You and I, we walk a fine line when it comes to drumming up business.
Here’s the situation.
Clients won’t hire us unless they know we exist.
Colleagues won’t recommend us if they have no idea what we’re capable of.
Agents might think we’re yesterday’s news if we don’t prove ourselves every once in a while.
The remedy to anonymity is self-promotion. However, we all know people who are constantly promoting themselves. They hijack threads on Facebook to toot their own horn. They pop up in LinkedIn groups to talk about themselves. They spam your inbox with “newsletters” that glorify their latest accomplishments.
They must believe they’re very interesting.
If you’re one of those people, I have this to say to you: