Sorry for the clickbait headline, but I couldn’t resist. My clogs sometimes take me places I have no business going.
Before I get into anything else, imagine this…
You just came back from a spectacular four-course dinner at an amazing restaurant.
The atmosphere was incredible. The waitstaff treated you like family. The cuisine was exquisite. You even took pictures to show the rest of the world what they’d missed.
Days after your experience you can still taste the food, and you can’t stop telling family, friends, and colleagues about it.
And guess what?
No matter how enthusiastic you are, and how great the meal looks in all the pics, people just don’t get it! They never will, because they didn’t share the experience. It’s frustrating, but you can’t blame them because that’s how things are.
Words are just words, and photos of food are two-dimensional. They have no taste, texture, or smell. In spite of many technological advancements, we still can’t bottle the positive energy that’s palpable in a room, and sell it on eBay. No drug will ever replicate or replace a hug. And that’s the way it should be.
Here’s the truth. Some, if not all of life’s best moments are literally beyond words. And this is what makes them so inexplicably precious, personal, and powerful.
So, I’m not even going to try and explain to you what it’s like to have been at the world’s largest gathering of voice-over professionals, a.k.a. VO Atlanta. It’s just as futile as telling you about that amazing dinner. But I will tell you this:
This year, VO Atlanta was not merely a Conference. It became a Movement!
For a movement to gain momentum, people have to be moved, and be willing to move. There was plenty of both from the early hours of the morning until… the early hours of the morning (those who took part in the Team Challenge often didn’t go to bed until 2:00 AM).
A movement has to have a common cause. Well, no matter where the attendees were from, all of them came to help strengthen and raise the professional bar for voice actors and voice acting. In my mind, this involves a number of things:
– an open mind, and a joyful commitment to lifelong learning – a celebration of diversity, equality, and kindness – a readiness to set higher standards and rates for our profession – a continuous and selfless contribution to our community
Take any panel, any presentation, or any X-session… these four elements were markedly present in every room, and they made this conference a transformational experience for so many.
Now, you know me, don’t you?
I’m often critical and sometimes cynical of certain developments and players in our industry. I can smell a scam from miles away, and when I feel an emperor is wearing very few clothes, I will tell you.
I also know that one cannot orchestrate authenticity. It is impossible to fake friendship and sincerity. No matter how well any conference is organized (and believe me, VO Atlanta ran like a well-oiled machine), it ultimately depends on the people who attend, to pour their hearts and souls into it.
And that’s exactly what they did from the get-go. Together they made this conference a safe place to share, be vulnerable, try new things, feel empowered, as well as a space to learn, grow, laugh, cry, sing, act, admire, and dance.
In many ways, this is extraordinary. Why? Because the so-called real world doesn’t seem to work that way. To many, that world is a dark and fearful place, filled with people who are out to get us, instead of support us. It’s a dog-eat-dog, survival of the fittest society, where a ME-ME-ME mentality often prevails over a WE-frame of mind.
Being at VO Atlanta gave me hope that there is a different reality, and a different future for the voice-over work we love so much. By all accounts the segments of the market we contribute to are growing: eLearning, audio books, explainer videos, cartoons, documentaries, gaming, virtual reality, and so on.
Somewhere, someone is looking for your voice, and it is part of your job to make sure that this someone finds you, or you find him (or her). If you don’t know how, perhaps you should go to a voice-over conference and find out. In the afterglow of VO Atlanta, colleagues have already reported that using what they’ve learned only a few days ago, has paid off big time.
There was something else I noticed.
Faced with bold moves from self-absorbed, predatory companies that seek to devalue our talent and our training, a new awareness is growing that we have a choice to whom we lend our voice. Yes, we want to work, but not at any rate, and not for companies that demand more and more for less and less as they triple dip into a client’s budget, while denying us our fair share.
I felt a strong resolve in Atlanta to fight the commoditization of our work, and a deep desire to come together and show what we are worth. At this moment we have ethical agents, brilliant software developers, and SEO-specialists on our side, who are coming up with new, intelligent platforms to showcase and sell our services.
Online voice matchmakers such as Voice123 and Bodalgo are listening to us, and are coming up with smart, exciting features that benefit clients and voice talent alike. The World Voices Organization is growing every day, providing invaluable support and leadership to its members and our community at large.
Paul Strikwerda presents
Colleagues with years of experience share what they have learned with humor, wit, and wisdom. People whose voices you’ve grown up with suddenly sit next to you in the bar, and strike up a conversation. And guess what? They’re just as interested in you, as you are interested in them.
At first, VO Atlanta can be a bit overwhelming, but boy does it feel good when we eat, drink, and dance together, and colleagues from all over the world become fast friends. And speaking of friends, you may remember that I do my best to keep my personal and professional Facebook contacts separate (click here to find out why). That’s why I have a Nethervoice Page and a personal Profile.
However, if you’ve been to VO Atlanta this year, and you feel that we’ve connected in a meaningful way, I now warmly welcome you to my virtual living room, because I consider you my friend!
I hope we will meet sooner, but if not, I can’t wait to see you again in 2019!
PPS If you are a current, or prior, attendee of VO Atlanta, you’re eligible to register as part of a super-early bird registration which saves you $150 on the conference registration for 2019. This offer expires March 18th. Click here to register.
The voice-over market is a buyer’s market. Voice-talents are exposed; voice-seekers are protected. As voice-over pros, we want to work. We need to work. Sometimes we’re so happy to be picked out of a pile of 100+ auditions; it’s tempting to say “YES” when we finally get a break. But would we have done so, had we known the facts?
The World Wide Web has put me in touch with the wonderful, the wacky and the weird. Anyone can pretend to be anything on the Net. That nice guy you met online might very well be the next “Craigslist Killer”. Or he could be Prince Charming! How can you be sure?
THE VOICE-OVER AS P.I.
I have a question for you: do you think you should have to play Sherlock Holmes if you audition for a job on a site like voices.com? Aren’t you paying the staff to do their homework to make sure you’re not connected to some creep?
If you’re a member of voice123, you might have seen the following disclaimer:
Legal note: Although Voice123 tries to establish the legitimacy of all voice seekers, you are responsible for conducting your own investigation into any and all claims made by prospective voice seekers, agents and/or clients. You assume all liability for use of any information you find through Voice123, LLC, or any of its publications.
Good luck, especially if the voice seeker is purposely hiding his or her identity! As we have seen in the case of the founder of Newspapers for the Blind, the voice123 team responded after members had complained about the way they had been treated. Make no mistake about it: at the end of the day, “You are responsible for conducting your own investigation.”
Here’s the good news: the Internet is not only a place for con-men and convicts. With so much information in the public domain, we might as well use it as a tool in our fight against the frauds, the fakes and the phonies. My story of Newspapers for the Blind is the perfect example. Before I get into that, I have an admission to make.
A GOOD CAUSE
When I was young, idealistic and hopelessly naive, I honestly believed that people involved in philanthropy must be good people. It never occurred to me to do a background check on a charity. What can I say? Even Steven Spielberg thought that Bernie Madoff was a nice guy…
After my story about Will May, some of you wondered: Is his organization a real charity?
On its website, Newspapers for the Blind (NFBT) says it’s a 501C-3 Corporation. This is a type of incorporation that is used to set up a charitable corporation, founded with the intention of providing a service to the community, rather than making a profit.
Incorporating a company makes it a legal entity, responsible for its actions in the community. This is important, because it removes a great deal of the responsibility from the person who is starting the company.
One source puts it this way: “If you start a 501(c)3 company, you want the legal liability for possible damages to be the responsibility of the 501(c)3 corporation so that your personal possessions are safe from creditors.”
So, how do you separate the chaff from the wheat? The IRS web site has a search engine that makes finding a registered charity a piece of cake. The Better Business Bureaus* have a similar function on their website. In both databases, Newspapers for the Blind does not come up as a registered charity, and I have asked the IRS and the BBB to look into this. I also checked the Maryland Charities Database (the state where NFTB is based). Again: nothing came up.
But there’s a catch: Elisabeth Leamy, the ABC News Consumer Correspondent warns:
“ (…) even if the IRS really has granted non-profit 501C-3 status to a group, that’s no indication of quality. The IRS doesn’t have the time or staff to really scrutinize those who apply for charity status. I once investigated a company that earned 501C-3 status. The IRS overlooked the fact that the founder was a convicted felon who kept most of the group’s money for himself and didn’t even register with the state as required by law.”
In her article “How to Identify a Fake Charity”, Jamie K. Wilson recommends we carefully examine a charity’s website and look for the following signs:
A board of directors numbering at least six people, with their credentials or regular job titles and place of employment listed
A permanent street address in the United States or your own country
A 501(c)3 statement
An outline of this charity’s goals
Downloadable financial statements that detail where money has been expended in the past
Accurate statistics with verifiable and legitimate sources
Good writing, spelling, and grammar
“Any charitable website lacking two or more of these traits is suspect. That does not mean the charity is fake. On the contrary, it might be very new and very legitimate, but without a track record. However, fake charities generally lack at least two of the above items.”
Steven Lowell of voice123 had this to say about Will May, the founder and editor of NFTB:
“Truth is… if he is rough to deal with, and pays, that is one thing. You get your money and never work with the person again. But to pose as a charitable organization, then not pay, and pull the routine that the people who delivered work must be the problem, when he in fact hired them… It is not a better business practice, and to some extent, illegal. I am not up to date on laws governing posing as false charity, but he did promise payment, and never came through.”
WHO IS WILL MAY?
Again, using what is in the public domain, what can we learn about the founder and editor of Newspapers for the Blind? Let’s first see what Will May told us about himself on his 2010 LinkedIn profile:
Interests: I like to sail boats and fly aeroplanes
Groups and Associations: Chief Medical Examiner of the Lesbian Fighter Pilots Association
In 2013, his interests are still the same, but his Groups and Associations comment was no longer there. His LinkedIn Summary consists of the following quote:
“I like to make money, so I can be ‘A river to my people.’ ~Auda”
May still lists himself as the owner of Nevis LLC. A Nevis Limited Liability Company is based in the Caribbean tax-haven of Nevis. For $1495 USD, you too could become the proud owner of a Nevis LLC. It has a few benefits:
Nevis does not impose corporate tax, income tax, withholding tax, stamp tax, asset tax, exchange controls or other fees or taxes on assets or income originating outside of Nevis.
The owners and managers are not registered anywhere, which provides for complete secrecy.
A Nevis LLC allows you to shield your assets from lawsuits, agencies, and financial creditors.
Owners can manage the company without becoming liable for company financial obligations or legal liabilities.
THE LAST TYCOON
Voice-over colleague Juliette Gray worked for Will May and never received a penny. She confirmed what I had suspected when I questioned where the money for Newspapers for the Blind was coming from. Juliette wrote:
“One long conversation I had with him he told me that he had put a lot of money himself into it and he was a retired real estate tycoon from NYC.”
This is confirmed by the information May listed in his 2010 LinkedIn profile under “experience”:
“Chairman of Wm. B May & Company- Real Estate from 1982 – 2006”
This is not your average local realtor. The William B. May Company once was the nation’s oldest real estate brokerage firm, and it has been in the hands of one family for four generations. The website of the New York Real Estate Institute states:
“William B. May’s impeccable reputation has been built on a singular philosophy of integrity, trust, full accountability and integrated service. To this day, we pride ourselves on unwavering ethics, steadfast client loyalty, and competitive endurance.”
In a December 2000 newsletter, the company boasts:
“With age comes wisdom. The development of 57th Street at the heart of New York City was what first put William B. May on the map in the late 1860’s. At that time, we sold property to the Carnegies, the Fricks and the Vanderbilts.”
Today, the company is no more. Only the brand William B. May has survived. The business concept is owned by Broker Services Holding, LLC and it is operated as a franchise.
On his LinkedIn page, Will May concurs that the company as it had existed, ceased operations in 2006, after -as he put it- “a tumultuous take-over fight”.
A BLAST FROM THE PAST
Gabriel Sherman is contributing editor at New York Magazine and a special correspondent for the New Republic. Prior to 2006, he was the media reporter at the New York Observer. In April of ’05, he witnessed the demise of the venerable family firm.
When I read his article “William T. May Sues Agency On Century 21 Ads”, a few things fell into place. This is how it begins:
“William Talcott May is the co-chairman of the storied real-estate brokerage founded by his great grandfather in 1866 and inheritor of the New York real-estate dynasty that bears his father’s name, William B. May.
But when the 44-year-old eccentric bounded into City Bakery on West 18th Street on a recent Thursday morning, wearing a fire-truck-red Scottish kilt and a navy-blue wool sweater, his broad, leonine cheekbones streaked with charcoal-hued face paint, he looked more Braveheart than businessman.”
If you don’t have time to read the entire article, here are some of the ‘highlights’:
Mr. May studied economics at Duke University. He dropped out in 1982 after two and half years. At Duke, Mr. May was a member of the Beta Theta Pi fraternity, played rugby and co-founded the school’s polo club with 40 ponies he said his cousin won in a craps game in South America.
After leaving Duke, Billy May -as he was known- returned to New York and worked in William B. May’s brokerage business while managing some of his own buildings. On the job he was stabbed and shot by tenants.
As he was flying his private plane on 9/11/’01, he witnessed the entire disaster from 10,000 feet above New York Harbor. He told Gabriel Sherman: “I was on the radio to McGuire Air Force base in 20 seconds saying there had been a terrorist attack.”
In December of 2001, the FBI and police arrested Mr. May for leaving six fake bombs at the New Castle County Airport in an attempt to highlight lax security.
Between trial and sentencing, he served 31 days in solitary confinement. Mr. May received a felony conviction and four years probation for the incident.
Mr. May’s attorney at the time, Penelope Marshall, said in reports that Mr. May was not medicated for his bipolar disorder.
Sherman ends his report from 2005 as follows:
“Mr. May, who says he has already spent $1 million of his own money to stanch the attacks on his family’s business, said he will not surrender until his family wins its name back. “I’m like a one-man pack of wild dogs when I get angry,” he said.”
You don’t have to be a psychologist to realize that past behavior can -to a certain extent- predict future behavior. In the case of William Talcott May, knowing about his background made me understand where his Mr. Nice and Mr. Nasty type of behavior was coming from. I just hope that he doesn’t unleash his ‘one-man pack of wild dogs’ on me. I’m more of a cat person.
As I said before: I think that Newspapers for the Blind offers a terrific service. I sincerely hope that it will survive Will May’s erratic actions. Eventually, his karma will catch up with him.
As for our friends at the voice-over casting sites (sometimes known as Pay-to-Plays)… we realize that you don’t have the time or the resources to conduct extensive investigations. However, it would be very helpful if you would publish information on those individuals who have pulled a fast one, and share it with your members and with other voice-over casting sites. That way, scammers who are exposed on one site, won’t be able to set up shop at another site.
Instead, you have left it up to our trusted colleague Mahmoud Taji, to come up with a Scam-Alert for our industry. As much as I applaud his hard work, this should not have been left to the efforts of one blogging voice-over talent in Egypt.
As voice-seekers, we pay you in order to take advantage of your internet voice-casting service. We don’t want to be taken advantage of, because you choose to protect your voice-seekers from our phone calls.
Come to think of it… isn’t that how we used to do business? We simply picked up the phone and introduced ourselves to a prospective client. What would Sherlock Holmes call that?
*The BBB Wise Giving Alliance has developed Standards for Charity Accountability to “assist donors in making sound giving decisions and to foster public confidence in charitable organizations. The standards seek to encourage fair and honest solicitation practices, to promote ethical conduct by charitable organizations and to advance support of philanthropy.”
Posting jobs under false names, not paying invoices and Jekyll and Hyde-treatment of voice-over talent… these appear to be the trademarks of William May.
Mr. May is the founder and editor of Newspapers For The Blind Organization,Inc, a web–based service, offering a daily selection of newspaper articles for the vision impaired, read by voice-over pros. The site was quietly launched during the last quarter of 2009 (and should not be confused with NFB-Newsline®).
The idea behind Newspapers for the Blind (NFTB) is not new but certainly noble. The other two people involved, Dr. Edward E. Boas Jr. and Noelle Mills Adler, have impressive credentials. Dr. Boas is a Professor of Computer Science, Data Processing and Electronics at Cecil College in North East Maryland. Ms. Mills Adler is a past president of the Ladies Christian Union of New York City (now known as the LCU Foundation).
But it’s the voice-over professionals known as “newspapercasters” who are at the heart of NFTB. Newspapersfortheblind.org raves:
“Our three dozen readers, culled from 3000 auditions, bring the precise vocal skills to reach and meet our unique audience.”
At the beginning of September 2010, I became a member of this “elite team,” after auditioning for the following job posted on voice123:
Newspapers for Blind
This is a daily long term commitment to read a newspaper article into an MP3 for webcasting and free-phone service to the blind and hearing-impaired.
The files would want to be recorded from roughly midnight to 6AM US Eastern Time, so, geography may be important to readers.
The pacing of the delivery is painfully S-L-O-W, and the voice resonance is highly critical for the hearing-impaired. Tenors and sopranos need not bother; it won’t work for the hearing-impaired. Professor Henry Higgins diction is important; bite the words.
Voice-seekers name: confidential
Company name: hidden
I was absolutely thrilled to have made the cut. Regular gigs are hard to come by in this industry, but there was another reason why I was so excited. Some jobs we do for the money; others because it is the right thing to do. This was the best of both worlds!
THE AMAZING MR MAY
On top of that, the founder/editor seemed to possess an incredible drive and contagious enthusiasm to make things happen. His initial emails were personable, funny and encouraging. After I started reading leads from The Independent and The Times, he commented:
“My Cat; BraveHeart, loves your voice. She always perks up when I play your readings. You have a fan.”
One day, I shared with him that I wasn’t feeling too well. He responded:
“Paul, hope you shake the cold…..just don’t shake this perfect voice, W”
This was clearly a man with a heart! One thing bothered me a little, though. Whenever I asked May if he intended to formalize the relationship and how payment would be handled, it took him months to come up with something that came close to a straight answer.
A month or so into the job, I had yet to be paid. Then I noticed that May had placed another job posting on voice123. Why would he be looking for new recruits? When I asked him about it, he answered:
“Please don’t worry about not enough readings for NFTB. Stick with me; I have to keep a Chinese Wall between the not-for-profit and other activities. There will be plenty of other activities to follow.”
He was right. Not only would I be recording and editing at least two articles a day, Will asked me and four other colleagues to record public service announcements for NFTB (a 501C-3 Corporation). I was tickled when he told me:
“Out of the 5, they chose your Public Service Message on 970 AM, New York.”
By that time I was on a roll. The only thing that was missing was a regular paycheck and eventually, that became an ordeal. I had to send out countless reminders, only to hear that my “address was lost” or that someone would be looking into it.
GIVE ME A BREAK
On November 15th, May surprised me with the following message:
“Lets let your money catch up with your readings; take a break.”
“(…) As you know, I am very supportive of your charity, and I don’t understand why I should take a break. (…) If you do not have the money to pay me, you should have said so from the beginning. As a professional, I made my commitment based on your commitment. Financially, I plan ahead and make future projections based on assurances that have been made by my clients. Knowing that payment would not be forthcoming or would be seriously delayed, would have given me the opportunity to reconsider my commitment to NFTB, and possibly spend my time and energy generating income in other ways. (…)”
“I had interpreted your last mail as unhappy. I was simply saying lets let the accounting, our weakest link, catch up with you. We have enough money, just not enough accounting bobbins.”
But on November 20th, I received the following email:
“Don’t count on any more readings in your planning; nothing to do with you. We’ll catch up the accounting, and probably just wind things up. May try to limp along at half or one-third normal see what happens.
Also, frankly, not enough users to merit all of the work; I’m working 18-20 hour days to throw 8-10 k out the window each week…what for.
I think we made sliced bread, when the world wants baguette.”
The truth is that it was business as usual at Newspapers for the Blind. They didn’t miss a beat, and never have. I was sidetracked for no apparent reason, while waiting for my checks. And I was not alone:
Voice-over colleague Juliette Gray picks up the story:
“I was hired in November. They required reading articles (in my case from the London newspapers). These articles were long and the editing took ages. Then the person in charge decided because these people were also partially deaf that I needed to change my sound system. I did this willingly because I thought I had a steady job.
At quite a bit of expense I was ready to start working again and it was then he turned out to be a complete nightmare. We exchanged numerous e-mails, phone conversations, etc. and then he did a 180 degree turn – sort of like a Dr. Jekyll and Mr. Hyde. Became impossible to communicate with and finally did get nasty in his final e-mail. Needless to say I never got paid.”
VOICE123 JUMPS IN
At that time, Steven Lowell was the “community manager” for voice123. This is what he said when I asked him about NFTB and Will May::
“When I first saw the job posted a while back, I was very excited because in NYC, I got some early voice over practice in the 90’s doing charity by reading books to the blind at a local church. It was something a coach recommended I do for practice.
The job made me think, ‘Wow! Good to see something like this again! Yet, what followed was an unpleasant experience of several talents with decades of experience, complaining to me that he was harsh and unfriendly to work with.
When reaching out to Mr. May to present that there have been problems, merely as a way to communicate feedback, his reply to me was, ‘Who complained? I don’t have the time to coach every talent to perfection….’
Before hearing my side of the story, voice123 heard from Juliette and 2 other voice-over professionals; one from the US, and one from the UK. As I was researching this article, I got in touch with other newspapercasters. Without exception, they asked me not to reveal their names, because they’re still hoping to get paid and they want to keep their job. But all of them told similar tales about Mr. May, and I wondered if voice123 had taken any action.
As a rule, voice123 only investigates non-payment matters that are 60-days old. Steven Lowell: “This is because we do not get involved, and most payment disputes are resolved quite easily with a reminder email from me.”
Having examined concrete proof from email correspondence as to what had happened, voice123 banned Will May from the site. Unfortunately, that was not the end of the matter. Lowell:
“Mr. May posted the initial jobs under his own name. Once removed from the site, he began to use different names. During verification efforts by our staff, it was discovered who was posting the job. The staff at Voice123 has not changed in 2 years, and we have become very aware of ‘who is who’, and as such, have been able to catch people easily trying to repost after being banned.”
Juliette Gray is still waiting for her paycheck, and she’s not the only one. I was lucky. Even though Mr. May still owes me a substantial amount of money, I did get paid for approximately two-thirds of my work.
For months, I asked May to pay the remainder of the balance, but he was MIA. When my knocks on his door became louder, he finally sent a very unfriendly email, accusing me of “futzing the dates” on my invoices. He wrote:
“I am in no great rush to go through hours of checking to deal with whatever might be outstanding to you. Checking truth versus falsehood is a nuisance.”
“The invoices were sent on November 9th of last year, so you have had over two months to figure things out. I resent your remark that I “started futzing the dates”. My invoices accurately and faithfully reflect the work I have done for your organization at your request, and that’s the work I deserve to be paid for.”
I think that Newspapers for the Blind offers a terrific service. The newspapercasters are dedicated and talented readers who can be proud to support their families by bringing the news to the blind and vision-impaired, day in day out.
The website has an impressive list of reputable institutions labeled as “dedicated listeners”. There is no doubt in my mind that the energetic editor has moved mountains to realize this project. Based on my email exchanges with him, Will May works night and day to keep the service up and running. I don’t know for sure, but I suspect that he has invested a substantial amount of his own money into this worthy undertaking.
I also believe that people are not their behavior. From time to time, all of us do things that we are not proud of, but that doesn’t mean that we don’t know any better. Just because we do something crazy, doesn’t mean that we are crazy.
Having said that, it is not okay to treat people the Will May-way, and voice123 was right to ban him from the site. Other sites have been alerted to make sure he doesn’t pull the same stuff. Furthermore: May needs to pay his talents. Without them, there would be no Newspapers for the Blind.
For now, I am left with one question: why would someone who is clearly invested in and dedicated to such a noble cause, turn from Mr. Nice into Mr. Nasty?
“Attention Voice-Mart shoppers… in aisle seven you’ll find a fresh selection of promising audio book narrators, ready to read your epic three hundred-page novel for only $499.99. But hurry! Only today, they’ll throw in free editing. That’s right, a $299.99 value could be yours, absolutely FREE.”
The shrill sound of my phone woke me up out of a bad dream. So much for power naps!
Ever since I had helped my friend Fernanda with her website, she regularly calls me because she wants to pick my brain about the voice-over business. Her enthusiasm is contagious, and sometimes I feel almost guilty to be the one who has to bring her down to earth again.
The thing is, Fernanda is incredibly talented. I could listen to her voice for hours, and as it turns out, I’m not the only one. Not only is she blessed with amazing vocal cords; Fernanda has the uncanny ability to take you on a journey to a place where time and space no longer exist.
Her unique talent is only matched by her naiveté about the less artistic aspects of our work; minor details such as contracts, rates, self-promotion… you know, the boring stuff. In other words: she’s the ideal candidate to be taken for a ride. The other day it almost happened again…
Read the rest of this story in my new book. Click on the cover to access the website and get a sneak peek. Use the buttons to buy the book.
Imagine an international marketplace where buyers meet suppliers.
This business environment offers the broadest and most colorful selection of products from all over the globe. A fast and furious bidding process determines which supplier will sell to which buyer at what price.
Can you guess the name of this marketplace? Could it be eBay? Voices.com? Voice123, perhaps?
Let me tell you what’s unique about this particular auction environment.
Read the rest of this story in my new book. Click on the cover to access the website and get a sneak peek. Use the buttons to buy the book.
Ontario’s London Free Press called them “voice-over matchmakers”.
Back in 2003, David and Stephanie Ciccarelli created Voices.com out of their condo. At the time this blog was published in 2009, they had eight full-time staff and four computer developers on contract. David estimated about $11 million of business goes through the site annually.
If you’ve ever used their services, you know that Voices.com makes money from your subscription fees and from an optional 10% SurePay escrow fee on top of whatever the talent’s fee is, paid by the voice-seeker. According to the site:
“this Escrow fee is kept by Voices.com to cover the charges that we incur from holding the deposit for a period of time in a secure third party account”.
Stephanie Ciccarelli summarized my unease regarding audition submissions as follows:
“You’ve noted that many people are concerned to see that some of the past jobs they’ve auditioned for months ago have not yet progressed to awarding a talent, leaving them to wonder if a client is merely window-shopping or kicking tires, possibly also wondering if auditioning online is a waste of time.”
“According to a snapshot of statistics from the last four months (April 2009 through July 2009) tracking the completion rate of jobs posted at Voices.com, we can confirm that at any given stage, half of the open jobs are still being reviewed by their client and the other half are completed (that means a talent has been chosen), with over 2/3 of those completed jobs being verified and processed via SurePay.
Although this information is reassuring, we are aware that there is still room to improve and to grow.”
Stephanie cites a number of reasons as to why it appears that many voice-seekers on her site never seem to select a candidate. Allow me to paraphrase:
Some clients, regardless of their deadlines for finding talent, may not have a pressing need to have their voice over recorded instantly. In other words: they file away the auditions until they are ready to hire. Sometimes this could take many months, but eventually, someone gets the job.
Some clients use sites like voices.com, to find talent and they prefer to work with them off-site, leaving their job in an “Open” status (see the story of the Taylor family in my last blog). This explains why there are fewer “completed” jobs than there truly are.
Some voice talents and/or voice seekers don’t want to use the SurePay system. If that’s the case, the job won’t be registered as completed.
So far we’ve heard the story from the perspective of a voice talent and from representatives of several pay-to-play sites. Be sure to check out Voice123 Steven Lowell’s comments on my previous blog. What do voice-seekers make of all this?
A former casting director for a nationally known ad agency gave me permission to share his (or her) thoughts as long as he/she would remain anonymous.
“Agencies will do a lot of casting for projects they “hope” will become a client. They will hold auditions and actors will hold their breath (after creatives fawn all over them), expect a hold or booking….alas: no call! Of course it happens that another is booked, but it does also happen that no one is booked as the agency did not get the account or budget was cut.
It also happens that an audition is used as a demo in pitch for the account and the performer never knows about it. Top brass may not even know this practice is going on at his or her agency. The Head of production is calling the shots without others in chain of command knowing anything about you (performer) being screwed. You may have been instrumental in getting an account. When time came to cast for account, you may be forgotten for a more high profile talent.
I protested this practice (to the shock of the production chief), but it was an uphill battle to have any effect on this practice I did make some headway. In short: we don’t have many options in regard to this practice. Many agencies or agents don’t participate in this practice, but it does happen.”
There you have it. Were these answers satisfying to you? Were my initial concerns justified or were they a tempest in a teapot? Do you feel that the major pay-to-play sites offer enough accountability and transparency? Even though they’re not our personal agents, we are paying them to provide a service, so we should have some say in how our money is spent. What suggestions do you have regarding this issue?
Please keep in mind that I am looking for constructive ideas. It’s always easy to blame someone or something else for our own lack of success. However, there are so many things we can do to increase our chances of being spotted and hired. We should never completely rely on these sites to bring in all the work.
As you have noticed, sites like voice123, voplanet and voices.com seem to be listening to us, and they don’t shy away from controversial topics. They are following up with job seekers, and they too have to work with ad agencies that are only using their service to test the waters.
And finally: as every matchmaker knows, no matter how carefully you select two interested parties, not every match ends in matrimony!
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