And I know, the cameras on smartphones have become more and more sophisticated. But even the most expensive Hasselblads are useless in the hands of someone who doesn’t know how to use them.
Besides, taking stunning pictures requires more than mastering a high-end camera. You’ve got to be at the right place at the right time, taking that unforgettable photo at the right moment.
Professionals don’t get lucky. Years of experience give them a sixth sense, allowing them to not only capture these important moments, but to create them. When you see a professional photographer at work, you see someone who can stage spontaneity. They know how to put people at ease, and how to make them look their best. They make the uncomfortable, comfortable.
The same thing happens when you hire a voice over professional. Amateurs don’t know how to use the equipment, and once they hear the sound of their own voice, they become so self-aware that they mess up even the simplest of lines. It doesn’t help that they know that people are watching them.
A trained voice actor comes in prepared, and knows how to interpret the script and make it sound spontaneous. He or she can take direction without feeling criticized, and can sound as fresh on take twenty as on take one. They know how to work the mic and make words come alive. They have mastered the art of sounding natural in an unnatural situation.
When the reputation of your company is on the line, and you have one chance to make your message matter, who do you choose? Wendy from the switchboard, who has never recorded a voice over in her life, or someone who makes a living as a professional communicator?
Hiring a great voice actor may not be cheap, but working with Wendy is an expensive mistake. You know what they say about first impressions and second chances, don’t you? People are wired to remember the bad stuff, the blunders, and the slip-ups. They will remember Wendy for all the wrong reasons.
So, how can you tell someone’s a pro? It’s pretty simple. The first indicator is their rate.
If you go cheap, you’ll be the one to pay.
Enjoy your wedding!