If you don’t know what your clients want and need, you’ll never be able to give it to them. Paul Strikwerda
Throughout my career I have really tried to educate potential clients. Yet, almost every day I get the same old question:
“How much do you charge for a 2 minute voice-over?”
As if we’re talking about a pound of sugar or a gallon of milk.
I really can’t answer that question, but if you think you can I’d like to know:
What are you basing your answer on?
In the absence of specifics most people start making things up.
Take it from me: Do not assume you know what your clients want.
Amateurs make assumptions. Professionals…