It was a classy, dignified event. No lap dances or excessive drinking. Yet, the groom-to-be, ended up with a serious hangover.
At the end of the night he hugged each of his friends, and thanked them for a memorable evening. When he was about to put on his coat, the waiter tapped him on the shoulder.
“Sir, aren’t you forgetting something?”
“I don’t think so,” said the bachelor. “Is something wrong?”
“Not really,” said the waiter, “as long as you pay your bill.”
“But I assumed that everything was being taken care of,” said the soon-to-be-groom.
“I’m afraid not,” answered the waiter. “You owe us a little over two thousand five hundred Euro. We take all major credit cards.”
That night, the young bachelor made a few changes to his list of wedding guests.
The Dutch have a unique saying for these painful situations:
“Een sigaar uit eigen doos krijgen.”
Literally translated this means: being offered a cigar from one’s own box. In other words: receiving a gift you had to pay for yourself. That’s not really a gift, is it?
It’s an old marketing trick. Making people believe they get something for free, even though they’re paying for it.
“If you buy product X right now, we’ll send you a second one, absolutely free!”
“When you buy this car, we’ll throw in a premium accessory package at no charge!”
“Sign up for a 12-month subscription to our website, and we will give you two extra months as a welcome gift.”
Have you ever received a cigar like that?
VOICE ARTS™ AWARDS GALA
Last Sunday, the very first Voice Arts™ Awards were presented in New York. These awards were established by the relatively new Society Of Voice Arts And Sciences™ (SOVAS™). It’s an ambitious non-profit organization. As I reported in an earlier story, on their website you will find seventy pages of awards category descriptions. Each page lists about three to four different awards.
In theory, between 210 and 280 awards could have been given away during Sunday’s gala. In reality, 33 out of 100 nominees received an award (click here for a list of the winners). Depending on how you do the math, 177 or 247 categories were left out, either because there were no or very few entries, or because the quality of these entries did not meet the standards. SOVAS™ rules state:
“In the event that any individual category attracts fewer than 4 entries the organizer reserves the right to withdraw that category from the competition.”
In some categories there was barely any competition. In the Outstanding Audio Book Narration – Biography, the only nominees were Joe Cipriano for Living On Air, and Janis Ian for The Singer and the Song.
Only two audio books were nominated for Outstanding Audio Book Narration in the Classics category. There were two nominees for the local radio and television commercials, and two for the best national radio commercial. This reflected a trend. Check the list of nominees yourself, by clicking on this link.
Mind you, I’m not saying anything about the talent of the individual nominees. I’m just pointing out a few facts about the process. Facts some of you may have missed.
I’d like to make a few other observations.
Scott Brick, one of the jurors of the Voice Arts™ Awards, won for Best Male Voice in the category Outstanding Audio Book Narration – Non-Fiction.
Juror Nancy Wolfson produced the demo reel of Jay Britton, who won Best Male Voice in the category Outstanding Commercial Demo Reel. Nancy has also been one of Jay’s coaches. Jay went on to win a second award for his Animation Demo Reel.
Greg Russell received a nomination for Best Male Voice in the category Outstanding Commercial Demo Reel. His coaches were Joan Baker, Rudy Gaskins and Denise Woods.
Denise Woods was one of the jurors for this year’s awards. Rudy Gaskins and his wife Joan Baker are founders and board members of the Society Of Voice Arts And Sciences™. Gaskins is President and CEO of SOVAS™.
Linda Fouche was nominated for Best Female Voice in the Outstanding Commercial Demo Reel category. Her voice-over coach was Joan Baker, and her producer/director was Rudy Gaskins.
PUSH THAT’S VOICEOVER
Gaskins and Baker are also the creators of That’s Voiceover, a series of entertaining, educational events bringing voice-over pros, voice seekers, and those interested in VO together. The last installment took place in New York on November 10th, the day after the Voice Arts™ Award gala.
Gaskins’ branding agency Push Creative is very much involved in That’s Voiceover. Joan Baker is co-founder and Senior Vice President of Push Creative, and she handles public relations for the company.
Among the speakers at That’s Voiceover were Voice Arts Awards winners Joe Cipriano, Scott Brick, Chuck Duran and Stacey Aswad, and jurors Cedering Fox, Sondra James, Trosh Scanlon, Frank Rodriguez and Dave Fennoy. Steve Ulrich, the executive director of SOVAS™ was also one of the presenters. That’s no coincidence, because if you go to the SOVAS™ website, a redirect to the That’s Voiceover site is only one click away.
It’s a small world, isn’t it?
THE FUTURE OF VO
I’m not against new initiatives that strive to promote and enrich the voice-over industry. As I said in my earlier story: I am willing to give these new Voice Arts™ Awards the benefit of the doubt. I congratulate the winners, and I hope the money they spent on entering this competition and attending the gala, will prove to be worth the investment. As Bob Bergen said in response to my previous article:
“Everything you’ve pointed out, as well as your question about ROI, was questioned when The SAG Awards began 20 years ago. Heck, the same issues were brought up when The Emmys began in the late 40s. Many in Hollywood thought that awarding people from that little window display of the furniture box in the living room was a joke compared to The Academy Awards, where you have that big screen and REAL actors! It’s all relative and nothing new.
Let’s allow this award show to organically grow and evolve. Just like The Oscars, Tonys, Emmys, and every other award show has over the past 75 plus years. Each award show is always changing and trying to improve on itself from previous years. I really think honoring the world of VO is long overdue. I commend the producers of this for diving in. Let’s see how it goes!”
What does worry me, is that the Voice Arts™ Awards show seems to style itself after the Oscars and Emmys. To me, these shows have become highly staged marketing events where artistic integrity is sacrificed in favor of purchased publicity. Stars show up pretending to have a good time, knowing that they’re contractually obligated to plug their latest project.
Television audiences are only watching to see their favorite stars on the red carpet, to see the big production numbers, and to hear the obligatory teary-eyed acceptance speeches. I don’t think the voice-over world should emulate that, and I don’t think we need to do that.
It is true: an Oscar-winning movie will do much better at the box office. I doubt that the masses will run to their favorite audio book store, to purchase the winner of a Voice Arts™ Award.
Why do I have doubts? Because for an award to have an impact, people need to know about it, care about it, and attach value to it. It needs to reach the folks outside of our cozy babble bubble. That has yet to happen. Perhaps I’m expecting too much from a young organization, but I think it’s fair to judge them by their own mission statement.
The Voice Arts Awards™ were announced months and months ago. I’m sure the major networks were notified, and all the papers got the press releases. In order to raise the stature of the gala, a Hollywood celebrity (James Earl Jones) was brought in to receive a special award, and even the late Robin Williams was mentioned on the podium. Yet, did this…
“provide international acknowledgement of the extraordinary skill and artistry that goes into the voiceover acting and the associated roles”?
After all, that’s one of SOVAS™ goals.
I’m not so sure.
I haven’t seen Joan Baker and company make the rounds on the morning chat shows. I didn’t read any headlines or interviews in leading newspapers. Yes, I’ve seen a few reprints of press releases here and there, but that’s not enough. Just Google Voice Arts™ Awards, and see for yourself how little comes up.
What I did see on social media was a number of award-winning colleagues, proudly holding a shiny statuette, as well as photos of members of the VO-establishment sporting bow-ties, pony tails, and evening dresses.
And speaking of that statuette… After paying a hefty non-refundable entry fee plus the cost of travel, meals, accommodations (and of work lost because they’re attending the event), winners have to pay three hundred and fifty-some dollars to take it home. Or in Jay Britton’s case: $700. That’s an expensive dust receptacle!
I bet you Voice Icon Award winner James Earl Jones didn’t have to pay for his prize.
For every other winner, it’s a cigar from their own box.
How can a non-profit organization dedicated to adding value to our industry, be so cheap?
If you give me the right answer, please mail me $40, and I’ll send you a trophy!
Shipping, handling, and engraving will have to come out of your pocket, though.
How’s that for a Dutch treat?
Paul Strikwerda ©nethervoice
PS I’ve responded to some of the commentators, and you can read my response if you click on this link.
About the author
is a Dutch-English voice-over pro, coach, and writer. His blog is one of the most widely read and influential blogs in the industry. Paul is also the author of "Making Money In Your PJs, Freelancing for voice-overs and other solopreneurs."