They’re everywhere. Haven’t you noticed?
Take one good look. Let’s start with your online shopping.
Who’s responsible for most reviews on Amazon.com?
Experts? Consumer advocates? Independent test laboratories?
Who just gave your favorite movie two stars on Netflix? The movie critic of the New York Times?
What kind of people put the “reality” in reality TV?
Where would talent shows like “American Idol,” “The X Factor” and “The Voice” be without…
Credentials are so yesterday. Experience is optional. If it breathes and has half a brain,