One of the joys of visiting Facebook voice-over groups is this. Every day, you’ll find questions from VO-colleagues that have been asked and answered a gazillion times. In most cases, the person asking the question is new to VO (yet they’re on the Voice-Over Professionals group), and simply too lazy to do a quick search, and they want to be spoon-fed like a cry-baby.
This is not unique to VO, by the way. You’ll find the same phenomenon in almost any group on social media. In this age of information, laziness, willful ignorance, and an attitude of entitlement is alive and well!
Now, I can already hear my critics say: “Stop it already! There’s no need to bash beginners. Be supportive. You were a novice once. I’m sure a lot of people helped you out when you were new to this.”
True, but things were very different when I first stepped up to the microphone. This happened in 1980 (yes, I’m that old). I was seventeen when a national broadcaster picked me to produce and present youth radio shows in the Netherlands. I had lots of ideas, but no clue about how to bring those ideas to the airwaves.
Back then, everybody was using typewriters, rotary phones, and Rolodexes. There was no Internet to do research. No social media. No YouTube tutorials. No place like Quora to share knowledge. I totally depended on the information I was able to dig up myself, and on the help from those who were already working in the business.
I still have the same attitude I had when I was young. Before I would bother a pro, I would do everything in my power to find the answers myself. I did this out of respect for the experts’ time, and out of respect for myself.
Looking back, my quest for knowledge taught me more than the quick-and-easy answers the pros could have given me. To this day I am convinced that when we’re on a journey to find our own solutions, the knowledge tends to stick much better because we’re invested in the process.
I see this as a coach. My students ask predictable questions all the time. “Should I record sitting down or standing up? How do I protect my voice? What’s the best voice-over travel kit? Where can I find practice scripts? PC or Mac?”
It would be easy for me to answer these questions based on my experience. But what works for me, doesn’t necessarily work for the rest of the world. Voice-overs is not a one-size-fits-all business. My job is to make sure the individual I am coaching finds something that caters to his or her unique needs and budget.
If I were to give them all the answers on a silver platter, I’d make my students lazy and dependent, but if I send them on a quest, they’d have to do the work, and depend on themselves. Don’t get me wrong: I won’t send them on a wild goose chase. Like a tour guide, I point them in a certain direction, but they have to explore the area by themselves and report back to me. Why is this important?
We live in a time of algorithms. Algorithms determine what pops up in your Facebook feed. Algorithms decide what products Amazon thinks you should buy. Algorithms suggest which people to befriend, and which jobs you should go after. In an ocean of information, cutting-edge technology beyond our control filters what reaches us and what doesn’t. We are being spoon-fed by artificial intelligence.
As fascinating as this new technology may be, I believe people should use their own initiative and intelligence to gather and evaluate information first. I want them to become critical, knowledgeable voters, consumers, and professionals who are able and ready to make their own choices. You don’t need Netflix to tell you what you want to watch.
A word of warning. Our society doesn’t necessarily like these independent thinkers, because they don’t conform to the norm. These people question what’s being presented to them, and refuse to be manipulated. They don’t buy into hypes, they’re not impressed by assumed authority, and tend not to fall for schemes that take advantage of the willfully ignorant.
This pro-active, non-conformist, and critical mindset is exactly what I’d like my students, colleagues, and readers to develop. As more and more people flood the freelance market, it is vitally important to question the easy answers, to not do what everybody does, and to be the instigator of our own success.
This mindset alone will make you stand out, and increase your chances in the unregulated world of voice acting. Why is that? Because so many people are afraid to be different, so many people love the reward but don’t want to do the work, and so many believe BS because they can’t distinguish between fact and fiction.
You don’t want to be like so many people.
So, the next time you feel tempted to answer one of those common questions on social media, ask yourself the following:
“Will a baby ever learn to walk, if we carry her everywhere?”
“Is it better to teach a new colleague how to fish, or do we feed him a fish?”
“Are we really helping this person by spoon-feeding them information, or are we enabling a lazy attitude that is counterproductive to a successful career?”
Don’t expect me to answer that for you!
Paul Strikwerda ©nethervoice
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About the author
is a Dutch-English voice-over pro, coach, and writer. His blog is one of the most widely read and influential blogs in the industry. Paul is also the author of "Making Money In Your PJs, Freelancing for voice-overs and other solopreneurs."