Archives

The Seven Deadly Words

January 26th, 2012 (25 Comments)

No matter how tightly you run your ship, not everything will always go according to plan. That’s life. What matters is how you deal with setbacks, mistakes and mess-ups. Whether you run a one-person operation or you employ over 33,000 people worldwide, if you don’t go out of your way to treat your customers as […]

My Prized Possession

January 19th, 2012 (34 Comments)

What do the Vatican, the United Nations, the German Parliament, the BBC and my company Nethervoice have in common? We all use top of the line microphones from a family owned business in the small German town of Gefell. If you’ve never heard of Gefell and you enjoy European history, let’s travel back in time […]

Exhibitionists, Voyeurs and Stalkers

January 12th, 2012 (4 Comments)

In the past these were dirty words for dirty people. Now these very same words can be used to describe the average social media addict. We like strutting our stuff in public. We want the world to watch us. And we follow the fools who think that tweeting nonsense all day long makes them relevant. […]

10 things clients don’t care about

January 5th, 2012 (56 Comments)

Let me preface this post by saying that I feel very lucky. In the past 25 years I was able to develop a strong relationship with a number of clients. The longer we go back, the fewer words we have to waste on what each side is expecting from the other. It’s almost like a […]

Paul Picks the Best of his Blog

December 29th, 2011 (8 Comments)

In order to know where you’re going, it’s essential to know where you are and where you came from. As predicted, 2011 is history. Because we’re always so focused on the future, we rarely take the time to look back and appreciate what we’ve accomplished. Yet, in this first week of the new year, people like […]

Finding your Value as a Voice-Over

December 22nd, 2011 (9 Comments)

Etymology is the study of the origin of words. If you love language the way I do, you probably love looking into its history. Delving into the deeper meaning of the things that come out of our mouths is as revealing as it is rewarding. Take the word competition. To most people it is synonymous […]

Winning an Audition. Losing the Job.

December 14th, 2011 (13 Comments)

She jokingly called her students “germ bags” and described school parents as “snobby” and “arrogant.” On Facebook. As a result, this Massachusetts math and science teacher lost her $92,636-a-year job. A waitress at a pizza restaurant in uptown Charlotte was fired after making derogatory remarks about customers who’d made her work an hour past the […]

Are you afraid of raising your rates?

December 9th, 2011 (25 Comments)

“Those who can’t build value, have nothing left but to compete on price.” Paul Strikwerda At the end of December 2011, Alex Rodriguez had earned $39,000,000. That’s 33 million in salary and winnings from the New York Yankees, and 6 million in endorsements. Not bad for a year’s work. Do you think he’s worth it? In […]

The Amateur Infestation

December 1st, 2011 (65 Comments)

They’re everywhere. Haven’t you noticed? Take one good look. Let’s start with your online shopping. Who’s responsible for most reviews on Amazon.com? Experts? Consumer advocates? Independent test laboratories? No. Amateurs! Who just gave your favorite movie two stars on Netflix? The movie critic of the New York Times? No. Amateurs! What kind of people put the “reality” […]

Those Bloody Bottom Feeders

November 17th, 2011 (51 Comments)

“It’s not the crook we fear in modern business; rather, it’s the honest guy who doesn’t know what he is doing.” Owen Young The lines have been drawn. The time to mince words is over. Every day, our community seems to get more polarized around the issue of low rates. Listen to the buzz. Look […]