voiceover blog

Being Wrong About Being Right

by Paul Strikwerda in Articles, Personal 15 Comments

Looking at the mirrorGo ahead. Do it!

After today you may ask me everything about the hypothalamic-pituitary-gonadal axis, and the early onset of puberty.

I promise you one thing: it will make me cry like a baby.

Normally, I don’t concern myself with gonadotripin-releasing hormones stimulating steroid secretion. But as a voice-over, people send me the strangest scripts with the weirdest words. My job is to sound like these words are my bread and my butter, even though I prefer to have other things for breakfast.

Just to give you an idea of my voice-over diet so far:

On Monday I was telling the world about how “metabolic programming” can change the genetic expression of young farm animals. On Tuesday I pretended to be the monotonous Swiss CEO of a company refurbishing projectile weaving machines. Tomorrow I’ll be talking about the art of selling on eBay in Germany.

But today… today was all about the regulation of the reproductive system in kids with central precocious puberty, and a discovery I made about myself. Don’t worry. I won’t take you back to my childhood in the Netherlands, where naughty boys are forced to stick their fingers in dikes, while eating insane amounts of cheese.

This story is about a medical script, and how easy it is to fool ourselves into believing that we actually know what we are doing. Well, I cannot speak for you, but I’m usually pretty confident about my skills as a professional narrator.

After years and years in radio, I always thought of myself as a solid cold reader. You can throw any text at me, and I’ll sound as if I know what I am talking about. It’s a dangerous skill to have, by the way. It’s like wearing glasses. Somehow, people automatically assume that the bespectacled among us, must be more intelligent. Those who sound like they know what they’re talking about, are mistakenly put into the same category, until they’re exposed as professional pretenders.

The medical script in front of me, came with a page-long pronunciation guide. It was like learning another language. A language of affliction, clinical trials, and a cure. It was about one of those medications advertisers want you to ask your doctor about. Some kind of pill that takes ten seconds to describe, followed by thirty seconds of rapid-fire contraindications and sickening side-effects.

It took me a while to record the 5000-word script, and even longer to edit it. I like doing my own editing. My voice gets a rest, and my ears and eyes can do some quality control. After all the files were cleaned up, separated, and properly named, I uploaded my work feeling confident about what I had accomplished. I was sure the client would be just as impressed.

Two hours later I got an email from the guy who had proofed my audio. “Great work,” he said. Out of thousands of words, I had only mispronounced about a dozen. But here’s the kicker: I had mispronounced the same word twelve times!

Instead of “pituitary-gonadal axis,” I had read “pituary-gonadal axis.” At least I was consistent in my mistakes.

What struck me the most was this: even though I had prepared the script, read the script, and edited my audio, I had missed my slip of the tongue again and again and again. I didn’t see it, and I didn’t hear it. Why? Because something in me believed that “pituary” was right.

I saw what I wanted to see, and I heard what I wanted to hear.

It made me oblivious to my errors.

It reminded me of the copywriter who was ready to distribute a press release about a local public market to hundreds of news outlets. He had been working on it for hours, and gave it to me so I could take one last look at it.

I said to him: “Nice work, but I hope you’re not going to send it this way. Look at the headline.”

“What about it?” he asked defensively. “It says:

Public Market Attracts Thousands Of Young Visitors.”

“No it doesn’t,” I said. “Look closely.”

He still didn’t see it, so I told him:

“You forgot the letter “L” in the word “Public.”

“Oh my gosh,” he responded. “I have been staring at that headline for hours, and never even noticed it. Who wants to send their kids to a Pubic Market? How embarrassing!”

Well, that’s how I felt after my pituary debacle. It also had me thinking.

Have I become one of those people who lives life guided by conformation bias? You know, the idea that we’re always looking for evidence that supports our beliefs (and we’re conveniently ignoring the rest).

I really believed the word was “pituary,” and I didn’t even see that the word in the script was spelled differently.

What if I look at people that way? That’s pretty scary. They’ll never be able to be any better or different from whom I think they are…. until someone points something out I had never considered. It’s all a matter of perception.

Perceptions are powerful. And they can be so wrong.

Perceptions tell us more about the perceiver, than about what is being perceived.

This afternoon, instead of being done with my medical project, I had to revisit every file with the word “pituitary” in it, and correct my mistakes. It was a humbling, uncomfortable experience that took up way too much time. It taught me one other lesson.

Sometimes, something happens that makes us change our perception of who we think we are.

In those moments, it is time to have a word…

with the person staring back at us in the mirror.

And after some reflection, please tell that person:

Everything is perception, but perception isn’t everything.

Paul Strikwerda ©nethervoice

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Facebook: Why You May Be Doing It All Wrong

by Paul Strikwerda in Articles, Career, Freelancing, Internet, Journalism & Media, Personal, Promotion, Social Media 6 Comments

In a hurry?

Here’s a two-line summary of this blog post:

Are you still using your Facebook Profile to promote your services?

You need to stop that right now, and create a Facebook Page for your business.

Got it?

There are many reasons for doing that, and I’ll give you lots of carrots, but let’s start with a few sticks. Article 4.4 of the Facebook Terms of Service clearly states:

“You will not use your personal timeline primarily for your own commercial gain, and will use a Facebook Page for such purposes.”

In other words, using a Profile for commercial activities is a violation of those Terms of Service, and Facebook can and will delete your Profile because of it. That’s what someone in my neighborhood found out when she tried to peddle her skin care pyramid scheme on a local Facebook group. Fellow-Facebookers reported her, and without warning she lost all her contacts, messages, pictures, and more.

PROFILE OR PAGE

To some people, the distinction between a Profile and a Page is a bit confusing, so here’s the bottom line.

A Facebook Profile is a personal, non-commercial account for individuals. It’s the way you connect with friends and family. It’s where you share your photos, videos, and life events. You can only have one Profile, and it’s managed by you. Only people you’ve added as a friend are able to see your posts, unless all your updates are public. For some mysterious reason Facebook allows you to have no more than 5,000 friends.

A Facebook Page is a business account for a company or organization. You can have many Pages, managed by multiple people. Your following is not limited by friend requests. Anyone who clicks the Like button receives your updates, and you can have an unlimited number of followers.

In order to create a Page, you first need to have a Profile. You can convert a Profile to a Page, but I don’t recommend it. First off, you only get one chance to do it. Secondly, the name on your personal account will become the Page’s name, which isn’t very smart. You want your Page to have the name of your business. Your Profile picture and cover photo will also be transferred, but it’s better for your brand to use your business pictures, instead of those silly summer vacation snapshots.

PROFESSIONAL OR PRIVATE

Before I discuss some of the features you can access once you have a Facebook Page, I want to tell you why I think it’s inappropriate to use a Profile to promote your business. It has to do with privacy, professionalism, and boundaries.

Number one: why would you give people you barely know access to your private life? Just because you exchanged business cards at a conference, doesn’t mean they should see you on your Timeline sporting a skimpy bathing suit at the Jersey shore, or drinking beer from a boot in Berlin.

The current U.S. administration may think it’s okay for Internet Service Providers to share our browsing history, financial information, health information, children’s information, social security number, and app usage. I disagree.

I don’t want my private life to become publicly traded property. It’s literally none of other people’s business.

Call me old-fashioned, but I don’t like the fact that the lines between public and private are getting more blurry every day. I value my privacy. Online and offline. I don’t see the need to turn my life into some kind of reality show for the whole world to see. It’s not that interesting anyway.

CUSTOMERS OR FRIENDS

Some of my colleagues who are still using a Profile for their business, have accepted friend requests from clients without giving it any thought. To me, that’s shocking. I don’t think a client needs to know what’s going on in your life or mine. Let’s say a client asks you to do a rush job, and you tell him you can’t fit it in. The client sees on Facebook that you’re taking the day off, and he wonders: “Why were you lying to me? Am I not important to you?”

It is unacceptable for an employer to ask about your general health and medical condition, so why share that information on social media? Let’s assume a client has a job for you, but you just posted that you’re a bit under the weather, so he hires someone else. Had he not known that you’re sick, he would have asked you, and you could have said: “I’m totally booked today, but I can do it tomorrow,” (if you think you’ll feel better by then).

A few more scenarios.

A client owes you money, and he sees on your Profile that you just bought a boat. That client may think: “Oh, he’s got plenty of cash. He can wait to be paid.”

What if you tell your Facebook pals you’re struggling financially? Friends of mine just started a very public GoFundMe Campaign because their clunker car died, and they can’t afford to buy a new one. Desperate people are willing to work for less, and a client could abuse that situation to negotiate a lower rate.

One colleague became Facebook friends with the author of a series of books he was about to narrate. “He’s such a great guy,” my colleague said. “I’m honored he wanted to be friends with me.” Well, when the writer saw on Facebook that my colleague was gay, he said he could no longer work with him, citing his faith. What a terrible way to lose a deal worth thousands of dollars!

A conservative think tank wanted to hire a voice-over for a number of ads, and they found a female talent with the perfect pipes. Just before they offered her the contract, they did a quick background check. Because all the posts on her Facebook Profile were public, they discovered she was a Bernie Sanders supporter, and they called off the deal.

So, you have to ask yourself: should you really give the whole world access to your personal life? Is gaining a superficial Facebook friend worth the risk of losing a good client?

FRIENDS OR COLLEAGUES

But what about fellow-voice talent? Coming back from the VO Atlanta conference, so many people I had met wanted to be my Facebook friend, and that’s very flattering. If you’re one of those people, you’ve received the following message:

“Thank you for your friend request. I’m honored! This is my personal Facebook Profile which I’ve reserved for close friends and family members. It helps me separate my personal from my professional life.

If you’re interested in my work as a voice-over, and in developments in that field, please like my professional Page: https://www.facebook.com/nethervoice. That’s the best way to stay in touch with me. Thanks for understanding!”

In the beginning I thought people would hate me for blowing them off, but you know what the most common response to this message is?

“That makes so much sense. I should really do that too.”

But when I check in on a colleague a few weeks later, she is still promoting her business on a Facebook Profile, together with pictures of her cats, a couple of bible verses, and some crazy pop quizzes about celebrities and sex. 

Very professional, indeed!

WHAT’S A FRIEND ANYWAY

Sociologists have said lots of things about the way Facebook has hollowed out the notion of (online) friendship.

Yes, some of my Facebook friends happen to be colleagues, but not all colleagues are my friends. It takes a certain level of intimacy and bonding before I let people into that select circle. Most people who want to be friends, want to connect with me professionally anyway, so why bother them with pet pictures, or photos from lunch at the local eatery? That’s why I send them to my business Page. 

Sometimes, colleagues become contractors when they hire me for a job, making them my clients. That’s another reason to point them to my professional Page. Making this distinction has another advantage. Because I have fewer friends, it’s now easier to keep track of the lives of people I feel closer to, and Facebook is less of a time suck.

CREATING A BUSINESS PAGE

When you’re ready to create a Facebook Page, you have to pick a category based on the following options:

  1. Local Business or place
  2. Company
  3. Organization or institution
  4. Brand or product
  5. Artist, band, or public figure
  6. Cause or community

Once your business Page is set up, and you have at least 25 fans (or Likes), you should get a vanity URL. For instance, my Page is https://www.facebook.com/nethervoice/. This will make it much easier to find your page for those doing an internet search. Be sure your 180 x 180 pixel profile picture, and 828 x 315 pixel cover photo (the most important visual aspects of your Page), look good, and reflect your brand.

Last summer Facebook rolled out a new ad-free business layout, making it possible to add more prominent Calls to Action buttons to your Page. The seven calls to action available are: Book Now, Contact Us, Use App, Play Game, Shop Now, Sign Up, and Watch Video. Try my Contact Us Call to Action button, and see what happens.

VALUABLE INSIGHTS

A business Page also gives you an idea how your audience is responding, and how your Page is performing through Page Insights. Insights tell you which posts have the most engagement (videos and images rule!), and when your audience is on Facebook. You can use that information to increase traffic by creating content people respond to, and post it at strategic times. Jennifer Beese wrote an excellent article about Page Insights for Sprout Social.

Boosting posts is another way to increase your reach. You can boost a post when you create it, or after it’s been published. Simply click the Boost Post button, and you’ll be presented with some options. This is not a free service, by the way. The budget field allows you to select the amount you want to spend, or enter your own. 

Another thing a Facebook Page allows you to do (and a Profile won’t), is create ads. Facebook itself has written a step-by-step guide, and you might also want to check out this beginner’s guide from Hootsuite

THE BIG QUESTION MARK

It’s usually the more senior coaching students who ask me:

“Do I really need to be on Facebook? Isn’t it all a big waste of time?”

Facebook is too big to ignore. It’s the largest and most popular social network in the world, with over a billion and a half monthly active users, and over a billion daily active users. If Facebook were a country, it would be substantially bigger than China (source), and it continues to grow by 18% per year. According to Pew Research, 79% of internet users are on Facebook, and Forbes estimates that fifty million businesses are now using Facebook Pages.

In other words: this is a huge opportunity, because most of your (potential) customers are already using Facebook. If you were to pick one social media site for your marketing, skip Twitter and Instagram, and choose Facebook.

But please, do yourself a favor, and create a Page for your business today!

Paul Strikwerda ©nethervoice

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The Copyright Trolls Are Coming After You

by Paul Strikwerda in Articles, Internet, Money Matters, Social Media 22 Comments

TrollSome years ago, digital marketing firm The Content Factory got an unpleasant surprise in the mail.

A lawyer summoned them to pay $8,000 in penalties for alleged copyright infringement. Why?

Well, one of their professional bloggers wrote a story about bargain hunting in Omaha, and used a photo of Nebraska. It wasn’t a great picture, and the article didn’t get much exposure, but that was beside the point.

The Content Factory did not obtain permission from the rights holder to use the image, and that was the problem. A very expensive problem!

What would you do if you were in their shoes? Take the photo down and apologize, hoping that would be the end of it? That sounds reasonable, right?

Forget that.

ENTER THE TROLLS

The enforcement of copyright is a billion dollar business. Companies like Masterfile and CEG TEK litigate against corporations, individuals, and small businesses who have intentionally or unintentionally used images without having obtained a license.

These companies (and individual lawyers) are commonly known as “copyright trolls.” They have sophisticated computer programs that search the web 24/7 to find copyrighted works that are used without authorization. They’re not only going after pictures. They’re also targeting illegal downloads of any kind, such as video games, music, porn, and movies.

Once they’ve secured the names and contact information of the people accused of infringement, the trolls will send out “litigation settlement” demand letters. These letters threaten defendants with costly lawsuits.

Of course the suit can go away, but only if you pay promptly. The longer you wait, the higher the amount you will be sued for. And if proven guilty, you’ll pay attorney fees too.

Now, is this blatant extortion of vulnerable people who simply made an honest mistake, or are these trolls in business to protect the rights holders?

I think it’s a bit of both.

According to copyright.gov:

copyright infringement occurs when a copyrighted work is reproduced, distributed, performed, publicly displayed, or made into a derivative work without the permission of the copyright owner.”

Let’s say you’re a professional photographer, and your portfolio is on the web. You own the rights to these pictures, and you make a living selling them. Now, somewhere in a different state, a web designer is doing a Google image search for a website he’s building. He stumbles across one of your pictures, he takes a screenshot, and decides to use it. 

In that moment you as the owner, lose value, because you could have sold the use of that image to the web designer. Under the law, you can claim monetary damages for financial losses, and for additional profits the infringer earned from using your photo.

That seems fair, doesn’t it? But copyright issues aren’t always cut and dried.

FAIR USE

Under certain circumstances people are allowed the unlicensed use of copyright-protected works. It’s because of a legal doctrine called “Fair Use.” For instance, making braille copies or audio recordings of books for the blind is considered “fair use.” Recording a TV show on your DVR, is also considered “fair use,” as long as it’s for private viewing.

The U.S. Copyright Act of 1976 allows the reproduction of authored works for the purpose of “criticism, comment, news reporting, teaching …, scholarship, or research.” There is a four-part Fair Use test based on the following factors:

1. The purpose and character of the use, including whether such use is of a commercial nature or is for nonprofit educational purposes;

2. The nature of the copyrighted work;

3. The amount and substantiality of the portion used in relation to the copyrighted work as a whole; and

4. The effect of the use upon the potential market for, or value of, the copyrighted work

For instance, using short quotations or excerpts from published books authored by others, is “fair use.” Courts do evaluate fair use claims on a case-by-case basis.

PUBLIC DOMAIN

But what about if something is in the “public domain”? The public domain refers to creative materials that are not protected by intellectual property laws such as copyright, trademark, or patent laws. These works may be used freely, and without permission.

There are four common ways that works arrive in the public domain:

  • the copyright has expired
  • the copyright owner failed to follow copyright renewal rules
  • the copyright owner deliberately placed it in the public domain, known as “dedication,” or
  • copyright law does not protect this type of work.

 

CREATIVE COMMONS

Creative Commons (CC), is an American nonprofit organization designed to foster the public domain, and it helps copyright owners dedicate their works to the public domain.

It provides free legal tools that give everyone from individual “user generated content” creators to major companies and institutions a standardized way to pre-clear usage rights to creative work they own the copyright to. CC licenses allow people to change their copyright terms from the default of “all rights reserved” to “some rights reserved.”

If you’re an artist, student, educator, scientist, or other creator looking for content that you can freely and legally use, there is a giant pool of CC-licensed creativity available. There are many millions of works – from songs and videos to scientific and academic content – that you can use under the terms of the CC copyright licenses.

WHAT THIS MEANS FOR YOU

First and foremost: it is your obligation to make sure that you have permission from the rights owner to use his or her images on your website, on your blog, and for your social media posts. This includes all the logos of companies you ever did voice-overs for!

Trademark owners might actually sue you for “dilution” of a trademark,” because your use might (in their opinion) lessen the uniqueness of the logo, and tarnish the brand’s reputation.

If your demos have music, make sure it is properly licensed. Copyright your own sound files if necessary, to secure payment, and to protect usage. And by the way, as long as your client has not paid you for your audio, you own it!

Attorney, actor, producer, and voice artist Robert Sciglimpaglia advises VO’s to trademark their brand, company name, website, slogans, and tag lines.

YOUR HOMEWORK

So, here’s what you should do.

Go over all the images on your website, your blog, and the ones you use on social media, and immediately delete the ones you have been using without permission. If in doubt: take them out!

Replace them with pictures from a subscription site like Shutterstock, from Creative Commons, Wikimedia Commons, or with pictures you took yourself.

Check the music and videos on your site, and get permission from the owners to use them.

Go to http://copyright.gov, and read up on copyright law. Learn about the difference between a trademark and a service mark, and click here to find out what you need to know to register a trademark. When you’re ready to register, hire an attorney like Rob to guide you through the process.

BEING SUED

Should you ever get sued over copyright infringement, know that the goal of most trolls is to obtain a settlement. They don’t want to bring their lawsuit to trial because they would have to prove the allegations. The only reason they even mention court, is to scare the living daylights out of you, hoping you will settle.

The website fightcopyrightrolls.com (a great resource in the public domain) warns:

“In order to increase settlement rate, trolls resort to lies. They conceal important information from the Court. They make unrealistic and unnecessary threats to defendants. They grossly overstate the damages to copyright holders caused by infringement.”

Get legal representation, and go over your options.

NEBRASKA

So what happened with the case of The Content Factory that had to pay thousands of dollars for the unauthorized use of one lousy photo? They hired a lawyer who negotiated a settlement. Instead of having to pay $8,000, they ended up paying $3,000 in penalties.

The Content Factory concludes

“Had we been a smaller company and didn’t think to negotiate a settlement, we could’ve been put out of business. To be honest, had this happened within the first few months of starting the company, we would’ve probably closed up shop and run back to living one-third of our lives in cubicles, where it’s safe and there’s always health insurance.”

Don’t assume this won’t happen to you.

One of our colleagues is being sued as we speak over a lousy photo he put in his blog, and had forgotten about.

You have been warned!

Paul Strikwerda ©nethervoice

PS Many thanks to Rob Sciglimpaglia for bringing matters of copyright and infringement to my attention, and for allowing me to use some of the information from his talk at VO Atlanta 2017. Rob is the author of Voice Over Legal, a must-have book for every voice actor. Click here to order a copy.

PPS For more information on blogging and copyright, read the article Blogger’s Guide to Copyright and DMCA.

Image credit: EFF (Own work) [CC BY 3.0 us (http://creativecommons.org/licenses/by/3.0/us/deed.en)], via Wikimedia Commons

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The One Thing That Will Improve Your Voice Acting Immediately

by Paul Strikwerda in Articles, Career, Studio 32 Comments

Bradley Cooper

Question:

What’s the one thing that, if you’d start doing it today, would make you sound so much better?

Warm-ups?

Tongue twisters?

Sufficient hydration?

Well, in order to answer this question, we first have to agree on what “better” sounds like. “Better” is one of those vague words we all use, but rarely clarify. We always tell each other to do better, be better, and get better, but how? I’d better explain.

Before I do, let’s take one more step back, and find out what it is that actually needs to be improved. After all, we can’t come up with a solution if we don’t know what the problem is. 

Today I want to focus on something that many of my voice-over students struggle with. They have trouble sounding “natural.”

People who pose for pictures suffer from the same phenomenon. As soon as they see a camera, they become self-conscious, and start acting differently. Unnaturally. 

The same thing happens when you put people (even professionals) in front of a microphone, and it’s time to record. During the sound check they were chatting away carelessly, but as soon as the engineer utters the words “… and we’re rolling,” something weird happens. 

Immediately, the voice changes. With men it often becomes deeper, and forcefully resonant. Words start coming out in a more deliberate, over articulated way, as if the voice talent is impersonating what they believe a voice-over should sound like. It’s that intolerable tone that’s so cliché and contrived. It tells you a text is read aloud, instead of spontaneously spoken. 

This vocal switch-flipping phenomenon is not limited to voice-overs, by the way. I see it in grown-ups trying to interact with infants. Give them two seconds, and out comes the baby voice! Teachers have their teacher’s voice, priests have their preacher’s voice, and some nurses have this annoying way of saying: “And how are we feeling today?” 

Back to the recording booth. Apart from a clear change in diction and tonality, I’ve noticed two other things both men and women are equally guilty of, as soon as they realize they’re being recorded.

One: they start talking louder.

Two: they start talking faster

If you’ve ever sung in a choir, you know what I’m talking about. A conductor asking his choristers to sing softer, will tell you that they’ll automatically start singing slower. When asked to speed up a bit, people start singing louder. It’s almost a knee-jerk reaction. 

Because this not a deliberate process, most of my students aren’t even aware that they’re suddenly talking faster and louder. I’ll often interrupt them and say:

“Who are you trying to reach? Your deaf grandmother in the back row of some imaginary theater? Right now you’re talking straight into a microphone. Think of it as my ear. There’s no need to raise your voice. The script doesn’t ask you to. This is a simple educational narration. Adjust your gain if you feel your signal is too weak, or come closer to the mic, but whatever you do, please use your normal, inside voice.”

At this point I wanted to write “It’s easier said than done,” but that’s not true. Saying it, is the problem. Consider this.

The relationship between a narrator and a listener is delicate, and intimate. Rarely will you be closer to a human being than when you’re whispering into his or her ear, even though both of you are invisible to the other.

At that moment of connection, you breathe life into the lines, creating a world with your words. It is your job to make that experience as truthful and natural as possible. When you manage to do that, a few things will happen: 

1. The listener will be able to focus on the content, without being distracted by an over-the-top delivery. 

2. The listener will become more receptive to your message, because you sound more real. 

3. By treating your voice gently, you’ll be able to go on longer, because you’re not putting so much stress on your vocal folds. 

Everybody wins.

Now for some bad news, and some good news. The bad news is that old habits tend to die a slow death. Think of all those ex-radio people who just couldn’t shake their announcer voice. It takes awareness, coaching, and practice to unlearn what has become automatic, and do more with less. 

The good news is that even the greatest actors of our time struggle with sounding natural. When the movie Silver Linings Playbook came out, leading man Bradley Cooper was interviewed by Terry Gross, host of NPR’s Fresh Air. This is what he told her:

“As I’ve been acting the last 12 years, I’ve thought, ‘Well, the one thing I do have is this ability to make things seem … that I’m not acting.’ I’ve always felt like I can make lines that have been written come out of my mouth in a realistic way. … Then I met Robert De Niro and did the movie Limitless with him and realized that that wasn’t the case.

“I … still remember the table read for Limitless. … He comes in on about page 25. … The beginning of the movie is basically my character talking — there’s a lot of voice-over — and then all of a sudden he says something to me, and I stopped the reading, and I turned to him and I said, ‘I’m sorry. What’s that?’ And I realized he was actually saying his first line, but it was so grounded — as if he wasn’t acting — and I realized, ‘Oh, I’ve just been acting my tail off for the past 20 minutes. And here’s an example of somebody, you know, saying what they mean and meaning what they say.”

Of course there’s a difference between playing a role in a motion picture, and narrating a documentary, or an eLearning project. However, being a narrator is one of the roles voice-overs play, if you will. Good narrators give the impression that they’re not playing that role. They say what they mean, and they mean what they say with the least amount of performance. They create the illusion of spontaneity, giving the audience the impression that they’re not acting at all. 

Great (voice) actors are masters at pretending not to pretend. 

So, what’s the one thing that, if you’d start doing it today, would make you sound so much better? To put it bluntly:

Quit trying so hard!

Relax.

Breathe.

If you want to sound more natural, use your normal speaking voice and volume. 

Stop yelling, and start telling. 

Imagine you’re talking to someone across the table from you. 

It sounds so easy, doesn’t it? 

Well, there’s the rub.

Only a true and talented professional knows how to make something unnatural seem natural, even if it’s as normal as making conversation. 

The great acting teacher Sanford Meisner explained it best when he was asked for his definition of acting.

This was his answer:

“Acting is behaving truthfully in imaginary circumstances”.

Paul Strikwerda ©nethervoice

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VO’s Unfair, so, Grow a Pair!

by Paul Strikwerda in Articles, Career, Freelancing, Personal 18 Comments

Two pears

The other day it happened again.

In mid-session, I gave one of my voice-over students a simple script for a cold read. I thought he’d be excited to try something new, but this is what he said:

“You’re giving me this now? Are you trying to trick me? You gave me zero time to practice and get ready. I don’t think that’s fair.”

“Wow, I wasn’t expecting that response,” I said. “You’ve grown so much in the last few weeks, I thought you’d be up for a challenge. Maybe we should use this as a teaching moment?”

He agreed.

“First off, just as there is no crying in baseball, there is no fair in voice-overs, or in any freelance job for that matter.”

“What do you mean?” my student asked.

“Let me give you a few examples.

Yesterday, some A-list actor made fifteen grand for saying three lines in a 30-second commercial. Today, a VO-colleague got a nineteen hundred dollar check for narrating a lengthy novel that took her a month to record, and two weeks to edit. Is that fair?

How about this one:

A voice-over veteran auditioned for ten jobs a day for four weeks straight, and landed none of them. Meanwhile, a newbie walked up to a microphone, yelling a few words and hit the jackpot because some producer thought he sounded “raw and authentic.”

Here’s another one:

A fellow voice actor had been recording eLearning programs for the same company for six years at the same rate. His work was consistent, and he never missed a deadline. He came to think of himself as the go-to voice of that company. So, when year seven came around, he raised his rates a little, in line with the increased cost of living.

He never heard from the company again.

Is that fair?

Now, here’s something that happened to me.

A few weeks ago I auditioned for a very prestigious job that would have paid the mortgage for at least six months. At the end, it was between me and another person. Why didn’t I get the job? The reason was simple: the client preferred a female voice.

“Tell me,” I asked my student, “do you think that’s fair?”

He made a noise suggesting a lightbulb was slowly coming on in his head, so I continued…

“The idea of “fair” presupposes that there’s some grand equalizing principle at work in the world that gives equal opportunities to people with similar education, abilities, and experience.

Well, wouldn’t that be nice?

In many ways we may be equals, but that doesn’t mean we’re equal, or that we’re treated as such. What do I mean by that?

In a highly subjective and personal business as ours, things like training and experience count for something, but they will never get you hired. The fact that you’ve taken a few voice-over classes, and you’ve been knocking on doors for a few years, entitles you to… nothing.

The only guarantee I can give you, is that there are no guarantees.

No matter how hard or how long some people study, they’ll never become the next Albert Einstein, Yo-Yo Ma, or Don LaFontaine.

That’s not unfair. It is what it is.

On paper you may be the most experienced voice talent in the room, but a casting director isn’t listening for your resume or seniority. She needs to make her client happy, and the client wants someone who sounds just like his grandfather selling cattle in Kansas during the Great Depression.

Oh… but the specs didn’t say that, right? How unfair!

That’s because the client didn’t know he was looking for that voice until he listened to the top ten auditions.

My student let out a despondent sigh.

“That’s why the audition was a “cattle call,” I joked.

“But seriously, the only “fair” thing about this situation is that to most people in the middle, this crazy business is equally unfair. With “people in the middle” I mean the vast majority of voice-overs who aren’t making millions voicing The Simpsons, but who aren’t new to the business either.

I call them “the Nobodies.”

It may sound derogatory, but I don’t mean it that way. I mean it literally. Not figuratively.

Voice actors get hired for the way they move their lips; not for the way they move their hips. We’re not in the game for our glamorous looks, but for the way we sound. You and I… we are a no-body. Personally, that makes me very happy because slobs like me still stand a chance.

“But what about things like merit,” my student wanted to know. “Isn’t winning something like an Audie, or a Voice Arts™ Award going to open certain doors? That would be fair, wouldn’t it? I mean, winning a prize makes people more in-demand, right?”

“It’s a definite maybe. Let me explain.

Even though audio books have become increasingly popular, most people still think of a German car when they hear the word Audie. Secondly, I’m not sure clients will hire you on the spot because you won some gold-plated statuette they’ve never heard of. Accolades may be well-deserved, but they’re only worth their weight if they mean something to people outside the cheering in-crowd.

Even Oscar winners need to audition again and again, unless a part is especially written for them. That’s not necessarily a bad thing. It keeps people sharp and humble.”

I took a long sip of water, and formed my next thought.

“Then there’s this weird phenomenon in our business that’s hard to prove. Let’s pretend people actually know about your reputation as a prize-winning narrator. They might not consider you for their next project because they assume you’ve become too expensive. Do you think that’s fair?

I once thought I could convince a client to hire me by telling them about the famous brands I had worked with in the past. Big mistake! The software giant I was auditioning for, ruled me out once they heard a close competitor had used my voice in 2015. This is what I also learned:

Most clients aren’t very interested in what you did for others, years ago. They want to know one thing:

What can you do for ME, today?

I’m not saying accolades aren’t awesome, but as the Dutch soccer star Johan Cruyff used to say:

“Every advantage has its disadvantage.”

That’s unfair too, but here’s the ugly truth:

In an unregulated business, those in power, and those with the deepest pockets get to determine what is fair.

“Pardon me, but that’s depressing,” said my student. “First of all, you’re giving me a lecture instead of a lesson. Secondly, I thought you were supposed to encourage me. Now I don’t even know if I want to be a voice-over anymore.”

“Language is a wonderful thing,” I said. “Especially if you like to play with words. To the ear, there’s almost no difference between “the termination,” and “determination.” The choice is yours.

If you want to end this, it’s going to be the termination of something promising. If -on the other hand- you really, really want to become a successful voice-over, allow what I’ve just said to strengthen your determination.

Please don’t be a chicken. You didn’t hire me to stick some feathers up your butt, so I could make some money off your dreams. That would be unethical. Just like that coach in the gym, you hired me to take you through a series of exercises designed to build your muscles, and give you a strong spine. You’re gonna need it!

And just like in the gym, change is a gradual process. Some days, your muscles might ache because of the resistance training. Sometimes, it might feel like you’ll never reach your ideal weight because you see other people getting fitter faster. But remember:

You’re on a personal path.

Those scary slim people you admire so much were born with different bodies, and different metabolisms. Some of them go to the gym every day of the week, and stay there for hours. Others like you can only afford to come twice a week for a 45-minute session.

You know what isn’t fair? Comparing yourself to others!

Compare yourself to yourself instead. So, here’s what I want you to do.

Forget the word fair.

Instead, focus on the word Prepare.

My goal is to help you be the best you can be at this moment in time, and to become even better in the future. Forget the silly randomness of this subjective business. You cannot control it. But one day soon, opportunity will knock on your door, and you’d better be ready! That’s the part you can control. Do you get that?”

My student made an affirmative noise. 

“Before we end this session, I want to give you one more piece of advice. I’ve known you for a while, and you’ve told me more than once that you’re a perfectionist. That mindset will hold you back, and that’s why you probably didn’t want to do the cold read I just gave you. Am I right? Were you afraid of making mistakes because I didn’t give you any time to look at the text?”

Reluctantly, my student agreed, and I went on:

“Please listen to this:

Be soft on yourself!

I strongly believe that living is learning. As human beings, I feel it is our job to evolve; to unearth and develop what we’re capable of, and to share those gifts with the world. 

To that effect, life offers us lessons. And unlike in voice-overs, life’s unscripted. You never know what it will throw at you next, so you have to be prepared to catch it while you can. Sometimes you need to improvise, and try things you’ve never done before. Sometimes you’ll get it right, and sometimes you won’t. As long as you keep on learning and growing, you’re doing great. This is what I want you to remember:

No matter how long you train, and how hard you work, you will never be perfect, and that’s perfectly fine. You want to know why? 

Because perfection has nowhere to grow.”

My student’s response was so quiet that I could almost hear the penny drop. Then I said:

“Let that sink in for a while, and let me know what you think, okay?”

“Fair enough,” said my student.

“Fair enough.”

Paul Strikwerda ©nethervoice

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Five Questions. Five Answers.

by Paul Strikwerda in Articles, Career, Freelancing, Personal 3 Comments

As a blogger and somewhat visible voice-over person, there are a few questions I get asked a lot:

  1. – How did you get started in the voice-over business?
  2. – What challenges did you encounter in your career, and how did you overcome them?
  3. – What advice do you have for beginners?

Well, I could write a book about that (and I did), but some time ago, my colleague Peter Kinney O’Connell asked me the following:

1. When did you know you wanted to be a voice-over talent; how did your career begin, and when did your passion for voice-over develop into something professional?

When I was six years old, my parents gave me a Philips cassette recorder. It didn’t take long before I discovered how to capture the sound of my own voice. That’s when it all began. In 1969.

I can still see myself sitting on the front porch with a copy of “King Arthur and the Black Knight.” It would become my very first audio book. Actually, it was more of a radio drama. Around me were all sorts of self-made instruments I used for sound effects. Every character had a different voice. Every voice had a different character.

The tape I made that day was used over and over again, and eventually it broke. What didn’t break was my love for painting pictures with sound.

Eleven years later I auditioned for my first job in Hilversum, the heart of Dutch broadcasting. A public network was recruiting a group of promising teens to start producing radio and television programs. Veterans would coach them in all aspects of the business. I just knew I had to be part of that program.

In the years that followed, that program became part of me. I produced and presented documentaries, talk shows, music specials, and radio plays. The microphone became my best friend. It was the beginning of a career in broadcasting that would take me to a number of national Dutch networks, the BBC, and Radio Netherlands International.

In 1999 I made a bold decision: I would leave Holland and start a new life in the New World. In a matter of months I was represented by Mike Lemon Casting in Philadelphia. My European accent seemed to be a welcome addition to their talent pool. It took me a number of years to build a client base that would sustain a full-time voice-over career, but eventually I became the Chief Artistic Officer of a company I named Nethervoice.

2. What is the one thing you know now that you wish someone had told you when you started out in voice-over?

If someone had warned me that this job could easily turn into an obsession, I still would have applied for it. It’s true though, but it might also have to do with my personality. When I’m passionate about something, I want to immerse myself in every aspect of it, and learn to do it well.

I realized early on that it takes more than a good voice to make a good living in this field. Success needs to be carefully planned. It’s like a flower bed that has to be protected, watered, and fertilized regularly (more about that in Jonathan Tilley’s “Voice Over Garden“).

Because I have a home studio, I’m always at work. It seems ideal, but for someone with an obsession it can be dangerous. It’s tempting to become a boring recording recluse who lives and breathes voice-overs. And you know me… When I don’t read and record, I write about it in my blog.

Life Coaches always advocate finding a balance between work and play. But what if your work is your play? At some point in the day, the headphones have to come off, and we must leave our soundproof studio. Without sunlight, there’s no growth. Our job is just a means to and end.

3. What do you see as the biggest professional or personal obstacle you face that impacts your voice-over business and how are you working to overcome it?

I wasn’t born to toot my own horn. The Calvinistic Dutch preach modesty and frown upon anything that may be perceived as vanity. Why? Because human talents are seen as a gift from God, so we shouldn’t take too much credit for our accomplishments. Many centuries have passed since the spirit of Calvin touched the Netherlands, yet, some of his principles are still present in our DNA, the Dutch National Attitude.

Looking back, I really believe that this mindset kept me from promoting myself properly. But there was something else. Coming from the relatively safe world of broadcasting, I never needed to market myself. I was hired by a network to do a number of jobs, and I left it to the PR people to sing my praises.

After I’d said goodbye to Holland, I had to learn that it was okay to be proud of what I had achieved, and use those achievements to attract business. To this day, I try to do this in a veiled way, by offering advice and entertainment in my blog. That’s where clients and colleagues get to know me as someone with a certain level of experience and pizzazz. Well, that’s the idea…

4. What personal trait or professional tool has helped you succeed the most in your career so far?

One thing that has helped me tremendously is a toolbox called Neuro-Linguistic Psychology. It’s a mix of positive attitudes, beliefs, and strategies to help people design and live the life they’ve always dreamt of.

At the basis of NLP is the process of modeling. I’m not talking about the catwalk in Milan, but about the study of exceptional people: business tycoons, sports icons, therapists, artists, et cetera.

The idea is that these people -in order to achieve something extraordinary- have set themselves up for success. They have carefully (and often unconsciously) conditioned themselves to accomplish amazing things. The question is: How did they do that?

NLP tries to break it down into bits and pieces: the ingredients of a recipe. Once the recipe is uncovered, it can be taught to almost anyone. The finest and fastest way to mastering something is to start teaching it. That’s why I eventually became an internationally certified trainer of NLP, and that’s the reason I started coaching voice talent.

5. In your development as a voice-over performer, what has been the one piece of performance advice that you felt has had the most impact on your actual voice over performance and why?

Here’s my answer:

Find something that defines you, but that does not limit you.

In other words: you want to box yourself in to emphasize what sets you apart, but you want that box to be big enough to attract a wide audience. If you try to be everything to everyone, you end up being nothing to no one.

In my case, I describe myself as a European Voice. Not British. Not American. Not even Dutch, even though that’s my native language. I tell my clients that I specialize in intelligent international narration. For that reason I get to do multilingual projects and jobs that require someone with a more global, neutral English accent. 

WANT MORE ME?

A while ago, my old Radio Netherlands colleague Constantino De Miguel interviewed me about the voice-over business on Voice Over Plaza. If you want to take notes, get pen and paper ready!

Paul Strikwerda ©nethervoice

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Meet Me In Atlanta

by Paul Strikwerda in Articles, Career, International, Promotion 10 Comments

https://www.womensmarch.comLast week, thousands of people went to an inauguration, and millions marched for women’s rights.

There is strength in numbers, and power in groups of people. 

Even though I can see the point of bonding together for a common cause, I have an admission to make:

I hate being in the middle of a huge crowd.

Crowds are noisy and smelly. Somehow I always end up next to a loudmouth man-child who hasn’t used deodorant since puberty, or a Southern Belle who just bathed herself in Curve Crush By Liz Claiborne. For the lucky uninitiated: that’s a perfume I utterly detest. 

Crowds infringe upon my sacred personal space, and they test my patience more than I can bear. They move according to the slowest common denominator, and they rarely go to where I want or need to be.  

My nightmare scenario is being stuck indoors when a fire breaks out, and everyone is running for the nearest exit as they’re screaming their heads off. Of course only one exit is open, and the mob trapped inside starts trampling one another to escape the deadly fumes. Just thinking about it makes me nauseous. 

BEING ANTI-SOCIAL

Does all of this mean that I suffer from social anxiety, or that I’m anti-social? I don’t think so. My fear might have to do with a natural need to be safe. I prefer having meaningful conversations in quiet corners, rather than losing my voice yelling over the masses to reach a friend. 

In the past I have described myself as a “reluctant extrovert,” and I still feel that way. I’d rather spend three hours with someone one-on-one, than fifteen minutes in a large group. I feel lost in a crowd, and I don’t want to be lost. 

Why am I even bothering you with this pitiful confession? It’s because I’ve used my unease with crowds as one of the reasons to stay away from voice-over conferences bringing together hundreds of colleagues from different countries and continents. Today I am happy to tell you that this is about to change.

MAKING AN APPEARANCE

Over the years, literally hundreds of readers have asked the same question: “Where and when can I meet you?”

Those of you attending VO Atlanta from March 9th -12th, will finally have a chance to run into me, as well as over 550 colleagues from 35 states and 15 countries who have come to enjoy over 150+ hours of top-notch programming. It’s the largest annual voice-over event for our community.

This year’s keynote speaker is Bill Farmer, and some of the other speakers are Dave Fennoy, Elaine Clark, Celia Siegel, Joe Cipriano, Johnny Heller, Jonathan Tilley, Lori Alan, Scott Brick, Anne Ganguzza, and David Rosenthal.

There are sessions about audio books, business and marketing, gaming and animation, narration and eLearning, performance and improvisation, and promo & imaging. There are also workshops (labeled as X-sessions), as well as a Spanish, and a youth program. You can see the full program on the conference website.

ETHICS PANEL

On Saturday, March 11th at 7:30 pm, I’ll be on a panel led by J. Michael Collins, discussing Ethics for Voice Actors and Demo Producers. Speakers are Rob Sciglimpaglia and Cliff Zellman, and the other panelists are Dave Courvoisier and Bev Standing. If you’re a subscriber to this blog, you know that I have written extensively about some of the moral guidelines voice talent and clients should live by, and I can’t wait to hear what others have to say.

Now, I didn’t want to come to Atlanta just to be on a panel, so you’ll be able to track me down from day one. The welcome reception starts Thursday 3/9 at 5:00 pm, and I really look forward to meeting you in person! I have only one request:

Gentlemen: please use deodorant, and ladies: leave your bottle of Curve Crush at home, and we’ll survive the crowds together. 

See you in Atlanta!

Paul Strikwerda ©nethervoice

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Here’s What You’ve Missed

by Paul Strikwerda in Articles, Career, Freelancing, International, Internet, Journalism & Media, Money Matters, Personal, Promotion Comments Off on Here’s What You’ve Missed
Paul Strikwerda

The author

Happy New Year!

Today I want to start by thanking you for reading my blog. There’s so much content to choose from these days, and I am so glad you landed on this page.

Perhaps this is your first time, so: “Welcome!” Perhaps you’ve been here before. In that case I welcome you back with open arms.

One of the joys of being a blogger is the opportunity to connect with so many people from all over the world. This year I’ll be aiming for 40 thousand subscribers, which is unheard of in my particular niche: voice-overs. Then again, this blog is not just for professional speakers. It’s for all kinds of creative freelancers who struggle with things like finding work, dealing with difficult clients, and getting paid a decent amount.

If these topics interest you, I hope you’ll take a minute or so to subscribe. That way you’ll always know when I’ve written a new post. Just enter your email address in the upper right-hand corner. It will never be sold or used in any other commercial context. I promise!

WHAT DID YOU MISS

Now, we all lead pretty busy lives, and I completely understand that you might have missed a few stories from last year (especially if you’re new to this blog). That’s why I’m starting 2017 by giving you a quick overview of some of the topics I have covered (or uncovered). The headlines in blue are all hyperlinks, by the way. 

One of the things I write about frequently, is the road to success. Does luck play a part in it? Do you have to be at the right place at the right time? Read about it in “The Magnet, the Colander, and the Clay.” In “Secrets From Successful Voice-Overs” I share more top tips with you.

I’ve been freelancing for my entire professional life. Being a solopreneur is often fantastic, and sometimes frustrating. Do you want to know what my pet peeves are? Click here to find out. We might have a few in common!

One of the recurring themes of this blog is me taking a critical look at the field I work in: voice-overs. In “Voice-Over’s Seven Deadly Sins” I explore manifestations of things like Lust, Gluttony, and Greed among voice actors. Not every colleague always appreciates what I have to say. In fact, some think I’m quite the curmudgeon. Read “Call Me Oscar” to find out if that’s really true. 

Another topic I like to write about is how to deal with setbacks. No path to success is ever smooth, and in “Turning Resistance Into results” I take you to my gym for a few unexpected tips. In “The Mistake You Don’t Want To Make” I discuss a list of things freelancers do to sabotage their success, and I tell you about the one thing you must do, to make it in this business.

GETTING PERSONAL

Beginning voice-overs often have to overcome a lack of confidence before they are comfortable selling their services. My story “Do Nice People Always Finish Last?” deals with that issue.

During the course of a year great things happen, and things that are absolutely horrible. When tragedy strikes, I don’t always feel like writing about microphones, challenging clients, or impossible scripts. I feel a need to get personal with my readers, and posts like “The Weight Of The World” elicit lots of responses. 

Not every reader knows that I was born, raised, and educated in the Netherlands. So, what’s it like for a Dutchman to live and work in the United States? You can read all about it in “Those Silly Americans.”

Because I bring a different and more European perspective to the table, some of my readers say that I usually “tell it like it is.” This attitude is appreciated by many, and criticized by some. In “The Cult of Kumbaya” I’ll tell you how I deal with my critics, and with criticism in general. “How I Handle Negative Comments” is another take on how I respond to feedback that is less than positive. If you’re in a business where rejection is the name of the game, I think you’re going to find these stories helpful.

Another theme I like to return to has to do with treating your business like a business. If you don’t do that, you’ll never have the success you’re hoping to have. “Are You In Bed With A Bad Client” tells you what to do when a client is taking you for a ride. In “Is Your Client Driving You Crazy” I write about the clients I gladly gave the sack.

IT’S ALL ABOUT COMMUNICATION

As voice actors we spend a lot of time in one place: our studio. Did you know it could be dangerous to do that? Just read “How Dangerous Is Your Voice-Over Studio” and you’ll find out about the hidden dangers in your recording space, and what you can do about it. 

Since I’m in the communication business, it won’t surprise you that I love blogging about communication. “Filling In The Blanks” deals with a strange habit many of us have that could cost us clients, as well as personal friends. “Don’t Ever Do This To A Client” is a warning about how not to conduct business, ever.

What I love about being a blogger is the interaction with my readers. Many of them respond in the comment section. Others send me emails. The question I get asked a lot is this: “Looking back, and knowing what you know now… what would you have done differently, and why?” Click here to read my answer.

One of the unexpected discoveries I made in the past few years is that this blog is also read by copywriters, freelance photographers, web designers, as well as producers, and potential clients. For them I wrote “How To Hire The Right Voice-Over.” Even if you provide VO-services yourself, you might want to check this one out to get a sense of what clients are really looking and listening for.

If you’ve been following me for a few years, you know I’m no big fan of the Pay-to-Play model. Now, here’s a fun fact. If I want to guarantee myself at least a thousand hits in one day, all I need to do is write about one of those Pay-to-Plays: Voices dot com. “Stop Bashing Voices.com” is a story for those who don’t like what “Voices” is doing, and yet renew their membership year after year.

SELLING YOURSELF

Marketing your services is one of the most important skills you must possess to have a flourishing freelance business. At times you need to educate clients new to voice-overs about the benefits of hiring a professional voice. One way to do that, is to contrast what you have to offer with examples of what I call “voice-overs gone wrong.” If you want to have a laugh and some heart-felt advice, click on “What Were They Thinking?

Another question some people ask me is where I find the inspiration to write a new blog every week. To be honest with you, I often look outside of my own professional bubble. Click here to find out why, and what we can learn from fellow-freelancers who are active in another field.

Many blogs in the blogosphere are highly topical. Writing about current events is fun, but here’s the problem: the content gets outdated rather quickly. I do blog about things that are in the news, but I do my very best to make something that is timely more timeless. A good example is my story about the presidential election in the U.S., and the question of ethics and morality in voice-overs. It’s called “Should We Shoot The Messenger?” It certainly got people talking.

Another example is my blog about Black Friday. Yes, Black Friday is the “hook,” but in reality this is a blog about why people buy, and how you -as a frugal freelancer- should spend your money. “The Most Important Question Of The Year” is another story about the business of being in business. If you want to get to the bottom line, please read it.

MOVING ON

There you have it. That’s my overview. What were your favorite stories?

Looking at the new year, here are 5 things you should stop doing in 2017, and in 2018, 2019, et cetera.

One thing I hope you’ll continue to do, is come back to this blog every once in a while, -better still- every Thursday. Leave some feedback for me. Let me know what you’d like me to write about. Share your experiences in the comment section.

If you enjoy my musings and think they’re helpful, share them with your friends and colleagues on social media. That always makes my day.

And remember: Subscribe to stay in the loop, and get the latest scoop.

Here’s to another fabulous year!

Paul Strikwerda ©nethervoice

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A Historic Year

by Paul Strikwerda in Articles, Career, Internet, Journalism & Media, Money Matters, Pay-to-Play 3 Comments

For many reasons, 2016 was a year for the history books.

Where shall I begin? 

Let’s start with the economy, stupid! The on-demand gig economy, to be exact.

If as a self-employed person you ever feel isolated, remember this: You are not alone!

A GROWING NUMBER

The freelance workforce in the U.S.grew from 53.7 to 55 million people this year, now representing 35% of workers. In 2020, this number is expected to go up to a whopping 50%. In other words: you are part of the new normal. That’s a good thing, and a bad thing. 

Right now, freelancers contribute an estimated $1 trillion annually in freelance earnings to the U.S. economy. Unfortunately, flex workers don’t enjoy the same benefits and protections as non-freelancers. Employers have turned regular, full-time jobs, into part-time, freelance jobs. That way they don’t have to contribute to health care, pension plans, and other benefits.

Because the freelance workforce is mostly unorganized and unprotected, it’s easy for employers to do whatever they want. According to the Freelancers Union, over 70% of their members have been cheated out of payments that they’ve earned, and are stiffed an average of $6,390 every year.

On that topic there is some good news that made 2016 a historic year. It’s something that has been mostly overlooked in voice-over circles, perhaps because it’s relevant to the 1.3 million freelancers in New York City. However, this news could eventually be the beginning of change in the rest of the country. 

FREELANCE ISN’T FREE

In October, the NYC Council unanimously passed a bill helping freelancers get paid on time and in full. On November 16th, Mayor de Blasio signed it into law, and it’s called the “Freelance Isn’t Free Act.” NYC is the first city in the nation to provide protections against non-payment for freelancers and independent contractors. 

Here’s how it works:

  • The law, which will apply to contracts of $800 and up, requires any company that hires a freelance worker to execute a simple written contract (it could be as simple as an e-mail), describing the work to be completed, the rate and method of payment, the date when payment is due, and basic contact information for both parties.  

  • Payment in full is required within 30 days of the completion of services or of the payment due date under the contract, whichever is later. Companies who fail to pay would face penalties, including double damages, attorney’s fees, and civil penalties.

  • Under the law, companies would be prohibited from retaliation against freelancers who seek to exercise their rights under this bill.

According to council member Brad Lander who worked closely with the Freelancers Union to write this bill…

“The NYC Department of Consumer Affairs will act as a navigator for freelancers facing nonpayment. DCA will provide model written contracts in multiple languages, accept complaints from freelancers, issue a “Notice of Complaint” to hiring parties that don’t pay, and make it easier for an aggrieved freelancer to bring charges to court”

He continues:

“Just 5% of freelancers take delinquent clients to court, in large part due to the very high cost of hiring an attorney, and the unlikelihood for that lawyer to take the case “on spec.” Those freelancers that do bring deadbeat clients to court are often subject to retaliation – an especially big problem for freelancers that work through agencies, or on an ongoing retainer.”

“By passing this law, NYC is helping to address a big gap in state and federal laws for protecting workers. The Freelance Isn’t Free Act can serve as a model for cities across the country to take action to protect the growing number of “gig economy” workers.”

And that’s precisely what I hope will happen. This law needs to become the norm in our nation so freelancers like you and me are protected from non-paying clients.

THE STRIKE GOES ON

The last thing that made 2016 a historic year is this: unionized voice actors appearing in video games went on strike against 11 employers. The sticking points are twofold: working conditions and the compensation method. I could easily devote an entire blog post to dig deeper into the issues, but instead I encourage you to click on this link to get a better idea of what’s going on.

This is the first time I feel SAG-AFTRA is taking voice actors seriously. For years, the unions have treated us as second and third-rate citizens. Now that certain video games make even more money than some Hollywood blockbusters, we finally matter. However, video game voice actors make up a small percentage of all unionized voice talent, and I want SAG-AFTRA to care just as much about the compensation and working conditions of other members.

Whatever the outcome of the strike may be, the agreement reached will send a signal to the entire industry, and will impact both union and non-union talent. Why is that? Well, technology is changing rapidly. More people watch content online, and the internet knows no borders. Traditional media markets that were used to determine rates are rapidly disappearing, and our pay needs to be up to par with this changing landscape.

CROSSING THE LINE

The strike is also testing our solidarity as a professional group. Will newcomers take advantage of the situation, and cross the (virtual) picket line? You may find it shocking that some colleagues will act as scabs, but to me this is an indicator of another trend: the deliberate weakening of the position of voice-overs from within. Every day a symbolic picket line is crossed by voice-overs that are taking jobs for less because…

“Some money is better than no money”

“I’m just getting my feet wet”

“It’s only a hobby.”

“The client said she couldn’t afford to pay more.”

“I’m an idiot and I only care about myself.”

I hope 2017 will be the year in which union and non-union voice actors will take a stand, just like their video game voicing colleagues. I’m not suggesting we go on strike, but we can refuse to work for clients that don’t take our craft seriously. In fact, we don’t take our craft seriously every time we allow a client to take advantage of us, financially or otherwise.

There are 55 million independent workers in the U.S., and our numbers are rapidly growing.

But if we don’t act now to protect our livelihood, voice-overs won’t be part of the increase.

And we only have ourselves to blame. 

Paul Strikwerda ©nethervoice

PS Be sweet. Please retweet.

photo credit: Shrieking Tree Anti-Torture Vigil – Week 18 via photopin (license)

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How To Handle Negative Comments

by Paul Strikwerda in Articles, Career, Internet, Journalism & Media, Personal 12 Comments

cyberbullyingDon’t be shocked.

Sooner or later it is bound to happen, and you will ask yourself:

“Was it something I said, something I wrote, or something I did?”

It doesn’t really matter.

The truth is: you probably annoyed someone in some way, and they’re letting you have it.

Online. For the whole world to see.

You wonder: “What do I do? Do I ignore it? Should I retaliate?”

A DOUBLE-EDGED SWORD

Having an online presence is a blessing and a curse. It’s an opportunity to reach thousands of people instantaneously. Sane people, and insane people. Ideally, you don’t want your fans, readers, and potential clients to passively consume your content. You want people to react to what you’re posting. You want the “likes,” the retweets, the comments, and the thumbs up, don’t you? I know I do, and I’ll tell you why.

I purposely push the envelope from time to time, and stir the pot. I welcome and encourage a good discussion, because I want my readers to be moved in some way or another. I want them to be aware of the Emperors in our industry that aren’t wearing any clothes. I want people to think twice before they send their money to some demo mill, or to a casting website selling virtual cattle calls.

I know this doesn’t make me popular in some of the more established circles, but popularity has never been my goal. If anything, I want to empower my readers to become more professional, more business-savvy, and better equipped to run a profitable and ethical freelance business.

THE WIND AND THE TREES

In the Netherlands we have a saying that goes like this: “Hoge bomen vangen veel wind.” It means “Tall trees catch much wind.” In other words: if you choose to put yourself out there, things might get rough. You’re kind of asking for it. Let me give you an example.

You’re probably aware that I wrote a book called Making Money In Your PJs, Freelancing for voice-overs and other solopreneurs. It has an average of four and a half stars on Amazon. Not long ago I noticed that I got my first (and only) one-star review from Jack Dennis, a colleague. I can use Jack’s name, because he chose to identify himself at the end of his review which I appreciate. Here’s what he wrote:

“Don’t believe what you read. Paul is not well respected in the vo biz. In fact, quite the opposite. He has successfully offended many major league elite vo actors and their representatives. He is everything you shouldn’t be to become a major league talent. He embarrasses me and shames the art of voice over. He’s an author, coach and does vo. The basic formula for success is to learn from the best in their respective fields. You can learn nothing from Paul. He is pompous, arrogant and brings nothing positive to the table. He will only take your money and discourage you from going after your dream. This sounds like a nasty review it is. I’m tired of the vo wolves preying on those with a dream. If you want to have any success in the vo world, avoid people like this.”

While I didn’t enjoy reading these words, I do want to thank Jack for inspiring me to write about handling feedback. If you feel hurt, or angry about some of the negative comments you may have received, here’s what I’d like you to keep in mind:

1. Don’t take it personally.

I strongly feel that most comments reveal much more about the commentators, than about what or whom they’re trying to critique. In three words: Perception is projection.

I also think that ALL of us are looking at the world through dirty lenses. Our vision is colored by past experience, and by our values, our beliefs, and our expectations.

Some people feel big when they can make other people feel small. Some are jealous, narrow-minded, vindictive, or simply ill-informed. Some people thrive on creating conflict. Some fall for fake news. Some have been hurt, wronged, or disappointed, and they’ve become cynical, sad, or bitter bullies.

All of this resonates in the background, and influences how people perceive the world and respond to it. Sometimes it takes one small trigger that provides the spark that lights the fire. Some days, you might be that trigger, and you get some dirt thrown your way.

Mind you: I’m not justifying bad behavior. I’m just trying to put it into context.

One more thing.

A person is much more than his or her behavior. The behavior is just the tip of the iceberg. Just as we don’t like to be judged based on one thing we said or wrote, it would be unfair to judge the commentators based on a single, not so positive comment.

2. Substantive feedback is valuable.

It is really hard for most people to have an accurate sense of how they come across, in person, and especially in writing. As you’re reading these words, you can’t hear my tone of voice, and you don’t see my body language. Yet, most communication experts agree that tonality, facial expressions, and posture are way more revealing and honest than the words we speak. That’s why the written word is easily misunderstood (and why some of us use emoticons).

Quality feedback (emphasis on “quality”) is a precious gift. It’s a mirror that teaches us something about how we’re being perceived. It can be a confrontation with a part of ourselves we’re uncomfortable with. That’s why some people become very defensive. They take critique of one small aspect of how they come across, as an attack on their entire personality.

When someone has a few harsh words for me, this what I want to know:

– Is the feedback based on actual observations and facts, or on assumptions and interpretations?
– Is it specific, or does it consist of a bunch of generalizations?
– What is it, that the commentator is missing in order to truly understand me, and what do I need to do better, in order to be understood?

You see, I cannot change my critics. If they’re intent on cutting me down because they have some chip on their shoulder I know nothing about, I cannot help them. Frankly, it’s their problem. Not mine. I can only change myself. I can choose to ignore feedback that has no basis in reality, and to learn from feedback that’s fair. This brings me to the next point:

3. Ask yourself: Is the critique consistent and recurring?

Now, here’s where I start paying attention. If the same substantive feedback is coming back again and again, that’s like an alarm bell. Action needs to be taken. Jack’s one-star review may be annoying, but it doesn’t really worry me. Apparently, he has some bone to pick with me and/or the world, but his review is overshadowed by many positive comments from other readers…. which leads me to my next suggestion.

When fellow-bloggers and writers ask me if and how they should respond to people like Jack, I tell them:

“Don’t.

Let others come to your defense.”

When others advocate on your behalf, it has a much stronger impact than when you speak up yourself. And if you’ve taken the time to develop a considerable following, people will jump in. I guarantee it.

4. How you respond to feedback, teaches you about you.

Just as most comments reveal a lot about the commentators, how you respond to those comments tells you something about yourself. If you’re a people-pleaser, you probably want to be liked, and you avoid conflict. A critical comment may feel like a slap in the face. 

A few words of advice:

– It is impossible to please everyone, all the time. It’s also unhealthy!

– You are not perfect, and you don’t have to be, to be liked and loved.

– Receiving feedback is different from being rejected. It’s information, and you decide what to do with it.

– Always consider the source of the feedback. You can’t reason with unreasonable people.

– You cannot control the comments, but you can control your response.

5. Comment carefully.

If you happen to have a sharp online tongue, bite it!

If you have something to say, don’t hide behind an anonymous online identity. Own your ideas. Be accountable. Only cowards operate in the dark.

Be aware of the incredible power of words. Using strong language to provoke a response is not a game. It is not funny. It is beyond rude, and it is dangerous. Cyberbullying has led to suicide.

Never respond when you’re angry or under the influence. Realize that what you say about others, says a lot about yourself. Do you want to be known as a considerate and kind person, or as a jackass?

Online comments have a long shelf life. Something you wrote in anger, might come up in searches years after it was written, and may even cost you a job.

If you have very strong feelings about a person’s opinion or actions, why not send him or her a private message? Be polite. Be thoughtful. Be reasonable.

As Patrick Stokes once said: “You are not entitled to your opinion. You are only entitled to what you can argue for.”

DEALING WITH NEGATIVITY

If you’re a fan of British television, you may have heard of Nadiya Hussain. She’s a winner of The Great British Bake-Off television program. Nadiya walked into the show wearing a headscarf, and became one of the most well-known Muslims in the UK. Now she stars in her own television series, she wrote a number of books, and she even baked a birthday cake for the Queen.

In a recent interview, Nadiya was asked:

Many Muslim women have to endure anti-Islamic slurs in the street – has that ever happened to you?

Here’s what she said: 

“From the moment I’ve worn my headscarf, that almost comes with the territory. I don’t feed negativity with negativity. I receive it with a smile and I say: “You know what? I don’t need to balance the scales.” For me that’s really important because my foremost and most important job is my children. I live in a lovely country. I don’t want my kids to grow up with a chip on their shoulder. Those negative people and those negative comments are the minority, and I don’t let that dictate how I live my life.”

I agree with Nadiya. Never sink to the level of the person you’re responding to. Don’t become what you despise. It’s a sure way to fan the flames, and it will stain your soul. 

Language can be used to help, heal, or hurt.

The choice is yours.

Paul Strikwerda ©nethervoice

PS Be sweet. Please retweet!

PPS Have you ever received nasty comments? How did you handle it?

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