Archives

Cold Calling is Dead

September 20th, 2010 (41 Comments)

Is there a cure for the common cold call, or should we just let it rest in peace? Before you start reading, let’s do a quick experiment. In a moment I am going to list four things. As soon as you see number one, simply label your very first response as either positive or negative […]

Dealing with non-English speaking clients

September 3rd, 2010 (18 Comments)

Thanks to the internet, any business is now a global business. Getting through to non-native English speakers can be a serious challenge. But just because your client knows a few English words, doesn’t mean he understands everything you’re saying. Here’s how not to get lost in translation. “I have a good one,” I said to my friend […]

FU, or the Power of PR

August 12th, 2010 (17 Comments)

Here’s a question for you: Can ten minutes make a ten thousand dollar difference? Not so long ago, a colleague introduced me to a client in need of a narrator. His institute was searching for a European voice and for someone who could read an audio book full of names and quotes in German, French, […]

Never Bite the Hand

July 26th, 2010 (4 Comments)

“If a picture’s worth a thousand words, why didn’t I become a photographer instead of a voice-over?” That was typical Bill. No “Hello” or “How are you”. Bill always comes in with some kind of wisecrack. “Why do you look so happy?” I asked. “Just watching you makes me miserable.” “I think I nailed that […]

The Yin and Yang of Freelancing

July 15th, 2010 (13 Comments)

IMPOSSIBLE CLIENTS. We know who you are! You’re searching for a specialist who can handle almost anything. Isn’t that a contradiction in terms? Does your family doctor make a great brain surgeon? Can a novelist write irresistible advertising copy? Yet, some clients are looking for a be-all, do-it-all freelancer with young, fresh ideas and years […]

How I Beat the Recession

July 2nd, 2010 (17 Comments)

RECESSION DEPRESSION… I don’t think it has made it into the DSM-IV yet (the Diagnostic and Statistical Manual of Mental Disorders). Give it some time and the American Psychiatric Association might include it in the next edition (together with Orthorexia nervosa, a harmful obsession with health foods). If your plate or glass always appears to […]

The one word that saved my freelance career

June 7th, 2010 (48 Comments)

No, I’m not going to tell you what it is just yet. Let me begin by asking you a simple question: Do words have power? When you think of it, aren’t they just letters, arranged in a certain order? Or are there words in our language that are so potent, that they have the potential […]

When your work becomes your life

May 21st, 2010 (No Comments)

Two psychoanalysts were walking down a narrow road. A colleague came up to them for a stop-and-chat and asked: “How are you today?” Both analysts looked at each other and wondered: What would he mean by that? When I first came to America some 15 years ago, I noticed something strange. Whenever I asked someone: […]

Top Voice Actor launches Internet Voice Coach

May 14th, 2010 (2 Comments)

Daniel Stern is known for his roles in films like “Hannah and her Sisters,” “City Slickers” and the first two “Home Alone” films. He’s also the narrator for the “The Wonder Years” and the voice of Dilbert in the animated TV series. One day, Daniel got a script for a voice-over audition, and his mouth […]

Open Letter to Voice-Seekers

April 27th, 2010 (17 Comments)

Dear voice-over shopper: Thank you so much for getting in touch! Before we get down to business, may I ask you a question? Would you ever bid on a project without knowing the specifics? Let’s assume you’re in the construction industry. A prospect sends you an email asking: “How much for a building? Give me […]