Are You Still Hiding Your Rates?

April 12th, 2012 (29 Comments)

Whether you’re a voice-over artist, a photographer or a freelance copywriter, sooner or later you’ll have to answer this question: Is it wise to put your rates on your website? I used to be vehemently against it, but I have changed my mind. To give you an idea why, let’s explore both sides of the […]

Why Your Website Stinks

April 5th, 2012 (18 Comments)

Are you happy with your website? Does it represent who you are and what you do? Does it convert visitors into customers? How do you know? My very first website was based on a rather generic template, and to tell you the truth: it was just okay, and “just okay” doesn’t cut it. That’s why […]

What Some Clients Won’t Tell You

March 22nd, 2012 (40 Comments)

If you don’t know what your clients want and need, you’ll never be able to give it to them. Paul Strikwerda Throughout my career I have really tried to educate potential clients. Yet, almost every day I get the same old question: “How much do you charge for a 2 minute voice-over?” As if we’re […]

Becoming Van Gogh

March 14th, 2012 (15 Comments)

A number of years ago, I paid a visit to the Van Gogh Museum in Amsterdam. At that time I was a reporter, producer and presenter for Radio Netherlands International. The museum had just announced the discovery of a new Van Gogh, and I was on my way to get a first look. The curator […]

More Studio Secrets Revealed

March 9th, 2012 (25 Comments)

You’ve seen the inside of my voice-over booth. Now it’s time to talk about technology. Don’t worry, I’ll do my very best not to be too technical, if only for my own sake. When it comes to the tools of the trade, I subscribe to the “less is more” philosophy. Life is complicated as is, and […]

My Studio Secrets Revealed

March 7th, 2012 (11 Comments)

Almost every week colleagues and clients ask me about my voice-over studio. I’m proud of it and I am always happy to answer questions such as: Did you buy prefab or did you build it yourself? What’s your audio chain? Why did you pick this particular preamp? What audio editing software do you use? You […]

It’s Only Your Image

February 23rd, 2012 (2 Comments)

“I don’t care about looks. They just have to take me as I am. And if they don’t like it, that’s their problem, not mine.” My piano-playing friend whom we met in the second installment of this media training, was at it again. He was getting ready for another interview and he decided to wear […]

Mastering the Media

February 16th, 2012 (No Comments)

In the first installment of this mini media training, I wrote about what piques the interest of the press. We talked about the fact that landing an interview is not a goal in and of itself, but a means to an end. Then we discussed the importance of crafting a core message. Part 2 was all […]

Managing Your Message

February 9th, 2012 (9 Comments)

This is part 2 of Face the Press without Stress. You can read the 1st part by clicking here. “That guy was a complete idiot,” said one of my friends, a classical pianist. He had just been interviewed by a major newspaper about his latest CD, and he was not a happy camper. Steam was […]

Face the Press without Stress

February 2nd, 2012 (7 Comments)

This is Part One of a mini media training for artists, authors, entrepreneurs and anyone getting ready to be questioned. As long as you’re prepared, you have no reason to be scared! There’s no publicity like FREE publicity, especially if you run a small business on a small budget. Right now I’m the media manager […]