Voices dot com (VDC), the Canadian P2P that is no longer welcome at any voice over conference, will now start posting jobs in the range of $5 to $249 to “align with a change in the marketplace.”
Yes, you read that correctly. The minimum rate is now $5. I wonder where they got that idea from…
“We’re excited to introduce a new price point to attract clients. (…) We’ve received client feedback that they often have small, short projects worth less than $100, particularly in the non-broadcast voice over, the most popular job type on our platform. Because of this feedback, we wanted to make this change in order to drive more work for you.”
In other words:
To do you a favor, dear talent, we are once again lowering the rates, so you end up doing more for less while keeping our membership fee the same.
VDC does stress that it’s up to the individual talent to go as low as they wish to go “to build relationships and trust with clients through these smaller, introductory projects.”
We’re offering you a rope. Go hang yourself if you like, but don’t blame us. We’re just trying to help.
Once again, this greedy market leader is showing the world how much it values the work of their “members.” Or should I say “devalues”?
Imagine a company like FORD enthusiastically announcing a huge pay cut for their factory workers, just so they can make their cars more affordable to buyers on a budget. How well would that go over? Do you think these workers might go on strike?
Maybe I’m unique in the voice over world, but I happen to run a high-end, FOR-PROFIT business. Maybe I’m crazy, but I’d rather make more for less, than less for more. Call me insane, but I happen to believe that clients are paying for my experience and expertise, even when they hire me for smaller projects.
From this perspective I fail to see how VDC’s move to make voice over services cheaper, benefits anyone but these poor small project clients and VDC’s own bottom line. But because VDC is a market leader in online casting, they are sending a strong signal to that market about what they think our service is worth.
And by the way: think about the cost of living and inflation for a moment. Is it going up or down? Is it harder for most people to make ends meet? Are products and services getting more expensive? Have you had to raise your rates to make sure you’re not losing money?
Do you feel that companies have a social responsibility to help those who are helping them make big profits, especially in times of need? I mean, companies with a conscience?
Do you see voices dot com helping their talent out by lowering the VDC membership fee to “align with a change in the marketplace”?
Here’s a reminder:
If I’m not mistaken, unlike other P2P’s, VDC doesn’t allow direct contact between talent and clients. How are you going to “build relationships and trust with clients” if you can’t communicate directly?
Who determines your worth? YOU, or some company in Canada?
Who puts the voices in voices dot com?
By being a VDC member, you keep this company in business. Be honest: do you really think they have your best interest at heart?
If the answer is NO, what are you going to do about it?