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Are Clients Walking All Over You?

by Paul Strikwerda in Articles, Career, Freelancing, Money Matters, Personal 18 Comments

As a freelancer, I’ve had to learn many lessons.

Some of these lessons came easy. Others were excruciating.

Out of all the things I picked up along the way, these two were perhaps the hardest:

1. How to deal with conflict.

2. How to stand up for myself.

I grew up in a very protective environment, and was taught never to raise my voice. The main philosophy in our house was this:

Most people have good intentions. If you treat them with kindness and understanding, they will treat you in a similar way.

So, when my best friend asked if he could borrow some money, I immediately gave it to him. I think I was eight years old at that time, and I had earned a few bucks by helping out around the house. “You’ll get it back tomorrow,” he said, and I totally believed him.

Of course he never returned a penny, and I couldn’t figure out why. Was it something I had said? Was it something I had done? You see, that was one of my patterns. Whenever something negative would happen to me, I started questioning myself.

This made it harder for me to confront my friend and ask for my money. Part of me didn’t want to risk losing him as my best buddy. Part of me was just too scared to challenge him. “Don’t cause conflicts,” said that little voice in the back of my head that sounded very much like my mother. “People might not like you when you start arguing with them.”

A LOSING STRATEGY

I have to tell you right now: this approach didn’t work for me as a child, and it didn’t work for me as an adult. It left me with no backbone, and it made me vulnerable. Yet, when I started my own business, I did everything I could to avoid conflict by becoming a people-pleaser.

If you’re offering a professional service like I do, that’s not necessarily a bad thing. You want your clients to be happy, and their wish is your command, but there are limits. I found it very hard to say “No,” even when clients made unreasonable demands.

“Could you cancel all your plans and come to our studio for an audition tomorrow? Let’s make it nine o’ clock.”

The next day I cursed rush hour traffic on my way to New York for a cattle call in some obscure basement. I would spend half a day on the highway, and a small fortune in parking fees to audition for a $250 job. It was madness.

“Since you’re a Dutch native speaker, could you check the translation of the script we sent you, just to make sure everything is the way it’s supposed to be?”

Unable to refuse, I would spend the next two hours proofing and correcting a horrible script that had been translated by stupid software. All of this for a cheap client who never said “please,” or “thank you,” and who expected me to do this at the drop of a hat, and for free.

“If I don’t do it, I might lose the job,” I told myself in those days.

Five minutes later, the phone would ring. It was one of my late-paying clients.

“Paul, we’re having some cashflow problems. Is it okay if we pay you in about… six weeks?”

“I’d rather get paid in six weeks than not being paid at all,” I said to myself, and I told the client not to worry. I was going to be the easiest freelancer they would ever work with!

MR. DOORMAT

Looking back, I had all sorts of people walk over me, and I found it increasingly difficult to put on a professional smile, and be okay with being treated like a dirty disposable doormat. Even though I began to resent being disrespected, there were three things I forgot.

1. Ultimately, my ultra-accommodating behavior gave me something I wanted: a way to avoid conflict. I would be seen as the amiable hired helper who always went above and beyond. Who wouldn’t want to work with me?

2. I wasn’t a powerless victim of those who took advantage of me. I was an active participant in the process by allowing people to walk all over me.

3. By behaving the way I did, I created certain expectations. I taught my clients how to treat me.

At the time, I didn’t see it that way. I saw myself as the always accommodating Mr. Nice Guy, smiling on the outside, but suffering in silence on the inside. It was only a matter of time before the last drop landed in the bucket.

PUSHING MY BUTTONS

I had finished recording a technical script for a high-maintenance, unorganized client who always needed everything yesterday. Even though I was swamped, I managed to meet his deadline. Two days later I was getting ready to go to a wedding, when he called me with some drastic changes to the script.

“Don’t blame me,” he said. “I don’t control the people I work for.”

He basically expected me to drop everything and help him out, and here’s the worst part: he wanted me to do it at no charge.

Already in my tuxedo, my frustration finally reached a boiling point, and I snapped at this man with an indignation that had been building up for years. I’ll tell you: when I was done, I felt so relieved!

My client, on the other hand, was speechless. Once he composed himself, he just said a few words:

“I wouldn’t want you to miss that wedding. We’ll go over everything tomorrow, and I’ll make sure you get paid for your time.”

Just like that!

I was stunned.

I looked in the mirror and thought:

“So, that’s what happens when you put your foot down!”

I later apologized to the client for losing my temper, and I thanked him for teaching me a valuable lesson.

BOUNDARIES

This all happened quite some time ago. Eventually, I came to realize that I had to set some professional boundaries. Now, if you’re going through the same things I experienced, you might wonder:

How do you know where these boundaries are? They’re pretty much invisible.

It’s simple, really. You know where your boundaries are by the amount of BS you’re willing to put up with in your life.

As long as you’re okay, no lines are crossed. But if someone or something makes you angry or upset, it’s probably a sign that your boundaries have been violated. You’re likely to find out during some kind of crisis. That’s when you discover who you are, and what’s important to you.

Over the years I have developed very strong boundaries when it comes to rates, professional standards, and the terms and conditions under which I am willing to work with a client or a student.

I no longer drive to New York if a job pays less than $500. My agents know that, and they understand. Most of them will ask a producer if it’s okay for me to send an MP3 audition, instead of making me go to a cattle call. Usually, that’s no problem either.

If clients want me to translate or proof a script, they’ll have to pay me to do it, and payment is expected within 30 days after the invoice is received. I’m happy to record changes to the script after the initial, approved text was recorded, but not for free.

NEW RESPECT

Did I lose a couple of clients because I refused to put up with their BS? Of course I did, but I was glad to get rid of them. Now here’s the kicker…

Because I was putting my foot down (ever so gently, of course), people started to respect me more.

As my self-confidence increased, their confidence in me increased as well. To my surprise I discovered that being clear about my boundaries lead to less conflict.

My rate was no longer seen as expensive, but as a sign of professionalism. These days, many clients are willing to do a lot to accommodate me, instead of the other way around.

All in all I’d say that standing up for myself has made me feel better about myself in general, and it has brought more clients to my business.

However, there’s one thing that keeps on bugging me.

Not long ago, the childhood friend I told you about in the beginning, found me on Facebook, and now he wants to connect. It’s been more than forty years since we last spoke, and I’m curious to find out how he is doing. However, I’m reluctant to honor his request.

After all, the guy still owes me money!

Paul Strikwerda ©nethervoice

PS Be sweet. Please retweet.

photo credit: la colérica e inmediata respuesta gestual via photopin (license)

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Filling In The Blanks

by Paul Strikwerda in Articles, Career, Personal Leave a comment

“It’s too risky, too challenging, too expensive, and you’ll be very lonely”.

That’s what people told me when I announced that I was going to become self-employed. This was many, many moons ago.

I’m sure these folks meant well, but what struck me most was the fact that these self-appointed business coaches were all working in some nine to five job, making money for someone else. They had no clue what it would be like, to be one’s own boss. The idea alone probably terrified them. I say “probably” because I’m not sure.

What happened in these conversations was something that is universally human, and universally flawed: people projecting their own life experiences, values, beliefs, fears, and attitudes onto the life of someone else. Not hindered with practical experience or specific knowledge, they’ll tell you:

“I know precisely what you mean. I know exactly how you feel. I totally get it.”

The question is: Is that really true?

UNDERSTANDING AND BEING UNDERSTOOD

When you hear a seemingly innocent phrase such as “I know how you must be feeling right now,” let me tell you what is actually going on. With a few simple words, your friend, colleague, or family member has become a mind reader, and has managed to shift the conversation away from you and onto them. Hence the prominent use of the pronoun “I.”

They have taken what you wanted to talk about, and used it as an opportunity to refocus the conversation. Perhaps not on purpose, but they did it nevertheless.

By saying “I know exactly what you mean,” people are also comparing their personal situation to your unique circumstances, as if these two are equal. That is hardly ever the case. Even when situations seem very similar, they rarely are, and people respond to them in their own way. That’s what makes us so interesting, and at times unpredictable.

When people say things like “I know exactly how you feel,” most of us don’t make a big deal about it, unless it concerns something very personal, and there’s a need to be understood. Let me give you an example.

WALKING IN SOMEONE’S SHOES

You may know that my wife has multiple sclerosis. It’s a nasty disease which manifests itself in different ways on different days. One of the most common symptoms is fatigue. Fatigue is different from being tired. It is often described as an acute lack of energy; an unusual and utterly overwhelming whole-body tiredness not relieved by sleep, which prevents a person from functioning normally.

So, when my wife told one of her friends that she was exhausted, and the friend (who doesn’t have MS) responded by saying “I know exactly how you feel,” my wife said:

“Actually, I’m glad you don’t. I would not want to wish this on anybody.”

I remember going to an event where friends and family members were educated about multiple sclerosis. To give me a sense of what it might feel like to experience MS symptoms, a facilitator put weights on my legs which affected my sense of balance.

Blurred vision is another MS symptom, so they had me wear strange goggles that made the world around me look distorted. I could not read a simple text they asked me to read. Then I had to wear thick gloves, and I was instructed to unbutton my shirt, which was totally impossible.

I still remember the frustrating feeling of helplessness as I was wearing this weird outfit. The things I had come to rely upon: my sense of balance, my eyesight, and my sense of touch, were seriously affected. I needed the help of other people to get around and get things done, and I hated losing my independence. For a moment.

Luckily, after a while I could take all these gadgets off, but I tell you: I never looked at my wife in the same way. Never again would I tell her: “I know exactly how you feel.” Even after my limited MS symptom simulation I can’t say I know what it’s like to have an incurable chronic disease. And I hope I’ll never find out.

PERCEPTION AND PROJECTION

Now, this may be an extreme example, but extremes can make things clear. As a human being it is hard not to compare and project. We constantly have to make sense of the world around us, and we use our own experiences as a frame of reference. Based on that I have a few questions for you:

• How often are you aware that your perception is based on projection?

• How often do you really know what a client means or a what friend feels?

• What would happen if you’d stop filling in the blanks based on your model of the world?

It doesn’t matter if you’re in a personal or in a professional relationship. If you are using your own experience to interpret the world, you are severely limiting yourself, and you’re not doing the other person justice. You’re not even focused on the other person because you’re too busy working things out in your own head.

Or as they say in the East: “You cannot pour tea into a cup that is already full.”

A LEARNING EXPERIENCE

When I give a voice-over student a script and ask him or her to read it as if they were hired to be the narrator, I can predict what is going to happen. The student just starts reading the text. A few paragraphs later I ask them:

“How did you know to read it the way you did? How did you choose the tone, the tempo, the volume, and the accent?”

And most of the time they tell me: “I thought it would sound good this way. That’s all.”

Then I ask:

“Is this what the client wanted?”

“I have no idea,” the student answers. “It’s just a guess. How was I supposed to know?”

“Well, did you ask?” is my response.

And then the coin drops.

You can’t give a client what s/he wants to hear, if you have no clue what it is. You might think you have some idea, but that perception is based on your projection. It’s like asking a bartender to fix you a drink, and he just starts mixing something. Unless you asked to be surprised, you might not like what you are getting, let alone pay for it.

“Am I making any sense?” I asked my student.

“Absolutely,” she said. And then she added:

“Believe me… I know exactly what you mean.”

“Believe me,” I answered.

“You absolutely don’t.”

Paul Strikwerda ©nethervoice

PS Be sweet. Please retweet!

photo credit: via photopin (license)

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Life’s Unfair. Get Used To It.

by Paul Strikwerda in Articles, Career, Personal 3 Comments

My Dad and Me

Jake was a model employee. He’d been with the same company for 45 years, and never missed a day. At his retirement party, he received a farewell gift: a trip for two to Aruba. It was something Jake and his wife had always dreamt of.

A week later, they were on their way to the airport. While going through security, Jake suddenly collapsed, and died of a heart attack.

Jenny was a model athlete: tall, muscular, and motivated. From the age of fifteen she’d won practically every triathlon she took part in. At her Olympic qualifier she crushed the national competition. Two more weeks, and she would be on her way to represent her country.

Friends threw her a farewell pool party. That night, Jenny slipped over an ice cube, and landed on the edge of the pool. With a broken tibia, she could kiss her Olympic dreams goodbye. She never reached her old level again.

A few years ago, Folkert, my father, was diagnosed with prostate cancer. One of his doctors told him he was in the final stages, and advised him to get his affairs in order.

My father began a breakthrough treatment to which he responded remarkably well. Instead of a few months, he was given a number of years. Then he started experiencing new symptoms, completely unrelated to his cancer. Before long he was diagnosed with ALS.

DO YOU HAVE THE ANSWER

What do you make of these stories? How do you respond? What can you possibly say to Folkert, Jenny, and to Jake’s wife?

Is there a satisfactory answer to the question why bad things happen to good people?

Some have tried to come up with something, as if knowing the answer would somehow soften the blow. It doesn’t work that way. In fact, I get very uncomfortable when people attempt to make a wrong right. On what authority are they speaking? What do they know that I don’t?

Please don’t tell me that “everything happens for a reason,” or that it’s “for the better.” Don’t tell me there is a G-d who orchestrates cruel things out of love for his unruly children. Don’t tell me that Jake, Jenny, and Folkert deserved their fate because of some colossal cosmic conspiracy we call karma.

It doesn’t help.

It only hurts.

Yet, in the back of most people’s minds is the belief that we reap what we sow. We get what we deserve. It’s at the heart of the American Dream. If you study, apply yourself, and work hard, you can go from foster care to self-made millionaire. That’s only fair, isn’t it? If you are a good person, good things will happen to you. Good boys get rewarded. Bad boys get punished.

But what about all those bad boys who end up on top? The higher you climb up the corporate ladder, the more selfish, cutthroat executives you’ll encounter. They didn’t get there by playing nice. In certain circles, success knows no mercy. It’s either eat or be eaten. Sharks in fancy suits walk all over gentle Mr. Goody two-shoes, the docile doormat.

WHAT ABOUT YOUR CAREER

A few days ago I had a serious conversation with one of my voice-over students. In the last twelve months, she had invested a nice chunk of change in her studio. She bought a great new mic, a lovely preamp, and even a new computer.

I believe in her, and more importantly, she believes in herself.

When we started our session, she sounded peeved.

“Paul,” she said, “Over the past couple of years I have worked my butt off. You know that. I promised myself to give this voice-over thing a good shot. When I listen back to some of my early recordings, I can tell that I have grown. And when I listen to what else is out there, I know I have something to offer. You said so yourself. But get this…

The other day I told one of my voice-over friends that I was going to audition for that commercial we talked about. I really poured everything you’ve taught me into that audition, and I sounded pretty good, if I say so myself. Guess who got the job? My friend! The one who has zero personality and zero experience. She even let me listen to her audition, and it was mediocre at best.

Be honest with me, Paul. Did I just waste years of my life? Should I sell my equipment? What good did all of that training do if I get beaten by a newbie? It’s so frustrating, and it makes me mad! How long do I have to wait for my big break?”

THE MYTH OF OVERNIGHT SUCCESS

When I heard her question, I had to think of actress Jenna Fischer. You probably know her as Pam from the American version of The Office. She always wanted to be an actor, and she eventually moved to Hollywood to pursue her dream. She fully expected to be working in movies within a year of coming to LA. It didn’t happen that way.

Jenna worked as a temp, she took acting and improv classes, and she borrowed money to make ends meet. At one point she had to wear a pair of shoes with a hole in them because she couldn’t afford anything else. It took her more than six long years before she finally got “discovered.”

Jenna Fischer is a perfect example of the adage that it can take years to become an overnight success. She knows from experience that the (voice) acting business is without guarantees, no matter how talented and motivated you are. When asked about it, she had this to say:

“This business is not fair. It is not like other businesses where if you show up, and work above and beyond everyone’s expectations, you are pretty much guaranteed to move up the ladder. I don’t know why it works out for some and not for others. And when you move here (Hollywood, P.S.) you have no idea which camp you are going to fall into.”

JUST BE FAIR

“Fair” is an interesting concept. Most dictionaries define it as “in accordance with the rules.” Most rules civil societies live by, are practical, logical, and even reasonable. They’re an example of cause-effect thinking: If A, then B. Without rules, life would be chaotic.

Most of us have unwritten rules that guide our hopes and expectations. To name a few: “If I train hard, and do my very best, I will be successful.” Or “If I live a healthy life, I will live a long life.”

Here’s the problem: those rules aren’t always reasonable, and they are rarely absolute. They only seem that way. What makes sense, and what seems right from our limited perspective, doesn’t necessarily happen. Kind, innocent people die young. Selfish bastards live to be a hundred. No explanation given.

Secondly: Most people don’t play by our rules. They might not even be aware of them. Perhaps they’re playing a different game altogether, and we don’t even see it. Many decisions that affect us, have nothing to do with us.

Third: Life isn’t logical. It’s not a matter of “If A, then B.” Usually, it’s: “If A, then D or Z.” People are emotional beings, and what they do isn’t cold and calculated. We forget. We make mistakes. We act impulsively, and break all the rules.

Last but not least: Even though we often think we are, we’re never one hundred percent in control. If we’re physically and mentally healthy, we can control our actions to a great extent, but we cannot control the outcome. Life consists of too many variables. Even perfectionists have to admit that…. at some point.

NOW WHAT?

So, where does this leave us?

Are we hopeless and helpless leaves in the winds of chance? Should we stop trying to accomplish things, simply because the outcome is uncertain, and likely to be unfair?

I’ll tell you what I think we should do.

We should begin by skipping the question “Why.” “Why me, why this, why now?”

Asking “Why” is asking for a logical, reasonable explanation which you won’t always get. I hate to break it to you, but your rules, conscious or unconscious, don’t apply all the time.

My student did everything she could to win that audition. There was nothing she could have done to change the preference of the client.

Jenny missed the Olympics because she accidentally stepped on that ice cube. It wasn’t part of some devious celestial plan.

Jake had earned that dream vacation, but he died at the airport because his heart stopped working. Period.

My father did nothing to deserve ALS. There wasn’t anything he could have done to prevent it from affecting him. The question “fair or not fair” wasn’t going to change his condition. He had to learn to live with ALS, and he eventually chose to end life on his own terms.

One last thing, if I may.

Most people tend to contemplate the issue of fairness when they believe they’ve been wronged, tricked, or were denied something they felt entitled to. That’s when they will ask the question “Why?”

When things go really well, and life smiles upon us, we hardly ever ask the question “Why me, why this, why now?”

We take our good fortune for granted.

Think about it.

Is that really fair?

Paul Strikwerda ©nethervoice

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Turning Resistance Into Results

by Paul Strikwerda in Articles, Career, Personal Leave a comment

Every January I see them walk in.

The men and women who told themselves: “I can do this!”

They’re sporting brand new workout clothes, and are wearing fancy gym sneakers that have yet to be broken in. Water bottles in hand, they flock to the eight o’ clock spinning class lead by Helga, a platinum blonde transplant from Germany. Her voice is as muscular as her thighs.

As the newbies adjust their exercise bikes, the regulars look at each other knowingly. We’ve seen this sad ritual many times. Give it a few weeks, and it will all be over.

BAILING OUT

February has barely begun, and half of the new recruits have already given up. “It wasn’t really my thing” they tell their friends with a faint smile. “But at least I tried, and that’s worth something, right?”

Luckily for them, they only paid for a trial membership. It’s the ultimate cop-out for those who can’t or won’t commit. How do I know?

A few years ago, I belonged to this group of dropouts, and I’m not proud of it. But last year I made a courageous comeback, and today I feel like I’m part of the LA Fitness furniture. To me, a gym workout is the ultimate stress-busting, fat-burning, energy-boosting experience. Here’s something else I discovered along the way.

The microcosm of the gym is a powerful metaphor for the real world. In fact, there are lots of parallels between my professional life as a voice-over, and what’s happening on the gym floor. Do you think this is a stretch? Let’s talk about machines!

1. The best equipment does not guarantee results. It’s how you use it that matters.

People hurt themselves on the gym floor all the time, because they don’t know how to use the equipment. They start lifting, pushing or pulling, without adjusting the machines first.

Willful ignorance leads to lack of results and could be damaging.

This is true in so many contexts. Whether you’re a professional photographer, a graphic designer, or a musician, you need good tools to get the job done. But owning a million-dollar violin means nothing if you don’t know how to play it well.

In our tiny voice-over bubble, we love to talk gear. Some colleagues seem to be forever searching for the Holy Grail of microphones or preamps. What they’re currently using is perfectly fine, but somehow they think that getting that shiny new mic will give them a tremendous leg up over the competition.

In my opinion, it’s much wiser to spend your money on a coach who can help you get the most out of your equipment and your performance. But how do you know which coach is right for you?

2. Effective coaches are role models who practice what they preach.

Let me ask you a question. While you’re at the gym, would you want to be guided by an overweight, uninterested, uninspiring coach?

Of course not!

I’m sorry to say that many “personal trainers” at my gym just seem to phone their sessions in. There’s no enthusiasm. No encouragement. No pride in the work they do. They’re merely going through the motions, counting the hours until their shift is over. Some seem way too young and inexperienced. That’s probably because they are.

The word “mentor” means “wise advisor.” It comes from the Greek noun “mentos” meaning “intent, purpose, spirit, and passion.” A great coach or mentor embodies all these notions. Wise people are much more than an experienced source of information. They know how to apply that information with purpose and with passion. And they’re not afraid to give you a hard time and hold you accountable for your progress, or lack thereof! Here’s why:

3. Resistance makes you stronger.

Fans of the diving board know that they need the resistance it offers to jump to the right height. In the gym, resistance training increases muscle strength by making the muscles work against a weight or force.

If you’ve ever tried to get into shape, you know that you sometimes get to a point where you run up against the limits of what you believe is possible. Your body cries out: “no more,” and your mind tells you to quit. Those moments are critical. During those times you need to push through what feels uncomfortable in order to gain strength and grow. Otherwise you’ll always remain in your comfort zone and coast.

Success doesn’t come naturally to those who are always playing it safe.

Now, as you’re reading these words, something in your personal or professional life may seem to work against you. This leaves you with a choice. You can see these moments as threats, or as opportunities. Obstacles can become stepping stones, although you might not directly see it that way. Here’s some good news.

At certain times you don’t necessarily need to feel discomfort to know it’s time to up your game and go to a higher level. Here’s my rule of thumb (and I use this in the gym as well):

If it becomes too easy, it’s time for a new challenge, and time to raise the bar.

There’s one last thing I learned from going to the gym:

4. Use others as your inspiration, but never as the measure of your success.

It’s human nature to contrast and compare. When I first entered the gym, I was a bit intimidated by all these lean bodies pumping iron. I wondered how long it would take me to get into shape. I had no desire to look like a bodybuilder, but I wouldn’t mind a bit more muscular definition, and a lower number on the scale.

Then I realized that these guys and gals were once just like me. Over time they developed a routine that worked for them, to get into the shape they wanted to be in. They made changes in their diet and lifestyle, and they had trainers who held them accountable.

Above all, they consistently kept coming, rain or shine. They used persistence and resistance in combination with the right equipment and the best mentors.

If they could do it, I could do it.

And I’ll tell you what:

If I can do it, you can do it!

There’s only one question:

How soon are you going to start?

Or will you be walking out the door within a month?

Paul Strikwerda ©nethervoice

PS Be sweet. Please retweet!

PPS Interested in working out? My colleague Rick Lance has published a series of “Fitness Tips from a 32 Year Fitness Novice.”
photo credit: Zac Aynsley Natural Fitness Models 1 via photopin (license)

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The Perfectionism Trap

by Paul Strikwerda in Articles, Career, Journalism & Media, Personal 9 Comments

“Practice makes perfect.”

It’s one of my least favorite sayings in the English language. Yet, last year, this expression topped a poll of words of wisdom Britons picked up in childhood, and continue to use well into their older years.

It did better than “the grass is always greener on the other side,” and “good things come to those who wait.”

Why do I dislike “practice makes perfect” so much?

First of all, as is true for most clichés, it is a broad generalization. Secondly, perfection is a very loaded notion. Some people believe we should reserve that qualification to describe the divine.

“Practice makes perfect” assumes that those who work hard will be rewarded. If only that were the case! Life isn’t fair, and hard work doesn’t necessarily lead to success. The millions of Americans who are working their butts off for minimum wage can attest to that.

And finally, I don’t believe we are created equal. Not everyone was born to win Wimbledon, or write a best-selling novel, no matter how hard and how often they may try.

But let’s start at the beginning by looking at the notion of practice.

GOOD INTENTIONS. BAD ADVICE.

People who tell you “practice makes perfect,” are usually trying to be encouraging, but they rarely define what they mean by “practice.” Of course the general idea is that the more one does something, the better one gets at it. As if repetition alone will lead to positive results.

Practicing can be very helpful, but it won’t make you a gold medal winner, or a world-famous musician. There’s one thing that consistent rehearsal will do, though.

Practice tends to make permanent, but is that always beneficial?

If you practice the wrong things over and over again, you’ll only become better at what you’re not good at. It’s hard to unlearn bad habits.

If you really want to master something, you have to have a natural talent; you have to develop that talent from an early age, and you need what Swedish psychologist K. Anders Ericsson calls “deliberate practice.”

Deliberate practice is a type of practice that’s rich on feedback, aimed at correcting mistakes. Ericsson says it’s the only factor that explains differences in performance in sports, arts, sciences, and intellectual games. Deliberate practice is not something you can do just by yourself. You need precise guidance, evaluation, and accountability.

MORE THAN REPETITION

Guillermo Campitelli is a lecturer at Edith Cowan University. He investigates individual differences in performance, judgements and decisions.

Campitelli has been involved in a study that re-analyzed previous research in the fields of chess and music, including data from Ericsson’s original deliberate practice study.

Campitelli’s research in chess expertise has shown that there is a huge variability in the numbers of hours of individual practice required to become a national master. One player he studied achieved that level after 800 hours (or 2 years). Another did it after 24,000 hours (or 26 years). A significant number of players dedicated more than 10,000 hours of individual practice, and never achieved that level.

His re-analysis showed that, on average, practice only accounts for 30% of the skill differences in music, and 34% of skill differences in chess. Campitelli concluded that deliberate practice is important, but other factors should be taken into account as well. Factors, such as our working memory capacity.

Our working memory capacity or executive functioning, is the ability to store and process information at the same time. Some of us are better at it than others, depending on the gene pool we came from.

People with high levels of working memory, outperformed those with lower working memory capacity in tasks such as piano sight reading, even when the latter group had extensive experience and knowledge of the task (source).

THE FLAW OF FLAWLESS

Practice isn’t all it’s cooked up to be, so let’s now turn to the notion of perfection. I think striving for perfection puts unnecessary pressure on people to achieve something that isn’t necessarily humanly possible, or even desirable.

One way to achieve perfection is to avoid errors. What could possibly be wrong with that? Well, avoiding errors can lead to people sticking to what they already know by playing it safe. That’s boring, and it stifles growth and creativity. Those who are trying to avoid something are usually motivated by fear, which can take away the pleasure of accomplishment.

If we really wish to make progress, we need to push ourselves out of our comfort zone, take risks, and accept that we will make mistakes along the way, from which we will (hopefully) learn. To me, steady progress is a better and more enjoyable outcome than perfection.

There’s one last reason why perfection isn’t such a great goal.

LISTEN TO THE BEAT

In a lot of popular music, live drummers are being replaced by drum machines. These machines don’t make any mistakes. They’ll give you a consistent, perfect beat every single time. That’s something professional drummers cannot do.

Professional drummers aren’t robots. Even when playing to a super steady metronomic beat, they tend to fluctuate slightly. According to researcher Holger Henning, these variations are typically small, perhaps 10 to 20 milliseconds. Yet, listeners can tell the difference. Not only that, research has shown that these human variations are more pleasing to the ear.

Many electronic music programs now have “randomizing” functions to help producers add imperfections back into the music to give it a more human feel. However, they cannot produce the same rhythmic variety that people subconsciously recognize and prefer. There’s is no improvisation, spontaneity, or heart and soul in software.

Musician Jojo Mayer says in his mini-documentary Between Zero and One:

“Digital computers are binary machines, which means they compute tasks making decisions between zero and one — yes or no. When we play music and generate it in real-time, when we improvise, that decision-making process gets condensed to a degree where it surpasses our capability to make conscious decisions anymore. When that happens, I am entering that zone beyond zero and one, beyond yes and no, which is a space that machines cannot access yet. That’s the human experience — right between zero and one.”

To put it differently: It’s the imperfections, that make a performance “perfect.”

Think about that, if you’re a perfectionist.

Keep it in mind, the next time you wonder if voice actors will ever be completely replaced by text-to-speech software.

Take it from me: It will never happen!

Deliberate practice helps you prepare and perform better, but it doesn’t make you perfect.

And that’s perfectly fine with me.

Paul Strikwerda

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photo credit: Drummer with the cut outs at Oswestry Music Live 2008 via photopin (license)

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The Book and the Cover

by Paul Strikwerda in Articles, Career, Personal 2 Comments

“Leave your ego at the door.”

That’s one of the first commandments of many voice-over conferences that are being held throughout the year.

In a world filled with helpful, humble and caring colleagues, why would such a warning even be necessary, you might ask?

I’ll tell you why.

Because no matter where you go, you’ll always find a contingent of pompous, pretentious, big-headed individuals, ready to put you in your place. Even in voice-over circles.

These people will never come to you. They want you to come to them. They love to talk and hate to listen. They’ll interrupt you to change the subject because they’re easily bored. Dropping names is one of their favorite games. They’re eager to criticize and hard-pressed to praise. They specialize in being condescending and cocky because they’ve figured it all out. For them, there’s nothing more to learn.

You’ll find them at universities, hospitals, conservatories, in politics, in business and in places of worship. You’ll find them on Facebook, LinkedIn, on Twitter and in the blogosphere. No matter where you look, you’ll probably spot an emperor wearing very few clothes.

INFLATED EGOS

When I was seventeen, I first entered the world of broadcasting. It’s a world that seems to attract inflated egos and awful attitudes. Fame can turn reasonable men and women into narcissistic fools. Just because their smooth voices were heard on the radio or their plastic faces were on TV, some of them became utterly unbearable.

I’ve never been impressed with self-proclaimed authorities. I have to thank my upbringing for that. As a minister, my Dad was supposed to be one of those authorities. To me, he was just my Dad who put his teeth in a glass on the nightstand before he went to bed. One of his best friends ran a multi-million dollar corporation. I only knew him as uncle Joe who liked to break wind after a good meal. Nothing like a flatulent captain of industry to put things in perspective.

“Money doesn’t buy you manners,” my mother used to say. And she said something else that always stuck with me:

“If you’re full of yourself, there’s little room for others.”

I guess that’s why people say it’s lonely at the top.

Then, one day, I got to meet one of those people at the top. Not only that. I was asked to work with her. Together, we would present a radio program that already had a huge following.

MY BIG BREAK

A nationwide audience adored her, but colleagues called her the “Ice Princess” due to her standoffish demeanor. People warned me that she would likely give me the cold shoulder. After all, I was young, ambitious and very inexperienced. To the network, I was cheap labor who -one day- might replace this expensive, icy icon.

“Now, in order to work with her,” one of the executives told me, “you have to do as you are told. Never question her decisions. Always act interested -even when you’re not- and treat her like royalty. She is the star of the show and you are the sidekick. Remember your place. Then and only then you will stand a chance. Good luck. You’ll need it!”

I still remember the first day I went to work. Friends and family thought it was a dream come true. They were right. It was a tremendous opportunity. It could be the official launch of my career. Yet, part of me was very apprehensive.

On the way to the studio I forced myself to think of uncle Joe and his digestive system. He particularly enjoyed leaving silent surprises in crowded elevators. It worked, because I immediately felt less anxious.

When I entered the hallway, a familiar voice was telling a producer off, while smoking a cigarette. It was her!

“Oh boy,” I said to myself. “Here we go.”

Then the strangest thing happened.

SEEING A GHOST

While the argument with the producer was heating up, my soon-to-be mentor spotted me. As soon as she did, all color disappeared from her face. Undaunted, I began to introduce myself the way I had practiced many times in the mirror. After my first few words she interrupted me and then she disappeared into the studio, slamming the heavy door shut.

Five long minutes later she reemerged with a tissue in hand. Her eyes were red and teary.

“I can’t do this right now,” she said to me. “I really can’t. You have to go now.”

Was this some kind of bizarre test, I wondered? Should I leave or should I stay? Then I remembered the words from the network executive:

“Do as you are told. Never question her decisions.”

That afternoon the phone rang. It was the producer of the radio show.

“Paul,” he said, “I owe you an explanation. It was the weirdest thing. I have known this woman for many, many years, and not once have I seen her like that. She’s usually as tough as nails and distant, but when she saw you, she became overwhelmed with emotion.”

“What happened?” I asked. “Did I do something wrong?”

“I’ll tell you what she told me,” said the producer. “She said you looked like her son.”

“Well, is that a bad thing? I asked.

“She loved her son more than anything in the world,” said the producer, “but there’s something you should know. Ten years ago he was killed by a drunk driver. He was seventeen. Your age. She showed me one of his pictures and the resemblance is striking.”

I was stunned.

A SECOND CHANCE

“Now, here’s the good news,” he said. “She wants you to come back next week.”

“Are you sure that’s such a great idea?” I asked. “How are we going to work together if I all I do is open up a wound?”

The producer thought about it for a moment and said: “I think this might actually be good for her. She wants this. Let’s just see how it goes.”

A week later I came back to the studio and I introduced myself again. This time, she held it together. It was the beginning of something I will never forget. The person some people called the “Ice Princess,” turned out to be one of the warmest and most wonderful people I’d ever met. She took me under her wing, and the many things I learned from her I still use today.

One time after work, we got to talk about her son. She said:

“The day my son died, part of me died, and I became bitter and angry at the world. People who didn’t know me must have thought that I was a self-involved, stuck-up b*tch because I didn’t let anyone in. There still are people who believe I’m rather pretentious and cold. I know I can come across that way. I now realize that this is a mask I wear to protect myself. I need to be strong in order to survive. Ten years after my son’s death there’s still a huge hole in my heart.”

Although I knew I could never replace the son she had lost, I slowly realized that my presence might have a positive effect on her. Other people started noticing it as well.

TRANSFORMATION

Two years later, the network executive who had teamed me up with her, wanted to see me in his office.

“Ah, there’s the man who made the Ice Princess melt,” he said when I came in. “I knew it would work.”

“What do you mean?” I asked.

“Well, haven’t you seen the changes in the star of our show?” answered the executive.

“Ever since you began working with her, she gradually opened up and has become more of the person I used to know. She started smiling again. The transformation is pretty amazing, don’t you think? I want to thank you for that.”

“I don’t think I did much,” I said. “I mainly listened and tried to be there. But I’m curious. How did you know it would work? For one, did you have any idea I looked like her son?”

“Of course,” the executive responded. “How could I not?

I’m her husband!”

COVERING UP THE PAIN

This wondrous world of ours is filled with all sorts of people. We all have stories to tell. Stories of courage, stories of despair, of jubilation and of grief. Those stories have shaped us into who we are and determine how we respond. We know the chapters that make up our lives intimately. But those who do not know us, often judge us by the cover and not by the book.

I still don’t feel drawn to pretentious people, but over time I’ve learned to get along. For most of them, their attitude is a mask, supposedly protecting them from pain and insecurity. Deep down, they long for recognition, companionship and validation. That’s my theory. And if you take the time to find out what really goes on behind that mask, you may find someone who’s vulnerable, alone and afraid.

Someone with a story.

And then there are people who are just like my uncle Joe.

Eccentric, and full of hot air.

Paul Strikwerda ©nethervoice
photo credit: pareeerica via photopin cc

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Do Nice People Always Finish Last?

by Paul Strikwerda in Articles, Career, Freelancing, Personal 15 Comments

“Why do clients always think they can play me?” said one of my students. Let’s call her Ella.

“What do you mean?” I asked.

“Well, first they try to nickel and dime me, and then they expect me to record a major revision of a script for free. After going above and beyond to keep them happy, they wait months and months to pay me. I’m sick of it! Who do they think I am? Some kind of doormat?”

“If anything, you’re a goody two-shoes,” I said, “and that might be part of your problem.”

“How so?” my student wanted to know.

“I’ll get to that in a moment,” I responded. “First you have to acknowledge something I had to learn the hard way.”

“And what is that?”

“It’s the fact that it’s virtually impossible to change other people. You can only change yourself. So, if you want a different response from a client, you have to change the way you respond to them. That’s the way it works in any type of relationship. And when you act differently, your environment might start to treat you differently.”

“Can you give me an example?” Ella asked intrigued.

“Sure. Here’s one thing I noticed when we started working together,” I said. “You’re a very friendly person who will go out of her way to please people. You also have a tendency to become very informal very quickly.

Now, there’s nothing wrong with being a kind and open person. However, you can be friendly and business-like at the same time. There’s no need to share all kinds of personal details with someone you know professionally. You work together to get a job done. You don’t have to become best buddies. In fact, I think it’s often best to keep your personal life out of it.

Because you tend to be so informal with everybody, some clients might get the impression that you’re not very professional. It’s a lot easier to push people around who don’t seem to know what they’re doing. Do you know what I mean?”

“I totally get it,” Ella said. “I probably come across as someone who is very naive and inexperienced.”

“It wouldn’t surprise me, Ella, and part of this business is all about perceptions. If people perceive you to be weak in one area, they’ll take advantage of it.”

“So what do I do?” Ella asked.

“Use your secret weapon,” I said. “Use your voice!

I have noticed that your voice has a tendency to go up at the end of most sentences. You might not even be aware of it, but it sounds like you’re not very certain of yourself. Everything ends in a question. It makes you sound insecure. And if you seem insecure, clients won’t trust you. We’ve got to work on that.”

“Perhaps I am insecure,” said Ella. “I don’t have a lot of experience, and I don’t want to lose a client because he doesn’t like me.”

“Thanks for bringing that up,” I said. “Correct me if I am wrong, but it seems to me that you are rather inclined to take things personally. Is that true?”

Ella nodded.

“That’s going to be tough in this business. Very tough. In any given week you’ll hear a lot of no’s, and very few yeses. If you take every single no as a personal rejection, you’ll be absolutely miserable. And I don’t want that to happen. You’re too talented.

Unless you completely messed up, or the quality of your recording was abysmal, it is never about you. It is all about the subjective opinion of the person casting the job. Emphasis on subjective.

Now, back to using your voice.

If you end your sentences with a period instead of with a question mark, you’ll sound a lot more confident. Period. You might not feel entirely confident, but the client doesn’t know that. You also have to work on your breathing, but that’s for another day.

Secondly, keep things strictly business. Remember, you are the expert. That’s why they’re thinking of hiring you. They’re not looking for a new friend.

Take charge of the conversation, and -if it is a new client- explain how you usually work. Let the client know they’re in good hands. And one more thing: stop apologizing all the time. You came in seven minutes ago, and you’ve already apologized ten times for things that weren’t even your fault. Why?

“I’m sorry,” said Ella…

And then she realized what she was doing. She blushed, and said: “I didn’t mean to interrupt.”

“I know you’re not doing it on purpose, but it’s not doing you any favors. Did you have a Catholic upbringing?”

“No, said Ella. “I’m Jewish.”

I laughed.

“Now, let’s get back to what we were talking about. I was giving you some advice, so here’s another thing I want you to consider: only take on a job you know you can handle. Be clear about your policies and procedures, and be firm about your rates. Never negotiate a rate after the fact. Get to an agreement before you go into the studio, and confirm things in writing ahead of time. Are you following me?”

“I’m listening,” said Ella, “and it all makes sense. I just don’t know if I can come across as someone who has been doing this for years. I don’t want to pretend to be someone I’m not. That’s not who I am.”

“I understand that” I said, “but here’s the good news:

In this business you get paid to pretend.

I just recorded a voice-over for a pharmaceutical company, and I played the part of a neurologist. The day before I worked on a guided tour for a museum, and I was cast as a historian. Who knows what they want me to be tomorrow? A mad scientist? A cartoon character? A Flying Dutchman? That’s the fun of this job! You can pretend to be anyone you want, and make some money too! The better you are at pretending, the more in-demand you’ll be as a voice-over.

If you can convince the client you mean business, you are in business.”

Ella looked at me, and I could see that my words had ignited a spark.

“Ella, listen to me. You know that as soon as you get a script that reads like it’s been written for you, you’ll knock it out of the park, right? In other words: it’s not even a matter of being qualified or not. It’s a matter of you believing in yourself. Don’t you agree?

A wise teacher once said: You can pretend anything, and master it.

So, let’s start this coaching session by “pretending” you know the ropes, okay? We’ll do a mock conversation with a potential customer. I’ll be the obnoxious client, and you’ll be the brilliant voice talent. It is your job to convince me that you are the right person for the job.

Are you game?”

Ella smiled.

“As in voice acting, you might need a few takes before you hit the nail on the head, but by the time we’re done, you’ll know how to respond like a pro, and you’ll never be played again.

How does that sound?”

PS Be sweet. Please retweet.

photo credit: Wanderin’ free | Part of your world via photopin (license)

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4 Ways To Get From Good To Great

by Paul Strikwerda in Articles, Personal 15 Comments

The author singing in a choir

Being a successful voice-over.

It has a little bit to do with having pleasant pipes, and lot with other factors. Some of those factors can be influenced. Others are beyond our control.

A few weeks ago, one of my students had an interesting question for me. Professionally speaking (pun intended, always), she was doing okay. Clients loved working with her. Business was getting better every year. Yet, she felt that something was preventing her from reaching that proverbial “next level,” and she couldn’t figure out what to do.

“Paul,” she said, “I’ve read all the books on voice-over I could find, including yours. I follow the best bloggers. I listen to podcasts, and I watch videos on VO. What am I missing? I seem to be stuck doing the same thing the same way, getting the same results. How do I move forward from here?”

“What you’re really asking,” I said, “is how to get from good to great. Am I right?”

“Absolutely.”

“Well, the first thing you have to realize is that growth is a gradual process. You don’t expect a seed to bloom the next day, do you? We all grow in different ways at different speeds.

People can teach you new techniques, but it may take a while before those techniques become second nature. However, at your level, techniques are usually not the issue. Other things are holding you back. One of the main obstacles to growth is familiarity. You said it yourself.”

“What do you mean?” my student asked.

“You can call it coasting, if you like. You just told me that you were stuck doing the same thing the same way, getting the same results.

Secondly, you seem to be looking for inspiration and guidance within your field. Again: you’re focusing on the familiar. You already know how to interpret a script. I think you can handle a microphone. You don’t better yourself by doing things that are easy and predictable. That’s like working out without weights.

If you really want to grow as a person and as a professional, you’ve got to look elsewhere. That’s where the challenges will be, and challenges will help you grow. Now, here’s the amazing thing: growth in one area of your life will positively influence growth in other areas of your life.”

“Any suggestions as to what I should do?” my student asked.

“Plenty,” I said. “Here’s one:

1. Start leading a healthy life.

A year ago, one of my students was in bad shape. He was overweight, he sat in his recording booth for long periods of time, and his diet had way too much sugar, fat and salt in it. It affected his mood, his self-image, and his self-confidence. I could hear it in his voice. His breathing was very shallow, and he sounded insecure.

One day, he decided he had had enough, and he joined a gym. He exercised at least five times a week, and started shedding pounds. In the kitchen he began using fresh, organic ingredients, and he filled his plate with fruits and vegetables. Within two months, he felt more energetic and alive, and people told him he looked better.

His renewed energy and enthusiasm could be heard in the way he spoke when the mic was on, and when the mic was off. Because he felt better, he performed better, and he began booking more and more jobs. For him, leading a healthy lifestyle was the key that brought him to the next level.

Here’s another thing you can do:

2. Learn a foreign language.

Forget tongue twisters and other vocal exercises. Start studying that language you’ve always wanted to learn! A new language is a doorway to a different culture. Every language has its own rhythm and melody. You’ll even start thinking differently when speaking a foreign language.

Becoming bilingual benefits the brain. It improves cognitive skills that don’t even have to do with language. Bilinguals are better at solving puzzles, better at staying on task, and being bilingual can even delay the onset of Alzheimer’s.

One of my students decided to learn Italian at a later point in life. It took her a couple of years, but after a few vacations near Florence, she was almost fluent. As a bilingual voice talent, a whole new market opened up. She claims that she feels much more flexible, vocally speaking, and that it has become easier to do all sorts of accents and character voices.

But there’s more you can do to take your career to the next level:

3. Join a community theater or improv group.

Voice-overs are usually so stuck to their scripts… they have a hard time letting it go, and letting it flow. When you’re forced to memorize your words to perform on stage, you not only train your brain. You also learn how to speak your lines, instead of reading them. It’s also a very physical experience.

Rather than talking into a microphone, you get to inter-act with real people who re-act to what you’re saying. You get instant feedback on how you land your lines, not only from your fellow-actors but from the audience. You have a whole new way of getting into character.

Improv classes are a great way to learn to loosen up, and become conversational. Name one client who doesn’t ask for a “conversational read”?

I remember an audio book narrator who was stuck in his studio most of the time. Some people thought he was anti-social. When he finally joined an improv group, he made new friends who thought he was witty, funny, and charming. Two years later, the introvert has become quite extroverted, and his loyal listeners love the way his audio book characters bounce off the page like never before.”

“Those are some great suggestions,” said my student. “Is there anything else you’d recommend?”

“Well, how about you…

4. Take singing lessons, and join a choir.

Voice-overs talk for a living, yet too many of them have no clue how to use their voice. Their range is limited, their diction is off, and after half an hour, vocal fatigue sets in. Using your voice means using muscles, the thyroarytenoid muscles and the cricothyroid muscles to be exact.

Taking singing lessons is like going to the gym for your voice. You’ll learn effective warm-ups, proper pronunciation and projection, and you’ll train the muscles needed to produce sound. After a while, your voice will become stronger, clearer, more resonant and more flexible. Your listening skills and timing will improve, and you’ll be able to infuse your scripts with musicality.

On top of that, you’ll have yet another reason to get off your behind, and rehearse with your choir. There’s nothing like the sweet sensation of voices blending, creating harmonies and melodies that soothe the soul.

The main thing to remember is that everything is connected. The change you make in one area of your life is likely to affect other areas of your life.

Whatever you decide to do, you are the goose with the golden eggs, so you had better take good care of yourself.

Step out of your comfort zone, but be patient. It might take a while before you see the payoff of your pursuits.

Eventually, things will fall into place in a most surprising and delightful way.

Take it from me, the exercising, multilingual, singing amateur stage actor!”

PS Be sweet. Please retweet!

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I’m Still Here!

by Paul Strikwerda in Articles, Personal, Studio 77 Comments

There’s not much I remember of Monday, March 26th, but it’s a day I will never forget.

In the late afternoon while at work in my studio, I suddenly and inexplicably began to feel light-headed. My legs became weak like rubber, unable to support the body they held up. Then I blacked out for who knows how long. It felt like minutes, but it could have been for hours. When I regained consciousness, I found myself on the floor, painfully twisted like a pretzel, gasping for air. I tried to get up on both knees but couldn’t. It was as if my brain’s messages didn’t reach my muscles. I’d never experienced anything like it in my life.

The phone rang several times. My arms reached to the desk above, hoping to grab it. No matter how hard I tried to lift myself up, I had no strength to do it. It was infuriating and terrifying at the same time. After a while a text message came in, and I desperately wanted to answer it. I grabbed my desk chair, hoping to climb up on it, but it rolled away from me.

Something told me that whatever was happening to me, was serious, and I needed to contact the outside world without delay. Then I remembered that I could simply ask Siri to call my wife by shouting instructions at my iPhone. But when I attempted to form words, I noticed something very alarming. My tongue felt swollen and useless. My slurred speech sounded like a drunken sailor. What the heck was going on?

While I was lying on the floor, I noticed that my breathing had become very shallow. I had no idea for how long I had been down. The lightheadedness got worse by the minute, and suddenly it dawned upon me that I was using up all the oxygen in my seven by seven, hermetically sealed, and unventilated voice-over studio. I clearly needed help, but who could possibly rescue me?

My wife was at a borough council meeting that night, and she wasn’t scheduled to come home early. Screaming to alert the neighbors was pointless, since I was in a solid soundproofed space I had designed myself. I remember trying to open the heavy studio door, which under normal circumstances takes a lot of strength. An industrial metal door closer keeps it firmly shut, and to make matters worse, my unresponsive body was leaning against it.

I felt trapped, and it quickly dawned upon me that if no one came to liberate me, I would soon use up all the oxygen, and suffocate in my own studio.

At borough council, my wife was concerned that I didn’t show up for the meeting I’d said I would attend, and that I did not answer my phone. A few weeks earlier she had found me face down on the kitchen floor after I had thrown out my back and was unable to move. Six hours later an ambulance crew had to pick me up off the floor and take me to the nearest hospital. With that in mind she called our friends who lived nearby and had a house key, asking them to check in on me. Since this was a council meeting, the police and fire chiefs were present, and they promised to send a few guys over for a welfare check.

Knowing that crying out for help would be futile, I began to bang a loud SOS on the walls of my recording space in the hopes somebody would hear me. It took all the strength I had, but suddenly and miraculously, the back door opened, and I heard voices. Neighbors Scott and Danny had arrived, but they had no idea what had happened and where to find me. In one final attempt I pounded the loudest SOS on the studio door and it worked. My friends came running down to the basement where my studio is located.

At first they couldn’t open the door because I was lying against it, so I had to roll myself away from it. As the fresh air was flowing in once the door opened, I took the deepest breath I had ever taken in my life. I remember Danny, who is a trained nurse, bending over me, saying: “The left side of his face is drooping and he’s unresponsive. He might have a stroke!” At that point police officers and firemen came in, ready to get me out of my miserable situation.

What happened next, I don’t remember very well. They got me out of the house and to the nearest hospital to stabilize me, and find out what was going on. A quick scan confirmed that I had indeed suffered a stroke caused by a blood clot in the right side of my brain. To avoid further brain damage and possible paralyzation, it was imperative to get me to a stroke center as quickly as possible. That’s when the medevac team was contacted.

A helicopter landed on the helipad at a nearby high school, and within minutes I was airlifted in a cacophony of engine rumble and intense vibration. At the stroke center a specialized team was anxiously awaiting my arrival, ready to physically remove the blood clot using a procedure called mechanical thrombectomy. Doctors threaded a catheter through an artery in my groin up to the blocked vessel in the brain. A stent opened and grabbed the clot, allowing doctors to then remove the stent with the trapped clot.

Get this. During the operation I actually woke up out of my sedation, and I felt the stent going in, grabbing something inside my head. As I stared at my smiling surgeon’s face, there was a moment of sharp pain, followed by intense relief as I drifted away. The next thing I remember is waking up in the ICU, being welcomed back into the world by my wife. For the next two weeks, I would be attached to a network of tubes leading to beeping equipment measuring any type of vital sign.

I was weak, I was dizzy, but I was alive. Thank goodness I was alive!

What happened next was even more miraculous. As soon as I shared my hospitalization on Facebook, hundreds of people started reaching out to me. Every day I received encouraging, heartwarming messages from all over the world from friends, colleagues, and family members. Some mornings, the nurses caught me using WhatsApp to talk to my sister in the Netherlands, Facebook Messenger to connect with a colleague in Spain, and email to let a client know I couldn’t narrate a script just yet.

While new medications were slowly stabilizing my situation, I want to tell you that there’s nothing like the positive power of kind, caring people healing what was broken. I felt strengthened, supported, uplifted, and energized. Soon I would be walking the hospital halls in my yellow slipper clogs to the amusement of staff members. I began climbing stairs, regaining my balance, and finding my bearings. Paul Stefano, Trish Basanyi, Uncle Roy Yokelson, and Mike Harrison came to visit, bringing good cheer and yummy treats.

Friends started cooking for my wife who spent most of her time by my side, keeping track of all the information and advice from neurologists, cardiologists, and other health care experts involved in my treatment. She was the one I leaned on, literally and figuratively, and I count my lucky stars to have her love in my life.

So, how am I feeling now, a little over two weeks after I had my stroke?

Right now, the biggest challenge to my recovery is… me. I want to get back on my feet as soon as possible, doing all the things I’m so used to doing, even though I might not have the energy and coordination to do them. I have to learn to pace myself and say no. I also have to come to terms with how I handle stress caused by pressure I put on myself, and pressure from others. But based on what has happened, people are surprised to see me in such good shape. I attribute that to two things. The day after my operation the doctor told me: “It’s important to keep a positive outlook.“ He’s absolutely right. I truly know that being negative is a luxury I can’t afford.

The second thing is the importance of having a support system. That’s precisely where you came in, and I am so grateful for that. To you, it might have seemed like a few kind words on social media, or a card with an encouraging message. To me, it made all the difference, and I can’t thank you enough for that!

The consequence is that you’ll be stuck with snarky, lucky me for a while, using this blog to dish out my weekly commentary on the wonderful world of voice-overs and life as a freelancer.

Are you sure you can handle that?

Really?

I know I can, because I’m Still Here, and I’m not going anywhere!

PS Be sweet: subscribe & retweet

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Why I Didn’t Like VO Atlanta

by Paul Strikwerda in Articles, Career, Freelancing, International, Personal, Promotion, Social Media 16 Comments

Yes, it’s totally true. I didn’t like VO Atlanta.

I LOVED it!

Sorry for the clickbait headline, but I couldn’t resist. My clogs sometimes take me places I have no business going.

Before I get into anything else, imagine this…

You just came back from a spectacular four-course dinner at an amazing restaurant.

The atmosphere was incredible. The waitstaff treated you like family. The cuisine was exquisite. You even took pictures to show the rest of the world what they’d missed.

Days after your experience you can still taste the food, and you can’t stop telling family, friends, and colleagues about it.

And guess what?

No matter how enthusiastic you are, and how great the meal looks in all the pics, people just don’t get it! They never will, because they didn’t share the experience. It’s frustrating, but you can’t blame them because that’s how things are.

Words are just words, and photos of food are two-dimensional. They have no taste, texture, or smell. In spite of many technological advancements, we still can’t bottle the positive energy that’s palpable in a room, and sell it on eBay. No drug will ever replicate or replace a hug. And that’s the way it should be.

Here’s the truth. Some, if not all of life’s best moments are literally beyond words. And this is what makes them so inexplicably precious, personal, and powerful.

So, I’m not even going to try and explain to you what it’s like to have been at the world’s largest gathering of voice-over professionals, a.k.a. VO Atlanta. It’s just as futile as telling you about that amazing dinner. But I will tell you this:

This year, VO Atlanta was not merely a Conference. It became a Movement!

For a movement to gain momentum, people have to be moved, and be willing to move. There was plenty of both from the early hours of the morning until… the early hours of the morning (those who took part in the Team Challenge often didn’t go to bed until 2:00 AM).

A movement has to have a common cause. Well, no matter where the attendees were from, all of them came to help strengthen and raise the professional bar for voice actors and voice acting. In my mind, this involves a number of things:

– an open mind, and a joyful commitment to lifelong learning
– a celebration of diversity, equality, and kindness
– a readiness to set higher standards and rates for our profession
– a continuous and selfless contribution to our community

Take any panel, any presentation, or any X-session… these four elements were markedly present in every room, and they made this conference a transformational experience for so many.

Now, you know me, don’t you?

I’m often critical and sometimes cynical of certain developments and players in our industry. I can smell a scam from miles away, and when I feel an emperor is wearing very few clothes, I will tell you.

I also know that one cannot orchestrate authenticity. It is impossible to fake friendship and sincerity. No matter how well any conference is organized (and believe me, VO Atlanta ran like a well-oiled machine), it ultimately depends on the people who attend, to pour their hearts and souls into it.

And that’s exactly what they did from the get-go. Together they made this conference a safe place to share, be vulnerable, try new things, feel empowered, as well as a space to learn, grow, laugh, cry, sing, act, admire, and dance.

In many ways, this is extraordinary. Why? Because the so-called real world doesn’t seem to work that way. To many, that world is a dark and fearful place, filled with people who are out to get us, instead of support us. It’s a dog-eat-dog, survival of the fittest society, where a ME-ME-ME mentality often prevails over a WE-frame of mind.

Being at VO Atlanta gave me hope that there is a different reality, and a different future for the voice-over work we love so much. By all accounts the segments of the market we contribute to are growing: eLearning, audio books, explainer videos, cartoons, documentaries, gaming, virtual reality, and so on.

Somewhere, someone is looking for your voice, and it is part of your job to make sure that this someone finds you, or you find him (or her). If you don’t know how, perhaps you should go to a voice-over conference and find out. In the afterglow of VO Atlanta, colleagues have already reported that using what they’ve learned only a few days ago, has paid off big time.

There was something else I noticed.

Faced with bold moves from self-absorbed, predatory companies that seek to devalue our talent and our training, a new awareness is growing that we have a choice to whom we lend our voice. Yes, we want to work, but not at any rate, and not for companies that demand more and more for less and less as they triple dip into a client’s budget, while denying us our fair share.

I felt a strong resolve in Atlanta to fight the commoditization of our work, and a deep desire to come together and show what we are worth. At this moment we have ethical agents, brilliant software developers, and SEO-specialists on our side, who are coming up with new, intelligent platforms to showcase and sell our services.

Online voice matchmakers such as Voice123 and Bodalgo are listening to us, and are coming up with smart, exciting features that benefit clients and voice talent alike. The World Voices Organization is growing every day, providing invaluable support and leadership to its members and our community at large.

Paul Strikwerda, presenting at VO Atlanta

Paul Strikwerda presents

Colleagues with years of experience share what they have learned with humor, wit, and wisdom. People whose voices you’ve grown up with suddenly sit next to you in the bar, and strike up a conversation. And guess what? They’re just as interested in you, as you are interested in them.

At first, VO Atlanta can be a bit overwhelming, but boy does it feel good when we eat, drink, and dance together, and colleagues from all over the world become fast friends. And speaking of friends, you may remember that I do my best to keep my personal and professional Facebook contacts separate (click here to find out why). That’s why I have a Nethervoice Page and a personal Profile.

However, if you’ve been to VO Atlanta this year, and you feel that we’ve connected in a meaningful way, I now warmly welcome you to my virtual living room, because I consider you my friend!

I hope we will meet sooner, but if not, I can’t wait to see you again in 2019!

PS Be sweet. Subscribe and retweet

PPS If you are a current, or prior, attendee of VO Atlanta, you’re eligible to register as part of a super-early bird registration which saves you $150 on the conference registration for 2019. This offer expires March 18th. Click here to register.

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