She was a world famous news anchor.
In Holland, that is.
With a population of only 16 million, it’s easy to be a celeb in the lowlands. In fact, one in five individuals is probably (in)famous for something.
On this particular morning, our beloved news anchor showed up to make some money on the side. A local charity thought that the appearance of a TV-personality would please the crowds and bring in some much needed cash for a homeless shelter. I was there to see the limo arrive thirty minutes late.
Strangely enough, I didn’t recognize the person stepping out of the town car. Dark glasses covered her sleepy eyes. Then I remembered that she had presented the late night news the day before. And without any make-up, she had suddenly aged about 25 years in 2.5 seconds.
As she was escorted onto the stage, the audience, made up in part of homeless people, got a good look at her pink Chanel outfit, Fendi handbag and high-end jewelry. Yes, it was clear that this woman was in desperate need of the extra cash she was about to make. Then again, I shouldn’t be so judgmental. Her vacation home had just been featured in one of the lifestyle magazines, and I’m sure the monthly mortgage payment was weighing heavily on her haute-coutured shoulders.
HERE IS YOUR HOST
All of this went through my mind, as I stepped up to the podium at a local synagogue to host a special concert. It was more than a concert, actually. It was an emotional reunion of two musical sisters. One of them had made her way to the United States and the other had chosen to stay behind in Russia. And now, for the first time in many years, the two performed together on one stage.
Hosting is different. It’s a perfect opportunity to connect with a crowd and get immediate feedback. Let me tell you this: nothing is more frightening than the sound of a joke falling flat on its face. Nothing is more exciting than the sound of roaring laughter, after you’ve delivered a great punch line.
IN THE SPOTLIGHT
Now, before you conclude that being an emcee is all about me, let me stop you in your tracks. It’s not. Rule number one in the book of hosting is this:
Never take the focus away from the event and the performers.
Be warm and welcoming; keep your remarks to the point and make them short and sweet. Find a happy medium between being entertaining and informative. If you manage to do that, you’re well on your way to making hundreds of new friends.
For those of you who’d like to give it a try, here are a few other pointers:
Do your homework.
Find out what group of people you’ll be addressing. Don’t make references to “Gilligan’s Island” if your audience is under 25. And don’t mention Zac Efron, unless your audience is made up of yelling teenage girls. Stay away from politics. Get your facts right. Know the names of the performers and/or speakers, and know how to pronounce them correctly. Find out what they will be performing and dig up some short anecdotes or little known details. Have enough material in case you need fillers.
Arrive early. Dress for the occasion. Don’t wear a tux to a folk concert. Familiarize yourself with the location. Know where the emergency exits are. Introduce yourself to the staff, the sound technicians and the stage manager. Test the sound equipment. It usually does not work. Check the order of the program and find out about last-minute changes.
During the show:
Be the glue that holds the event together and the oil that keeps things moving. Briefly introduce yourself and engage your audience from the start. Set some ground rules (e.g. switch off cell phones). Be animated and avoid clichés such as “without further ado” or “give it up for…” Don’t play favorites. Introduce each performer with the same level of enthusiasm. Never, ever make fun of them.
Don’t be on stage during the performance, and please pay attention to the act or the speaker. You never know what you can use to build a bridge to the next performance. It also shows that you’re not just a talking head, but that you’re interested in what’s going on. Keep track of the time as well. It’s your job to make things start on time and end on time.
Be sure to publicly thank everybody at the end, and make some brief, final announcements. After the audience is on their way, thank everyone involved personally: the performers, the staff, anyone who made this happen.
THE BIG LET-DOWN
Let’s go back to the charity event for the homeless for a moment.
I have to be honest with you. Without sleep and without teleprompter, the celebrity news anchor was absolutely hopeless. The fact that she arrived in a limo and was dressed in designer clothes had not earned her much credit with the homeless.
She might have been good working the camera, but she certainly wasn’t working the audience. Her intros were taken straight from the program. Anyone could have done that. And as speaker after speaker tried to move the masses, she was sitting in the front row, sending text message after text message, looking utterly out of place.
When the event was finally over, she left through the back door, running away from the fans who had hoped to take a picture with her.
Luckily, my concert ended on a happier note. I think it was a C-sharp.
At the reception following the performance, I discovered another benefit of event hosting. My pro-bono appearance turned out to be tremendous free publicity for my services. All of a sudden I was on the local map! Some people even told me: “You should do this for a living!” But wait, it gets even better.
The videographer, who had been recording the entire performance, hired me on the spot for a movie he was shooting. You’ve heard me… a motion picture! Yes my friends, I am now world famous.
That is, in Easton, Pennsylvania.
My home town.