Archives

It’s Only Your Image

February 23rd, 2012 (2 Comments)

“I don’t care about looks. They just have to take me as I am. And if they don’t like it, that’s their problem, not mine.” My piano-playing friend whom we met in the second installment of this media training, was at it again. He was getting ready for another interview and he decided to wear […]

Mastering the Media

February 16th, 2012 (No Comments)

In the first installment of this mini media training, I wrote about what piques the interest of the press. We talked about the fact that landing an interview is not a goal in and of itself, but a means to an end. Then we discussed the importance of crafting a core message. Part 2 was all […]

Managing Your Message

February 9th, 2012 (9 Comments)

This is part 2 of Face the Press without Stress. You can read the 1st part by clicking here. “That guy was a complete idiot,” said one of my friends, a classical pianist. He had just been interviewed by a major newspaper about his latest CD, and he was not a happy camper. Steam was […]

Face the Press without Stress

February 2nd, 2012 (7 Comments)

  This is Part One of a mini media training for artists, authors, entrepreneurs and anyone getting ready to be questioned. As long as you’re prepared, you have no reason to be scared! There’s no publicity like FREE publicity, especially if you run a small business on a small budget. Right now I’m the media […]

The Seven Deadly Words

January 26th, 2012 (25 Comments)

No matter how tightly you run your ship, not everything will always go according to plan. That’s life. What matters is how you deal with setbacks, mistakes and mess-ups. Whether you run a one-person operation or you employ over 33,000 people worldwide, if you don’t go out of your way to treat your customers as […]

My Prized Possession

January 19th, 2012 (34 Comments)

What do the Vatican, the United Nations, the German Parliament, the BBC and my company Nethervoice have in common? We all use top of the line microphones from a family owned business in the small German town of Gefell. If you’ve never heard of Gefell and you enjoy European history, let’s travel back in time […]

Exhibitionists, Voyeurs and Stalkers

January 12th, 2012 (4 Comments)

In the past these were dirty words for dirty people. Now these very same words can be used to describe the average social media addict. We like strutting our stuff in public. We want the world to watch us. And we follow the fools who think that tweeting nonsense all day long makes them relevant. […]

10 things clients don’t care about

January 5th, 2012 (56 Comments)

Let me preface this post by saying that I feel very lucky. In the past 25 years I was able to develop a strong relationship with a number of clients. The longer we go back, the fewer words we have to waste on what each side is expecting from the other. It’s almost like a […]

Paul Picks the Best of his Blog

December 29th, 2011 (8 Comments)

In order to know where you’re going, it’s essential to know where you are and where you came from. As predicted, 2011 is history. Because we’re always so focused on the future, we rarely take the time to look back and appreciate what we’ve accomplished. Yet, in this first week of the new year, people like […]

Finding your Value as a Voice-Over

December 22nd, 2011 (9 Comments)

Etymology is the study of the origin of words. If you love language the way I do, you probably love looking into its history. Delving into the deeper meaning of the things that come out of our mouths is as revealing as it is rewarding. Take the word competition. To most people it is synonymous […]