voiceover jobs

The Turning Point

by Paul Strikwerda in Articles, Career, Freelancing, Pay-to-Play, Personal 37 Comments

Potentially, this could be my shortest blog post ever.

It’s the story of how I got from doing okay, to doing quite alright, professionally speaking.

Almost every week I get emails from readers, asking me to reveal the big secret to my so-called success.

Why “so-called success”?

Well, everything is perception, and perception is everything. We all define success in different ways.

Before I tell you about this secret, you should probably know a bit more about me.

As a freelancer, I work in a highly competitive and increasingly crowded field: I’m a voice-over. I talk for a living. The other day I recorded an audio tour of a gorgeous area in the North of France. Today I’m pretending to be a medical doctor, telling physicians about the side effects of a new cancer drug. It’s a fun job with many pros and cons.

As a player in the new gig economy I have a lot of freedom, no benefits, and very little protection. Weeks of underemployment are usually followed by a crazy busy period where I’m scrambling to finish every project I was hired to do on schedule. It’s feast or famine.

A voice actor’s income can vary tremendously. Some twenty-second commercials bring in thousands of dollars, particularly if you’re an A-list celebrity, which I’m not. An hour of e-Learning or audio book narration may generate a few hundred bucks (before expenses and taxes). Most clients come and go. Very few stick around.

Although my work is not physically demanding, sitting still in a small, dark studio behind a microphone for hours and hours, isn’t exactly healthy. It’s also easy to feel socially isolated because my colleagues are all sitting in small, dark studios in different parts of the world. And I’ll be honest: at times the stress of being out of a job as soon as a project ends, can get to you. Work fluctuates, but bills keep coming.

Even though I think I’m experienced and highly qualified, most of my days are dominated by the search for new clients, and by auditions. Every audition is a crapshoot. Like most of my colleagues, I try to read between the lines of vague specs and scripts, attempting to second-guess what the invisible client is hoping to hear. And most days I’m wrong, and someone else ends up getting the gig.

Now, in spite of this sad story, I love what I do for a living, and I don’t think there’s anything else I’d rather do, career-wise. I’m not a good candidate for a 9 to 5 job. I can’t stand bosses who have risen to the level of their incompetence. I’ve had too many of them. I wouldn’t want to waste hours a day being stuck in rush hour traffic, just to make some corporation happy. I rejoice in the fact that I don’t have to go to endless staff meetings or mandated office parties. Been there. Done that.

My accountant is also pleased because every year I make more money than the year before. There’s still no Lamborghini parked in my driveway, but I can live with that. And every time I book a new job, I realize that there are probably hundreds of hopefuls who are trying to figure out why the client picked that silly Dutch American with the European accent over them.

I know… It baffles me too!

Taking all of that into account, how did I get from doing okay to doing quite alright?

Do I use a special microphone that turns my vocal folds into the Voice of G-d?

Are eager talent agents fighting to add me to their roster?

Am I friends with the movers and shakers of the voice-over industry?

I have to disappoint you. It has very little to do with all of the above.

Sure, I use first-rate recording equipment. I have a number of great agents and a nice network of connections. But the thing that has made a real difference in my career is not something you can buy, and it has nothing to do with other people. So, what is it?

It is a strong belief in the Law of Cause and Effect. The mechanism of action and reaction. Specifically, my preference to rather be at the cause-side of the equation, than at the effect. It boils down to this:

I see myself as the prime instigator of change in my life. Change through choice.

I choose to be proactive (at cause) instead of reactive (at the effect). It’s the difference between sitting in the driver’s seat, and being a passenger. I like to hold the wheel and set the course.

People who share this belief are go-getters. They take the initiative. They take responsibility.

People who prefer to be passengers are usually more passive. They tend to be finger pointers and complainers, who often see themselves as victims. They’ll sue McDonald’s for making them fat, or for serving coffee that’s too hot.

Here’s a question you can ask to determine where someone stands:

“Do you like to let things happen, or make them happen?”

Of course I know we’re not omnipotent, and that certain things are beyond our grasp and control. My attitude only applies to the things I feel I can actually influence, and the person I can influence the easiest is… me.

I control what I put in my body, I control the size of my portions, and I decide how much I exercise. I don’t blame the fast food industry for my expanding waistline. To bring it back to my profession: I don’t blame online casting sites when my voice-over career isn’t where I want it to be. Instead I ask myself what I can do to increase my skill level, to promote my services, and to attract more clients.

Being “at cause” means being accountable for taking or not taking the necessary steps to achieve a specific goal.

That’s why as a voice-over coach I never guarantee results. I tell my students:

“As your mentor I don’t have magical powers that will result in you booking jobs. I will give you tools, but it is up to you to use those tools effectively and appropriately. You are responsible for your own results.”

On a superficial level my proactive philosophy may seem a no-brainer, but it’s not. It is a lot easier to blame and complain, than to take fate into your own hands.

Being “at cause” means sticking your neck out. Taking risks. Doing the hard work. Making tough decisions. Going against the grain.

It’s not an easy way out. Quite often, it’s an uneasy way in.

The moment I decided to take charge of my career and be “at cause,” was a turning point in my life. The effects of that decision have brought me to where I am today. From being a spectator, to being an instigator. From doing okay, to doing quite alright.

And you know what?

You can apply this principle in any area, whether personal or professional.

Now, if you’re still with me, you have noticed that this wasn’t the shortest blog post ever, and I apologize.

I guess I could have condensed my message into three words:

Just

Cause.

Paul Strikwerda ©nethervoice

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PS Last week, this blog reached 39K subscribers. I am beyond thrilled! If you enjoy my musings, the best compliment you could pay me is by pointing others to these pages. Thank you!

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Don’t Ever Do This To A Client

by Paul Strikwerda in Articles, Career, Personal 10 Comments

Sometimes I think I’m in the wrong business.

Has that ever happened to you?

Especially during a dry spell, I start looking around, and I see people with a different skill set and a different level of education making tons of money.

All the time.

How fair is that?

Take Tom, for instance. Tom runs a small construction company. A few years ago, Tom and his team did a great job renovating part of our house. His business was still young, and he went above and beyond to make our home more modern. Tom was everything an average contractor isn’t. He was polite, communicative, affordable, he showed up on time, and he delivered on his promises.

After weeks and weeks of hard work in the scorching July sun, the job was done. Before Tom gave us the keys to our brand new front door, his crew did something surprising. They carefully cleaned up the mess they had made during the renovation. Even our front and back yards received a make-over. How about that!

Needless to say, we sang Tom’s praises to anyone in need of a contractor, and it worked. For the next few months I saw Tom’s truck everywhere, and his business was booming.

He deserved every bit of success, and I was happy for him and his family. If only I could emulate his accomplishments… But, I was in the wrong business. Tom built walls, replaced windows, and renovated kitchens. It was tangible, visible work. All I did was talk for a living.

Fast forward a couple of years.

Recently we were ready for the second phase of home improvement, and in our mind only one guy had proven himself worthy of the job. So, I called Tom again, and asked him to come over to take a look at what needed to be done.

I didn’t hear back from him for weeks. He did not respond to my messages, and I was worried that he might have left our Borough. However, his truck was parked next to his house, and he was still in business. When he finally answered his phone there was no explanation or apology. He almost sounded like I was inconveniencing him. I didn’t like that.

It took a few more weeks before Tom finally came over, and luckily he brought his old, cheery self. He assessed the work that we wanted done, and promised to give us an estimate within a matter of days. You can probably guess what happened next -or rather- what didn’t happen.

I lost count of how many times I called his business to remind him that we needed that estimate. I tried to sound upbeat and hopeful as I “talked” to Tom after the beep, but some of my messages might have revealed my increased frustration. Weeks and weeks passed, and Tom never returned any of my calls. It was as if I didn’t exist.

I wondered what would happen if I would run my business like that. It would probably be “game over” in no time. You know what it’s like when an agent sends you a voice-over job that is making the rounds everywhere. You know what you need to do when you’ve spotted the perfect opportunity on a voice casting site. You’ve got to record that audition straight away, or else your voice will be lost in a whirlpool of other talent.

That’s one thing I imagine Tom doesn’t have to worry about. There are only a handful of reputable contractors in my area. Apparently Tom’s so busy, he doesn’t need more work. He can afford to ignore me.

And that’s where Tom and I differ.

At times I am pretty swamped, and job offers keep coming in. When it rains, it usually pours. But no matter how busy I am, I always get back to every client in a matter of hours. Some of them want me to start as soon as possible, and that’s not always an option. In that case I refer them to a reputable colleague. But quite often things are not as urgent as they seem, and I can fit the client in at a later point during the week.

To me this is not an earth-shattering approach, but I might be wrong. Just today, two clients thanked me for quickly getting back to them, as if it was something unusual. Isn’t that weird? I tend to think that the way I conduct business is the way everyone does it. I put in long hours. Others put in long hours. I have high standards. Others have high standards. But here’s what I have noticed.

Some colleagues just don’t seem to care as much, or they stopped caring, for whatever reason. And that’s the thing clients hate the most. They don’t want to be treated as a routine client with a routine job. They don’t want to be ignored or taken for granted.

Clients are just like real people. People want to be acknowledged. Respected. Appreciated. They want to be treated as if they’re the only client in the world at that moment in time. And if you can give them that feeling, you do more than just a job. You are in the business of building long-lasting relationships.

So Tom… if you are reading this blog, I don’t know what happened to you since you started your company, but I don’t like it one bit. No matter how good you are at what you do, I will no longer recommend you. I will not hire you. I will find someone else to do the job.

Perhaps I will finally hear from you after you have read this, and you’ll give me some kind of lame excuse like: “I’ve been too busy, but it’s just business. Nothing personal.”

Well, you’re wrong about that.

It is always personal.

As a contractor, you come into people’s homes and invade their privacy. You tear up their walls, and you demolish their bathrooms. You fix what’s broken, and you make people feel safe under their own roof again.

I’m a contractor too. A so-called independent contractor. My voice gets in between people’s ears. Sometimes I tell them what to do or what to buy. Other times I read them a good book. It’s safe to say that we have a rather intimate relationship.

I will never take that relationship for granted, not just because it is the lifeblood of my business. I honor that relationship because it is the right thing to do. It’s how I was raised.

Let me end by saying this:

I vow to never let my success prevent me from treating my clients with professionalism, respect, and gratitude.

Even if all I do is talk for a living, I do my very best to walk my talk.

I’ve been doing this for over three decades.

Clients keep on coming, and I thoroughly enjoy what I am doing.

So… perhaps I’m in the right business after all!

Paul Strikwerda ©nethervoice

PS Be sweet. Please retweet.

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The Power Of Pricing

by Paul Strikwerda in Articles, Career, Freelancing, Money Matters 23 Comments

SNOW EVERYWHERE… and Max was in the thick of it.

His client was expecting him within the hour, and he was all dressed up but couldn’t go anywhere.

This was the account he had been grooming for months, and today was D-Day: Deal or No Deal. Snow or no snow. He had to get out of that airport.

“This is the worst snow storm we’ve seen in decades,” said the dispatcher. “No cab driver is going to go anywhere today. I’m afraid you’re on your own.” Max headed out anyway. Perhaps he could hitch a ride with one of the other passengers that was being picked up by brave friends or family members.

As the snow was coming down, visibility was at a minimum. All flights were canceled until further notice. Just as Max was about to head back inside, a black SUV came out of nowhere, and stopped at the pick-up spot. The driver rolled the window down:

“Need a ride?”

“How did you know?” said Max, as he hopped in. “I have to get to my presentation. Are you here to pick somebody up?”

“No one in particular,” said the driver. “But I’d be happy to take you.”

“Well, that’s awfully nice of you,” said Max. “Thank G-d for Good Samaritans.”

“Dream on,” said the driver. “It’s going to be one hundred dollars. Cash only.”

“You must be joking,” replied Max. “They said a cab would cost me no more than ten.”

“Well, why don’t you get a cab then?” asked the driver. “I’ll go and rescue some other grey suit in a hurry.”

“I’ll offer you 50,” tried Max.”

“Listen,” said the driver. “You look like a smart businessman. You and I, we don’t run charities. We’re both entrepreneurs. We see an opportunity. We jump on it. We take risks. Today I am risking my life and my car just so you can get to your meeting. That must be worth something, don’t you think?

“How about 60?”

“You don’t get it, do you?” said the driver. “My economics teacher taught me: ‘When something is scarce, it becomes more valuable.’ You have a major problem. I am offering you a solution. No one else will. If you want to stay, you’ve got to pay.”

“70?”

“Think of it this way,” sighed the driver. “This meeting you want me to take you to, must be important, right? Otherwise, why bother? Is there a lot of money at stake?”

“You got that right,” answered Max impatiently. “I’ve got one shot to seal a deal.”

“Well,” said the driver, “It’s none of my business, but what’s 100 bucks compared to the money you’ll bring in after that contract is signed?”

“Alright,” said Max as he took out the cash. “I get it. Now, drive!”

While the SUV was battling the elements, Max looked at his chauffeur and said: “I gotta give it to you, man. You know what you’re worth, and you’re not afraid to ask for it.“

Some ten years ago, when Max started his freelance business, he had had such a hard time putting a price on the service he was providing. To help him focus, his startup coach had asked him a couple of simple questions:

Do you consider yourself to be a pro?
Do you want to run a for-profit business?
Do you want that business to grow?
What are the costs of running that business?
What’s your break-even point?
How much do you want to make?

In the past, Max had always treated his services as a hobby. That’s exactly what it was. There was no plan. No purpose. Just a passion. He spent hours and hours helping people and never worried about what to charge. That is, until he lost his day job, his benefits, and his security. Perhaps this was an opportunity to turn his hobby into a real business. That’s when things got serious and complicated.

“Here’s the good news,” smiled his coach. “You’ve got clients, don’t you? I mean, you’ve been helping friends all along. If you want to turn your hobby into a genuine profession, why not start close to home. You obviously offer something people want. You already have a market… Go for it!”

“Here’s the problem,” said Max. “I never really charged my friends anything. Most of them gave me pizza and a six-pack. I can already hear them say:

Why would we ever pay you if we can get you for free?”

“Good point,” admitted the coach, and he went on: “My brother is a computer geek and he’s crazy about technology. But if he would do every single friend ‘a favor,’ he’d be fixing broken laptops all day and night and not make any money. Free pizza does not pay the mortgage. Besides, I don’t think he’d make the guys happy who repair computers for a living.

Now, I’m not saying that it’s not okay to help out a friend in need, but as soon as people found out that my brother knew how to fix a computer, everybody wanted to be ‘friends’ with him. He had to draw a clear line between real friends and those who were well below the rank of Facebook buddies. That’s what you have to do too, Max. No more giveaways. From now on, you run a business; not a charity.

One of your jobs as an entrepreneur is to manage your client’s expectations. Let me give you an example. If you take on a project you know you can easily do in two days, tell your client you can get it done in three. Guess who’s going to look good when you hand it in 48 hours later?

That way you not only create the expectation that you can beat a deadline. You’re also showing your client that she’s a top priority, and that you really know your stuff. Meanwhile, you’ve allowed yourself an extra day should anything unexpected come up. Does that make sense?

Pricing is one of the most important tools for managing your client’s expectations, as well as your bottom line. Your price point sends a clear signal to your market:

This is what I am worth.

Like it or not, there is a clear link between perceived quality and price. Otherwise, every wine connoisseur would drink Beaujolais out of a box, and Pottery Barn would be out of business.

Remember this: Your fee structure will help you attract the kind of customers you want to be working with, and the type of jobs you are shooting for. At the same time it will weed out the folks that cannot or will not afford you; the ones that are most likely to give you a hard time anyway.

Here’s the deal, though: Your fee must be backed up by experience and expertise on one hand, and by a realistic sense of your value in the market place on the other.

Simply put: Be an expert and do your homework. Don’t just pull a rate out of a hat. That’s lazy and crazy. Find out what the competition is charging. Then ask yourself: “Do I want to charge more, less, or the same?”

“I can’t imagine it’s that simple,” said Max.

“It’s not,” answered his coach. “Smart pricing decisions require at least three elements:

Facts about your own cost of doing business
The client’s evaluation processes
Competitive activity

I know you really care about your work, Max. To you, it’s much more than a way to pay the bills. You’re an artist and somehow, some artists (and clients) believe that there’s a clash between creativity and cash. Doing what you love should be enough of a reward.

I don’t think Andy Warhol or Keith Haring would agree with that. Being creative and being commercial can go hand in hand, and since you’re in business to make money, let me give you a simple formula:

Profit = sales volume x price – cost

Have you ever heard of Hermann Simon? He’s a German economics professor and one of the leading experts on pricing. Together with Robert Dolan, he wrote a book called Power pricing: how managing price transforms the bottom line. He calls volume, price, and cost “profit drivers.”

Simon says something very interesting:

“The customer’s willingness to pay is not determined by the costs of a product but by its performance and resulting value to this customer.”

In other words: when people get a haircut, they conveniently forget that they’re also paying for the rent the salon’s forking over every single month, or for the training the staff receives so they can make every teenage boy look like Justin Bieber.

Clients don’t care about your costs.

You should.

That’s why you have to figure out the answer to this question: How low can you afford to go? What is your Price Floor?

A Price Floor is a point below which a product or service should not be sold. In the long term, the price must obviously cover the full costs of a product. Otherwise the seller cannot make a profit and will not survive. Volume never makes up for selling below cost.

Every year, tens of thousands of self-employed people file for bankruptcy because they made one big mistake: they followed a dream and forgot to run the numbers. They are what I like to call ‘under-estimators’. Literally.

Knowingly or unknowingly, they started selling below cost in an effort to drive out the competition or even out of ignorance. Some started giving their work away for free, hoping to get exposure and attract business. Last time I checked, my local baker was handing out free samples but never entire cakes. And between you and me: he doesn’t strike me as a marketing genius.”

“Speaking of prices… a friend of mine just bought a brand name watch at a price that was too good to be true,” said Max. “It turned out to be fake.”

“Were you surprised?” asked the coach.

“Not at all,” said Max. “You get what you pay for.”

“That’s right. In part, price is about perception. That’s probably why your friend wanted to buy that Rolex rip-off in the first place.

Professor Simon puts it this way:

“Price is the economic sacrifice a customer makes to acquire a product or a service. The customer always compares this sacrifice with his perception of the product’s value. (…)

“In essence, a customer buys a product or a service only, if its perceived value -measured in money terms- is greater than the price. If selecting from several alternatives, the customer prefers the one offering the highest net value, i.e. the greatest differential of perceived value over price.”

Go to any tattoo parlor and see for yourself how much pain people are willing to suffer in exchange for the pleasure derived from a name, permanently painted in the perforations of their delicate flesh. Years later, they spend a fortune burning out their ex-hubbie’s initials with a laser beam… turning the man in question into an ex-boyfriend, once removed… But I digress. We were talking about perceived value, weren’t we?”

“You’ve mentioned volume, price, and cost,” said Max. “How exactly does the market factor into this? Isn’t a certain price ultimately the result of the interaction between supply and demand? That’s not something I have any influence over, is it?”

“Great point,” smiled his coach. “First off…

* * * * *

THE BLACK SUV slowly made its way through the winter weather.

“Care for some hot cocoa?” asked the driver as he pointed at a thermos.

“Yes please!”said Max.

“And help yourself to a muffin too,” said the driver. “This might take a while.”

“Well, you certainly know how to treat your customers,” remarked Max.

The driver smiled. “Always exceed your client’s expectations. That’s my philosophy.”

“Will you pick me up when I am done?” asked Max.

“Of course,” said the driver.

“I love return business!”

Click here for part 2.

Paul Strikwerda ©nethervoice

PS Be sweet. Please retweet!

photo credit: It’s been DUMPING snow at Heavenly… via photopin (license)

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The Message Very Few Want To Hear

by Paul Strikwerda in Articles, Career, Freelancing, Pay-to-Play 30 Comments

What if…

What if you advertise yourself as a pro, but you’re still learning on the job;

What if you wonder why you’re not booking, but you’re too cheap to hire a coach;

What if you’re too lazy to look things up, and count on your community to bail you out;

What if you think you can break into the business on a shoestring budget;

What if you’re convinced you can crush the competition by undercutting rates;

What if you feel that no one has your back, but you refuse to join WoVo;

What if “What’s in it for me?” is your motto, and you don’t care about your colleagues;

What if you expect to make money, but you don’t know how to run a business;

What if your Pay-to-Play acts unethically, yet you don’t raise your voice;

What if your client pays dirt, but you bend over backwards anyway;

What if you are totally exhausted, but you never take a break;

What if you love to complain, but you never contribute;

What if you don’t believe in yourself, yet you hope others will…

Well, I’m really sorry, but I cannot help you. You have to help yourself, and up your game if you want to become a pro.

Pros know what to do. That’s what they’re getting paid for;

Pros never stop learning. Even the best work with a coach;

Pros are proactive, and do their own homework;

Pros invest in quality, and are willing to pay for it;

Pros know what they’re worth, and charge accordingly;

Pros stick together, and belong to the World-Voices Organization;

Pros look at the bigger picture, and care about community;

Pros are business savvy, and price for profit;

Pros speak up when they’re treated with little respect;

Pros work with clients who recognize their value;

Pros take care of themselves, knowing they can’t give what they don’t have;

Pros aren’t whiners; they are winners;

Pros are poised, and self-assured.

Pros realize that talent entitles them to nothing. It challenges them to do everything.

And above all, Pros know that success is the result of many small, intelligent steps, taken in the right direction.

Success can’t be rushed. It can’t be bought. It can’t be forced or faked.

It has to be learned.

It has to be earned.

Every. Single. Day.

Paul Strikwerda ©nethervoice

PS Be Sweet. Please retweet!

photo credit: Disappointed via photopin (license)

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The Ciccarelli Circus

by Paul Strikwerda in Articles, International, Internet, Journalism & Media, Pay-to-Play 19 Comments

So, here’s the deal.

We all know that the CEO of Voices.com David Ciccarelli is on a charm offensive. He tried to do damage control by talking to fellow-Canadian Graeme Spicer of the Edge Studio. I don’t think that worked out so well.

The promised recording of the contentious interview was never released because (supposedly) the video version did not survive due to “technical problems.” Then Edge Studio and Mr. Spicer announced:

“We had every intention of releasing the recording of the event as originally stated. Unfortunately we are not in a position to post it at this time. I hope you understand our position, and that you will continue to support Edge Studio as we strive to advocate on behalf of voice actors.”

Some spoke of a falling out between “Edge” and “Voices.” Others suggested that possible legal action prevented Edge Studio from releasing the interview. Meanwhile, a SoundCloud copy of the interview has surfaced, and it is making the rounds on various VO Facebook groups.

Ciccarelli also did a webinar slash infomercial with Bill DeWees, in which DeWees solidified his reputation as Mr. Nice Guy. Some described the webinar as a “snooze fest”. Soon, the CEO of “Voices” will be on the Voice Over Cafe with Terry Daniel and company. I wonder: When will Ciccarelli be hosting Saturday Night Live?

But seriously, here’s the real question:

My blog post Voices.com: Unethical and Greedy? was published on September 3rd. Two months later Ciccarelli finally decides to tell us his side of the story. David, what were you waiting for? A Voice Arts™ Award for best Pay-to-Play?

VOICE TALENT HAS HAD ENOUGH

My guess is that he had hoped the turmoil would simply subside like it has always done. But he was wrong. This time, the voice-over community reacted like a ferocious pit bull. It just wouldn’t let go.

More and more people came forward with Voices dot com horror stories, and asked questions about the Ciccarelli way of doing business. Even voice-seeking clients started complaining, and experienced voice talent began to leave the site in droves.

Newsflash: Those with unpaid Voices-profiles are now asking to be removed from the site. Ouch! Something’s clearly wrong when people don’t even want your free service anymore. One of those talents is Mike Cooper. He told Voices dot com:

“I see jobs for good money being intercepted by staff, with large percentages being creamed off the top – often without the client’s knowledge – and siphoned into the pockets of a company which I believe has become overly greedy. There is little or no transparency, and I no longer feel I want to be a part of that model.”

Connie Terwilliger was one of the original contributors to the Voiceover Experts podcasts on “Voices” back in 2007. This is what she asked Voices dot com to do:

“Please remove my two Voiceover Experts Podcasts from your library. I do not wish that my name be associated with Voices.com until such time that you recognize that your current business practices are simply not serving the professional voiceover community, nor helping the production community understand the value of the voiceover talent.

Frankly, you are acting as an “agent” and a casting director. Then you should act like one. Go ahead and charge a commission (the escrow fee) and even charge to coordinate large jobs (as long as you don’t undercut the rate to the talent in order to do so).

However, since you are functioning as an agent, you should NOT be charging the talent a fee to be on the site.”

Connie’s podcasts have yet to be removed.

MONEY TALKS

Ciccarelli finally broke his silence, but don’t think for one minute that his recent interviews and articles were meant for you. The CEO of “Voices” needed to please two types of people: bankers and politicians.

Voices.com borrowed money, and received grants from the Canadian government to grow the business into a multinational. Lenders had to be reassured that everything was A-OK in London, Ontario. Politicians needed to know that their grant money was in the hands of a capable company, especially after the political landscape changed dramatically in October.

Susan Truppe, the conservative Canadian MP for London North Centre who handed “Voices” $900,000 in 2014, was badly beaten by a liberal candidate in the last election. Her successor, political scientist Peter Fragiskatos, might not be so generous. He actually wants small businesses to use crowdfunding to raise money and grow. Unfortunately, the crowd that is willing to fund “Voices” through membership fees seems to be shrinking day by day.

LOST LOVE

In anticipation of Ciccarelli’s appearances, colleagues have asked what I make of his campaign. To tell you the truth: it leaves me cold. My feelings for “Voices” are the same as my feelings for an ex-girlfriend. We had a good time for a while, but it’s over. We split up for a reason, and it’s pointless to try and change the other person when the relationship is dead. It’s hard enough when you’re together.

Relationships that work have this in common: they are based on trust, and they meet the needs of both partners. Right now, it’s your turn to decide the following:

Do I (still) trust Voices dot com, and
Could a business relationship be mutually beneficial?

I cannot answer those questions for you. What I can do, is give you information and opinion. In the past five years I have often blogged about Voices dot com, and I have written about them in my book. I think I’ve given “Voices” enough of my time, and part of me believes I could have spent that time in a more productive way. However, I must admit that it is thoroughly gratifying to see that more and more people are getting sick and tired of being milked by a greedy company that made double and triple dipping the new norm in online casting.

AMPLE AMBITION

A while ago, the website Success Harbor asked David Ciccarelli: “Where do you see “Voices” in the next 5 years, what is your ultimate goal?” This is part of his reply:

“It comes down to this: we really do want to dominate the industry. Meaning, be that kind of dominant player for good but the one that everyone thinks voice-overs is synonymous with, like oh yeah, I go to voices.com for that. So that means speaking to every potential customer that’s out there, having every single voice talent that practices the art and craft of voice acting, they should be on the platform as well. It’s having that omnipresence is really what we’re aiming for.”

Right now, Ciccarelli is finding out that not everyone in the industry wants to help him achieve world domination.

In a time of increased global competition, the strength of a service is determined by the quality of what’s being offered. Voices dot com has to remember that the company is only as strong and valuable as the talent it has on tap. Without acrobats, contortionists, lion tamers, and clowns, a circus is just a tent.

Ciccarelli will need to do a lot of juggling to convince people to pay in order to play under his roof.

He’s certainly not going to charm his way back into my business.

Paul Strikwerda ©nethervoice

PS Be sweet. Please retweet!

PPS Thanks to the inimitable Terry Daniel for the title suggestion.

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Please don’t let me be misunderstood

by Paul Strikwerda in Articles, Career, Personal 7 Comments

A few days ago, something happened to me that had never happened before.

At the end of Uncle Roy’s 10th annual VO-BBQ, a young colleague walked up to me and said:

“I wanted to thank you.

You are the reason why I am a voice-over today.”

“How so?” I asked, pleasantly surprised.

He said: “When I watched your video The Troublesome Truth about a Voice-Over Career, I just knew I had to become a voice actor. Since then I have worked very hard to launch my career, and I couldn’t be happier doing what I love to do. So, thank you!”

“I’m so glad to hear that,” I said, “but really… all the credit goes to you. You made this happen. Not me. I just put a video on YouTube.”

When I thought about this encounter the next day, it made me smile. So many people have seen the video, and quite a few commentators accused me of trying to kill their dreams by listing all the reasons why a voice-over career might not be for them. How dare I?

Now, here’s a guy who had the opposite response. After watching my video, he became more determined than ever to make it as a professional voice talent! It just goes to show that the same information can elicit an entirely different reaction, depending on the person who’s processing it.

This confirms one of my favorite sayings:

The world we see is a mirror of who we are.

If you are a glass-is-half-empty kind of person, you will always find evidence to support that idea. If you believe that the glass is always half full, you’ll find example after example to underpin that view. Our perception is mostly projection.

I also had to smile because I do love it when open-minded, talented people take advice to heart, and run with it.

You see, it’s so easy to look at a video, listen to a podcast or quickly scan a blog post, and immediately move on to something else. That’s today’s society. We go from one stimulus to the next. There’s no percolation time, allowing info to sink in. That’s a shame, because processing more information faster doesn’t make us any wiser. I believe it makes us more shallow and stressed.

When we listen to someone making a point, we hardly ask ourselves the basic questions:

1. What is the speaker really saying? How much of it do I understand, and what is it that I don’t yet get?
2. What does this information mean to me? How is it relevant?
3. What should I do with it?

Why do we skip these questions?

For one, because many of us have lost the ability to be in the moment and truly listen. We’re so busy trying to come up with a response, that we don’t even hear what’s being said. Or, we assume we already know what the other person is going to say, and we respond to that. The better we know the person we’re talking to, the more frequently this happens.

It’s a relationship killer, and I’m not only talking about intimate relationships.

Whether you’re a voice actor or you do some other kind of freelance work, your level of success is deeply linked to the level in which you understand and respond to your client’s needs. That’s why I find it very challenging to work with clients who give little or no instructions.

It’s impossible to live up to unknown expectations. This is true in our professional, as well as in our personal lives. And because we make assumptions instead of asking questions, we get in trouble.

The other day I was convinced I knew what a client wanted me to do. My job was to dub a Dutch actor in English, and the director had sent me a video clip of the guy I was supposed to emulate. So, I sent the director a recording of me mimicking the Dutchman to the best of my abilities.

The next day I got a request to redo the dub. “I only sent you the video so you could get a sense of the tempo,” the director said. “I don’t want you to imitate the man. I want you to sound like yourself.” So, once again I had been mind reading someone else’s intentions, and had missed the mark.

Because of experiences like these, I can’t blame those who leave strange and unusual comments on my Troublesome Truth video, or on this blog for that matter. I have to accept that once I release words and images into cyberspace, they will take on a life of their own, and people will interpret them any way they want.

Sometimes I am pleasantly surprised. Like the time this young colleague thanked me for my video.

And I realize that what he did with my message says a lot about him, and very little about me.

Enough said.

Paul Strikwerda ©nethervoice

photo credit: reflection via photopin (license)

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The Ugly Truth

by Paul Strikwerda in Articles, Career, Freelancing, Pay-to-Play 14 Comments

Before you begin, please note that the following article was written in September 2015, long before Voices dot com bought VoiceBank. I think my story proves that past behavior is a good indicator of future behavior.

Beginning bloggers often ask me how to write a story that gets a lot of attention and traction.

They realize they have to cut through a lot of clutter to reach an audience suffering from information overload, and they don’t know how.

In a way, blogging is a bit like a voice-over career. With thousands of hopefuls jumping like Shrek’s donkey shouting “Pick me, pick me!,” how do you make sure your voice is heard?

As far as blogging goes, there are a few tried-and-tested ways to grab people’s attention:

1. Have a strong headline;
2. Use numbered lists (like I’m doing right now);
3. Tap into problems your readers are experiencing, and offer practical solutions;
4. Be provocative as well as entertaining.

Stories that prove to be particularly popular are the ones claiming to reveal success secrets of those who have made it. Content aggregators can’t seem to get enough of articles like:

“6 Behaviors of the Most Successful People”
“4 Remarkable Insights to Inspire Social Media Success”
“8 Habits of Exceptionally Successful CEOs”
“11 Secrets of Irresistible People”

I don’t even have to read these stories to tell you what “secrets” they reveal:

• Be yourself, and believe in yourself

• Work hard and play hard

• Be proactive and stay focused

• Keep on learning

• Stay in shape, mentally and physically

• Be persistent and flexible

• Do what you love, and love what you do

• Don’t get comfortable, stay hungry

• Always exceed expectations

That’s all good, but there are a few things that are frequently overlooked. Here’s one aspect all successful people and organizations have in common:

They are open to feedback, and willing to change course when they’re moving in the wrong direction.

A GREAT TEAM

A management team is useless if it only consists of cheerleaders. Cheerleaders love everything you do, and they will only tell you what you want to hear. We can all use some positive reinforcement once in a while, but a great company builds on its strengths, and it works on its weaknesses.

It takes clever and fearless critics to point out those weaknesses. They have the guts to tell you what you don’t want to hear. For that, critics may get a bad rep, because they are often seen as unsupportive contrarians who only want to disrupt and destroy.

Some companies have developed a culture where any form of criticism is being suppressed, because it is seen as being disloyal. It turns out that those companies not only close themselves off from inside critique. They don’t want to hear it from the outside either. And once a business stops listening to those who use their products or services, it is pretty much doomed.

GOING UNDERCOVER

You’ve probably heard of the show Undercover Boss. It features CEOs of struggling companies. Most of these men and women seem to have one thing in common: they have lost touch with reality. They know something’s wrong with their business, but they can’t put a finger on it because the people they surround themselves with are just as clueless, or they are too afraid to speak up.

So, the boss goes undercover and works a few jobs on different levels to find out what’s going on, and to hear what people are really thinking. What they usually discover is that the employees they work with on the show, are very much aware of what’s wrong. Some of them even have good ideas about how to fix it.

The program always ends with the CEO revealing him or herself, and implementing some or all of the recommendations and suggestions he/she picked up in the field. But there’s more.

The people who spoke up (not knowing they were talking to their boss) are publicly praised and rewarded, instead of being punished for criticizing the company.

The moral of the story? Whether you’re a public organization, a publicly traded company, or you run your own business, feedback is necessary for your survival. Otherwise you’re operating in a vacuum. Even if the criticism is harsh, and feels like a personal attack, you are being given a gift. How you handle that gift is up to you.

FLYING SOLO

Now, if you’re a solopreneur like me, you can’t go undercover in your own business. You need some other system to get feedback. That’s where a coach or mentor comes in.

Being a coach myself, I often have to be the bearer of bad news. It’s no fun telling people what they don’t want to hear. Hopes are high and egos are fragile. Susceptible people love to believe that they are special, and that they have what it takes to be the next Mel Blanc or Tom Kenny.

When that’s clearly not the case, it’s easier for a student to blame the messenger, and find another coach who will take their money and tell them what they want to hear. It’s just as easy to sign up for a site that will validate their status as a “professional” voice artist, in spite of their lack of talent. But “easy” won’t get them anywhere, because easy is an illusion.

Here’s the ugly truth:

If recording voice-overs was easy, everybody would be doing it, and they all would make tons of money. Instead, it’s the companies and individuals that want you to believe that it’s easy, that are making the money.

But I digress. The topic was feedback.

VOICES on “VOICES”

Over the past few weeks, this blog sparked a wave of criticism directed toward voices.com (VDC), one of the many online casting services. Colleagues like Iona Frances, who would normally bite her tongue on this topic, felt compelled to respond, and she shared her experience, as did many others.

The big question is: What will voices.com do with this feedback? I’m pretty sure the management has read the articles as well as the comments, and they can’t be too pleased. Countless colleagues have called Canada to cancel their membership, and have asked for a refund. Some have even contacted a lawyer.

If I were the CEO of “Voices,” I would listen, and listen carefully. This is an opportunity to learn and grow as a company. If the critique is valid, changes must be made. If the feedback is based on false assumptions, the company needs to set the record straight. What it cannot do, is to remain silent.

Ignoring a problem does not make it go away.

The worst thing “Voices” could do, is to give those who give them feedback, a hard time. But based on what I have heard, that’s exactly what’s been happening. It’s easier for an elephant to fly in the sky using his ears, than for VDC users to cancel their membership. Even those who thought they had been removed from the VDC database years ago, found out that they’re still in the system!

Instead of trying to regain the trust of members who each paid $399 or more for services they feel they’re not receiving, VDC is giving callers an earful. That’s not how you treat the talent your site supposedly supports. Moreover, it only confirms the negative impression people had in the first place.

After a deluge of devastating one-star reviews in August 2017, the moderator of the VDC Facebook page removed the review option altogether, deleting all the comments. Why does the image of an ostrich sticking its head in the sand suddenly pop up?

PERSONAL CONSEQUENCES

As for me, I have always retained a free membership that allowed me to monitor developments and changes at “Voices” from the inside. Rather than have other people tell me about sliding rates and managed projects, I could see for myself what was going on.

One day in September 2015 when I tried to log on in, I made an interesting discovery: my account had been removed.

Without any warning or explanation.

Apparently, that’s how this company deals with those who dare to criticize it. You have been warned!

I have only one thing to say:

“Voices.com, thanks for the feedback.

Keep on doing what you’re doing, but know that we’re on to you.

WE HAVE HAD IT!”

Paul Strikwerda ©nethervoice

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Letting Go and Moving On

by Paul Strikwerda in Articles, Career, Pay-to-Play 23 Comments

The basement of the church office was bright and open. The aroma of fresh coffee was wafting in the air as Agnes -a woman in her late sixties- brought in a plate of homemade snickerdoodles. In one of the adjacent rooms, a radio was playing Songs of Praise.

“Oh Lord, deliver us from evil,” seemed to be the hymn of the day. It couldn’t have been more appropriate.

“Ah Agnes, it’s so good to see you,” said Father Andrew, who’d just come back from his early morning jog. “You never come empty-handed, and you know how we all love your baking!”

“Well, let’s hope we have some people to enjoy these cookies,” Agnes said. “Do you think anyone will show up?”

“You’ve got to believe, Agnes. You’ve got to believe. That’s what this place is all about,” said Father Andrew. “This will be the very first meeting of its kind, so you never know, but I have high hopes. Over the past few weeks I have heard from so many people, and they seem ready to take the plunge.”

Andrew, or Andy as he liked to be called, began to arrange some chairs in a circle. He had no idea how many he would need, so he stopped at twelve. How biblical!

Ten minutes before the meeting was supposed to start, the first participant showed up. It was a middle-aged, nervous-looking guy wearing a Yankees sweatshirt, a baseball cap, and dark sunglasses.

“Well, someone’s got to be the first,” he said, as he walked in. “This coffee smells so good. May I?”

“Help yourself,” said Agnes.

“I love my morning coffee,” said the man. “And you know what they say: The best part of wakin’ up … is Folgers in your cup.”

And as he spoke, both Father Andrew and Sister Agnes looked at each other.

“I’m the pastor here,” said Andrew, extending his hand. “I’m glad you could come. Your voice sounds familiar. Have we met?”

“Oh, I get that all the time,” said the man. “I’m John, by the way. We’ve never met, but I’m pretty sure you have heard me before. Let’s see… Have you seen that commercial for the new female Viagra? It came out last week.”

“Not really,” answered Andrew.

“I have,” said Agnes with unusual enthusiasm. “I’ve seen it a few times. Is that where I know your voice from?”

“You, bet. That’s me,” said John. “One day it’s all about having fun in the bedroom. The next I’m selling a cream that can cure athlete’s foot. Welcome to my world!”

A young woman entered the room. “John!” she cried. “I didn’t know you’d be here. I thought you weren’t doing that thing anymore. Aren’t your agents keeping you busy?”

As the two were catching up, Father Andrew whispered in Agnes’ ear:

“Is it just me, or does that young lady sound like she just walked out of a cartoon?”

“You’re right,” said Agnes. “She does sound like a character from a show I watch with my granddaughter. It’s about tiny, obnoxious superheroes. I’m telling you: this is going to be one interesting morning.”

The next person to come in was an unassuming, short fellow with a babyface. He did his very best not to be noticed, but Agnes spotted him immediately.

“May I offer you some coffee, young man?” she asked.

He looked at her for a moment, and said with a booming voice:

“In a land before time…

one woman embarked on a journey

that would change her life…

forever.

From the people who brought you “Heavenly Creatures”

comes a story of love, longing… and caffeine.

Rated PG 13.

Coming to a theater near you.”

“I take that as a yes,” said Agnes.

Within minutes, more people arrived, and for some reason, the atmosphere seemed grim.

“Please grab a seat,” summoned Father Andrew. “I know you’re all eager to get started.”

He looked around the circle, making eye contact with everyone in the room.

“Welcome to our first meeting. So glad you could make it. I wanted to start with a reading from Exodus, but I chose a short prayer instead.”

All of a sudden it became very quiet.

“Oh Lord, grant us the serenity to accept the things we cannot change,
The courage to change the things we can,
And the wisdom to know the difference.
Amen”

“Amen,” answered a few.

“Now,” said Father Andrew, “you’re all here today because you feel powerless, and a part of your life has become unmanageable.”

A few participants nodded.

“Many of you believe that you can’t live without that which has had such a grip on your life for so long. Yet, you feel that the time has come to let go of what no longer serves you.”

“Hear, hear” mumbled one of the participants.

“I know all of you have paid the price for years and years, and have wasted many hours, desperately seeking, and desperately hoping for something that rarely came. Am I right?”

“Oh yes,” said the girl with the cartoon voice. “I was such an idiot.”

Father Andrew stood up and said:

“Don’t feel bad. You are not alone. By being here, all of you have shown that you’re ready to become a member of a new group. A liberated group. And here’s the good news, people: You don’t need a credit card to join. I’m not going to ask you to set up an online profile either.

The only requirement for membership is that you have to have a desire to stop using what you’ve been using. Is that clear?”

Everybody seemed to be in agreement.

“I noticed that some of you know each other, and others don’t. Before we start sharing our experiences, let’s introduce ourselves, knowing that you cannot change what you don’t acknowledge. So, as you state your name, please tell the group why you are here.”

Father Andy looked at John, and said:

“Since you came in first, perhaps you’d like to start.”

John took off his sunglasses, revealing deep, dark eyes that hadn’t had much sleep. He sighed a deep sigh, filled with sorrow and regret, and said:

“Hello, my name is John, and I pay to play.”

And the group answered in unison:

“Hi John.”

That morning, Voice Actors Anonymous was born.

PS Next time I’ll blog about how voices.com has added insult to injury by the way it has responded to the criticism of the past few weeks. Click here to read that story.

photo credit: No Flash via photopin (license)

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Voices.com: Unethical and Greedy?

by Paul Strikwerda in Journalism & Media, Money Matters, Pay-to-Play 138 Comments

On October 15, 2014, Susan Truppe, the Canadian Member of Parliament for London North Centre, visited the offices of Voices.com for a second time. She did not come empty-handed.

That day she announced that “Voices” would be receiving $900,000 from the government “to go global by expanding its project management division and translating its products into additional languages.” (source)

She had some nice things to say to the owners of Voices:

“Taking a business idea and turning it into something that does well in commercial markets is something we need to see happen more and more in Canada. The founders of Voices.com have done this extremely well and I congratulate you, David and Stephanie Ciccarelli. (…) You have grown your business into a marketplace valued by radio and television stations, advertising agencies and Fortune 500 companies.”

Notice which category was missing?

Voice actors!

EXPANSION

$900,000 may seem a lot of money, but it’s not nearly enough if you have big plans.

In April 2015 it became clear that Voices had secured $2 million from BDC Capital, and according to Voices CEO David Ciccarelli, his company has raised $5 million so far, all of it debt financing. Talking to the Financial Post, Ciccarelli added that he estimates his company to make $15 million in gross revenue over the next 12 months, and that Voices will exceed $100 million in annual revenue within three years.

In June, Voices announced that it would open up shop in New York City. According to the website TechVibes, 85% of Voices.com’s customers are located in the US, and a majority of the company’s 125,000 voice talent are located there.

Did you know that voices.com had a database of 125.000 members?

Again according to TechVibes, the Canadian company is experiencing 400% year-over-year growth, and it expects its workforce to reach up to 200 employees by the end of 2016.

SUCCESS STORY

From a business perspective, Voices is a success story Canada can be proud of. By all accounts, the two owners are intelligent, hard-working people, who want their company to be the leading voice casting service on the planet.

There’s nothing wrong with being ambitious, but what an increasing number of members are concerned about, is how those ambitions are being realized. They know that without voice talent, the company would have nothing to offer. One might as well remove the word “voices” from Voices.com.

However, the very people who are at the center of the company’s growth, feel they’re being treated like second and third-rate citizens. The massive response to last week’s blog post, attests to that. The story has been viewed more than ten thousand eight hundred times, and if you haven’t seen it, stop what you’re doing, and read Voices.com Is Slapping Regular Members In The Face.

In the days after this article was published, we learned a lot more about the business practices of Voices.com, thanks to many colleagues who decided they’ve had enough. Here are some themes that emerged from hundreds of comments:

1. Voices.com is driving VO-rates down.

While the price of membership goes up and up, voice-over rates are going down and down. That should come as no surprise. Voices tells clients on their “About-page” that by using their services they can expect a “50% savings on voice talent and audio production and administrative costs.”

Big corporations and institutions that used to pay talent a decent rate, can now book a voice at a bargain. Good for them. Bad for us. Once clients are used to lower prices, why would they ever want to pay a penny more?

2. Voices.com may take more money than you make.

Let’s assume a client pays Voices $650 for their services. That doesn’t mean the talent will see or get $650 for a voice-over narration. Colleagues tell me that Voices will often show the job as paying much less, from which a 10% escrow fee will be deducted as part of their SurePay™ system that every member is forced to use.

This is not some random example. This actually happened to voice-over Andrew Randall. The client was already a contact of his, and told him how much they had paid Voices to get the job done. Andrew writes:

“The rate Voices.com originally posted on this job was $440. Deducting their 10% escrow fee, that would have left me $396. That means Voices.com was intending to keep $254 of the client’s voice-over talent budget of $650, or a staggering 39%.”

This particular job was handled by Voices’ Professional Services team. This division will cast the job on the client’s behalf, and more and more projects are handled this way. It seems fair that a client pays a bit extra for this service, but close to 40%? That’s a huge cut of which the voice talent will never see a dime.

A ticked off Andrew responds:

“Union agents are only legally allowed to take 10% of a talent’s fee, and even non-union agents never take more than 20%, and usually 10 to 15%. I wonder how much money I have lost over the years from previous jobs for which I was unaware that Voices.com was taking such a huge cut of my fee. I may seek legal advice to see if I have a case to request those exorbitant fees back.”

But there’s more.

One disgruntled Platinum member told me she booked a job through Voices for $400, not knowing who the client was because Voices didn’t list it. And since Voices explicitly forbids talent to contact clients directly, she couldn’t ask.

Once she got the script, she found out that it was for a MAJOR global brand. The video she ended up narrating has over 3 million hits and counting. She said she has a feeling that Voices charged the client a much higher fee, and pocketed the difference.

A fellow-voice-over agreed, and said:

“They do take $ and hide what the client is actually paying. Another talent mentioned earlier today that they had a friend who booked a job at $1500 (outside of the pay-to-plays) and Voices posted that same job as paying $250. I’ve heard several different accounts of this happening from different sources now.”

This practice doesn’t only insult talent. It also angers those who use Voices to hire talent. A producer just commented:

“I had a recent job where my offer was $250/voice, and the talent told me that they were told by Voices that the job was only $120. This pisses me off because it makes me look like a cheap bastard and some good talent probably passed on auditioning since they saw the job as too low budget for them but in reality, it wasn’t.”

3. Voices controls how much you can “play,” based on what you pay.

As a regular Premium member, you will never see all the jobs that are in the Voices.com system. That’s how it is set up.

As I reported last week, a select group of 100 Platinum and Platinum Unlimited members who pay $2500 or $5000 respectively, are invited to more public job postings, and will get more private invitations than any of the other 124,900 members. Not because they’re more talented or more experienced, but because they paid Voices to give them preferential treatment. They’ll also receive VIP customer service.

One voice talent responded:

“What about everyone else who cannot afford $2500 for a membership, let alone $5000? They are basically making those talents audition into the void and completely waste their time. It’s not about TALENT anymore with this system- it favors those who will put in the money. As someone who grew up very poor, this makes me incredibly sad- and truly outraged.”

Someone else added:

“If I could afford the $2500, I wouldn’t need Voices.com”

Of course Voices.com cannot guarantee any member at any level that they’ll ever get selected for any posted project. They may control the flow of auditions, but they can’t tell the client whom to hire.

Since my story broke, I have heard from a number of Platinum members, all of whom have been in the business for many, many years. One of them was voice talent and coach Deb Munro. She commented:

“I received more private auditions and made my initial investment back, but not much more than that either. I am floored that they are offering another tier [The Platinum Unlimited membership, PS]. This will be the demise of the site in my opinion, once more exposed.”

Here’s another point most commentators seem to agree on:

4. Auditioning on Voices.com is pretty much a waste of time and money.

Just listen to what three experienced voice-overs had to say:

“I auditioned like crazy, got one gig. 95% of my auditions were never even listened to. I finally would only audition if it was a 90% or better match, and less than 25 people had already auditioned, still nothing. I don’t know what the secret code is, but I couldn’t crack it, and I get plenty of other work.”

“The count of my auditions at Voices.com is in the high hundreds, and I’ve landed a total of two jobs – both from the same employer. I’ve received quite a few “likes” on my work, but a large number of my auditions go unheard and many more projects get closed without any further action. Spend more for better treatment and more visibility? Can Voices.com guarantee I’ll earn my investment back? On both counts, I think not.”

“Wow! I swore off P2P years ago. I thought it was not for me. This new Platinum Unlimited membership level brings it to a whole new level of wasted effort! I know there are some talents who have landed spectacular clients and/ or ongoing gigs. But that seems to be a rarity.”

Can it get any worse? Well, here’s another conclusion many colleagues seem to share:

5. The business practices of Voices.com are unethical. The company exploits naïve beginners, and doesn’t care about voice talent.

Here’s a small selection of comments on that topic:

“Monetize all the things” seems to be the new business model. Even inventing things to monetize. Yeah, one year was enough.”

“I would come back with open arms if they stopped the bidding wars, stopped undercutting their talent, and started representing their talent honorably. They have essentially taken over the job of a talent agent, and are NOT treating their talent according to the principles true talent agencies do. In the process, they are putting real talent agencies at risk – the real workers who fight for the talent. It has to stop.”

“I hate the way they run the company now. They used to pretend to care about members. Now they don’t even pretend to care. They just show utter contempt. David and Stephanie can run their company how they like. I will no longer support it or recommend it to other actors.”

“The arrogance and abusiveness of this company is astounding.”

Voice talent Todd Schick does’t mince words on his website:

“Some people are devoid of ethics and morals; they simply can’t see the benefit – monetarily or otherwise – to treat others in a fair, ethical manner.
Indeed, I’ve heard personally from former employees at Voices.com who have been threatened….now in fear of coming forward. Those that work there are rumoured to have been told to toe the line or be fired. Further still, talent who make noise about this issue are blacklisted (…).”

WHAT WILL HAPPEN NEXT?

You have read the critique. The question is: will it make a difference? Many colleagues are cynical:

“Paul rightly calls them on their tactics, but Voices.com knows VO-land is disorganized and that there will always be newbies willing to under-bid on a job to get a foothold in this job field. For every one subscriber who quits the P2P in disgust, three more step up with dollars in hand.”

“They’re making money hand over fist. That’s all they care about. They’ll ignore this until it dies down, and then continue to think of new ways to fill their coffers.”

I have blogged about Voices.com before, and whenever I do, it always seems to hit a raw nerve. People share these stories on social media, and comment like crazy. But this time, one thing was definitely different, and I’ll tell you what it is.

Normally, I would always get a few commentators who would come to Voices.com’s defense. They’d tell me how much they love the site, how much money they had made, and that business was booming thanks to this Canadian company. Some said I should stop being so mean to Stephanie and David.

This time around…. nothing.

What I heard instead was this:

“I’m done.”

“I called customer service, and cancelled my membership. I should have done it a long time ago.”

Time after time after time.

And you know what else? In the midst of all this bad publicity, the company isn’t even attempting to do any form of damage control. They’re not denying anything that has been said or written.

At their headquarters in London, Ontario, it has been quiet.

Disturbingly quiet.

Voices.com seems to have lost its voice.

Oh well…

PS Be sweet. Please retweet!

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The Most Embarrassing Moment of my Voice-Over Career

by Paul Strikwerda in Articles, Career, Gear, Pay-to-Play, Personal, Studio 8 Comments

This week I decided to do something different.

Instead of telling you a story, or giving you some kind of Top Ten, I will answer three seemingly simple questions I get asked a lot.

I’ll start off with some career advice, then I’ll talk about gear, and I will finish with my most embarrassing moment in this business.

Why not save the best for last?

As a voice-over coach, I work with experienced people and absolute beginners. This is what many want to know:

How do I become a top-earning voice talent?

This is actually easy to answer:

By not becoming a full-time voice actor.

Just look at the evidence. I’m sure you’ve seen a few lists of the best paid voice-overs. Trey Parker and Matt Stone are usually on those lists. They are the creators of South Park, and they wrote The Book of Mormon musical. Matt and Trey are screenwriters, producers. directors…. and they do voices for the cartoons they created.

Seth MacFarlane, Harry Shearer, and Hank Azaria are also on that list. All three are multi-talented multimillionaires. Hank is a stage actor, director and comedian. Seth created Family Guy and co-created American Dad. He’s a writer, a producer, actor, and singer. Shearer hosts his own weekly radio show, and stars in many movies.

On July 10th, 2015, Minions hit American movie theaters. The voices of these cute yellow fellows don’t come from a professional voice actor, but from French animator Pierre-Louis Padang Coffi. In the Despicable Me movies, fellow director Chris Renaud voiced a few minions too.

So, if your goal is to make a ton of money doing voice-overs, the sure-fire road to success does not lead to the VO studio, but to a film set, a Broadway stage, or to a comedy club. There are exceptions, but the people for whom voice acting is just something they do on the side (among many other things), tend to be the highest earners.

My advice: Get famous doing something else first, and before you know it, the voice-over offers will start pouring in!

What Equipment do you recommend for the voice-over studio?

First off, even the best gear sounds crappy in a bad environment. I strongly urge you to spend most of your money on creating a semi-soundproof and acoustically treated recording space before you blow it all on a Neumann mic.

When it comes to selecting equipment, I find that a lot of people go for familiar brand names without looking any further, and they spend way too much money.

When in 2012 I introduced the voice-over community to one of my favorite microphones, many colleagues said: “Conneaut Audio Devices, what kind of brand name is that?” Yet, I still believe that their E100S model is one of the best values for money. Click here to find out why.

It is probably time for me to change the headline of this review, because the CAD E100S (retailing for about $350) has earned quite a reputation. Whenever someone asks for microphone advice, you’ll always find a happy CAD convert chiming in on social media, and for very good reasons.

Now, it takes a good preamp to make a microphone shine. Audient might not be the first brand you think of when it comes to voice-over gear. Yet, this British company is known throughout the recording industry for their pristine preamps. If you’re looking for a pre with top-of-the-line AD/DA converters, a monitor controller, and lots of connectivity, the iD22 ($599) is an excellent choice. I use it in my voice-over studio, and you can click here to read my review.

click to enlarge

A few months ago, the iD22 got a little brother: the iD14. It’s a compact, robust, portable plug and play solution. At $299, this stylish all-metal powerhouse is hard to beat in the studio and on the road.

What was the most embarrassing moment of your voice-over career?

Let me preframe my answer by saying that I firmly believe that people make decisions based on the information that is available at the deciding moment. This information is always insufficient, and it is colored by many factors such as our emotions. Looking back, some of the decisions you and I have made may seem silly or stupid now, but had we known better, we would have made better choices.

Here’s one decision I later came to regret.

Back in 2009 I was launching my voice-over career in the United States, and I signed up for voices.com. That turned out to be a pretty good move, because straight away I started booking a handful of lucrative jobs.

A few months later, Voices held a contest called “The Ultimate Success Story,” asking their members to write a few words about how well they did using the online voice casting service. The grand prize was a $500 gift certificate to pro audio retailer Sweetwater.

I think you can guess what happened next: my glowing testimonial turned out to be the top pick. Last time I checked, it is still used for promotional purposes.

Why was winning the grand prize so embarrassing?

Well, right after claiming my reward, my luck on Voices ran out, and after a few years I started to dislike the whole Pay-to-Play model. As I wrote in my book Making Money In Your PJs:

“In 2013 I had a five-star rating, 5445 listens on voices.com (more than any other Dutch talent), and I landed a total of… (are you ready?) TEN jobs, earning me a whopping $2,740.89. God only knows how many auditions I have had to submit before being selected.

This can only mean one of two things. Either, I stink at playing the Pay-to-Play game, or I’m a talentless, misguided soul who should be doing something useful with his life.”

That year I left voices.com, and I never looked back. I no longer believe that a site like Voices benefits my career or my community. As I wrote in my article Leaving Voices.com:

“Today, I’d rather work for agents who have an incentive to send me quality leads with decent rates. There are no upfront fees. When I get paid, they get paid. When they negotiate a better deal, they make more money too. That’s only fair. I only pay when I actually get to play.”

Every now and then I still run into people who have read my prize-winning endorsement. They also know of my overall disenchantment with online casting mills. And when they bring up my old testimonial, I get very uncomfortable.

It is the unfortunate price I pay for my Sweetwater shopping spree!

But don’t feel sorry for me.

I may not make as much as Trey, Matt, Hank or Harry, but I’m doing quite alright.

PS Be Sweet. Please retweet.

photo credit: Happy Meal Minion Toys via photopin (license)

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