"Marketing is a sound. Those who hear the sound you make and resonate with it will follow." Bill … [Read more...] about Want more clients? Go undercover!
Freelancing
Raising money for your business
So, you have this amazing idea for a new service, a movie, a video game or a CD. Your plans are in … [Read more...] about Raising money for your business
Seven Reasons to Hate Home Studios
Just like desktop publishing changed the printing business, home studios have forever transformed … [Read more...] about Seven Reasons to Hate Home Studios
Are You Still Hiding Your Rates?
Whether you're a voice-over artist, a photographer or a freelance copywriter, sooner or later you'll … [Read more...] about Are You Still Hiding Your Rates?
What Some Clients Won’t Tell You
If you don't know what your clients want and need, you'll never be able to give it to them. Paul … [Read more...] about What Some Clients Won’t Tell You
10 things clients don’t care about
Let me preface this post by saying that I feel very lucky. In the past 25 years I was able to … [Read more...] about 10 things clients don’t care about