Archives

Why I Spy On You

July 12th, 2012 (17 Comments)

Anyone can write a blog. Some people are very good at it. Others can’t even come up with an interesting tweet. Does it matter? If you’re on a podium and there’s no audience, what’s the point? I count my lucky stars because I have an audience and it has grown ever since I started blogging. […]

The Secret Ingredients In My Social Media Sauce

July 5th, 2012 (21 Comments)

Last week I talked about the importance of tailoring your proposal or demo to the needs of the client. This week I’m taking it one step further. I will show you how you can apply the principle of personalization and customization to your social media presence. In a moment, I’ll share some cool new tools […]

My $10,000 mistake

June 28th, 2012 (32 Comments)

I was in a rush. I wasn’t thinking. And it almost cost me ten thousand dollars. The lesson I learned that day has been one of the cornerstones of my success as a voice talent. Before I share that lesson with you, let me ask you this: Have you heard of the Calimero complex? It […]

The four keys to winning clients over

June 14th, 2012 (20 Comments)

Do you sometimes wonder why certain clients hire you and others don’t? I think about that a lot. Rather than making assumptions, I often ask them why they picked me over a colleague. That’s useful information to have, because it helps me fine-tune the way I run my freelance business and how I position myself […]

Want more clients? Go undercover!

May 31st, 2012 (24 Comments)

“Marketing is a sound. Those who hear the sound you make and resonate with it will follow.”    Bill Sanders, project management and process consultant at Roebling Strauss Clients don’t grow on trees. We all know that. We can’t expect them to find us if they don’t know we exist. In order for them to discover […]

The New Nethervoice

May 23rd, 2012 (88 Comments)

Surprise! No more brown, blue and green. Gone are the windmills in the background. Good old Double Dutch had to make way for the new Nethervoice. It might take some time to get used to, but believe me: it was inevitable. Let me tell you why. If you have your own domain, do you know […]

Raising money for your business

May 10th, 2012 (2 Comments)

So, you have this amazing idea for a new service, a movie, a video game or a CD. Your plans are in place. Your team is ready. What’s the one thing you need to make it happen? Money! One way to get your hands on a chunk of startup cash is to pitch your idea […]

Are You a Cliché?

May 3rd, 2012 (25 Comments)

His name is Jake Foushee and he’s an online voice-over sensation. Over one million people have watched his movie trailer man impersonation on YouTube. If you haven’t seen the video, you might wonder: What’s the big deal? Well, even though he sounds like he’s in his fifties, Mr. Foushee was actually fourteen years old at […]

The Wheat and the Chaff

April 26th, 2012 (62 Comments)

SaVoA, the Society of Accredited Voice Over Artists has imploded. Six members of the executive board resigned in April of 2012, citing irreconcilable differences between them and SaVoA’s founding father. On hearing the news, I was stirred but certainly not shaken. To me, the real news was how the worldwide voice-over community responded. The overall […]

Seven Reasons to Hate Home Studios

April 18th, 2012 (33 Comments)

Just like desktop publishing changed the printing business, home studios have forever transformed the world of voice-overs. If you enjoy hanging out in a stuffy, cramped, dark claustrophobic enclosure all day long, having a home studio is heaven. Most clients seem to love it. They no longer have to hire an audio engineer and a […]