“Paul nails it!”
“Straight talk with heart.”
“Filled with wisdom and passion.”
“Be prepared to have your mind blown.”
“The book this industry has been waiting for.”
“Strikwerda’s writing is razor sharp and always engaging.”
These are just a few superlatives readers have used to describe my new book Making Money In Your PJs: freelancing for voice-overs and other solopreneurs. I couldn’t be more thrilled! Seriously.
I’ve always believed that what other people have to say about your work is way more powerful than what you have to say about it yourself. I guess these quotes prove my point, and I want to thank every contributor for all the accolades bestowed upon me. And you know what?
You guys are sweet but crazy!
I rarely have bad days, but should I ever have one, all I need to do is go to Amazon.com, and read the rave reviews. Nothing is more gratifying or inspiring. And nothing goes to my head faster!
In fact, it would probably be better for my ego if someone were to give my book four stars instead of five. One person will do, if only to convince shoppers that I didn’t bribe my whole tribe to say nice things about me.
Here’s one thing you need to know: being a published author has some strange side-effects.
People I’ve always wanted to connect with, suddenly seem to realize that I exist. They even want to be my Facebook friends! I’m flattered that they’re falling for my innocent scheme, and I intend to milk my new status for all it’s worth.
Fame is fickle. Today you’re the toast of the town. Tomorrow you’re yesterday’s news. So, if you’re anywhere near famous in the voice-over scene, please get in touch with me now, before I disappear into oblivion.
Some people believe that my book has made me an overnight millionaire, and want me to sponsor their event, or give away hundreds of copies. News flash: sales are going really well, but I have yet to break even. Publishing a book is much easier than selling it. You should try it some day.
There may be a sexy man on the cover, but Making Money In Your PJs ain’t no Fifty Shades of Grey. Otherwise I would have called it The Naked Voice Over, and Don Johnson’s daughter would be starring in the movie version. I do have one thing in common with E.L. James. We both like dishing out a heavy dose of tough love. I’m just not into spanking and handcuffs. In my book, SM still stands for Social Media.
There’s one last side-effect I can only blame myself for:
Everybody wants to know about my PJs.
“Are you wearing your PJs yet?”
“Do you go shopping in your PJs?”
“Where can I buy your PJs?”
It never stops.
As if you didn’t know, the title of my book is just a gimmick. I wanted something slightly more interesting than A Voice Actor’s Guide to a Freelance Career. Something catchy. Just don’t expect me to show up in my PJs at every social event. And no, my pajamas are not for sale. Yet.
Now, on to the big news.
A while ago, I launched a “Who-wants-to pick-Paul’s-brains-contest.” The idea was to invite readers to take a picture with a copy of my book which I could use for shameless self-promotion.
Well, I’m happy to say that we have three wonderful winners for three equally wonderful prizes.
Debby Barnes will get to grill me during a 45-minute ask-me-anything session. April Karys receives a signed copy of the paperback, and I will interview Perdita Lawton for this blog. Colleague Colin McLean receives an honorable mention because he’s honorable, and I’d like to mention him.
So, what’s the next stop on my book’s journey to conquer the hearts and minds of colleagues and fellow-freelancers?
I’m so glad you asked!
The core of my very humble and altruistic promotional campaign can be summed up in one word:
This -of course- stands for Word Of Mouth And Narration.
The voice-over community happens to be very good at spreading the word. Some people even get paid for it. At this point, word of mouth has been generating most of my sales, which is pretty exciting.
The other day I was contacted by a VO-coach whose name you’d immediately recognize. One of her students had mentioned my book, and now she wanted a copy. A studio organizing workshops for voice actors ordered a whole stack of books for their students. Voice-over meetup groups are reading and discussing Making Money In Your PJs together. Copies are reaching Spain, Brazil, the UK and the Netherlands. Yes, I am truly going global!
In a few weeks, I’ll finish up recording the audio version of the eBook, which has ten additional chapters.
With all of that going on, here’s the big question:
Is Making Money In Your PJs really “the book this industry has been waiting for,” and “a refreshing mix of common sense, business acumen and great storytelling”?
Well, that’s up to you to decide. Don’t believe your colleagues or the author.
Take your business to the next level, and use these buttons to order your copy:
Paul Strikwerda ©nethervoice
PS Be sweet. Please retweet!