Archives

Raising money for your business

May 10th, 2012 (2 Comments)

So, you have this amazing idea for a new service, a movie, a video game or a CD. Your plans are in place. Your team is ready. What’s the one thing you need to make it happen? Money! One way to get your hands on a chunk of startup cash is to pitch your idea […]

Are You a Cliché?

May 3rd, 2012 (25 Comments)

His name is Jake Foushee and he’s an online voice-over sensation. Over one million people have watched his movie trailer man impersonation on YouTube. If you haven’t seen the video, you might wonder: What’s the big deal? Well, even though he sounds like he’s in his fifties, Mr. Foushee was actually fourteen years old at […]

The Wheat and the Chaff

April 26th, 2012 (62 Comments)

SaVoA, the Society of Accredited Voice Over Artists has imploded. Six members of the executive board resigned in April of 2012, citing irreconcilable differences between them and SaVoA’s founding father. On hearing the news, I was stirred but certainly not shaken. To me, the real news was how the worldwide voice-over community responded. The overall […]

Seven Reasons to Hate Home Studios

April 18th, 2012 (33 Comments)

Just like desktop publishing changed the printing business, home studios have forever transformed the world of voice-overs. If you enjoy hanging out in a stuffy, cramped, dark claustrophobic enclosure all day long, having a home studio is heaven. Most clients seem to love it. They no longer have to hire an audio engineer and a […]

Are You Still Hiding Your Rates?

April 12th, 2012 (29 Comments)

Whether you’re a voice-over artist, a photographer or a freelance copywriter, sooner or later you’ll have to answer this question: Is it wise to put your rates on your website? I used to be vehemently against it, but I have changed my mind. To give you an idea why, let’s explore both sides of the […]

Why Your Website Stinks

April 5th, 2012 (18 Comments)

Are you happy with your website? Does it represent who you are and what you do? Does it convert visitors into customers? How do you know? My very first website was based on a rather generic template, and to tell you the truth: it was just okay, and “just okay” doesn’t cut it. That’s why […]

What Some Clients Won’t Tell You

March 22nd, 2012 (40 Comments)

If you don’t know what your clients want and need, you’ll never be able to give it to them. Paul Strikwerda Throughout my career I have really tried to educate potential clients. Yet, almost every day I get the same old question: “How much do you charge for a 2 minute voice-over?” As if we’re […]

Becoming Van Gogh

March 14th, 2012 (15 Comments)

A number of years ago, I paid a visit to the Van Gogh Museum in Amsterdam. At that time I was a reporter, producer and presenter for Radio Netherlands International. The museum had just announced the discovery of a new Van Gogh, and I was on my way to get a first look. The curator […]

More Studio Secrets Revealed

March 9th, 2012 (25 Comments)

You’ve seen the inside of my voice-over booth. Now it’s time to talk about technology. Don’t worry, I’ll do my very best not to be too technical, if only for my own sake. When it comes to the tools of the trade, I subscribe to the “less is more” philosophy. Life is complicated as is, and […]

My Studio Secrets Revealed

March 7th, 2012 (11 Comments)

Almost every week colleagues and clients ask me about my voice-over studio. I’m proud of it and I am always happy to answer questions such as: Did you buy prefab or did you build it yourself? What’s your audio chain? Why did you pick this particular preamp? What audio editing software do you use? You […]