VO Atlanta

The One Voice Awards: More of the Same, or Setting a New Standard?

by Paul Strikwerda in Articles, Career, International, Promotion 12 Comments

Peter Dickson & Hugh Edwards

Oh no, not another voice-over award!

That was my initial reaction when I heard about the British One Voice Awards, coming to you at the end of April, courtesy of the people behind Gravy For The Brain Ltd.

If you’ve been reading this blog for a while, you know I’m rather ambivalent about artistic contests promising people a chance at winning some shiny object to brag about, and charging them for it. Could this be any different? Besides, I thought there already was a British award for voice-overs.

For the past twenty years, the U.K. has had the VOX Awards, celebrating “the best creative audio talent in the media and broadcast industries across 10 categories.” Circa 2013, the organization behind these awards was VOX National Events. Last November, VNE was acquired by Bubble Communications, a global PR, marketing, and events agency.

MORE OF THE SAME?

So, how do the One Voice Awards (OVA’s) try to set themselves apart from VOX, and other VO award shows, such as the Voice Arts™ Awards? First of all, the OVA’s are the culmination of the One Voice Conference in London that brings together VO artists industry-wide for four days of workshops, talks, networking, and lots of practice.

Inspired by the setup of voice conferences in the U.S., creators Hugh Edwards and Peter Dickson have said they want to set a new standard for what a U.K. voice acting event should be.

Secondly, these awards are not open to any employees or relatives of the One Voice Conference team, or Gravy For The Brain Ltd. None of them can be nominated, nor win one of their own awards.

The OVA’s team writes:

“The One Voice Awards have integrity. Our doors are not open for corruption as the awards are independently judged by an extensive panel of industry leaders, anonymously.
The One Voice Awards doesn’t take advantage of nor monetise voice artists, therefore, the awards actually mean something. They’re free to enter. We do not believe in triple-charging you (submission fee, attendance fee & award fee) for winning an award that you deserved to win.
We are celebrating excellence wherever it lies across our incredible community. The One Voice Awards isn’t just about giving yet another award to big names, or those who can afford to put themselves in the running to win industry awards.”

BUILDING A BETTER MODEL

Reading these words, I felt gratified, because it seems Edwards and Dickson are addressing some of the very things I have pointed out regarding the Voice Arts™ Awards. When I asked Edwards about it, he had this to say:

“Not only do I subscribe to your blog, but also to your point of view. I think that they are the same viewpoints because we both believe in fairness to people. I also realise that we have an uphill battle to climb with perceptions of awards in general though. Some awards organisations manage it, some do not. My opinion of the whole thing is that integrity is absolutely key. I think that it’s very difficult to dissociate the monetisation and profiteering that happens with other awards that go on, with the benefits that awards can bring to people.”

Over fifteen hundred hopefuls entered the One Voice Awards, and a panel of judges narrowed this down to ninety-six finalists across thirty-one categories. Some VO’s were shortlisted in more than one category.

Hugh Edwards: “There is a reason why in some cases there are only three shortlisted nominations and in some seven in this year’s OVA’s: There were only three in that category that came up to a certain standard (and we are not profiteering to just let people buy table spaces to make up numbers), and in the other case of seven, some were tied in their excellence and there was nothing between them – and in this case we are not going to take away that achievement from someone by arbitrarily selecting one out of three to be removed from the list because it’s important for those voice artists to be recognised for their achievement.”

CHEAPENING THE INDUSTRY?

Some people in the VO business are afraid that because anyone can submit audio samples, and anyone can come to your conference, this opens the floodgates to amateurs who will cheapen the industry. What do you think?

Hugh Edwards: “I completely understand those concerns, and I’ll address them both individually. Firstly to the point of anyone being able to submit themselves to the awards, and even before that, the idea of self-submission which has been raised to me before too. I think many people think that the larger awards bodies, such as BAFTA, the Oscars, the Emmy’s and so on, look to the industry and choose the films/projects that should be submitted themselves, but this is not the case. Even with those huge awards, it’s the production companies who produced the films who submit their films for consideration to the awards, exactly in the same way that the One Voice Awards do – there is no shame in this, and clearly, we do not have some kind of ‘magic eye’ that can see across the talent of anyone who voices in the UK!

Then, with regards who can submit audio clips, it’s quite clear that having the awards open to everyone is the only fair way to do this – and if this were not the case, who would police who is a ‘non-amateur’ voiceover artist? Who would determine the requirements set to determine who is ‘professional’? BAFTA, for example, does not restrict anyone who creates a game from that game being submitted for consideration in the game awards, before proving that they have already developed 5 successful titles – no, the only criteria is that the work is excellent, and that’s the only way it can fairly be run.

If you take that one step further, with over fifteen hundred submissions, yes we did receive some work that was not up to current professional standards expected in the industry today, but this work quickly fell to the bottom of the pile, and the cream of the crop rose to the top, as you would expect it should.

So, the only negative consequence to opening the submission doors to everyone, is that it means more work for us to listen and judge everything, but it means only positives for the voice community, as the final shortlisted nominations are genuinely the best of the best, and far from being ‘amateur’. Remember: we believe in being fair to everyone involved, and no one should be restricted from entering.”

THE EVALUATION PROCESS

There’s no information online about selection criteria or judges, so I asked Edwards about the judging process.

Edwards: “To have belief in the validity of the judging process, you need to be able to see inside that process. We have started the dissemination of this to the public and will be unveiling it fully at the awards. However, we have built our system from the ground up (actually based on how I cast voice talent, interestingly!) and it has the following criteria:

– All submissions are listened to;
– All submissions are anonymised (so that judges are not swayed by ‘friendship’ voting);
– The identity of the judges is secret (to protect any ‘corruption’ attempts);
– None of the judges are aware of who any of the other judges are (to protect ‘collusion’ voting);
– None of the judges can see any of the other judges scores (to prevent any ‘historical’ voting).

The idea is to protect the integrity of the awards so that it is uncorruptable.”

Hugh Edwards

CONFLICT OF INTEREST

What has been done to prevent potential conflict of interest?

Edwards: “Our system is a software-based one, and we can see exactly who has voted for what, and when. There is one judge who is a voice artist, who entered into, and was shortlisted for one category, and through mutual agreement she abstained from voting in that category, and we have proof of that. All other judges were entirely independent.”

When judging artistic contests, there are objective and subjective criteria. Sound quality for instance can be objectively established, but script interpretation can be a matter of individual taste. How do the OVA’s deal with subjective judging?

Edwards: “The way to fix this (as we have) is to provide a top-level spread of senior judges from across a broad range of industry, as well as including some senior level voice artists – the hirers and the do’ers. Our judges are experts in their field, made up of: five senior-level Voice Artists, a senior-level Voice Director, a senior ADR Director/Mixer for film and TV, the CEO of a Voiceover Agency, a Head of a Network Radio company, two Heads of Creative from advertising agencies, two senior Studio Engineers and two Heads of Creative from television companies.”

A PRIZE FOR BLOOPERS?

Some of the OVA’s categories are pretty straightforward: male and female voice-over artist of the year, best character performance in animation, best audio books performance in fiction and non-fiction. There’s also an award for best demo reel performance, and for best outtake of the year. I think that awarding a prize to the best demo reel is like having an award for the best headshot, or demo tape of an aspiring rock band. And do the best bloopers really deserve a prize?

Hugh Edwards: “The demo reel category is actually as much for the demo creators as it is the voice artists. They deserve that recognition as well. There are some great demo producers out there, but there are also so many sharks doing shit work in the demo industry that we wanted to show excellence in this area. I think that category is valid to be honest – it’s an area of the industry that is widely seen, widely charged-for and widely used so it shouldn’t be restricted. The bloopers one you may have a point on, but it is there to provide comic relief throughout the awards ceremony and lighten the proceedings to help make it an enjoyable experience. I will re-evaluate it once this year’s OVA’s are done.”

THE CYNICS AND THE SKEPTICS

I’ve been in touch with a number of UK colleagues, and I got the impression that not every talent is going crazy over these awards. Some have suggested that you’re taking advantage of newbies. Some of the more experienced voice actors don’t want to come to the conference because they fear they’ll be perceived as amateurs.

Edwards: “I’m pretty shocked by this suggestion, as it is in our company ethos to do the exact opposite. I can only presume that whoever asked this has not actually seen inside (I’m presuming they mean) Gravy For The Brain (GFTB). Look at other training companies in the UK and the USA and you will see average prices for day-training courses between £200-£300 – that’s for one topic, one subject, one coach. Multiply that up by the number of courses you would need to get up to a professional level (e.g., a beginners course, an advanced course, some professional mentoring sessions, for example then, an audiobook course, a course on how to setup and run a studio and edit, a course on voicing commercials, a course on getting your business, marketing and branding right etc), and you’re well into the thousands of pounds.

At GFTB we charge £39 a month (often discounted to £29) for literally everything you will ever need, with no signup fee, no cancellation fee, and no minimum term. So if you’re a ‘newbie’ and you want to be with GFTB for 3 months, at which point you could have taken 16 courses, watched 35 hour-long webinars, received the 12 live mentoring sessions we would have run in that time, used our CRM, had your home studio checked out, and much more….that would have cost you £117 – which is less than half the price of most single-day-long courses out there.

I would go as far as to say we are one of the only voiceover training institutions in the world that is not taking advantage of the new talent in the industry.”

Thanks for that mini-commercial. Now, what about the second point?

Edwards: “With regards to the questioner’s concern that “experienced talent may not want to come to the One Voice Conference because of a fear they will be perceived as amateurs“, we should take a look at the biggest voiceover conference in the world: VO Atlanta. I was at the (excellent) conference this year and last year, and was in the room when the organiser asked the delegates to hold up their hands if they were a beginner; it was about a quarter of the room in each case. I’ve seen our attendee list for One Voice (where we’re just under 2/3rds of the tickets sold, with 5 weeks to go), and based on the attendees I know personally, I would estimate that this ratio is about the same. About a quarter of the attendees are beginners, and the rest are not.

One of the things I love so much about the US conferences, big or small, is that there is a feeling that everyone in the voiceover community is in the community together. Just look at WoVO (World Voices Organization) in the States: What they are not doing is complaining about all the ‘newbies flooding the industry’, instead, they are using their experience and knowledge about the industry to help the industry as a whole, including the beginners.

What’s frustrating about this comment is that in a few small pockets of the UK community, there is a feeling from some of the more senior artists of negativity against the newcomers to the industry. I find it frustrating because they were newcomers too once, and someone helped and trained them at some point. They have had their careers, and they are probably still doing well from it. I’m not sure if it’s fear of change on their behalf, a fear that the industry is being too far diluted, a fear that their incomes will be taken from them. But change to the industry has already happened, and will always happen. It’s going to change further, and surely the best way to deal with this is to embrace that change and move with it.

The newcomers to the industry are the voices of tomorrow’s industry, and we all co-exist together. We will always support the newcomers as much as we support the intermediates and the advanced VO professionals, but you most definitely should not be perceived as being an amateur for attending a voice conference that celebrates everything about excellence in the industry.

I mean, we have the woman who voices the Oscars and the Superbowl there for goodness sakes – the two biggest VO gigs in the world – does that sound like amateur hour to anyone!!!?? It certainly doesn’t to me!”

THE VALUE OF THE PRIZE

And finally, is winning a One Voice Award really a credit worth having?

Edwards: “Let’s take the Oscars as an example. Obviously, the winner of Best Picture at the Oscars has huge benefits to the sales and marketing of that particular film, and also to the studio as a whole, and it also benefits the other people who have worked on that picture. Importantly though, being shortlisted for the nominations is also incredibly important to those productions/studios/staff, and you will often see them use the fact that they are nominated (but didn’t win) in their marketing and PR. The same is true for voice artists.

Yes, the winners of the awards will be able to put that on their marketing and PR, but the nominees can as well. It’s not just about people liking shiny things, it’s a line drawn in the sand to say that this voice artist stands out above their peers for excellence in their category, and that reflects then throughout their career.

In the end it’s all about integrity. Once the industry becomes aware of how we are doing things to protect the integrity and why we are doing it, I suspect that its value will grow and grow. Our plans for the OVA’s and actually the entire conference extend beyond three years even as of now, so we are committed to this for the long term.”

The One Voice Conference is held between 26 and 29 April, and the Awards gala is on the 28th, hosted by Peter Dickson (click here for a full schedule). Joe Cipriano is the keynote speaker. Randy Thomas, J. Michael Collins, Peter Bishop, Marc Graue, Graeme Spicer, Jon Briggs, Trish Bertram, Anne Ganguzza, Armin Hierstetter, and Brian Bowles are among the presenters.

Are you going?

Paul Strikwerda ©nethervoice

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Why I Didn’t Like VO Atlanta

by Paul Strikwerda in Articles, Career, Freelancing, International, Personal, Promotion, Social Media 16 Comments

Yes, it’s totally true. I didn’t like VO Atlanta.

I LOVED it!

Sorry for the clickbait headline, but I couldn’t resist. My clogs sometimes take me places I have no business going.

Before I get into anything else, imagine this…

You just came back from a spectacular four-course dinner at an amazing restaurant.

The atmosphere was incredible. The waitstaff treated you like family. The cuisine was exquisite. You even took pictures to show the rest of the world what they’d missed.

Days after your experience you can still taste the food, and you can’t stop telling family, friends, and colleagues about it.

And guess what?

No matter how enthusiastic you are, and how great the meal looks in all the pics, people just don’t get it! They never will, because they didn’t share the experience. It’s frustrating, but you can’t blame them because that’s how things are.

Words are just words, and photos of food are two-dimensional. They have no taste, texture, or smell. In spite of many technological advancements, we still can’t bottle the positive energy that’s palpable in a room, and sell it on eBay. No drug will ever replicate or replace a hug. And that’s the way it should be.

Here’s the truth. Some, if not all of life’s best moments are literally beyond words. And this is what makes them so inexplicably precious, personal, and powerful.

So, I’m not even going to try and explain to you what it’s like to have been at the world’s largest gathering of voice-over professionals, a.k.a. VO Atlanta. It’s just as futile as telling you about that amazing dinner. But I will tell you this:

This year, VO Atlanta was not merely a Conference. It became a Movement!

For a movement to gain momentum, people have to be moved, and be willing to move. There was plenty of both from the early hours of the morning until… the early hours of the morning (those who took part in the Team Challenge often didn’t go to bed until 2:00 AM).

A movement has to have a common cause. Well, no matter where the attendees were from, all of them came to help strengthen and raise the professional bar for voice actors and voice acting. In my mind, this involves a number of things:

– an open mind, and a joyful commitment to lifelong learning
– a celebration of diversity, equality, and kindness
– a readiness to set higher standards and rates for our profession
– a continuous and selfless contribution to our community

Take any panel, any presentation, or any X-session… these four elements were markedly present in every room, and they made this conference a transformational experience for so many.

Now, you know me, don’t you?

I’m often critical and sometimes cynical of certain developments and players in our industry. I can smell a scam from miles away, and when I feel an emperor is wearing very few clothes, I will tell you.

I also know that one cannot orchestrate authenticity. It is impossible to fake friendship and sincerity. No matter how well any conference is organized (and believe me, VO Atlanta ran like a well-oiled machine), it ultimately depends on the people who attend, to pour their hearts and souls into it.

And that’s exactly what they did from the get-go. Together they made this conference a safe place to share, be vulnerable, try new things, feel empowered, as well as a space to learn, grow, laugh, cry, sing, act, admire, and dance.

In many ways, this is extraordinary. Why? Because the so-called real world doesn’t seem to work that way. To many, that world is a dark and fearful place, filled with people who are out to get us, instead of support us. It’s a dog-eat-dog, survival of the fittest society, where a ME-ME-ME mentality often prevails over a WE-frame of mind.

Being at VO Atlanta gave me hope that there is a different reality, and a different future for the voice-over work we love so much. By all accounts the segments of the market we contribute to are growing: eLearning, audio books, explainer videos, cartoons, documentaries, gaming, virtual reality, and so on.

Somewhere, someone is looking for your voice, and it is part of your job to make sure that this someone finds you, or you find him (or her). If you don’t know how, perhaps you should go to a voice-over conference and find out. In the afterglow of VO Atlanta, colleagues have already reported that using what they’ve learned only a few days ago, has paid off big time.

There was something else I noticed.

Faced with bold moves from self-absorbed, predatory companies that seek to devalue our talent and our training, a new awareness is growing that we have a choice to whom we lend our voice. Yes, we want to work, but not at any rate, and not for companies that demand more and more for less and less as they triple dip into a client’s budget, while denying us our fair share.

I felt a strong resolve in Atlanta to fight the commoditization of our work, and a deep desire to come together and show what we are worth. At this moment we have ethical agents, brilliant software developers, and SEO-specialists on our side, who are coming up with new, intelligent platforms to showcase and sell our services.

Online voice matchmakers such as Voice123 and Bodalgo are listening to us, and are coming up with smart, exciting features that benefit clients and voice talent alike. The World Voices Organization is growing every day, providing invaluable support and leadership to its members and our community at large.

Paul Strikwerda, presenting at VO Atlanta

Paul Strikwerda presents

Colleagues with years of experience share what they have learned with humor, wit, and wisdom. People whose voices you’ve grown up with suddenly sit next to you in the bar, and strike up a conversation. And guess what? They’re just as interested in you, as you are interested in them.

At first, VO Atlanta can be a bit overwhelming, but boy does it feel good when we eat, drink, and dance together, and colleagues from all over the world become fast friends. And speaking of friends, you may remember that I do my best to keep my personal and professional Facebook contacts separate (click here to find out why). That’s why I have a Nethervoice Page and a personal Profile.

However, if you’ve been to VO Atlanta this year, and you feel that we’ve connected in a meaningful way, I now warmly welcome you to my virtual living room, because I consider you my friend!

I hope we will meet sooner, but if not, I can’t wait to see you again in 2019!

Paul Strikwerda ©nethervoice

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PPS If you are a current, or prior, attendee of VO Atlanta, you’re eligible to register as part of a super-early bird registration which saves you $150 on the conference registration for 2019. This offer expires March 18th. Click here to register.

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A Quick Course In Blogging & How To Get Thousands Of Subscribers

by Paul Strikwerda in Articles, Freelancing, Internet, Journalism & Media, Promotion, Social Media 5 Comments

As you’re reading these words, I’m at VO Atlanta, the largest gathering of voice talent in the world. When people spot me on the conference floor, one of the first things they usually say is:

“Hey, are you Paul from the Nethervoice blog? I thought I’d recognize you!”

Then we’ll chat for a few moments, and inevitably, people start asking me questions about my blog. Of course I love talking about the stories I write, and I’m happy to give aspiring bloggers some pointers.

Now, to save some time I’ve decided to answer some Frequently Asked Questions, and that way you don’t have to take any notes. So, here’s question number one:

Should every (freelance) business have a blog?

That’s a tough one to answer. I can certainly tell you why I blog, and then you should decide for yourself if blogging could be beneficial to your business.

Here’s the thing.

You could own the best store in town, but if nobody knows who you are and where to find you, you’re not going to attract any customers. So, you need to do something to get people in the door. Once your customers have found you, you have to gain their trust. Nobody likes to do business with people they don’t trust.

My blog does a number of things. It brings thousands of people to my website every month. That’s a big deal. It means that out of all the voice-overs sites they could have gone to, they go to Nethervoice.com, and they stay there for a while.

Why do they do that? Because they find something of value that makes them come back again and again. That “something” happens to be my blog. And when they read that blog, they get to know me, and they learn about my take on the business I’m in. It’s a way for me to position myself in the voice-over market place as someone who knows a thing or two about my line of work. This builds trust.

I call this approach “under the radar marketing.” What do I mean by that? Well, I’m not putting up ads that say:

“Better call Paul.
He’s the best!
If you need an international voice, Paul is your man!”

People have become allergic to this kind of in your face, self-congratulatory marketing.

Instead, I write reviews, I give advice, and I tell stories. Most people hate ads, but they love a good story!

Does this approach work for everybody? Absolutely not. I happen to love writing. I’ve been doing it for most of my life. If you don’t like to write, then a blog is not for you. Perhaps you should do a weekly podcast. Others love making videos, or they put out a picture diary on Instagram.

The important thing is to do something that excites you, and that fits you. People can sense whether or not your heart is in it.

How do you become a successful blogger?

Before I answer that question, I’d have to answer another question. How do you define success? That’s not only important for blogging, but for any area in your life. Success is one of those tricky words. We think we know what we’re talking about, but we all have our own definition.

Personally, I like Deepak Chopra’s definition:

“Success is the continued expansion of happiness, and the progressive realization of worthy goals”

The next questions would then be: What makes you happy, and what are worthy goals?

Money? Fame? Influence?

For some bloggers, success means having two hundred followers. Others want two hundred thousand. Some bloggers look at how much money their blog is making them. My blog makes me happy because it enables me to connect with people from all over the world. Clients and colleagues. And when they tell me: “What you’ve written really helped me today,” that is a success. That makes me happy.

When people write to me and say: “I don’t agree with you, but you really made look at some things in a different way,” that too is a success.

Now, if I would tell you that numbers don’t matter, I would be lying. I am proud that I now have over thirty-nine thousand subscribers. For some bloggers that’s nothing, but I look at it in the context of our small voice-over community.

If you believe that you have something that’s worthwhile sharing, you want to share it with as many people as possible. So, 39K is a nice start!

Now, back to the question. How do you become a successful blogger?

Three words: Content, Personality, and Promotion.

We all lead very busy lives. Every week I ask people to take a few minutes out of their day, and spend those minutes with me. They will only do that if they feel I have something to offer that is valuable and relevant.

My blog is a free service. It’s not a sales pitch, and I think my readers get that, and appreciate that. But there’s something else that I think makes it work.

If you want to appeal to a wide audience, you have to have a unique point of view.

Why do people watch the Late Show with Stephen Colbert? It’s not because he rehashes dry facts from the paper. It’s because he’s Stephen Colbert.

Another reason why my blog has become a success is because I know a little bit about spreading my message. And thankfully, my readers are my best promoters. Without them, I would make as much noise as one hand clapping in a soundproof room.

What should a blogger write about?

If you don’t mind, I have to answer that question with a few more questions.

1. Who is your audience?

2. What are they interested in? What are they hungry for?

3. What do you have to offer that distinguishes you from other bloggers?

One of the things I like to do is to write about topics that are timely, and make them relatively timeless. News is outdated the moment it is published. Analysis lasts much longer.

If you want to give your content more staying power, I suggest you use specific examples to make a general point. For example…

Last year, I wrote about World Voice Day, an international event held every year on April 16th. I used it as an opportunity to write about vocal health. In the past I have written about the Voice Arts Awards. I used that story to talk about the pros and cons of competitions. I wrote about Top Gear presenter Jeremy Clarkson who was fired after physically and verbally abusing a producer. I used his story to identify seven traits of successful colleagues, and the ways they treat the people they work with.

What things should you avoid as a blogger, and what are things you should absolutely do?

Here are a couple of dos and don’ts. Let’s start with a few don’ts.

1. Do not oversell yourself. People love to buy but they hate being sold. A blog is about offering value for free, and about creating a connection. Once people start trusting you, they will start trusting your product, especially if you happen to be your product.

If you wish to increase sales, don’t make it about selling.

2. If you want to highlight what you have to offer, don’t make it all about you. Show people what you’re made of, but avoid the ME, ME, ME-stories. Focus on your readers.

Here are a few do’s:

3. Educate without lecturing. Come across as an expert, but not as a know-it-all. The most compelling way to pack information is to make it fun and light. Make your blog conversational, as if you’re talking to one reader who is sitting across the table from you. Use stories to make a point.

4. Always do your research. Make it easy for your readers to find and check your sources. If you want people to look at you as a reliable source of information, don’t spread rumors or make claims you cannot back up. It may take you years to get a decent following. It takes one stupid gaffe to lose your tribe.

Give your readers an opportunity to go one level deeper by giving them links to sources and resources. It will enhance your credibility.

5. Care about your readers, but don’t care about their opinions. If you feel like stirring the pot, then do it. Push that envelope. If you want to bring about change, you have to start pissing people off. Make a few folks uncomfortable. But be prepared to live with the consequences.

I once wrote a blog post about podcasting that didn’t go over so well with the podcasting community. People started calling me all kinds of nasty names, and I had to change my comments policy because of it.

I also rubbed a few readers the wrong way by giving them five reasons why they should never become a voice-over. With over 10 thousand views, it became the most widely read story I ever wrote.

How much time does blogging take?

Some stories come easier than others. On average I’d say I spend at least one day every week on my blog, but usually more. This includes prep time, writing, rewriting, and publishing. It also includes how long it takes me to respond to your comments, tweets, Facebook & LinkedIn messages, and emails.

I also spend a considerable amount of time repurposing content. I turn some of my blog posts into booklets, and I turn quotes from my blog into pictures that I repost on social media. My book “Making Money In Your PJs, Freelancing for Voice-Overs and other Solopreneurs” is largely based on stories I wrote for this blog.

Can blogging really increase business?

Absolutely, and this brings me back to the beginning. People don’t do business with someone they don’t know and can’t find. Years ago I was at a voice-over conference, and I did a presentation. At the beginning I asked people how they had heard about me. No one said:

“Because you’re on Instagram, Pinterest, Twitter and Google+.”

Most of them said: “We know you because we read your blog every week.”

Now, you might say: “These people are your colleagues. Not your clients.” Well, I happen to get a lot of business through referrals from colleagues. But my blog is also read by agents, on-camera actors, producers, audio engineers, and other freelancers.

What many people don’t realize is that I’m also a voice-over coach. Most of my students come to me because they’ve read my blog and/or my book.

So, in all modesty I can say that my blog did put me on the map. People visit my website because of it. They don’t go to a voice casting site or my Facebook page to find me. They come directly to me, and I can deal with them on my turf, and on my terms. To me, that’s huge!

How did your blog get over 39,000 subscribers?

Let me tell you: it didn’t happen overnight. It is the result of a lot of calculated small steps, and the support of my readers.

If you want to have that kind of success, the bigger question really is: Why would people come to your website? Why would they want to spend some of their limited time with you, week in, week out?

Here’s the answer:

You have to offer them something of value that is relevant to what they’re doing and thinking, and you have to present your content in a way that’s easy on the eyes.

People also read blogs to find out where someone stands. My most opinionated pieces are the usually biggest hits. People like controversy, and a good rant. As a blogger I have made many friends, and also a few enemies.

In summary: content, relevance, value, personality, and a pleasant format is what brings people to a blog.

But there’s even more to it.

If I were to write for the VO-community only, I would never have gotten where I am today. If you wish to be successful, you have to widen your reach. How do you do that? Start by asking yourself:

What greater community am I a part of?

This is what I came up with:

– Actors & artists

– The self-employed

– The underemployed

– Freelancers

– Solopreneurs

– Small business owners

As a narrator and voice actor, I’m also in touch with:

– Linguists & translators

– Sound engineers

– Bloggers

– Writers

– e-Learning specialists

– Advertisers & Social Media specialists

– People in the entertainment industry

Looking at this list, I had an idea: What if I were to write a blog that would be of interest to all of these groups? That way, I could use the angle of the voice-over industry as an example of a much greater picture. This really brings us back to one of my most important content rules:

If you want to appeal to a wide audience, you have to have a unique point of view.

Take fellow-freelancers for instance. They run into the same problems as I do as a voice-over professional:

• How do you put a price on your product?

• How do you handle challenging clients?

• How do you advertise your services?

• How do you overcome fear of failure?

• Where do you find new business?

Those are some of the things I write about every week.

Using Technology

Last but not least, you have to use technology to spread the word. My publishing platform is WordPress, and I let some of the WordPress plugins do part of the work for me.

A few tips:

1. I optimize my blog for search engines, using the All in One SEO Pack plugin. This allows me to enter a title, a short description of the topic, and keywords to the blog.

2. On the day my blog is posted to my website, I add it to relevant Facebook groups, such as Voice-Over Pros. I try not to post the blog to all groups at once.

3. I add it to relevant LinkedIn groups, to Google+, my Tumblr site. I add it to StumbleUpon and Reddit. Some of that is automated via the JetPack plugin. I usually write special Twitter links with shortened url’s.

4. I make it easy for people to subscribe to my blog. Some bloggers offer an incentive to get people to subscribe. It’s usually a free book or link to a video. I don’t do that, but I’ve heard it works well.

5. I encourage people to add my blog to Feedly, a content curator.

6. People can search for blog content by typing in keywords, or by category.

7. I have a list of the most popular posts, and a list of the most recent posts.

8. I offer them related posts. That way they stay on my site a bit longer. For this I use the Related Posts by Zemanta plugin.

9. I encourage my readers to share my stories with friends and colleagues, and people do.

10. I reward interaction. I do my best to thank every commentator and people who share my content. I believe in the power of PR: positive reinforcement. First-time commentators get an automated thank you note, via the Thank Me Later plugin.

All these small steps combined create a nice wave of publicity, and it’s such a joy to ride that wave with you!

Thank you so much for your comments, and for your continued support. It means more to me than I’ll ever be able to put into words.

If you happen to be at VO Atlanta for the next few days, I’d love to meet you in person!

Paul Strikwerda ©nethervoice

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PPS I’ll be at the entire conference, and below are the events I am scheduled to participate in:

Friday, March 2, 2018, 11:00 AM – 12:00 PM: I’m on a panel about The Future of Voiceover Casting, moderated by the inimitable and amicable J. Michael Collins.

Friday, March 2, 2018, 6:30 PM – 9:30 PM: I’ll be conducting an X-Session named “Six Steps To Turning Your VO-Business Around.”

Saturday, March 3, 2018, 3:15 PM–4:15 PM: I will do a presentation entitled “The Inner Game of Voice-Over.”

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See Me in 3-D at VO Atlanta!

by Paul Strikwerda in Articles, Career, Personal, Promotion, Social Media 14 Comments

At VO Atlanta in 2017

At age seventeen, I started making youth radio programs in the Netherlands.

Part of the fun was the inevitable trip to the cafeteria, where I could mix and mingle with the famous faces and voices of Dutch broadcasting. It was like seeing all the celebrities at Madame Tussaud’s wax museum come alive.

The guy who read the prime time news bulletins turned out to have a strange love for raw herring. The girl who presented a popular quiz show was constantly starving herself, and the overpaid head of programming ate home-made liverwurst sandwiches, lovingly prepared by his mother.

Radio hosts were always the most surprising. Very few people knew what they looked like, and that was part of the magic. Radio is the theater of the imagination, and over time I had created mental pictures of my favorite presenters. Now that I was able to go backstage, I had a chance to meet them in person, as they were ordering burgers and fries.

SECOND IMPRESSIONS

The overexcited and loud sports commentator was an obese man with as much charisma as a cucumber. The announcer with the most muscular, manly pipes in radio, turned out to be a diminutive, unkempt, and rather sad person. If you’d see him in the subway, you’d give him a dollar.

The seductive sounding female host of a late night show I had fallen asleep to on many lonely nights, was a chain-smoking grandmother of seven with two double chins and way too much makeup.

For all these people, the anonymity of radio was a blessing. Seeing them in the flesh was a humbling experience. There and then I realized that I had created an unrealistic image in my mind, based on my idea of what they might look like, and it was something they could never live up to.

I wondered: how many times a day do we judge the people we come into contact with, based on the little information we have? Unless they get an opportunity to reveal more of who they are, they’ll never have a chance to be any better than who we believe them to be. It’s not fair, and it is one of the tragic reasons why so many people on this planet don’t get along.

GOING SOUTH

Last year was the first time I came to VO Atlanta, the largest gathering of voice talent in the world. Walking in the hotel hallways was sort of a déjà vu experience for me. I felt I was back in the Dutch cafeteria, surrounded by people I thought I knew.

One of the first people I ran into was Bill Farmer, a.k.a. the voice of Goofy. In my eyes he was voice-over royalty, and yet he couldn’t have been more “normal” if there is such a thing. Moments later I was passed by a very familiar face, but I couldn’t place him. Later I realized it was Jeffrey Umberger, one of my agents. Now, why didn’t I recognize him?

You see, people look differently in 3-D. Quite often, we know the colleagues we’ve never met from their profile pictures on social media or from flattering headshots. Some of these photos were taken many summers ago, and they lack any kind of personality. They are as polished as our demos: they reveal the person we want the world to think we are.

REALITY CHECK

When I meet people for real for the first time, they go from being two-dimensional to three-dimensional. To put it differently: people get depth. I am often struck by how tall or not tall they are. That’s one thing you cannot see on Facebook. What’s also revealing is the energy people radiate. It’s something we rarely pick up on when we’re connecting in writing.

Some people just light up the room when they walk in. Others quickly fade into the background. Some people have the most contagious laugh in the world, and others are the best huggers.

Here’s something else I ran into: people’s perceptions of me.

Some conference participants had been reading my blog for years, and had formed an opinion of who they thought I was. At the last day of VO Atlanta 2017, a girl came up to me, and she was rather nervous. “I wanted to meet you,” she said, “but I was a little bit apprehensive.”

“Why?” I asked. “Well,” she said, “in your blog you often voice such strong opinions. One of my friends says you must be pretty nasty, and I wasn’t sure you’d be willing to talk to me. But I’ve watched you during the conference, and you seem to be a nice person, so here I am.”

It was the beginning of one of the best conversations of the entire conference.

OPEN YOUR EYES

Things are never what they seem, because we look at reality through glasses colored by our personal history and by our subjective opinions. In fact, when we look at another human being, I believe we’re actually looking at a reflection of what’s inside of us.

So, if you’re going to VO Atlanta, or to any other gathering for that matter, see if you can leave any preconceptions at the door, or at least be aware that you’re biased. You may think that you already know the next person you’re about to meet, but do you really? Your unconscious prejudices could prevent you from reaching out, and could deprive the other person from an opportunity to reveal his or her true self.

If you happen to run into me, don’t be afraid. I don’t bite, unless I’m eating. I’m probably different from the person you thought I would be, and I hope that’s okay. Just be yourself. That’s the person I’m interested in.

Speaking of VO Atlanta: on 3/2 I’ll be on a panel about the future of VO-casting from 11 – 12. The moderator is J. Michael Collins, and he promised to bring some big news.

My X-session, 6 Steps to Turning your VO-Business around is on 3/2 from 6:30 – 9:30 PM.

On 3/3 I’ll be leading a Breakout Session about The Inner Game of Voice-Over from 3:15 – 4:15 PM.

I hope to see you there, or at other times in the conference hotel.

DIFFERENT PEOPLE

Let’s revisit my experience at Dutch radio for a minute or two. Here’s what I eventually learned.

The overexcited and obese sports commentator knew how to turn it on at the right moment as he was describing the big games in real-time. He also knew how to turn it off to conserve his energy. Because much of his life was spent on the road traveling from game to game, he didn’t have a lot of time to eat, so he stuck to a fast food diet, and it was showing.

The shabby announcer with the most muscular, manly pipes in radio, had lost his wife some years ago, and when that happened, he stopped taking care of himself. He eventually hooked up with the anorexic quiz show host. While they were dating she put on some weight, and transformed him into a well-groomed radio personality which landed him a job on TV.

The chain-smoking grandmother of seven with two double chins took me under her wing, and came to see me as the son she had lost when he was my age. The lessons I learned from her I still apply today.

Whether you’re going to a conference or not, I encourage you to always keep an open mind, and please remember:

We all have stories to tell, and most of the time our books are very different and much more interesting than their covers!

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The One Thing That Will Improve Your Voice Acting Immediately

by Paul Strikwerda in Articles, Career, Studio 32 Comments

Bradley Cooper

Question:

What’s the one thing that, if you’d start doing it today, would make you sound so much better?

Warm-ups?

Tongue twisters?

Sufficient hydration?

Well, in order to answer this question, we first have to agree on what “better” sounds like. “Better” is one of those vague words we all use, but rarely clarify. We always tell each other to do better, be better, and get better, but how? I’d better explain.

Before I do, let’s take one more step back, and find out what it is that actually needs to be improved. After all, we can’t come up with a solution if we don’t know what the problem is.

Today I want to focus on something that many of my voice-over students struggle with. They have trouble sounding “natural.”

People who pose for pictures suffer from the same phenomenon. As soon as they see a camera, they become self-conscious, and start acting differently. Unnaturally.

The same thing happens when you put people (even professionals) in front of a microphone, and it’s time to record. During the sound check they were chatting away carelessly, but as soon as the engineer utters the words “… and we’re rolling,” something weird happens.

Immediately, the voice changes. With men it often becomes deeper, and forcefully resonant. Words start coming out in a more deliberate, over articulated way, as if the voice talent is impersonating what they believe a voice-over should sound like. It’s that intolerable tone that’s so cliché and contrived. It tells you a text is read aloud, instead of spontaneously spoken.

This vocal switch-flipping phenomenon is not limited to voice-overs, by the way. I see it in grown-ups trying to interact with infants. Give them two seconds, and out comes the baby voice! Teachers have their teacher’s voice, priests have their preacher’s voice, and some nurses have this annoying way of saying: “And how are we feeling today?”

Back to the recording booth. Apart from a clear change in diction and tonality, I’ve noticed two other things both men and women are equally guilty of, as soon as they realize they’re being recorded.

One: they start talking louder.

Two: they start talking faster.

If you’ve ever sung in a choir, you know what I’m talking about. A conductor asking his choristers to sing softer, will tell you that they’ll automatically start singing slower. When asked to speed up a bit, people start singing louder. It’s almost a knee-jerk reaction.

Because this not a deliberate process, most of my students aren’t even aware that they’re suddenly talking faster and louder. I’ll often interrupt them and say:

“Who are you trying to reach? Your deaf grandmother in the back row of some imaginary theater? Right now you’re talking straight into a microphone. Think of it as my ear. There’s no need to raise your voice. The script doesn’t ask you to. This is a simple educational narration. Adjust your gain if you feel your signal is too weak, or come closer to the mic, but whatever you do, please use your normal, inside voice.”

At this point I wanted to write “It’s easier said than done,” but that’s not true. Saying it, is the problem. Consider this.

The relationship between a narrator and a listener is delicate, and intimate. Rarely will you be closer to a human being than when you’re whispering into his or her ear, even though both of you are invisible to the other.

At that moment of connection, you breathe life into the lines, creating a world with your words. It is your job to make that experience as truthful and natural as possible. When you manage to do that, a few things will happen:

1. The listener will be able to focus on the content, without being distracted by an over-the-top delivery.

2. The listener will become more receptive to your message, because you sound more real.

3. By treating your voice gently, you’ll be able to go on longer, because you’re not putting so much stress on your vocal folds.

Everybody wins.

Now for some bad news, and some good news. The bad news is that old habits tend to die a slow death. Think of all those ex-radio people who just couldn’t shake their announcer voice. It takes awareness, coaching, and practice to unlearn what has become automatic, and do more with less.

The good news is that even the greatest actors of our time struggle with sounding natural. When the movie Silver Linings Playbook came out, leading man Bradley Cooper was interviewed by Terry Gross, host of NPR’s Fresh Air. This is what he told her:

“As I’ve been acting the last 12 years, I’ve thought, ‘Well, the one thing I do have is this ability to make things seem … that I’m not acting.’ I’ve always felt like I can make lines that have been written come out of my mouth in a realistic way. … Then I met Robert De Niro and did the movie Limitless with him and realized that that wasn’t the case.
“I … still remember the table read for Limitless. … He comes in on about page 25. … The beginning of the movie is basically my character talking — there’s a lot of voice-over — and then all of a sudden he says something to me, and I stopped the reading, and I turned to him and I said, ‘I’m sorry. What’s that?’ And I realized he was actually saying his first line, but it was so grounded — as if he wasn’t acting — and I realized, ‘Oh, I’ve just been acting my tail off for the past 20 minutes. And here’s an example of somebody, you know, saying what they mean and meaning what they say.”

Of course there’s a difference between playing a role in a motion picture, and narrating a documentary, or an eLearning project. However, being a narrator is one of the roles voice-overs play, if you will. Good narrators give the impression that they’re not playing that role. They say what they mean, and they mean what they say with the least amount of performance. They create the illusion of spontaneity, giving the audience the impression that they’re not acting at all.

Great (voice) actors are masters at pretending not to pretend.

So, what’s the one thing that, if you’d start doing it today, would make you sound so much better? To put it bluntly:

Quit trying so hard!

Relax.

Breathe.

If you want to sound more natural, use your normal speaking voice and volume.

Stop yelling, and start telling.

Imagine you’re talking to someone across the table from you.

It sounds so easy, doesn’t it?

Well, there’s the rub.

Only a true and talented professional knows how to make something unnatural seem natural, even if it’s as normal as making conversation.

The great acting teacher Sanford Meisner explained it best when he was asked for his definition of acting.

This was his answer:

“Acting is behaving truthfully in imaginary circumstances”.

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Meet Me In Atlanta

by Paul Strikwerda in Articles, Career, International, Promotion 10 Comments

Last week, thousands of people went to an inauguration, and millions marched for women’s rights.

There is strength in numbers, and power in groups of people.

Even though I can see the point of bonding together for a common cause, I have an admission to make:

I hate being in the middle of a huge crowd.

Crowds are noisy and smelly. Somehow I always end up next to a loudmouth man-child who hasn’t used deodorant since puberty, or a Southern Belle who just bathed herself in Curve Crush By Liz Claiborne. For the lucky uninitiated: that’s a perfume I utterly detest.

Crowds infringe upon my sacred personal space, and they test my patience more than I can bear. They move according to the slowest common denominator, and they rarely go to where I want or need to be.

My nightmare scenario is being stuck indoors when a fire breaks out, and everyone is running for the nearest exit as they’re screaming their heads off. Of course only one exit is open, and the mob trapped inside starts trampling one another to escape the deadly fumes. Just thinking about it makes me nauseous.

BEING ANTI-SOCIAL

Does all of this mean that I suffer from social anxiety, or that I’m anti-social? I don’t think so. My fear might have to do with a natural need to be safe. I prefer having meaningful conversations in quiet corners, rather than losing my voice yelling over the masses to reach a friend.

In the past I have described myself as a “reluctant extrovert,” and I still feel that way. I’d rather spend three hours with someone one-on-one, than fifteen minutes in a large group. I feel lost in a crowd, and I don’t want to be lost.

Why am I even bothering you with this pitiful confession? It’s because I’ve used my unease with crowds as one of the reasons to stay away from voice-over conferences bringing together hundreds of colleagues from different countries and continents. Today I am happy to tell you that this is about to change.

MAKING AN APPEARANCE

Over the years, literally hundreds of readers have asked the same question: “Where and when can I meet you?”

Those of you attending VO Atlanta from March 9th -12th, will finally have a chance to run into me, as well as over 550 colleagues from 35 states and 15 countries who have come to enjoy over 150+ hours of top-notch programming. It’s the largest annual voice-over event for our community.

This year’s keynote speaker is Bill Farmer, and some of the other speakers are Dave Fennoy, Elaine Clark, Celia Siegel, Joe Cipriano, Johnny Heller, Jonathan Tilley, Lori Alan, Scott Brick, Anne Ganguzza, and David Rosenthal.

There are sessions about audio books, business and marketing, gaming and animation, narration and eLearning, performance and improvisation, and promo & imaging. There are also workshops (labeled as X-sessions), as well as a Spanish, and a youth program. You can see the full program on the conference website.

ETHICS PANEL

On Saturday, March 11th at 7:30 pm, I’ll be on a panel led by J. Michael Collins, discussing Ethics for Voice Actors and Demo Producers. Speakers are Rob Sciglimpaglia and Cliff Zellman, and the other panelists are Dave Courvoisier and Bev Standing. If you’re a subscriber to this blog, you know that I have written extensively about some of the moral guidelines voice talent and clients should live by, and I can’t wait to hear what others have to say.

Now, I didn’t want to come to Atlanta just to be on a panel, so you’ll be able to track me down from day one. The welcome reception starts Thursday 3/9 at 5:00 pm, and I really look forward to meeting you in person! I have only one request:

Gentlemen: please use deodorant, and ladies: leave your bottle of Curve Crush at home, and we’ll survive the crowds together.

See you in Atlanta!

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