On February 8th, CNN broke the news that renowned voice actor and coach Peter Rofé had sexually harassed at least thirty of his female students. Since then, thirteen other women have come forward with similar experiences. According to CNN, Rofé’s lawyer has denied wrongdoing on behalf of his client.
As a man, a voice actor, and a coach, I am disgusted by Rofé’s actions as described by his former students, and I was moved by how my female colleagues came together to share their stories so others could be safe. I dedicate the following to them.
Here’s to the women.
The brave, smart, ambitious women
who wanted to become the best in the business;
trusting a teacher
to inspire them, to coach them, to provide a safe space,
to be vulnerable, to be challenged, and supported.
He took their money, and their dreams
as he slowly peeled away the layers
in a maze of manipulation,
attempting to erase their inhibitions
while exposing himself
as the perverted, messed up man he was.
He abused his power, and his reputation
again and again,
stripping his students
of their confidence
and their aspirations,
until they realized that they were not alone.
One by one, they found the courage
to come forward, and speak about the unspeakable,
warning a community, and exposing the exposer
hoping he’d own up, face the consequences, and seek help.
Over thirty women who say they were sexually harassed by Rofé have formed a private Facebook group. If you’ve had a similar experience with Peter Rofé and you’d like support, please contact email@example.com. Confidentiality is guaranteed.
Okay, this is for the last freakin’ time, so pay attention.
No. I will not introduce you to my agents.
I refuse to evaluate your kitchen table demo, and critique your dime-a-dozen website.
You don’t get access to my network of contacts which took me years to build.
You cannot pick my brain over a cup of coffee. Who do you think you are? A zombie?
In fact, I don’t even know you, and it is clear that you don’t know me.
Why didn’t you do your homework before you assumed that I would gladly share my thirty-plus years of experience with you? Is that how you intend to operate your business? Taking advantage of people left and right?
In case you’re wondering: I will never send you any work. My voice is for rent. I do not hire anyone, and I won’t put in a good word for you either.
Let me ask you this.
Would you recommend someone you know nothing about; a rude, obnoxious person who thinks it just takes a few free tips to be able to do what I do?
It shows such ignorance and disrespect. I don’t even know where to begin. But here is where it ends. I have better things to do with my time.
There’s a reason why I am busy. I have scripts to narrate. Edits to make. Invoices to send. I need to feed the social media monster, and prepare a presentation.
I also have students to coach who actually pay me for my time and expertise. Imagine that!
Whatever happened to helping a beginner out, you ask. Why am I being so defensive and greedy?
I’ll tell you why.
I’m not defensive. I am protective. I’m protective of the brand that took me years to build, and the knowledge I have accumulated along the way. I value what I have to offer, and so do my clients. Does that make me a selfish money grabber?
Here’s some news for you: I run a for-profit business.
There’s a mortgage to pay, a house to heat, and I drive a thirsty car that loves a full tank. I just ordered new business cards, my computer is on its last legs, and I must make sure there’s enough money in the bank to survive the inevitable dry spells.
I ask you: Who’s going to take care of that? The cheapskates at VoiceBunny, Fiverr, and Upwork, or the scoundrels at Voices dot con?
No way José. They don’t care whether I turn a profit or not. They just care about their bottom line.
You seem puzzled. Why?
Because you’re clueless! You don’t know what it takes, and you don’t have what it takes to run your own business. You may not like your current nine-to-five job, but let’s face it. If your supervisor wouldn’t tell you what to do and when to do it, would you get anything done? And I don’t mean the fun stuff. We all like doing the fun stuff.
Would you, of your own free will, get out of bed and work a twelve-hour day? Would you like to be solely responsible for all advertising, marketing, sales, client acquisition, distribution, accounting, quality control, and customer service, while you create all the products for your company?
You may say that’s unrealistic, but guess what? This is what many freelancers do. Every day. Without any job security, paid sick leave, company-sponsored health insurance, pension plan, or other benefits.
Do you still think that doing voice-overs is about raking in the big bucks by talking into a microphone? Yeah, right. And every idiot with a camera can pretend to be professional photographer. I should buy you a baton, and you could start conducting a symphony orchestra (after you’ve picked someone’s brain over coffee, of course).
Take it from me: if doing voice-overs were that easy, everyone would be famous making a fortune from home because they have such a glorious voice…
Let’s experiment, shall we?
Try reading and recording this blog as if the words just entered your mind. Make it conversational without slurring the lines, without popping your p’s, or taking loud breaths. Give it some energy and character but don’t sound disingenuous. Say it as if you mean it, without overdoing it. In other words: don’t sound like someone pretending to be a voice actor.
Do you even have the space and the equipment to do that?
Can you put down a take without making one mistake? Can you do this faster, slower, higher, lower, warmer, cooler, seductive, instructive, informal, judgmental, frustrated, deflated, sedated, or elated?
I thought so. You’re not even close. And yet, you want me to help you break into a highly competitive business in exchange for a cup of Joe? I feel offended!
Listen, if you want to read up about voice-overs, I’ve written over three hundred articles you can access for free on my website. Buy my book. Do your homework. Take some training. Join an improv group. Build a studio. Read out loud every single day.
Show me that you’re serious.
Once you’ve done all that and you still want to pursue a career in voice-overs, drop me a line.
At age seventeen, I started making youth radio programs in the Netherlands.
Part of the fun was the inevitable trip to the cafeteria, where I could mix and mingle with the famous faces and voices of Dutch broadcasting. It was like seeing all the celebrities at Madame Tussaud’s wax museum come alive.
The guy who read the prime time news bulletins turned out to have a strange love for raw herring. The girl who presented a popular quiz show was constantly starving herself, and the overpaid head of programming ate home-made liverwurst sandwiches, lovingly prepared by his mother.
Radio hosts were always the most surprising. Very few people knew what they looked like, and that was part of the magic. Radio is the theater of the imagination, and over time I had created mental pictures of my favorite presenters. Now that I was able to go backstage, I had a chance to meet them in person, as they were ordering burgers and fries.
The overexcited and loud sports commentator was an obese man with as much charisma as a cucumber. The announcer with the most muscular, manly pipes in radio, turned out to be a diminutive, unkempt, and rather sad person. If you’d see him in the subway, you’d give him a dollar.
The seductive sounding female host of a late night show I had fallen asleep to on many lonely nights, was a chain-smoking grandmother of seven with two double chins and way too much makeup.
For all these people, the anonymity of radio was a blessing. Seeing them in the flesh was a humbling experience. There and then I realized that I had created an unrealistic image in my mind, based on my idea of what they might look like, and it was something they could never live up to.
I wondered: how many times a day do we judge the people we come into contact with, based on the little information we have? Unless they get an opportunity to reveal more of who they are, they’ll never have a chance to be any better than who we believe them to be. It’s not fair, and it is one of the tragic reasons why so many people on this planet don’t get along.
Last year was the first time I came to VO Atlanta, the largest gathering of voice talent in the world. Walking in the hotel hallways was sort of a déjà vu experience for me. I felt I was back in the Dutch cafeteria, surrounded by people I thought I knew.
One of the first people I ran into was Bill Farmer, a.k.a. the voice of Goofy. In my eyes he was voice-over royalty, and yet he couldn’t have been more “normal” if there is such a thing. Moments later I was passed by a very familiar face, but I couldn’t place him. Later I realized it was Jeffrey Umberger, one of my agents. Now, why didn’t I recognize him?
You see, people look differently in 3-D. Quite often, we know the colleagues we’ve never met from their profile pictures on social media or from flattering headshots. Some of these photos were taken many summers ago, and they lack any kind of personality. They are as polished as our demos: they reveal the person we want the world to think we are.
When I meet people for real for the first time, they go from being two-dimensional to three-dimensional. To put it differently: people get depth. I am often struck by how tall or not tall they are. That’s one thing you cannot see on Facebook. What’s also revealing is the energy people radiate. It’s something we rarely pick up on when we’re connecting in writing.
Some people just light up the room when they walk in. Others quickly fade into the background. Some people have the most contagious laugh in the world, and others are the best huggers.
Here’s something else I ran into: people’s perceptions of me.
Some conference participants had been reading my blog for years, and had formed an opinion of who they thought I was. At the last day of VO Atlanta 2017, a girl came up to me, and she was rather nervous. “I wanted to meet you,” she said, “but I was a little bit apprehensive.”
“Why?” I asked. “Well,” she said, “in your blog you often voice such strong opinions. One of my friends says you must be pretty nasty, and I wasn’t sure you’d be willing to talk to me. But I’ve watched you during the conference, and you seem to be a nice person, so here I am.”
It was the beginning of one of the best conversations of the entire conference.
OPEN YOUR EYES
Things are never what they seem, because we look at reality through glasses colored by our personal history and by our subjective opinions. In fact, when we look at another human being, I believe we’re actually looking at a reflection of what’s inside of us.
So, if you’re going to VO Atlanta, or to any other gathering for that matter, see if you can leave any preconceptions at the door, or at least be aware that you’re biased. You may think that you already know the next person you’re about to meet, but do you really? Your unconscious prejudices could prevent you from reaching out, and could deprive the other person from an opportunity to reveal his or her true self.
If you happen to run into me, don’t be afraid. I don’t bite, unless I’m eating. I’m probably different from the person you thought I would be, and I hope that’s okay. Just be yourself. That’s the person I’m interested in.
Speaking of VO Atlanta: on 3/2 I’ll be on a panel about the future of VO-casting from 11 – 12. The moderator is J. Michael Collins, and he promised to bring some big news.
My X-session, 6 Steps to Turning your VO-Business around is on 3/2 from 6:30 – 9:30 PM.
On 3/3 I’ll be leading a Breakout Session about The Inner Game of Voice-Over from 3:15 – 4:15 PM.
I hope to see you there, or at other times in the conference hotel.
Let’s revisit my experience at Dutch radio for a minute or two. Here’s what I eventually learned.
The overexcited and obese sports commentator knew how to turn it on at the right moment as he was describing the big games in real-time. He also knew how to turn it off to conserve his energy. Because much of his life was spent on the road traveling from game to game, he didn’t have a lot of time to eat, so he stuck to a fast food diet, and it was showing.
The shabby announcer with the most muscular, manly pipes in radio, had lost his wife some years ago, and when that happened, he stopped taking care of himself. He eventually hooked up with the anorexic quiz show host. While they were dating she put on some weight, and transformed him into a well-groomed radio personality which landed him a job on TV.
The chain-smoking grandmother of seven with two double chins took me under her wing, and came to see me as the son she had lost when he was my age. The lessons I learned from her I still apply today.
Whether you’re going to a conference or not, I encourage you to always keep an open mind, and please remember:
We all have stories to tell, and most of the time our books are very different and much more interesting than their covers!
In about ten years, contract workers and freelancers are expected to make up half of the U.S. workforce.
Let that sink in for a moment.
Forget full-time positions. Goodbye job security and legal protection. No more benefits. No pensions or health insurance. No sick leave. Nothing.
Working without a safety net is rapidly becoming the new normal.
Not everyone is cut out for it. It takes a special type of personality to run one’s own business, because the best equipment is useless without you having the right mindset.
Today I’d like to share a number of attributes I believe to be the trademark of any successful solopreneur. If you want to make it on your own, you have to be…
I don’t necessarily mean “artistic” when I say “creative.” I’m thinking more in terms of the ability to create opportunities. Being your own boss means coming up with a concept for your business, and turning that idea into reality. No one will tell you what to do or how to do it. As the Chief Creative Officer, you have to take responsibility for every part of the process. It’s a daunting, never-ending task, and the outcome is by no means guaranteed. That’s why successful solopreneurs have to be…
Go to any bank for a loan, tell them you’re self-employed, and wait for the reaction. I bet you’ll see some raised eyebrows. Freelancers are considered to be unstable which is often mistaken for being unreliable. If you don’t have a hopeful and positive outlook, you’re going to have a tough time dealing with rejection and uncertainty. Without optimism, it’s easy to give in to recession depression, and eventually hang up your hat. You’ve got to believe that your business has a future, and that clients will come. Even if other people don’t see potential, you have to have vision. You also have to be…
A business is like a flower bed. If you don’t give it the proper care and attention, it has no potential for growth. You cannot approach it as a hobby because it will bankrupt you. You’ve got to be “All in, all the time.” People who are transitioning from a corporate nine-to-five job are often not ready for that. Because a business can easily eat up all your time, it’s important that you nurture yourself too. You are the goose with the golden eggs. You can only take good care of business if you take good care of yourself. One way of doing that, is by being…
The final measure of fitness is flexibility. It’s the ability to move muscles and joints through a whole range of motions. Psychologically speaking, the most flexible person will have the most choices and will be able to achieve more. Huge corporations find it almost impossible to change course. Flexible freelancers adapt, change, and can bend without breaking. They also have to keep on…
Your product will only be as good as the tools you use to make it. You are one of those tools. That’s why it is essential to keep on investing in yourself. Sign up for trainings. Participate in meetup groups. Read the latest literature. Invest in building a supportive social network. A successful solopreneur never stops investing. S/he is also…
The freedom of owning your own business can easily become a trap. With no one to hold you accountable, it is very tempting to spend a lot of time doing the things you like whenever you want. Those who run a successful business often start the day by doing the things they don’t like but that need to be done anyway. They delegate things they’re not good at, and that take up too much time. Being disciplined also applies to the way you manage your money. Successful solopreneurs have a strong work ethic and they…
In a saturated market, one of the best strategies for success is to excel in what you do. Here’s the problem. So many people are trying to become better quickly, and they forget how long it takes to become good.
However, it is not enough to be good at what you do. You have to express yourself in ways in which you are heard. You’ve got to master marketing to reach customers and colleagues. They’ll be more open to your message if you have a clear…
Find a specific area that defines you, but that does not limit you. Your niche is the raison d’être for your business (the reason your business exists). It’s the focus of your attention. If you’re not clear what your focus should be, you’re like a ship, drifting at sea. Clients will have a hard time differentiating what you have to offer from your competitors. You’ll have a hard time selling it to them (and to yourself). In essence, you need…
As a solopreneur, you control the course of your business. You control your professional standards, your services, your rates, the hours you’re willing to work, the flow of money, and the way you communicate. Are you ready for that responsibility? Not only that, is this something you’d embrace and enjoy?
All of this points to the last attribute I’d like to bring up. It’s having an…
Some have described it as the “ability to see something in nothing.” It’s the urge to take matters into your own hands and to take calculated risks. It’s about being proactive, passionate, patient, and persistent. Entrepreneurs have to overcome obstacles, absorb losses, and gradually grow their business. If you don’t treat it like a true business, it will never be one.
And finally, all of these attributes will make very little difference if you lack one specific mental quality.
What is it?
Take the first letter of each attribute, and you’ll find out!
As a blogger, coach, and voice talent, I think a lot about why certain people make it in this business and why others don’t.
Those who are doing well don’t always know why they belong to the happy few. “You’ve got to have a lot of luck,” they say, and “be at the right moment at the right time.”
It’s a nice observation, but as a teacher that doesn’t help me much. Just as I can’t predict who’s going to win the Powerball, I cannot influence luck. And if I knew how to be at the right moment at the right time, I probably would be doing something else with my life right now.
What I can help people with as a coach, is preparedness. If you’re lucky to be at the right place at the right time and you’re not prepared, you’re not going to get very far. But preparedness alone is no guarantee that you’ll have a successful career as a creative freelancer.
Let’s say you’re talented, you’re well-trained, and you have the right equipment that gets the job done. Is that enough to start and grow a for-profit business? I think we all know well-educated people with great skills and a nice set-up who can barely make ends meet. So, there must be other factors at play that determine the difference between success and failure.
Looking at colleagues who are at the top of their game, I have identified three characteristics all of them have in common. Number one I call:
The difference between dreamers and achievers is that achievers attract jobs. This is anything but a passive process. People don’t become magnets overnight and without planning. You’ve got to have an extensive network in place that generates a continuous flow of leads from multiple sources. If you’re just starting out, this is where you have to spend most of your time, energy, and money.
How do you become a magnet? Think about what you can do to draw people to you. You’ve got to offer something special at a price that tells people you take your work seriously. You have to make sure your presentation is in line with your (desired) reputation. Then you need to connect with clients and colleagues to let them know that you exist.
Obviously, this is not something you can do in a few weeks or months. Every self-employed person can tell you that this will be your life from now on, until you decide to close up shop. This type of magnet is like a rechargeable battery. If you don’t charge it regularly, it will quickly lose its power.
Now, let’s assume your magnetic powers have the desired effect and job offers are rolling in. Should you jump on every opportunity? Here’s where the second factor comes in. I call this:
Beginners often make the same mistake. They go after every single job offer, if only “to gain experience.” I remember when I first became a member of an online casting site. As soon as I had posted my profile and the membership fee was paid, the auditions started coming in. In my naïve enthusiasm I applied for every job, thinking that the more I auditioned, the greater the chance I would be hired. I was wrong.
Being a successful freelancer is not a numbers game. It is about going after the opportunities that are right for you. In order to do that, you have to filter out the misfits. That’s where the colander comes in.
Runners know their strengths. Some of them run marathons. Others sprint. In my line of work, some voice actors are great at narrating audiobooks. Others excel in voicing short commercials. Only a handful of people in every profession are true all-rounders. Chances are that you’re not one of them. That’s why you have to do yourself a favor: know your strengths, and become picky. Very picky.
There’s one last factor that separates the wheat from the chaff. I call it:
No matter how good you are at attracting and selecting jobs, once you have landed a new project, you have one objective and one objective only: to make your client happy. That’s by no means an earth-shattering revelation, so why even mention it? Here’s why. So many people believe that if you do the very best you can, the client will be pleased with the result. That’s not necessarily true.
Your very best might not be good enough, and/or the client may have different expectations. That’s why it is so important to find out what those expectations are before you get to work. I often tell my clients: “Any text can be read in a million ways. The more specific you are about what you’d like to hear, the easier it is for me to give you the read you need.” And that’s where the clay comes in.
Clay is just potential. It can be molded into any shape, depending on the talent and skills of the potter. No matter what kind of freelance work you do, whether you’re a scriptwriter, an industrial designer or a voice-over, you’ve got to know your material and be a master molder. The better you are at understanding your client and at working the clay, the more successful you will be.
Mind you, this isn’t something you can pick up from reading a book, or by listening to a podcast. It will take talent, training, and time. It may take a few years before you break in and break even. But when you do, this is what you will discover:
Doing exceptional work almost always leads to more work, which brings us back to the concept of the magnet.
One last thing.
If your career isn’t where you want it to be at the moment, ask yourself:
“Where are my greatest challenges?
What needs more work?
Is it the magnet, the colander, or is it the way I handle the clay?”
I’ve been behind the mic since I was seventeen. By the look of my grey hair, you can tell that’s a pretty long time. Thirty-seven years to be exact.
“Does it ever get old” someone wanted to know. “This voice-over thing you do.”
“Well, ‘it’ doesn’t get old, but I certainly do,” I replied, not knowing that I had spoken too early.
An hour later I got this really boring script about ladders, and I changed my mind. It was poorly written, poorly translated, and I had no idea why they had selected poor old me to narrate it. Yes, it was money in the bank, but in reality I would rather go back to bed.
Let me explain something to you.
I have no particular fondness for ladders. Walking under them brings bad luck, and many of them wobble in a most disconcerting way. Ladders are ugly and dangerous. Just because they take you to the top, doesn’t mean they’re special. They’re just a few steps up from step stools. One of the reasons I became a freelancer is because I wasn’t good at climbing the corporate ladder. So, why out of all people, should I have to sing their praises?
It’s for the same reason they talked me into voicing videos about agricultural insurance, miracle car wax, and motorcycle repair. It’s part of the unavoidable, unglamorous, unexciting work voice-overs do every day in dimly lit chatter boxes.
I must admit: that part of the job does get old and boring. Especially if one has to edit, separate, and name hundreds of files per specific client instructions that make it impossible to do this semi-automatically. Of course the client conveniently “forgot” to mention it at the time of the booking.
Come to think of it: that gets old too. You know, clients trying to take advantage. The other day one of them sent me a message saying that I had “forgotten” to read one paragraph. Of course they would need it right away. The thing is, that mystery paragraph was never in the original script. It was a last-minute addition.
Now, I know that some colleagues would forgive the client for this “mistake,” and record the five or six extra lines pro bono. In my book, however, more words means more money. It’s not that I am greedy. I just happen to run a for-profit business. With the Arctic temperatures we’re experiencing, someone’s got to pay the heating bill!
If you were to ask a contractor to paint your kitchen as a courtesy, right after she’s finished with the living room, do you think she’d do it? Would an Uber driver take you to the town next to your agreed destination, and not charge you for it? Of course not. Then why do some people expect they can get a voice-over to record a few extra lines at no charge?
“Well, the other guy we hired did it.”
“Then why didn’t you ask him to do it?”
“Because he sucked.”
It’s the same old story, and it makes me yawn every time I hear it.
If you’re getting your feet wet as a VO, trust me. There are parts of this job that are “just work.” Work you may hate. For instance, you’ve signed up to narrate a 400-page audio book, and with every chapter you get this nagging feeling that it’s not getting better. In fact, it’s going nowhere. You start wondering how this piece of pulp ever got published. Then you find out this is a vanity project by someone who should have kept his job at the department of motor vehicles.
One of the most boring jobs you can get in this business involves speech synthesis. It’s the artificial production of human sounds by computers. The text-to-speech software “runs” on thousands of snippets of sounds (phonemes) recorded by voice-overs. Recording sessions can go on for months and are notoriously tedious (just ask Susan Bennett, the voice of Siri).
Once the engineers have what they need, they can use the program to simulate speech for apps, navigation systems, or virtual assistants such as Bixby and Alexa. Amazon now has a database of synthesized voices that is rented out to developers in need of voices for their applications.
Here’s the kicker. As a voice-over you only get paid once for the database you helped create. That’s it. A colleague of mine heard his voice in at least twenty applications varying from computer games to language courses that were created artificially, and he’ll never see a penny.
Since he recorded his phonemes, technology has moved even further.
Did you know that Adobe’s Voco (the Photoshop of speech) only needs about twenty minutes of recorded target speech to generate a sound-alike voice, producing sound patterns that were not even recorded?
Watch this (and try not to be bored):
Perhaps they should have Voco read that terrible self-published novel I mentioned earlier!
Anyway, thanks to modern technology, the most boring parts of voice-over jobs might be behind us. If we can get machines to say anything we want them to say, why use humans? Computers can work without a break, and don’t require a SAG-AFTRA contract.
In a strange way, that’s music to my ears.
I might lose a few dollars, but very soon people like me won’t have to talk about ladders anymore.
Wise men say that one way to spot the difference between cultures, is by looking at how separate societies approach the concept of work.
As someone who has lived and worked in both Europe and in the United States, I feel comfortable making the following generalization:
In Europe, most people work to live.
In the Unites States, most people live to work.
By “most” I mean more than half.
Here’s the thing: I’ve never had more time off than during the thirty-six years I lived in the Netherlands. I was able to travel the world at a relaxed pace, and recharge my batteries. I had enough time to pursue one or two hobbies, and have a rich and balanced social life.
Once I became a U.S citizen, I learned that most people in America see even a short vacation as a luxury and not as a necessity. The odd American planning a trip outside of the country has one thing on his mind: how can I see and do as many things in as little time as possible? Kids are overscheduled by stressed parents working two jobs, and one of those jobs is to pay for daycare.
I fully realize that I’m brushing with broad strokes, but what’s the end result of these two attitudes?
Countries where people work less like Ireland, Norway and Belgium, are more productive than the United States. In the most productive country on earth, Luxembourg, people work an average of 29 hours a week. On average, Americans put in 33.6 hours a week, only to rank fifth in the OECD list of most productive countries.
These findings support one of the conclusions of a story I wrote this year entitled “Are You Wasting Your Time Going Nowhere Fast?” (click on the title to access the article). It’s a blog post about the difference between being busy and being productive. In it, I offer suggestions to increase your productivity as well as your bottom line, that will actually cost less time!
THE RAT RACE
No matter where you live, running the rat race can be pretty stressful. Some of my voice-over students get stressed out when they have to go into a studio to record. In “Don’t Drive Yourself Crazy,” I describe how you can keep that stress under control.
Now, I have a question for you. If I were an investor on a show like Shark Tank or Dragons’ Den, and you came to me with a pitch to back your business, what would I be looking for? Enthusiasm? A unique product? The answer may surprise you. Read about it in “Would you Survive The Shark Tank?”
MISTAKES AND FAILURES
Eighty percent of new businesses survive past their first year. However, half of all businesses no longer exist after five years. That’s a scary statistic, isn’t it? In “The Secret To Not Getting Hired,” I’ve summed up all the reasons why clients aren’t interested in working with you. Oddly enough, I also invite you to embrace failure as a way to grow personally and professionally. You can read about that in “Why I Want You To Fail.”
When you’re just starting out as a voice-over, it is so easy to make simple errors. Many of my VO-students tell me: “If only I had known…” I tell them: “If only you had read my blog!” The story about “The Seven Worst Mistakes Beginner Voice-Overs Make,” is a good start.
If there’s one thing I have learned in this unpredictable business, it is that success is by no means guaranteed. You can work your tail off and record audition after audition, only to face rejection, time after time. It’s frustrating, and that’s why I say: “VO’s Unfair, so, Grow a Pair!”
Sometimes, you are not the problem, though. You’re just dealing with a terrible customer. Mine was named Elvis, and he was “My Worst Client Ever.”
Attracting clients has always been a major theme of this blog. In “The Key To Promoting Your Business,” I reveal what’s fundamentally wrong with the way many voice-overs (and other freelancers) market themselves, and what they can do about it.
Social media should play an important role in any marketing strategy, but you have to know how to play the game to get tangible results.
Number one my list is spending too much money! It’s so easy to write check after check hoping it will benefit your business. Quite often, it’s better to save and make wise investments. In “Becoming A Frugal Freelancer“I’ll tell you how. This story alone could save you hundreds of dollars, pounds, or euro each year.
Number two of things to avoid is working for low rates. In “Who’s Afraid of Decent Rates,” I urge you to stop blaming one specific group for the ongoing erosion of voice-over rates. You’ll be surprised to learn which group that is.
Number three has to do with the big rotten apple of the voice-over industry, known as Voices dot com (VDC). In their continuous effort to try to dominate the VO-market, VDC bought Voicebank with borrowed money, and it is rapidly turning well-paid union jobs into cheap managed projects. Read all about it in “A Deal With The Devil.” My question to you is:
“Are you part of the problem, or part of the solution?”
As long as you keep investing in a company that does not have your best interest at heart, you keep that company in business. That’s why I’m telling you: “It’s Time To Choose.” Are you in or are you out?
The 2017 story that caused quite a stir on social media was “Divided We Stand.” Actually, it was an afterthought about a certain VO Awards show that prompted one commentator to label me a “racist.” Some of my critics thought this person went too far and said so in public. Others kept their mouth tightly shut. To me, that was more hurtful than the ridiculous slander itself. Einstein once said:
“If I were to remain silent, I’d be guilty of complicity.”
In the follow-up article “Paying the Piper,” I take on my critics, and I present ideas to make future award shows better and more relevant.
The last two stories I want to highlight bring us back to the beginning. It’s about our approach to work. A week or so ago, my colleague Paul Stefano posted on Facebook:
“Anybody else finding it hard to just stop during the holidays? Still frantically checking email for auditions, looking at casting sites and generally running at 90 mph. It’s as if all the energy it takes to do this business on a daily basis makes it really hard to hit the brakes!”
“Auditions will keep coming in. Always. But precious moments with friends and family will never come back. If we don’t give ourselves the opportunity to enjoy these wonderful times, what are we really working for?”
Working harder and longer doesn’t mean we’ll be more productive. In fact, this blog was born when I dared to step away from my work for a while. I describe what happened in “Feeding Your Soul.” Little did I know that this blog would eventually attract an audience of 39K subscribers and counting!
If you do feel that your voice has earned a rest, and you wish to catch up on some reading, I warmly invite you to look at “The Concise (and incomplete) Voice-Over Book List,” I compiled this year. As an author I will be adding another book to that list in 2018. What are your big plans for the new year?
For now I want to thank you for all your emails, questions, and comments. I hope to meet you in person at VO Atlanta in March where I’ll be doing a presentation, a panel discussion, and a break-out session.
May the new year bring you all the fulfillment and success you so deserve!
Next week I’ll publish my annual year in review post, giving you an opportunity to catch up on the stories you’ve missed.
For now I want to take a minute or two, to share some of my worries and concerns, as I mentally prepare myself for 2018.
One of the things I worry about is the general level of willful ignorance among those calling themselves voice-over professionals. Increasingly, people without training, experience, or common sense, are populating Facebook groups for voice-overs, asking basic questions.
They have no idea where to start, where to find jobs, how to set up a simple studio, let alone what to charge. They wish to jump into the ocean, but have no idea how to swim.
These ignoramuses write things like:
“I’ve just completed a six-week voice-over training. I think I’m ready to start auditioning, but I have no idea how to market myself. Please help!”
It turns out that this so-called training consisted of one evening a week, spread out over a six-week period. If that’s enough to get a serious career started, it must be magical! However, no one bothered to even touch upon the idea of marketing, so I doubt this program was as comprehensive as the brochure said it would be.
Now, two things really bother me:
The fact that someone is making money convincing impressionable people they can become a VO in six sessions
The fact that people are still falling for these schemes
Whatever happened to critical thinking? Whatever happened to thoroughly researching something you’re interested in before you fork over a small fortune? Does it really take an extraordinary amount of brain power to imagine that a six-evening introduction might not be enough to break into a very competitive market?
Could this be a sign that the wave of anti-intellectualism has reached our community? I know that for some of you faith and gut feeling play an important role in your decisions. However, our creator has purposely endowed us with grey matter unlike any other species on the planet. Wouldn’t it be sinful to not use it?
I know this is a huge generalization, but based on what I see in social media, critical thinking has left the building, common sense has gone fishing, while more and more people expect the keys to the kingdom on a silver platter. This year I made a conscious effort to no longer help and support people who aren’t willing to learn how to swim, and I implore you to do the same.
I also want to encourage you to make smart business-related decisions that benefit not only yourself, but our community as a whole. Be more discerning! Stop working with companies that do not have (y)our best interest at heart. You know, the companies that turn your talent into a commodity, where the lowest bidder ends up working for the cheapest client. Do not enable them to increase their influence!
Stop bidding on projects without knowing how much to charge. Don’t settle for a full buyout in perpetuity without proper compensation. Ask an agent to negotiate on your behalf. Support the VO Agent Alliance. Join the World Voices Organization. Sign up for the Freelancers Union (it’s free!) And if you’re a member, push SAG-AFTRA to take voice actors just as seriously as the other actors they represent.
Above all: stay vigilant!
Don’t hide your head in the sand hoping rates will magically go up, and “the market” will take care of itself. Things get worse when people with good intentions sit still hoping others will lift a finger.
Question what you read and what you hear, especially on social media. Always take the source of the information into account.
Be clear on how you want to spend your time. There are too many forces competing for your attention, and most of them are useless distractions.
The best chance of changing other people’s behavior is to change what they react to, namely your own behavior, so:
Become the colleague you most want to be.
That’s the person I’d like to meet or hear from in 2018.
Today’s topic is something I approach with trepidation. For one, it’s very delicate and personal. Secondly, some commentators believe it has no place in a discussion about work.
I respectfully disagree.
Hanukkah is being celebrated right now. Christmas is less than two weeks away. So, let’s talk about spirituality!
For me, spirituality has a clear role in how I conduct myself, and how I conduct business. It permeates everything I do, and it often guides me as to what not to do. It’s a moral compass.
Notice that I do not use the word faith in this context. I avoid it religiously. To me, spirituality is less divisive of a term. It’s more elusive and inclusive.
Whereas faith and religion are often associated with dogmatic, hierarchical institutions, spirituality is first and foremost a subjective individual experience. I cannot and will not define it for you. What I can do, is tell you what it means to me.
When I use the word spirituality, I am referring to a connection to something greater than myself. This can be a physical as well as a metaphysical connection. Spirituality tells me that there’s more to life than the naked eye can observe, and more than science can explain.
Spirituality helps me answer some very basic but essential (business-related) questions:
Why do I do what I do?
Why is that important?
What am I (ultimately) trying to accomplish?
For what (higher) purpose?
What will it allow me to do?
How does that affect those around me, and the planet?
Spirituality is linked to motivation and mission. It can provide us with a motive -a reason- that explains and drives why we do what we do. But it’s not as simple and superficial as that. Ultimately, it’s about living a life of meaning and purpose. It’s uniquely personal and universal at the same time.
To me, leading a spiritual life acknowledges the fact that we don’t live on an island. Whether we realize it or not, we’re all part of a larger whole. We’re all connected. Our individual choices and actions have the potential to influence other individuals. Right now, and in the future. It’s impossible to know to what extent one simple decision will change the course of many lives, but action-reaction is a dominant force of transformation.
Not everyone sees it that way, or acts that way. Too often, nations, corporations, and individuals act as if there’s no tomorrow, and their behavior has no consequences. We fight one another over faith, scarce resources, and land. We poison the planet to make shareholders happy, and we focus on ourselves because we believe we are at the center of our universe. To many, the here and now is all that matters.
We ignore the bigger picture because we refuse to look further than our own backyard. We choose to focus on what divides us, instead of on our common interests. And in doing so, we lose a vital sense of (global) community and interconnectedness. We may even lose part of our humanity.
It doesn’t have to be that way.
Being mindful of the consequences of our thoughts and actions, makes for a consequential life.
The Iroquois called itSeven Generation thinking. That’s the idea that decisions should be considered for their impact on the seventh generation to come. This focus on sustainability is philosophical and practical at the same time. It is based on a profound respect for this magnificent speck of stardust in the midst of an infinite universe we get to borrow during our lifetime.
That’s my kind of spirituality!
You may have noticed that I am trying to stay as down to earth as possible when it comes to spirituality. Rather than praying for some magical, mystical experience, I choose to also interpret spirituality as doing things in a certain spirit. That’s where the word inspire comes from. Spiritual people lead inspired lives, and strive to inspire others.
So, in what spirit do I choose to conduct business?
MY PERSONAL APPROACH
Well, I believe I’ve been given (and have developed) certain gifts for which I am eternally grateful. What better way to celebrate those gifts than to share them with the world? That’s one of the reasons I use my voice and my pen for a living.
Here are some other spiritual principles that guide me every day:
• I want to be of service, and use my talents to the very best of my ability.
• I want to treat clients and colleagues with class, kindness, and respect.
• I want to do business in an honest, open, and accountable way.
• I want to charge rates that are fair, not only for my benefit, but for the benefit of my entire professional community.
• I want my business to be as environmentally friendly as possible.
• I am totally committed to keep on learning and growing, and –
• I want to assist and inspire others to do the same.
• I won’t take on projects that go against my beliefs, e.g. games that glorify gratuitous violence and turn horrifying aggression into so-called entertainment.
• I want to make this place a better world.
THE ANSWER WITHIN
Freelancing is not for the faint of heart. At one point in our professional lives we’re all going to be tested. Perhaps we’ll hit a long dry spell. Perhaps we’ll receive some horrible feedback. Maybe we will start doubting ourselves, or we’ll feel professionally isolated and alone.
Especially during those times, we have to rely on our WHY. If the answer to the question “Why do I do what I do?” isn’t convincing enough, it will be very tempting to give in and give up.
But if, on the other hand, our inner fire is burning with purpose, we’re poised to get back on track, and turn stumbling blocks into stepping stones. Challenges become learning experiences and opportunities to grow and give.
I believe it is human to crave connection and look for meaning. Otherwise, why are we even here? Why do we even bother?
And should our lives be part of some divine design, I think a life well-lived may very well be measured by the number of meaningful connections we manage to make during our time on earth.
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