I want to thank everyone who has read and commented on my “10 reasons not to attend a voice over conference” article. If you haven’t read it, click on the blue hyperlink in the previous sentence. My story came out on the day the One Voice Conference (OVC) 2023 opened its doors in Dallas.
Hugh Edwards, the CEO of the OVC, even added some comments as he was preparing for the opening of the One voice Conference! One of the things he reiterated was that people don’t have to attend the event in person, but they can sign up for the virtual program at a reduced rate.
What’s even better, when you do, you also get access to the whole One Voice Library of all presentations at all previous conferences, making this an incredible deal! Of course you’ll miss out on the special energy you feel when you attend in person (and the silent disco), but if you’re an introvert like me, you probably don’t mind.
RETURN ON INVESTMENT
A lot of comments revolve around the perceived ROI of a conference, or lack thereof. “It was fun,” said one of the commentators, “but in the end I didn’t book any jobs as a result of it.”
Well, what did you expect?
It’s an educational and networking experience, not a job fair.
But where else do you get the chance to meet casting directors, agents, and fellow voice actors in person? At the last VO Atlanta I took the elevator with a well known agent and she asked me if I had representation. I told her I had over ten agents that are all sending me the same auditions, and we left it at that. But had I been in a different situation, I would have jumped at the opportunity!
Why would it be important to make a positive impression on fellow voice actors? Aren’t they my competition? Not at all, but a majority of the jobs I book are the result of referrals from fellow voice actors who had some kind of interaction with me, or who attended one of my presentations. Now, I can never say whether or not a new job is directly the result of going to a conference, but those who choose not to go, have closed that door ahead of time.
MONEY GRABBERS
Then there’s a category of people who denounce the conference organizers for being greedy, and accuse the presenters of trying to sell their services. To address the last thing first, the presenter agreement for VO Atlanta (VOA) explicitly forbids speakers to sell anything to anyone at the conference. I’m pretty sure it’s the same at the One Voice Conference.
Here’s the exact wording of the 2023 VOA Speakers Agreement:
“The Speaker understands and agrees not to allow obvious solicitation of The Speaker’s services or products.”
Now, those who say that conferences are only lining the pockets of the people organizing these gatherings, have no idea how slim the margins are and how expensive it is to put an event like this together, and make it available in a virtual way. Paying for the hotel alone is an astronomical bill! Every free cup of coffee you drink has to be paid for, and prices are seriously inflated! For these venues it’s all about the markups.
If you believe in decent pay for decent work, you have to agree that presenters deserve to be fairly compensated for their contributions. And when I say contributions… they are paid not only for their presentations, but for being available during the entire conference. And from my own experience I can tell you: it is fun but hard work. You go to bed exhausted.
Now imagine being responsible for the whole thing, including all the financial risks involved. Don’t you think the organizers deserve to walk away with some profit? Or is making money all of a sudden something dirty? Please note: SOVAS, the organization behind the Voice Arts Awards, is listed as a non-profit. Click here for my article about the difference between the SOVAS and the One Voice Awards.
SELF OR OTHERS
And lastly, I really don’t like this “What’s in it for me” attitude. When I go to a conference I never ask: “How much do I GET,” but I ask: “How much can I GIVE?” I do well as a voice actor, content creator, and coach, and part of my success can be attributed to colleagues who have helped me when I didn’t know anything about anything.
Going to conferences taught me so much in a short amount of time. I’ll never be able to repay those who have supported me, other than by paying it forward.
Speaking of support, during my last conference, my father-in-law passed away, and I had a choice to make: Do I leave or do I stay? J. Michael Collins (whom some think is one of those money grabbers) offered to fly me back home early, so I could be with my family. Private car service to and from the airport included.
In the end I decided to stay and fulfill my commitment because I didn’t want to disappoint the people that had been looking forward to my presentations and panels. I’m not sharing this because I want you to feel sorry for me, or admire me for my selfless acts. I’m sharing this to tell you how much my community and leaders like JMC mean to me. They are like family, and if you speak badly of my family, you are insulting me personally.
VALUE FOR MONEY
So, are these conferences worth it?
You know what I’m going to say, right? It all depends on your definition of worth. As I said in my last story, I will often see the same people coming back again and again. They are either seriously misguided and delusional, or they are getting something out of the entire experience that equals or exceeds the price of entry.
But if you never go, you’ll never know.
These meetings are not for everybody, but no one ever claimed they were. I wrote my last article not to denigrate theses events, but to give those a voice for whom attending a conference may be a challenge they cannot overcome.
They too, deserve to be heard and acknowledged, because they are also part of our community.
Related Posts
10 REASONS NOT TO ATTEND A VOICE OVER CONFERENCE
UNDERCOVER AT THE ONE VOICE CONFERENCE
SOVAS or ONE VOICE AWARDS? WHICH ONE TO CHOOSE?
HOW TO BECOME A SPEAKER AT A VO CONFERENCE
FIVE THINGS I FEAR AT VOICE OVER ATLANTA
VO Atlanta: a Waste of Money or a Wise Investment?
VO Atlanta and the Meaning of Life
Why I Didn’t Like VO Atlanta
Great post(s), Paul. I can attest to the blood, sweat and tears that goes into putting a conference or event together. As former president of a State Association in another industry, I put together my fair share. And as a coach and speaker in that industry, you are spot on about how exhausting it is to be “on call” for the entire event. We should be grateful to those folks for taking time away from their businesses for not only being there, but for all of the time and effort that goes into preparing to give their best to attendees! I always came away from conferences with renewed energy from the positive, electric atmosphere of being with colleagues, and the golden tidbits of information I could apply to my business (sometimes from attendees).
With that said, I also agree that these events can be cost prohibitive for many, even if only attending virtually. They live vicariously through the many social media posts.
Finally, from feedback I always asked for and received after my events, frequent attendees often shared they attended for the relationships stating that they’d seen the same presenters over and over again. Mixing it up with fresh faces was always on the list of recommendations.
A common thread … events are fun and refreshing. One comes away “pumped up” with renewed energy and confidence. That too is a type of ROI.
You’re spot on, Debra! Some of the most valuable experiences cannot be quantified in $$$.
I cannot quantify what it is about conferences and gatherings with fellow professionals that makes such a difference for me; I only know that it does. If i do it right, with an open mind and an open heart, the event involves acceptance by and interaction with respected peers at various levels of the industry. It also means fun enjoyment and learning. If I am not there for those, then I have wasted my and others’ time, effort and money.
Regarding being a zero-sum competition with others, I will defer to one of my early mentors, Alan Sklar: If my fellow talent is working, that means there is somewhere for me to go to work. All I have to do is figure out where they are handing out the money for the kind of work I want to do, and then find a way to stand in its way and earn some.
My preferred worldview is one of abundance. Ideally, if we are being fair with each other, there is more than enough to go around for appropriately talented people. Even in less than ideal situations, there is still enough; finding it is just a little harder. In this process, I have probably left money on the table that might have been mine had I chosen to be more ruthless. But the upside is that I have been able to live happily without having to look over my shoulder to see who is coming after me. We all make our choices; that’s mine and I’m satisfied with it.
With appropriate talent and the requisite drive, i believe we can increase our own chances at luck. I believe that if you did not have those, you would not be here reading Paul’s excellent flow of articles.
It’s the finding of work that can get discouraging and exhausting. That’s why I have switched to attracting work through content marketing. I know it’s not for everyone, but it seems to work for me!
Great article, Paul, and a fine companion piece to your previous story.
I just returned from One Voice USA – and I had a wonderful time. My enthusiasm for the industry received a much needed jolt, too, in such a trying year. Loved seeing old friends and making some terrific new ones, including those I’d wanted to (finally!) meet in person.
I was one of those fairly “new faces” presenting, having only previously attended and presented at VO Atlanta before. I thoroughly enjoyed sharing my experience as a combo voice & on camera actor and helping answer questions on this subject that others were wrestling with. The networking was outstanding, new friendships were formed, and of course, I learned from so many talented people.
Thanks to JMC and Hugh Edwards for inviting me to participate! I like to think I repaid their generosity in part by being of service to my fellow attendees.
You exemplify what these conferences are all about, Laura. You’ll never find a kinder and more supportive group of people than a bunch of voice overs. There’s something in the air (or the water) that cannot be replicated online (unfortunately). Maybe we’ll have to wait until the new Apple headset comes out, and we can actually feel that we are there, in the moment.
Paul, your experience and integrity – not to mention your support for true value brought forward, despite it’s sometimes subjective worth – shine in every word of this piece.
Thank you for your rich, thought-provoking contributions to your peers. They’re silently, but deeply appreciated.
Subjectively speaking, I very much appreciate your comment, Paul!