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The Power Of Pricing
SNOW EVERYWHERE… and Max was in the thick of it. His client was expecting him within the hour, and he was all dressed up but couldn’t go anywhere. This was the account he had been grooming for months, and today was D-Day: Deal or No Deal. Snow or no snow. He had to get out […]
Call Me Oscar
Curmudgeon. I just love the sound of that word, don’t you? Curmudgeon. Linguists believe it dates back to the 1570s, but no one can tell for certain where it came from. If you’re like me, and English is your second or third language, you might not even know that curmudgeon is used to describe a […]
Do Nice People Always Finish Last?
“Why do clients always think they can play me?” said one of my students. Let’s call her Ella. “What do you mean?” I asked. “Well, first they try to nickel and dime me, and then they expect me to record a major revision of a script for free. After going above and beyond to keep them […]
Turning Resistance Into Results
Every January I see them walk in. The men and women who told themselves: “I can do this!” They’re sporting brand new workout clothes, and are wearing fancy gym sneakers that have yet to be broken in. Water bottles in hand, they flock to the eight o’ clock spinning class lead by Helga, a platinum blonde transplant […]
Voice-Over’s Seven Deadly Sins
I never knew this, but if you ask a bartender for The Seven Deadly Sins, he’ll give you a shot comprised of equal parts of the seven cheapest liquors available at the bar. It’s like hiring a team of third-rate voice-overs from a lowball website to narrate a piece of pulp fiction. It’s guaranteed to […]
Paul’s Pervasive Pet Peeves
I guess I only have myself to blame. The new year has barely begun, and I already have a list of things I get worked up about. Sorry to disappoint you, but I’m not going to slam clients or berate online cattle call centers. This time I’m going to point my arrows at you, dear […]
A Controversial Year
I don’t know about you, but 2015 is a year I will not easily forget. For one, I saw the number of subscribers to this blog grow to over 36 thousand. That’s insane! It didn’t happen by accident. How did I do it? Well, if you read this article, you will get a good sense of […]
Calling It As I See It
In this blog I often take a critical look at the industry I’m a part of. Some colleagues have told me that -from a marketing perspective- this is a stupid thing to do. Particularly in America, there is this culture of forced optimism, and fostering a positive image is seen as one of the keys […]
How To Secure Return Business
It must be hard to be Balloons the Clown. For years, Balloons has been a fixture in my Borough. He drives around in a silly red VW Beetle with a slogan prominently printed on the back: “Honk if you like clowns.” I’ll be honest: in all the years that our paths have crossed, I’ve never […]
How To Sell Your Voice Online
Exhausted from Black Friday? Done with Cyber Monday? Or are you still shopping on Santa’s behalf? I’m not one to stand in line for hours to get my hands on a doorbuster, but being the frugal Dutchman I am, I love a good deal. Most of those deals I find online, and I’m not the […]