I don’t know about you, but 2015 is a year I will not easily forget.
For one, I saw the number of subscribers to this blog grow to over 36 thousand. That’s insane!
It didn’t happen by accident. How did I do it? Well, if you read this article, you will get a good sense of my strategy.
Few things are more gratifying than knowing that you chose to take a few minutes each week to spend them in my company. Not only that, you have shared my stories with your friends and colleagues. You’ve discussed them online and offline, and you’ve reached out to me when one of my posts struck a chord. Thank you so much!
Now, we all lead busy lives, and I realize that throughout the year you might have missed a blog post here or there. That’s why -at the end of the year- I want to highlight a few stories that you may not have seen, or that have faded from your memory.
If anything, this past year has been very emotional for me. There were times that I didn’t feel like going into my studio to record, and when I did, it was challenging to say the least. I wrote about it in Feeling Like A Fake.
There were a few “firsts” in 2015. I believe I was the first voice-over who openly wrote about sex. If you’re curious about what I had to say, read The Confident Skills of a Sex God. I think I also was the first and perhaps the only VO who celebrated World Voice Day by writing two contributions.
The first post entitled Your Voice Your Life, was about vocal health. If you care about your instrument, it is a must-read! The second was The Window to the Soul, and it’s about a new area of research: emotional analytics.It’s all based on the notion that what we say is not as important as how we say it.
Like last year, I continued to rub many readers the wrong way. In fact, posts in which I vent my frustration usually end up being the most popular.
In March I became the most hated man among podcasters, when I published The Problem with Podcasting. After receiving some very nasty and mostly anonymous comments, I was forced to change my comment policy. Here’s a summary:
I no longer accept anonymous comments, or comments by people using a fictitious online identity. I want people to own up to what they’re saying, and not hide behind a made up character. Comments that are rude and disrespectful will be deleted immediately. You’ll find more about this in Poisonous Pens.
People often get upset because I tend to say things that are perceived as being harsh and confrontational. One of those posts was The Message Very Few Want To Hear. Between you and me: I never ask my readers to agree with me, and I’m not intent on winning a popularity contest. I must admit: sugarcoating is not my strength.
One of the main goals in writing this blog, is to enhance professionalism in my line of work. In The Secret to Sustained Success, I discuss short-term versus long-term thinking, and the effect it can have on a career. In To Discount Or Not To Discount, I share what Famous Dave’s delicious pickles tell us about pricing strategy.
To me, one of the biggest trends of 2015 was the fact that people were finally fed up with a pay-to-play system that didn’t give them a fair shot at landing jobs, and with a company that seemed to be double and triple dipping while cheapening the marketplace with low rates. Read Calling It As I See It, for other trends.
But if there was one piece that summed up my state of mind in 2015, it has to be Giving Up. It’s a new philosophy that I will continue to live by in 2016.
What I won’t give up, is this blog. As long as there’s still music inside of me, I will keep on singing with my Nethervoice.
May the new year bring you health, happiness, inspiration, satisfaction, and continued success!
The promised recording of the contentious interview was never released because (supposedly) the video version did not survive due to “technical problems.” Then Edge Studio and Mr. Spicer announced:
“We had every intention of releasing the recording of the event as originally stated. Unfortunately we are not in a position to post it at this time. I hope you understand our position, and that you will continue to support Edge Studio as we strive to advocate on behalf of voice actors.”
Some spoke of a falling out between “Edge” and “Voices.” Others suggested that possible legal action prevented Edge Studio from releasing the interview. Meanwhile, a SoundCloud copy of the interview has surfaced, and it is making the rounds on various VO Facebook groups.
Ciccarelli also did a webinar slash infomercial with Bill DeWees, in which DeWees solidified his reputation as Mr. Nice Guy. Some described the webinar as a “snooze fest”. Soon, the CEO of “Voices” will be on the Voice Over Cafe with Terry Daniel and company. I wonder: When will Ciccarelli be hosting Saturday Night Live?
My guess is that he had hoped the turmoil would simply subside like it has always done. But he was wrong. This time, the voice-over community reacted like a ferocious pit bull. It just wouldn’t let go.
More and more people came forward with Voices dot com horror stories, and asked questions about the Ciccarelli way of doing business. Even voice-seeking clients started complaining, and experienced voice talent began to leave the site in droves.
Newsflash: Those with unpaid Voices-profiles are now asking to be removed from the site. Ouch! Something’s clearly wrong when people don’t even want your free service anymore. One of those talents is Mike Cooper. He told Voices dot com:
“I see jobs for good money being intercepted by staff, with large percentages being creamed off the top – often without the client’s knowledge – and siphoned into the pockets of a company which I believe has become overly greedy. There is little or no transparency, and I no longer feel I want to be a part of that model.”
“Please remove my two Voiceover Experts Podcasts from your library. I do not wish that my name be associated with Voices.com until such time that you recognize that your current business practices are simply not serving the professional voiceover community, nor helping the production community understand the value of the voiceover talent.
Frankly, you are acting as an “agent” and a casting director. Then you should act like one. Go ahead and charge a commission (the escrow fee) and even charge to coordinate large jobs (as long as you don’t undercut the rate to the talent in order to do so).
However, since you are functioning as an agent, you should NOT be charging the talent a fee to be on the site.”
Connie’s podcasts have yet to be removed.
Ciccarelli finally broke his silence, but don’t think for one minute that his recent interviews and articles were meant for you. The CEO of “Voices” needed to please two types of people: bankers and politicians.
Voices.com borrowed money, and received grants from the Canadian government to grow the business into a multinational. Lenders had to be reassured that everything was A-OK in London, Ontario. Politicians needed to know that their grant money was in the hands of a capable company, especially after the political landscape changed dramatically in October.
Susan Truppe, the conservative Canadian MP for London North Centre who handed “Voices” $900,000 in 2014, was badly beaten by a liberal candidate in the last election. Her successor, political scientist Peter Fragiskatos, might not be so generous. He actually wants small businesses to use crowdfunding to raise money and grow. Unfortunately, the crowd that is willing to fund “Voices” through membership fees seems to be shrinking day by day.
In anticipation of Ciccarelli’s appearances, colleagues have asked what I make of his campaign. To tell you the truth: it leaves me cold. My feelings for “Voices” are the same as my feelings for an ex-girlfriend. We had a good time for a while, but it’s over. We split up for a reason, and it’s pointless to try and change the other person when the relationship is dead. It’s hard enough when you’re together.
Relationships that work have this in common: they are based on trust, and they meet the needs of both partners. Right now, it’s your turn to decide the following:
Do I (still) trust Voices dot com, and
Could a business relationship be mutually beneficial?
I cannot answer those questions for you. What I can do, is give you information and opinion. In the past five years I have often blogged about Voices dot com, and I have written about them in my book. I think I’ve given “Voices” enough of my time, and part of me believes I could have spent that time in a more productive way. However, I must admit that it is thoroughly gratifying to see that more and more people are getting sick and tired of being milked by a greedy company that made double and triple dipping the new norm in online casting.
A while ago, the website Success Harbor asked David Ciccarelli: “Where do you see “Voices” in the next 5 years, what is your ultimate goal?” This is part of his reply:
“It comes down to this: we really do want to dominate the industry. Meaning, be that kind of dominant player for good but the one that everyone thinks voice-overs is synonymous with, like oh yeah, I go to voices.com for that. So that means speaking to every potential customer that’s out there, having every single voice talent that practices the art and craft of voice acting, they should be on the platform as well. It’s having that omnipresence is really what we’re aiming for.”
Right now, Ciccarelli is finding out that not everyone in the industry wants to help him achieve world domination.
In a time of increased global competition, the strength of a service is determined by the quality of what’s being offered. Voices dot com has to remember that the company is only as strong and valuable as the talent it has on tap. Without acrobats, contortionists, lion tamers, and clowns, a circus is just a tent.
Ciccarelli will need to do a lot of juggling to convince people to pay in order to play under his roof.
He’s certainly not going to charm his way back into my business.
A few days ago, something happened to me that had never happened before.
At the end of Uncle Roy’s 10th annual VO-BBQ, a young colleague walked up to me and said:
“I wanted to thank you.
You are the reason why I am a voice-over today.”
“How so?” I asked, pleasantly surprised.
He said: “When I watched your video The Troublesome Truth about a Voice-Over Career, I just knew I had to become a voice actor. Since then I have worked very hard to launch my career, and I couldn’t be happier doing what I love to do. So, thank you!”
“I’m so glad to hear that,” I said, “but really… all the credit goes to you. You made this happen. Not me. I just put a video on YouTube.”
When I thought about this encounter the next day, it made me smile. So many people have seen the video, and quite a few commentators accused me of trying to kill their dreams by listing all the reasons why a voice-over career might not be for them. How dare I?
Now, here’s a guy who had the opposite response. After watching my video, he became more determined than ever to make it as a professional voice talent! It just goes to show that the same information can elicit an entirely different reaction, depending on the person who’s processing it.
This confirms one of my favorite sayings:
The world we see is a mirror of who we are.
If you are a glass-is-half-empty kind of person, you will always find evidence to support that idea. If you believe that the glass is always half full, you’ll find example after example to underpin that view. Our perception is mostly projection.
I also had to smile because I do love it when open-minded, talented people take advice to heart, and run with it.
You see, it’s so easy to look at a video, listen to a podcast or quickly scan a blog post, and immediately move on to something else. That’s today’s society. We go from one stimulus to the next. There’s no percolation time, allowing info to sink in. That’s a shame, because processing more information faster doesn’t make us any wiser. I believe it makes us more shallow and stressed.
When we listen to someone making a point, we hardly ask ourselves the basic questions:
1. What is the speaker really saying? How much of it do I understand, and what is it that I don’t yet get? 2. What does this information mean to me? How is it relevant? 3. What should I do with it?
Why do we skip these questions?
For one, because many of us have lost the ability to be in the moment and truly listen. We’re so busy trying to come up with a response, that we don’t even hear what’s being said. Or, we assume we already know what the other person is going to say, and we respond to that. The better we know the person we’re talking to, the more frequently this happens.
It’s a relationship killer, and I’m not only talking about intimate relationships.
Whether you’re a voice actor or you do some other kind of freelance work, your level of success is deeply linked to the level in which you understand and respond to your client’s needs. That’s why I find it very challenging to work with clients who give little or no instructions.
It’s impossible to live up to unknown expectations. This is true in our professional, as well as in our personal lives. And because we make assumptions instead of asking questions, we get in trouble.
The other day I was convinced I knew what a client wanted me to do. My job was to dub a Dutch actor in English, and the director had sent me a video clip of the guy I was supposed to emulate. So, I sent the director a recording of me mimicking the Dutchman to the best of my abilities.
The next day I got a request to redo the dub. “I only sent you the video so you could get a sense of the tempo,” the director said. “I don’t want you to imitate the man. I want you to sound like yourself.” So, once again I had been mind reading someone else’s intentions, and had missed the mark.
Because of experiences like these, I can’t blame those who leave strange and unusual comments on my Troublesome Truth video, or on this blog for that matter. I have to accept that once I release words and images into cyberspace, they will take on a life of their own, and people will interpret them any way they want.
Sometimes I am pleasantly surprised. Like the time this young colleague thanked me for my video.
And I realize that what he did with my message says a lot about him, and very little about me.
Before you begin, please note that the following article was written in September 2015, long before Voices dot com bought VoiceBank. I think my story proves that past behavior is a good indicator of future behavior.
Beginning bloggers often ask me how to write a story that gets a lot of attention and traction.
They realize they have to cut through a lot of clutter to reach an audience suffering from information overload, and they don’t know how.
In a way, blogging is a bit like a voice-over career. With thousands of hopefuls jumping like Shrek’s donkey shouting “Pick me, pick me!,” how do you make sure your voice is heard?
As far as blogging goes, there are a few tried-and-tested ways to grab people’s attention:
1. Have a strong headline; 2. Use numbered lists (like I’m doing right now); 3. Tap into problems your readers are experiencing, and offer practical solutions; 4. Be provocative as well as entertaining.
Stories that prove to be particularly popular are the ones claiming to reveal success secrets of those who have made it. Content aggregators can’t seem to get enough of articles like:
“6 Behaviors of the Most Successful People” “4 Remarkable Insights to Inspire Social Media Success” “8 Habits of Exceptionally Successful CEOs” “11 Secrets of Irresistible People”
I don’t even have to read these stories to tell you what “secrets” they reveal:
• Be yourself, and believe in yourself
• Work hard and play hard
• Be proactive and stay focused
• Keep on learning
• Stay in shape, mentally and physically
• Be persistent and flexible
• Do what you love, and love what you do
• Don’t get comfortable, stay hungry
• Always exceed expectations
That’s all good, but there are a few things that are frequently overlooked. Here’s one aspect all successful people and organizations have in common:
They are open to feedback, and willing to change course when they’re moving in the wrong direction.
A GREAT TEAM
A management team is useless if it only consists of cheerleaders. Cheerleaders love everything you do, and they will only tell you what you want to hear. We can all use some positive reinforcement once in a while, but a great company builds on its strengths, and it works on its weaknesses.
It takes clever and fearless critics to point out those weaknesses. They have the guts to tell you what you don’t want to hear. For that, critics may get a bad rep, because they are often seen as unsupportive contrarians who only want to disrupt and destroy.
Some companies have developed a culture where any form of criticism is being suppressed, because it is seen as being disloyal. It turns out that those companies not only close themselves off from inside critique. They don’t want to hear it from the outside either. And once a business stops listening to those who use their products or services, it is pretty much doomed.
You’ve probably heard of the show Undercover Boss. It features CEOs of struggling companies. Most of these men and women seem to have one thing in common: they have lost touch with reality. They know something’s wrong with their business, but they can’t put a finger on it because the people they surround themselves with are just as clueless, or they are too afraid to speak up.
So, the boss goes undercover and works a few jobs on different levels to find out what’s going on, and to hear what people are really thinking. What they usually discover is that the employees they work with on the show, are very much aware of what’s wrong. Some of them even have good ideas about how to fix it.
The program always ends with the CEO revealing him or herself, and implementing some or all of the recommendations and suggestions he/she picked up in the field. But there’s more.
The people who spoke up (not knowing they were talking to their boss) are publicly praised and rewarded, instead of being punished for criticizing the company.
The moral of the story? Whether you’re a public organization, a publicly traded company, or you run your own business, feedback is necessary for your survival. Otherwise you’re operating in a vacuum. Even if the criticism is harsh, and feels like a personal attack, you are being given a gift. How you handle that gift is up to you.
Now, if you’re a solopreneur like me, you can’t go undercover in your own business. You need some other system to get feedback. That’s where a coach or mentor comes in.
Being a coach myself, I often have to be the bearer of bad news. It’s no fun telling people what they don’t want to hear. Hopes are high and egos are fragile. Susceptible people love to believe that they are special, and that they have what it takes to be the next Mel Blanc or Tom Kenny.
When that’s clearly not the case, it’s easier for a student to blame the messenger, and find another coach who will take their money and tell them what they want to hear. It’s just as easy to sign up for a site that will validate their status as a “professional” voice artist, in spite of their lack of talent. But “easy” won’t get them anywhere, because easy is an illusion.
Here’s the ugly truth:
If recording voice-overs was easy, everybody would be doing it, and they all would make tons of money. Instead, it’s the companies and individuals that want you to believe that it’s easy, that are making the money.
But I digress. The topic was feedback.
VOICES on “VOICES”
Over the past few weeks, this blog sparked a wave of criticism directed toward voices.com (VDC), one of the many online casting services. Colleagues like Iona Frances, who would normally bite her tongue on this topic, felt compelled to respond, and she shared her experience, as did many others.
The big question is: What will voices.com do with this feedback? I’m pretty sure the management has read the articles as well as the comments, and they can’t be too pleased. Countless colleagues have called Canada to cancel their membership, and have asked for a refund. Some have even contacted a lawyer.
If I were the CEO of “Voices,” I would listen, and listen carefully. This is an opportunity to learn and grow as a company. If the critique is valid, changes must be made. If the feedback is based on false assumptions, the company needs to set the record straight. What it cannot do, is to remain silent.
Ignoring a problem does not make it go away.
The worst thing “Voices” could do, is to give those who give them feedback, a hard time. But based on what I have heard, that’s exactly what’s been happening. It’s easier for an elephant to fly in the sky using his ears, than for VDC users to cancel their membership. Even those who thought they had been removed from the VDC database years ago, found out that they’re still in the system!
Instead of trying to regain the trust of members who each paid $399 or more for services they feel they’re not receiving, VDC is giving callers an earful. That’s not how you treat the talent your site supposedly supports. Moreover, it only confirms the negative impression people had in the first place.
After a deluge of devastating one-star reviews in August 2017, the moderator of the VDC Facebook page removed the review option altogether, deleting all the comments. Why does the image of an ostrich sticking its head in the sand suddenly pop up?
As for me, I have always retained a free membership that allowed me to monitor developments and changes at “Voices” from the inside. Rather than have other people tell me about sliding rates and managed projects, I could see for myself what was going on.
One day in September 2015 when I tried to log on in, I made an interesting discovery: my account had been removed.
Without any warning or explanation.
Apparently, that’s how this company deals with those who dare to criticize it. You have been warned!
I have only one thing to say:
“Voices.com, thanks for the feedback.
Keep on doing what you’re doing, but know that we’re on to you.
To board a transatlantic flight, and get a complementary upgrade to first class.
Or to pay for a simple hotel room, and being handed the key to the penthouse suite. At no additional charge.
I love a good deal. Especially when I’m not paying for it!
And how about getting last-minute tickets to that sold-out play or musical? Wouldn’t it be great to run into someone who’s willing to sell you the best seats in the house at half-price because he can’t make it?
“Alright, that will never happen,” you respond, and I don’t blame you.
Most airlines have instituted a zero-upgrade policy. Hotels will make you pay if you wish to stay in a nicer room, and that loud, sweaty guy in front of you will snag those cheap Broadway tickets for a show he doesn’t even like.
Some things are just too good to be true, and they will never happen to you.
And yet, one of my friends seems to have the magic touch when it comes to upgrades. He’s in his seventies, and the other night he went to dinner and got a free dessert. Recently, he took a cruise to the Caribbean, and landed a spacious room with a view, even though he’d only paid for a small cabin.
He’s always getting deals and discounts, and I don’t know how he does it. Is he just lucky, or is he reaping the rewards of having been an amazing person in a past life?
Let’s forget reincarnation for a moment, and find out why my friend -let’s call him Ben- receives these complementary upgrades and discounts. I have a feeling it has to do with his mental make-up. His personality.
First of all, he’s the epitome of optimism. In Ben’s world, nothing is impossible. Ben doesn’t see obstacles. He spots opportunities.
Secondly, he’s one of the most positive, altruistic souls I know. Ben is always complimenting people left and right because he sees the good in everyone.
And compliments make people fly.
Ben’s also a good listener. He’s the kind of person you’d tell the story of your life to, because Ben is genuinely interested, he doesn’t interrupt, and he doesn’t judge.
Ben doesn’t like to talk about himself. He wants to hear how you are doing. Ben doesn’t have a hidden agenda, or some intricate spiel. He happens to like people, and people like him.
And most importantly, he doesn’t care if you’re a captain of industry, or a burger flipper at the local greasy spoon. He will give you the same, warm Ben treatment, because that’s what you deserve.
You couldn’t find a nicer guy, even if you tried.
“But what about this saying Nice people finish last?” you may ask. “Isn’t there some truth to that? People walk all over doormats. They always have, and they always will.”
I disagree. Nice people can be assertive. Sweet people can have a spine. A very sweet spine! Nice people do finish first.
Ben once told me:
“Most folks are willing to go the extra mile for you, but not if you’re a jerk. If you go all ballistic on a poor call center assistant, you know you’re going to be put on hold for a very long time. If you’re patronizing to a waiter, it may take a little longer for your food to arrive.
Being kind doesn’t cost a thing, but don’t expect any favors if you’re being disrespectful and rude.
Now, I know that’s not an earth shattering message, and yet I wish this world would choose kindness over conflict.”
Being a nice guy is not the only reason why my friend Ben enjoys his occasional perks and upgrades. When I asked him about it, he shared a very simple secret with me that has made all the difference. In fact, it is so simple and straightforward that most people don’t even think about it.
“My mother was a very wise woman,” said Ben. “And this is what she told me when I was five years old:
You’ll never get what you don’t ask for.
Here’s an example.
One of my grandsons is a freelancer. The other day he was complaining about a rate a client had offered him. It was on the low side, but he took the job anyway, because he needed the money.
Did you ask for more? I said.
“No,” he answered. “I didn’t want them to go to someone else. Besides, they said they had a limited budget.”
A month later he ran into a colleague who happened to work on a similar project for the same company. And get this: They were paying this man twice the amount he was making!
My grandson became really angry. He called his project manager and yelled: “Why are you paying this guy two times what I’m making while we’re practically doing the same job? That’s not fair, is it?”
“Calm down, said the project manager. “It doesn’t have anything to do with fair, and I’ll tell you why. With us, you negotiate your own rate. That’s how we do it. Your colleague gave us a number, and we agreed. It’s as simple as that. You could have done the same thing. All you had to do was ask.”
I’ll give you another example, said Ben.
My neighbor’s wife -a very nice lady- was moaning and groaning that her husband wasn’t romantic anymore. “We used to go out all the time, and we had so much fun,” she sighed. “These days he just sits on the couch, and watches TV.”
Have you asked him to take you out on a date, lately? I said.
“Of course not,” she replied. “It has to come from him. It has to be spontaneous. My husband is anything but spontaneous.”
“That’s what I mean,” said Ben. “She doesn’t understand the concept. If she wants things to chance, she’s got to take action.
You’ll never get what you don’t ask for.
Frankly, it’s the only reason I got that marvelous room on my last cruise. When I got on board, I started talking to the purser. He was an older guy, like me. It turns out, we went to the same high school, but we were five years apart. We even had the same favorite teachers, and we hated the same ones too! Then he asked me what room I was in, and I told him. He said it was very close to the engine. That’s probably why it was so cheap.
Then I looked at him, and said: “I don’t suppose there’s anything you could do about that, is there?”
He glanced at his chart for a moment, and said: “Let me see what I can do.”
Next thing I know I was out on my very own balcony, smelling the fresh, salty air. The engine room was far away. One night I was even invited to dine at the captain’s table. When you’re my age, it doesn’t get any better than that!”
He took a deep breath.
“You know,” said Ben with a smile. “People think these things only happen in books or in movies, and that’s not true. They do happen in real life, as long as you believe they are possible. You’ve got to believe.
Sometimes all it takes is a smile, a little kindness, and an innocent question.
“I’ve decided to just embrace my role as the Simon Cowell of the writing world. I’m honestly tired of being nice and supportive to everyone who comes up to me with a half-baked idea or worse, a half-baked product, and asks what I think. Because they don’t want to know what I think. They want to hear how awesome they are. And most of the time they aren’t awesome. Most of the time I’d be better off trimming my toenails than reading their godawful attempts at a book or story, because at least that can get exciting if I trim a little too closely. So here goes – unexpurgated Hartness on why you’re not going to make it as a writer.”
And that’s only the beginning…
If, after reading that tirade you still believe I’m the rudest man in the voice-over universe, your skin is way too thin. That’s a serious problem, because -just as the life of a writer- the life of an average voice talent revolves around rejection. And if you’re not rejected enough, you’re not auditioning enough.
Now, is this me being negative and bitter again?
I’m not saying anything new. I’m merely stating a fact, and if you can’t handle that, you are being bitter. Not me.
RULES AND EXCEPTIONS
Here’s what most of my critics pointed out (and I paraphrase here):
While there is some truth to Paul’s five points, there are exceptions to his rules. Quite a few people are making a good living as a voice-over. Some are doing very useful work. It is possible to be social and productive as a VO.
To that I say: Big whoop!
I know a few actors who aren’t waiting tables in NYC or LA, but what does that prove?
Of course I’m generalizing. Anyone who has been in this industry for longer than a year recognizes that. But that doesn’t mean there’s no validity to my point of view. Here’s a quick recap:
– This world needs less talk, and more action.
– VO rates have been steadily eroding.
– Being a voice-over can be unhealthy, and lonely.
– Finding the work often takes more time than doing the work.
– It may take years before you make some serious money.
WHAT’S MY OBJECTIVE
Let’s be honest. Are these really the statements of some disenchanted, fearful soul, meant to scare newcomers off his lawn? Or am I simply restating a few arguments countless colleagues have made for many, many years?
If you have a problem with these conclusions, why shoot the messenger? Why not write to that online casting site you paid good money to, and ask them to raise the minimum rate, and to do some decent quality control? You’re an esteemed member. Shouldn’t you have a say in these matters?
And to commentator Scott Spaulding I’d like to say this:
You claim that there is money in voice-overs, and that’s fine. Your profile on Elance/Odesk tells me that your minimum hourly rate is $38. You voiced an animated infographic for $82! And you’re telling me that you’re “not working for beer money?”
Are you serious?
“(…) just because you work as a voice talent, doesn’t mean you don’t have any interaction with anyone. You can still pick up the phone and call a client directly to try to build a relationship that way. As well as cold-calling potential clients and try to build a report with someone other than through email.”
Yeah, let’s cold call a client to break the social isolation, and build a relationship. I’m sure that’ll go over really well. We all know how much people love to get a cold call. I haven’t had one in a while, and I really miss it.
I do have to commend you for your honesty, Scott. You said:
“I did find your comment about the voice conference speakers a little bit hypocritical though. You make a snarky remark about the VoiceVIP’s talking about themselves and plugging their own books at these conferences… when you’re doing the same thing on this blog! You have a link to your book on this page that says “Buy the book!” They’re using the conferences to help advertise and sell their book and you use this blog to help advertise and sell your book. You even plugged your book in one of your replies to someone who posted a comment.”
Are you saying that I shouldn’t promote my own work on my own website? What school of business did you go to? You’re on my turf, and the number one goal of this site is to generate an income. How is that hypocritical? You have samples of your work on your website, don’t you?
There’a big difference between landing on my site, and going to a VO conference. The 5,000+ people who visit my site every month pay zero dollars. What do they get for that? Over 120 blog posts that many visitors find informative, entertaining, and thought-provoking. Unlike some VO-conferences, I’m not asking people to pay a hefty fee for my privilege to plug my products.
Scott, I totally disagree with you on your definition of “productive.” You said:
“Whatever you’re doing that is helping build your VO business IS being productive. Whether it’s looking up places to contact, working on a new demo, emailing potential clients, looking up new marketing ideas… it’s all part of working towards your goal of getting business!”
Being busy does not equal being productive.
In any business, input leads to output. Input can be anything used to produce a product or a service (such as writing newsletters and emails, producing demos, making calls). Productivity is measured by the result of those actions. It’s the output that matters.
When you’re delivering services at a more rapid rate than before, you’re being more productive. Not when you’re making more calls, or when you’re doing market research.
As an envelope-pushing, pot-stirring blogger I accept the fact that people will criticize and ridicule me. Different opinions and dialogue are welcome, as long as we can have a civilized discussion.
I also realize that not everyone gets my tongue-in-cheek style. People tend to take the written word more literally, and snarcasm is not for everyone.
I never ask my readers to agree with anything I’m suggesting, but here’s the thing. I don’t provoke for the sake of provocation. The aim of last week’s piece was to provide a counterweight to all the propaganda from companies that are still trying to sell the same old story to a new, naive audience. If anything, I had expected a firm response from those companies. Instead, some colleagues accused me of dissuading newbies to join my club.
“If you don’t have anything positive to say, then perhaps you shouldn’t say it,” is their advice.
Sorry, but that’s not how I was raised.
If you’re a regular reader of my blog, you know I do more than complain and campaign. And when I spot things in my industry that seem unfair or downright wrong, I speak up. I don’t care if that makes a few people uncomfortable. As long as things are comfortable, nothing will change.
So, allow me to be that self-appointed watchdog. I may step on a few toes here and there, but my bark is worse than my bite.
For some people, it is the worst feeling in the world.
Not only that, it can be totally paralyzing.
We all have friends or family members who are really good at something they do. Perhaps they play an instrument, or they write funny little poems. But as soon as you ask them to play or read something in public, they come up with all kinds of excuses:
“I don’t think I’m ready.”
“I’m not that special.”
“What if I mess up?”
“What will people think of me?”
Here’s what’s so remarkable about these statements. They’re all based on self-doubt; on the assumption that things will go badly, and on the idea that the audience consists of critics.
This fearful attitude reminds me of children who refuse to eat something they’ve never eaten before. They always expect the worst. When asked why they’re not willing to try this new food, they all say:
“I’m not sure I’m going to like it.”
Perhaps that’s where this unadventurous, negative attitude starts. With whiny kids and overprotective parents.
THE ICE CREAM STORY
One of my young nieces is a very picky eater who only eats things she’s familiar with: mac and cheese and chicken nuggets. One day I took her to the ice cream parlor for dessert. Her eyes lit up when she saw the sixty plus flavors in the freezer window.
“I want ice cream, Uncle Paul,” she said. “I think I’ll have two scoops.”
I looked at her, knowing this would be the perfect learning opportunity.
“Are you going to treat me?” I asked playfully. “What a nice surprise!”
“No silly,” she laughed. “I don’t have any money. I’m just a kid. But I do want ice cream.”
“Well,” I said, “I don’t think I heard a question. Is that how your mother raised you?”
“No,” she answered sheepishly. I could tell she was a bit surprised that she didn’t get her way immediately.
A few seconds later she tried:
“Can I have some ice cream, Uncle Paul?”
This wasn’t the time to talk about the difference between “can and “may,” so I said:
“That’s much better, but I think I’m still missing the magic word. Do you want to ask me again?”
My niece was getting a bit frustrated, but her desire for ice cream was greater, so she said:
“Can I have some ice cream, PLEASE?”
“That’s more like it,” I said. “Now, let me ask YOU a question: Have you ever had ice cream from this place before?”
“No,” she answered.
“Oh dear,” I said. “In that case I don’t think you’re going to like it.”
“Why is that?” she said surprised.
“At lunch, when I asked you to eat your broccoli, you refused, because you said you never had it before. You didn’t think you would like it. So, how do you know you are going to like this ice cream?”
I could see that my niece’s wheels were turning for a moment or two, and while staring at the many colorful flavors, she let out a big sigh.
Then she looked up at me and said:
“Uncle Paul, I guess I’ll just have to try.”
“That’s great,” I responded, and we walked inside. I knew the owner of the store, and as I pointed to my niece, I said:
“This young lady would like to have some broccoli ice cream please.”
The owner winked, and he gave her a big scoop of pistachio gelato.
My niece took one big lick, and said she loved it.
“See, had you not tried it, you would have been missing out,” I said. “I’m proud of you!”
After a while I explained to her that this wasn’t really broccoli ice cream, but I don’t think she cared one way or the other.
The next day, I got a phone call. It was her mother, and she had a question.
“I don’t know what you did, Paul, but my daughter just asked for broccoli. How do you prepare that?”
BACK TO YOU
Here’s the point I want to make.
All of us are born with an amazing tool: our imagination. It allows us to create all kinds of scenarios, some of them more uplifting than others. Sometimes we form opinions about food we’ve never tasted. Other times we imagine what it would be like to perform in front of an audience.
What many people don’t realize is that we choose what we want to focus on, and what it means to us. We’re in the driver’s seat.
Are we going to tell ourselves:
“This new vegetable is probably not going to be very tasty,”
“This green leafy thing could be surprisingly delicious?”
When asked to step onto a stage, are we afraid that we’re going to embarrass ourselves, or do we see ourselves entertaining a delighted crowd?
No matter what we choose, we are programming ourselves for a certain outcome, based on a hallucination. That’s all it is. And parents pass these hallucinations onto their children.
I just heard a mother say to her son: “You’re probably not going to like these Brussels sprouts, but I want you to try at least one.”
What a setup! No wonder the boy didn’t want to take a bite.
The biggest disappointments are usually well-prepared.
I work in a competitive industry where many are invited, and very few are chosen. Every day I send voice-over auditions into the world that will be evaluated by total strangers. If they’re kind, they’ll give me between five and ten seconds to make my mark. Most jobs will go to other people, and I’ll never know why.
As a coach, it is my job to prepare my students for this highly subjective and uncertain process. Before they hit “record,” I want them to have the right mindset. So, this is what I tell them:
“People will form opinions no matter what, but it’s not the judgment of others that may or may not hold you back. It is your own judgment that may help or hurt you.
After all, you don’t really know what others are thinking. You have no idea how you’ll be perceived. It’s a waste of energy to be concerned about things you can’t control.
There are four things you can influence:
* your attitude,
* the way you cultivate your talent,
* your level of preparedness, and
* your performance.
Always put your best foot forward. Record that demo, and send it on its way.
After that, there’s only one thing you can do:
Let it go!
Enjoy the feeling that you put yourself out there; that you gave yourself a chance. And if that puts you in a good mood, perhaps you deserve a small but cool reward.
If anything can offer us a unique insight into someone’s soul, it is the human voice. The voice tells us something about someone’s mood, someone’s mind, and someone’s history.
Sometimes it’s subtle. Sometimes it cries out to you.
The voice is an example of how mind and body are clearly connected. Our tone and texture changes when we’re in love, when we’re angry, when we’re feeling insecure, and when we’re sick.
The way someone speaks can tell us where he or she is from, how (and where) someone was educated, and it reveals something about someone’s (desired) social status.
By listening to someone’s voice, experts can diagnose certain health problems. A croaky voice may indicate acid reflux. A head cold voice can point to chronic sinusitis. A hoarse voice could be a sign of laryngeal cancer.
But there’s more.
We can change the meaning of words, simply by changing our tonality. When our body language, the words we speak, and our tone of voice don’t match, we won’t be taken seriously.
People can hear we’re not sincere. In fact, sincerity is so hard to hard fake that only pros can pull it off.
You and I have been touched by certain voices. For better, or for worse. Can you think of a few?
As kids, we’ve all experienced that when our mom or dad called us with that special tone of voice, we knew we were in trouble.
Certain teachers had the uncanny ability to terrify us, because of what they said, and how they said it. So much so, that years later, we can still recall their voices, and get an instantaneous physical reaction.
Someone’s voice can also induce a very positive mood.
Perhaps it’s just me, but I could never fall in love with someone who has a horrible voice. When our beloved whispers our name in that very special way, our heart melts, and we’re almost hypnotized.
When a charismatic public speaker rallies the troops, we feel energized and inspired.
That first word from a child we brought into the world, is something we’ll always remember.
Our sensitivity to tonality comes from the time we were infants, when we learned to attribute feelings to certain words through the way they were spoken.
UNIQUE OR UNIVERSAL
Now, there’s one thing I’ve always wondered. With so many cultures, languages, and dialects in the world, are certain vocal inflections universal, or limited to one geographic area? More importantly, do they mean the same thing?
Take the tonality of love, for instance. Is that something we have in common with every person on this planet? Does “angry” sound the same, wherever we go?
Yuval Mor and Yoram Levanon spent eighteen years researching more than sixty-thousand test subjects speaking twenty-six different languages. What they found was surprising: language and culture make little difference in what they call “emotion analysis.”
Emotional Analytics is a new scientific field that focuses on identifying and analyzing the full spectrum of human emotions and personality. Yuval and Yoram’s company Beyond Verbal, has developed a way to decode vocal intonations into their underlying emotions in real-time.
It’s all based on the notion that what we say is not as important as how we say it.
THERE’S AN APP FOR THAT
In 2013, Beyond Verbal launched a free app called Moodies to extract, decode, and interpret human emotions from voice samples that are as short as twenty seconds. The app claims to give information on the speaker’s mood, his or her attitude, and on someone’s personality.
Here’s how it works.
The software examines how we speak, and listens for specific patterns. It analyzes things like pitch, tempo, pauses, and the volume of the voice. It then compares these patterns to a database of research. The ongoing analysis on the screen, is presented in clusters as the subject speaks.
To see this in action, here’s a short clip from an interview with whistleblower Edward Snowdon. Be sure to select HD in the YouTube settings before you start watching.
Beyond Verbal has an interesting YouTube channel with voice analysis of people like Steve Jobs, Jeb Bush, and Winston Churchill.
It’s important to note that analyzing emotions is very different from detecting lies. That is something the software cannot do.
Currently, the program can recognize about four hundred different emotions. The makers say it’s about eighty percent accurate.
If Beyond Verbal’s method is correct, we now have a way to find out what people really feel, in spite of what they’re saying. That information could be useful in at least three areas:
1. Person to person interaction.
Beyond Verbal software is already used in call centers. It helps market researchers to find out how people genuinely feel about products, promotions, and… politicians. Researchers can get past the socially acceptable answers, and go with the emotional response.
Voice analysis is also used in job interviews and sales meetings. It can answer questions like: “Is the client truly receptive to our offer, or merely being polite? Is this applicant really confident, or is he putting on a show?”
It turns out that it’s easier to fool people than to mislead computers.
2. Allowing machines to understand us better, and improve interaction.
At the moment, virtual assistants such as Siri and S Voice base their response on what we say, and not on how we say it. If they could read our mood, this could influence their answers. Beyond Verbal has already made their platform available to other developers to make the devices of the future more intuitive.
Let’s say we’d use voice control for a service like Netflix. Based on our intonation, Netflix could recommend movies that would fit the mood we’re in. iTunes could work the same way. Some video game controllers already respond to subtle pressure and body heat. What if they could hear our fear, and change the progress of the game accordingly?
What if voice analysis software in a car could pick up if a driver was under the influence of alcohol, or suffering from road rage? Based on that, it could start making adjustments, and e.g. slow the vehicle down.
3. Self-improvement; getting a better understanding of ourselves.
This is particularly interesting to me as a professional communicator. Quite often, there’s a disconnect between how we think we come across, and how our communication is perceived. Let’s say you have a piece of copy that needs to be read in a friendly, but convincing way. How do you know you hit the nail on the head? Do you call your coach, a friend or a colleague?
click to enlarge
I took my iPhone, opened up the Moodies app, pressed the mic button, and started reading the script. After about fifteen seconds, I got my feedback in three layers (see picture on the left). The app keeps refreshing, so you can see if your adjustments have the desired effect.
When you’re done, and you concur with the analysis, you can click “Agree,” helping the software to be more accurate in the future.
I have to admit, before I tried Moodies I was very sceptical. I mean, can a machine really detect emotions? It’s hard enough for us, humans. But when I started using it, I was surprised by the results. Whether I was speaking Dutch (my first language), or English, it was quite accurate.
Moodies didn’t tell me what I wanted to hear, like horoscopes do. It told me what I needed to hear. Based on that, I changed my tonality to match the specs of the script. Getting this type of instantaneous feedback was refreshing!
Beyond Verbal was launched in May 2013, with a 3.8 million dollar investment, and has about twenty employees.
Examiner.com named Moodies the best iPhone app of 2014, and Forbes listed it as one of the five innovative marketing solutions that can help a business grow.
This Tel Aviv-based company is definitively onto something, and it seems they’ve only scratched the surface.
Even though I believe a computer can never penetrate the depths of the human soul, it can certainly open a window to our emotions.
Today, it seems that one of the best ways to unlock that window, actually speaks for itself.
It’s a huge problem, and a tremendous opportunity.
In as little as 15 years, the U.S. is expected to be home to 73 million people over the age of 65. That’s about 33 million more than today.
The Baby boomers born between 1946 and 1964 are now between 51 and 69 years old. According to a 2011 Associated Press and LifeGoesStrong.com survey, 42% of those who are still working, are delaying retirement. 25% claim they will never retire.
Behind these rather boring numbers are real people. They may be friends or members of your family. Or you may belong to that group yourself. If that’s the case, you could be part of the first generation that grew up with television. You know, the people who still remember Gilligan’s Island, and where they were the day John F. Kennedy was killed.
I’m not of that generation, but I remember my parents waking me up in the middle of the night to watch Neil Armstrong and Buzz Aldrin walk on the moon. I remember the end of the Vietnam war, the oil embargo, and the Berlin Wall coming down. I remember getting my first personal computer, a cordless phone, and an Internet connection.
I don’t feel like a dinosaur yet, but that’s only a matter of time. Imagine me in 1982. I was eighteen, and I presented my first show on national radio in the Netherlands. Since then I spent most of my days with a microphone eight inches from my nose.
Every time people refer to me as a voice-over veteran I cringe in disbelief. Please don’t tell me I am that old! And every time I land a job I say to myself: “Thank goodness I’m still relevant!” It’s pathetic, and I know it.
If Annie Lennox can rock the mic at the Grammys at age 60, I have no excuse or reason to feel sorry for myself. But how will I feel ten years from now, or twenty? Will I be one of the 42% that delays retirement… indefinitely? Will there still be a younger generation willing and able to pay for their elders? Will I still be relevant?
THE AGING VOICE ACTOR
When I look at my older voice-over colleagues, I wonder what it’s like to be them. How do they handle the pressure of being a professional in a fast-paced industry where technology is changing the name of the game? A game taken over by like youngsters who are like totally into virtual reality and stuff… like that.
One of my friends -let’s call her Lizzy- turned sixty-six this year. After she retired as headmistress at a private school, she just couldn’t sit still. People always said that she had a powerful, resonant voice, and she loved reading to children. So, when one of her teachers mentioned voice acting, she perked up.
Thankfully, Lizzy had saved some money, and she hired a great voice-over coach. After twelve long months she converted a small guest room into a home studio, and even got herself a real Neumann microphone! A thousand dollars or so later, she had a demo she could pass around. With plenty of time on her hands, Lizzy was ready to break into the business!
Soon she discovered that having time, money, and a distinctive voice does not make a career. Finding work was hard, especially because Lizzy had never liked using a computer. “I don’t need a website,” she said. “That’s for the kids. I’ll do things the old-fashioned way. And forget about Facebook. I’m not going to waste my time chit-chatting about nothing.”
Her son convinced her to get a laptop, and helped her sign up for an online casting service. Once Lizzy became familiar with the inner workings of this service, she made a discovery that left her depressed for days.
“All the jobs on this site are for perky 20 to 40 year olds,” Lizzy said. “If you ever need an example of ageism, this is it. No one wants to hire an old headmistress. What am I supposed to do?”
But a week later her spirits were up. A client in Sweden needed a grandma for a number of English children’s stories, and he said Lizzy’s voice was perfect. “Can we set up a Skype session so I can give you some guidance?” he asked. Lizzy froze. She had heard of Skype, but had no idea what it was or how to use it.
“And,” said the producer, “once I have given you some pointers, I take it you can record the rest of the script without my help. We do expect you to deliver clean, edited audio that is ready to use. That’s not a problem, is it?”
“No, no, of course not,” mumbled Lizzy.
“Well, I’ll email you the script, and eh… can you send me the audio in let’s say.… four days? And shall we do our Skype session two days from now? Is ten o’clock your time okay?”
When Lizzy put the phone down she panicked because she realized she was not even close to being ready. What had she gotten herself into? That evening her son installed Skype on her computer, and showed her how to use it. He even took a morning off work, so he could be there when Sweden called.
MESSING UP BIG TIME
Once the connection was made and Lizzy started reading the script, everything was fine. Sven the producer seemed happy with her narration, and within the hour, Lizzy had recorded four three-minute stories. She even remembered how to edit the audio the way her coach had shown her. Things were looking up!
The next day she received a call from the client. He loved her storytelling, but he said they couldn’t use the audio. “Why not?” Lizzy wanted to know.
“Because of all the mouth noises,” Sven said. “I thought you would send me clean audio. That was our agreement.”
“Let me see what I can do,” said Lizzy, and she went back to her studio. She must have listened to her stories four or five times, but she didn’t hear what the client was talking about. What on earth was going on?
She asked her son to come over and have a listen. After a few minutes he looked at her and said: “Mom, are you sure you didn’t hear all those clicks and smacks? They’re all over the place.”
“Not really,” answered Lizzy.
“Well, that explains why you have been talking louder lately. I think you should see an audiologist. Get your ears checked. And when’s the last time you’ve been to the dentist? I have a feeling you may need new dentures.”
“Ah, the joys of old age,” said Lizzy. “The joys of old age.”
Two months and two hearing aids later, Lizzy missed being at school. A year ago, people still knew who she was. When she spoke, they listened to her. They even did what she told them to do. She missed being social.
In the world of voice acting, no one knew who she was, and no one cared. People were not polite. They expected her to drop whatever she was doing to record a demo. They never told her why she didn’t book a job she’d auditioned for. Whatever happened to patience and good manners?
When she called her coach, he wasn’t very supportive.
“Lizzy, clients don’t owe you an explanation,” he said. “We’ve talked about that. You may not have that young, hip voice everyone is looking for these days, but there are still jobs out there. It takes time to build up a network and a reputation. You’ve got to work at it. Every. Single. Day.”
He paused for a moment and said: “Lizzy are you listening?”
“A client doesn’t work on your schedule. You work on his or hers. And if you want people to find you, you need to have an online presence. You need to be comfortable with technology. I know you don’t like computers, but clients don’t care about what you like or don’t like. If you want to play the game, you have to live by their rules, no matter how old or how young you are.”
Spring was in the air. Outside, kids were playing tag. They were obviously having a good time. “There’s nothing like the sound of children laughing,” Lizzy thought. It always made her happy.
“Now, Lizzy, dear, can I ask you a question?” said her coach.
“Go ahead,” said a distracted Lizzy.
“What is it that you really want? Why did you want to become a voice-over?”
The answer immediately popped into Lizzy’s mind.
“Because I love telling stories!”
“Then why don’t you go out and do that!” her coach said. “There’s no need to stay home and stare at a screen all day long, hoping to get the perfect part. If you have stories to tell, start telling them!”
FINDING A PURPOSE
Two weeks later, Lizzy invited me to come down to the library. Ten four-year olds sat in a semicircle around her. I’d never seen a group of kids being so attentive. And when Lizzy started telling her stories, you could hear a pin drop. The toddlers were mesmerized.
“Lizzy, they absolutely loved you!” I said after the kids were gone. “You were fantastic! Now, are we still on for tomorrow?”
“What’s tomorrow?” asked Lizzy.
“In that case, I can’t make it,” she said. I’m going to the hospital.”
“Oh no, is something wrong?” I wanted to know.
“I’m fine,” said Lizzy. “I’m going to the children’s ward to tell some more stories.”
“But what about your voice-over career?” I asked. “Weren’t you going to set up a website, and do some more auditions?”
“Oh forget that,” Lizzy responded. “There are so many places where I can make myself useful. This world needs more volunteers than voice actors, and I need to be around people. When I looked into the eyes of those children this morning, there was a connection. I felt I was doing something meaningful. I bet that’s not something you can find on Facebook.”
“Oh Lizzy,” I said, “when I’m your age, can I be you?”
“No way,” she answered. “I’m already taken!”
When we walked out of the library, she gave me a big hug and asked jokingly:
“Do you want to buy a microphone? It’s a Newman. It didn’t do me any good.”
“Hang on to it my friend,” I said. “Sweden might be calling back soon. Over there they know how to take care of senior citizens. They treat them with the respect they deserve.”
“Oh, stop it,” said Lizzy. I’m not ready for retirement.
Cabane thinks charisma is the result of a set of specific behaviors, and not an innate or natural quality. She bases her opinion on behavioral psychology.
No matter where you stand, I think we can all agree that charismatic people have certain things in common that make them attractive to others. I’ll go one step further and claim that charisma is often an essential ingredient to success.
In my world – the world of voice acting solopreneurs – charisma is a huge part of what attracts casting directors and other clients to certain talent. It’s the “IT-factor” that is so hard to define, but that everybody is talking about.
Charisma is like a bright light shining through a crystal. All of a sudden you can see a rainbow of colors, each color being a different attribute. To illustrate what I mean, I have broken charisma down into a number of qualities most inspirational people are known for. These people are…
1. Confident, but not cocky
Charismatic people know their stuff inside out, but they never try to impress. If anything, they want to be impressed. Some of the most influential, intelligent people I have met, are also the most humble people. They don’t seek approval from others. They’re completely comfortable with who they are.
Charismatic (voice) actors know what they’re doing. You can see it in their posture, and you can hear it in their performance. They’re open to feedback and willing to experiment. They don’t need outside adulation to feel good about themselves.
2. Focused on others, and not on self
Charismatic people have a gift to make others feel special. When you talk to them, you have their full attention. They are totally present. One question they often ask is: “If there’s one thing I could do for you, what would it be?”
Charismatic (voice) actors make their clients feel special, and they focus on bringing the script to life. When in session, they are totally in the moment. They’re service-oriented, ready to go the extra mile.
3. Eloquent storytellers
Charismatic people are usually great public speakers, and intriguing to watch. Face, voice, and gestures reveal the same message (see my story on congruence). They are enthusiastic, and their energy is contagious instead of draining.
Charismatic (voice) actors are great storytellers. Once they start, you can’t stop listening to them. They are expressive, and they use their voice like a musical instrument. They have the power to move you. When voicing games and cartoons, they’re definitely animated!
4. Interested and interesting
Charismatic people ask the best questions because they’re always open to learning something new. Their ongoing curiosity has made them interesting as well as wise.
Charismatic (voice) actors are active listeners. Their ears are always open, ready to pick up a new accent, and to discover a new character. Before they hit “record,” they need to know all about the content, the context, the characters and – of course – the client.
5. Authentic and engaging
You can say a lot about charismatic people, but you can’t accuse them of being fake. Self-assured and emotionally intelligent, they despise posturing. Even though they may be introverted in private, they are outgoing in public. They don’t mind being the center of attention, because it serves a greater purpose. It often comes with the job.
Charismatic (voice) actors are no copycats. They are originals. They may be good at doing certain impressions, but they are hired because of their unique timbre and talent. They are great networkers, because they’re not afraid to put themselves out there. They know that those who are too shy to ask, will never get what they want.
6. Optimistic and purposeful
Great leaders often embody optimism in testing times. They are persuasive and proactive; they seek solutions and overcome obstacles in unexpected ways. They smile a lot, and come across as assertive, yet warm. Without exception, they are driven to do exceptional things.
As a solopreneur operating in a saturated, uncertain market, you won’t survive without a positive mindset and a solid plan. You’re on a mission, and you won’t allow a negative mood to sabotage your success. You come in prepared, and you are confident that you’re exactly where you are meant to be. And when it is time to go, you make sure to leave on a good note because last impressions last.
CAN IT BE LEARNED?
I realize this recipe for charisma has many ingredients. Remember this. It’s not a technique. It is an attitude. Just like love, it can’t be forced and it shouldn’t be faked. If anything, charisma is the result of many unconscious processes that were developed over time.
I do believe that all of us are capable of these behaviors. As you may recall, I’m a reluctant extrovert. I really had to force myself to be more outgoing, and show my emotions. You should see me now. I even became a happy hugger! If I can do it, you can certainly do it.
So, if you feel you’d like to give this charisma-thing a try, don’t attempt to display all these behaviors at once. Begin by becoming an active listener. Maintain eye contact, and make it about the other person. Don’t interrupt when someone is speaking to you. To quote Stephen Covey: “Understand before being understood.”
Find out what you can do to make others feel comfortable. Break the ice with a little humor. Discover how compliments give people wings. Stop complaining, and stop wanting to please everybody. Don’t make excuses, and don’t take yourself too seriously. Take responsibility for your own life, and please keep your ego in check.
READY FOR CHANGE
Charisma is not reserved to Hollywood royalty, or to tycoons or political power brokers. It can’t be bottled and it can’t be bought. You don’t even need an expensive coach to teach you to become more likable and appreciative. Deep down I already know you are charismatic. You just need to show it a bit more.
I guarantee you that when you start taking small steps in the right direction, you will notice a distinct difference. A difference in the way you feel about yourself, and in the way people respond to you.
Of all the things we have discussed about script delivery and performance in the past few weeks, this may very well have the greatest impact.
That’s why I want you to ask yourself:
“What can I do today, to become more charismatic?”
and DO IT…. gracefully and lovingly.
After all, you are tremendously talented.
Use your gifts warmly and wisely, and you will receive much in return!
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