I’ve always believed that what other people have to say about your work is way more powerful than what you have to say about it yourself. I guess these quotes prove my point, and I want to thank every contributor for all the accolades bestowed upon me. And you know what?
You guys are sweet but crazy!
I rarely have bad days, but should I ever have one, all I need to do is go to Amazon.com, and read the rave reviews. Nothing is more gratifying or inspiring. And nothing goes to my head faster!
In fact, it would probably be better for my ego if someone were to give my book four stars instead of five. One person will do, if only to convince shoppers that I didn’t bribe my whole tribe to say nice things about me.
Here’s one thing you need to know: being a published author has some strange side-effects.
People I’ve always wanted to connect with, suddenly seem to realize that I exist. They even want to be my Facebook friends! I’m flattered that they’re falling for my innocent scheme, and I intend to milk my new status for all it’s worth.
Fame is fickle. Today you’re the toast of the town. Tomorrow you’re yesterday’s news. So, if you’re anywhere near famous in the voice-over scene, please get in touch with me now, before I disappear into oblivion.
Some people believe that my book has made me an overnight millionaire, and want me to sponsor their event, or give away hundreds of copies. News flash: sales are going really well, but I have yet to break even. Publishing a book is much easier than selling it. You should try it some day.
There may be a sexy man on the cover, but Making Money In Your PJs ain’t no Fifty Shades of Grey. Otherwise I would have called it The Naked Voice Over, and Don Johnson’s daughter would be starring in the movie version. I do have one thing in common with E.L. James. We both like dishing out a heavy dose of tough love. I’m just not into spanking and handcuffs. In my book, SM still stands for Social Media.
There’s one last side-effect I can only blame myself for:
Everybody wants to know about my PJs.
“Are you wearing your PJs yet?”
“Do you go shopping in your PJs?”
“Where can I buy your PJs?”
It never stops.
As if you didn’t know, the title of my book is just a gimmick. I wanted something slightly more interesting than A Voice Actor’s Guide to a Freelance Career. Something catchy. Just don’t expect me to show up in my PJs at every social event. And no, my pajamas are not for sale. Yet.
Well, I’m happy to say that we have three wonderful winners for three equally wonderful prizes.
Debby Barnes will get to grill me during a 45-minute ask-me-anything session. April Karys receives a signed copy of the paperback, and I will interview Perdita Lawton for this blog. Colleague Colin McLean receives an honorable mention because he’s honorable, and I’d like to mention him.
So, what’s the next stop on my book’s journey to conquer the hearts and minds of colleagues and fellow-freelancers?
I’m so glad you asked!
The core of my very humble and altruistic promotional campaign can be summed up in one word:
This -of course- stands for Word Of Mouth And Narration.
The voice-over community happens to be very good at spreading the word. Some people even get paid for it. At this point, word of mouth has been generating most of my sales, which is pretty exciting.
The other day I was contacted by a VO-coach whose name you’d immediately recognize. One of her students had mentioned my book, and now she wanted a copy. A studio organizing workshops for voice actors ordered a whole stack of books for their students. Voice-over meetup groups are reading and discussing Making Money In Your PJs together. Copies are reaching Spain, Brazil, the UK and the Netherlands. Yes, I am truly going global!
In a few weeks, I’ll finish up recording the audio version of the eBook, which has ten additional chapters.
With all of that going on, here’s the big question:
Is Making Money In Your PJs really “the book this industry has been waiting for,” and “a refreshing mix of common sense, business acumen and great storytelling”?
Well, that’s up to you to decide. Don’t believe your colleagues or the author. The paperback version is currently $19.99, which is a good deal for 425 pages. The eBook version for Kindle, iPad, Nook and more, is only $9.99.
Take your business to the next level, and use these buttons to order your copy:
A lot has happened since I announced the publication of the book at the end of April. At first I didn’t realize that writing a book and publishing it, was the easy part. Getting people to actually read it, is a different matter. First, they need to know that it exists.
Two weeks ago, I launched a new website where you can read three sample chapters for free. You’ll also find out what people like Dave Courvoisier(news anchor, blogger and voice actor), John Florian(VoiceOverXtra), and David Goldberg(CEO Edge Studio) think of my book. Here’s a screenshot of top of the site. Click on the image to access the site itself.
This one-page website is based on the FlatBook WordPress theme designed by Erik Taylor. Erik created something that is brilliantly simple and modern-looking. With limited knowledge and experience, I was able to customize the theme, and get the site up and running in no time. Whenever I ran into my own limitations, Erik was there to guide me at no additional cost, which was absolutely phenomenal.
I also created a fifty-second animated trailer to tell people about the book, and to promote the website. I’m new at animation, but the website www.wideo.co made this process fun and affordable. Wideo is a young company, and the creators of the software personally responded to my questions and comments. You should give it a try!
No promotional campaign is complete without a presence in social media. You may have seen the Facebook page where I am building a community of select readers and fans:
You can also follow the latest developments on Twitter:
Every publicity campaign begins with a press release. As a reader of this blog, I’d like to share it with you first:
FOR IMMEDIATE RELEASE
Making Money In Your PJs is the new book by author and veteran voice actor Paul Strikwerda. Subtitled “Freelancing for voice-overs and other solopreneurs,” it offers a unique look at what it takes to be and stay in business as a voice for hire or other type of creative freelancer.
Paul Strikwerda: “Audiobook sales reached $1.6 billion in 2013, and are steadily growing. That’s one of the reasons why voice acting is hot at the moment. Year after year, thousands of hopefuls are led to believe that they can build a lucrative career as a narrator using a cheap microphone, a computer, and an internet connection. Others invest a hefty sum in expensive studio equipment, coaching, and demos, only to get nowhere. Making Money In Your PJs takes a revealing look into this booming industry where many are invited and very few are chosen.”
“Every day, I see aspiring voice-overs treat their new dream job as a hobby and fail miserably. It’s not as easy as it seems. People need more than pleasant pipes to make a living as a voice actor. They have to have business acumen in order to succeed. It’s the stuff nobody teaches you in voice-over school that can make or break a career. That’s precisely the focus of this book.”
Making Money In Your PJs covers topics such as:
Transforming a hobby into a profession
Successfully promoting a business online and offline
Turning potential customers into clients
Pricing services for profit
Getting paid on time, every time
What to do when business is slow
How to stand out from the competition
These are topics that not only voice actors need to address. They apply to practically anyone who is self-employed. Although this book is written from the perspective of a voice-over, any solopreneur will benefit from chapters on freelancing, marketing, handling clients, and money management.
Making Money In Your PJs is neither a “get-rich-quick by doing voice-overs guide,” nor a step-by-step course that will take the reader from voice-over novice to top talent in three days. Rather, it is a practical, personal, and often humorous account of what life is like behind the mic. It’s written with insight, intelligence, and a healthy dose of realism.
The sheer depth, breadth, and quality of the information on the pages of Making Money in Your PJs makes this book an obligatory resource in your library of voice-over and freelance success-building.
About the author
Paul Strikwerda is a multilingual voice actor, coach, and writer with 30 years of experience. His weekly blog is one of the most influential in the voice-over industry. He’s an expert-contributor to Edge Studio, Internet Voice Coach, the International Freelancers Academy, and recordinghacks.com. Paul grew up in the Netherlands and now lives and works in the historic town of Easton, Pennsylvania. Previous books include Building a Vocal Booth on a Budget, and Boosting Your Business with a Blog.
You may reach the author via the Contact Form on this website, to set up interviews and arrange speaking engagements.
The actual press release will have my full contact information, but I won’t share that on this blog. I receive well over fifty spam comments a day, and that’s why I’m not displaying every detail on this page.
So far, I’ve been doing most of the legwork myself, and that’s part of my job as an author. But as my campaign is warming up, I could certainly use some help in the word-of-mouth department. I’ve already experienced that voice actors tend to be very good at it (no surprise there), and that’s why I have a question for you.
If you are a fan of this blog, I hope you’ll help me spread the news about Making Money In Your Pjs. After all, the book wouldn’t be here, had you not asked for it! Follow the latest developments on Twitter and Facebook, and do tell your friends and colleagues about it.
The ultimate goal of Making Money In Your PJs is not to make me rich and famous, but to assist and inspire our community in becoming more professional. I wrote it to raise our morale, our standards, as well as our rates.
If this message resonates with you, put on your PJs, and start making some noise!
Things are in full swing at Nethervoice Publishing!
My book Making Money In Your PJs will be available in a couple of weeks, and most people want to know what’s in it.
The following, taken from the introduction, will give you a quick overview.
From the outside, a voice-over career seems almost ideal. You talk into a microphone and you get paid. In Part One of this book, I’ll debunk the most prevalent myths that unscrupulous sales people use to try to sell you expensive voice-over trainings and demo-packages. You’ll also get a much better idea of whether or not a voice-over career is for you.
Part Two deals with self-guided learning, coaching, and voice acting. I’ll tell you what producers and agents are listening for when they’re evaluating auditions, and how you can learn to let a script speak to you. I will also reveal my number one trick to get rid of loud breaths and other mouth noises that can mess up your recordings.
In the next section chapter we get down to business. Most newcomers to voice-over will give up within a year because they don’t know anything about freelancing. Part Three prepares you for the road ahead by learning from other people’s failures and successes. That way, you don’t have to start from scratch.
Having a pleasant voice is nice if you want to become a voice-over, but it’s not essential. However, making sure that clients can find you is crucial for your career. In “Spreading the Word” (Part Four), you’ll learn how to market yourself through your website and social media, and by developing a personal brand. It’s the story of “telling, not selling” any freelancer can benefit from.
If you want to build a long-term career, you’ll need your colleagues just as much as you need your clients. In Part Five I’ll tell you how to separate the pros from the con artists, and I will introduce you to some of the colorful characters you’re bound to meet in this crazy business.
Whether or not you are going to make it as a pro, will depend as much on your ability to read scripts as on your ability to read clients. That’s what Part Six is about. I will show you what you need to know before you start bidding on projects, and I’ll share my experience with one of the most popular voice casting sites.
Part Seven is about money. It doesn’t matter what you do as a freelancer, but if you don’t learn how to manage your money, you are sabotaging your success. I will spend a good deal of time discussing what you’re worth so that you won’t ever sell yourself or your colleagues short. And if you’ve ever been short-changed by a client, the chapters on collecting money are a must-read.
Next up, I’ll talk about the secret ingredient that can make or break a freelance career: Attitude. Part Eight is called “The Inner Game.” Life as a solopreneur can be a roller coaster ride. Some months you’ll feel on top of the world. Other months you may feel like hanging up your hat. How do you deal with that, emotionally? Well, you’re about to find out.
Whether you’re trying to make it as a voice actor, a graphic designer or a writer, freelancing is a means to an end. No matter what we do, our working life affects our private life, and the other way around. In the last part of this book you’ll hear more about the things that move me personally and professionally.
Sh*t happens. Accept it. One of life’s great lessons is how we can turn our sh*t into manure. Here’s a hint: it requires getting your hands dirty.
There are many metaphors for our existence on this planet.
Depending on your perspective, life’s a stage, a bowl of cherries or a box of chocolates. One of my favorite images is that of a garden.
Going through life, it’s up to us to treat the soil and select the seeds we plant. We must make sure that there’s plenty of sunlight, shade and water. With patience, persistence, some pruning and some weeding, we eventually reap what we have sown. Some of the fruits of our labor will be bitter. Others will be sweet. You get the idea.
Comparing a budding voice over talent to a gardener, Tilley teaches the reader how to stock the greenhouse, cultivate the soil, get saplings to bloom, how to create fabulous flower arrangements and sell them on the international market at a profit.
This is the first voice-over book that is not stuffed with pictures of people talking into microphones. Instead, it looks like a Burpee or Wildflower Farm catalogue and it reads like a popular, practical self-help book, with sentences such as:
“Phew! How ya feeling? That was a lot of research. Does your brain hurt a little?”
“Yet another list. Geez, are you for real? Yup, sure thing buttercup.”
Don’t let the language fool you! Tilley is the Mike McGrath of voiceovers, and he generously shares what he has learned over the course of many years in the business.
In addition to 26 chapters, $25 will also get you a 38-page workbook packed with breathing exercises, tongue-twisters, character creation worksheets, model cover letters and sheets to help you organize and optimize your finances. On top of that, the author included 25 sound files on breathing, warm-ups and vocal flexibility.
ABOUT THE AUTHOR
American-born Tilley lives in Germany and has worked as a full-time VO artist since 2007. Unlike many voice talents, he did not start his career in radio. He received a Bachelor of Fine Arts in Musical Theatre from Ithaca College and a minor in Dance at Cornell University. After graduation he moved to New York City. Tilley describes what happened next:
“I broke out into the NYC dance scene performing in multiple award-winning dance companies and in the movie “Center Stage” filmed at the Lincoln Center. What an experience! In 1999 I was offered a 6 month contract to go to Germany with a production of “42nd Street”. Little did I know I was off to face an amazing adventure.
I lucked out and worked for 8 years straight in the German musical theatre scene in productions of “CATS”, “Dance of the Vampires”, another production of “42nd Street”, and “Mamma Mia!”. I also had the great opportunity to choreograph fashion and hair shows for L’Oreal, Wella, and Intercoiffure in Berlin, Rome, and Paris.”
After performing onstage for over 20 years, he transitioned into a voice-over career. It turned out to be a wise choice. Now he’s one of the top American voices German companies like Mercedes-Benz, Daimler and Porsche turn to for business presentations and commercials. Tilley’s secret to success is based on four pillars:
Patience, Commitment, Courage and Taking Action.
Despite its motivational style and optimistic tone, Voice Over Garden is not a “How to break into the VO business in two weeks” kind of book. Starting with the Disclaimer on page 2, Tilley levels with his audience and warns them about unrealistic expectations. He knows that seeds don’t turn into strong trees overnight, and writes:
“(…) let go of the notion that you can learn absolutely everything in a VO weekend workshop.”
“If you can’t be handed a page of text, get behind the mic and record it perfectly in 1 or 2 takes, you aren’t ready to contact people for work, especially agents. You first need training.”
Voice Over Garden was put together as a training manual that was sent to Tilley’s students, chapter by chapter. It gave them something to read and to research between coaching sessions so that they would be better prepared for their next lesson. That explains why Tilley takes his time to cover the basics. As a fellow voice coach, I think that’s an excellent choice. A solid career requires a solid foundation.
Some of the more experienced voice talents will find that they are familiar with this material. Just bear in mind that reading Jonathan’s book is like learning how to dance. You start by taking simple steps. In this case it’s about learning how to breathe properly, enunciate clearly and work the microphone like a pro. Only then you’ll learn how to break down copy, create characters and get ready to record a demo.
By the way, not all the information offered is limited to the book itself. You’ll find links to helpful YouTube videos, recommended products, websites and blogs (yes, even this blog!). Each chapter ends with a few homework assignments, and that’s where the workbook comes in handy.
As expected, Tilley digs deeper and deeper with each chapter. He is at his best when he gets personal as he recalls the mistakes he made and what he learned from them (such as in “My First Demo, or How I Learned To Stop Picking My Nose”). Thanks to these stories, told with a disarming and refreshing sense of humor, it feels like Tilley is talking directly to the reader, very much like he does in his videos.
GETTING DOWN TO BUSINESS
I’m especially pleased that Tilley devotes a lot of his book to the business of being in business. It’s the Achilles’ heel of many aspiring and experienced voice actors (and other freelancers). Many of them have no clue what their services are really worth, and they don’t know how much money needs to come in, just to break even.
Unfortunately, this is also the part of the book where Tilley starts to sound like a cheap pitchman. Listen to this:
“I have created a system for you to become ridiculously rich. I have used this system myself and have become ridiculously rich from it. I have coached this system of VO business to my students and they too have become ridiculously rich from it.”
Thankfully, he redeems himself soon after that by saying:
“I do not define my Worth by what is sitting in the bank. I define my Worth by my “You Are Enough And Worthy Feeling”. That’s what makes me feel ridiculously rich and remember, that is priceless.”
Of course Tilley realizes that this “You Are Enough And Worthy Feeling” does not necessarily pay the bills. That’s why part of Voice Over Garden is a mini-course in money management. To my knowledge, no other voice-over book currently on the market, covers this area as well as Jonathan’s book.
He reveals how he has organized his business, what kind of bookkeeping software he uses, why he hired a personal assistant and is outsourcing work to a company in India. Tilley clearly demonstrates that it takes much more than a pleasant-sounding voice, a microphone and a laptop, to thrive as an international voice talent.
In spite of the fact that Voice Over Garden fills an important gap in the voice-over literature, it has its flaws. You may not agree with me, but the constant comparison between gardening and a voice-over career became a bit old after a while. At some point I wanted to shout:
“Okay, Jonathan… I get it. My soil needs fertilizer and I should water my plants. Can we move on, now?”
There are too many stock images of flower beds, gardening tools, green grass and mulch, and they take up way too much space. At times I felt the author was writing an illustrated VO for kids book, with lines like:
“You are about to do something remarkable and truly astounding. Yes, you are about to record your demo!”
And there were other times where I felt I was back in Kindergarten. Take this excerpt from an otherwise excellent chapter on script annotation:
I’m also not on board with Jonathan’s suggestions when it comes to gear. Rather than presenting us with a few options, he recommends using the Neumann TLM 103 microphone, Pro Tools and an MBox Mini. In the resource section, Tilley lists a YouTube video called “A candid word with Joan Baker and Neumann,” posted by Sennheiser. Neumann is owned by Sennheiser and Baker is a paid Neumann endorser.
There are many other microphones (such as the affordable CAD E100S) that are very suitable for voice-over work. I agree with home studio expert Dan Lenard that Pro Tools is terrific if you’re running a recording studio, but it’s overkill for most voice-over talent. Personally, I prefer the sleek simplicity of Twisted Waveaudio recording software.
I also disagree with Tilley when it comes to recording demos. He writes:
“Second biggest mistake in recording a demo: Never record or produce it yourself.”
Of course a professional demo should be of high quality. However, I have heard way too many overproduced demos that do not reflect the quality of what the voice talent can produce in his or her home studio. Most of my clients want to hear what I am able to deliver, and not what some audio engineer is able to fix or sweeten.
Then there’s the price of Voice Over Garden: 25 dollars. Truth be told: Tilley offers a lot of bang for your buck, but he is selling an eBook as a PDF and in EPUB and MOBI format for various eReaders. In that market, $25 is a lot of money for a virtual publication. He’s also publishing the book himself and not through a company like Smashwords that would allow him to tap into a distribution network such as Barnes & Noble and the Apple iBookstore. That’s a shame because I do believe it deserves to be on those virtual shelves.
Voice Over Garden is the one book I wish I would have had when I started in the business. It’s intelligently written, comprehensive, eye-opening and loaded with practical tips. The basic weakness of many publications in this category is that one cannot learn how to cook by reading a book (or a blog for that matter).
Reading Voice Over Garden won’t make you a successful international voice over star. No book can do that. It’s what you do with the information that makes all the difference. As a companion to one on one coaching sessions, it is quite brilliant.
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