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Voice-Over’s Seven Deadly Sins

by Paul Strikwerda in Articles, Career, Personal 26 Comments

I never knew this, but if you ask a bartender for The Seven Deadly Sins, he’ll give you a shot comprised of equal parts of the seven cheapest liquors available at the bar.

It’s like hiring a team of third-rate voice-overs from a lowball website to narrate a piece of pulp fiction. It’s guaranteed to turn your stomach. 

If you’re an old-school Catholic, The Seven Deadly Sins have a very different meaning. Dating back to the 4th century AD, it’s a classification of capital vices, also known as cardinal sins. They are: Lust, Gluttony, Greed, Sloth, Wrath, Envy, and Pride.

In one way or another, these sins are as old as mankind, and you’ll see manifestations of them in our professional community. So, let’s talk about them for a moment, starting with…

Lust

Originally, lust was equated to desire, as in the desire for fame, power or money. If that’s what you’re secretly after, I strongly advise you to choose a different career path. With a few exceptions, voice actors are the unknown, unseen, unsung heroes of video games, documentaries, audio books, and more. We’re not in the picture. Literally.

If you’ve been around the block for a few years you might disagree, because you happen to know lots of voice-overs. To the rest of the world this is totally irrelevant. Just stop a stranger in the street. Ask her to name one voice actor. Just one, and watch what happens. If you’re lucky she’ll call out the name of an A-list Hollywood celebrity, but that’s it. 

Big names make the big bucks, and you’ll see their names on billboards all over the world. The average VO Pro will forever be the anonymous disembodied voice, running from gig to gig, as unremarkable as can be.

There is a bright side. One of the best perks of this job is that we can keep our privacy!

Gluttony

This is a delicate one, because I know I’ll probably step on a few sensitive toes here. If we’d have a room full of on-screen actors and voice-overs, how would one tell the two apart? It’s easy. The voice-overs are more likely to be overweight.

I’ve written about this before, but weight gain is often the result of a sedentary life spent in a small space behind a microphone. Combine lack of movement with the overeating of unhealthy foods, and you have a recipe for disaster. The good news is that it doesn’t have to be an occupational hazard. Lifestyle and diet are based on choices, and choices can be changed. Consider this:

You’ll never be satisfied until you know what you’re truly hungry for.

Greed

If you believe that voice acting is a shortcut to making lots of money in a short amount of time, think again. To an outsider, being paid $250 for a 60-second narration might seem good money. What people don’t realize is that there’s a big difference between what voice-overs make and what they actually get to keep.

Some colleagues are lucky to have a steady stream of well-paying projects. Many others know that these two hundred and fifty dollars also have to pay for the time in between gigs. It also pays for all the expenses that come with being self-employed, for the rent, for utilities, and for all the other bills that never stop coming.

There’s one more thing I want to say about greed, and it has to do with the quality of our service:

People will never do their best work if money is their main motivator.

Sloth

I have seen quite a few people fail at VO, not because they’re untalented, but because they’re downright lazy. Technology has made it so easy to sign up for a voice casting site, and watch the auditions come in. And when  -after a month or two- the booking rate is still zero, guess who gets the blame?

Laziness is also about expecting others to give you the answers on a silver platter, and milking their network to get ahead. It’s a failure to do all the hard, boring, and unglamorous work that comes with running your own business. It’s about taking things for granted, and not being grateful.

Those who have made the move from a corporate job to being self-employed, know that you often have to work twice as hard and twice as long. When you’re the boss, you run all the risk, there are no paid benefits, and results are never guaranteed. Isn’t that fun?

Wrath

In the eyes of some, the multifarious VO-community is made up of a very helpful and altruistic group of people. However, if you’ve spent some time online, you know that we’re not all saints and angels. There are some very bitter, frustrated, and angry individuals who are trolling various groups. 

They will gladly put a newbie in his or her place. These people always know better, and if you don’t bow to their eternal wisdom and status, they will publicly slap you on the wrist. But wrath takes on other forms as well. 

People get angry when they feel ripped off, either by cheapskate clients or by lowballing colleagues. They get upset when an (in their opinion) mediocre talent “steals” a job they’re not worthy of. Angry people tend to take things very personally, and that’s tricky in an industry where rejection is commonplace. Anger is often the basis for the next deadly sin:

Envy

I wish all of us could be happy for one another all the time. But some people aren’t wired that way. Another person’s success becomes a source for their misery. I remember losing a friend after I landed a job both of us were in the running for. I had no idea why he suddenly disappeared from my life. Years later he told me his jealousy got the better of him. 

Some psychologists believe that there are two kinds of envy: benign envy and malicious envy. Benign envy can be a driving force, motivating people to achieve something great. Malicious envy doesn’t only destroy relationships, it’s self-destructive as well.

The idea that we are always in competition with one another, and that the world is divided into winners and losers, can lead to envy. I always encourage my students to cultivate the lost art of admiration. Rather than being jealous of someone’s accomplishments, ask yourself:

“What has this person done to get to where he/she is now, and what can I learn from him or her?”

Pride

I think there’s nothing wrong with taking pride in what you do, and being proud of what you’ve accomplished. Pride turns poisonous as soon as you start believing that you’re better than others, or when you can’t appreciate other people’s achievements.

Pride often manifests itself as arrogance. The sad thing is that arrogance stunts growth and it creates distance. It’s tough to teach someone who thinks he knows better. Arrogant people tend to have little patience for those who are (supposedly) not at their level. They’re great at making other people feel inadequate and inferior.

Someone once said: “Pride leads to contempt; gratitude leads to compassion.”

Redemption

Let’s remember that as voice-overs, we’re in the service industry. Our success relies on the extent to which we understand the needs of our clients, and our ability to meet those needs. Professional pride can give us the confidence needed to get the job done. But we can’t allow pride to feed our ego, causing us to focus on ourselves, instead of on our customers. 

We can only grow as professionals once we realize that we don’t have to have all the answers, and we don’t have to be perfect. We need to stay open, appreciative, show some humility, and be eternally grateful for the talents we were born with.

Are you following me?

Good, and if -for some reason- you don’t agree with me, there’s only one thing I can do.

I’ll drag you to the nearest pub, and make you drink The Seven Deadly Sins.

That will teach you.

Cheers!

Paul Strikwerda ©nethervoice

PS Be sweet. Please retweet.

photo credit: Nate and Megan via photopin (license)

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Giving Up

by Paul Strikwerda in Articles, Career, Personal, Social Media 46 Comments

Letting GoThis year…

I stopped running after every audition,

Or hoping for that big break.

I gave up my relentless quest for clients,

and allowed clients to come to me.

I quit writing long emails to people asking me for the secret formula to overnight success;

I relinquished my desire to have a constant social media presence;

I said “no” to most requests for interviews, guest posts, and twitter chats;

I even took a few weeks off from blogging, just because I felt like it.

I stayed away from most voice-over gatherings, online and offline;

I did not drool over the latest and greatest gear (well, just a little bit);

I gave myself permission to not be available all the time.

Instead of in the studio, I began most of my days in the gym, gaining strength, and losing weight.

I separated my personal from my professional life,

and decided that who I am, is more than what I do.

This year, I gave up the control

I never had in the first place,

and I replaced most of my “shoulds” and “musts” 

with “I choose to,” and “I’m going for it.”

And you know what?

Things turned out pretty okay.

My business survived.

I survived.

I feel less taxed, and more relaxed.

Here’s what I have learned:

Giving up is not so bad. 

Sometimes the old has to go, in order to make room for the new.

The junk we leave in the attic, and the trinkets we hang on to in the basement,

It can all go. Really.

Life is lighter without it. 

You see…

Many of us walk around with old stuff that isn’t necessarily our stuff.

It’s stuff other people left behind. Baggage. 

Thoughts. Habits. Beliefs. Even objects.

Things that no longer serve a purpose.

It weighs us down.

And when all of it is gone, we can move on.

Because we have reclaimed a space in our lives that is waiting to be filled with excitement and anticipation.

Take it from me:

We sometimes need to lose part of who we were, in order to discover who we are. 

There is much to gain from giving up.

Paul Strikwerda ©nethervoice

PS Be sweet. Please retweet!

photo credit: ‘Letting Go’, United States, New York, Montauk via photopin (license)

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Please don’t let me be misunderstood

by Paul Strikwerda in Articles, Career, Personal 7 Comments

ReflectionA few days ago, something happened to me that had never happened before.

At the end of Uncle Roy’s 10th annual VO-BBQ, a young colleague walked up to me and said:

“I wanted to thank you.

You are the reason why I am a voice-over today.”

“How so?” I asked, pleasantly surprised.

He said: “When I watched your video The Troublesome Truth about a Voice-Over Career, I just knew I had to become a voice actor. Since then I have worked very hard to launch my career, and I couldn’t be happier doing what I love to do. So, thank you!”

“I’m so glad to hear that,” I said, “but really… all the credit goes to you. You made this happen. Not me. I just put a video on YouTube.”

When I thought about this encounter the next day, it made me smile. So many people have seen the video, and quite a few commentators accused me of trying to kill their dreams by listing all the reasons why a voice-over career might not be for them. How dare I?

Now, here’s a guy who had the opposite response. After watching my video, he became more determined than ever to make it as a professional voice talent! It just goes to show that the same information can elicit an entirely different reaction, depending on the person who’s processing it.

This confirms one of my favorite sayings:

The world we see is a mirror of who we are.

If you are a glass-is-half-empty kind of person, you will always find evidence to support that idea. If you believe that the glass is always half full, you’ll find example after example to underpin that view. Our perception is mostly projection.

I also had to smile because I do love it when open-minded, talented people take advice to heart, and run with it.

You see, it’s so easy to look at a video, listen to a podcast or quickly scan a blog post, and immediately move on to something else. That’s today’s society. We go from one stimulus to the next. There’s no percolation time, allowing info to sink in. That’s a shame, because processing more information faster doesn’t make us any wiser. I believe it makes us more shallow and stressed. 

When we listen to someone making a point, we hardly ask ourselves the basic questions:

1. What is the speaker really saying? How much of it do I understand, and what is it that I don’t yet get?
2. What does this information mean to me? How is it relevant?
3. What should I do with it?

Why do we skip these questions?

For one, because many of us have lost the ability to be in the moment and truly listen. We’re so busy trying to come up with a response, that we don’t even hear what’s being said. Or, we assume we already know what the other person is going to say, and we respond to that. The better we know the person we’re talking to, the more frequently this happens.

It’s a relationship killer, and I’m not only talking about intimate relationships.

Whether you’re a voice actor or you do some other kind of freelance work, your level of success is deeply linked to the level in which you understand and respond to your client’s needs. That’s why I find it very challenging to work with clients who give little or no instructions.

It’s impossible to live up to unknown expectations. This is true in our professional, as well as in our personal lives. And because we make assumptions instead of asking questions, we get in trouble. 

The other day I was convinced I knew what a client wanted me to do. My job was to dub a Dutch actor in English, and the director had sent me a video clip of the guy I was supposed to emulate. So, I sent the director a recording of me mimicking the Dutchman to the best of my abilities.

The next day I got a request to redo the dub. “I only sent you the video so you could get a sense of the tempo,” the director said. “I don’t want you to imitate the man. I want you to sound like yourself.” So, once again I had been mind reading someone else’s intentions, and had missed the mark.

Because of experiences like these, I can’t blame those who leave strange and unusual comments on my Troublesome Truth video, or on this blog for that matter. I have to accept that once I release words and images into cyberspace, they will take on a life of their own, and people will interpret them any way they want.

Sometimes I am pleasantly surprised. Like the time this young colleague thanked me for my video.

And I realize that what he did with my message says a lot about him, and very little about me.

Enough said.

Paul Strikwerda ©nethervoice

photo credit: reflection via photopin (license)

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The Most Embarrassing Moment of my Voice-Over Career

by Paul Strikwerda in Articles, Career, Gear, Pay-to-Play, Personal, Studio 8 Comments

Crazy MinionThis week I decided to do something different.

Instead of telling you a story, or giving you some kind of Top Ten, I will answer three seemingly simple questions I get asked a lot.

I’ll start off with some career advice, then I’ll talk about gear, and I will finish with my most embarrassing moment in this business.

Why not save the best for last?

As a voice-over coach, I work with experienced people and absolute beginners. This is what many want to know:

How do I become a top-earning voice talent?

This is actually easy to answer:

By not becoming a full-time voice actor.

Just look at the evidence. I’m sure you’ve seen a few lists of the best paid voice-overs. Trey Parker and Matt Stone are usually on those lists. They are the creators of South Park, and they wrote The Book of Mormon musical. Matt and Trey are screenwriters, producers. directors…. and they do voices for the cartoons they created.

Seth MacFarlane, Harry Shearer, and Hank Azaria are also on that list. All three are multi-talented multimillionaires. Hank is a stage actor, director and comedian. Seth created Family Guy and co-created American Dad. He’s a writer, a producer, actor, and singer. Shearer hosts his own weekly radio show, and stars in many movies.

On July 10th, 2015, Minions hit American movie theaters. The voices of these cute yellow fellows don’t come from a professional voice actor, but from French animator Pierre-Louis Padang Coffi. In the Despicable Me movies, fellow director Chris Renaud voiced a few minions too. 

So, if your goal is to make a ton of money doing voice-overs, the sure-fire road to success does not lead to the VO studio, but to a film set, a Broadway stage, or to a comedy club. There are exceptions, but the people for whom voice acting is just something they do on the side (among many other things), tend to be the highest earners.

My advice: Get famous doing something else first, and before you know it, the voice-over offers will start pouring in!

What Equipment do you recommend for the voice-over studio?

First off, even the best gear sounds crappy in a bad environment. I strongly urge you to spend most of your money on creating a semi-soundproof and acoustically treated recording space before you blow it all on a Neumann mic.

When it comes to selecting equipment, I find that a lot of people go for familiar brand names without looking any further, and they spend way too much money.

When in 2012 I introduced the voice-over community to one of my favorite microphones, many colleagues said: “Conneaut Audio Devices, what kind of brand name is that?” Yet, I still believe that their E100S model is one of the best values for money. Click here to find out why. 

It is probably time for me to change the headline of this review, because the CAD E100S (retailing for about $350) has earned quite a reputation. Whenever someone asks for microphone advice, you’ll always find a happy CAD convert chiming in on social media, and for very good reasons.

Now, it takes a good preamp to make a microphone shine. Audient might not be the first brand you think of when it comes to voice-over gear. Yet, this British company is known throughout the recording industry for their pristine preamps. If you’re looking for a pre with top-of-the-line AD/DA converters, a monitor controller, and lots of connectivity, the iD22 ($599) is an excellent choice. I use it in my voice-over studio, and you can click here to read my review.

Audient iD14

click to enlarge

A few months ago, the iD22 got a little brother: the iD14. It’s a compact, robust, portable plug and play solution. At $299, this stylish all-metal powerhouse is hard to beat in the studio and on the road.

What was the most embarrassing moment of your voice-over career?

Let me preframe my answer by saying that I firmly believe that people make decisions based on the information that is available at the deciding moment. This information is always insufficient, and it is colored by many factors such as our emotions. Looking back, some of the decisions you and I have made may seem silly or stupid now, but had we known better, we would have made better choices.

Here’s one decision I later came to regret.

Back in 2009 I was launching my voice-over career in the United States, and I signed up for voices.com. That turned out to be a pretty good move, because straight away I started booking a handful of lucrative jobs.

A few months later, Voices held a contest called “The Ultimate Success Story,” asking their members to write a few words about how well they did using the online voice casting service. The grand prize was a $500 gift certificate to pro audio retailer Sweetwater.

I think you can guess what happened next: my glowing testimonial turned out to be the top pick. Last time I checked, it is still used for promotional purposes.

Why was winning the grand prize so embarrassing?

Well, right after claiming my reward, my luck on Voices ran out, and after a few years I started to dislike the whole Pay-to-Play model. As I wrote in my book Making Money In Your PJs:

“In 2013 I had a five-star rating, 5445 listens on voices.com (more than any other Dutch talent), and I landed a total of… (are you ready?) TEN jobs, earning me a whopping $2,740.89. God only knows how many auditions I have had to submit before being selected.

This can only mean one of two things. Either, I stink at playing the Pay-to-Play game, or I’m a talentless, misguided soul who should be doing something useful with his life.”

That year I left voices.com, and I never looked back. I no longer believe that a site like Voices benefits my career or my community. As I wrote in my article Leaving Voices.com:

“Today, I’d rather work for agents who have an incentive to send me quality leads with decent rates. There are no upfront fees. When I get paid, they get paid. When they negotiate a better deal, they make more money too. That’s only fair. I only pay when I actually get to play.”

Every now and then I still run into people who have read my prize-winning endorsement. They also know of my overall disenchantment with online casting mills. And when they bring up my old testimonial, I get very uncomfortable.

It is the unfortunate price I pay for my Sweetwater shopping spree!

But don’t feel sorry for me.

I may not make as much as Trey, Matt, Hank or Harry, but I’m doing quite alright. 

Paul Strikwerda ©nethervoice

PS Be Sweet. Please retweet.

photo credit: Happy Meal Minion Toys via photopin (license)

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The Ministry of Silly Voice-Overs

by Paul Strikwerda in Articles, Pay-to-Play, Personal 19 Comments

Lumberjack SongLast week it happened again.

In my dreams.

I got a phone call from a potential student who wanted to know how long it would take to break into the voice-over business.

He had no training, no equipment, no experience, and no patience. When I asked him how much he was willing to invest, it turned out he had no money either.

What a brilliant start!

“But I have a profile on voices.com,” he said proudly.

“How did you pull that off?” I wondered.

“I just recorded a few things on my friend’s computer so I would have some demos, and they accepted me straight away. They must think I have potential, right?”

“Listen carefully,” I said, “these people would accept a talking parrot for a new member as long as it presented a credit card that wasn’t expired. In fact, I believe I’ve heard a few of our feathered friends on that site, and they all sound very much like Gilbert Gottfried.”

“Oh, I can do a Gilbert Gottfried for you,” said my aspiring voice-over enthusiastically. “Just give me a few seconds to get into character.”

“Please don’t,” I begged, but it was too late. I had to hold the phone a mile away from my ear in order to avoid permanent hearing loss.

After one of the most painful minutes of my life listening to the sound of an Aflac duck being strangled, I had had enough, and shouted:

GILBERT, YOU’RE FIRED!”

“That’s so funny,” giggled the voice on the other end of the line. “Gottfried lost his job after making a tsunami joke. I must have sounded pretty convincing.”

“To tell you the truth, you sounded more like a dead parrot to me, my friend. Had you gone on for much longer, my neighbors would have reported me to the police for cruelty to animals. I’m sure they could hear every wretched noise you just made.”

“Speaking of dead parrots,” the aspiring student continued unabashed, “I can also do a mean John Cleese impression. And without skipping a beat he yelled:

‘Ello, Miss, I wish to complain about this parrot what I purchased not half an hour ago from this very boutique.’

“Before you go any further, Mr. Cleese,” I interrupted, “I have an admission to make.”

‘ELLO POLLY!!!!! Testing! Testing! Testing! Testing!’ the guy continued, but the moment he took a breath I seized the opportunity and said:

“You are extremely talented…”

The blissful silence that followed these glorious words lasted precisely two seconds.

“Do you really think so?” the impersonator whispered.

“Extremely talented…

at pissing people off, Pet Shop man,” I continued. “Let me give it to you plain and simple: 

If you go on like this, I can pretty much guarantee that you’ll never get a second chance to make a first impression. Right now, your voice-over career is as dead in the water as Monty Python’s Norwegian Blue. It’s stone dead. It has ceased to be. It’s expired, and gone to meet its maker. Bereft of life. It’s kicked the bucket, and joined the bleedin’ choir invisible…”

“Alright, alright… I get it,” said the voice-over wannabe. “But you have to help me out here. I came to you for some coaching. Not to have an argument. I told you that at the beginning.”

“No you didn’t” I said.

“Yes I did,” he said.

“You did not!”

“I’m telling you I did!”

“You did not!”

“Oh this is futile,” he said.”

“At last we agree on something,” I replied. “From what I’ve heard so far, you’re as good at doing voice-overs as Basil Fawlty was at running a hotel.”

“Coming from you, that means a lot,” the guy said. “I appreciate your honesty. Will you be my coach?”

“Don’t be ridiculous,” I exclaimed. “I just insulted you, and you want to be my student? What are you? A masochist? I don’t think you’re cut out for this sort of work.”

“But for the past few months this has been my dream,” he stammered. “Right now I work at Holiday Hair, and I hate it. I have this terrible un-un-uncontrollable fear whenever I see hair. When I was a kid I used to hate the sight of hair being cut. My mother said I was a fool. She said the only way to cure it was to become a hairdresser. Guess what? It didn’t work.”

He let out a deep, sad sigh.

“Mr. Strikwerda, If I can’t do voice-overs, what else am I to do?”

I knew I couldn’t leave the guy hanging. He had a good sense of humor, and I wanted him to get something out of our conversation. What was I to do? All of a sudden I knew the perfect answer.

“Listen, I said… why don’t you…  why don’t you become a… LUMBERJACK!” 

“Leaping from tree to tree as they float down the mighty rivers of British Columbia,” he continued.

“The giant redwood, the larch, the fir, the mighty scots pine…”

“If I ever want to get rid of this lad, I have to stop feeding him lines,” I said to myself. After taking a sip of water I got back into the conversation.

“You know my name. What’s yours?” I asked.

“Michael,” he said. “I was named after Michael Palin.” 

“How surprising,” I thought. 

“Well, Michael, I tell you what. Why don’t you take one of your demos, and send it to the Voice Arts™ Awards. If you win, I’ll give you five free coaching sessions. How does that sound?”

“Are you serious?” he asked. “That’s amazing! Thank you. Now I feel much more optimistic.”

“That’s the spirit!” I said. “You know what they say: ‘Always look on the bright side of life.'”

Michael laughed, and replied on cue:

“Nudge, nudge. Say no more!”

Paul Strikwerda (and Monty Pyton) ©nethervoice

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photo credit: Photo 02-07-14 11 21 31 via photopin (license)

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How Vocal Coach Elissa Weinzimmer Lost Her Voice and Found Herself

by Paul Strikwerda in Articles, Career, Personal 14 Comments
Elissa Weinzimmer, vocal coach

Elissa Weinzimmer

Okay. I’m going to do the decent thing, and not start with how a simple sex toy could benefit your (voice) acting career.

That would be a cheesy way to pique your interest, and I’m not going there.

Besides, it’s just a small part of a much bigger story, and it has been covered before

Don’t worry. I’ll get to it eventually, but you have to be patient.

Instead, I’d like your mind to go somewhere else…

Imagine for a moment that you’re young, and your voice is your life. 

You love it so much that you want to make a living using that voice.

You take every opportunity to speak, sing and perform in public.

You dream of a career on stage, and you work very hard to make it a reality. 

And then, all of a sudden, you lose the one thing you trust and rely on most.

How would you feel?

This is not some sort of hypothetical scenario. This actually happened to vocal coach Elissa Weinzimmer. She told me her story, and today I’m going to share it with you. Here’s Elissa, recounting the events that took place some eight years ago.

“Simply put, I lost my voice in 2007. It was due to a combination of factors… I was really pushing to belt a solo in my a cappella group (USC Reverse Osmosis), and I was also drinking almost every day because I was trying to enjoy my remaining months in college (!). The drinking part was quite out of character, so it only lasted about a month before my body reacted. One morning I woke up, and felt like I had shards of glass in my throat. It hurt to swallow and speak. Later on that day, I spat up blood.

I rushed myself to the Ear, Nose and Throat specialist that week to have my vocal cords scoped, and I was told I had severe onset of acid reflux, and had experienced vocal “trauma” from overuse. I was put on vocal rest for a month… I had to walk around with a little notepad to communicate my thoughts. After that, I was sent to speech therapy. The whole experience was a major turning point for me. I stopped performing. I even stopped singing much in the car or the shower, places where I usually rocked out. Recently, I’ve started to call the seven years after losing my voice my silent years.”

When your voice is such a part of your identity, what did it do to you psychologically, when you could no longer rely on it?

“It was really emotional, of course. My confidence took a hit because I felt like I couldn’t rely on my voice. When I talk about it in yogi terms, I say that I spent years shutting down my fifth chakra, the center of energy in my throat. The fifth chakra is all about creativity and expression, so I felt stifled. Opening back up to my expressiveness has been a challenging but joyful process.”

How did losing your voice change a possible career path you had set out for yourself at that time? 

“Well, I’d spent most of my life believing that I was going to pursue a career in acting – that I was going to sing on Broadway. Interestingly enough though, a few months before I lost my voice I directed my first full length show, the musical Cabaret. So I was already intrigued and exhilarated by the idea of pursuing a career in directing. When I couldn’t rely on my voice anymore, it was a no-brainer that I would focus my efforts on directing instead. The idea to teach voice didn’t arise until a year or so later.”

Some people look at unfortunate events as blessings in disguise. Was losing your voice such a blessing, and in what way?

“Eight years later, I absolutely believe that it was a blessing. My story fits the archetype of the person who enters a healing or helping profession because of their own challenges. Losing my voice redirected my course in life, and I deeply love what I do now. So, in some ways I’m very grateful to have gone through the experience.”

What surprising things did you discover in the process of getting your voice back, and how has that changed you as a person, and as a professional?

“By the time I was ready to start reclaiming my voice I was already teaching voice to others quite a lot. It became clear to me that it was time to start walking the walk rather than just talking the talk. After all, it’s one thing to tell people to express themselves fully, and it’s entirely something else to be a model of that. I have to admit, a lot of my motivation for performing again was selfish – I needed to do it for me. Yet in pursuing my passion and my truth, I hope I offer a model that encourages other people to do the same in their own way. I believe the world will get really exciting when a critical mass of people start pursuing their true passions and desires, and I feel very strongly about being part of that movement.”

You have used a few methods to restore your voice, to strengthen your vocal folds, and to deal with vocal fatigue. One is called Fitzmaurice Voicework®. In a nutshell, what did you learn from using this technique that was new to you?

“It wasn’t what I expected. I encountered Fitzmaurice Voicework® in my theatre voice class when I was a senior at the University of Southern California. After I lost my voice I began to study the technique more deeply. Fitzmaurice is a beautiful and unique full body approach to making sound, but the exercises weren’t the thing that provided the biggest change for me. The huge change came from encountering a mindset shift inherent in that work: that instead of needing to have the best voice or a perfect voice, I could focus on having my voice.

I showed up at Fitzmaurice lessons wanting to get better and fix my voice. Of course that makes sense, I had spent my whole life up to that point trying to be a good singer and trying to make a good sound. But I learned that improving the voice is a paradox, because in order to get “better,” we have to uncover what’s already there. It’s not about adding stuff, it’s about peeling the extra junk away. In this new way of thinking I could let go of judging myself as good or bad/right or wrong, and I could instead ask myself: “What might this way of making sound be good for?” or “What might this way of breathing be right for?”

This paradigm shift changed everything for me. Once it sunk in, I was immediately committed to the idea of becoming a voice teacher, and sharing this way of thinking with others.”

You say the whole body is involved in creating sound. Many voice-overs lead very sedentary lives. They lock themselves up in a small, soundproof box, and sit all day, reading long scripts. What advice do you have for them?

“An ongoing struggle that I’ve had in my own vocal practice is to actually do my warm ups and take good care of myself. I will be the first to admit that that’s challenging! I have often felt like I’m not doing enough, and when I start working without warming up I feel guilty. However I’m lucky to be curious – fascinated in fact – with how the voice works and the connection between the voice and the body. At this point I’ve spent years experiencing and teaching warm ups and exercises. In the process I have come to believe beyond a shadow of a doubt that having a vocal practice works. Doing vocal warm ups and keeping ourselves in shape makes a difference.

So, for those of us who are really committed to using our voices as an instrument, I suggest this:

Get curious about how your voice works. We would never hop on a motorcycle without first learning how it works, so why would we ever presume to use our voice every day if we don’t understand it? Pick up a book and read. Joanna Cazden’s “Everyday Voice Care” is a great place to start. Create accountability and support. Sign up for a class. Go to yoga or the gym regularly. Create a practice.

Professor David Ley

Professor David Ley (left)

In 2012 you moved to Edmonton, Canada, to earn an MFA in Theatre Voice Pedagogy at the University of Alberta. That’s where you met one of your mentors, professor David Ley. One of the things he has developed is called the “Vibrant Voice Technique.” Tell me about it, and in particular how this technique could be beneficial to voice actors.

“Vibrant Voice Technique is based on this outside-the-box idea that David had to use a vibrator for your voice. He had a client suffering from extreme vocal fatigue. She’d been to the Ear Nose and Throat doctor, and she’d been scoped, but there was no damage. That being said, she was having ongoing difficulty making sound due to muscle tension. She had trouble giving herself a manual throat massage to release the tension, so David thought to himself… “Hmm, what’s small and vibrates?” The subsequent lightbulb moment led to a trip to the “love shop” to purchase a pocket-sized vibrator, and sure enough it worked!

Essentially, with Vibrant Voice Technique we use external vibration to reduce muscular tension, and enhance resonance. The technique can be incredibly beneficial to voice actors because it makes vocal exercises quick, easy, and highly effective. You don’t have to have a long regimen of exercises that you feel guilty about not doing. Quite honestly, Vibrant Voice is a shortcut to staying in vocal shape. So for voice actors who deal with issues of duration and overuse it can be extremely helpful.”

You’ve taught this technique to stage actors, on-camera actors, and professional singers. What’s the response when they found out they’re about to use a sex toy?

“There’s this very funny moment that happens when I say to someone: “I teach people to use a vibrator for their voice.” Almost always it goes like this: a blank stare, followed by a slow smile, then a vigorous nod. Sure the idea is surprising, but it makes sense to most people as soon as they think about it! Obviously many media outlets have capitalized on the sex toy angle because it’s sensational. Yet we continue to teach and do what we’re doing because the technique really works.”

Right now you’re recommending a “sensual personal massager” made by a Swedish company, but you’re developing a custom-made voice vibrator, aren’t you? What’s the word on that?

“Yes, we are in the process of developing our own vibrator. Unfortunately, I can’t say too much about that at the moment. However, if anyone reading this is interested in getting involved with the fundraising or research process, they are welcome to email us! You can find our contact info at Vibrant Voice Technique.

Apart from being the managing director of Vibrant Voice Technique, you run your own business called “Voice Body Connection.” What do you offer, and who are your clients?

“Voice Body Connection is based in New York City where I live. The business is all about helping people tune into the connection between their voice and body (as the name suggests). My mission is to help performers and public speakers communicate with more confidence and ease. I work in many ways: I coach clients privately in person, and over the internet. I teach actors at a studio in New York called Anthony Meindl’s Actors Workshop. I also teach an online Speak With Confidence class for public speakers. I’d love to develop a class for voice-over actors too!

In whatever format I’m teaching, the work starts with examining and shifting our mindset about how we communicate, and progresses to techniques and practices to create sound with more expression and less effort.”

I’m particularly intrigued by something you offer called Yoga for the Voice.

“I think there are many voice teachers now who are playing with combining vocal exercises and yoga. In a lot of ways the practices are complementary. So, I certainly can’t claim to have invented Yoga for the Voice. However I love exploring the interplay of how we might make sound while we do yoga, or how we might carry yoga concepts into voice work. It’s an exciting area of exploration for me, and I think for my students too!”

You also prep people for auditions. What are some of the common mistakes you help people correct?

“Well, I think the greatest challenge for a performer is that we’re usually given a script, and that maps out our impulses for us. It is so easy, when we’re being told what our impulses should be, to plan and make logical decisions about how we’ll perform. However the real goal is to allow impulses to bubble up creatively from our right brain, the same way impromptu speech pours out of us. So, the biggest thing I find I spend my time doing when I’m coaching people for auditions or performance, is helping them find a way to marry their own impulses with the impulses that have been provided in the script.”

Quite a few voice actors suffer from vocal fatigue. They got into the business because they loved to read out loud, and because they could do “funny voices.” Not everyone has had professional voice training. What advice do you have for an audio book narrator who records five hours a day, or for a voice actor who has to scream his head off while recording video games or cartoons?

“So, you’ve just brought up two issues: the duration issue (length of time doing the work) and the use issue (are we using healthy practices?). In either case, I highly recommend a warm up and a cool down.

Now, we’re doing the warm up not just to go through the motions. We’re doing it because it’s an opportunity to let our voice know: “This is how I’d like you to behave as I move through my work.” It sets us up for success. After you’ve done a warm up you can do whatever you want within reason – you can scream, cry, and make crazy sounds.

At the end of your session, you want to reset by doing a cool down. You’ve done a lot of work and potentially used extreme effort, so you want to come back down to a more healthy, neutral resting place. The primary reason actors get into trouble with fatigue is because they carry their overuse or misuse into the rest of their day or into the bar that night. So the biggest piece of advice I can offer is: Warm up and cool down! Even thirty seconds of humming will do.

Elissa Weinzimmer, performing "Home."

Elissa, performing her show “Home.”

And finally, back to you. Helping all these performers, don’t you feel the pull of the stage? Will you be coaching in the background, or is there a chance we could see you perform in public again?

“The answer to both is yes! I love coaching. I love helping facilitate people’s art. However, now that I’ve broken the seal, so to speak, I’m back, and I’m going to continue performing!

What do you mean?

I recently sang a cabaret show for my 30th birthday! It was an incredible experience. The theme of the show was “Home.” I’ve been moving around a lot over the last couple years, so it’s about finding home wherever I am. But it’s also about coming home to my voice. You can read about my three performances on a special website I just created.

I don’t know what my next project will be, but I’m very much open to the possibility and opportunity to perform again.”

SPECIAL OFFER

Elissa has developed an online training on how the voice works, and she offers online voice coaching. She also teaches one-on-one sessions in Vibrant Voice Technique via Zoom (online), or in-person in New York City. Check out her website for details.

She’s kindly offering readers of this blog 10% off of any of her sessions when you mention Nethervoice. If you’re unsure how to properly use your voice, or if you’re suffering from vocal fatigue, one or more sessions could very well save your career. 

Thank you, Elissa!

Paul Strikwerda ©nethervoice

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Are Clients Walking All Over You?

by Paul Strikwerda in Articles, Career, Freelancing, Money Matters, Personal 36 Comments

Angry manAs a freelancer, I’ve had to learn many lessons.

Some of these lessons came easy. Others were excruciating.

Out of all the things I picked up along the way, these two were perhaps the hardest:

1. How to deal with conflict.

2. How to stand up for myself.

I grew up in a very protective environment, and was taught never to raise my voice. The main philosophy in our house was this:

Most people have good intentions. If you treat them with kindness and understanding, they will treat you in a similar way.

So, when my best friend asked if he could borrow some money, I immediately gave it to him. I think I was eight years old at that time, and I had earned a few bucks by helping out around the house. “You’ll get it back tomorrow,” he said, and I totally believed him.

Of course he never returned a penny, and I couldn’t figure out why. Was it something I had said? Was it something I had done? You see, that was one of my patterns. Whenever something negative would happen to me, I started questioning myself.

This made it harder for me to confront my friend and ask for my money. Part of me didn’t want to risk losing him as my best buddy. Part of me was just too scared to challenge him. “Don’t cause conflicts,” said that little voice in the back of my head that sounded very much like my mother. “People might not like you when you start arguing with them.”

A LOSING STRATEGY

I have to tell you right now: this approach didn’t work for me as a child, and it didn’t work for me as an adult. It left me with no backbone, and it made me vulnerable. Yet, when I started my own business, I did everything I could to avoid conflict by becoming a people-pleaser.

If you’re offering a professional service like I do, that’s not necessarily a bad thing. You want your clients to be happy, and their wish is your command, but there are limits. I found it very hard to say “No,” even when clients made unreasonable demands.

“Could you cancel all your plans and come to our studio for an audition tomorrow? Let’s make it nine o’ clock.”

The next day I cursed rush hour traffic on my way to New York for a cattle call in some obscure basement. I would spend half a day on the highway, and a small fortune in parking fees to audition for a $250 job. It was madness.

“Since you’re a Dutch native speaker, could you check the translation of the script we sent you, just to make sure everything is the way it’s supposed to be?”

Unable to refuse, I would spend the next two hours proofing and correcting a horrible script that had been translated by stupid software. All of this for a cheap client who never said “please,” or “thank you,” and who expected me to do this at the drop of a hat, and for free.

“If I don’t do it, I might lose the job,” I told myself in those days.

Five minutes later, the phone would ring. It was one of my late-paying clients.

“Paul, we’re having some cashflow problems. Is it okay if we pay you in about… six weeks?”

“I’d rather get paid in six weeks than not being paid at all,” I said to myself, and I told the client not to worry. I was going to be the easiest freelancer they would ever work with!

MR. DOORMAT

Looking back, I had all sorts of people walk over me, and I found it increasingly difficult to put on a professional smile, and be okay with being treated like a dirty disposable doormat. Even though I began to resent being disrespected, there were three things I forgot.

1. Ultimately, my ultra-accommodating behavior gave me something I wanted: a way to avoid conflict. I would be seen as the amiable hired helper who always went above and beyond. Who wouldn’t want to work with me?

2. I wasn’t a powerless victim of those who took advantage of me. I was an active participant in the process by allowing people to walk all over me.

3. By behaving the way I did, I created certain expectations. I taught my clients how to treat me.

At the time, I didn’t see it that way. I saw myself as the always accommodating Mr. Nice Guy, smiling on the outside, but suffering in silence on the inside. It was only a matter of time before the last drop landed in the bucket.

PUSHING MY BUTTONS

I had finished recording a technical script for a high-maintenance, unorganized client who always needed everything yesterday. Even though I was swamped, I managed to meet his deadline. Two days later I was getting ready to go to a wedding, when he called me with some drastic changes to the script.

“Don’t blame me,” he said. “I don’t control the people I work for.”

He basically expected me to drop everything and help him out, and here’s the worst part: he wanted me to do it at no charge.

Already in my tuxedo, my frustration finally reached a boiling point, and I snapped at this man with an indignation that had been building up for years. I’ll tell you: when I was done, I felt so relieved!

My client, on the other hand, was speechless. Once he composed himself, he just said a few words:

“I wouldn’t want you to miss that wedding. We’ll go over everything tomorrow, and I’ll make sure you get paid for your time.”

Just like that!

I was stunned.

I looked in the mirror and thought:

“So, that’s what happens when you put your foot down!”

I later apologized to the client for losing my temper, and I thanked him for teaching me a valuable lesson.

BOUNDARIES

This all happened quite some time ago. Eventually, I came to realize that I had to set some professional boundaries. Now, if you’re going through the same things I experienced, you might wonder:

How do you know where these boundaries are? They’re pretty much invisible.

It’s simple, really. You know where your boundaries are by the amount of BS you’re willing to put up with in your life.

As long as you’re okay, no lines are crossed. But if someone or something makes you angry or upset, it’s probably a sign that your boundaries have been violated. You’re likely to find out during some kind of crisis. That’s when you discover who you are, and what’s important to you.

Over the years I have developed very strong boundaries when it comes to rates, professional standards, and the terms and conditions under which I am willing to work with a client or a student.

I no longer drive to New York if a job pays less than $500. My agents know that, and they understand. Most of them will ask a producer if it’s okay for me to send an MP3 audition, instead of making me go to a cattle call. Usually, that’s no problem either.

If clients want me to translate or proof a script, they’ll have to pay me to do it, and payment is expected within 30 days after the invoice is received. I’m happy to record changes to the script after the initial, approved text was recorded, but not for free. 

NEW RESPECT

Did I lose a couple of clients because I refused to put up with their BS? Of course I did, but I was glad to get rid of them. Now here’s the kicker…

Because I was putting my foot down (ever so gently, of course), people started to respect me more.

As my self-confidence increased, their confidence in me increased as well. To my surprise I discovered that being clear about my boundaries lead to less conflict. 

My rate was no longer seen as expensive, but as a sign of professionalism. These days, many clients are willing to do a lot to accommodate me, instead of the other way around.

All in all I’d say that standing up for myself has made me feel better about myself in general, and it has brought more clients to my business.

However, there’s one thing that keeps on bugging me.

Not long ago, the childhood friend I told you about in the beginning, found me on Facebook, and now he wants to connect. It’s been more than forty years since we last spoke, and I’m curious to find out how he is doing. However, I’m reluctant to honor his request.

After all, the guy still owes me money!

Paul Strikwerda ©nethervoice

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photo credit: la colérica e inmediata respuesta gestual via photopin (license)

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The Secret To Free Upgrades

by Paul Strikwerda in Articles, Personal 8 Comments

smiling old manIt’s my ultimate dream…

To board a transatlantic flight, and get a complementary upgrade to first class.

Or to pay for a simple hotel room, and being handed the key to the penthouse suite. At no additional charge.

I love a good deal. Especially when I’m not paying for it!

And how about getting last-minute tickets to that sold-out play or musical? Wouldn’t it be great to run into someone who’s willing to sell you the best seats in the house at half-price because he can’t make it?

“Alright, that will never happen,” you respond, and I don’t blame you. 

Most airlines have instituted a zero-upgrade policy. Hotels will make you pay if you wish to stay in a nicer room, and that loud, sweaty guy in front of you will snag those cheap Broadway tickets for a show he doesn’t even like. 

Some things are just too good to be true, and they will never happen to you.

And yet, one of my friends seems to have the magic touch when it comes to upgrades. He’s in his seventies, and the other night he went to dinner and got a free dessert. Recently, he took a cruise to the Caribbean, and landed a spacious room with a view, even though he’d only paid for a small cabin.

He’s always getting deals and discounts, and I don’t know how he does it. Is he just lucky, or is he reaping the rewards of having been an amazing person in a past life?

Let’s forget reincarnation for a moment, and find out why my friend -let’s call him Ben- receives these complementary upgrades and discounts. I have a feeling it has to do with his mental make-up. His personality.

First of all, he’s the epitome of optimism. In Ben’s world, nothing is impossible. Ben doesn’t see obstacles. He spots opportunities. 

Secondly, he’s one of the most positive, altruistic souls I know. Ben is always complimenting people left and right because he sees the good in everyone.

And compliments make people fly.

Ben’s also a good listener. He’s the kind of person you’d tell the story of your life to, because Ben is genuinely interested, he doesn’t interrupt, and he doesn’t judge.

Ben doesn’t like to talk about himself. He wants to hear how you are doing. Ben doesn’t have a hidden agenda, or some intricate spiel. He happens to like people, and people like him.

And most importantly, he doesn’t care if you’re a captain of industry, or a burger flipper at the local greasy spoon. He will give you the same, warm Ben treatment, because that’s what you deserve.

You couldn’t find a nicer guy, even if you tried.

“But what about this saying Nice people finish last?” you may ask. “Isn’t there some truth to that? People walk all over doormats. They always have, and they always will.” 

I disagree. Nice people can be assertive. Sweet people can have a spine. A very sweet spine! Nice people do finish first.

Ben once told me:

“Most folks are willing to go the extra mile for you, but not if you’re a jerk. If you go all ballistic on a poor call center assistant, you know you’re going to be put on hold for a very long time. If you’re patronizing to a waiter, it may take a little longer for your food to arrive.

Being kind doesn’t cost a thing, but don’t expect any favors if you’re being disrespectful and rude.

Now, I know that’s not an earth shattering message, and yet I wish this world would choose kindness over conflict.”

Being a nice guy is not the only reason why my friend Ben enjoys his occasional perks and upgrades. When I asked him about it, he shared a very simple secret with me that has made all the difference. In fact, it is so simple and straightforward that most people don’t even think about it.

“My mother was a very wise woman,” said Ben. “And this is what she told me when I was five years old:

You’ll never get what you don’t ask for.

Here’s an example.

One of my grandsons is a freelancer. The other day he was complaining about a rate a client had offered him. It was on the low side, but he took the job anyway, because he needed the money.

Did you ask for more? I said.

“No,” he answered. “I didn’t want them to go to someone else. Besides, they said they had a limited budget.”

A month later he ran into a colleague who happened to work on a similar project for the same company. And get this: They were paying this man twice the amount he was making! 

My grandson became really angry. He called his project manager and yelled: “Why are you paying this guy two times what I’m making while we’re practically doing the same job? That’s not fair, is it?”

“Calm down, said the project manager. “It doesn’t have anything to do with fair, and I’ll tell you why. With us, you negotiate your own rate. That’s how we do it. Your colleague gave us a number, and we agreed. It’s as simple as that. You could have done the same thing. All you had to do was ask.”

I’ll give you another example, said Ben.

My neighbor’s wife -a very nice lady- was moaning and groaning that her husband wasn’t romantic anymore. “We used to go out all the time, and we had so much fun,” she sighed. “These days he just sits on the couch, and watches TV.”

Have you asked him to take you out on a date, lately? I said.

“Of course not,” she replied. “It has to come from him. It has to be spontaneous. My husband is anything but spontaneous.”

“That’s what I mean,” said Ben. “She doesn’t understand the concept. If she wants things to chance, she’s got to take action. 

You’ll never get what you don’t ask for.

Frankly, it’s the only reason I got that marvelous room on my last cruise. When I got on board, I started talking to the purser. He was an older guy, like me. It turns out, we went to the same high school, but we were five years apart. We even had the same favorite teachers, and we hated the same ones too! Then he asked me what room I was in, and I told him. He said it was very close to the engine. That’s probably why it was so cheap.

Then I looked at him, and said: “I don’t suppose there’s anything you could do about that, is there?”

He glanced at his chart for a moment, and said: “Let me see what I can do.”

Next thing I know I was out on my very own balcony, smelling the fresh, salty air. The engine room was far away. One night I was even invited to dine at the captain’s table. When you’re my age, it doesn’t get any better than that!”

He took a deep breath.

“You know,” said Ben with a smile. “People think these things only happen in books or in movies, and that’s not true. They do happen in real life, as long as you believe they are possible. You’ve got to believe.

Sometimes all it takes is a smile, a little kindness, and an innocent question.

Tell me: Is that too much to ask?”

Paul Strikwerda ©nethervoice

photo credit: the old man and the sea : santa barbara (2006) via photopin (license)

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Causing A Ruckus. Again.

by Paul Strikwerda in Articles, Career, Freelancing, Internet, Money Matters, Pay-to-Play, Personal, Promotion 45 Comments

Sweet watchdog.Oh dear, I think I stepped on some very sensitive toes, last week.

And I’m not at all sorry.

If you weren’t part of the now 8,500 strong group that has read last week’s story, click here to catch up on what you missed. It will take you to:

5 Reasons Why You Should Never Become A Voice-Over.

Some of the folks who read it, kindly called me:

“Disheartening and rude.”

“Snarky, mean-spirited, and quite arrogant.”

“Negative, pompous and absolute.”

Another commentator wrote:

“Seems like a severe case of sour grapes and he/she really needs to seek out a career change…”

People know me so well, don’t they? They haven’t got the faintest idea whether I’m a man or a woman, but they sure know my deepest motivations, and darkest desires.

Listen up people. There are psychics among us, and they know exactly what drives us!

If you’ve read all the comments, you know there were other opinions:

“A little reality check is always a good thing. And, as Paul pointed out at the end, if you’re a fool and passionate about it, then you’ll love every lonely, frustrating, fabulous minute of it!”

“As one of the doe-eyed hopefuls making these same mistakes and assumptions, I respect his perspective.”

“Knowing these truths and being aware of the harsh realities of the business is what helped me survive and get work.”

IT COULD BE WORSE

Should you belong to the group that believes I was impudent and impertinent, you must read a blog post entitled:

Five Reasons You Won’t Make It As A Writer,” by John Hartness.

Here’s how it starts:

“I’ve decided to just embrace my role as the Simon Cowell of the writing world. I’m honestly tired of being nice and supportive to everyone who comes up to me with a half-baked idea or worse, a half-baked product, and asks what I think. Because they don’t want to know what I think. They want to hear how awesome they are. And most of the time they aren’t awesome. Most of the time I’d be better off trimming my toenails than reading their godawful attempts at a book or story, because at least that can get exciting if I trim a little too closely. So here goes – unexpurgated Hartness on why you’re not going to make it as a writer.”

And that’s only the beginning…

If, after reading that tirade you still believe I’m the rudest man in the voice-over universe, your skin is way too thin. That’s a serious problem, because -just as the life of a writer- the life of an average voice talent revolves around rejection. And if you’re not rejected enough, you’re not auditioning enough.

Now, is this me being negative and bitter again?

Hell no!

I’m not saying anything new. I’m merely stating a fact, and if you can’t handle that, you are being bitter. Not me.

RULES AND EXCEPTIONS

Here’s what most of my critics pointed out (and I paraphrase here):

While there is some truth to Paul’s five points, there are exceptions to his rules. Quite a few people are making a good living as a voice-over. Some are doing very useful work. It is possible to be social and productive as a VO.

To that I say: Big whoop!

I know a few actors who aren’t waiting tables in NYC or LA, but what does that prove?

Of course I’m generalizing. Anyone who has been in this industry for longer than a year recognizes that. But that doesn’t mean there’s no validity to my point of view. Here’s a quick recap:

– This world needs less talk, and more action.

– VO rates have been steadily eroding.

– Being a voice-over can be unhealthy, and lonely.

– Finding the work often takes more time than doing the work.

– It may take years before you make some serious money.

WHAT’S MY OBJECTIVE

Let’s be honest. Are these really the statements of some disenchanted, fearful soul, meant to scare newcomers off his lawn? Or am I simply restating a few arguments countless colleagues have made for many, many years?

If you have a problem with these conclusions, why shoot the messenger? Why not write to that online casting site you paid good money to, and ask them to raise the minimum rate, and to do some decent quality control? You’re an esteemed member. Shouldn’t you have a say in these matters?

And to commentator Scott Spaulding I’d like to say this:

You claim that there is money in voice-overs, and that’s fine. Your profile on Elance/Odesk tells me that your minimum hourly rate is $38. You voiced an animated infographic for $82! And you’re telling me that you’re “not working for beer money?”

Are you serious?

You wrote:

“(…) just because you work as a voice talent, doesn’t mean you don’t have any interaction with anyone. You can still pick up the phone and call a client directly to try to build a relationship that way. As well as cold-calling potential clients and try to build a report with someone other than through email.”

Yeah, let’s cold call a client to break the social isolation, and build a relationship. I’m sure that’ll go over really well. We all know how much people love to get a cold call. I haven’t had one in a while, and I really miss it.

WHO’S HYPOCRITICAL

I do have to commend you for your honesty, Scott. You said:

“I did find your comment about the voice conference speakers a little bit hypocritical though. You make a snarky remark about the VoiceVIP’s talking about themselves and plugging their own books at these conferences… when you’re doing the same thing on this blog! You have a link to your book on this page that says “Buy the book!” They’re using the conferences to help advertise and sell their book and you use this blog to help advertise and sell your book. You even plugged your book in one of your replies to someone who posted a comment.”

Are you saying that I shouldn’t promote my own work on my own website? What school of business did you go to? You’re on my turf, and the number one goal of this site is to generate an income. How is that hypocritical? You have samples of your work on your website, don’t you? 

There’a big difference between landing on my site, and going to a VO conference. The 5,000+ people who visit my site every month pay zero dollars. What do they get for that? Over 120 blog posts that many visitors find informative, entertaining, and thought-provoking. Unlike some VO-conferences, I’m not asking people to pay a hefty fee for my privilege to plug my products.

BEING PRODUCTIVE

Scott, I totally disagree with you on your definition of “productive.” You said:

“Whatever you’re doing that is helping build your VO business IS being productive. Whether it’s looking up places to contact, working on a new demo, emailing potential clients, looking up new marketing ideas… it’s all part of working towards your goal of getting business!”

Being busy does not equal being productive. 

In any business, input leads to output. Input can be anything used to produce a product or a service (such as writing newsletters and emails, producing demos, making calls). Productivity is measured by the result of those actions. It’s the output that matters.

When you’re delivering services at a more rapid rate than before, you’re being more productive. Not when you’re making more calls, or when you’re doing market research.

MY MOTIVATION

As an envelope-pushing, pot-stirring blogger I accept the fact that people will criticize and ridicule me. Different opinions and dialogue are welcome, as long as we can have a civilized discussion. 

I also realize that not everyone gets my tongue-in-cheek style. People tend to take the written word more literally, and snarcasm is not for everyone.

I never ask my readers to agree with anything I’m suggesting, but here’s the thing. I don’t provoke for the sake of provocation. The aim of last week’s piece was to provide a counterweight to all the propaganda from companies that are still trying to sell the same old story to a new, naive audience. If anything, I had expected a firm response from those companies. Instead, some colleagues accused me of dissuading newbies to join my club.

“If you don’t have anything positive to say, then perhaps you shouldn’t say it,” is their advice.

Sorry, but that’s not how I was raised.

If you’re a regular reader of my blog, you know I do more than complain and campaign. And when I spot things in my industry that seem unfair or downright wrong, I speak up. I don’t care if that makes a few people uncomfortable. As long as things are comfortable, nothing will change.

So, allow me to be that self-appointed watchdog. I may step on a few toes here and there, but my bark is worse than my bite.

You see… I told you so:

This industry is going to the dogs!

Paul Strikwerda ©nethervoice

PS Be sweet. Please retweet. 

photo credit: Miss Olive via photopin (license)

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The Easiest Way To Shoot Yourself In The Foot

by Paul Strikwerda in Articles, Career, Freelancing, Personal 20 Comments

Pointing fingersBeing judged.

For some people, it is the worst feeling in the world.

Not only that, it can be totally paralyzing.

We all have friends or family members who are really good at something they do. Perhaps they play an instrument, or they write funny little poems. But as soon as you ask them to play or read something in public, they come up with all kinds of excuses:

“I don’t think I’m ready.”

“I’m not that special.”

“What if I mess up?”

“What will people think of me?”

Here’s what’s so remarkable about these statements. They’re all based on self-doubt; on the assumption that things will go badly, and on the idea that the audience consists of critics.

This fearful attitude reminds me of children who refuse to eat something they’ve never eaten before. They always expect the worst. When asked why they’re not willing to try this new food, they all say:

“I’m not sure I’m going to like it.”

Perhaps that’s where this unadventurous, negative attitude starts. With whiny kids and overprotective parents.

THE ICE CREAM STORY

One of my young nieces is a very picky eater who only eats things she’s familiar with: mac and cheese and chicken nuggets. One day I took her to the ice cream parlor for dessert. Her eyes lit up when she saw the sixty plus flavors in the freezer window.

“I want ice cream, Uncle Paul,” she said. “I think I’ll have two scoops.”

I looked at her, knowing this would be the perfect learning opportunity.

“Are you going to treat me?” I asked playfully. “What a nice surprise!”

“No silly,” she laughed. “I don’t have any money. I’m just a kid. But I do want ice cream.”

“Well,” I said, “I don’t think I heard a question. Is that how your mother raised you?”

“No,” she answered sheepishly. I could tell she was a bit surprised that she didn’t get her way immediately.

A few seconds later she tried:

“Can I have some ice cream, Uncle Paul?”

This wasn’t the time to talk about the difference between “can and “may,” so I said:

“That’s much better, but I think I’m still missing the magic word. Do you want to ask me again?”

My niece was getting a bit frustrated, but her desire for ice cream was greater, so she said:

“Can I have some ice cream, PLEASE?”

“That’s more like it,” I said. “Now, let me ask YOU a question: Have you ever had ice cream from this place before?”

“No,” she answered.

“Oh dear,” I said. “In that case I don’t think you’re going to like it.”

“Why is that?” she said surprised.

“At lunch, when I asked you to eat your broccoli, you refused, because you said you never had it before. You didn’t think you would like it. So, how do you know you are going to like this ice cream?”

I could see that my niece’s wheels were turning for a moment or two, and while staring at the many colorful flavors, she let out a big sigh.

Then she looked up at me and said:

“Uncle Paul, I guess I’ll just have to try.”

“That’s great,” I responded, and we walked inside. I knew the owner of the store, and as I pointed to my niece, I said:

“This young lady would like to have some broccoli ice cream please.”

The owner winked, and he gave her a big scoop of pistachio gelato.

My niece took one big lick, and said she loved it.

“See, had you not tried it, you would have been missing out,” I said. “I’m proud of you!”

After a while I explained to her that this wasn’t really broccoli ice cream, but I don’t think she cared one way or the other.

The next day, I got a phone call. It was her mother, and she had a question.

“I don’t know what you did, Paul, but my daughter just asked for broccoli. How do you prepare that?”

BACK TO YOU

Here’s the point I want to make.

All of us are born with an amazing tool: our imagination. It allows us to create all kinds of scenarios, some of them more uplifting than others. Sometimes we form opinions about food we’ve never tasted. Other times we imagine what it would be like to perform in front of an audience.

What many people don’t realize is that we choose what we want to focus on, and what it means to us. We’re in the driver’s seat.

Are we going to tell ourselves:

“This new vegetable is probably not going to be very tasty,”

or

“This green leafy thing could be surprisingly delicious?”

When asked to step onto a stage, are we afraid that we’re going to embarrass ourselves, or do we see ourselves entertaining a delighted crowd?

No matter what we choose, we are programming ourselves for a certain outcome, based on a hallucination. That’s all it is. And parents pass these hallucinations onto their children.

I just heard a mother say to her son: “You’re probably not going to like these Brussels sprouts, but I want you to try at least one.”

What a setup! No wonder the boy didn’t want to take a bite. 

The biggest disappointments are usually well-prepared.

ALTERING ASSUMPTIONS

I work in a competitive industry where many are invited, and very few are chosen. Every day I send voice-over auditions into the world that will be evaluated by total strangers. If they’re kind, they’ll give me between five and ten seconds to make my mark. Most jobs will go to other people, and I’ll never know why. 

As a coach, it is my job to prepare my students for this highly subjective and uncertain process. Before they hit “record,” I want them to have the right mindset. So, this is what I tell them:

“People will form opinions no matter what, but it’s not the judgment of others that may or may not hold you back. It is your own judgment that may help or hurt you.

After all, you don’t really know what others are thinking. You have no idea how you’ll be perceived. It’s a waste of energy to be concerned about things you can’t control. 

There are four things you can influence:

* your attitude,

* the way you cultivate your talent,

your level of preparedness, and

* your performance.

Always put your best foot forward. Record that demo, and send it on its way.

After that, there’s only one thing you can do:

Let it go!

Enjoy the feeling that you put yourself out there; that you gave yourself a chance. And if that puts you in a good mood, perhaps you deserve a small but cool reward.

How about a scoop of ice cream?

Broccoli-flavored, of course!

Paul Strikwerda

PS Be sweet. Please retweet!

photo credit: Rosario speaks via photopin (license)

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