It’s no secret: I would like to increase my social media reach so more people will read what I have to say. This may sound rather hubristic to some, but any content creator who does not want to get in front of a larger audience, should be doing something else with his time.
You’re here for a reason. You are on social media. Don’t you want to grow your group of followers?
The question I’m still wrestling with is this:
What’s the best way to increase the number of people who will take the time to read my stories? The obvious answer would be: write better stories. “If you build it, they will come.”
But I don’t think it works that way anymore.
There are people on Instagram with tens of thousands of followers who have a profile showing no more than five posts, all of them pretty mediocre pictures. What’s up with that? These days, even a hamster can have over 100K followers!
I agree that I am not as endearing as a rodent, but let’s assume for a moment I have other qualities that make me who I am.
Now, if we are to believe the people who study the rise of certain social media personalities, there’s one tried and true way to get people to follow you. You use ANGER, DISCONTENT and CONTROVERSY to get millions of people up in arms.
If you’ve been following the trial of Alex Jones, the carnival barker who told the world the Sandy Hook massacre was a hoax, you know this approach works, and can make you millions of dollars if you play your cards right.
As someone who has been blogging for a long time, I know for a fact that if I publish a story about voices dot com, my readership will increase exponentially for that week.
It’s a hot-button issue that brings up strong negative emotions. That’s the secret sauce, by the way. Negative news spreads more rapidly and sticks longer, than positive news. As someone who has been a newscaster for years, I already know this to be true.
“If it bleeds, it leads.”
But here’s the thing: I don’t want to be the Alex Jones of the voice over world. The guy’s a repulsive, compulsive liar, and I want to be known for telling my truth.
Yes, you read that correctly: not THE truth, but MY truth.
I want to empower, support, and inspire people, not bring them down.
If that means I won’t dominate social media, so be it!
PS This story first appeared on my Instagram account where I post a new mini blog every single day. If you have an Instagram account, I hope you’ll follow me. Five thousand others are doing so already!
PPS I was recently interviewed by J. Michael Collins for his podcast. Click here to listen to our conversation.