To attract a younger audience, he wanted to make his AMC theaters smartphone-friendly. If it were up to him, texting would be allowed, and he told Variety why:
“You can’t tell a 22-year-old to turn off their cellphone. That’s not how they live their life.”
Not everyone agreed. His remarks were immediately followed by a widespread backlash on social media. People complained left and right. Days later Aron responded:
“We have heard loud and clear that this is a concept our audience does not want. With your advice in hand, there will be NO TEXTING ALLOWED in any of the auditoriums at AMC Theatres. Not today, not tomorrow and not in the foreseeable future.”
I think Adam Aron is a smart guy. He had a bad idea. People protested. He listened, and he changed his mind. Good for him. Good for us. Unless you’re a millennial.
CULTURE OF COMPLAINING
This story was just playing out as I was reading a short article by “Voice Whisperer™” Marice Tobias called “The Culture of Complaint: A black hole for Voice Talent and…the rest of us.”
Tobias sets the tone in the first two paragraphs:
“Thanks to social media, attack television and brigades of haters running rampant across all platforms, complaining and criticizing has become the discourse du jour for this moment in time. It generates a lot of piling on and follow-up posts.
Problem is, running a continuous negative commentary is not only tedious and alienating, it can also cost you work and income while wearing the rest of us out!”
“Check your negativity at the door,” Tobias recommends. Clients don’t care for it. You only have so much energy. Use it to be in a more empowering, positive state of mind.
DON’T BITE THE HAND
Part of me totally agrees with Tobias. We do seem to live in a culture of confrontation. Just look at social media or at the current political process. Civility, respect, and intelligent discourse are rare commodities. Facebook threads can easily escalate into shouting matches. Anonymous trolls push people’s buttons. The coarseness and narrow-mindedness of some exchanges is nauseating.
The voice-over business is a people-business. Nobody wants to work with a jerk. Voice-overs are hired to read copy. Not to criticize it. The more positive interactions we have with our clients, the more likely it is that they will call us again.
But that’s not all.
The other part of me strongly believes that there’s a role for criticism. Constructive criticism, that is. Complaining for the sake of complaining is a waste of time and energy, but sometimes people have legitimate grievances and concerns. They’re not being negative. They just want things to change for the better.
As a blogger I can relate to that. I see the world through a colored lens, and not all I see is perfect and positive.
One of the worrying things I have observed is what I call “The Cult of Kumbaya.” It’s a tendency to approach the tough business of voice-overs with naïve optimism, believing that most players act out of altruism and integrity.
It is constantly fed by commercial propaganda, trying to paint a pretty picture of an unforgiving industry:
“Work from home in your spare time,” says the website. “We need audio book narrators now!”
“Become a member,” the Pay-to-Plays say. “Upload your demos, and start making money with your voice today!”
“Let me be your mentor,” the voice coach boasts. “Give me a few sessions, and I will teach you the tricks of the trade.”
Then there are voice actors who will tell you that everything is hunky-dory. Whenever I criticize voice casting sites on this blog, they tell me that these companies have “revolutionized the business, and have generated thousands of jobs.”
When I call out colleagues who are willing to work for next to nothing, I am told to mind my own business because it is a free market. It will all even out in the end.
When I express doubts about certain awards shows or expensive industry conferences, colleagues get angry because I should be supportive of my own tribe and embrace new initiatives.
Here’s the problem with this type of uncritical thinking: it’s either/or.
Criticizing someone or something is equated with being negative and unsupportive. The unspoken assumption being that supportive, positive people don’t complain or criticize. They don’t foul their own nest.
Forgive me, but that’s utter hogwash.
Every coach knows that they will have to critique a performance in order to support a student. Every journalist has to expose injustice to bring about a more just society. Every parent has to correct their child’s behavior, so s/he will grow up to become a decent human being.
Secondly, no matter how good something or someone is, there’s always room for improvement. But we can’t improve without quality feedback.
SIMILAR OR DIFFERENT
Now, this world is basically filled with two kinds of people. One part of the population sorts for similarities. The other for differences. You need both on your team.
Let’s say you have a bucket of pebbles that are painted blue. The person sorting for similarities will say:
“Look, all those pebbles are the same color!”
The person sorting for differences will say:
“Every pebble has a different shape and size.”
Both approaches are correct and perfectly fine. We need people in this world who spot patterns, and who can see the big picture. We need people to tell us when things are right.
We also need people who can spot exceptions, and who can focus on details that are different. We need people who can tell us when things are wrong.
FACE THE FEEDBACK
I can handle critics. I can even deal with complainers, because they will tell me that texting in a movie theater is a bad idea. I’d rather hear the honest truth than foolish flatter.
The people I have a hard time with are the whiners. The contrarians. The know-it-alls. Their negativity can be draining.
So, whenever I encounter criticism, I ask myself a few questions before I react.
1. How does this relate to me?
If it’s not important, why get all worked up?
2. Who or what is the source?
Do I trust the source? Is the source influential and reliable? Why start a discussion with someone who clearly doesn’t know what he/she is talking about?
3. What is the context?
Nothing is ever said in isolation. To understand where someone’s coming from, we usually need more information than a tweet or quick comment can give us.
4. Is this a real issue or a cheap personal attack?
Some commentators just have a chip own their shoulder. Unfortunately, it’s not a chocolate chip.
5. What is the complaint or criticism an example of?
That’s a good way to move away from specific examples and elevate the discussion to a higher level.
6. Does the complainer offer a solution?
If that’s the case, you know they’re not just in it to moan and groan.
7. What can I learn from this that is useful and positive?
Even if the criticism seems over the top and unjustified, there might be a lesson to be learned.
So… are complaints and negative comments a “Black hole for Voice Talent… and the rest of us”?
A great critique is never a burden or an attack. It is an opportunity to learn and grow. It is a gift. And speaking of gifts…
One of Buddha’s followers once approached him, and asked:
“Master, do you see that nasty man over there? He is always badmouthing me. I feel horrible. Please do something about it. Make him stop.”
Buddha looked at his student, and said:
“If someone gives you a gift, and you decide not to accept it,
to whom does the gift belong?”
Paul Strikwerda ©nethervoice
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About the author
is a Dutch-English voice-over pro, coach, and writer. His blog is one of the most widely read and influential blogs in the industry. Paul is also the author of "Making Money In Your PJs, Freelancing for voice-overs and other solopreneurs."