next Albert Einstein, Yo-Yo Ma, or Don LaFontaine.

That’s not unfair. It is what it is.

On paper you may be the most experienced voice talent in the room, but a casting director isn’t listening for your resume or seniority. She needs to make her client happy, and the client wants someone who sounds just like his grandfather selling cattle in Kansas during the Great Depression.

Oh… but the specs didn’t say that, right? How unfair!

That’s because the client didn’t know he was looking for that voice until he listened to the top ten auditions.

My student let out a despondent sigh.

“That’s why the audition was a “cattle call,” I joked.

“But seriously, the only “fair” thing about this situation is that to most people in the middle, this crazy business is equally unfair. With “people in the middle” I mean the vast majority of voice overs who aren’t making millions voicing The Simpsons, but who aren’t new to the business either.

I call them “the Nobodies.”

It may sound derogatory, but I don’t mean it that way. I mean it literally. Not figuratively.

Voice actors get hired for the way they move their lips; not for the way they move their hips. We’re not in the game for our glamorous looks, but for the way we sound. You and I… we are a no-body. Personally, that makes me very happy because slobs like me still stand a chance.

“But what about things like merit,” my student wanted to know. “Isn’t winning something like an Audie, or a Voice Arts™ Award going to open certain doors? That would be fair, wouldn’t it? I mean, winning a prize makes people more in-demand, right?”

“It’s a definite maybe. Let me explain.

Even though audio books have become increasingly popular, most people still think of a German car when they hear the word Audie. Secondly, I’m not sure clients will hire you on the spot because you won some gold-plated statuette they’ve never heard of. Accolades may be well-deserved, but they’re only worth their weight if they mean something to people outside the cheering in-crowd.

Even Oscar winners need to audition again and again, unless a part is especially written for them. That’s not necessarily a bad thing. It keeps people sharp and humble.”

I took a long sip of water, and formed my next thought.

“Then there’s this weird phenomenon in our business that’s hard to prove. Let’s pretend people actually know about your reputation as a prize-winning narrator. They might not consider you for their next project because they assume you’ve become too expensive. Do you think that’s fair?

I once thought I could convince a client to hire me by telling them about the famous brands I had worked with in the past. Big mistake! The software giant I was auditioning for, ruled me out once they heard a close competitor had used my voice in 2015. This is what I also learned:

Most clients aren’t very interested in what you did for others, years ago. They want to know one thing:

What can you do for ME, today?

I’m not saying accolades aren’t awesome, but as the Dutch soccer star Johan Cruyff used to say:

“Every advantage has its disadvantage.”

That’s unfair too, but here’s the ugly truth:

In an unregulated business, those in power, and those with the deepest pockets get to determine what is fair.”

“Pardon me, but that’s depressing,” said my student. “First of all, you’re giving me a lecture instead of a lesson. Secondly, I thought you were supposed to encourage me. Now I don’t even know if I want to be a voice over anymore.”

“Language is a wonderful thing,” I said. “Especially if you like to play with words. To the ear, there’s almost no difference between “the termination,” and “determination.” The choice is yours.

If you want to end this, it’s going to be the termination of something promising. If -on the other hand- you really, really want to become a successful voice over, allow what I’ve just said to strengthen your determination.

Please don’t be a chicken. You didn’t hire me to stick some feathers up your butt, so I could make some money off your dreams. That would be unethical. Just like that coach in the gym, you hired me to take you through a series of exercises designed to build your muscles, and give you a strong spine. You’re gonna need it!

And just like in the gym, change is a gradual process. Some days, your muscles might ache because of the resistance training. Sometimes, it might feel like you’ll never reach your ideal weight because you see other people getting fitter faster. But remember:

You’re on a personal path.

Those scary slim people you admire so much were born with different bodies, and different metabolisms. Some of them go to the gym every day of the week, and stay there for hours. Others like you can only afford to come twice a week for a 45-minute session.

You know what isn’t fair? Comparing yourself to others!

Compare yourself to yourself instead. So, here’s what I want you to do.

Forget the word fair.

Instead, focus on the word Prepare.

My goal is to help you be the best you can be at this moment in time, and to become even better in the future. Forget the silly randomness of this subjective business. You cannot control it. But one day soon, opportunity will knock on your door, and you better be ready! That’s the part you can control. Do you get that?”

My student made an affirmative noise. 

“Before we end this session, I want to give you one more piece of advice. I’ve known you for a while, and you’ve told me more than once that you’re a perfectionist. That mindset will hold you back, and that’s why you probably didn’t want to do the cold read I just gave you. Am I right? Were you afraid of making mistakes because I didn’t give you any time to look at the text?”

Reluctantly, my student agreed, and I went on:

“The best thing I can tell you is this:

Be soft on yourself!

I strongly believe that living is learning. As human beings, I feel it is our job to evolve; to unearth and develop what we’re capable of, and to share those gifts with the world. 

To that effect, life offers us lessons. And unlike in voice overs, life’s unscripted. You never know what it will throw at you next, so you have to be prepared to catch it while you can. Sometimes you need to improvise, and try things you’ve never done before. Sometimes you’ll get it right, and sometimes you won’t. As long as you keep on learning and growing, you’re doing great. This is what I want you to remember:

No matter how long you train, and how hard you work, you will never be perfect, and that’s perfectly fine. You want to know why? 

Because perfection has nowhere to grow.”

My student’s response was so quiet that I could almost hear the penny drop. Then I said:

“Let that sink in for a while, and let me know what you think, okay?”

“Fair enough,” said my student.

“Fair enough.”

Paul Strikwerda ©nethervoice

PS Be sweet. Please share and retweet!

REMEMBER: The One Voice Conference USA 2020 is held from August 13 @ 6:00 pm – August 16 @ 1:00 pm. Click here to buy your ticket. A little over $187 US dollars will get you in the door, and you don’t even have to leave your house. On Saturday, August 15th at 1:00 PM EST I’ll be leading a 3-hour workshop called “Blogging your way to voice over success.” Join me!

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Filed Under: Blog, Career, Freelancing, Personal Tagged With: Albert Einstein, are you a nobody, best voiceover blog, cattle calls, dealing with perfectionism, Don LaFontaine, getting voiceover work, grow a pair, landing voice-over jobs, living is learning, Nethervoice, Oscar winners, Paul Strikwerda, perfectionism, voice-over, voice-over clients, voice-over training, voiceover auditions, voiceover blog, voiceover blogger, voiceover coaching, voiceover is unfair, voiceovers, what do voiceover clients want, winning voice-over auditions, Yo-Yo Ma

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Comments

  1. Craig Williams says

    July 16, 2020 at 8:27 am

    Great article as always Paul. If your coach doesn’t push you and make you uncomfortable at times, then where is the growth? If you want to pay me to blow smoke up your #$% here are my contact details…….

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    • Paul Strikwerda says

      July 16, 2020 at 9:36 am

      Never trust a coach who tells you what you want to hear.

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  2. Lynne Darlington says

    July 16, 2020 at 9:03 am

    So many great teaching moments here Paul!

    Love this one.

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    • Paul Strikwerda says

      July 16, 2020 at 9:37 am

      I’m so glad you do, Lynne. It came from the heart.

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  3. Byron Wagner says

    July 16, 2020 at 2:40 pm

    Outstanding.

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  4. Byron Wagner says

    July 16, 2020 at 2:41 pm

    Outstanding, yet again.

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  5. Alicia Butcher Ehrhardt says

    July 16, 2020 at 3:52 pm

    Love the lesson. I intend to do my own ‘as read by author’ audiobooks. You can bet I am reading every single thing I can about every step of the process.

    I will still have to be responsible for what I produce – and people will choose to let me read my work to them, or not, based on their own criteria.

    Fair enough for me.

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    • Alicia Butcher Ehrhardt says

      July 16, 2020 at 3:55 pm

      This may amuse someone:

      The first book in the Pride’s Children trilogy is PURGATORY.

      The second is NETHERworld. You can bet I just subscribed.

      I believe in serendipity.

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  6. Paul Garner says

    July 17, 2020 at 9:09 am

    Great lesson and one that should be learned as early as possible. Fair or not, I love this business! Thanks, Paul.

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  7. Matt Forrest Esenwine says

    July 17, 2020 at 9:59 am

    Another lesson more people need to be taught. You & I both worked in radio, so we’ve seen the disparity between what programming gets paid and what sales gets paid. Nothing is fair, indeed! Just suck it up and keep moving forward.

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    • Paul Strikwerda says

      July 26, 2020 at 9:55 am

      You’re right on the money!

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  8. Tom de Jong says

    July 18, 2020 at 7:17 am

    Graag meld ik me aan voor je nieuwsbrief Paul. Hartelijke groet, Tom.

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  9. Chris Duke says

    July 19, 2020 at 4:16 pm

    I love cold reading… most of my auditions start out that way. It’s great training, and sometimes one of my best takes! Another page of great advice. Thank you sir!

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    • Paul Strikwerda says

      July 26, 2020 at 9:53 am

      I love cold reads, especially on a hot summer’s day!

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  10. Michael Hollingsworth says

    September 1, 2020 at 4:12 pm

    I have to admit: I love cold reading your blogs (like this one) as if I were narrating them. I get a lot of pleasure out of doing AND learning at the same time. Sometimes it’s fairly easy to anticipate the emphasis a writer is going for, and sometimes it takes a second look or more.
    Those two things, doing and learning, are what keep me coming back to your blogs. Thanks for all the support you offer for this wonderful, crazy community.

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    • Paul Strikwerda says

      September 1, 2020 at 7:10 pm

      In the summer heat of the past months, I can imagine cold reading anything must be bliss. When this whole crazy COVID situation is over, I hope to welcome you to my tiny studio. Let’s open some ice cold adult beverages, and talk about our mutual passion: voice-overing!

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