Social Media

Overdoing and Underachieving

by Paul Strikwerda in Articles, Career, Gear, Promotion, Social Media, Studio 13 Comments

Vegas stripAh, the American Dream.

If you work hard enough….

If you always put your best foot forward….

Then there’s a path from rags to riches for everybody.

Isn’t that the core of the message?

When I moved from Europe to the States, I noticed what pursuing this illusive dream can lead to.

An obsession with work!

Look around you. Fewer people are doing more and more work. Productivity is up in this “work hard – play hard” society. That’s what makes economists optimistic. Unfortunately, in the U.S. it seems to be all work and hardly any play.

In this no-vacation nation that claims to be big on family values, many kids are now raised by their grandparents because Mom and Dad need full-time jobs to stay afloat. And what if you don’t have any grandparents who live around the corner, or they need to be taken care of themselves?

A friend of mine has one child in day care and the other goes to early and late stay because his wife works as well. He did the math and discovered that most of his wife’s salary goes to childcare.

“Does that make any sense?“ he asked. “We want to spend more time with our children. Instead, we work more and see them less. And for what? Just to pay the babysitter, the daycare center and the elementary school? Is having the extra income really worth it?”

He just ran into the Law of Diminishing Returns which asserts that after a certain point, further investment or effort does not increase the expected return. In fact, it can even lower it.

Does this seem counterintuitive to you?

Read the rest of this story in my new eBook. Click on the cover to access the website and get a sneak peek. Use the buttons to buy the book.

Making Money In Your PJs cover

Send to Kindle

There’s No Crying In Voice-Overs

by Paul Strikwerda in Articles, Career, Social Media 16 Comments

Every once in a while, we make a fool of ourselves.

Thanks to the powers of social media, we can now do it publicly.

Those who have hurt and humiliated themselves, vent their frustration on Facebook and start fishing for some sympathy:

“Life is so unfair! Look what happened to me. Client X did this. Colleague Y said that. My agent doesn’t love me anymore… Woe is me!”

Yes, you’re a miserable son of a gun. Let’s have a pity party and invite some friends. Shared suffering is double the fun, but don’t expect me to join in.

I don’t want to borrow your sorrow and smooth it over with a platitude and a positive attitude because

Read the rest of this story in my new book. Click on the cover to access the website and get a sneak peek. Use the buttons to buy the book.

Making Money In Your PJs cover

Send to Kindle

It’s just a game…

by Paul Strikwerda in Articles, Career, Journalism & Media, Social Media 19 Comments

Does reading erotic stories excite you?

Are you salivating while watching your favorite Food Network show?

Do you get nightmares after renting that horror flick?

What happens when you’re playing Grand Theft Auto, Soldier of Fortune or a game like Manhunt?

No matter the context, our brain is constantly processing events from the outside world, turning them into physical, emotional and (sometimes) rational responses. In a split second, it has to answer these three questions:

1. What do I see, hear, feel, smell or taste?

2. What does it mean?

3. How do I respond?

If our behavior of choice results in positive feedback (e.g. the release of endorphins, causing a “high”), we’re more likely to choose that type of response in the future. The more we do it, the more we want it, and the better we get at it. It’s classic conditioning.

PLAYING GAMES ALTERS BRAINS

In 2012, researchers at the Indiana University School of Medicine published the results of an experiment with 28 young men between 18 to 29.

One group played a shooting video game for 10 hours over the course of one week. The second week they didn’t play at all. The control group did not play any video games during these two weeks.

Both groups had fMRI analysis at the start, after the first week, and after the second week. Yang Wang, is assistant research professor in the Department of Radiology and Imaging Science. He said in a news release:

“For the first time, we have found that a sample of randomly assigned young adults showed less activation in certain frontal brain regions following a week of playing violent video games at home. These brain regions are important for controlling emotions and aggressive behavior. (…) These findings indicate that violent video game play has a long-term effect on brain functioning.”

In the same year, researchers for Ohio State University discovered that:

“People who played a violent video game for three consecutive days showed increases in aggressive behavior and hostile expectations each day they played. Meanwhile, those who played nonviolent games showed no meaningful changes in aggression or hostile expectations over that period.”

VIOLENT GAMES ALTER BEHAVIOR

Brad Bushman, Ph.D., is a Professor of Communication and Psychology and co-author of the study. He comments:

“Playing video games could be compared to smoking cigarettes. A single cigarette won’t cause lung cancer, but smoking over weeks or months or years greatly increases the risk. In the same way, repeated exposure to violent video games may have a cumulative effect on aggression.”

Recently, a research team at Brock University in Canada found that teenagers who play violent video games over a number of years become more aggressive towards other people. They said their results were “concerning” and argued that violent games could “reinforce the notion that aggression is an effective and appropriate way to deal with conflict and anger.”

“It is clear that there is a long-term association between violent video games and aggression,” said Lead researcher Professor Teena Willoughby. “This is an important and concerning finding, particularly in light of the hours that youth spend playing these games.”

THE SOCIAL ASPECT OF GAMING

Not all studies on video game violence and aggression come to the same conclusion, though. David Ewoldson is professor of Communication at the same Ohio State University that published Brad Bushman’s study. His take on the matter:

“Clearly, research has established there are links between playing violent video games and aggression, but that’s an incomplete picture. Most of the studies finding links between violent games and aggression were done with people playing alone. The social aspect of today’s video games can change things quite a bit.”

He concluded that violent video games don’t always make players more aggressive. It all depends on your playing style. Players who cooperated in playing the video game later showed more cooperation than those who competed against each other. (source)

In January of 2012, the Swedish Media Council published a comprehensive review of the research done between 2000 and 2012 into violent video games and aggression. The Council concluded:

“There is an extensive amount of research that demonstrates a statistical relationship between VCG (violent computer games) and aggression. Much of this measured aggression related only to mental processes and not to violent behavior. In addition, there was no evidence for VCG to cause aggressive behavior.”

“That a person reacts in a given manner in a laboratory environment does not mean that they would react similarly in an everyday environment.”

THE GAME BOYS

Some estimate the video game industry to be worth $100 billion worldwide. Whether or not there is a proven causal relationship between violent games and violent behavior, Vice President Joe Biden wanted to meet with video game industry representatives. He did, and they talked for two hours. The topic: gun violence prevention.

According to Biden, the issue at stake wasn’t just gun control. It was about “civility in society,” and the coarsening of our culture.”

After the meeting, Biden suggested ways to address violence in video games, movies and on television when he sent President Barack Obama a package of recommendations for curbing gun violence. This was in response to the Newtown school massacre that killed 20 kids and 6 adults.

According to Reuters, a senior administration official said that President Obama would be asking for $10 million for the U.S. Centers for Disease Control and Prevention to study the root causes of gun violence, including any relationship to video games and media images.

OUR OWN RESPONSE

Of course Biden wasn’t the only one discussing gun violence and control. As was the case after the movie theater massacre in Aurora (12 dead, 58 wounded), Facebook exploded.

People sticking to their guns clashed with those who didn’t know what to make of the ongoing infatuation with firearms. After heated exchanges, long-time colleagues were unfriended and new friends were found. That’s freedom of speech in action.

Here’s what bothered me most.

The voice-over community discussed putting armed guards in schools, weapons at Walmart, strengthening background checks and restrictions on high-capacity ammunition magazines. Those issues are important, but they are symptoms of a much deeper problem in the United States. People hardly talked about the culture of violence in this country, and the role video games play in that culture.

To me, that would have been interesting, because a number of voice-over actors are making a decent living voicing violent games; games in which aggression is magnified, glorified and rewarded. Games that according to people like professor Bushman, make the players more aggressive. 

 Why in all these years, didn’t anyone in our community have the guts to stand up and say:

“This stuff is sick. This stuff is wrong. I don’t want to play any part in it!”

I think I know why.

GAMING GLORY

Things get uncomfortable when they hit close to home. The discussion is no longer about theoretical situations. It touches our lives and our livelihood. Someone’s got to voice these things, right? It might as well be you. A paycheck is a paycheck, and if you’re lucky, you get to go to Comi-Cons and talk about your character and meet the fans. You’re almost a… celebrity!

Secondly, we’ve grown up with the perverted idea that violence makes enticing entertainment. In a twisted way, inflicting imaginary pain causes pleasure. Boys and girls who are bullied at school get to handle mega rounds of ammo and can blast their evil opponents to smithereens. That’s even therapeutic, yes?! 

Shoot-them-up video games are said to improve visual skills and eye-hand coördination. But what happens when the player snaps and gets his hands on the real thing?

FEEDING A NEW GENERATION

Right now, America is talking about the things we feed our kids (and ourselves) and the impact these things have on the health of the nation. You don’t have to be a nutritionist to realize that there is a link between the obesity crisis and our diet. 

The fact that our youngsters have become a generation of video game playing couch potatoes who get very little exercise doesn’t help either. Eventually, junk builds up in the system like a powerful poison, and one day it will present its ugly face.

But what else do we feed our kids? Think about their mental health for a moment. Do we teach our kids how to build meaningful relationships, how to communicate effectively and how to resolve conflicts peacefully?

Do we teach them to loathe cruelty, to engage in dialogue, to be emphatic and become kinder, more understanding and respectful citizens?

Show me one popular video game that teaches those values.

I have yet to find it.

What we are exposed to on a regular basis becomes the norm. It starts to live inside of us. For better or for worse.

IS FAKE VIOLENCE OKAY?

There used to be a time when researchers could say: All that violence on TV and in the movies… people know it’s not real. Watching TV or a movie is passive. It really doesn’t affect us that much. That was before the era of hyper interactive, highly addictive video games.

As Dr. Bushman noted, most people learn best and much faster when they are actively involved. In Psychology Today he asked the question:

“Suppose you wanted to learn how to fly an airplane. What would be the best method to use: read a book, watch a TV program, or use a video game flight simulator?”

Bushman also observed that “players of violent video games are more likely to identify with a violent character. If the game is a first person shooter, players have the same visual perspective as the killer (…) In a violent TV program, viewers might or might not identify with a violent character. People are more likely to behave aggressively themselves when they identify with a violent character.”

He continues:

 “Violent games directly reward violent behavior, such as by awarding points or by allowing players to advance to the next game level. In some games, players are rewarded through verbal praise, such as hearing the words “Nice shot!” after killing an enemy. It is well-known that rewarding behavior increases its frequency. (Would you go to work tomorrow if your boss said you would no longer be paid?) In TV programs, reward is not directly tied to the viewer’s behavior.”

THE BIGGER PICTURE

The Swedish Media Council I mentioned earlier, makes decisions about age limits for films to be shown in movie theaters. They do not only base their considerations on how much violence the film contains. Assessment is made using a formulation from the UN’s child convention, about whether the film may harm the child’s well-being. The Council states:

“The same reasoning should be applied to computer games: a one-sided focus on the violence in the game leads to other issues regarding content being forgotten. (…) If we adults stop focusing all our energy on the incidence of violence in computer games, we can instead begin asking ourselves questions that the research will never be able to answer: what values, norms and ideologies do we want to pass on to our children?

I don’t think it’s necessarily either/or. Why not have a discussion about norms and values, as well as a dialogue about video game violence? One has to do with the other.

WHERE DO WE GO FROM HERE?

I live in a nation that has the highest gun-related homicide rates of any developed country in the world. Gun sales are soaring.

As a dad of a ten-year old, I often wonder and worry about the world I will leave behind for my daughter and her children. Is it going to be a safer, sweeter and saner place, or will we have armed guards on every street corner and in every school?

Is that the “Land of the Free” we so proudly sing of, or is it the “Land of the Fearful”?

How will we teach tolerance and respect and help our children understand and appreciate differences between people, faiths and cultures?

Some scholars say that games are an innocent way for kids to get ready for the real world. Games allow us to playfully engage in imaginary scenarios that -subconsciously- prepare us for things to come. 

If that’s the case, what’s a game like Grand Theft Auto or Manhunt teaching our teens? How is it enriching their lives? With so much exciting, innovative technology at our fingertips, is that really the best we can do for our children? Don’t they deserve better?

As a professional, I think it’s time for voice actors to come together, take a stand and speak out against these ultra violent games that are getting more lifelike by the day.

The fundamental question is this: How do we wish to use our talent? Are we going to use it to produce gratuitous violence or to teach people to get along better? Are we going to search for a solution, or are we going to stay part of the problem? 

Or, do we simply stick our heads in the sand and claim there is no problem?

After all…

We’re simply involved in the production of harmless entertainment.

A video game is just a game, right?

Paul Strikwerda ©nethervoice

PS Be sweet. Please retweet.
photo credit: naughty_dog via photopin cc, malloreigh via photopin cc,  demandaj via photopin cc, Orobi via photopin cc sparktography via photopin cc, Rad Jose via photopin cc

Send to Kindle

Spending a year with me

by Paul Strikwerda in Articles, Career, Freelancing, Gear, Internet, Journalism & Media, Money Matters, Promotion, Social Media, Studio 15 Comments

2012 is a year I will remember for many reasons, but the main reason is this: 

Your generosity.

Did you know that readers of this blog donated $2,500 to the National MS Society this year? Thanks to your contributions, our Walk MS team raised a total of $6,504!

When I told you that my friend Patrice Devincentis had lost her Sonic Surgery recording studio in Hurricane Sandy, you stepped up to the plate big time.

Donations to Sonic Surgery

Donations to Sonic Surgery

Right now, part of my basement is taken over by audio equipment that was donated to Patrice, mostly by friends in the voice-over community.

Just when she thought her career was over, your help gave her hope and a chance to start rebuilding a studio and a career. 

As soon as her recording space is ready, I will deliver all the gear on your behalf, but that’s not all.

When you go to the Sonic Surgery GoFundMe page, you’ll see that together we’ve raised over $2,600 for Patrice. We still have a long way to go before we’ll reach our $10,000 goal, but it’s a great start.

SPREADING THE NEWS 

As readers, you’ve also been generous with your blog comments (all 2,658 of them), retweets, Facebook “likes” and all the other ways in which you helped my stories reach a wider audience. Thank you so much for that! It works and here’s the proof.

A story like the introduction of Studiobricks (a new type of vocal booth), has reached almost two thousand readers. Mike Bratton’s interview and review of the Studiobricks ONE cabin, has been seen over fifteen hundred times. But there were more reviews this year. 

In collaboration with recordinghacks.com, I put the Microtech Gefell M 930 Ts microphone to the test; the amazingly affordable and brilliant CAD E100S mic, as well as a shock mount for the 21st century, the Rycote InVision™ system.

I presented seven reasons to hate home studios, and most recently, I had a chance to review Jonathan Tilley’s new eBook “Voice Over Garden.” 

THE NEW NETHERVOICE

Let’s remember that 2012 was also the year my website got a major facelift. It gave me a chance to write about why your website stinks, how analyzing web traffic can help you craft content, and how you can use social media to spread your message (as long as you don’t step into the filter bubble). 

If you’ve been following this blog for a while, you know that I love writing about the business of being in business. Having a great voice doesn’t mean that you’ll automatically have a great voice-over career. You have to be a savvy entrepreneur as well. 

When you open up shop, you’re all of a sudden the head of the advertising, marketing, sales and the customer service department. Are you sure you can handle that? Some customers can be a royal pain in the tuches, but you have to attract them first.

Over time you’ll notice that there are at least 10 things clients don’t care about, and that there are many things your clients won’t tell you that you absolutely need to know before you hit the record button. This year, I finally revealed my personal marketing strategy and the four keys to winning clients over.

Now, all these ideas didn’t appear to me in a dream. It has taken me quite a few years of running a freelance business to come up with certain vital concepts. Trial and error are the slowest teachers, and I had to learn many of my lessons the hard way. I still remember the day I almost made a $10,000 mistake.

Nethervoice studio

Nethervoice studio

STUDIO STORIES

On an average day I spend at least eight hours in my vocal booth/office, and of course I blogged about life behind the mic. I gave you the grand tour of my studio in two installments. 

First you got to see how I have outfitted my voice-over booth, followed by a review of the equipment I use to make my clients happy.

I also wrote about certain aspects of (voice) acting. In “Are You a Cliché” I dealt with the downside of doing impersonations. “Why you suck and what to do about it” is all about breathing and how to get rid of those nasty clicks and other mouth noises that can ruin a recording. “Are you playing by the rules” tells you what it takes to maintain a good relationship with your agent. 

MONEY MATTERS

In 2011, 44% of independent workers had trouble getting paid for their work. 3 out of 4 freelancers are paid late or not at all at least once in their careers. That’s why the New York-based Freelancers Union ran a campaign called “Get Paid, not played.”

I tend to write a lot about value and remuneration. Just click on the “Money Matters” category over on the right hand side of this blog and you’ll see what I mean. When my website got a make-over, I decided to publicly post my voice-over rates. Not everyone believed this was a wise move, so I wrote a story exploring the pros and cons of being open about fees. 

One relatively new way to fund your business, is to use crowdsourcing. I asked audio book publisher Karen Wolfer to share her experience with Kickstarter. Another money-related topic that came up this year was this: Should you work for free for charity? On paper “giving back” sounds like the right thing to do, but is it always the case? As with any of the stories mentioned above, click on the blue link to read the full article. 

TAKING CARE OF YOURSELF

Let’s move from wealth to health. I shall remember 2012 for one other reason. Never before have I written so much about fitness and well-being. In “Be kind. Unwind” I wrote about the importance of taking a break, being in the moment and leading a balanced life.  

After meeting the globetrotting host of The Amazing Race Phil Keoghan, I discovered four principles to live in the spirit of NOW (No Opportunity Wasted). In August it was time for me personally to cut the crap and rid myself of excuses that had me trapped in an unhealthy, sedentary lifestyle.

MAKE A DIFFERENCE 

All in all, 2012 has been a great year. We’ve had to weather some powerful storms, but the year was also packed with positive change. 

It always amazes me how relatively small changes can have a huge impact. Imagine someone throwing a pebble into a pond. See how the ripple effect moves through the water in ever-widening circles. That’s the effect one individual act of generosity can have.

It happens when people who care, share what they have to give without expecting anything in return. It can be time, it can be money or -as in Patrice’s case- even audio equipment. 

I am grateful and appreciative that you have chosen to take a few minutes out of your day, to see what I have to say. Many of you came back, week after week. Hopefully, you’ve found my stories and ideas helpful and worth sharing. If that’s been the case, I have news for you: 

I’m not done yet!

In fact, I’m ready to push more envelopes, stir more pots and be more outspoken in 2013. 

Do you think you can handle that? 

Paul Strikwerda ©nethervoice

PS Be sweet. Please retweet.

Send to Kindle

Why I Spy On You

by Paul Strikwerda in Articles, Journalism & Media, Promotion, Social Media 17 Comments

Anyone can write a blog.

Some people are very good at it.

Others can’t even come up with an interesting tweet.

Does it matter?

If you’re on a podium and there’s no audience, what’s the point?

I count my lucky stars because I have an audience and it has grown ever since I started blogging. It’s not entirely due to luck though, because I do my very best to make your visit as enjoyable and memorable as possible. 

Before I tell you about the visible and often invisible ways in which I do that, I’d like to share four goals with you that are always at the back of my mind when I blog:

1. write compelling content
2. engage my readers
3. increase my reach and readership
4. become rich and famous

As you can see, one thing leads to the other. Quality content stimulates readers to like, repost, retweet and comment. This increases my reach and grows my readership. And if I play my cards right, the world will fall in love with me and make me a wealthy man.

Yeah. Right.

Seriously, in order to accomplish all these goals there’s one thing I need to do:

I have to stop thinking about myself.

There’s only one person that really matters.

Yes, it’s YOU!

What  I want to write about is not that important. It matters what you want to read. Even though I’m not a psychic, I have a pretty good idea what you are interested in. Just look at the list of Popular Posts in the upper right-hand corner. Not only does it provide some social proof; we can learn something from this list. 

WHAT’S POPULAR 

Based on the headlines, only 4 out of 10 articles have to do with my profession: providing voice-overs with a European sound. I often use a voice actor’s lens as a springboard to write about things that concern all kinds of freelancers. My list of popular posts proves that this is a good way to increase my reach beyond the small voice-over community.

There’s something else I monitor closely on my blog, and that’s the level of engagement. Some posts get more comments, retweets and likes than others. Look at this list:

This definitely confirms a trend because most comments have little to do with voice-over related topics. They are about freelancing, running a business, social media, marketing and money.

Not only do I know what my readers are interested in, I can tell you that most of them live in the United States, followed by Great Britain, Canada and The Netherlands.  What I particularly like is that I have a nice mix of returning readers and people who stop by for the very first time. It’s great to have loyal fans and I love to welcome new friends!

I can also tell you how most people find me. Here are the results from the last few weeks:

And where do most referrals come from?


These stats are very useful, not only because they help me understand my readers better. They tell me how effective my blog promotion is, and where there’s room for improvement.

Looking at the statistics, I also learned that an increasing number of people are reading this on a portable device (mostly iPhones). Based on that, I totally redesigned my website to make it mobile responsive (see: The New Nethervoice). That alone has dramatically influenced my bounce rate.

Bounce rate is usually defined as:

The percentage of visitors who see just one page on your website and the percentage of website visitors who stay on the site for a small amount of time (usually five seconds or less). 

It might look great on paper to have thousands of people come to your website, but if they’re gone in a few seconds, what good does that do? Currently, the bounce rate for nethervoice.com is 1.98%. For mobile users, my bounce rate is even lower: 0.34%. Get this: my old site had an average bounce rate of 40-60 percent!

Looking at the most recent numbers, I can tell you that people spend about 3 minutes and 47 seconds on my site (mobile users: 4:21). That’s pretty good, considering the fact that the average visit to a website lasts less than a minute and often no more than 10-20 seconds!

Where do I find all these factoids? I find them on Google Analytics and with the help of a number of WordPress plugins such as the Site Stats on Jetpack and SlimStat. Keep in mind that we’ve barely scratched the surface when it comes to web traffic analysis. I can drill down on individual web pages and blog posts and get a fairly good idea of what my visitors are up to. I even know what some of them do when they leave…

SHARING THE LOVE

Readers often share my content by copying and pasting it to emails and social media. How do I know? I use a nifty tool called Tynt to monitor what content anonymously leaves this site. Go ahead, copy and paste something from this page and see what happens!

Each time someone pastes content from my site, Tynt automatically adds a url-link back to the source. When that link is clicked, the user is directed to this blog and can see the original article. This increases traffic to my site. 

Tynt is one more way to measure traffic and engagement. Like other analytics tools, Tynt tells me which keywords were used to bring visitors to my site and which content prompted people to take action. Thanks to Tynt I now know that most people use email and Facebook to share my stories.

The nice thing is: with all these tools at my disposal, I have a way to measure results; not just for this blog but for my entire site.

STAY WITH ME 

As you just saw, most visitors spend almost four minutes on this site and something tells me this might have to do with the content. But there are other things I do to try to keep you from leaving. One simple way is to instruct WordPress how to handle outbound links. 

An outbound link is a word, phrase or image that you can click on, that will take you to a new website. As you can see, if a word or a phrase appears in blue on my blog, it’s an outbound link or an internal link.

 Here’s how I created the link above in WordPress:

If I don’t check the box Open a link in new window/tab, the reader will leave my website once the link is clicked, and may never come back. By ticking that box, the outbound link opens in a new window while leaving my page open, and the reader can return to it whenever he or she done. 

You’ve probably also noticed that I often refer to earlier articles in this blog. Whenever I do, I make sure to create an internal link to those stories. Not only is this a service to readers who want to find out more about a certain topic, it tends to increase the time people spend on my site. And by the way, I don’t only do this for my blog. My entire site is filled with internal links.

From an SEO (Search Engine Optimization) standpoint, internal links are invaluable. They become the threads holding the spiderweb together that is nethervoice.com. Search engine robots (sometimes called spiders), use these links to find content for indexing. A web marketing specialist from Japan put it as follows:

If one webpage links to another, it can be thought of as a vote for the linked webpage. Therefore, the more credibility a webpage has that links to another, the better it is for the linked webpage. 

There’s one other thing I like to do to keep you here just a bit longer. At the end of most blog posts, you’ll find a link to the next article. 

Readers have told me that they stumbled upon one of my stories by accident, and then just kept on flipping the virtual pages from link to link. Every click is a YES from a visitor; a mini-endorsement increasing the site’s credibility.

Perceived credibility is one of the factors influencing the page rank of a website. Contributing to that credibility is social behavior. The more people link, like, pin, repost, and retweet a page, the more relevant search engines believe it is.

Don’t assume that your visitors will take action, though. You have to make it easy for them to share content. That’s why you find share and like buttons at the top and bottom of my stories. Secondly, it helps to ask people to take action:

Be sweet. Please retweet!

Those four words have increased the number of retweets by sixty percent!

Now, there’s a reason why I put that request at the end of a blog post, just as I added the phrase:

“If you enjoyed this post, make sure you subscribe to my RSS feed!

When people are finished reading a story, they’ve had an experience, and hopefully, it’s been a good one. Ideally, I want my readers to say:

“I want more of where that came from!”

or

“My friends need to read this.”

At that point they’re most likely to take action.

One of those actions can be to subscribe to this blog or to leave a comment.

HAVE YOUR SAY

If you’re a frequent visitor, you may have noticed that my blog roll is gone. In its place you’ll find the last five comments posted on this blog. There are a few reasons I made that decision.

Most importantly, very few people ever clicked on the links in the blog roll. That’s another thing Google Analytics told me. Secondly, not everybody on my blog roll was an active blogger and I didn’t feel like checking these blogs for fresh content every week. 

Why link to recent comments instead? Well, I want to encourage and reward reader participation. My most active friends and fans deserve to be featured more prominently. Having a blog just isn’t enough anymore to appear on this page. 

Once you post a comment, you’ll notice something else that’s new. I’m not going to tell you what it is. You’ll have to find out for yourself. 

SOCIAL MEDIA INTEGRATION

The last thing you might have seen is the Find us and like us on Facebook box I added a few weeks ago. You don’t have to leave this site to like me on Facebook, and you can see the faces of other “likers” as well. It will only display those “likers” that are already in your Facebook network. This creates a sense of community, and people are more likely to click “like” if they see the faces of friends. 

What I really hope is that you will click that button because you enjoy spending some time on this blog and you want to connect with me. This blog is published once a week. I update my Facebook page almost every day. It’s another place where we can be among friends and fellow-professionals and share useful information and ideas.

THE REAL SPY

As I have demonstrated, I’ve been keeping a close eye on you. Yes, I spied! But while I was writing this article, it did occur to me that the tables have turned. By sharing some of my hidden statistics with you, you were able to spy on me!

The truth is: I have no secrets. When it comes to blogging, I am an open book. In fact, that book is for sale. It’s called “Boosting Your Business with a Blog” and you can buy the unlimited PDF version right here on this website.

In it, I talk about creating compelling content, I teach you how to make your blog easy to read and I show you how to build an audience.

Please help me reach my fourth goal and buy this book today. It will be an enriching experience for both of us!

Paul Strikwerda ©nethervoice

Be sweet. Please retweet.

It looks stunning. It outperforms all known models. It can be assembled by hand in under an hour, yet this vocal booth costs less than other brands. What is it? Click here to find out. 

Send to Kindle

The Secret Ingredients In My Social Media Sauce

by Paul Strikwerda in Articles, Internet, Promotion, Social Media 21 Comments

Last week I talked about the importance of tailoring your proposal or demo to the needs of the client.

This week I’m taking it one step further. I will show you how you can apply the principle of personalization and customization to your social media presence.

In a moment, I’ll share some cool new tools you can use to spread the news about your business more efficiently and effectively. The end result: more fans for your Facebook page. A better search engine ranking. More hits for your website. Increased business.

Interested?

MISTER SOCIAL

If you’ve been following me for a while, you know I spend a lot of online time “socializing.” I blog, I tweet, I pin, I comment and I participate in discussions for at least an hour a day, if not more.

Now, level with me for a moment because I want your honest opinion.

Am I wasting my time on a magnificent distraction or could this be beneficial for my business?

While you think about that, I’ll tell you how I see it.

Social Media are tools. Tools aren’t inherently good or bad. It depends on how they are used, by whom, to what end and what the ultimate return on investment is.

Professionally speaking, I don’t go online to play games, to save souls or to share what I’m making for dinner. Social Media are part of my “undercover” marketing strategy. If you’ve read my recent article on undercover marketing, you know what I mean by that:

Any activity that helps you find clients and helps clients find you

Here’s my golden rule: You want to spend most of your marketing time and money where your market is. In my case, that’s online.

If you’re in the same boat, it’s wise to:

  • have many ways to be found and drive traffic to your website
  • share and promote compelling content and services
  • create opportunities for clients to get to know you and interact with you

WHY JOIN THE MASSES?

At this point you might say: “I already have a website. Why should I join Google+, Pinterest and Twitter? I have enough on my plate.”

First off, counting on your website to bring in business is a very passive approach. You’re asking the world to come to you and the world is lazy and doesn’t know where to find you. If you don’t make any noise, no one will hear you.

Secondly, most websites aren’t very social. They offer static content and very little opportunity for interaction (more about sites in: Why Your Website Stinks). Search engines hate that, and so do your clients and fans.

Places like Facebook and LinkedIn on the other hand, are buzzing with activity and offer amazing opportunities to proactively build a network, strike up a conversation and -eventually- take people to your store. 

Remember: the purpose of this strategy is not to sell anything. You’re just building relationships. Facebook friends might become clients. Clients become fans. And eventually, your fans will do some of the marketing for you.

Here’s what I really like about Social Media: most of these platforms are (still) FREE! All you need to invest is a bit of time, energy and creativity. The returns could be tremendous.

There’s just one caveat. It’s easy to personalize your own website. It’s a bit more challenging to give generic sites such as Twitter and Facebook a personal and professional touch. In order to do that, let’s take one step back.

DESIGN YOUR IMAGE

First you have to create an overall look for your business in general and your website in particular; something that’s instantaneously recognizable. In my case it’s the color scheme of orange and dark gray, as well as the picture of me with the orange tulips. 

Then you consistently use your look across multiple platforms. 

Nethervoice Gravatar

 

One way of doing that is by creating a Gravatar. That’s short for Globally Recognized Avatar. A Gravatar is an image that follows you from site to site. It appears beside your name when you do things like comment on a blog.

Using a Gravatar reinforces your image, it creates a connection with the reader and it increases your credibility.

Content spammers usually don’t use Gravatars, so, having one identifies you as a genuine, trustworthy contributor. Besides, it makes you look much more personable.

Or would you rather have a Mystery Man picture next to your comment?  

So, how do you create a Gravatar? Click on this link and follow the instructions. It’s quick and it’s easy.

TWITTER

Whenever you go online, this image of me and my orange tulips will pop up. Once people make it to my website (the ultimate goal) they get a feeling of familiarity because they’ve seen it before.

Let’s look at my Twitter profile:

There are two other things I did to customize this profile. I added a hyperlink to my 160 character bio. It leads to one of my demos. Now, my over 2200 Twitter followers can hear what I sound like, and all it takes is one click.

Here’s the second part. Normally, the full link to that demo would look like this:

http://soundcloud.com/paul-strikwerda/paul_strikwerda-international

It wouldn’t fit into my bio, but luckily SoundCloud can give you an abbreviated version that looks like this: http://snd.sc/KyX8oJ. You could also use a service like tiny url or bit.ly to shorten your links. Before you do that, there’s something you should know.

Internet users have become increasingly suspicious of these shortlinks because you can’t really tell where they originate from. With so much harmful and useless crap floating around in cyberspace, people are more inclined to click on links they can identify and trust. 

So, how did I create a shortlink to one of my SoundCloud files that incorporates the url of my website and looks like this?

https://www.nethervoice.com/5oy3

I used a WordPress plugin called Pretty Link. Once installed, it will appear on your dashboard and allow you to generate shortlinks for all kinds of online content. This is what the window of the Pretty Link admin area looks like. It’s pretty self-explanatory. 

SOUNDCLOUD & PINTEREST

As you can see, I am visually and virtually connecting some of the content sharing sites people can find me on: Twitter, SoundCloud and Nethervoice. That way, they can cross-pollinate. It’s all about the sum of the parts.

If you’re not terribly familiar with SoundCloud, it’s kind of a YouTube for audio recordings.

All the embedded demos on this site are stored in SoundCloud. As you can see, the audio tracks are depicted as waveforms and listeners can easily download, distribute and comment. 

You can also use SoundCloud to upload demos to your Facebook page by creating a BandPage. You don’t have to have a band to do that.

It gets even better. Recently, SoundCloud introduced a new feature that makes it possible to “pin” your audio to your Pinterest boards.

Pinterest is one of the fastest growing content sharing sites, allowing you to create and manage image collections. Each collection has it own pinboard and here’s a screenshot of a few my boards:

When you click on a particular board, all the images on that board are displayed. Individual images can be “re-pinned,” liked on Facebook, emailed, embedded and shared on Twitter. But here’s the real magic: once you click on a particular photo, it becomes a link and you are taken to the site the photo is taken from. You can promote blog content by pinning it, YouTube videos as well as your SoundCloud demos. 

Why is all of this relevant? Pinterest is popular and is said to drive more traffic to websites than Twitter.

HubSpot recently published “How to use Pinterest for Business” which will tell you everything you need to know about this exploding content sharing service.

So, are you ready to become a social butterfly, or do you still have reservations?

What have you done to spice up your social media profiles and increase your reach? Share your tips below and be sure to add a link to your website.

I have lots more tricks up my sleeve, and next time I’ll take you behind the scenes of this blog!

Paul Strikwerda ©nethervoice

Send to Kindle

The New Nethervoice

by Paul Strikwerda in Articles, Internet, Promotion, Social Media 88 Comments

the old layout

Surprise!

No more brown, blue and green.

Gone are the windmills in the background.

Good old Double Dutch had to make way for the new Nethervoice. It might take some time to get used to, but believe me: it was inevitable. Let me tell you why.

If you have your own domain, do you know how many visitors come to your website in a day or a week; how they found your site; what they were looking at during their visit and for how long they stayed before going somewhere else?

If you don’t, you are in trouble. It’s like owning a store and having no idea how many customers come in and what they’re interested in. You cannot manage what you don’t measure.

As I was going over the Google Analytics stats for nethervoice.com, I had an epiphany. It turned out that in the last six months over 50% of my visitors had used a mobile device to access my website.

With millions and millions of tablets and smart phones sold, that was not exactly a revelation. My epiphany came when I realized that my site was never designed with mobile devices in mind.

DRIVING BUSINESS AWAY

Nethervoice.com looked okay on a 20″ monitor, but on an iPhone it was dreadful. Important information was cut off, buttons had disappeared and it was very user-unfriendly. No wonder my bounce rate was way too high.

Unknowingly and unintentionally, I was driving most of my visitors (= potential clients) away!

Now, do you know what your site looks like on an iPad or an Android?

Would you like to know?

Why don’t you visit this site right now and type your url into the test field. You can select “width only” or “device sizes” to find out what others see when they look at your website using a mobile device. If you’re on a desktop, make sure you enlarge the screen all the way to the right to reveal the iPad Landscape setting.  

In my case the conclusion was crystal-clear: I would have to build a new site from the ground up. These were my criteria:

  • It had to be mobile responsive to allow my site to automatically change layouts according to the visitor’s screen size, whether on a desktop, smartphone or tablet
  • I wanted to maintain it myself
  • It had to have a sleek, professional look
  • It had to represent who I am and what I stand for
  • I wanted to open an online store and make my demos downloadable

 

My content management system (CMS) of choice would be WordPress. Because my old Double Dutch blog was WordPress-based, I already knew how easy it was to create pages with little or no knowledge of html code. If you’ve never worked with WordPress, here’s what you should know.

The look and functionality of a WordPress site is determined by a template called a theme. Right now there are thousands of themes available, but not all of them are mobile responsive. Most themes can be customized to your suit your needs and reflect your style.

Some templates are specifically designed for bloggers, photographers, restaurants, bands et cetera. Many themes are free, but premium themes cost anywhere between $35 and $100.

The theme you’re looking at right now is called ProMotion. Try changing the screen size manually and see what happens. You’ll notice that the layout changes but that the content remains visible.

EASY DOES IT

The functionality of a theme can be enhanced by plugins and widgets. For instance, the Subscribe box in the upper right-hand corner of this blog and the list of Popular Posts are both plugins. Once installed, they can simply be dragged and dropped to the sidebar as a widget. No programming experience necessary. Because this is open source software, you can choose from a database of more than 18,000 plugins!

The WordPress platform itself, as well as the themes and plugins, are regularly updated. When an update becomes available, it can usually be installed by clicking a button. It’s that easy. If you’ve ever worked with a more traditional CMS, this is like going from a stick shift to an automatic. And since I’m not a computer geek, I prefer automatic.

ENTER THE EXPERT

I do know my limitations, and to make sure the transition would be smooth, I asked Joe Davis to give me a hand. Joe knows WordPress inside out, and he recently helped Dan Lenard, the Home Studio Master, with his new site. It was particularly important to me that my entire archive of blog posts would migrate seamlessly. 

Before my new site went “live,” Joe uploaded the theme to his server and put the main building blocks in place. That way I could see what the site would look like as we worked on the individual pages. It’s almost like writing a book: you go through several drafts before coming out with a finished product.

I asked Joe about the biggest hurdle he had to overcome in this migration project. This is what he said:

When working with someone like you Paul, who has such a good understanding of what a website can do and brings out that functionality with plugins, it can be a challenge to make sure they all play nice with each other. The more plugins you have, the greater the risk of a conflict between some of them.

You work a lot with the WordPress content management system. What are the advantages of WordPress as opposed to the more traditional CMS systems?

This may come as a surprise to some of your readers but although WordPress started out as a blogging system, it has turned into the world’s most popular CMS. WordPress is a very fast, easy to use, robust framework to build a site in. With the enormous list of plugins available you can add almost any functionality you are looking for. The way themes are handled by WordPress also provides lots of flexibility for the creative folks among us.

With WordPress, web design seems to have become a lot simpler. But not everything is as easy as it seems. What are some of the things you recommend people get help with?

It depends on what the goal of the website is, but generally I would say the areas that people need the most help with are theme/layout design if they are creating a new design and Search Engine Optimization (SEO). On site SEO can be the difference between a great website that nobody sees and a great website that needs a new welcome mat because so many people have stopped by.

What basic mistakes do you see when you visit websites?

Everyone wants their website to be attractive but it is also important to remember why people are on your site. They are looking for something and that should be as painless an experience as possible. Many times I see websites that have huge beautiful headers with lots of pretty graphics. The problem is users have to scroll in order to see the content and must do so on every page. To add that extra step in order to get to the meat and potatoes, on a platform like the Internet where people decide if they are going to stay or leave within seconds, is not a gamble I’m willing to take. Other common mistakes include poor usability, content disorganization and lack of SEO.

Your main job has to do with SEO. Any tips for the uninitiated to improve their SEO?

There is so much you can do, but you will be ahead of most if you remember these life basics that apply just as much online.

If you are interesting, people will come talk to you! Content, content, content! If you don’t have good content, the search engines won’t give you much attention and humans won’t either.

Speak their language! What does someone do with a magazine they pick up that is in another language? Usually nothing because they can’t understand it (or maybe just look at the pretty pictures) but either way the text is lost. Often people will put important keywords that they want to rank well for… in an image. This is a big mistake. Be very careful what you put in graphics. Search engines can’t read anything that’s in an image and will ignore it.

You are associated with who you pal around with! Relevant inbound links are critical. Regarding linking up: Pretend you are looking for a date. Make sure that person is from nice folks with similar interests. If you are a voice actor don’t have your buddy with the real estate company link to you unless the page he links from has content directly related to your field. A link from an audio production house will have a much better result.

Where can people best reach you?

Well, let’s practice a little SEO here. Please visit us for more information about Voice Over Websites and Marketing. See what we did there? We created a relevant inbound link with relevant anchor text to a special page I created solely devoted to voice over that opens in a new window. And you linked to a relevant page which is good for your site. Everyone wins!

Meanwhile, why don’t you do some site-seeing and let me know what you think of the New Nethervoice. Your feedback is much anticipated and appreciated!

Paul Strikwerda ©nethervoice

We could all use more clients, but where to find them? Next up, I’ll  offers you a counterintuitive strategy: stay under the radar!

Send to Kindle

Raising money for your business

by Paul Strikwerda in Articles, Freelancing, Internet, Money Matters, Pay-to-Play, Promotion, Social Media 2 Comments

So, you have this amazing idea for a new service, a movie, a video game or a CD. Your plans are in place. Your team is ready. What’s the one thing you need to make it happen?

Money!

One way to get your hands on a chunk of startup cash is to pitch your idea to investors. A few years ago, Priscilla Groves and James Kennedy did just that. They went on the TV show Dragon’s Den, to raise cash for their budding business called “Piehole,” an online voice casting service.

Did they get the money they asked for? Find out for yourself:

Audio book publisher Karen Wolfer had a different idea. She used crowdfunding to pay for the spoken version of “Safe Harbor,” by Radclyffe. You can find her project on Kickstarter.com.

Since launching in April 2009, Kickstarter has successfully funded more than 20 thousand projects backed by 1.8 million people who raised over 200 million dollars.

The idea is simple. Once your project is approved, you post it on the site and you list how much you’d like to raise within a certain time frame. Visitors to the site can pledge a dollar amount and in return they receive a reward.

If the project succeeds in reaching its funding goal, all backers’ credit cards are charged when time expires. If the project falls short, no one is charged.

SUCCESS STORIES

Winning projects don’t get to keep all the money raised. 3-5% goes to Amazon Payments for processing the donations and 5% goes to Kickstarter.

Video game developer Double Fine Productions surprised everybody in 2012. They were shooting for a 400 thousand dollar investment. Within 24 hours they had received over 1 million. An hour before it closed, the project had reached the 3 million dollar level.

Entrepreneur Eric Migicovsky outdid them. He created Pebble, a futuristic watch that syncs with Android or iPhone apps. Migicovsky raised over 10 million dollars!

Compared to them, Karen Wolfer was asking for a modest $4,700. Why did she decide to raise funds using Kickstarter? Karen Wolfer:

“With Kickstarter, the money is collected before the recording project is started. Fees can be paid for narrators, sound engineers and materials up front. And by involving fans of the story or of the narrator, it becomes a form of pre-advertising for the finished book. Social media is utilized in a big way, so buzz is created from the first stage of an audio book’s life.”

You need a minimum $4,700 for this project to get the green light. Is this your entire production budget, and if not, what does it cover?

“Yes, this is my entire production budget. It will cover travel expenses for the actresses (Diane Gaidry) we signed to do the book, her fees, the sound engineer fees, and a new pre-amp we need.”

How do you reach potential backers?

“Social media: Facebook, Twitter, emails. Lots of them!”

Your company, Dog Ear Audio specializes in lesbian literature. What has been the response, so far?

“Pretty darn good! There is a passionate fan base for these stories, and Dog Ear Audio is the only audio publisher serving this niche market. The biggest surprise so far is the dollar amounts being pledged. We’ve had more pledges over the $100 amount, than we’ve had of the expected $5 and $10 amounts. The biggest pledge was a whopping $500 from folks in the Australian Outback! That floored me. But it also showed me there is a hunger for these books.

All the money is coming from fans of the author our narrator, and of course, we also have fans of Dog Ear Audio’s other titles. They have been very loyal customers. We’ve had pledges from the aforementioned Outback of Australia, the UK, and all over the US. I wrote to my brother about donating, but have not heard back from him. If he doesn’t help, boy, is he in trouble.” 😉

What will happen if you don’t reach your goal on June 1st. Will “Safe Harbor” still be recorded?

“Lol…I won’t let that happen now that we are so close. There are still lots of people to meet and share our project with. It’s all a matter of finding those ‘friends’ and groups that this story would appeal to. It is very much like any sales campaign, only the sales work is done first. You get paid first, and then you create the product.

The great thing is, there are still sales to be made after the book is published through the normal sales pathways. But to further answer your question, yes, I would still record “Safe Harbor” because I believe in this project so much, and I know the fan base is there.”

Based on your experience with Kickstarter, will you be using it again?

“Absolutely. The site is so beautifully organized. It is easy to create your project, all the answers are there to help you with the process, and I love the energy the creators of Kickstarter put into all their communications. Someone has put a lot of thought into the entire process.

A huge side benefit to launching a project this way, is that you can measure the likely success rate of your book, or any project, before you invest considerable time and money into that work. I have seen some projects receive no money, so maybe that idea needs to be revamped or even abandoned. But the person now knows that there may not be a market for that idea without having invested a lot of their own money.

Or, it may be that person needs to hone up on their social media skills. That can make or break a project, too. And as you see with Kickstarter, if a project does not receive full funding, no money is collected from donors. It is safe for anyone pledging.

I understand that it helps if a person donates to other projects before they launch their own. It is a form of ‘payback karma’; you help me, I help you, not only in donations, but in advertising of a project. I have ‘liked’ other projects that are similar to mine, and they have done the same to me, so the social networking is wonderful. Sooooo, if anyone needs a place to start, I would greatly appreciate any help from this voice-over community toward our goal.

One last detail. We are donating a percentage of any monies collected to the Safe Harbor Prison Dog rescue in Lansing KS. There are more details on this on our Kickstarter page. Again, it is in the spirit of paying it forward, and sharing the abundance that is out there.”

RISKS & RETURNS

Karen reached her goal three weeks before the deadline plus and extra $1,000. It doesn’t always work out that way. In 2011, 46% of the projects posted on Kickstarter were successful. In 2010 the success rate was 43%.

Let’s assume a project reaches its minimum limit. Who will hold the fundraiser accountable to live up to his or her promises? Kickstarter writes:

“It is the responsibility of the project creator to fulfill the promises of their project. Kickstarter reviews projects to ensure they do not violate the Project Guidelines, however Kickstarter does not investigate a creator’s ability to complete their project. (…) At the end of the day, use your internet street smarts.

Pledges to Kickstarter projects are generally not tax-deductible and if you live outside of the United States, the site will tell you that you might “experience a problem trying to pledge.”

Then there’s the fact that the success of a Kickstarter campaign heavily depends on word of mouth. It’s the number of backers that determines what gets funded and not necessarily the quality of what’s being offered. It’s a popularity contest.

If we would leave it to public opinion, the paintings of Thomas Kinkade would now be in the Museum of Modern Art. Indie artists looking for funding might think twice about seeking support for their work on Kickstarter.

Last but not least, funding Kickstarter projects is not an investment. You might get a T-shirt out of it, or some public recognition from an author, but that’s it.

What if Eric Migicovsky’s Pebble watch becomes a huge hit? We know that Kickstarter and Amazon together take about ten percent of his 10 million dollars raised.

If you have pledged $99, all you get is a watch. Okay, it’s a very cool watch, but still…

Would you back or post a project on Kickstarter?

Paul Strikwerda ©nethervoice

Send to Kindle

Exhibitionists, Voyeurs and Stalkers

by Paul Strikwerda in Articles, Internet, Journalism & Media, Promotion, Social Media 4 Comments

In the past these were dirty words for dirty people.

Now these very same words can be used to describe the average social media addict.

We like strutting our stuff in public. We want the world to watch us. And we follow the fools who think that tweeting nonsense all day long makes them relevant.

8:05 AM. In line at Starbucks.

8:10 AM. Ordering a tall latte.

8:15 AM. Should have asked for a double shot of espresso.

8:18 AM. Back in my Mercedes. New Jersey Turnpike, here I come!

8:21 AM. In a car accident. Tweeting and drinking coffee don’t go well together.

9:33 AM. Thank goodness this hospital has a Starbucks.

We can laugh about it. We can cry about it, but things like tweeting and texting are changing the way we communicate. Even the way we dress.

If you don’t believe me, you should shop for winter gloves and count the pairs with holes in them or with special patches. Touchscreen gloves, that’s what they are called. Snowstorms, twisters and other natural disasters won’t prevent mankind from texting.

Every single day, two hundred trillion text messages are received in America alone (source). That’s more than an entire year’s worth of regular mail.

Nielsen reported that the average American teen sends 3,339 texts each month. That’s more than six per every hour they’re awake. The girls are beating the boys with 4,050 texts per month, (boys send an average of 2,539 texts). Mind you, these numbers are from 2010!

But it’s not just the kids. Go into any supermarket and count how many times you’ll hear a mother tell her stroller-toddler:

“Not now sweetie. Mommy’s texting.”

8:42 PM. At Trader Joe’s. Should I buy broccoli or cauliflower?

Thanks to all these very important messages, safety is no longer the number one reason for getting a phone. We just love being social, don’t we?

THE FACEBOOK REVOLUTION

In 2010, Facebook beat Google as the most visited site (if we leave out visits to Google-owned YouTube). A year later, Facebook’s U.S. advertising revenue of 2.2 billion dollars had surpassed that of both Google and Yahoo.

It is THE place to hang out and make new friends. It’s that wonderful platform where -in the midst of an economic crisis- everything is always A-Okay. No matter what happens, the show must go on  and we keep on dancing.

Smile people! Always beware of your brand. Heaven forbid we become real and share our fears and failures.

Occasionally, some Facebook friends will vent their frustrations, but overall, a happy-go-lucky attitude seems to be the norm: Do what you love and the money will follow. 🙂 Really?

Many Europeans consider this attitude to be “typically American.” They see the States as a country where people have a hard time accepting failure. We’d rather take a happy pill than deal with our problems. We’re certainly not going to share them on our Facebook Walls. We’ve turned those into advertorials and infomercials:

9:15 AM. Join me for an online seminar where I’ll teach you how not to waste your time on Facebook. Remember the early bird discount!

10:02 AM. Finished an amazing gig with an amazing director. Life is good. It’s great to be back in L.A.

11:46 AM. Jesus rocks! He guided me to book another gig for Playboy Enterprises. Praise the Lord.

11:47 AM. Deuteronomy 5:11

11:48 AM. John 8:7

11:49 AM. Broccoli or cauliflower?

1:15 PM. There’s a new article on the Nethervoice blog. Be the first one to read it before it appears on VoiceOverXtra.

Yep, Facebook is definitely a site we can’t live without. In fact, we need more of those online chatrooms. What did you just tell me? You’re not on Google+ yet? Boy, you’re missing out on something spectacular. It’s great for your business. The other day I saw a video of a dog. Man, that was funny. Every time his owner began playing the guitar, this dog started smiling. No kidding. I’ll send you the link.

3:30 PM. Wasted another 3 minutes watching a dog on YouTube. 

A WINDOW TO THE WORLD?

Look, I am not going to pooh-pooh social media again, but we should bury the idea that these sites are widening our world and increase interpersonal connections.

First of all, we don’t seem to know the difference between socializing and advertising. Socializing is all about connecting with others. Advertising is drawing attention to oneself in order to sell. If that becomes the main purpose of the interaction, it will turn people off. Sooner rather than later.

Secondly, people mainly interact with people they know or agree with. We block the rest and ban them from our circles. And if we don’t do it ourselves, algorithms will make sure that we see what we want to see and hear what we want to hear. Author and activist Eli Pariser calls this the “Filter Bubble.”

Based on our location and on what you and I have searched for and looked at in the past, certain websites (like Facebook) and search engines now use algorithms to predict and select what we’d be interested in right now. They call it “creating a personalized experience.”

YOUR WEB YOUR WAY

If you’re in the market for a new set of wheels and you’ve been browsing a few dealerships, chances are that you’ll be presented with car commercials instead of chewing gum ads. If you’re a fan of the current man in the White House and you keep track of his party’s politics, you won’t be exposed to Tea Party rhetoric. So far, so good, right?

Amazon and Netflix work the same way:

“If you liked this product or that movie, here’s what we recommend you check out next.”

I once made the mistake of tweeting about how much I love my memory foam mattress. Within the hour I was followed by three companies selling mattresses. I wanted to challenge them to a pillow fight.

But wait, there’s more!

If you and I were to enter the same keywords in Google, we would receive different results, based on past online behavior. You will get sites that are more in line with your interests and I will get sites that -according to the secret algorithm- will resonate more with things I prefer. Why is that so terrible?

DIVERSITY IS THE SPICE OF LIFE

I happen to think that it’s good to be exposed to different points of view. If I am only presented with an invisibly edited and uncontrollable stream of information that confirms my own bias, I lose something very important. Eli Pariser puts it this way:

“The Internet is showing us a world it thinks we want to see, but not necessarily what we need to see.”

We need to see how other people live and we need to hear what other people think. Intellectual discourse is part of a healthy democracy.

If we wish to promote peace, understanding and compassion in the world, we have to open ourselves up to other ideas, other traditions and the very things we don’t comprehend. Things that may make us uncomfortable. Otherwise, stupid stereotypes will go unchallenged and the people on this planet will never overcome their conflicts.

5:15 PM. More of the same is not only boring, it’s dangerous.

5:16 PM. I don’t want some geek at Google to tell me what’s relevant.

Knowledge empowers. Ignorance separates.

NOW WHAT?

It’s time to burst that filter bubble and give us control over the selection of sources of information. I don’t need Yahoo to determine what types of news stories will appear when I switch on my computer.

I want Facebook to be more about sharing and less about selling. I want parents to care more about their children than about their smart phones.

I want drivers to switch off their Blackberries and pay attention to the road. I want more people to be in the moment, instead of describing it on some electronic device.

That’s all great in theory, but here’s the question that’s been haunting me:

Will that ever happen or did we pass a point of no return?

5:24 PM. I am a practitioner of Positive Pessimism.

5:25 PM Hoping for the best. Expecting the worst.

Paul Strikwerda ©nethervoice

Send to Kindle

Winning an Audition. Losing the Job.

by Paul Strikwerda in Articles, Career, Journalism & Media, Promotion, Social Media 13 Comments

She jokingly called her students “germ bags” and described school parents as “snobby” and “arrogant.”

On Facebook.

As a result, this Massachusetts math and science teacher lost her $92,636-a-year job.

A waitress at a pizza restaurant in uptown Charlotte was fired after making derogatory remarks about customers who’d made her work an hour past the end of her shift and only left a small tip.

On Twitter.

Comedian Gilbert Gottfried lost his job as the voice of the Aflac duck, after the insurance company found out he was tweeting “jokes” about the devastating tsunami in Japan.

Free speech is a wonderful thing, as long as you realize who’s listening. Big Brother is following you. He might even be a

Read the rest of this story in my new book. Click on the cover to access the website and get a sneak peek. Use the buttons to buy the book.

Making Money In Your PJs cover

Send to Kindle