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5 Things You Should Stop Doing Right Now

by Paul Strikwerda in Articles, Career, Freelancing, Social Media, Studio 8 Comments

Are you a nail-biter, a chain-sitter, or an overeater?

We all have bad habits we want to get rid of.

If you’re a serious voice talent, here are a few things I suggest you let go of in 2020. 

1. Spending money on new equipment while you’re still in a bad recording space.

Yes, I know you’ve been eyeballing that new microphone for the past six months now, but will it stop the neighbor’s leaf blower from blowing, or the deep rumble of the school bus from making a guest appearance in your auditions? Will it magically tame the flutter echoes in your improvised booth, and make you sound like the next movie trailer man (or woman)?

Not in a million years!

The number one thing that held me back from being successful as a voice-over, was the absence of a dedicated and isolated recording space. Once I built my own booth, I had the freedom and confidence to go after every job I felt I was suitable for. Last year, almost every production I’ve been involved in began in my home studio. It has paid for itself many times over.

Treat the space first. Then treat yourself to some shiny new equipment. If you must. 

2. Expecting the keys to the kingdom on a silver platter.

I’m a member of many social media groups dedicated to voice overs. A majority of these groups are supposed to be for professional voice talent. Yet, every single day I see amateur questions that have been asked and answered hundreds of times, coming from people who are too lazy to do their homework. In the age of the Internet no one can claim ignorance, so:

Stop playing dumb, people! It is embarrassing. 

It’s not that our community isn’t willing to share. If anything, the VO-universe is very giving to those who demonstrate relentless commitment and extraordinary talent. But I refuse to help people who want to pick my brain out of a false sense of entitlement, and a simplistic idea of what it takes to make it in this business.

So, dear colleagues: Stop giving free rides to those who don’t feel like learning how to drive. If you keep spoon-feeding a child, it will never learn how to eat by itself. 

3. Complaining without taking responsibility or action.

“The book I’m narrating is awful. The author is impossible to work with. The deadline for this project is unrealistic. They expect me to record a complete rewrite of the script for free…”

First of all: Stop whining!

Winners aren’t whiners. 

You’re a freelancer. You are free to work with anyone you want. Nobody is forcing you to narrate a crap novel about a topic no one’s interested in for a ridiculous royalty share. You don’t have to collaborate with a disrespectful writer who pretends to know more about voice-over narration than you do. If a deadline doesn’t work for you, then don’t agree to it. Never record a complete rewrite at no charge. Your time and your talent are valuable.

If you feel this particular pay-to-play you’re a “member” of, is greedy and unethical, don’t keep it in business by renewing your membership. Don’t tell me your livelihood depends on this one company. It’s bad business to put all your eggs in one rotten basket.

If you want quality clients, start doing the legwork yourself. It’s part of being a pro!

4. Working for less than you deserve. 

No matter what freelance business you’re in, there’s a quick and easy way to get rid of clients that treat you like dirt, and pay you accordingly:

Price for profit and raise your rates!

It’s not that complicated. Every time you accept a job for less, you send a signal to the market about your worth, and the worth of your colleagues. Clients aren’t stupid. They love getting more and more for less and less. We all do. But most people also understand that there’s a link between value and price.

Price is an important indicator of professionalism and quality. 

I’ve said it before, and I’ll say it again: When it comes to voice-over fees, you’re either part of the problem, or you’re part of the solution. As soon as you start competing on price and out of fear, you’re doing yourself and your community a huge disservice. As soon as you start competing confidently on added value, you’re teaching your clients about the worth of (y)our work. 

By the way, here’s something else you should stop doing in the new year:

5. Making assumptions about your clients.

So many colleagues tell me:

“If my quote is too high, I’m afraid the client won’t be able to afford me, and I’ll lose the job.”

Let me ask you this:

“How do you know what a client can or cannot afford? Did you talk to their accountant? Let’s say you didn’t get that job because of your higher bid, what did you lose?” You can’t lose something that wasn’t yours in the first place. Secondly, you’ve actually gained time to pursue or do a job at a respectable rate.”

Last year I’ve said “no” to more offers than in any year of my entire career, and this was one of my best years on record. I’m not saying that to impress you. I’m saying that to empower you.

Don’t ever pretend to know what your client is thinking of, or hoping for. You’re not in the mind reading business. You’re in the script reading business.

Never assume. Always ask.

Having said that, I won’t assume what things you’d like to stop doing this year.

If you like, please share them in the comment section.

Don’t let me stop you.

Paul Strikwerda ©nethervoice

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Testing the Tri Booth

by Paul Strikwerda in Articles, Gear, Reviews, Studio 1 Comment

Sick of building unstable pillow forts in your hotel room?

Done doing auditions under duvet covers? 

When (voice) actor Rick Wasserman needed to record on the road, he wanted a portable booth that would travel on a plane without incurring overweight fees.

Such a booth didn’t exist, so he designed one himself. He ordered PVC piping and moving blankets from eBay, and with a bit of DIY, the prototype for the Tri Booth was born. It wasn’t perfect, but it was a start.

Wasserman had no intention of ever selling his contraption to colleagues, until a well-know voice talent saw his booth and made him a surprise offer.

“Perhaps I’m on to something,” said Rick, realizing that his design would need some serious fine-tuning before it was a marketable product. To that end, he teamed up with master audio engineer George Whittam, and together they obsessed over every detail (their words, not mine). 

A few weeks ago, Rick and George launched their perfected product, and I got to try it out.

BUILDING A BOOTH

In essence, the Tri Booth consists of a triangular PVC frame that’s covered by moving blankets. It’s super easy to set up because the plastic poles arrive already connected like tent poles. All you need to do is fit the color coded pieces together, hang up the blankets, and add the optional accessories. Here’s how the Tri Booth arrives:

Inside you’ll find a rolling suitcase with everything you need (click on each photo to enlarge). The premium version weighs 45 pounds (about 20 kilograms), and you won’t incur any overage penalties at the airport check-in.

 

 

 

 

 

 

 

Here are some of the accessories: an LCD light, a small table, a copy holder, and an extension cord (Premium version only).

 

 

 

 

 

It took me less than ten minutes to put the frame together. Click here for a demonstration. Note that the connected straps give the structure strength and increased stability.

 

 

 

 

 

 

 

Next up: the moving blankets. There are three of them. Two “walls” and a “ceiling.” Candlelight recording sessions are out of the question. 

 

 

 

 

 

 

 

The moving blankets are in place. You’re looking at the booth with the “door” open, so you can see the interior. Note that the cloth does not reach the floor. At the level of your microphone, the moving blankets are folded in half to double the thickness. 

 

 

 

 

 

Here’s my recording set up. Note that the main pole has a microphone boom arm that will accommodate shotgun mics as well as large diaphragm condensers. 

 

 

 

 

 

 

 

By now you must be eager to know what it’s like to record in the Tri Booth. Let me take you inside.

After I recorded this video, the Tri Booth team decided to take the Standard model off the market and just sell the Premium version as THE Tri Booth.

HARLAN HOGAN

Until now I already had a recording solution for the road, the perfectly portable Harlan Hogan Porta Booth Plus. It’s basically a foldable box, lined with Auralex® foam. How would this travel booth stack up to the Tri Booth?

Here’s a quick  and dirty recording to demonstrate the difference. It was made with an iPhone and a Shure MV88+ microphone. First, you’ll hear my voice as recorded in the basement. Then I talk into Harlan’s Booth, and finally I step into the Tri Booth. 


As you can tell, the recording in the Porta Booth sounds very muffled, and I wouldn’t be happy sending it to a client. The Tri Booth, on the other hand, sounds surprisingly good. The enclosure manages to tame the reverberations and flutter echoes to leave you with audio as dry as a top-notch Martini. 

Keep in mind that booths like these only dampen the sound. They offer little or no isolation, so you’ll still hear leaf blowers blowing, twelve mad dogs barking, and a partridge in a pear tree. The Tri Booth wasn’t designed to be soundproof, but created to be used in a space that already is relatively quiet (like a hotel room).

MORE COMPETITION

Now, when I first saw the Tri Booth, it reminded me of another product, the VocalBoothToGo. It also consists of a frame and tailored moving blankets. From the outside the designs look quite similar, although the Tri Booth has three walls and the VocalBoothToGo has a larger footprint with four.

The VocalBoothToGo company offers many options, including double-walled booths they claim can offer up to 45dB of noise reduction. I say “claim,” because I didn’t see any substantiating data from an accredited lab. That noise reduction comes at a hefty price and considerable weight. These double-walled booths are too heavy to comfortably take on a plane. 

AVB4

Their single-walled Mobile Acoustic Vocal booths have a lower price tag, and it would be lovely to be able to do a side-by-side comparison with the Tri Booth. Instead of a PVC frame, the VocalBoothsToGo have an expandable metal frame that for the AVB66 model weighs 23 pounds (a little over 10 kilograms, just for the tubing). Even the smaller version, the AVB4, comes in over 50 pounds or 22 kilograms. For transportation, the company recommends buying their $160 rolling duffle bag.

Colleagues who have assembled both booths say that the Tri-Booth is much easier to put together. The AVB4 has a metal tube frame that feels like you’re assembling a canvas Army tent from the 60’s. It also doesn’t include all the accessories the Premium Tri Booth offers. That’s why it’s also cheaper.

SECRET WEAPON

The Tri Booth comes with a service no competitor is offering: having the audio processing for your booth and microphone be fine-tuned by George Whittam. When you buy the Tri Booth, George will take a sample from your existing studio, and he’ll have you record on the fly in the Tri Booth. He will then create a processing preset for the software you’re using to match that sound as closely as possible. It’s like a magical filter.

Rick Wasserman says that when his producers listened to the promos he taped in the Tri Booth, they couldn’t believe they were recorded on the road.

To round up this review, here’s the ultimate question:

Should you put this booth on your Christmas wish list?

As I said in my video, I see two markets for the Tri Booth. Number one: the road warriors. If your life as an international voice over star takes you from hotel room to hotel room, and your clients can’t live a day without you, spending $1500 on PVC pipes, moving blankets, and some accessories is a no-brainer. You’ll probably make your money back in one session.

The second group that could benefit from this booth consists of beginners who need a dry recording space but don’t want to spend thousands of dollars on a WhisperRoom. The Tri Booth is a more affordable solution that delivers as promised.

DO IT YOURSELF?

At this point you might be wondering: “Couldn’t I just go to Home Depot and build my own PVC booth?” You absolutely can, but you should realize that Rick and George have agonized over every detail of the Tri Booth, and it definitely shows. Why reinvent the wheel? 

$1500 (excluding tax and shipping) may seem a hefty price tag, but as with all products, you’re paying for the concept, the design, the materials, and the convenience. And don’t forget George’s preset! What you’re also getting is lightning fast, hands-on customer service from the inventor himself. I just emailed Rick a few questions, and literally three minutes later I had my answers! Two minutes later, George chimed in!

So, think about it. How long would it take you to create a portable, lightweight booth that is easy to set up, break down, and transport in a suitcase? If you know your way around the tool shed, it might take you anywhere between six to ten hours to come up with something that might resemble a Tri Booth. If your average hourly voice over rate is around $400, you could make between $2400 and $4000 in the time you’d be piecing together your own booth. I’d say: spare yourself the grief and make some real money!

One last question: Would I buy a Tri Booth?

The honest answer: Not in a million years, but that has nothing to do with the product. The Tri Booth is a solution to a problem I don’t have. My clients do not need me every day, and I’m not a frequent flyer either. When I travel, it’s usually for pleasure.

Yes, I’m one of those silly Europeans who believes that vacation equals preventative healthcare. I don’t want to be always available. It’s stressful and unhealthy. My friends and family need me more than my clients do.

If, however, you’re an average American workaholic living life in the fast lane, by all means, get a Premium Tri Booth and knock yourself out! It’s got my seal of approval.

Paul Strikwerda ©nethervoice

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PPS For a second opinion, click here to watch Paul Stefano’s Tri Booth review on YouTube.

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Are Those Black Friday Deals Really Worth It?

by Paul Strikwerda in Articles, Freelancing, Gear, Money Matters, Studio, Widgets Leave a comment

Black Friday at Best BuyAt this very moment, the retail powers that be, are working you left and right.

They’re preying on you, like a lion lures a lamb.

Unlike the lion (who will do his best to stay undetected until he makes his deadly move), retailers come at you in plain sight. They have no desire to rip you to pieces. They want you alive, so they can bleed you year after year.

Retailers won’t jump you either. Instead, they play a game of not so subtle seduction, with one or two pieces of masterful bait, the first one being (drum roll):

Low Prices

Yes, Black Friday and Cyber Monday are around the corner, and credit card companies are already drooling over your looming debt increase.

We may all believe that we’re independent thinkers that cannot be manipulated, but psychologists know better. They know that one of the strongest human fears is the fear of missing out.

That’s why the time ticker at QVC and the Home Shopping Network is such an effective sales tool. It tells you how much time is left to get this incredible gadget you suddenly cannot live without. That’s why they throw in all these “but wait, there’s more” extras to sweeten the deal, but only if you BUY NOW.

Limited time offers and low prices are classic incentives to get weak and impressionable people to buy stuff. Black Friday and Cyber Monday are the ultimate examples of these incentives, because they only come once a year, and some of the deals are truly incredible.

Supposedly.

You and I know that those heavily discounted doorbusters are meant to give you a shopping high, so you’ll buy more once you’re in the door. Besides, these deals will often come back in slower seasons.

If you’re still tempted to empty your wallet around Thanksgiving, I can’t stop you. But allow me to give you a few pointers, if I may. 

1. Distinguish between a WANT and a NEED

Every time you’re tempted to make a major purchase, ask yourself:

“Do I really need it right now, or is it just something I want?” “Is it a necessity, or a luxury?”

If you wish to experience sustained success as a for-profit freelancer, there’s one simple formula you must stick to:

Keep your revenue stream high, and your expenses low.

So, if you really, really want to buy this nice, new, shiny piece of equipment, ask yourself:

– Will it make me more professional, productive, and profitable?

– Will my clients experience an undeniable difference as a result of this purchase?

– Will this investment pay for itself within a reasonable period of time?

For instance, a few of my voice-over colleagues are already salivating over a new microphone this season. But a recording will only sound as good as the space it’s recorded in. So, rather than spending cash on a new mic, it’s often much wiser to invest in creating a better acoustic environment.

Most clients won’t hear the difference between a $300 microphone and a $1000 mic. They will hire you because you’re able to deliver clean and crisp audio, without the sound of the neighbor’s leaf blower in the background.

2. Choose High Quality over Low Price

If you must make an investment, do your research before you make that impulse buy. This means you have to overcome one of humanity’s eternal weaknesses: the need for immediate gratification when buying something that’s on sale. 

As a freelancer, competing on price is a losing strategy. You want people to pick you because of your added value, and that value is worth something. If you truly subscribe to this idea, you can’t just apply it to your own business. You have to “live it” in all areas of your life. So, stop buying things just because they’re cheap.

Only yesterday, I threw out all the heavy catalogues of the major pro audio retailers without even looking at them. Apart from being a waste of tropical rain forest, I have everything I need to run my business. I’ve carefully collected my equipment over time. I gave myself an opportunity to save up, to gather info, and to invest some of my profits in quality gear that will last for many years.

I’ve said it before, and I will say it again: Buying cheap can be expensive. Buying quality saves you money in the long run, and a whole lot more.

3. Choose the Planet over Price

I already mentioned the catalogues I had to throw away. But that’s not the only thing that concerns me.

In the past few decades, there’s a growing tendency among manufacturers to make things that only last a few years, and cannot be fixed. As a result, we end up with landfills of trash, gradually leaking toxins into the environment. Nature’s resources are depleted, and people in low-wage countries are exploited as they make the shiny trinkets we end up throwing away.

This process will go on for two reasons. One: because the environmental and societal impact of a product is hardly ever a part of the price. Two: because people like you and me keep buying them.

I’m a strong believer in creating change through spending. If I want local businesses to grow; local farmers to go organic, and make a decent living, that’s where I’ll have to spend my money. If I want manufacturers to create products that are environmentally-friendly, that last, and can be repaired, I have to show them there’s a market for those products.

Now, if you believe that you alone can’t make a difference, talk to Tara Button. Tara is Founder and CEO of BuyMeOnce.com. She was so frustrated with our throw-away culture, that she went on a global quest to find things that are built to last, and that are made in an ethical, green way. Her website features kitchenware, furniture, clothes, shoes, beauty products, and other things. Yes, you’ll pay more upfront, but you’ll save money over time.

4. Don’t spend all your money on objects

If you’re still itching to spend (or borrow) Black Friday money, do you really have to spend it on “stuff”? How fulfilling is that, ultimately? Once the rush of owning something shiny is over, there’ll be a new void, waiting to be filled. And what void are you filling anyway, and for what reason? Do you want to impress your colleagues?

To borrow a phrase from a weight-loss coach:

“Until you know what you’re truly hungry for, you’ll never be satisfied.”

We’ve been shoving waste under the carpet for decades. Is that a legacy you can be proud of? You don’t have to agree with me, but I think mother earth would be better off if we’d shift from an economy of “more and more,” to an economy of “enough is enough.” 

As we’re celebratingThanksgiving, can we just stop for a moment, and be grateful for what we already have? Can we also spend some time giving, instead of getting? For so many charities, your (tax-deductible) donation is not a want, but a need.

If you insist on giving yourself a gift, why not buy a gym membership (and actually use it)? Why not enroll in a cooking class that teaches you to make healthy meals?

Treat your family to a trip abroad, allowing everyone to broaden their horizons, and to recharge those batteries that have been going non-stop.

Gift yourself to your community by volunteering! Science has proven that it is better to give than to receive. So, be selfish, and share your time and talent with those who need it. It will truly transform your life!

I’ll tell you one thing:

It will beat leaving Thanksgiving dinner early, so you can stand in a stupid line for Best Buy.

And if Black Friday shopping is a cherished family tradition you want to break with, you know there’s only one way to do it:

Go cold turkey!

Paul Strikwerda ©nethervoice

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How I Saved Over $1,000 On My New Computer

by Paul Strikwerda in Articles, Gear, Money Matters, Reviews, Studio 5 Comments

We’ve all had this experience.

After years of functioning fabulously, your computer tells you it can’t keep up with the times.

You see the spinning beach ball of death way too often, applications suddenly freeze, websites crash, and you can’t upgrade to the latest operating system.

I’ve had my trusted Mac Mini since 2011, and the once so silent computer wasn’t so silent anymore. As it heated up, the fans worked overtime, huffing and puffing right next to me in my voice-over booth. I almost felt sorry for the thing.

A few weeks ago my Mini made its last grand gesture of expiration: it crashed in the middle of a live interview with the Voice Over Body Shop guys, even though I had placed an ice pack on top of it. That terrifying moment was not something I wanted to relive with a well-paying client on the other end of the line.

Something had to be done.

MAC OR PC

In my small family we’ve had the Mac versus PC discussion a long time ago, and we’re done. My wife and I both have had a few Dells and they were a D-saster. The remote techs that were supposed to help were even worse than the lousy machines they were paid to support.

The moment Apple arrived in our household, sanity returned, and we never looked back. We now have iPhones, iPads, Apple TV, Apple desktops and laptops, and we’re living on the iCloud where all is well. And if it isn’t, we just call the friendly folks at AppleCare where they speak using words we can actually understand.

Last year, Apple finally updated the Mac Mini, and for a while it seemed obvious that I would just upgrade to the latest model. Then I started thinking (a dangerous habit of mine, I know).

CAMERA MAN

I don’t have many hobbies, but one thing I do like is photography. I enjoy going out in nature seeing the world through the lens of my mirrorless camera. I especially love taking pictures of people, particularly when they’re not posing.

Over time my photos have been used for social media campaigns, magazines, and websites. Last year one of my pictures landed on the cover of a historic novel. I’ve even won a photography competition with this shot:

click to enlarge

Just like voice-overs, photographers spend a lot of time staring at screens, editing. And that’s why I started thinking about getting an iMac.

iMac

Back in the days I owned one of the first fruit-colored iMacs in the Netherlands (mine was purple), and I’ve always loved the newer aluminum, minimalist design dating back to 2007. Plus, this all-in-one comes with a gorgeous 5K monitor. It is ideal for photo and video editing.

The cheapest 27” display with a 5120 x 2880 resolution is made by LG and costs around $1,300. What if I could get an entire computer for less than that? And if I could, would it be smart to have a huge iMac in the middle of a recording booth?

I asked my VO Facebook friends about it, and the responses ranged from “Don’t do it, you idiot!” to “No problem whatsoever.” Thanks, guys! Very helpful.

COMPUTER NOISE

Now, most of the computer noise usually comes from the fans that kick in when the CPU (Central Processing Unit) has to work hard. This usually happens when you run complicated programs involving lots of graphics. The more bits and bytes the machine has to process, the hotter it gets.

Thankfully, voice-over recordings require very little computing power so they’re not likely to cause overheating, as long as you don’t have a lot of other programs running at the same time.

Hard Disk Drives (HDD’s) are another source of noise because they have moving parts. HDD’s can make clicking and humming noises when the motor is spinning and data is being read or written. Computers with a Solid State Drive (SSD) are quiet because SSD’s have no moving parts. Although prices are coming down, SSD’s are more expensive than HDD’s.

When buying a new iMac you can choose between two different types of storage: Flash storage (SSD) or a Fusion Drive. When you go to the online Apple store, the three iMac models on virtual display all have 1 to 2 TB Fusion drives. Are they good options for the VO studio?

A Fusion Drive consists of two separate drives ‘fused’ together. It contains a regular (heat-producing) hard drive, with a spinning plate inside, and a solid-state drive. What Apple doesn’t tell you is that only 128 GB of that Fusion drive is SSD.

Bottom line, if you want a studio computer that stays cool and runs quietly, forget a Fusion drive and choose SSD instead. SSD’s offer better performance, boot up much quicker, and are not as power hungry. Nice features, but they come at a price!

FINDING A BUDGET FRIENDLY iMAC

A 2019 base model iMac with 16 GB of RAM and 512 GB of SSD would set me back $2,299.00. That’s way over my budget! What if could get an older computer that was in good shape for a lot less money?

The Apple store is selling reconditioned 2017 iMacs with 16 GB of RAM and 512 GB of SSD for a whopping $2,209. Not cool!

For the next couple of weeks I kept a close eye on eBay and saw that some 2017 iMacs had a more friendly price tag. I also looked at the reputable Apple refurb sites, as well as at Amazon Renewed. It took me a while, but I gradually narrowed down my options.

One day I decided to take a little detour and check out Facebook Marketplace. This ad caught my eye:


The owner turned out to be an IT specialist working at a Philadelphia university, and when I reached out to him, he couldn’t be nicer. Long story short, I made him an offer and his pristine iMac became mine in a Starbucks near Philly. Now, here’s the best part. How much did it cost me?

I’ll tell you!

I paid $1,260, saving me $1,039 by not buying from Apple. That meant that the iMac did not come with a one-year warranty, but to me the price difference was worth the risk.

MEMORY

Part of what makes Macs so expensive has to do with what Apple charges for memory upgrades. For instance, 32 GB of RAM costs $600 at the Apple store. Crucial sells the same amount of RAM for $134.99! The trouble is that for most Apple products, it’s a giant pain in the neck (if not impossible) to upgrade the RAM yourself… unless you own a 27″ iMac. That’s another reason why I chose the iMac over the Mac Mini. Watch how easy it is to install memory.

Speaking of upgrades, if you’re in the market for an iMac, I have a few suggestions. To create a sleek, clean look, the Apple engineers decided to hide all ports in the back like so:

This means that every time you need to reach one of these slots, you’ve got to turn this 21 pound (9.44 kg ) computer around, leaving scratch marks on your desk. That’s why I got the Rain Design i360 Turntable for iMac (see video below). Please note: if your computer is placed close to the wall, this turntable doesn’t work (obviously).

You’ll also notice another accessory, the Twelve South Backpack for iMac. It’s a small hidden storage shelf for things like external hard drives and SSD’s. In my case it holds an APRIME ineo 1TB USB-C Gen.2 Metallic External Solid State Drive. That’s my backup drive for Time Machine. I’ve also added a 1 TB Seagate backup drive for all my photos and videos.

Thanks to the Backpack, I can enjoy my 5K monitor without having to stare at all kinds of wires and drives cluttering up my desk.

And finally, I wanted to protect my investment with a Tripp Lite 8 Outlet Surge Protector Power Strip. What I like is that Tripp Lite will repair or replace any connected equipment damaged by surges, including direct lightning strikes, up to $75,000 for life (valid in the U.S., Canada, and Puerto Rico only). Let’s hope I never need it.

USING THE iMAC

I’ve used my brand new, previously loved iMac for almost a week now, and as my wife will attest, I am in love with this beautiful machine! A bit too much perhaps.

I love how fast it boots up, how brilliant the screen is, and I marvel at the classic Jony Ives design. I no longer have to wait endlessly for pages to load and websites to connect. As a result, I can work faster and be more productive and free of frustration!

The fans have yet to kick in, and if they did, I didn’t hear them. It’s just the way I want it to be.

I am only left with one question:

Who wants a mid-2011 Mac Mini?

Come meet me at Starbucks and I’ll quote you a good price!

Paul Strikwerda ©nethervoice

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PPS If you own a Mac and your fans are out of control, check out the following tools to reduce noise: HHD fan Control, SSD Fan Control, and smcFancontrol.

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Paul goes Podcasting

by Paul Strikwerda in Articles, Career, Freelancing, Journalism & Media, Personal, Promotion, Studio 2 Comments

pro audio podcast logoThis week saw the release of a podcast I recorded with the Pro Audio Suite team.

I don’t have time to listen to a lot of podcasts myself, but this is one I rarely miss, because the hosts know what they are talking about.

They are also good listeners, as I found out when I was a guest on their show.

What makes this podcast different from other podcasts? It’s produced like you were listening to a real radio show.

As you will hear, we cover a lot of ground in this interview, and I’m inviting you to be a butterfly on our wall.

Click here to listen.

Paul Strikwerda ©nethervoice

 

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The Deaf Leading the Blind

by Paul Strikwerda in Articles, Career, Freelancing, Gear, Personal, Social Media, Studio 6 Comments

Blindfolded archerAfter reading my last two articles, here’s what some of you wanted to know:

Do I make all this stuff up to scare newbies and make them look bad?

Before I address that, let’s explore the suggestion behind this question.

Number one: blaming the messenger is a cheap attempt to deflect attention from an unwelcome message. This is a tactic as old as mankind. If you feel you can’t win the argument, try to discredit the source, like:

“I’m uncomfortable with what Paul is saying, so I’ll accuse him of lying.”

Number two: why would I make stuff up? Every time I put myself out there as a blogger, I risk my reputation. The moment people would catch me in a falsehood, it’s game over. As a former journalist, I know for a fact that years of truth telling can be nullified by one stupid lie.

Once exposed, no one would ever want me to present at a conference, interview me for their podcast, read this blog, or buy my book. Clients that got wind of it might not want to work with me anymore.

Honestly, to lie would be a liability.

Lastly, why would I have to make things up if you can easily find them in open Facebook groups? If anything, social media is ideal for spotting public displays of ignorance. I’ve just combed through pages and pages of voice-over related nonsense to bring you the best of the worst. Before I get to that, here’s what you need to know.

You’re about to read literal quotes. I’m not paraphrasing anything, or correcting spelling. To protect the identity of the authors, I’m not going to name names. However, you should realize that this is my personal selection, specifically chosen to emphasize a few trends that worry me, namely:

1. Social media offer a seemingly equal playing field to pros and hobbyists. If you’re new to the business and you don’t know anybody, you can’t tell whom you can trust for advice. You might get solid information, or someone might be taking you for a ride.

2. Too many (amateur) doctors are prescribing cures before carefully diagnosing the patient, unhindered by a lack of common sense, knowledge, and experience. Anyone’s an expert, and quite often, the deaf are leading the blind. As usual, the quality of the info depends on the quality of the source.

3. Many Facebook groups have no barrier of entry, and any nobody can pretend to be somebody. I’ll say that again: any nobody can pretend to be somebody. Some critics claim that half of all Facebook accounts are fake. Ask yourself: do you know for sure that the Facebookers you’re chatting with are who they say they are?

In some groups, the people recruiting voices for their next project have started adding “must be 18+” because many of the submissions turned out to be from kids who were just fooling around.

4. There is no Facebook police, and too many group moderators are allowing anyone to say anything… they agree with. In my experience, it’s permitted to sing the praises of an unnamed, unethical, greedy P2P, but any criticism is quickly censored as “being negative.” In the same spirit, the moderator will allow rave reviews of newbie demos and websites (even when they’re crap), and will delete more honest assessments because they’re seen as “mean.”

An aspiring VO exclaimed:

“I’m going to leave this Facebook Group mainly because I’ve received nothing but negative comments since I’ve joined and I really only wanted to learn how to be successful and instead recieved so much hate.”

Thankfully, someone responded:

“I searched for your name and you’ve gotten one troll reply and about 30 helpful ones. It’s not hate if people don’t agree with you. It’s constructive criticism and at the end of the day only YOU choose what to take away or leave behind from any advice you get in life. If people keep taking things personally, then sorry but the VO business is not for you.”

As expected, people have lots of questions about breaking into the business. The scary thing is that so many Facebookers are ready to give advice without knowing anything about the person asking for it.

Let’s say you’re a car mechanic. Would you start working on a car before finding out what’s wrong with it? That’s pretty dumb, right? So, speaking of ways to get into the VO business, here’s what someone recommended:

“You have to move to los angeles to become an actor am i right regardless if how much fame or money you have or how many friends one gets in life? its easy for richard horvitz to be an actor if hes from there regardless how many friends he was with a pro actor or athlete right?”

That was particularly helpful, wasn’t it? Moving on to the next question:

“Been voicing anime since I was little but wanting to do it professionally; how to get started is my question.”

Here’s the answer:

“First creat a few demos”

Response:

“How to do that and not make it sound terrible?”

Answer:

“I think the first step is just put yourself out there, make your presence known so, maybe take some unpaid jobs first, build a report of people that will recommend you and go from there.”

Here’s another brilliant suggestion:

“First things’ first: got a good mic? then: record something and upload it to soundcloud.com then put url link here.”

Someone else chimes in:

“I was always told to reach out to radio stations. I’m friends with a few professional voice actors.”

My two cents? First of all, don’t move to LA yet. Get some training first and see if you have any talent. Secondly, don’t “creat” any demos if you haven’t demonstrated anything. Once you’re ready for those demos, hire a professional to create them with you. By the way, don’t put yourself out there (whatever that means) if you have no website, no sound samples, and no recording space. It’s like opening a shop with empty shelves. Lastly, stay out of radio stations. They’re breeding grounds for frustrated announcers.

Unsurprisingly, many questions on Facebook are about home studios and recording equipment. We’d rather spend hours debating the pros and cons of using a USB microphone, than talk about how to market our business. Here’s a selection:

Q. “What’s the best mic that I can buy for under $100?”
A1. “Blue snowball is good.”

A. “You can get the whole set up for about $200 and it’s totally worth it. You can see my mic and interface recommendations at XYZ.com Also, I’m selling my condo.”

A2. “You should able to go into a music shop and ask them if you can test their mics.”

A3. “I started with a Rode NT USB. A simple noise reduction pass is all you need and the set up is a fraction of the cost of XLR if you’re starting out on a budget.”

A4. “The Kaotica Eyeball is the only thing you need. It turns anywhere you are into your own sound studio.”

Let me break that down for you. Forget snowballs. Blue balls are particularly painful. $200 is not going to get you all you need to compete. Please don’t test microphones on the noisy shop floor of your local Guitar Center. Try them out in your recording space. Invest in a condenser mic and soundproof your studio. A plugin isn’t going to keep out lawn mowers and leaf blowers.

New question:

Q. “I don’t have a studio. How do i record when the neighbors kids are so loud i can hear them with the window closed?”

A1. “Tell the kids to shut up.”

A2. “You could try to build a little pvc/moving blanket fort… it will help.”

A3. “Upturned mattress and blankets all over will get you where you need to be once you get as far away from the kiddies as possible. Then a blanket over your head with your mic.”

Mattresses and blankets may help tame the boom in the room, but you need to decouple walls and add mass to keep the outside sounds out. FYI that’s going to cost you a pretty penny, but a VO without a home studio is like an Uber driver without a car.

A few more booth questions:

“Does anyone else use their macbook webcam mic? Do you find that sometimes your audio is inconsistant when you record? Somedays I sound clear and crisp, others I sound like I’m talking in a tin can. (I’m using Garage band to record)”

“So, I’m planning on making a cheap diy mobile sound booth on a pallet, and I’m wondering if you guys have any tips on what the cheapest materials I could use.”

“I have used fibre egg crates for sound absorbing material, they work great.”

“So I have a square closet that has a lightbulb hanging from the ceiling. I would probably want to put some soundproof material under the door because that’s the only part I can think of that would need it. I know that a lot of people start out with using a closet because it’s usually the most natural soundproof room.”

“Mine booth is a decommissioned shower stall. I used $5 moving blankets on all 4 sides as well as top and floor. It sounds as good as any booth in Hollywood I’ve ever used.”

He continues:

“Moving blankets for the walls, ceiling, and floor if you have hard floors. Then toss a heavy blanket or comforter over the top moving blanket and put a heavy blanket up behind you. That’s as good as it gets without being a whisper room or studio bricks or something else nearly soundproof.”

Another person says:

“If you’re trying to keep it on the cheap, generic Walmart mattress toppers are between 1-2 inches thick and are usually around 10 bucks for a twin/full size mattress.”

What’s the common denominator? People trying to create something on the cheap. Here’s the thing: if you compromise on sound quality, you compromise your career. You don’t need to invest in a Bentley to travel from A to B, but you need a reliable means of transportation to get anywhere. And egg crates are just a fire hazard.

What surprised even me, are the number of “passion projects” peddled in Facebook groups. “Passion project” turns out to be a euphemism for unpaid slave labor. Here’s a sample:

“Hello everyone! I am in need of a few voice actors for my Sonic Boom Stop-Motion Episode 2 Project. This is NON PAID and I need the roles filled in as soon as possible!”

“I am currently in production of the first season of an all audio sketch comedy show. The project isn’t compensated however there are other benefits we will provide and avail to you if you are selected and interested.”

“I’m helping for casting for my mates unpaid Doctor Who Audio Series. (Unpaid) I am still looking for male voice actors for my Return to Wonderland motion comic book series.”

“Looking for a female VO for a Halo themed audio book. Project is unpaid currently as it is a copyrighted IP, but a copy of the completed work will given, and when it is live VO’s will be paid out first. The previous VO is having to be replaced due to some audio issues.”

“[Non-Paying] Any lady vocalists/singers interested in trying their hand providing vocals for original tunes?”

“Hey guys, need a voice actor for 4 roles. One for a robber, a female bank clerk (can also be voiced by male), and 2 male cops. Ill post the script below. This is a non paying gig, but may be a paying gig in the future.”

“Doing a freebie for a friend and was wondering if any of you would voice a short commercial? It’s for a “amateur” wrestling show. Its non paying I just need someone who wants to voice something for local tv.”

“Im looking for a few people to do some narrations for a youtube series. The Theme is Children’s Stories and I hope to make a fair few episodes of it so may have returning narrators. Unfortunately its unpaid but it will be able to bring out the budding little actors who are starting out in the art of voice acting as well as the pro’s that don’t mind doing it for a little fun.”

You’d be surprised how many people respond to these passion projects. The desperation to start yelling something into a microphone is real.

Here’s my rule of thumb: If you’re good enough to be hired, you’re good enough to be paid. Period. Working for exposure is something only strippers do. Someone commented:

“Chances are if they can’t afford to pay, they don’t have a big enough platform to offer significant exposure anyway. And if they do have some MASSIVE platform, they should be paying.”

Plus, you’ve barely started to get your feet wet, and you’re already teaching clients they can get something for nothing. This is a comment from one of those clients:

“As a content creator I can tell you all 99.9% of us would love to pay everyone we work with on every project. But if I spend all my budget on talent what am I to do about promoting my project? If one is getting into this field looking at it as a job then you’re doing it wrong. This is the business of independent contractors.”

In other words: freelancers can’t expect to be paid? Well, there’s a new concept!

There’s another myth out there, namely the myth that doing auditions is such great practice. It’s not. Here’s what I believe:

You practice to audition. You don’t audition to practice.

In order to get the job, you have to demonstrate that you can do the job. Some half-baked attempt is not going to work. It will leave the client with a bad taste in his mouth, and the next time he hears your voice he’ll move right on to another talent.

Oddly enough, those applying for unpaid jobs complain elsewhere that they have no money to move their career forward. Here’s one of them:

“So, as an aspiring voice actor myself, I have made one demo in the past but it wasn’t easily accessible. Now i’d like to make another one but I’d like some help.

Nevermind just found out 1100 bucks for the classes and then the demo. That’s aloooot of cash.”

Between you and me, that’s not a lot of cash for voice-over training and a demo. I would be very suspicious of anyone offering such a package for a little over a thousand bucks.

Finishing up, let me reiterate that it’s not my intention to shame anyone or make fun of anyone new to the voice-over business. You are very brave, and I am giving you these examples as a warning. Quite often, Facebook is the worst place to seek advice for those who don’t know what they don’t know.

Be smart, and do not allow yourself to be taken advantage of by people who prey on impressionable beginners.

Do your homework before asking any questions. Show the world that you’ve made an effort to find a solution before bothering the group. Don’t beg for jobs. Don’t comment on things you know very little about. Be open to feedback. Save up so you can invest in coaching, equipment, and a recording space. And above all: give yourself time to become good at what you want to do, and have fun.

I had fun responding to a Facebook question recently:

“I’m looking for a high soprano for an album I’m very close to finishing. It’s a various artists album, with some Asian and Celtic influences. Please PM me if interested.”

I responded:

“You’re looking for stoned soprano?”

Paul Strikwerda ©nethervoice

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PPS Working from home, a blessing or a curse? Click here to hear me talk to the guys at the Pro Audio Suite Podcast.

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Common questions and the answers you don’t want to hear

by Paul Strikwerda in Articles, Freelancing, Gear, Internet, Money Matters, Pay-to-Play, Personal, Promotion, Social Media, Studio 35 Comments
Paul Strikwerda at the beach

the author, enjoying some fresh ocean air

Every couple of weeks I make the social media rounds on the various Facebook voice-over groups to see what’s new. The answer:

Not much.

In fact, most of what’s going on is an endless regurgitation of familiar topics, and Me-Me-Me marketing we love wasting our time on: How much should I charge? Where can I find work? Will you critique my demo and my new website?

In an effort to nip these dreadfully boring and superfluous conversations in the bud, I’m going to cover some returning questions rapid-fire style, so we can all get on with our work.

I want to get started in voice-overs, but I have no experience, no equipment, and no money. Where do I begin?

Are you serious? You sound like the guy who wants to be an Uber driver, who doesn’t know how to drive, does not own a car, and has no money in the bank. How’s that going to work?

My two cents: Get a job. Put some money aside, and work with a coach to find out if you’re even remotely talented before you spend big bucks on a studio, gear, demos, and a website.

It sounds like I need a lot of money to break into this business. Why is it so expensive?

Compared to what? Ask a New York cab driver how much he paid for his medallion. What did the pianist pay for her Steinway? How much debt did your doctor take on to get her degree?

You can’t be invested without making an investment. If something is worth it, you’ve got to pay the price. And if you’re serious, you can equip your voice-over studio for under a thousand dollars. Click here to find out how.

I just got started as a voice-over. I’ve been auditioning for over three months and haven’t booked a single job. Nobody ever told me it was going to be this hard. I’ve got rent to pay.

Your coach should have prepared you for a harsh reality. Ninety percent of trained actors are out of work. The ones on the A-list get booked again and again. It’s not much different for voice actors. Your job is finding jobs. Over and over and over again. So, stop lurking on social media and start marketing yourself!

I signed up for several Pay-to-Plays. Posted my demos. Nothing’s happening. Is this a scam?

A P2P is the lazy way to get into this business. You pay your membership fees, you post a few homemade half-baked demos, you do a few lousy auditions with your crap equipment, and you expect magic to happen? Don’t blame the system. You are delusional.

My neighbor is driving me crazy with his mad dogs, his leaf blower, and his lawn mower. Right now I want to kill him.

Do you expect the world to stop just because you need to meet a deadline? You advertise yourself as a professional, yet you have no dedicated, isolated recording space. That’s a problem. Costs come before revenue. Stop moaning and get a double-walled booth. If you’re any good, it will pay for itself many times over.

This new client hasn’t paid me in months and won’t respond to my emails. Help!

Who have you been working for? Did you do your research to find out whom you’re dealing with? Did you watermark your audio? Did you ask to be paid upfront? Not every client can be trusted so you have to protect yourself. You either lawyer up and threaten legal action, or write the unpaid invoice off as a business loss. Remember: even if small claims court rules in your favor, it’s not going to collect your money. That’s on you.

I’m not making enough as a voice-over. What am I doing wrong?

You’re not alone! In this business, there is no guaranteed return on investment, and with what you’re charging, are you surprised you’re not making enough? It’s a self-inflicted wound. Low rates are the sign of a desperate amateur. Who wants to work with a desperate amateur?

Be better, not cheaper.

Sitting in front of a computer all day long is hurting my health. I hate it!

No one is forcing you to do anything that’s detrimental to your health. In order to take care of your clients, you have to take care of yourself. Exercise, do yoga, move around, choose a healthy diet. Sit up, hydrate, get a supportive chair, and a wrist rest. Don’t forget your emotional health. Surround yourself with supportive people. Get a life outside of your studio! Your work is just a means to an end.

Being a freelancer is hard work. I thought it would be fun to be my own boss, but I’m starting to change my mind.

No job in the world is 100% fun all the time, no matter what some Instagram posts may tell you. What you see and what you hear – the end result, may sound and look like fun, but you don’t see the effort necessary to make it happen. If you do your job well, you make it seem effortless.

If your level of fun is the only criterium you use to evaluate your job, you’re never going to be satisfied.

Now, if you’re not happy with how things are going, know that nothing is going to change unless you change. Keep in mind that as long as you keep on blaming others for your misfortune, they have to be the ones that have to change in order for you to be happy.

That ain’t gonna happen.

Allow yourself to make mistakes. Allow others to make mistakes. You don’t have to spoon-feed every newbie begging for free advice. They’ll end up being lazy, ungrateful, and dependent.

Give yourself time to become good at what you do. Learn from the experts. Invest your earnings to further your career. Value what you have to offer and price accordingly.

And beginning today, start figuring out ways to get visitors to your web pages, instead of interacting on other people’s groups and sites, boosting their SEO. 

What do you say?

Paul Strikwerda ©nethervoice

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My Most Moving And Miraculous Year

by Paul Strikwerda in Articles, Career, Freelancing, Gear, International, Internet, Journalism & Media, Money Matters, Pay-to-Play, Personal, Promotion, Social Media, Studio 6 Comments

Paul Strikwerda

Counting correctly, this is my 49th entry this year. Wow!

You may have read them all, or you may have read a few. Anyhow, I’m glad you’re here so I can remind you of the stories you have memorized, as well as the ones you may have missed. As always, blue text means a hyperlink that takes you straight to the story.

Apart from the usual musings about clients, colleagues, and the ins and outs of running a for-profit freelance business, things took a very serious turn some nine months ago. March 26th was the day I almost died. It was hard to imagine that only a few days before, I had been a presenter at VO Atlanta, which I didn’t like, by the way. I LOVED it, and I’ll be back in 2019!

After my stroke, the blog entries kept coming, but I disappeared from your radar screen, so I could focus on my recovery. One of the things I had to work on was getting my voice back, which is not as easy as it sounds.

People going through major, traumatic, life-changing events often ask three questions:

– Why me?

– Why this?

– Why now?

In Life’s Unfair. Get Used To It, I’ll tell you how I deal with these questions. Stories like these are examples of what I’m trying to do with this blog. Many assume that since I work as a voice talent, this must be a blog about voice-overs. That’s only partially true.

For me, the world of voice acting is just a lens through which I observe and comment on the world. When I write about customers, colleagues, and communication, what I really write about is relationships and human interaction.

A story like Filling In The Blanks, is not only a tale about what happens when you start to second-guess what you think your clients want to hear. It’s a story about perception and projection. About making assumptions, and finding true meaning.

In Getting In Our Own Way, I describe two types of voice talents: the narcissist and the masochist. They are two types of people who are very hard to teach. Take a few minutes to read it, and tell me if it only applies to the world of voice acting.

One more example. Are Clients Walking All Over You? is not just about dealing with difficult clients. It’s about how to handle conflict and getting a spine. That’s something many of us struggle with on a regular basis.

Some of my stuff is explicitly written for those who are thinking of becoming a voice-over, and those who are new to the business. When it comes to these people, here’s my general approach: I tell them what they don’t want to hear. As you can imagine, that makes me very popular in certain circles.

Stories like Entitled Wannabees Need Not Reply, Ten Lies Voice Overs Tell, and 5 Reasons Why You Should Never Become A Voice-Over are perfect examples. Bored Stiff, about the unexciting parts of being a VO, is another one.

This December I wrote a 3-part series called Why is doing voice-overs so difficult? (here’s a link to Part One, Part Two, and Part Three). If you ever have the “People told me I have a great voice” conversation with a wannabe, and you’re lost for words, please point them to this series.

Now, whenever I write these cautionary articles, there are always one or two commentating newcomers who still believe I’m trying to denigrate and disparage beginners.“You must be threatened by us,” they say, or “You were once a newbie. Why are you so mean?” It’s as if I personally reject them.

Although I’m convinced The Voice-Over World Needs More Rejection, it is never my intention to spitefully discourage people who are talented and truly committed to becoming a voice actor. In fact, in my blog I give those folks tools and strategies to help them navigate a new career in a competitive market.

Take a story like Surviving the Gig Economy, or 4 Ways To Get From Good To Great. The Secret to Sustained Success is another example. As a blogger I want to warn and welcome my readers to this fascinating but tricky line of work. Not to scare them, but to prepare them. If you don’t get the difference, you’re probably too thin-skinned for this business.

Speaking of business, without customers, you would not have one. Blog posts like Is Your Client Driving You Crazy? or Learn To Speak Like Your Clients were written to help you manage the delicate relationship with the hands that feed you.

In Would You Survive The Shark Tank? I invite you to take a good look at your business to see how well you would do in front of cash-hungry investors. If you want to cut expenses, read Becoming A Frugal Freelancer. If you need to increase sales, turn to How To Sell Without Selling. If you’re struggling with getting fair rates, read Stop Selling Yourself Short.

As a voice-over coach I’ve encountered a common problem that’s keeping talented voice actors from making a good living. They have the right training, the right gear, and promising demos, and yet they’re struggling. Why?

Because they are subconsciously sabotaging their success. They might be stuck in the Perfectionism Trap. They might be suffering from Mike Fright, or they might be held back by other fears. In other cases they are lacking a support system, or they may need some serious rebranding.

This year (like any other year), I could not resist writing about gear. Check out Picking the Perfect Voice-Over Microphone, and Equip Your Voice-Over Studio For Under A Thousand Bucks. Start spending those lovely gift cards during the post-Christmas sale! I know they’re burning a hole in your pocket.

What was my greatest gift this year? I’ll tell you: it was your ongoing support when I needed it most. Thank you for reaching out after my stroke, and for showing me that you’re not just a colleague or reader of this blog, but a true friend I can count on when times are tough.

My recovery made 2018 a miraculous year.

Your help and encouragement have moved me more than words could possibly convey.

I wish you a very happy and healthy New Year!

Gratefully yours,

Paul Strikwerda  ©nethervoice

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Why is doing voice-overs so difficult? Part 1

by Paul Strikwerda in Articles, Career, Studio 9 Comments
Yuja Wang performing with the National Youth Orchestra of China at Carnegie Hall on July 22, 2017

Yuja Wang

“How do I become a voice-over?”

It’s the number one question I get from my readers.

Well, if you’re one of the many people who are thinking of becoming a voice-over, this three-part series is for you. Before you leave your day job, you need to hear from someone on the inside what life is like when you depend on your voice for a living.

I can tell you one thing right now: in spite of what you may have heard, it’s not what you think it is. Far from it. I’ve been doing this for over thirty years, so please trust that I know what I am talking about.

I have to warn you, though. You may hear me say a few things you don’t want to hear. Please keep an open mind. It’s not my job to either encourage or discourage you from following your dream. If there’s a fire burning inside of you, don’t let me put it out. Use this information to prepare yourself for what lies ahead.

So, why is doing voice-overs so hard?

Anything that seems easy, usually isn’t.

It sounds like no big deal, doesn’t it? Talking for a living. We all do it, incessantly. Human beings need to communicate, so, why not get paid for it? Dan Castellaneta, the voice of Homer J. Simpson is said to be worth over $60 million, just like Nancy Cartwright who voices Bart Simpson. All they do is blabber into a microphone.

Seeing them at work in the studio, voice acting looks like so much effortless fun, and that’s where you make your first mistake. What you see is the result of unique talent, and many, many years of training, hard work, and experience.

In a way it’s like watching Yuja Wang perform a Rachmaninov piano concerto. Her playing is so fast and fluent that it’s easy to forget that even at the peak of her career, she has to practice many hours a day to get to a point where it becomes seamless and second nature.

In our society, we tend to fixate on the end result, and ignore the long and arduous journey to success. Please keep in mind that those who do well as voice-overs are in it for the long haul, and they realize that instant gratification is an illusion sold to you by people who want your money.

Back to the musical metaphor.

The relationship of a musician to a score is like the relationship of an actor to a script. You’ve got to make the words your own, finding the right tone, melody, and rhythm.

Here’s a question for you: There’s a difference between playing the notes and making music.

Anyone can read, but can you actually make music?

Let me take that back. Not everyone can read. Most people think they can, but when you give them a few lines, their volume drops, they start stammering and become very self-conscious. I’ve been there. You’ve been there. You put emphasis on the wrong words. You mumble as your tongue dries up. What comes out of your mouth sounds stilted instead of spontaneous. And when I point that out, you tell me:

“Here’s the problem, Paul. This script… those are not my words. I would never say it that way. That’s why I’m having so much trouble.”

Well, there’s your challenge! At one point, Nancy Cartwright had to find her Bart Simpson, and Dan Castellaneta his Homer (as well as the many other characters they play). They were asked to say things they would never say in real life, and convince the rest of the world they meant every word of it.

That’s part of why voice acting is so difficult. You’re paid to sound authentic and sincere, even when you’re faking it and the script sucks. And take it from me that more than half of the scripts you’ll be asked to voice are written to be read, not spoken, with too many words and too little time.

Meanwhile, you and I are still working on that text I just gave you. Now let’s put you in front of a microphone, and we’ll add an audience to the mix. Let’s assume you’re in a recording studio and the client is listening to your session, together with the director and the sound engineer.

Are you ready for that? After all, people have told you that you have “such a great voice.” How would you handle your nerves? How would you deal with last-minute script changes? How would you respond to feedback that isn’t necessarily positive? Are you patient enough to work for two hours on a thirty-second script, laying down take after take? Will your voice hold up, even when asked to scream enthusiastically over and over again?

All of the above assumes that you have passed the first hurdle: the microphone. Most people become very self-conscious when someone points a camera at them. All of a sudden they don’t know where to put their hands or how to hold their head. The same thing happens with a microphone.

Once you’re aware that every sound you make is being recorded, the pressure is on. And when I say every sound, I mean every sound. Even the sounds you’re not aware of. Every breath, every lip smack, every pop, every click, every snap, bone crackle, and stomach rumble.

The microphone is like a merciless magnifying glass exposing all your imperfections.

These are just some of the things you have to confront as a voice-over professional. You have to…

Sound natural in an unnatural situation, and act as if you’re not acting.

To be honest, most people can’t do it, and they don’t need to because they have other talents and ambitions. Not every piano student wants to have a career like Yuja Wang, but those who do, better prepare themselves!

Next week I’ll talk about another aspect of what makes doing voice-overs so difficult:

It’s a freakin’ business!

Click here for part two.

Paul Strikwerda ©nethervoice

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Equip Your Voice-Over Studio For Under A Thousand Bucks

by Paul Strikwerda in Articles, Gear, Studio 4 Comments

Rode NT1 microphone

Americans like a lot of things, but what is this nation’s favorite pastime? Is it baseball, football, NASCAR, or binge-watching Netflix? Not exactly. It’s…..

Shopping!

It’s one of those things I learned quickly when I entered this country as an immigrant. When America has something to celebrate, people flock to the stores.

When they wish to honor their veterans, they go shopping.

When they wish to remember those who died on the battlefield, they go shopping.

When they wish to celebrate their independence, they go shopping.

When they wish to observe Thanksgiving, Americans shop until they drop.

So, with Black Friday and the holidays around the corner, I want to talk to those of you who feel the uncontrollable urge to do some gear shopping. In fact, one of my new readers emailed me this week and said:

“I am seriously thinking about becoming a voice-over. I am starting from scratch, and if you were me, what equipment would you buy, knowing you have a limited budget?”

Here’s my response.

We don’t know one another, but I’ll assume that you have talent, training, time, and energy to pursue this career. If you’re just exploring options, I wouldn’t make a considerable investment. But if you’re really committed, I recommend you forget about the equipment for now, and focus on your recording space. A hundred-dollar microphone is going to sound better when used in a dedicated recording space, than a thousand-dollar microphone in an untreated, non-isolated space.

FLAWED FIXES

Now, there are plenty of manufacturers that are offering “easy solutions” to turn any room into a vocal booth. Remember this. You can buy all the eyeballs and acoustic shields you want, but they will never adequately isolate your microphone from annoying leaf blowers, barking pitbulls, and heavy traffic.

There are at least three proven ways to stop or reduce the transmission of sound:

• Adding mass: the heavier and thicker a wall, the better the isolation.

• Adding dampening material: absorptive material within a wall slows down the transfer of sound.

• Adding space: the further away from the sound you are, the weaker it will be.

Adding air space within a wall also helps decrease those ambient decibels.

So, take a good look at your designated recording space and at your finances, and spend at least sixty to seventy percent of your budget on your recording space. Without a quiet home studio, you won’t have the freedom to record whenever your client needs you to record, and you cannot deliver professional quality audio. Ergo: you won’t be able to compete.

THE GEAR YOU NEED

Here’s the good news: while soundproofing and acoustic treatment of a space is never cheap, getting decent gear to record with does not have to break the bank. I take it you already own a decent computer and a good monitor, so all you need is:

– a microphone, shock mount, and pop filter
– a microphone cable
– a boom arm
– an audio interface
– headphones
– monitors (speakers)
– recording/editing software

Before I give you my recommendations, please realize that the options are endless and the sky is the limit. When talking about gear, some people get on their slippery soap box telling you about must-haves and industry standards. Don’t let them intimidate or belittle you! You don’t need to spend a fortune to produce quality audio.

I’ve only picked equipment that:

– is mostly budget-friendly
– is good for voice-over applications
– has been tested by people I trust
– has had very good reviews

THE MICROPHONE

My choice of a starter microphone is the Rode NT1 Condenser. For well under three hundred dollars, Rode even includes a first-rate Rycote shock mount and a pop filter. This microphone works well for most voices, and during shootouts, it holds its own against models that cost three times as much.

I’m a big fan of the Rycote shock mounts because they work with lyres instead of elastic bands. Click here for my full review.

Rode NTG4 Shotgun Microphone

The Rode NT1 has a cardioid pickup pattern, but if you’d rather go with a tighter supercardioid pattern, I suggest you look into the Rode NTG4 shotgun microphone.  For a little over three hundred dollars, you get a mic with a 75 Hz high pass filter which is useful for reducing low-frequency rumble from HVAC systems indoors or street traffic.

For a shootout featuring the Rode NT1 and the NTG4, listen to the Pro Audio Suite podcast by clicking here.

CABLES & BOOM

Quite a few audiophiles have heated debates about cables. Some believe it doesn’t matter which cables you use because most people won’t hear the difference between a ten-dollar cable and one that sets you back several hundred dollars. I’ve worked in radio for twenty-five years of my life, and sound engineers have assured me that a quality cable does make a difference. A six-foot Mogami GOLD STUDIO-06 XLR Microphone Cable should do the trick.

Blue Compass Premium Boom Arm

As long as you’re not in the habit of pounding on your desk, I recommend getting the Blue Compass Premium Tube-Style Broadcast Boom Arm.  What I like about this arm is the minimalistic design with internal springs and hidden channel cable management. It’s compatible with all standard shock mounts, and costs about one hundred dollars.

AUDIO INTERFACE

So why would you need an audio interface? Well, an audio interface is the hardware that connects your microphone and other audio gear to your computer. A typical audio interface converts analog signals into digital audio information that your computer can process. If I were starting out as a voice-over, I’d choose the Audient iD4.

Audient iD4

I’ve reviewed its bigger brother the iD22 and it’s the interface I still use in my studio. The portable but sturdy iD4 has the same stellar and super clean preamp that will give you a low noise floor. It works with both Macs and PC’s, and for two hundred bucks it’s a no-brainer.

Update: my iD22 is out for a check-up, and I bought the iD4 to tie me over. The only thing I miss is having a high-pass filter, but otherwise I’m very impressed with this very portable preamp. It’s a keeper!

CANS

Next on the list are studio headphones. Not all heads are shaped the same, and what might be a good fit for my impressive noggin, may not work for you. Over the years I’ve tried Sony cans, Audio Technica, and Sennheiser. I finally found a pair I can wear for hours. It’s the Beyerdynamic DT 880 Premium Edition 250 Ohm Over-Ear-Stereo Headphones.

Beyerdynamic DT 880 Premium Edition 250 Ohm Over-Ear-Stereo Headphones

Beyerdynamic DT 880

Even though they look huge and bulky, they’re extremely light and comfortable, and come with a straight cord instead of a coiled cable. I hate coiled cables because they add weight and always seem to wrap around things. You will be able to find cheaper headphones than these semi-open Beyerdynamics, but not ones that hug your ears like teddy bears.

STUDIO SPEAKERS & SOFTWARE

Last on my hardware list is a set of studio monitors. At less than one hundred dollars per speaker, the Presonus Eris E5 ticks all the right boxes. Click here for my story on monitor selection. My Nethervoice studio monitors rest at ear height on speaker stands like these. You’ll also need two XLR Female to 1/4-Inch TRS Male Cables like these from Monoprice.

And what about recording software?

By far the cheapest audio editor costs… nothing. It works across all platforms, it’s got a fully featured spectrogram, and it even allows punch and roll. The name? Ocenaudio.

Well, there you have it. For less than a thousand bucks you’re all set!

Now, do your duty as a patriotic American, and go shopping!

Paul Strikwerda ©nethervoice

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