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Why you’re leaving money on the table

Blog, Money

How much do you charge for your services? What determines your asking price? If you charge too much, you run the risk of losing the job. If you’re selling yourself cheap, you look like an amateur. Here are 10 ways to win the bidding war.

“Do these cookies taste as good as they look?” asked our friendly neighbor.

“Even better,” said my almost 8-year old daughter with a big smile on her face. “I baked them myself this morning!”

Last week, she went door-to-door to raise money for our Walk MS team. She’s a much better fund-raiser than her father, who’s still hoping to do better with his own campaign. 

“How much are they?” the neighbor wanted to know.

“You can get two cookies for a dollar,” answered my daughter. A moment later, she had four shiny quarters in her hand.

“Fantastic,” I said. “I’m so proud of you! You just made your first dollar. Now, do you want to know a little secret to raising some serious money?” She was all ears.

Read the rest of this story in my new eBook. Click on the cover to access the website and get a sneak peek. Use the buttons to buy the book.

Making Money In Your PJs cover

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Filed Under: Blog, Money Tagged With: blind bidding, Dutch voice over, freelance prices, how to price a service, Nethervoice, overcoming objections, Paul Strikwerda, pricing a product, pricing mistakes, product pricing, The Moneybook, tips and techniques to overcome objections

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Comments

  1. Gray Gleason says

    April 22, 2010 at 12:14 am

    Thanks Paul – I’m going to cut that out and paste it into a .doc and print it — put it up above my computer – – of course after decades in this biz – I am very aware of all those pitfalls – – but I’ve never thought about them all at once – – and often fall into one while trying to avoid some of the others.

    Yep – I’m gonna do that, as soon as I get some kleanex – somethng in my eyes – – must be from your little girl . . .

    Gray – – voice guy

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  2. Paul Strikwerda says

    April 22, 2010 at 6:42 am

    Going door-to-door in our neighborhood made me realize how many good, caring people are living on our block. I almost got tears in my eyes when an elderly woman said: “I have diabetes so I can’t really eat your cookies, but I’ll give you some money anyway.”

    We noticed one other thing: three quarters of the households had a dog. My daughter said: “Next year, I’m baking dog biscuits!”

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    • Karl Littardi says

      March 15, 2012 at 7:01 am

      On Dog Biscuits: your daughter is not only very enterprising, but very sensitive to market trends … likely a real winner IMO!

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      • Paul Strikwerda says

        March 15, 2012 at 7:07 am

        My daughter is absolutely amazing. Of course most fathers would say that about their daughters. This year she’s organizing a pj-day for MS at her school. Kids can come in their pj’s if they donate a dollar to the cause. I think she’ll do really well!

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  3. steve hammill says

    April 22, 2010 at 10:37 am

    Another good read, Paul.

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  4. Paul Strikwerda says

    April 22, 2010 at 12:17 pm

    Thanks, Steve! This article was in part inspired by Dave Courvoisier’s 3-part series about setting voice-over rates:

    http://www.courvo.biz/2010/03/setting-vo-rates.html

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  5. Reuven Dovid Miller says

    April 22, 2010 at 2:13 pm

    Thanks, Paul. I wish someone had given me this advice 30 years ago – but I’m planning on using it for the next 30!

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  6. Jo. Vossenkuhl says

    April 26, 2010 at 2:13 pm

    Hi Paul, that’s how things should go and the “double dutch” stuff may be done better by our children – hopefully; it’s good to know that there are people who help each other!

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  7. Paul Strikwerda says

    April 26, 2010 at 2:58 pm

    Sie haben völlig recht! That’s the dream of every parent. However, I do hope that my dear colleagues will learn from my mistakes and take some of my suggestions to heart. As I said in my piece, just because we have a nice voice, doesn’t mean we know how to sell it well.

    Voice-over trainers talk about “using your money voice” all the time. But what’s a money voice worth if people blindly bid on vague projects offered for budgets that are “to be defined”?

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  8. johnwvideo111 says

    May 19, 2010 at 2:37 pm

    great read Paul, I am brand new to your site, and love it, its chalked full of info and links..I only came across you my accident, thru FB, glad I did..

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  9. Paul Strikwerda says

    May 19, 2010 at 5:41 pm

    Thanks John. Glad you’re enjoying my articles. That’s why I keep on writing them. As some people would say: There are no coincidences. Things just coincide!

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  10. Rick Lance says

    June 15, 2010 at 7:53 pm

    Paul,

    Your insightful writing always amazes me!
    Your articles have such a well thought out strategy… always a pleasure to read. Nice ending too! Thanks!

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  11. Paul Strikwerda says

    June 15, 2010 at 8:33 pm

    Thanks Rick, I appreciate that! Our Walk MS team is up to almost $3000 and I couldn’t be more proud of my daughter. I’m glad I could share my story with insightful people like you!

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  12. Mitch Krayton says

    June 16, 2011 at 7:00 pm

    The awesome share of a voice of experience. Said clearly and succinctly. As Guy Fieri would say, “This is money!”

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    • Paul Strikwerda says

      June 16, 2011 at 7:54 pm

      Thanks for stopping by, Mitch!

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In this blog I may discuss/review products or books that I believe are relevant to my readers. As a service to them, I often provide links to those products or publications.Instead of having a tip jar, Nethervoice is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com. In other words, as an Amazon Associate I earn from qualifying purchases.

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