nethervoice

The Secret To Free Upgrades

by Paul Strikwerda in Articles, Personal 8 Comments

smiling old manIt’s my ultimate dream…

To board a transatlantic flight, and get a complementary upgrade to first class.

Or to pay for a simple hotel room, and being handed the key to the penthouse suite. At no additional charge.

I love a good deal. Especially when I’m not paying for it!

And how about getting last-minute tickets to that sold-out play or musical? Wouldn’t it be great to run into someone who’s willing to sell you the best seats in the house at half-price because he can’t make it?

“Alright, that will never happen,” you respond, and I don’t blame you. 

Most airlines have instituted a zero-upgrade policy. Hotels will make you pay if you wish to stay in a nicer room, and that loud, sweaty guy in front of you will snag those cheap Broadway tickets for a show he doesn’t even like. 

Some things are just too good to be true, and they will never happen to you.

And yet, one of my friends seems to have the magic touch when it comes to upgrades. He’s in his seventies, and the other night he went to dinner and got a free dessert. Recently, he took a cruise to the Caribbean, and landed a spacious room with a view, even though he’d only paid for a small cabin.

He’s always getting deals and discounts, and I don’t know how he does it. Is he just lucky, or is he reaping the rewards of having been an amazing person in a past life?

Let’s forget reincarnation for a moment, and find out why my friend -let’s call him Ben- receives these complementary upgrades and discounts. I have a feeling it has to do with his mental make-up. His personality.

First of all, he’s the epitome of optimism. In Ben’s world, nothing is impossible. Ben doesn’t see obstacles. He spots opportunities. 

Secondly, he’s one of the most positive, altruistic souls I know. Ben is always complimenting people left and right because he sees the good in everyone.

And compliments make people fly.

Ben’s also a good listener. He’s the kind of person you’d tell the story of your life to, because Ben is genuinely interested, he doesn’t interrupt, and he doesn’t judge.

Ben doesn’t like to talk about himself. He wants to hear how you are doing. Ben doesn’t have a hidden agenda, or some intricate spiel. He happens to like people, and people like him.

And most importantly, he doesn’t care if you’re a captain of industry, or a burger flipper at the local greasy spoon. He will give you the same, warm Ben treatment, because that’s what you deserve.

You couldn’t find a nicer guy, even if you tried.

“But what about this saying Nice people finish last?” you may ask. “Isn’t there some truth to that? People walk all over doormats. They always have, and they always will.” 

I disagree. Nice people can be assertive. Sweet people can have a spine. A very sweet spine! Nice people do finish first.

Ben once told me:

“Most folks are willing to go the extra mile for you, but not if you’re a jerk. If you go all ballistic on a poor call center assistant, you know you’re going to be put on hold for a very long time. If you’re patronizing to a waiter, it may take a little longer for your food to arrive.

Being kind doesn’t cost a thing, but don’t expect any favors if you’re being disrespectful and rude.

Now, I know that’s not an earth shattering message, and yet I wish this world would choose kindness over conflict.”

Being a nice guy is not the only reason why my friend Ben enjoys his occasional perks and upgrades. When I asked him about it, he shared a very simple secret with me that has made all the difference. In fact, it is so simple and straightforward that most people don’t even think about it.

“My mother was a very wise woman,” said Ben. “And this is what she told me when I was five years old:

You’ll never get what you don’t ask for.

Here’s an example.

One of my grandsons is a freelancer. The other day he was complaining about a rate a client had offered him. It was on the low side, but he took the job anyway, because he needed the money.

Did you ask for more? I said.

“No,” he answered. “I didn’t want them to go to someone else. Besides, they said they had a limited budget.”

A month later he ran into a colleague who happened to work on a similar project for the same company. And get this: They were paying this man twice the amount he was making! 

My grandson became really angry. He called his project manager and yelled: “Why are you paying this guy two times what I’m making while we’re practically doing the same job? That’s not fair, is it?”

“Calm down, said the project manager. “It doesn’t have anything to do with fair, and I’ll tell you why. With us, you negotiate your own rate. That’s how we do it. Your colleague gave us a number, and we agreed. It’s as simple as that. You could have done the same thing. All you had to do was ask.”

I’ll give you another example, said Ben.

My neighbor’s wife -a very nice lady- was moaning and groaning that her husband wasn’t romantic anymore. “We used to go out all the time, and we had so much fun,” she sighed. “These days he just sits on the couch, and watches TV.”

Have you asked him to take you out on a date, lately? I said.

“Of course not,” she replied. “It has to come from him. It has to be spontaneous. My husband is anything but spontaneous.”

“That’s what I mean,” said Ben. “She doesn’t understand the concept. If she wants things to chance, she’s got to take action. 

You’ll never get what you don’t ask for.

Frankly, it’s the only reason I got that marvelous room on my last cruise. When I got on board, I started talking to the purser. He was an older guy, like me. It turns out, we went to the same high school, but we were five years apart. We even had the same favorite teachers, and we hated the same ones too! Then he asked me what room I was in, and I told him. He said it was very close to the engine. That’s probably why it was so cheap.

Then I looked at him, and said: “I don’t suppose there’s anything you could do about that, is there?”

He glanced at his chart for a moment, and said: “Let me see what I can do.”

Next thing I know I was out on my very own balcony, smelling the fresh, salty air. The engine room was far away. One night I was even invited to dine at the captain’s table. When you’re my age, it doesn’t get any better than that!”

He took a deep breath.

“You know,” said Ben with a smile. “People think these things only happen in books or in movies, and that’s not true. They do happen in real life, as long as you believe they are possible. You’ve got to believe.

Sometimes all it takes is a smile, a little kindness, and an innocent question.

Tell me: Is that too much to ask?”

Paul Strikwerda ©nethervoice

photo credit: the old man and the sea : santa barbara (2006) via photopin (license)


Causing A Ruckus. Again.

by Paul Strikwerda in Articles, Career, Freelancing, Internet, Money Matters, Pay-to-Play, Personal, Promotion 45 Comments

Sweet watchdog.Oh dear, I think I stepped on some very sensitive toes, last week.

And I’m not at all sorry.

If you weren’t part of the now 8,500 strong group that has read last week’s story, click here to catch up on what you missed. It will take you to:

5 Reasons Why You Should Never Become A Voice-Over.

Some of the folks who read it, kindly called me:

“Disheartening and rude.”

“Snarky, mean-spirited, and quite arrogant.”

“Negative, pompous and absolute.”

Another commentator wrote:

“Seems like a severe case of sour grapes and he/she really needs to seek out a career change…”

People know me so well, don’t they? They haven’t got the faintest idea whether I’m a man or a woman, but they sure know my deepest motivations, and darkest desires.

Listen up people. There are psychics among us, and they know exactly what drives us!

If you’ve read all the comments, you know there were other opinions:

“A little reality check is always a good thing. And, as Paul pointed out at the end, if you’re a fool and passionate about it, then you’ll love every lonely, frustrating, fabulous minute of it!”

“As one of the doe-eyed hopefuls making these same mistakes and assumptions, I respect his perspective.”

“Knowing these truths and being aware of the harsh realities of the business is what helped me survive and get work.”

IT COULD BE WORSE

Should you belong to the group that believes I was impudent and impertinent, you must read a blog post entitled:

Five Reasons You Won’t Make It As A Writer,” by John Hartness.

Here’s how it starts:

“I’ve decided to just embrace my role as the Simon Cowell of the writing world. I’m honestly tired of being nice and supportive to everyone who comes up to me with a half-baked idea or worse, a half-baked product, and asks what I think. Because they don’t want to know what I think. They want to hear how awesome they are. And most of the time they aren’t awesome. Most of the time I’d be better off trimming my toenails than reading their godawful attempts at a book or story, because at least that can get exciting if I trim a little too closely. So here goes – unexpurgated Hartness on why you’re not going to make it as a writer.”

And that’s only the beginning…

If, after reading that tirade you still believe I’m the rudest man in the voice-over universe, your skin is way too thin. That’s a serious problem, because -just as the life of a writer- the life of an average voice talent revolves around rejection. And if you’re not rejected enough, you’re not auditioning enough.

Now, is this me being negative and bitter again?

Hell no!

I’m not saying anything new. I’m merely stating a fact, and if you can’t handle that, you are being bitter. Not me.

RULES AND EXCEPTIONS

Here’s what most of my critics pointed out (and I paraphrase here):

While there is some truth to Paul’s five points, there are exceptions to his rules. Quite a few people are making a good living as a voice-over. Some are doing very useful work. It is possible to be social and productive as a VO.

To that I say: Big whoop!

I know a few actors who aren’t waiting tables in NYC or LA, but what does that prove?

Of course I’m generalizing. Anyone who has been in this industry for longer than a year recognizes that. But that doesn’t mean there’s no validity to my point of view. Here’s a quick recap:

– This world needs less talk, and more action.

– VO rates have been steadily eroding.

– Being a voice-over can be unhealthy, and lonely.

– Finding the work often takes more time than doing the work.

– It may take years before you make some serious money.

WHAT’S MY OBJECTIVE

Let’s be honest. Are these really the statements of some disenchanted, fearful soul, meant to scare newcomers off his lawn? Or am I simply restating a few arguments countless colleagues have made for many, many years?

If you have a problem with these conclusions, why shoot the messenger? Why not write to that online casting site you paid good money to, and ask them to raise the minimum rate, and to do some decent quality control? You’re an esteemed member. Shouldn’t you have a say in these matters?

And to commentator Scott Spaulding I’d like to say this:

You claim that there is money in voice-overs, and that’s fine. Your profile on Elance/Odesk tells me that your minimum hourly rate is $38. You voiced an animated infographic for $82! And you’re telling me that you’re “not working for beer money?”

Are you serious?

You wrote:

“(…) just because you work as a voice talent, doesn’t mean you don’t have any interaction with anyone. You can still pick up the phone and call a client directly to try to build a relationship that way. As well as cold-calling potential clients and try to build a report with someone other than through email.”

Yeah, let’s cold call a client to break the social isolation, and build a relationship. I’m sure that’ll go over really well. We all know how much people love to get a cold call. I haven’t had one in a while, and I really miss it.

WHO’S HYPOCRITICAL

I do have to commend you for your honesty, Scott. You said:

“I did find your comment about the voice conference speakers a little bit hypocritical though. You make a snarky remark about the VoiceVIP’s talking about themselves and plugging their own books at these conferences… when you’re doing the same thing on this blog! You have a link to your book on this page that says “Buy the book!” They’re using the conferences to help advertise and sell their book and you use this blog to help advertise and sell your book. You even plugged your book in one of your replies to someone who posted a comment.”

Are you saying that I shouldn’t promote my own work on my own website? What school of business did you go to? You’re on my turf, and the number one goal of this site is to generate an income. How is that hypocritical? You have samples of your work on your website, don’t you? 

There’a big difference between landing on my site, and going to a VO conference. The 5,000+ people who visit my site every month pay zero dollars. What do they get for that? Over 120 blog posts that many visitors find informative, entertaining, and thought-provoking. Unlike some VO-conferences, I’m not asking people to pay a hefty fee for my privilege to plug my products.

BEING PRODUCTIVE

Scott, I totally disagree with you on your definition of “productive.” You said:

“Whatever you’re doing that is helping build your VO business IS being productive. Whether it’s looking up places to contact, working on a new demo, emailing potential clients, looking up new marketing ideas… it’s all part of working towards your goal of getting business!”

Being busy does not equal being productive. 

In any business, input leads to output. Input can be anything used to produce a product or a service (such as writing newsletters and emails, producing demos, making calls). Productivity is measured by the result of those actions. It’s the output that matters.

When you’re delivering services at a more rapid rate than before, you’re being more productive. Not when you’re making more calls, or when you’re doing market research.

MY MOTIVATION

As an envelope-pushing, pot-stirring blogger I accept the fact that people will criticize and ridicule me. Different opinions and dialogue are welcome, as long as we can have a civilized discussion. 

I also realize that not everyone gets my tongue-in-cheek style. People tend to take the written word more literally, and snarcasm is not for everyone.

I never ask my readers to agree with anything I’m suggesting, but here’s the thing. I don’t provoke for the sake of provocation. The aim of last week’s piece was to provide a counterweight to all the propaganda from companies that are still trying to sell the same old story to a new, naive audience. If anything, I had expected a firm response from those companies. Instead, some colleagues accused me of dissuading newbies to join my club.

“If you don’t have anything positive to say, then perhaps you shouldn’t say it,” is their advice.

Sorry, but that’s not how I was raised.

If you’re a regular reader of my blog, you know I do more than complain and campaign. And when I spot things in my industry that seem unfair or downright wrong, I speak up. I don’t care if that makes a few people uncomfortable. As long as things are comfortable, nothing will change.

So, allow me to be that self-appointed watchdog. I may step on a few toes here and there, but my bark is worse than my bite.

You see… I told you so:

This industry is going to the dogs!

Paul Strikwerda ©nethervoice

PS Be sweet. Please retweet. 

photo credit: Miss Olive via photopin (license)


5 Reasons Why You Should Never Become A Voice-Over

by Paul Strikwerda in Articles, Career, Freelancing, Pay-to-Play 101 Comments

voice talent“Millions of dollars paid out to voice actors globally.”

“Audition for your dream job now.”

“Instant access to amazing opportunities.”

“New job postings every day.”

It sure sounds tempting, doesn’t it? Especially when you’re young, idealistic, and impressionable. It’s the way online casting sites throw out their net, hoping that loquacious people will bite.

Well, bite they do, and day after day an ever-growing army of hopefuls is eagerly looking at their inbox, waiting for the next “amazing opportunity” to arrive. It comes at a price, though. 

If you’re taking part in these online cattle calls, be ready to be milked!

Of course these casting sites won’t tell you that you have to spend between $349 and $399 per year to take part in a crapshoot. They’ll feed you success stories about people who claim to make a six-figure income by winning audition after audition. Anecdotal evidence always trumps independently verified numbers, right?

Believe me: People believe what they want to believe.

So, today I’m not going to give you the golden formula to online voice-over success. Sorry to break the news, but it does not exist. Instead, I will give you a few reasons why you probably should stay clear of this business. I’ll start with the most important one. 

1. The world doesn’t need you.

Yes, you’ve heard me.

We have enough people talking into microphones, thank you very much. What this world needs is less talk and more action. We need teachers, doctors, nurses, and scientists. We need experts in conflict resolution; people who know how to fight global warming, and first responders to natural disasters.

If you want to make a real difference on this planet, don’t hide behind soundproof walls selling stuff no one needs. Get out there and start helping the poor, the homeless, and the ones without a voice. They need you more than Disney does.

2. There’s no money in voice-overs.

The cost of living goes up every year, while voice-over rates are in steady decline. That makes sense, doesn’t it? Even the union can’t stop it. Thanks to online casting services and ignorant amateurs, your voice has become a commodity, sold by the lowest bidder to the cheapest client.

VO has become a game of averages, and here’s how it works.

The bottom feeders choose lowball sites like Elance, Fiverr, and freelancer.com to sell their services for beer money. The top end of the market consists of A-list actors making millions voicing cartoons and commercials. If you’re average, you’re forever stuck in the middle. You have enough integrity to leave the crumbs to the idiots, but you won’t get the big gigs for the big money.

Don’t be fooled by voice-over veterans posting on Facebook how well they are doing. Some of them confided in me that they’re just keeping up appearances. No one wants to hire a loser, so you’ve got to tell the world you’re still an important player. Yay for social media! Everything people post is 100% true. 

3. You are a social being.

Unless you enjoy going to expensive conferences to hear VoiceVIP’s talk about themselves and plug their books, you’re pretty much on your own in this business. I mean, who likes being locked up between the four carpeted walls of a 3.5’ by 3.5’ whisper box all day long?

You have no one to talk to but yourself, and you’ll never see a response from the people you’re supposedly entertaining. If acknowledgment is what you’re secretly longing for, go to a nursing home and read to the residents. Tell stories to kids in the cancer ward. It will make their day, and yours!

The sedentary lifestyle of a typical voice-over is unhealthy for the mind, body, and soul. If you’re an extrovert, you crave contact, and you thrive in the company of others. I can tell you right now that you will curse the day you decided to isolate yourself from the world, just so you could narrate some third-rate novel for a royalty share that doesn’t even pay this month’s water bill. 

4. You’ll spend at least 80% of your time trying to get work, and 20% doing the work.

Voice-overs spend a lot of time being busy without being productive. How rewarding is that? Regardless of what voice casting sites want you to believe, most jobs you audition for will go to someone else, and you’ll never know why. Don’t you love it?

But what about agents, you may ask. Once you have an agent or two, things will get better, right?

No they won’t.

The pickings are slim, and these days, all the agents in North America will send the same Quilted Northern audition to every talent with a potty mouth. That really makes you feel part of an exclusive club, doesn’t it?

5. It may take many years before you see a return on your investment.

A voice-over career cannot be bought. It has to be conquered. Slowly.

You may think you’re going to be successful because of your unique sound. Dream on! The only way you’ll stand a chance is if you stop treating your pipe dream as a hobby. This means you’ve got to invest in professional gear and in a quiet place to record. Then you have to get yourself a few top-notch demos, plus a website to tell the world what you’re doing. And this is just the beginning.

Having all of that in place is no guarantee that you’ll make any money with your voice. Thousands of people all over the world are doing exactly what you do, and they are giving up within a year. The only money they’ll ever see is when they’re selling their stuff on eBay. At a loss. 

When you really think about it, you have to be a fool to become a voice-over.

I was foolish enough to choose that as my career, and guess what?

I’ve never been happier!

Paul Strikwerda ©nethervoice

PS If you believe I’m being negative for no reason, you should read 5 awful things nobody tells you about being an actor. Then we’ll talk, okay?

photo credit: Sound Design: ADR Recording via photopin (license)


The Easiest Way To Shoot Yourself In The Foot

by Paul Strikwerda in Articles, Career, Freelancing, Personal 20 Comments

Pointing fingersBeing judged.

For some people, it is the worst feeling in the world.

Not only that, it can be totally paralyzing.

We all have friends or family members who are really good at something they do. Perhaps they play an instrument, or they write funny little poems. But as soon as you ask them to play or read something in public, they come up with all kinds of excuses:

“I don’t think I’m ready.”

“I’m not that special.”

“What if I mess up?”

“What will people think of me?”

Here’s what’s so remarkable about these statements. They’re all based on self-doubt; on the assumption that things will go badly, and on the idea that the audience consists of critics.

This fearful attitude reminds me of children who refuse to eat something they’ve never eaten before. They always expect the worst. When asked why they’re not willing to try this new food, they all say:

“I’m not sure I’m going to like it.”

Perhaps that’s where this unadventurous, negative attitude starts. With whiny kids and overprotective parents.

THE ICE CREAM STORY

One of my young nieces is a very picky eater who only eats things she’s familiar with: mac and cheese and chicken nuggets. One day I took her to the ice cream parlor for dessert. Her eyes lit up when she saw the sixty plus flavors in the freezer window.

“I want ice cream, Uncle Paul,” she said. “I think I’ll have two scoops.”

I looked at her, knowing this would be the perfect learning opportunity.

“Are you going to treat me?” I asked playfully. “What a nice surprise!”

“No silly,” she laughed. “I don’t have any money. I’m just a kid. But I do want ice cream.”

“Well,” I said, “I don’t think I heard a question. Is that how your mother raised you?”

“No,” she answered sheepishly. I could tell she was a bit surprised that she didn’t get her way immediately.

A few seconds later she tried:

“Can I have some ice cream, Uncle Paul?”

This wasn’t the time to talk about the difference between “can and “may,” so I said:

“That’s much better, but I think I’m still missing the magic word. Do you want to ask me again?”

My niece was getting a bit frustrated, but her desire for ice cream was greater, so she said:

“Can I have some ice cream, PLEASE?”

“That’s more like it,” I said. “Now, let me ask YOU a question: Have you ever had ice cream from this place before?”

“No,” she answered.

“Oh dear,” I said. “In that case I don’t think you’re going to like it.”

“Why is that?” she said surprised.

“At lunch, when I asked you to eat your broccoli, you refused, because you said you never had it before. You didn’t think you would like it. So, how do you know you are going to like this ice cream?”

I could see that my niece’s wheels were turning for a moment or two, and while staring at the many colorful flavors, she let out a big sigh.

Then she looked up at me and said:

“Uncle Paul, I guess I’ll just have to try.”

“That’s great,” I responded, and we walked inside. I knew the owner of the store, and as I pointed to my niece, I said:

“This young lady would like to have some broccoli ice cream please.”

The owner winked, and he gave her a big scoop of pistachio gelato.

My niece took one big lick, and said she loved it.

“See, had you not tried it, you would have been missing out,” I said. “I’m proud of you!”

After a while I explained to her that this wasn’t really broccoli ice cream, but I don’t think she cared one way or the other.

The next day, I got a phone call. It was her mother, and she had a question.

“I don’t know what you did, Paul, but my daughter just asked for broccoli. How do you prepare that?”

BACK TO YOU

Here’s the point I want to make.

All of us are born with an amazing tool: our imagination. It allows us to create all kinds of scenarios, some of them more uplifting than others. Sometimes we form opinions about food we’ve never tasted. Other times we imagine what it would be like to perform in front of an audience.

What many people don’t realize is that we choose what we want to focus on, and what it means to us. We’re in the driver’s seat.

Are we going to tell ourselves:

“This new vegetable is probably not going to be very tasty,”

or

“This green leafy thing could be surprisingly delicious?”

When asked to step onto a stage, are we afraid that we’re going to embarrass ourselves, or do we see ourselves entertaining a delighted crowd?

No matter what we choose, we are programming ourselves for a certain outcome, based on a hallucination. That’s all it is. And parents pass these hallucinations onto their children.

I just heard a mother say to her son: “You’re probably not going to like these Brussels sprouts, but I want you to try at least one.”

What a setup! No wonder the boy didn’t want to take a bite. 

The biggest disappointments are usually well-prepared.

ALTERING ASSUMPTIONS

I work in a competitive industry where many are invited, and very few are chosen. Every day I send voice-over auditions into the world that will be evaluated by total strangers. If they’re kind, they’ll give me between five and ten seconds to make my mark. Most jobs will go to other people, and I’ll never know why. 

As a coach, it is my job to prepare my students for this highly subjective and uncertain process. Before they hit “record,” I want them to have the right mindset. So, this is what I tell them:

“People will form opinions no matter what, but it’s not the judgment of others that may or may not hold you back. It is your own judgment that may help or hurt you.

After all, you don’t really know what others are thinking. You have no idea how you’ll be perceived. It’s a waste of energy to be concerned about things you can’t control. 

There are four things you can influence:

* your attitude,

* the way you cultivate your talent,

your level of preparedness, and

* your performance.

Always put your best foot forward. Record that demo, and send it on its way.

After that, there’s only one thing you can do:

Let it go!

Enjoy the feeling that you put yourself out there; that you gave yourself a chance. And if that puts you in a good mood, perhaps you deserve a small but cool reward.

How about a scoop of ice cream?

Broccoli-flavored, of course!

Paul Strikwerda

PS Be sweet. Please retweet!

photo credit: Rosario speaks via photopin (license)


Perfectionism Is A Trap

by Paul Strikwerda in Articles, Career, Journalism & Media, Personal 29 Comments

Drummer“Practice makes perfect.”

It’s one of my least favorite sayings in the English language. Yet, last year, this expression topped a poll of words of wisdom Britons picked up in childhood, and continue to use well into their older years.

It did better than “the grass is always greener on the other side,” and “good things come to those who wait.”

Why do I dislike “practice makes perfect” so much?

First of all, as is true for most clichés, it is a broad generalization. Secondly, perfection is a very loaded notion. Some people believe we should reserve that qualification to describe the divine. 

“Practice makes perfect” assumes that those who work hard will be rewarded. If only that were the case! Life isn’t fair, and hard work doesn’t necessarily lead to success. The millions of Americans who are working their butts off for minimum wage can attest to that.

And finally, I don’t believe we are created equal. Not everyone was born to win Wimbledon, or write a best-selling novel, no matter how hard and how often they may try.

But let’s start at the beginning by looking at the notion of practice.

GOOD INTENTIONS. BAD ADVICE.

People who tell you “practice makes perfect,” are usually trying to be encouraging, but they rarely define what they mean by “practice.” Of course the general idea is that the more one does something, the better one gets at it. As if repetition alone will lead to positive results.

Practicing can be very helpful, but it won’t make you a gold medal winner, or a world-famous musician. There’s one thing that consistent rehearsal will do, though. 

Practice tends to make permanent, but is that always beneficial?

If you practice the wrong things over and over again, you’ll only become better at what you’re not good at. It’s hard to unlearn bad habits.

If you really want to master something, you have to have a natural talent; you have to develop that talent from an early age, and you need what Swedish psychologist K. Anders Ericsson calls “deliberate practice.”

Deliberate practice is a type of practice that’s rich on feedback, aimed at correcting mistakes. Ericsson says it’s the only factor that explains differences in performance in sports, arts, sciences, and intellectual games. Deliberate practice is not something you can do just by yourself. You need precise guidance, evaluation, and accountability.

MORE THAN REPETITION

Guillermo Campitelli is a lecturer at Edith Cowan University. He investigates individual differences in performance, judgements and decisions.

Campitelli has been involved in a study that re-analyzed previous research in the fields of chess and music, including data from Ericsson’s original deliberate practice study.

Campitelli’s research in chess expertise has shown that there is a huge variability in the numbers of hours of individual practice required to become a national master. One player he studied achieved that level after 800 hours (or 2 years). Another did it after 24,000 hours (or 26 years). A significant number of players dedicated more than 10,000 hours of individual practice, and never achieved that level.

His re-analysis showed that, on average, practice only accounts for 30% of the skill differences in music, and 34% of skill differences in chess. Campitelli concluded that deliberate practice is important, but other factors should be taken into account as well. Factors, such as our working memory capacity.

Our working memory capacity or executive functioning, is the ability to store and process information at the same time. Some of us are better at it than others, depending on the gene pool we came from.

People with high levels of working memory, outperformed those with lower working memory capacity in tasks such as piano sight reading, even when the latter group had extensive experience and knowledge of the task (source).

THE FLAW OF FLAWLESS

Practice isn’t all it’s cooked up to be, so let’s now turn to the notion of perfection. I think striving for perfection puts unnecessary pressure on people to achieve something that isn’t necessarily humanly possible, or even desirable.

One way to achieve perfection is to avoid errors. What could possibly be wrong with that? Well, avoiding errors can lead to people sticking to what they already know by playing it safe. That’s boring, and it stifles growth and creativity. Those who are trying to avoid something are usually motivated by fear, which can take away the pleasure of accomplishment. 

If we really wish to make progress, we need to push ourselves out of our comfort zone, take risks, and accept that we will make mistakes along the way, from which we will (hopefully) learn. To me, steady progress is a better and more enjoyable outcome than perfection.

There’s one last reason why perfection isn’t such a great goal.

LISTEN TO THE BEAT

In a lot of popular music, live drummers are being replaced by drum machines. These machines don’t make any mistakes. They’ll give you a consistent, perfect beat every single time. That’s something professional drummers cannot do.

Professional drummers aren’t robots. Even when playing to a super steady metronomic beat, they tend to fluctuate slightly. According to researcher Holger Henning, these variations are typically small, perhaps 10 to 20 milliseconds. Yet, listeners can tell the difference. Not only that, research has shown that these human variations are more pleasing to the ear.

Many electronic music programs now have “randomizing” functions to help producers add imperfections back into the music to give it a more human feel. However, they cannot produce the same rhythmic variety that people subconsciously recognize and prefer. There’s is no improvisation, spontaneity, or heart and soul in software. 

Musician Jojo Mayer says in his mini-documentary Between Zero and One:

“Digital computers are binary machines, which means they compute tasks making decisions between zero and one — yes or no. When we play music and generate it in real-time, when we improvise, that decision-making process gets condensed to a degree where it surpasses our capability to make conscious decisions anymore. When that happens, I am entering that zone beyond zero and one, beyond yes and no, which is a space that machines cannot access yet. That’s the human experience — right between zero and one.”

To put it differently: It’s the imperfections, that make a performance perfect.”

Think about that, if you’re a perfectionist.

Keep it in mind, the next time you wonder if voice actors will ever be completely replaced by text-to-speech software.

Take it from me: It will never happen!

Deliberate practice helps you prepare and perform better, but it doesn’t make you perfect.

And that’s perfectly fine with me.

Paul Strikwerda

PS Be sweet. Pleased retweet.

photo credit: Drummer with the cut outs at Oswestry Music Live 2008 via photopin (license)


The Window To The Soul

by Paul Strikwerda in Articles, International, Internet, Journalism & Media 6 Comments

Young mother & babyThe person who coined the phrase:

“Eyes are the window to the soul”

was wrong.

If anything can offer us a unique insight into someone’s soul, it is the human voice. The voice tells us something about someone’s mood, someone’s mind, and someone’s history.

Sometimes it’s subtle. Sometimes it cries out to you.

The voice is an example of how mind and body are clearly connected. Our tone and texture changes when we’re in love, when we’re angry, when we’re feeling insecure, and when we’re sick.

The way someone speaks can tell us where he or she is from, how (and where) someone was educated, and it reveals something about someone’s (desired) social status.

By listening to someone’s voice, experts can diagnose certain health problems. A croaky voice may indicate acid reflux. A head cold voice can point to chronic sinusitis. A hoarse voice could be a sign of laryngeal cancer.

But there’s more.

We can change the meaning of words, simply by changing our tonality.  When our body language, the words we speak, and our tone of voice don’t match, we won’t be taken seriously. 

People can hear we’re not sincere. In fact, sincerity is so hard to hard fake that only pros can pull it off.

EMOTIONAL IMPACT

You and I have been touched by certain voices. For better, or for worse. Can you think of a few?

As kids, we’ve all experienced that when our mom or dad called us with that special tone of voice, we knew we were in trouble.

Certain teachers had the uncanny ability to terrify us, because of what they said, and how they said it. So much so, that years later, we can still recall their voices, and get an instantaneous physical reaction.

Someone’s voice can also induce a very positive mood.

Perhaps it’s just me, but I could never fall in love with someone who has a horrible voice. When our beloved whispers our name in that very special way, our heart melts, and we’re almost hypnotized. 

When a charismatic public speaker rallies the troops, we feel energized and inspired.

That first word from a child we brought into the world, is something we’ll always remember.

Our sensitivity to tonality comes from the time we were infants, when we learned to attribute feelings to certain words through the way they were spoken. 

UNIQUE OR UNIVERSAL

Now, there’s one thing I’ve always wondered. With so many cultures, languages, and dialects in the world, are certain vocal inflections universal, or limited to one geographic area? More importantly, do they mean the same thing?

Take the tonality of love, for instance. Is that something we have in common with every person on this planet? Does “angry” sound the same, wherever we go?

Yuval Mor and Yoram Levanon spent eighteen years researching more than sixty-thousand test subjects speaking twenty-six different languages. What they found was surprising: language and culture make little difference in what they call “emotion analysis.”

Emotional Analytics is a new scientific field that focuses on identifying and analyzing the full spectrum of human emotions and personality. Yuval and Yoram’s company Beyond Verbal, has developed a way to decode vocal intonations into their underlying emotions in real-time.

It’s all based on the notion that what we say is not as important as how we say it.

THERE’S AN APP FOR THAT

In 2013, Beyond Verbal launched a free app called Moodies to extract, decode, and interpret human emotions from voice samples that are as short as twenty seconds. The app claims to give information on the speaker’s mood, his or her attitude, and on someone’s personality.

Here’s how it works.

The software examines how we speak, and listens for specific patterns. It analyzes things like pitch, tempo, pauses, and the volume of the voice. It then compares these patterns to a database of research. The ongoing analysis on the screen, is presented in clusters as the subject speaks. 

To see this in action, here’s a short clip from an interview with whistleblower Edward Snowdon. Be sure to select HD in the YouTube settings before you start watching.

Beyond Verbal has an interesting YouTube channel with voice analysis of people like Steve Jobs, Jeb Bush, and Winston Churchill. 

It’s important to note that analyzing emotions is very different from detecting lies. That is something the software cannot do.

Currently, the program can recognize about four hundred different emotions. The makers say it’s about eighty percent accurate.

PRACTICAL APPLICATIONS

If Beyond Verbal’s method is correct, we now have a way to find out what people really feel, in spite of what they’re saying. That information could be useful in at least three areas:

1. Person to person interaction.

Beyond Verbal software is already used in call centers. It helps market researchers to find out how people genuinely feel about products, promotions, and… politicians. Researchers can get past the socially acceptable answers, and go with the emotional response.

Voice analysis is also used in job interviews and sales meetings. It can answer questions like: “Is the client truly receptive to our offer, or merely being polite? Is this applicant really confident, or is he putting on a show?”

It turns out that it’s easier to fool people than to mislead computers. 

2. Allowing machines to understand us better, and improve interaction.

At the moment, virtual assistants such as Siri and S Voice base their response on what we say, and not on how we say it. If they could read our mood, this could influence their answers. Beyond Verbal has already made their platform available to other developers to make the devices of the future more intuitive.

Let’s say we’d use voice control for a service like Netflix. Based on our intonation, Netflix could recommend movies that would fit the mood we’re in. iTunes could work the same way. Some video game controllers already respond to subtle pressure and body heat. What if they could hear our fear, and change the progress of the game accordingly?

What if voice analysis software in a car could pick up if a driver was under the influence of alcohol, or suffering from road rage? Based on that, it could start making adjustments, and e.g. slow the vehicle down.

3. Self-improvement; getting a better understanding of ourselves.

This is particularly interesting to me as a professional communicator. Quite often, there’s a disconnect between how we think we come across, and how our communication is perceived. Let’s say you have a piece of copy that needs to be read in a friendly, but convincing way. How do you know you hit the nail on the head? Do you call your coach, a friend or a colleague?

Moodies app

click to enlarge

I took my iPhone, opened up the Moodies app, pressed the mic button, and started reading the script. After about fifteen seconds, I got my feedback in three layers (see picture on the left). The app keeps refreshing, so you can see if your adjustments have the desired effect.

When you’re done, and you concur with the analysis, you can click “Agree,” helping the software to be more accurate in the future.

I have to admit, before I tried Moodies I was very sceptical. I mean, can a machine really detect emotions? It’s hard enough for us, humans. But when I started using it, I was surprised by the results. Whether I was speaking Dutch (my first language), or English, it was quite accurate.

Moodies didn’t tell me what I wanted to hear, like horoscopes do. It told me what I needed to hear. Based on that, I changed my tonality to match the specs of the script. Getting this type of instantaneous feedback was refreshing!

LOOKING AHEAD

Beyond Verbal was launched in May 2013, with a 3.8 million dollar investment, and has about twenty employees. 

Examiner.com named Moodies the best iPhone app of 2014, and Forbes listed it as one of the five innovative marketing solutions that can help a business grow.

This Tel Aviv-based company is definitively onto something, and it seems they’ve only scratched the surface. 

Even though I believe a computer can never penetrate the depths of the human soul, it can certainly open a window to our emotions.

Today, it seems that one of the best ways to unlock that window, actually speaks for itself.

Our voice.

Paul Strikwerda

Be sweet. Please retweet.

photo credit: Mother via photopin (license)


Old School, Old Fool?

by Paul Strikwerda in Articles, Career, Freelancing, Personal 33 Comments

Kids listening to story tellerThe country I live in is built for the young.

The population however, is aging rapidly. 

It’s a huge problem, and a tremendous opportunity.

In as little as 15 years, the U.S. is expected to be home to 73 million people over the age of 65. That’s about 33 million more than today. 

The Baby boomers born between 1946 and 1964 are now between 51 and 69 years old. According to a 2011 Associated Press and LifeGoesStrong.com survey, 42% of those who are still working, are delaying retirement. 25% claim they will never retire.    

Behind these rather boring numbers are real people. They may be friends or members of your family. Or you may belong to that group yourself. If that’s the case, you could be part of the first generation that grew up with television. You know, the people who still remember Gilligan’s Island, and where they were the day John F. Kennedy was killed. 

MEMORY LANE

I’m not of that generation, but I remember my parents waking me up in the middle of the night to watch Neil Armstrong and Buzz Aldrin walk on the moon. I remember the end of the Vietnam war, the oil embargo, and the Berlin Wall coming down. I remember getting my first personal computer, a cordless phone, and an Internet connection.

I don’t feel like a dinosaur yet, but that’s only a matter of time. Imagine me in 1982. I was eighteen, and I presented my first show on national radio in the Netherlands. Since then I spent most of my days with a microphone eight inches from my nose. 

Every time people refer to me as a voice-over veteran I cringe in disbelief. Please don’t tell me I am that old! And every time I land a job I say to myself: “Thank goodness I’m still relevant!” It’s pathetic, and I know it. 

If Annie Lennox can rock the mic at the Grammys at age 60, I have no excuse or reason to feel sorry for myself. But how will I feel ten years from now, or twenty? Will I be one of the 42% that delays retirement… indefinitely? Will there still be a younger generation willing and able to pay for their elders? Will I still be relevant?

THE AGING VOICE ACTOR

When I look at my older voice-over colleagues, I wonder what it’s like to be them. How do they handle the pressure of being a professional in a fast-paced industry where technology is changing the name of the game? A game taken over by like youngsters who are like totally into virtual reality and stuff… like that.

One of my friends -let’s call her Lizzy- turned sixty-six this year. After she retired as headmistress at a private school, she just couldn’t sit still. People always said that she had a powerful, resonant voice, and she loved reading to children. So, when one of her teachers mentioned voice acting, she perked up. 

Thankfully, Lizzy had saved some money, and she hired a great voice-over coach. After twelve long months she converted a small guest room into a home studio, and even got herself a real Neumann microphone! A thousand dollars or so later, she had a demo she could pass around. With plenty of time on her hands, Lizzy was ready to break into the business!

Soon she discovered that having time, money, and a distinctive voice does not make a career. Finding work was hard, especially because Lizzy had never liked using a computer. “I don’t need a website,” she said. “That’s for the kids. I’ll do things the old-fashioned way. And forget about Facebook. I’m not going to waste my time chit-chatting about nothing.”

Her son convinced her to get a laptop, and helped her sign up for an online casting service. Once Lizzy became familiar with the inner workings of this service, she made a discovery that left her depressed for days.

BEING SIDETRACKED

“All the jobs on this site are for perky 20 to 40 year olds,” Lizzy said. “If you ever need an example of ageism, this is it. No one wants to hire an old headmistress. What am I supposed to do?”

But a week later her spirits were up. A client in Sweden needed a grandma for a number of English children’s stories, and he said Lizzy’s voice was perfect. “Can we set up a Skype session so I can give you some guidance?” he asked. Lizzy froze. She had heard of Skype, but had no idea what it was or how to use it.

“And,” said the producer, “once I have given you some pointers, I take it you can record the rest of the script without my help. We do expect you to deliver clean, edited audio that is ready to use. That’s not a problem, is it?”

“No, no, of course not,” mumbled Lizzy.

“Well, I’ll email you the script, and eh… can you send me the audio in let’s say.… four days? And shall we do our Skype session two days from now? Is ten o’clock your time okay?”

When Lizzy put the phone down she panicked because she realized she was not even close to being ready. What had she gotten herself into? That evening her son installed Skype on her computer, and showed her how to use it. He even took a morning off work, so he could be there when Sweden called.

MESSING UP BIG TIME

Once the connection was made and Lizzy started reading the script, everything was fine. Sven the producer seemed happy with her narration, and within the hour, Lizzy had recorded four three-minute stories. She even remembered how to edit the audio the way her coach had shown her. Things were looking up!

The next day she received a call from the client. He loved her storytelling, but he said they couldn’t use the audio. “Why not?” Lizzy wanted to know.

“Because of all the mouth noises,” Sven said. “I thought you would send me clean audio. That was our agreement.” 

“Let me see what I can do,” said Lizzy, and she went back to her studio. She must have listened to her stories four or five times, but she didn’t hear what the client was talking about. What on earth was going on?

She asked her son to come over and have a listen. After a few minutes he looked at her and said: “Mom, are you sure you didn’t hear all those clicks and smacks? They’re all over the place.”

“Not really,” answered Lizzy.

“Well, that explains why you have been talking louder lately. I think you should see an audiologist. Get your ears checked. And when’s the last time you’ve been to the dentist? I have a feeling you may need new dentures.”

“Ah, the joys of old age,” said Lizzy. “The joys of old age.”

A REVELATION

Two months and two hearing aids later, Lizzy missed being at school. A year ago, people still knew who she was. When she spoke, they listened to her. They even did what she told them to do. She missed being social.

In the world of voice acting, no one knew who she was, and no one cared. People were not polite. They expected her to drop whatever she was doing to record a demo. They never told her why she didn’t book a job she’d auditioned for. Whatever happened to patience and good manners?

When she called her coach, he wasn’t very supportive.

“Lizzy, clients don’t owe you an explanation,” he said. “We’ve talked about that. You may not have that young, hip voice everyone is looking for these days, but there are still jobs out there. It takes time to build up a network and a reputation. You’ve got to work at it. Every. Single. Day.”

He paused for a moment and said: “Lizzy are you listening?”

He continued:

“A client doesn’t work on your schedule. You work on his or hers. And if you want people to find you, you need to have an online presence. You need to be comfortable with technology. I know you don’t like computers, but clients don’t care about what you like or don’t like. If you want to play the game, you have to live by their rules, no matter how old or how young you are.”

Spring was in the air. Outside, kids were playing tag. They were obviously having a good time. “There’s nothing like the sound of children laughing,” Lizzy thought. It always made her happy.

“Now, Lizzy, dear, can I ask you a question?” said her coach.

“Go ahead,” said a distracted Lizzy.

“What is it that you really want? Why did you want to become a voice-over?”

The answer immediately popped into Lizzy’s mind.

“Because I love telling stories!”

“Then why don’t you go out and do that!” her coach said. “There’s no need to stay home and stare at a screen all day long, hoping to get the perfect part. If you have stories to tell, start telling them!”

FINDING A PURPOSE

Two weeks later, Lizzy invited me to come down to the library. Ten four-year olds sat in a semicircle around her. I’d never seen a group of kids being so attentive. And when Lizzy started telling her stories, you could hear a pin drop. The toddlers were mesmerized.

“Lizzy, they absolutely loved you!” I said after the kids were gone. “You were fantastic! Now, are we still on for tomorrow?”

“What’s tomorrow?” asked Lizzy.

“Tomorrow’s Friday.”

“In that case, I can’t make it,” she said. I’m going to the hospital.”

“Oh no, is something wrong?” I wanted to know.

“I’m fine,” said Lizzy. “I’m going to the children’s ward to tell some more stories.”

“But what about your voice-over career?” I asked. “Weren’t you going to set up a website, and do some more auditions?”

“Oh forget that,” Lizzy responded. “There are so many places where I can make myself useful. This world needs more volunteers than voice actors, and I need to be around people. When I looked into the eyes of those children this morning, there was a connection. I felt I was doing something meaningful. I bet that’s not something you can find on Facebook.”

“Oh Lizzy,” I said, “when I’m your age, can I be you?”

“No way,” she answered. “I’m already taken!”

When we walked out of the library, she gave me a big hug and asked jokingly:

“Do you want to buy a microphone? It’s a Newman. It didn’t do me any good.”

“Hang on to it my friend,” I said. “Sweden might be calling back soon. Over there they know how to take care of senior citizens. They treat them with the respect they deserve.”

“Oh, stop it,” said Lizzy. I’m not ready for retirement.

I may be old school, but I am no old fool!”

Paul Strikwerda ©nethervoice

Be sweet. Please retweet.

photo credit: Kids and Library! via photopin (license)


Poisonous Pens

by Paul Strikwerda in Articles, Internet, Journalism & Media, Personal, Social Media 33 Comments

Intimidation“When you step into a boxing ring, expect a few punches.”

That’s how I would paraphrase a well-known Dutch proverb.

I had to remind myself of that saying quite a few times last week, after publishing a critical blog post on podcasting.

Last time I checked, over 2,500 people read it, and many felt the urge to respond. Here’s what some of the fans had to say:

“I LIKED the article specifically because it addressed many of my pet peeves (long intros, crappy audio, self-aggrandizing hosts).”

“Your story basically said: “Try harder, and don’t put out sh*t.” To which I wholeheartedly agree.”

“This article is SPOT ON. And the industry is suffering because most podcasters are not paying attention to opinions like the one expressed there.”

“I’m going to print this out and remind myself to read it once a week for a month. FANTASTIC! I couldn’t agree more!”

But not everyone was as pleased with what I had written:

“The central point of this article is pretty ridiculous, and contains a very “get-off-my-lawn” sentiment that I believe is incredibly harmful to the industry of podcasting.”

“I think people need to step off of their high horses.”

“Wow this is insulting. Was this written by a radio dj threatened by podcasts?”

“The author, hilariously enough, made his article about himself by injecting snide attempts at humor.”

“New podcasters don’t deserve to be mocked or shunned.”

These reactions were pretty innocent, compared to what a few others shared with me after I had published my story.

UNLEASH THE BULLIES

Some angry, resentful readers told me to “stick it where the sun don’t shine.” They accused me of being an arrogant son of a gun, who should just go and “F” himself. One person suggested that I go back to the Netherlands, if I didn’t like what I heard over here (as if podcasts stop at the border…).

I’ve gotten some nasty comments before, even from my own voice-over community, but this podcasting piece seemed to have hit a raw nerve.

One thing separated the more graphic commentators from the rest. The vitriolic ones responded anonymously. Quite a few used an online identity like fartface5 or bigwillywonderman.

That’s not surprising.

Last year, assistant professor Arthur Santana of the University of Houston found that 53.3 percent of anonymous online comments included language that was vulgar, racist, profane or hateful. Only 28.7 percent of non-anonymous comments were found to be uncivil. 

This is often attributed to the online disinhibition effect. It’s the idea that people’s inhibitions drop when their identity is hidden, and their actions have no visible consequences.

INVISIBLE ENEMIES

In the days before the Internet, when someone spoke in public, the audience would be able to see who was talking, and they could hold that person accountable, right there and then. In the virtual world we live in that’s not always possible.

Some people believe that because they’re invisible online, they are safe, and they can say whatever they want. There are no authority figures to stop them. Free speech is free speech, right? Besides, they weren’t even serious. It was just a joke. The online world isn’t “real life.”

Well, tell that to the victims of cyberbullying, and their friends and families! I think they have a different story for you. Personally, I’ve never believed the children’s rhyme:

“Sticks and stones will break my bones
But words will never harm me.”

Words can have a profound effect on someone, in a very positive, and in a very negative way. I know people who haven’t spoken to one another for twenty years because of words that were exchanged. I know people who are comforted and uplifted by words of love and encouragement.

Words can heal, and words can hurt.

Words can be wonderful, and they can be used as weapons.

There are these sick individuals who find joy in publicly humiliating others in a most vicious and obscene way, using no more than 140 characters.

SCHILLING’S WAR

Perhaps you’ve read about retired baseball great Curt Schilling. After his daughter Gabby became the target of relentless Twitter trolls, he decided to go after them, and expose their identities. Within an hour and a half, Schilling found nine of them.

One troll was a student at Brookdale Community College in central New Jersey. He was suspended from school. Another turned out to be a vice president of the Theta Xi fraternity at Montclair State University in northern New Jersey. He lost his part-time job selling tickets for the Yankees.

The message was clear: Nobody should have to put up with trolls and other cyberbullies. There are serious consequences for this type of behavior. Just because we cherish and celebrate free speech in this country, doesn’t mean that anything goes. 

ZERO TOLERANCE

What was said to me after last week’s blog post wasn’t nearly as vulgar as what Gabby Schilling had to endure, but I was thoroughly disgusted. I am not going to expose the culprits, but I am going to do something else. 

From now on I will no longer accept anonymous comments, or comments by people using a fictitious online identity.  

On this blog I want people to own up to what they’re saying, and not hide behind a made up character. Comments that are rude and disrespectful will be deleted immediately.

This is my platform, and I will act as moderator.

I welcome a spirited, civil debate on this site, and if you would like to take part, I encourage you to create a Gravatar. A Gravatar is an image that follows you from site to site appearing beside your name when you do things like comment or post on a blog. A Gravatar lets us know who you are.

Click here to create your personal Gravatar

One last thing.

Trolls intend to provoke, and they want to see which buttons they can push. They live for the fear they instill and for the outrage they create.

We have seen that their insults can lead to injury and worse if we let them get to us.

Luckily, we are not like Pavlov’s dogs, and we don’t have to fall for their dirty games. 

Like Schilling, I have zero tolerance for trolls.

As far as I’m concerned, they can take their poisonous pens, and stick ’em where the sun don’t shine!

Paul Strikwerda ©nethervoice

PS Dare to share if you care!

photo credit: Determination via photopin (license)


The Problem with Podcasting

by Paul Strikwerda in Articles, Journalism & Media, Social Media 56 Comments

PodcastingSome called it “The little box that changed everything.”

That tiny box made its debut just a few weeks after 9/11.

In September 2014, just before its 13th birthday, the iPod Classic was no more.

I’m not sure how long other digital music players will last, but I do know one thing.

Podcasts are here to stay, and one of the reasons may surprise you:

Cars.

This year, about half of all the cars will be digitally connected. By 2025 that’s going to be one hundred percent. (source)

Connected cars are music to the ears of the audio streaming industry. Over forty percent of all radio listening takes place in cars. (source)

Car-based listeners love to listen for long stretches of time, if only to survive their daily commute. They are the ideal captive audience for podcasters. Especially because we’re living in the age of on-demand everything. Just as millions and millions are using Netflix and Amazon Instant Video, people want to stream their audio as well.

NOT FOR ME

I’ll be honest with you. With a home studio, I have the best commute in the world, and I spend very little time listening to podcasts. I’d rather read an article, than listen to forty minutes of blah-blah-blah. An article or blog post I can scan in a short amount of time. I search for keywords, and skip the fluff.

Done. On to the next one.

Am I going to listen to a forty-minute podcast to possibly pick up a few useful ideas?

No thank you.

But there’s another reason why most podcasts are not my cup of tea.

I have no patience for mediocrity, half-ass efforts, or for untalented amateurs playing radio.

On occasion I will listen to shows like This American Life, Fresh Air, or RadioLab. All these programs are professionally produced, and they make doing the dishes or yard work much more pleasant. But I really can’t stand podcasts that take way too long to get to the point.

MARKETING CONTENT

Podcasts are often mentioned as glorious examples of content marketing. That’s a strategy to attract and engage an audience by means of storytelling. The ultimate goal is to influence behavior. 

But what if there’s no content worth marketing? Then podcasters are just filling dead air. For what purpose? And why do I find so many shows so utterly annoying? 

I usually blame it on the self-absorbed host who often doubles as the producer and sound engineer. A deadly combination. The typical podcast jock loves to hear him- or herself talk.

After a ten to fifteen minute introduction where the presenter shares the most boring details about his private life, we might get an idea of what the show is all about.

Or not.

By that time they’ve completely lost me.  

Some shows bring in guests, for one purpose only: to give the host something to play off of. Or – even worse – to confirm the presenter’s bias. How can you tell?

For one, the host doesn’t listen. Why should he? It’s his show, so he does most of the talking. And when he doesn’t, he feels the need to constantly interrupt. His questions are closed, and without a critical producer, they lack originality and depth.

What makes it even more painful to listen to, is the fact that many amateur podcasters think they’re funny. They’re so funny that they laugh at their own jokes.

Because no one else does. 

Podcasters will often present their opinions as facts. Facts that no one is ever going to check or challenge. There is no editor-in-chief to make sure that the stories told stand up to scrutiny.

Why not? Because no one cares. 

In one ear. Out the other.

At least the printed word has some appearance of authority. It’s in black and white, and it has staying power. People can come back to it. Check the facts. Look at the sources, and leave comments. That’s why I prefer blogging.

ARE YOU A PODCASTER?

If you’re thinking of hosting a podcast and you want me to listen to you, you have to do me a few favors, okay?

Don’t make the show about you. If you want to please yourself, try masturbation. I’ve heard some good things about it. 

If you want people to tune in, make it about your listeners. Find out what’s relevant to them. What are they talking about? What problems do they have? Give them a reason to spend twenty to thirty minutes in your company. And unless you’re really, really good, don’t make it any longer.

I have a life.

And don’t do it just for my sake. Do it to appeal to a new audience. 

A recent article in Mind/Shift talked about the increasing popularity of podcasts in high school. Teachers are using shows such as Serial and This American Life to teach learning through listening, and kids love it! Asked about Serial, One of the teachers is quoted as saying:

“Narrator Sarah Koenig’s quick shifts in tone and perspectives — we spend three minutes with a lawyer, say, then with a former classmate and then a detective — is especially appealing to teenagers who bore easily.”

But there’s more you can do to make your podcast more appealing.

I don’t need to know that the dog ate your breakfast, or that your daughter dyed her hair purple. Get to the point quickly. No endless sign-on music. No bombastic introductions.

Be real. Be authentic. Be you.

Secondly, if you feel the need to give me advice, at least make it entertaining. Don’t preach. If I want a sermon, I’ll go to church. If I need a lecture, I’ll subscribe to iTunes U.

WHAT TURNS ME ON

Do you know what I find very entertaining, and even slightly sexy?

Intelligence!

A unique point of view. 

These things are hard to find in the mainstream media. Everything is dumbed down to appeal to the lowest common denominator. That’s the target group the advertisers are aiming for. 

With podcasts you don’t have to lower yourself to that level because you don’t do this for the money. You have no shareholders to please. Instead, you have the freedom to produce content that matters. 

I’d love to hear guests on your show, as long as you realize that they know way more about a subject than you do. So, give them space to talk. Listen carefully. Use their answers as the basis for your next questions. Don’t just go down your list. You might miss the most interesting aspects of their story. 

If you only ask questions about what you think you know, you might as well interview yourself. Make it about your guests. And get this:

An interview is not a discussion between equals. It is not a debate. You are simply a facilitator. Create some intimacy, instead of confrontation. Help people open up. 

When you truly connect with your guests, you will connect with your audience.  

HIGH STANDARDS

My rant is almost over, but not quite.

Please use quality equipment. We live in the digital age, and we can hear the difference between a crappy microphone and a good one. And be sure to edit your show. Better still, let someone else edit it. No one likes to cut into his own flesh. 

Give us the best you have to offer. That alone will make you stand out from the competition.

And finally, listen to your listeners, especially when they tell you things you don’t like to hear. If you don’t listen to them, why should they listen to you?

In a way, listeners are like your clients. They expect value, and they want to be heard.

Now for some good news, and a bit of bad news.

The iPod may eventually go away, but podcasts are here to stay. If anything, they’re getting more popular.

It’s never been easier to produce a podcast, but because so many people are doing it, it’s never been harder to create content people like to listen to. More and more podcasts are professionally produced by an entire team. It’s like a radio show, but cheaper.

So, if you’re a podcaster, I have one final word of advice:

Up your game!

Make me want to listen to you.

And one day, I just might.

Paul Strikwerda ©nethervoice

PS As you can see from the number of comments, this story caused quite a stir. Click here to read my reaction.

photo credit: Kafelog Vs. Nua via photopin (license)


Giving Unwanted Advice

by Paul Strikwerda in Articles, Career, Freelancing 16 Comments

Wilfully blindWe are a suspicious society.

We are trained to distrust people’s intentions.

Some fifteen years ago, my friend was driving me home at night. The United States was still new to me, and I had a lot of cultural adjusting to do.

At one point during our dark drive I spotted someone with car trouble by the side of the road. The hood of her Honda was up, and she seemed distressed. To my surprise, my friend drove right past her without blinking an eye.

“Are you crazy,?” I cried indignantly. “Why didn’t you stop to help the poor woman?”

“That’s a very bad idea,” my friend said. “For one, she might think that we’re coming to molest her. Two: Her friends could be waiting in the wings to mug us. Why don’t you take my phone and let the police know what’s going on. They’ll handle it.”

“Whatever happened to being a good Samaritan?” I asked.

“Forget that,” said my friend. “You can’t trust anyone anymore. This is America. People have guns, and they are not afraid to use them.”

I was flabbergasted. In the Netherlands where I came from, not helping someone in need could be interpreted as criminal negligence. In the USA it apparently was a liability. 

But America has more trust issues.

FLYER OR FIVER

A few years ago, Kyle MacDonald conducted a social experiment. He took to the streets with a stack of flyers and five-dollar bills. Much to his surprise, it was easier to hand out flyers than fivers. People didn’t seem to want his money because they believed Kyle had ulterior motives. After all, there’s no such thing as a free ride, right?

Suspicions about the true intentions of strangers are nothing new, by the way. Telling the story of the famous Trojan horse, the classic author Virgil coined the phrase Timeo Danaos et dona ferentes, often translated as Beware of Greeks bearing gifts. What he meant to say was this:

Do not trust an opponent who offers to do something nice for you.

As you can see, I just added another element to the mix. That of an opponent. That’s because those who assume the worst, often see people they don’t know as adversaries, competitors, or as folks they should be afraid of.

I guess it takes one, to know one.

Don’t get me wrong. There are some pretty scary individuals out there, ready to scam our grandparents, abduct our kids, and steal our identities. Radicalized, brainwashed fanatics will kill themselves and many others to glorify their G-d. We need to be vigilant, but we also need to put things into perspective.

THANK GOODNESS

Just because something bad might happen, doesn’t mean it will. Most of the time it doesn’t. Random acts of kindness are performed every day. There are still genuinely kind and trustworthy people in this world, who wish to help their fellow human beings out, no strings attached.

The voice-over community I am a part of, is blessed with countless supportive Samaritans who are ready to assist you, whether you’re a veteran or a newcomer. They recommend colleagues to clients, and people get hired because of it every day.

They critique each other’s demos and websites for free, they answer questions about rates, and they put their two cents in when asked about what audio equipment to buy. Just spend some time on Facebook and LinkedIn; read a few blogs, and you’ll pick up golden nuggets at no cost whatsoever.

Yet, I found out that free advice is not always welcomed and appreciated. Sometimes, it is treated with utmost suspicion. 

NO CRITICISM ALLOWED

The moderator of a particular voice-over Facebook group (which shall remain unnamed) made it clear that no one was allowed to be “negative” about cheap sites like Fiverr.com and VoiceBunny. “Everyone has to start somewhere,” was his reasoning, and “we should not discourage talent to sell their services on those types of websites.”

I am not going to repeat myself by telling you where I stand in terms of those sites. If you’ve been reading this blog for a while, you know exactly how I feel. Here’s the thing, though. I sometimes see it as my mission to educate clients and colleagues. After all, I’ve been around the block a few times, and I have this strange illusion that some of my insights might be helpful. Especially to those who are just starting out.

So, when a member of this particular Facebook group made some comments about Fiverr, I couldn’t keep my big mouth shut. As it turned out, I wasn’t the only one. Soon, other experienced colleagues chimed in with valuable advice which was… not appreciated at all. It didn’t take long before the name calling began.

We were accused of being old school, pretentious know-it-alls who did not understand where beginners were coming from. Perhaps we felt threatened by young talent? Is that why we told people to stay away from the bargain basement? 

TALKING TO A WALL

No matter how hard we tried to inject some logic and common sense into the discussion, people kept on questioning our motives. They thought we just wanted to impress, or perhaps get some coaching clients out of the exchange.

Then the moderator (who took part in the back-and-forth) had had enough. With the click of a mouse, he removed the entire thread. That’s when I decided to remove myself from the group.

When the mind is closed, it is futile to teach a new dog new tricks. 

Yet, I cannot put all the blame on the inexperienced, skeptical members of this group. When people regard you as an uninvited guest, it’s often better to stay under the radar, and I didn’t.

In my view, people are more open to advice from those they know and trust. I did not really know the people I was talking to, and they clearly didn’t trust me. There was no rapport, and that was mistake number one.

EXPOSING IGNORANCE

Secondly, people don’t like it when their ignorance is publicly exposed. They feel humiliated, and become defensive. Perhaps I had advocated my point of view as THE truth, which is never a good thing. Many roads lead to Rome. Some are just a bit longer than others. People need to learn from their mistakes, so, who am I to deny them a significant aha moment?

Opinions can be discarded. Life experience is harder to refute. 

Instead of blasting the group with my “wisdom,” I should have asked: “May I give a suggestion?” That usually removes resistance. I could also have presented them with several perspectives. People like to be in charge, and they want to make their own choices.

Third, when people make an investment (e.g. in my services as a coach), they tend to be more invested in what is offered. For instance, I can tell one person something, and they respond with “Whatever.” I can say the same thing to a student, and they tell me it’s the best suggestion they’ve ever gotten.

The last piece of advice I would give myself is this: 

Don’t waste your time giving eye-openers to people who are willfully blind.

When a horse isn’t thirsty, you can’t get it to drink.

Please don’t ask me why the horse isn’t thirsty, but I have my suspicions…

Paul Strikwerda ©nethervoice

PS Be sweet Please retweet.. 

photo credit: Day 5, Ape Can’t Trust Man via photopin (license)


« Previous   1 2 ... 6 7 8 9 10 11 12 13 14 15 ... 31 32   Next »