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Marketing Demystified

Career, Freelancing, Promotion

Marketing.

It makes many freelancers uncomfortable.

They look at it as a necessary and expensive evil.

If possible, they’d rather delegate it to someone else. 

I disagree.

A while ago, Chris Kendall of Voice Artists United interviewed me about it. 

Here’s his first question:

Many people rely on just having a website and an Internet presence on Twitter, Facebook or on a P2P site to do their marketing for them. Does this work, and if not, why not?

Let’s take a step back and start with my definition of marketing:

Read the rest of this story in my new book. Click on the cover to access the website and get a sneak peek. Use the buttons to buy the book.

Making Money In Your PJs cover

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Filed Under: Career, Freelancing, Promotion Tagged With: how to market your voiceover business, Marketing Demystified, marketing tips for freelancers, Nethervoice, Paul Strikwerda, voice-over blog, voice-over marketing, voiceovers

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Comments

  1. Debbie Irwin says

    January 30, 2014 at 10:33 am

    Great interview and pointers.
    Love the quote from B.L., who is friend and former neighbor!

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    • Paul Strikwerda says

      January 30, 2014 at 10:35 am

      It’s a small world, Debbie! Please thank your friend for an excellent quote!

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  2. Moe Rock says

    January 30, 2014 at 2:39 pm

    Your blog is one of my absolute favorites… if not THE favorite Paul! I personally hate writing and know blogging is not for me. I have to find ways of marketing that don’t include that. It’s a struggle… but I love what I do so I find a way. :o)

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    • Paul Strikwerda says

      January 30, 2014 at 2:43 pm

      I’m sure you will find a way, Moe. I can’t wait to see what you’ll surprise us with!

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  3. Olivier Lecerf says

    January 30, 2014 at 3:22 pm

    As usually, interested paper from you.
    For me, the experience (25 years in my case) also is a really “plus” to get jobs. With the experience, of course, I am better… Hum… Well, I hope…
    Work and work and work and…………. There are not secrets. Only work !

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    • Paul Strikwerda says

      January 30, 2014 at 3:33 pm

      Good work leads to more work. Absolutely. However, we need to remember that there are many talented colleagues who are able to deliver a fine product. But a fine product doesn’t necessarily sell itself. That’s where marketing comes in. I totally agree with you on price. Your rate can tell a customer a lot about your level of professionalism.

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  4. Olivier Lecerf says

    January 30, 2014 at 3:32 pm

    Ooh… I forgot… To be credible, we have to do the right price for the right job. Lower the rate to get a job is the worst things because if you sale your talent below the price, sometimes it works but often the customer thinks you are not really a good VO and prefers pay more for a real professionnal VO.
    And if you sale you low, you can never sale your talent for the right price.

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In this blog I may discuss/review products or books that I believe are relevant to my readers. As a service to them, I often provide links to those products or publications.Instead of having a tip jar, Nethervoice is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com. In other words, as an Amazon Associate I earn from qualifying purchases.

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