Audient

This week I decided to do something different.

Instead of telling you a story, or giving you some kind of Top Ten, I will answer three seemingly simple questions I get asked a lot.

I’ll start off with some career advice, then I’ll talk about gear, and I will finish with my most embarrassing moment in this business.

Why not save the best for last?

As a voice-over coach, I work with experienced people and absolute beginners. This is what many want to know:

How do I become a top-earning voice talent?

This is actually easy to answer:

By not becoming a full-time voice actor.

Just look at the evidence. I’m sure you’ve seen a few lists of the best paid voice-overs. Trey Parker and Matt Stone are usually on those lists. They are the creators of South Park, and they wrote The Book of Mormon musical. Matt and Trey are screenwriters, producers. directors…. and they do voices for the cartoons they created.

Seth MacFarlane, Harry Shearer, and Hank Azaria are also on that list. All three are multi-talented multimillionaires. Hank is a stage actor, director and comedian. Seth created Family Guy and co-created American Dad. He’s a writer, a producer, actor, and singer. Shearer hosts his own weekly radio show, and stars in many movies.

On July 10th, 2015, Minions hit American movie theaters. The voices of these cute yellow fellows don’t come from a professional voice actor, but from French animator Pierre-Louis Padang Coffi. In the Despicable Me movies, fellow director Chris Renaud voiced a few minions too.

So, if your goal is to make a ton of money doing voice-overs, the sure-fire road to success does not lead to the VO studio, but to a film set, a Broadway stage, or to a comedy club. There are exceptions, but the people for whom voice acting is just something they do on the side (among many other things), tend to be the highest earners.

My advice: Get famous doing something else first, and before you know it, the voice-over offers will start pouring in!

What Equipment do you recommend for the voice-over studio?

First off, even the best gear sounds crappy in a bad environment. I strongly urge you to spend most of your money on creating a semi-soundproof and acoustically treated recording space before you blow it all on a Neumann mic.

When it comes to selecting equipment, I find that a lot of people go for familiar brand names without looking any further, and they spend way too much money.

When in 2012 I introduced the voice-over community to one of my favorite microphones, many colleagues said: “Conneaut Audio Devices, what kind of brand name is that?” Yet, I still believe that their E100S model is one of the best values for money. Click here to find out why.

It is probably time for me to change the headline of this review, because the CAD E100S (retailing for about $350) has earned quite a reputation. Whenever someone asks for microphone advice, you’ll always find a happy CAD convert chiming in on social media, and for very good reasons.

Now, it takes a good preamp to make a microphone shine. Audient might not be the first brand you think of when it comes to voice-over gear. Yet, this British company is known throughout the recording industry for their pristine preamps. If you’re looking for a pre with top-of-the-line AD/DA converters, a monitor controller, and lots of connectivity, the iD22 ($599) is an excellent choice. I use it in my voice-over studio, and you can click here to read my review.

click to enlarge

A few months ago, the iD22 got a little brother: the iD14. It’s a compact, robust, portable plug and play solution. At $299, this stylish all-metal powerhouse is hard to beat in the studio and on the road.

What was the most embarrassing moment of your voice-over career?

Let me preframe my answer by saying that I firmly believe that people make decisions based on the information that is available at the deciding moment. This information is always insufficient, and it is colored by many factors such as our emotions. Looking back, some of the decisions you and I have made may seem silly or stupid now, but had we known better, we would have made better choices.

Here’s one decision I later came to regret.

Back in 2009 I was launching my voice-over career in the United States, and I signed up for voices.com. That turned out to be a pretty good move, because straight away I started booking a handful of lucrative jobs.

A few months later, Voices held a contest called “The Ultimate Success Story,” asking their members to write a few words about how well they did using the online voice casting service. The grand prize was a $500 gift certificate to pro audio retailer Sweetwater.

I think you can guess what happened next: my glowing testimonial turned out to be the top pick. Last time I checked, it is still used for promotional purposes.

Why was winning the grand prize so embarrassing?

Well, right after claiming my reward, my luck on Voices ran out, and after a few years I started to dislike the whole Pay-to-Play model. As I wrote in my book Making Money In Your PJs:

“In 2013 I had a five-star rating, 5445 listens on voices.com (more than any other Dutch talent), and I landed a total of… (are you ready?) TEN jobs, earning me a whopping $2,740.89. God only knows how many auditions I have had to submit before being selected.
This can only mean one of two things. Either, I stink at playing the Pay-to-Play game, or I’m a talentless, misguided soul who should be doing something useful with his life.”

That year I left voices.com, and I never looked back. I no longer believe that a site like Voices benefits my career or my community. As I wrote in my article Leaving Voices.com:

“Today, I’d rather work for agents who have an incentive to send me quality leads with decent rates. There are no upfront fees. When I get paid, they get paid. When they negotiate a better deal, they make more money too. That’s only fair. I only pay when I actually get to play.”

Every now and then I still run into people who have read my prize-winning endorsement. They also know of my overall disenchantment with online casting mills. And when they bring up my old testimonial, I get very uncomfortable.

It is the unfortunate price I pay for my Sweetwater shopping spree!

But don’t feel sorry for me.

I may not make as much as Trey, Matt, Hank or Harry, but I’m doing quite alright.

Paul Strikwerda ©nethervoice

PS Be Sweet. Please retweet.

photo credit: Happy Meal Minion Toys via photopin (license)

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Audient iD22 ad/DA interface and monitoring system

the Audient iD22 – click to enlarge

Every day, new audio gear is developed, manufactured and heavily hyped.

Most of what I see falls into two categories: MOTS and VOAT.

More Of The Same and Variations On A Theme.

Brochures of these new products never fail to praise technological breakthroughs and stunning design features. But let’s be honest. Most microphones still look like grey grille-topped pipes. Studio monitors are built like boring black bricks and painted plastic is overused in the pro audio world.

Rarely do I spot a glimmer of inspiration, innovation or craftsmanship. But when I first saw Audient’s iD22 desktop audio interface and monitoring system, I knew intelligent design was still alive and kicking!

Based in Hampshire, England, Audient was founded in 1997 by David Dearden and Gareth Davies. Major studios worldwide, such as Abbey Road Studios, Pete Townshend’s Eel Pie Studios and House of Blues, USA, use Audient’s mixing consoles, preamplifiers and monitor controllers.

With the iD22, Audient has condensed these three elements and paired them with digital converters offering up to 96kHz resolution and USB 2.0 connectivity. It comes in an all-metal compact package (about 7” by 9”) that looks as good as it sounds. It’s almost everything a voice-over professional can wish for, and a lot more.

PREAMPLIFIERS

A fine preamplifier can make a mediocre microphone sound like a million bucks. The iD22 has not one but two top-notch class-A preamps that are identical to the ones found in Audient’s consoles and standalone preamps. Each channel provides 60dB gain.

Does a voice-over really need two preamps? Not really, but many colleagues use a shotgun mic like Sennheiser’s MKH 416 for promos and commercials, and another, less muscular mic, for things like audio books and e-Learning.

As I was testing the iD22, I loved the fact that I could easily switch between mic 1 and 2 without losing any time plugging and unplugging. If you’re using the iD22 in a recording studio setting, the second pre can be used to plug in a talkback mic.

The preamps themselves are pretty much silent and stand out in transparent clarity and uncolored detail. They are designed to sound large and to produce a clean low-end and a nicely defined hi-end.

Trust me, these pre’s alone are worth the price tag. Listen to a comparison between my Grace Design m101 single mic preamplifier and the Audient. Without telling you which is which, can you pick a clear winner?*

The iD22’s top panel (see picture above) has metal preamp switches for phantom power, a -10dB pad, a polarity flip (phase invert) and a high-pass filter (set at 100 Hz with a 12 dB/octave slope).

If you own a mic pre you like very much (or need to keep for sound matching purposes), you can patch it into the insert return jack. This bypasses the Audient mic amp and gives you a pure signal path.

CONVERTERS

Let’s talk about the 24-bit/96kHz AD/DA converters. Why are they such a big deal?

Every time you record your voice on a computer, the analog signal has to be turned into digital information that can be stored, manipulated and sent to the client. The better the conversion, the better the quality of the recording.

When listening to digitally stored audio, the opposite conversion happens. A Digital to Analog Converter (DAC) turns the bits and bites back to analog so you can listen to it on your speakers or headphones.

Cheaper converters can sound metallic, unmusical and thin. The converters on the iD22 are flawless and produce a realistic, crystal clear sound in all frequencies. During a one-month test period, there were no glitches or computer crashes (something that was happening more and more with my old FireWire converter).

The headphone amplifier (fed by an independent DAC) has plenty of gain and produces a full, rich sound. Before getting the iD22, I was seriously thinking of buying an audiophile headphone amp in the $300 price range. After listening to the one on the iD22, I took that off my wish list. It’s that good!

MONITOR CONTROLLER & CONNECTIVITY

Another item that is often bought separately but that’s an integral part of the iD22, is a monitor controller. You can connect two sets of speakers via TRS jacks to the iD22. The big silver knob in the center of the console sets the monitor volume digitally. Beneath the knob are switches that dim (up to -30dB) and mute the signal.

Having tested the interface for weeks, it was a pleasure to have the monitor control as well as all the other functions at my fingertips. The layout of the front panel is intuitive and also includes three programmable function buttons which can be used to activate alternate speakers, the talkback function or switch to mono. You’ll also find four LED’s for the output VU-meters.

iD22 rear view – click to enlarge

The iD22’s rear panel has two fully balanced insert points allowing you to connect outboard gear like a compressor and an equalizer to the unit. The whole system can also be expanded via optical outputs and inputs supporting both ADAT and S/PDIF. You’ll also find two combi jack inputs for your microphones plus a discrete JFET DI input to plug in any electric instrument such as a guitar or a drum machine. When in use, it replaces the second mic input.

VIRTUAL MIXER

All these inputs are listed in the mixer app (see picture below) that can be accessed once the software has been installed.

That’s right! On top of the above features, you also get a mixer console on your desktop. Some of the inputs can be hidden to make the interface even easier to read without scrolling. The monitor section of the app controls the buttons on the interface with simple clicks. All the way to the right there’s a routing matrix allowing you to assign any source to any analog or digital outputs.

this virtual mixer can be expanded – click to enlarge

If all you’ll ever use is a quality USB mic and recording software, a mixer is overkill. Bear in mind that the iD22 wasn’t specifically designed for voice-over purposes, but rather to record music (Watch this video. The audio was recorded with an iD22!).

But think of it this way. Having a mixer will give you the option to add music or sound effects to your audio. A number of colleagues have gained new clients who are happy to pay good money for fully produced spots. You also need a mixer if you want to set up an ISDN chain or a “mix minus.”

What’s a mix minus? It’s a set up on your mixer console for when you’re using a phone patch or Skype. The person on the other line will hear everything that’s playing, including you, but the caller does not hear his or her own voice. That way there’s no echo or feedback howling into your recording. Using mix-minus, a caller can direct your voice-over session without being recorded.

CUSTOMER-CENTERED

The last thing I want to mention is something that doesn’t come in the iD22 box and that can’t be found on your computer screen. It’s Audient’s documentation and customer service. When a lot of functionality is squeezed into a relatively small system, it’s easy to get overwhelmed by all the options, especially if you have little or no audio engineering experience.

The accompanying PDF manual is well-written and detailed. On Audient’s website you’ll find a number of excellent video tutorials to help you set the system up and configure it to your needs.

Get this.

When I had specific questions, Audient’s managing director Steve Flower personally answered my emails within 24 hours, even on weekends. That’s not something he did because he knew I was writing a review. I’ve heard the same from other users who have contacted Audient. A responsive company clearly cares about its clients.

WEAKNESSES

click to enlarge

At this point you might be wondering whether you’re reading an advertorial for the iD22 or a serious review. Even though the pros greatly outweigh the cons, this interface isn’t perfect.

Strangely enough, the iD22 doesn’t come with an on/off switch. I’m all for conserving energy, and I don’t want my gear to be on all the time. The power cord that comes with plugs for every continent, is rather short (5 feet/1.5 meters). Since it’s sold as a desktop unit, you better be close to an outlet.

Even though the iD22 is compact, it’s not ideal for recording on the road. Yes, it’s sturdy, but because it’s not USB-powered and can’t run on batteries, it needs to be plugged into an outlet.

A competitive product like the RME Babyface is much more portable (it fits in your hand) and it’s bus powered. According to Audient, the iD22 requires a solid supply of energy to provide enough current for the preamps and converters to be at their best.

The Babyface is compatible with Mac OS 10.5 and above, Windows XP SP2, Vista and 7. The iD22 is compatible with Mac. I tested it with OS 10.9.0 (Mavericks) and it functioned flawlessly. Windows drivers became available at the end of March, 2014.

SUMMING IT ALL UP

the Audient iD22 audio interface and monitor controller in the Nethervoice voice-over studio

the iD22 in the Nethervoice studio – click to enlarge

With the iD22, Audient is moving out of the professional studio and into the self-recording market without compromising anything. The build quality of this interface and monitoring system is equal to the quality of the sound. It’s fabulous! The design is as pleasing to the eyes as it is functional.

If you’re a voice-over pro, you can simply plug in your microphone(s), your headphones and your monitors and connect the unit to the computer. Once you’ve uploaded the software and adjusted the settings in the mixer app, you’re good to go. From that moment on, no client will ever reject your auditions because of poor audio quality. I predict the opposite will happen. Customers will seek you out because of your sound.

Even if you do not use all the functionality that’s built into the iD22, this is still a lot of bang for your buck. Try buying two world-class preamps, pristine AD/DA converters, an audiophile headphone amp, a monitor controller and a mixer for six hundred dollars. That’s a tall order. My current single microphone preamplifier alone costs almost seven hundred dollars, and I prefer the pre’s on the iD22.

With this compact, sturdy interface, there’s no need to stack up and connect different boxes from different brands, hoping they will work together. All the elements of the iD22 are designed to make you sound your best and built to help you focus on your craft, instead of having to worry about technology.

To me that may be the best benefit the iD22 has to offer!

It’s my top pick for best voice-over gear of 2013, and it’s staying in my studio.

PS Many thanks to colleague Scott McDonald in Finland who was the first VO to choose an iD22 (read his blog here), and to Audient for the evaluation model.

PPS Be sweet. Please retweet.

*Number one is the Grace Design m101 and number two is the Audient pre.

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