Promotion

Out In Paperback!

by Paul Strikwerda in Articles, Book, Freelancing, Journalism & Media, Promotion, Social Media 1 Comment

author Paul Strikwerda with a copy of "Making Money In Your PJs."Many of you have asked how soon my book Making Money In Your PJs, freelancing for voice-overs and other solopreneurs will be available.

Well, I have good news for you!

You can now order the paperback version from Amazon.com and Amazon Europe. The Kindle version is also available by clicking here. If you own an iOS device such as an iPad, click here to download the book. 

UPDATE

A lot has happened since I announced the publication of the book at the end of April. At first I didn’t realize that writing a book and publishing it, was the easy part. Getting people to actually read it, is a different matter. First, they need to know that it exists.

Two weeks ago, I launched a new website where you can read three sample chapters for free. You’ll also find out what people like Dave Courvoisier (news anchor, blogger and voice actor), John Florian (VoiceOverXtra), and David Goldberg (CEO Edge Studio) think of my book. Here’s a screenshot of top of the site. Click on the image to access the site itself.

Making Money In Your PJs by Paul Strikwerda website

This one-page website is based on the FlatBook WordPress theme designed by Erik Taylor. Erik created something that is brilliantly simple and modern-looking. With limited knowledge and experience, I was able to customize the theme, and get the site up and running in no time. Whenever I ran into my own limitations, Erik was there to guide me at no additional cost, which was absolutely phenomenal. 

I also created a fifty-second animated trailer to tell people about the book, and to promote the website. I’m new at animation, but the website www.wideo.co made this process fun and affordable. Wideo is a young company, and the creators of the software personally responded to my questions and comments. You should give it a try!

No promotional campaign is complete without a presence in social media. You may have seen the Facebook page where I am building a community of select readers and fans:

Making Money In Your PJs on Facebook

You can also follow the latest developments on Twitter:

Making Money In Your PJs on Twitter

Every publicity campaign begins with a press release. As a reader of this blog, I’d like to share it with you first:

FOR IMMEDIATE RELEASE

Making Money In Your PJs is the new book by author and veteran voice actor Paul Strikwerda. Subtitled “Freelancing for voice-overs and other solopreneurs,” it offers a unique look at what it takes to be and stay in business as a voice for hire or other type of creative freelancer.

Paul Strikwerda: “Audiobook sales reached $1.6 billion in 2013, and are steadily growing. That’s one of the reasons why voice acting is hot at the moment. Year after year, thousands of hopefuls are led to believe that they can build a lucrative career as a narrator using a cheap microphone, a computer, and an internet connection. Others invest a hefty sum in expensive studio equipment, coaching, and demos, only to get nowhere. Making Money In Your PJs takes a revealing look into this booming industry where many are invited and very few are chosen.”

“Every day, I see aspiring voice-overs treat their new dream job as a hobby and fail miserably. It’s not as easy as it seems. People need more than pleasant pipes to make a living as a voice actor. They have to have business acumen in order to succeed. It’s the stuff nobody teaches you in voice-over school that can make or break a career. That’s precisely the focus of this book.”

Making Money In Your PJs covers topics such as:

  • Transforming a hobby into a profession
  • Successfully promoting a business online and offline
  • Turning potential customers into clients
  • Pricing services for profit
  • Getting paid on time, every time
  • What to do when business is slow
  • How to stand out from the competition


These are topics that not only voice actors need to address. They apply to practically anyone who is self-employed. Although this book is written from the perspective of a voice-over, any solopreneur will benefit from chapters on freelancing, marketing, handling clients, and money management.

Making Money In Your PJs is neither a “get-rich-quick by doing voice-overs guide,” nor a step-by-step course that will take the reader from voice-over novice to top talent in three days. Rather, it is a practical, personal, and often humorous account of what life is like behind the mic. It’s written with insight, intelligence, and a healthy dose of realism.

The sheer depth, breadth, and quality of the information on the pages of Making Money in Your PJs makes this book an obligatory resource in your library of voice-over and freelance success-building. 

About the author

Paul Strikwerda is a multilingual voice actor, coach, and writer with 30 years of experience. His weekly blog is one of the most influential in the voice-over industry. He’s an expert-contributor to Edge Studio, Internet Voice Coach, the International Freelancers Academy, and recordinghacks.com. Paul grew up in the Netherlands and now lives and works in the historic town of Easton, Pennsylvania. Previous books include Building a Vocal Booth on a Budget, and Boosting Your Business with a Blog

You may reach the author via the Contact Form on this website, to set up interviews and arrange speaking engagements.

The actual press release will have my full contact information, but I won’t share that on this blog. I receive well over fifty spam comments a day, and that’s why I’m not displaying every detail on this page.

WHAT’s NEXT?

So far, I’ve been doing most of the legwork myself, and that’s part of my job as an author. But as my campaign is warming up, I could certainly use some help in the word-of-mouth department. I’ve already experienced that voice actors tend to be very good at it (no surprise there), and that’s why I have a question for you.

If you are a fan of this blog, I hope you’ll help me spread the news about Making Money In Your Pjs. After all, the book wouldn’t be here, had you not asked for it! Follow the latest developments on Twitter and Facebook, and do tell your friends and colleagues about it.

The ultimate goal of Making Money In Your PJs is not to make me rich and famous, but to assist and inspire our community in becoming more professional. I wrote it to raise our morale, our standards, as well as our rates.

If this message resonates with you, put on your PJs, and start making some noise!

Thank you!

Paul Strikwerda ©nethervoice

PS Be sweet. Please retweet. 

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The Power of One

by Paul Strikwerda in Articles, Book, Career, Freelancing, Internet, Money Matters, Promotion, Social Media 10 Comments

Ten Thousand FansThursday, March 6th 2014 was a good day.

It was the day this blog reached 5,000 subscribers. But it didn’t stop there

In less than two months, that number doubled. I could barely believe it.

What did I do to make this happen? And more importantly, what can you do to get there too?

Well, I can tell you right off the bat that I don’t have some secret formula, or a shady deal with one of those companies that promise to take your website to the top of the major search engines. It’s just me and my virtual pen that seem to be on to something.

However, I’m not going to fall back on the predictable answer that attracting readers is all about content. There’s more to blogging than telling stories people like to hear. If writers could simply rely on the quality of their work to reach bestseller status, the world of literature would be a lot more interesting, don’t you think?

So, if we set content aside and we forget about that illusive magical box of SEO-tricks, what could possibly account for this wave of new visitors and subscribers?

SOCIAL SCIENCE

I think the answer may lie in sociodynamics, or the study of group behavior and interaction. The basic premise of this study is the fact that human beings are influenced by other human beings. Perhaps the growth of my subscribers could have to do with what I call the “Late Night Commercial-Effect.”

When I still had cable, those infomercials were one of my guilty pleasures. Although I never bought any Japanese steak knives or Diamonique jewelry from TV pitchmen, it’s a fact that millions of people do, so the home shopping networks must be doing something right. For one, they know about the workings of the human mind.

Here’s one tool I’m sure you’ve seen in action. No matter what’s being sold, there’s always this counter telling you how many people have bought whatever the featured product is, and when this exclusive deal is running out. This may seem like a silly little gimmick to you, but the payoff is huge.

QVC is available in 300 million homes worldwide through its programming in the U.S., UK, Germany, Japan, Italy, and a joint venture in China. In 2013 it shipped more than 169 million products to these markets, generating $8.6 billion in revenues. It was all started by one man in 1986: Joseph Segel. He based his company outside of Philadelphia in West Chester, and today he has 17,000 employees worldwide.

By the way, don’t think that all QVC orders come from late-night television watching shopaholics. Last year, over thirty percent of sales came from mobile platforms. In other words: QVC has learned to be where their customers are, and these customers can’t seem to get enough of it. QVC has well over one million Facebook fans around the world who blog, comment, “like,” and share 24/7.

TRUSTED SOURCES

Feedback from fellow-shoppers is driving sales like never before. It makes sense. When it comes to buying decisions, we all want to minimize risks and maximize the rewards of our investment. We find it easier to trust the opinion of people we can relate to. That’s why other shopping giants like Amazon.com use comments from customers to try to influence purchase decisions.

Acclaimed author Guy Kawasaki wrote “APE, How to Publish a Book.” It’s a step-by-step guide for those who want to self-publish. I have inhaled the info as I was preparing to market my book “Making Money In Your PJs.”

Kawasaki recommends pitching a book to thought leaders, bloggers, and online communities to generate publicity. He calls this process “Evangelizing.” One of the things he tells new authors is to turn to Amazon’s best reviewers. Five-star feedback from them is worth more than a positive review in the New York Times.

Compare this strategy to expensive book launch parties, advertising campaigns, and paying PR professionals to pimp your product. Leveraging the power of social proof is practically free! That’s why it’s such a good tool for the solopreneur. All you have to do is target the right people with the right connections, and word of mouth will do the rest.

Of course it’s not that simple. It took me four years before my readership reached critical mass. In order to get to this place (for my career in general and my blog in particular) I have used a few tools you might want to consider as well. The first I call “The Power of One.”

THE RIGHT QUESTION

It’s based on the idea that a consistent sequence of small efforts can, over time, bring about big changes.

Every morning, I start with a simple routine. I ask myself a question that isn’t necessarily new or revolutionary, but nevertheless transformational:

“What’s the ONE thing I can do today, that would have the greatest positive impact in the area of…”

I purposely limit it to one, to keep things manageable. I’d rather do one thing really well than a whole bunch of things half-heartedly. To me it’s also important to focus on the notion of having a positive impact. Everything we do and everything we don’t, has an effect. That’s a given. But the result of our actions isn’t always positive, unless we make a concerted effort to bring about good.

That one question alone has resulted in a cascade of small improvements in the way I run my business and my life. In the beginning, the changes were barely visible. But when I connect the dots backward and see where I am now in relation to four years ago, the transformation is dramatic. Here’s another tool.

A CUE FROM QVC

After having reached 5,000 subscribers, I made a small change to my blog that proved to be immensely effective. I added a Call to Action in the top right-hand corner. I’m sure you’ve seen it. It says:

“Join over 10,000+ subscribers!”

I made sure to update this number at least once day, if not more.

At first I thought this was a rather self-congratulatory act. I’ve been raised not to boast about my accomplishments. I still believe humility is a virtue, but I’ve also learned that it’s okay to be proud of my achievements. Without an advertising budget or the help of a PR guru, I embraced the principles of social proof.

My “Join over 10,000+ subscribers!” is the equivalent of QVC’s sales counter with one exception. As long as I still have things to talk about, what I have to offer will not run out.

I don’t believe this counter is totally responsible for the increase in subscribers, but it’s the one small thing I changed since March.

MAKING MONEY IN YOUR PJs

Because I was reaping the rewards of social proof on my blog, I applied some of these principles to my newest venture.

While creating a website for my upcoming book “Making Money In Your PJs,” I decided to prominently feature testimonials. I did not want to wait for comments to roll in, so I sent people whose opinion I respect an advance copy, and asked them for a quote.

Later on, I will ask those readers who received the first fifty copies as a gift for a testimonial too. It’s a small favor, considering they got a 500+ page book for free.

Social proof is not only something I use as a book seller or blog writer.

The other day I needed to buy something online. After reading the description from the merchant, I wasn’t one hundred percent convinced that I should spend my money on this product. That is, until I read one positive comment from someone I trusted. Before I knew it, my mind was made up and I let my credit card do the talking.

Sometimes that’s all it takes.

One person starting a hugely successful business.

One good review.

One small change to a website.

One good question at the beginning of the day.

I’m telling you:

Never underestimate the Power of One!

If you still don’t believe me, ask Hans Brinker.

Paul Strikwerda ©nethervoice

PS Be sweet. Please retweet!

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I’m Giving My Book Away

by Paul Strikwerda in Articles, Book, Journalism & Media, Promotion, Social Media 124 Comments

3D 1

Well, there you have it!

What do you think?

In a few weeks, my 400+ page book will be available in print and as an eBook. Later this year you can expect the release of the audio version, narrated by the author. He’s giving me a very special rate! 

Until then, you can keep track of the progress and the official release date on a new Facebook page which I’d love you to like:

The Facebook page of "Making Money In Your PJs" by Paul Strikwerda.

I’ll also be posting updates on a new Twitter account:

The Twitter account of  "Making Money In Your PJs" by Paul Strikwerda.

WHAT ELSE IS NEW?

In the next week I am launching a website (www.makingmoneyinyourpjs.com), that will do several things:

– promote the book with previews and reviews;

– serve as a companion to the paperback edition with hyperlinks from the eBook;

– provide an easy way to learn more about the author and ways to get in touch with him.

But that’s not all. Eventually, this website will evolve into something much bigger and better. More about that at a later stage.

WOULD YOU LIKE A FREE COPY?

Do you want to be among the first to read my book?

To celebrate the release of Making Money In Your PJs, I am offering a free PDF copy to the first 50 people who leave a short comment in the comment section below. Just make sure you fill in your email address before you click “ADD COMMENT.” Otherwise I can’t reach you. Please do not leave your email in the comment box.

The PDF-version will be ready in seven to ten days, and I’ll send it to you via wetransfer.com.

Meanwhile, enjoy Making Money In Your PJs!

Paul Strikwerda ©nethervoice

PS Be sweet. Please retweet!

PPS Looking for a graphic designer? Try crowdsourcing with 99designs. That’s where I found mine. Last week I wrote about the process.

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8 Ways to Increase Web Traffic – Guaranteed

by Paul Strikwerda in Articles, Journalism & Media, Promotion 14 Comments

pretty girl holding a megaphoneLast week I revealed that this blog had reached 5,000 subscribers. Since then, this number has increased by another seven thousand, and I haven’t seen any signs of a slowdown.

If you’re wondering how I got to this point and how you can get there too, stay tuned. But before I tell you what worked for me, I have a confession to make.

Read the rest of this story in my new book. Click on the cover to access the website and get a sneak peek. Use the buttons to buy the book.

Making Money In Your PJs cover

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Marketing Demystified

by Paul Strikwerda in Articles, Career, Freelancing, Promotion, Social Media 8 Comments

Marketing.

It makes many freelancers uncomfortable.

They look at it as a necessary and expensive evil.

If possible, they’d rather delegate it to someone else. 

I disagree.

A while ago, Chris Kendall of Voice Artists United interviewed me about it. 

Here’s his first question:

Many people rely on just having a website and an Internet presence on Twitter, Facebook or on a P2P site to do their marketing for them. Does this work, and if not, why not?

Let’s take a step back and start with my definition of marketing:

Read the rest of this story in my new book. Click on the cover to access the website and get a sneak peek. Use the buttons to buy the book.

Making Money In Your PJs cover

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Looking Back

by Paul Strikwerda in Articles, Career, Freelancing, Gear, International, Internet, Journalism & Media, Money Matters, Pay-to-Play, Promotion, Social Media, Studio 3 Comments
Nethervoice blog author Paul Strikwerda

blog author Paul Strikwerda

In my last post of the year, I always go back in time to highlight some of the articles you may have missed or would like to revisit.

December turned out to be Gear Month at Nethervoice, and in a way we’ve come full circle. My first contribution of 2013 was entitled “Confessions of a Hopeless Gearhead.”

If you’ve ever wondered why evaluating and selecting new gear is so subjective and challenging, you have to read this  article.

CLIENTS FROM HELL

No matter in what stage of your career you are, you and I have at least one thing in common: we’re always communicating with customers. How to effectively deal with clients has been a recurring theme on this blog.

If you believe the customer is always right, you’re wrong and I’ll tell you why in a story about lengthy translations, short videos and managing expectations. “Bring in the Natives” looks at the many reasons why ignorant clients and careless online casting sites don’t bother with quality control any more.

In “Rotten Carrots and Cool Clients” I will introduce you to Type A and Type B clients, and I’ll show you how you can tell the difference. Here’s the bottom line: stay away from one of them!

VIOLENT VIDEO GAMES & TIPS FOR BEGINNERS

January was the month I finally decided to open up about something I feel strongly about: violence in video games and the role voice actors play in the production of these games. In “It’s just a Game” I weigh some of the evidence on the links between violent games and violent behavior. 

Makers of violent video games may proclaim that all they do is provide innocent entertainment. I’m not buying it. You may not agree with my conclusions, but I hope you’ll take a few minutes to consider what I have to say.

Another recurring theme is the position of newbies in the voice-over industry and ways in which beginners can increase their level of professionalism. In “Learning on the job” I expose one of the persistent myths that it’s totally okay to advertise yourself as a pro and treat your clients to trial-and-error sessions.

I even went as far as to share my entire voice-over working agreement with you, so you wouldn’t have to reinvent the wheel.

Success does not come easy in this profession, and certainly not overnight. My article “Failure is Always an Option” tells the story of a number of colleagues with great intentions who made bad decisions that killed their career. There are lessons to be learned from failure!

LET’S GET PERSONAL

Every now and then I also give you an inside look into my personal life. I don’t do that because I’m a closet-narcissist (you can read about that in “Call me a Narcissist”).

It’s because I want to draw attention to a charity I feel passionate about: the National Multiple Sclerosis Society. In “Overcoming Obstacles and Giving Back” I tell the story of how my wife discovered she has MS and how she is dealing with this confusing and unpredictable disease.

Together, readers of this blog raised over $5000 for the MS Society, making us the number #5 fundraising team out of 58 in my area. I can’t thank you enough for your incredible generosity!

Speaking of my wife, in “The Wind beneath my Wings” I blogged about the importance of having a supportive partner in this field of work. A partner can be a dear friend but also a life partner. I know for a fact that I wouldn’t be able to do what I do, if it weren’t for my better half.

As a reluctant introvert, I tend to keep things inside. “The Emotional Dilemma” is a story about how my feelings are influencing my work for better or for worse, and how I am channeling these emotions as I’m interpreting scripts.

Many people have asked my about my background as a voice actor. “How it all began” will tell you more about the early days of my voice-over career.

TECH TALK

Of course no year goes by without me delving into some of the more technical issues that come with our job. In “Get the boom out of the room” I reveal some of my personal secrets to creating a dry recording space.

Factory Demos and Fatal First Impressions” deals with sure ways to kill any chance of winning an audition and what you can do about it.

2013 was in many ways a testing year.

Last week I reviewed Audient’s iD22, a top-notch  audio interface that is my number one pick for best new VO-gear of the year. I also tried out Microphone X from Aphex. It’s a unique USB mic with built-in analog processing.

My new Presonus Eris 5 studio monitors inspired me to write an article about gear selection, and I tried out several gadgets designed to turn a smart phone into a voice-over recording device.

I also reviewed CAD’s Acousti-Shield 32 and their Sessions MH510 studio headphones.

MONEY, MONEY, MONEY

Getting paid is always a hot topic in voice-over land. A few months ago, I wrote a series of stories on that topic, beginning with “When a client owes you” followed by “Give me my money!” If you’re still waiting for that check that was promised ages ago, and you’re wondering what you can do about it, I’m sure my tips will help you.

For those of you in Europe or with clients in that part of the world, I reported on the efforts of the EU to crack down on late payments. A new EU directive protects people like you and me against clients who demand you deliver your work yesterday and who pay whenever they feel like it.

Of course my blogging year wouldn’t be complete without mentioning two stories that turned out to be immensely popular because they dealt with one popular Pay to Play site in particular.

In “Leaving Voices.com” I told you about my falling out with this Canadian company (be sure to listen to the audio sample!). This article was widely discussed and quoted, and I added a follow-up with “As the Dust Settles.”

One of my New Year’s resolutions is to leave every online casting site that is not working in my best interest and in the best interest of our profession. I’d say that covers about ninety percent of them. 

WHAT YOU CAN DO FOR ME

All in all it’s been a pretty productive year.

Many people have asked me how I manage to write a blog each week (plus guest posts), and to have a full-time voice-over career. Just read “Are You Talking To Me” for some answers, as well as tips for those thinking of starting a blog in 2014.

Of course there are many articles from 2013 that I did not mention in this overview, but I’ll leave it to you to explore more and pick your personal favorites.

If you’ve enjoyed my writing in the past twelve months, I’d like to ask you one small favor.

Please keep on sharing my stories with your friends and colleagues and stay in touch.

Your comments, friendship and collegiality continue to inspire me!

Paul Strikwerda ©nethervoice

Be Sweet. Please retweet!

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Are You Talking To Me?

by Paul Strikwerda in Articles, Journalism & Media, Promotion, Social Media 7 Comments

young girl writingDialogue or Monologue?

That’s the question I ask when I read other people’s blogs.

Is the author talking to me or to him or herself?

Dialogue or Monologue? It’s a question I ask myself every time I’m writing a new blog post. Am I really talking to my readers, or am I involved in a narcissistic exercise?

Ideally, I want my stories to be the start of a conversation with you. That’s why the comment section is my favorite part of this blog. I love it when readers share their experiences and offer additional insights.

There are also comments that you never get to see.

Read the rest of this story in my new book. Click on the cover to access the website and get a sneak peek. Use the buttons to buy the book.

Making Money In Your PJs cover

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Overdoing and Underachieving

by Paul Strikwerda in Articles, Career, Gear, Promotion, Social Media, Studio 13 Comments

Vegas stripAh, the American Dream.

If you work hard enough….

If you always put your best foot forward….

Then there’s a path from rags to riches for everybody.

Isn’t that the core of the message?

When I moved from Europe to the States, I noticed what pursuing this illusive dream can lead to.

An obsession with work!

Look around you. Fewer people are doing more and more work. Productivity is up in this “work hard – play hard” society. That’s what makes economists optimistic. Unfortunately, in the U.S. it seems to be all work and hardly any play.

In this no-vacation nation that claims to be big on family values, many kids are now raised by their grandparents because Mom and Dad need full-time jobs to stay afloat. And what if you don’t have any grandparents who live around the corner, or they need to be taken care of themselves?

A friend of mine has one child in day care and the other goes to early and late stay because his wife works as well. He did the math and discovered that most of his wife’s salary goes to childcare.

“Does that make any sense?“ he asked. “We want to spend more time with our children. Instead, we work more and see them less. And for what? Just to pay the babysitter, the daycare center and the elementary school? Is having the extra income really worth it?”

He just ran into the Law of Diminishing Returns which asserts that after a certain point, further investment or effort does not increase the expected return. In fact, it can even lower it.

Does this seem counterintuitive to you?

Read the rest of this story in my new eBook. Click on the cover to access the website and get a sneak peek. Use the buttons to buy the book.

Making Money In Your PJs cover

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Bring in the Natives!

by Paul Strikwerda in Articles, Career, Freelancing, Internet, Promotion 6 Comments

women in Volendam dressOkay, I had promised myself not to do it.

At least, not for a while.

Yet, I find myself doing it again.

And the thing is: I don’t feel so bad about it.

Today, I’ll talk about voices.com.

Again.

Rest assured. I’m not going to rehash my leaving-voices.com-litany. You’ve seen it. At the LinkedIn Voice Over Professionals group they’re still beating that dead horse. Click here if you’d like to join the fuss and the fun.

Since I left the Canadians, business has never been better, but that’s not what I wanted to talk to you about. I really want to talk about a few of my favorite topics: language, marketing, standards and blogging.

BLOGGING BOOSTS BUSINESS

You see, what the folks at “voices” understood from day one, is that free content is one of the best ways to attract visitors to your website. A good blog has people stay for a while and it makes them come back again and again. Voice123 has a blog as well; the Edge Studio is stepping up its blogging efforts and recently, Bodalgo joined the club.

Can you keep up with all the content? I certainly can’t! Thank goodness Derek Chappell reads them all and he posts the best blogs of the week on his own blog. 

Vox Daily is the official blog of voices.com. Over the years it has grown into a huge database of informative articles about every aspect of the industry. Most of the content is original. Sometimes the stories come from other sources.

I applaud the writers of Vox Daily for keeping this thing going with such creativity and consistency. As you know, I only blog once a week and frankly, that’s all I can handle.

As a native of the Netherlands, I was drawn to a recent Vox Daily article by Stephanie Ciccarelli, called “What is a Native Speaker?” In it, Ciccarelli outlines the advantages of hiring a native speaker. She cites a conversation with Spanish voice talent Simone Fojgiel who told her that

“70% of the projects she receives from her clients that were translated from English into Spanish, required revisions. Some even needed complete overhauls due to poor translation work.”

Stephanie concludes:

“Before we start pointing fingers at translators in general, we need to take a deep breath and consider why some translations may be poor, inaccurate or altogether baffling. My dear friends, it all comes to down to whether or not the translator is a native speaker of the language they’re translating in.”

I’m a native Dutch speaker and I recognize Simone’s observations. However, I don’t believe non-native speakers bare the full blame for poorly translated scripts. In my experience, bad translations are often the direct result of:

  1. carelessness or ignorance on the part of cheap clients;
  2. amateur-translators using translation software;
  3. lack of standards, quality control and overall professionalism.

The question is: what to do about it?

GOING DUTCH

Sometimes I talk myself into believing that one of my missions is to educate the ignorant. Allow me to illustrate.

A few months ago, I received an invitation to voice a Dutch language course for beginners. The budget was low and the sample script was filled with language that might have been in vogue some seventy years ago. Today, no Dutchman would ever use these outdated expressions. My guess is that the producers of the course had adapted an old guide after the copyright had expired. Perhaps they were unaware of the archaic language because they didn’t speak Dutch.

Rather than refusing the job out of hand, I auditioned for it, just to have an opportunity to get in touch with the client. I told them that the language in the guide was old-fashioned and that it would mislead people into believing they were learning Dutch as it is spoken today. I gave them several examples to illustrate my point. I also suggested that I could help them bring this language course into the 21st century.

Did I get a thank you note or even an acknowledgement that my comments were received?

Of course not.

I’m only a native speaker who was trying to offer some added value. Why on earth would they listen to me?

HELPING CLIENTS IMPROVE

According to Ciccarelli, Simone Fojgel has…

“made it her mission to protect, preserve and propel the brand image of her English clients as they step out boldly in effort to communicate to Spanish-speaking audiences.”

Not only does Simone review, prep and (re)write copy for her clients, she directs voice talent “to guarantee their performance is just right for the target audience.”

In that respect, Simone and I are on the same page. Both of us reach out to clients and offer to better their products. But after my experience with that Dutch language course, I asked myself:

Is it the job of a native voice talent to save a client’s reputation and turn a trash translation into a treasure?

I’m not so sure anymore, and I’ll explain why.

SAVING THE DAY?

1. First and foremost: You can provide people with information but you can’t be sure they’ll actually understand. And even if they do, it doesn’t mean that they will act upon it. Why should I waste my time talking to a client who doesn’t even want to listen? Let them produce that old-fashioned language course without my help. Perhaps they need to learn things the hard way. 

2. In order to be open to a solution, the client has to admit that there’s a problem in the first place. Here’s the thing. Clients don’t always see a problem. All they see is an added expense you call a solution.

3. A bad translation is only a symptom of a greater underlying cause. Clients are often more interested in treating symptoms.

I believe in fixing a problem at the root level. If a faucet is leaking, you don’t hire someone to mop up the floor thinking that this will solve everything. You call a pro to replace the washers, the o-ring or the seals. Unfortunately, not all clients think that way. They’d rather pay for cheap labor instead of hiring a more expensive pro. The worst scripts usually come from clients with bargain basement budgets. Not exactly my target market.

4. Is it worth my time?

Before I became a full-time voice-over, I worked as a professional translator and I hated it. I used to spend 14-hour days ruining my back in front of a computer screen translating boring market research, user manuals and legal documents. As a voice-over, I can make in thirty minutes what would take me a week of translation work. You do the math.

5. Leave it to the experts.

Being a native speaker doesn’t necessarily mean that you’re a great translator. Just as people underestimate what it takes to be a voice-over, people have no idea how hard it is to become an accredited translator. Even though I’m an academically trained linguist, I am happy to pass translation projects on to the natives who do this for a living.

Now, does all of this mean that I’ll never offer to correct a weak translation or tweak a text no matter what?

If the client is open to suggestions and is willing to spend some extra money on additional services, I’m game. As a voice-over, it is in my best interest to be associated with a stellar production. If it wins me some bonus points with a customer, better still!

So, at times, being a native speaker does translate into more business, but obviously not from the folks who were looking for a voice for that outdated Dutch language course. I believe the program is in the making as we speak. Unchanged.

And where did I find that job, by the way?

On voices.com.

Right before I ended my membership. 

Oops…

Paul Strikwerda ©nethervoice

photo credit: screenpunk via photopin cc

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Do Voice Actors Suffer From An Inferiority Complex?

by Paul Strikwerda in Articles, Career, Journalism & Media, Promotion 20 Comments

Euphoric.

That’s the mood the voice-over community has been in, lately.

The reason?

It’s the release of Lake Bell’s motion picture In A World.

If you are a voice talent and you haven’t heard about this fun-filled father-and-daughter comedy, you must be living under a rock and a hard place.

This movie got so much publicity inside my professional bubble that I didn’t even want to blog about it.

The anticipation for In A World had been building for months. When it finally came out, the citizens of voiceoverland went a little crazy.

If you’re a true member of our VO family, you probably did one of three things:

  1. You posted or reposted the In A World trailer on your social media outlets dozens of times;
  2. You read reviews and listened to or watched several interviews with Miss Bell and her cast of other characters;
  3. You frantically tried to get tickets from the box office of some small artsy theater where In A World was playing, hours away from your home.

If that’s what you did, let me ask you this:

Why all the hoopla for a movie that so far has grossed a humble $321,614 in the two weeks since its release; a movie that is number 30 on the box office charts, right behind this summer’s mega-flop “The Lone Ranger” and the equally disappointing “R.I.P.D.”?

You might think that In A World deserves to be seen by millions, but apparently, distributor Roadside Attractions wasn’t confident enough to go for a wide release. Are they hoping for a sleeper hit on Netflix?

To me it’s rather obvious why the attention-craving voice-over community has embraced Lake Bell’s movie.

This comedy is about US.

Finally!

We, the masters of the spoken word, the unseen and unsung heroes of gazillions of trailers, audio books, commercials and e-Learning modules, are at last being recognized for who we are and what we do.

After decades of neglect and ridicule, voice-overs have come out of their walk-in closets, ready to be embraced for their vocal magnificence.

Thanks to Miss Bell, the voice-over world finally has a voice. Better still: It’s a FEMALE voice!

We feel validated and vindicated and tell ourselves:

“People find us interesting. Look, they even made a movie about us and talk about it in the media. That must mean we’re important!”

I hate to burst your bubble, but that’s an illusion. 

In a few days, the promotional circus surrounding this picture will fade away, and not even Joan Baker will be able to elevate our status in a world that doesn’t really care. Very soon we’ll get back to where we were before: invisible, under appreciated, and chronically underpaid.

Let me tell you why voice-over people are relatively irrelevant.

1. Voice actors run an auditory business in an increasingly visual world.

A study published on August 19th in the journal Proceedings of the National Academy of Sciences, describes that people who were asked to identify the winners of major piano competitions tend to do better when they purely rely on visual – rather than auditory – cues. 

Seeing, not hearing, is believing.

This confirms the age-old adage that a picture paints a thousand words. Images will always overpower what we play or say, no matter how meaningful the music or the script. Visual impact is everything.

That’s why movie stars are among the best paid people on the planet and voice actors are not. Keep in mind that it took a motion picture with on-screen actors and not some radio play or podcast to highlight the world VO’s live in.

2. Most on-screen actors easily transition into voice-overs.

Have you ever seen a full-time voice actor land a major role in a motion picture? I haven’t. Most of them can’t act and have to hire a coach to learn how to sound natural. The actors we know from the stage, the movies or television on the other hand, love doing voice-over work on the side, and most of them are very good at it.

When big brands need solid exposure, they turn to well-known names to get their message across. While voice actors often have to scramble for a decent rate, their on-camera colleagues can command top-dollar for that six-word catch phrase at the end of a commercial.

3. In A World is not a movie about voice-overs.

Ron Howard didn’t shoot “Backdraft” as a documentary about firefighters. The TV series ER wasn’t made to promote the medical profession. The fire station and the hospital were both backdrops that allowed human drama to unfold.

In A World takes us into recording studios to tell us about the rivalry between a father and a daughter who both happen to audition for the same job.

At heart, it is a light summer movie about relationships, and the voice-over setting is nothing but a clever prop, allowing the actors to showcase their skills and versatility. Nothing less and nothing more.

4. But doesn’t this movie have a powerful message about inequality in the VO-workplace?

It’s true. Lake Bell’s character tries to break into the male-dominated world of movie trailers. However, I don’t think the predominant purpose of In A World was to further some feminist agenda. It’s a comedy. Not a Gloria Steinem manifesto.

The male-female dichotomy at the center of In A World is a ploy that serves a plot. It creates conflict that needs to be resolved.

It’s an old theme in a new setting:

Will the underdog succeed against overwhelming odds? Watch the movie and find out!

Most movies aren’t made to move minds. Audiences across the globe like to escape and be entertained. They hate being lectured about social injustice. And let’s be honest: film studios are not some kind of philanthropic institution ready to promote an important cause. I can summarize their business model in four words:

Minimize risks. Maximize profits.

5. Will Lake Bell manage to break the gender barrier?

The short answer is NO.

I don’t think Bell will impact movie trailers the way Mary Tyler Moore changed television. Using a female voice for a movie trailer would require a revolution. Not a Sundance comedy.

Usually, Hollywood doesn’t like to try something that hasn’t been done before. Playing it safe is the name of the game. That’s why the same actors and actresses, screenwriters, directors and composers are hired again and again.

The fact that female voices aren’t chosen to promote blockbusters has nothing to do with sexism. It has everything to do with movie moguls testing every aspect of a motion picture to see if it will appeal to an audience of average Americans. Words are weighed and endings are altered based on feedback from the all-important focus groups. 

Without being derogatory, it’s fair to say that Joe Six-pack is the most important movie ticket buying demographic. If a focus group of Joe’s agrees that a booming male voice has more gravitas, that’s what studios will choose. Forget feminism or equal opportunities.

Thus, the cliché continues.

One last thing.

6. The rest of the world isn’t nearly as interested in our profession as we are.

If we do our job right, the listeners will pay more attention to the message than to the messenger. We serve the script and make it shine.

Unlike on-screen actors, we stay out of the limelight. We don’t appear in tabloids or on talk shows. Our private lives are blissfully boring. There is no glamour in voice-overs. For a majority of celebrity-watchers, voice-overs are positively uninteresting.

So be it.  

In our small and isolated world, Lake Bell’s movie might be a big deal; a victory for voice-overs, even. The rest of the planet falls for blockbusters about zombie invasions, promiscuous vampires and kids playing Hunger Games -all of them promoted by Don Lafontaine sound-alikes.  

Just because we don’t necessarily get recognized for our work, doesn’t mean we shouldn’t take professional pride in what we do. We might not make millions of dollars and live in huge mansions, but there’s no reason to feel inferior. 

In real life, a lot of great things happen under the radar. Those things can be far more profound than anything the gossip shows will ever report on. 

Think about those who have dedicated themselves to helping others. Ordinary people doing extraordinary things. Most of them will never be acknowledged or honored, and they’re fine with that. 

These people are in it for the music. 

Not for the applause.

Paul Strikwerda ©nethervoice

PS Be sweet. Please retweet! 

PPS “Hello Lonesome” is the voice-over movie you have never heard of. Click here for my story about this movie.

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