Money Matters

The Lowdown on Lowballing

by Paul Strikwerda in Articles, Career, Freelancing, International, Money Matters 70 Comments

You’ve probably heard the story of the priest who preached the same sermon every Sunday.

After a few weeks, some of the parishioners got tired of it and demanded an explanation.

“Do you really want to know why I’m repeating myself at every service?” asked the priest. The crowd nodded.

“I will continue to tell you the same thing over and over again, until you take it to heart and do something with it.

If you don’t change your behavior, I don’t see any reason for me to change my sermon.”

Well, I may be the son of a minister, but as a writer, I can certainly relate to this priest. When it comes to setting rates, I sometimes feel I’m talking to a sea of people with frighteningly short memories and no backbone.

Watch me as I go to my pulpit and address the crowd:

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Why Pay to Plays will Implode

by Paul Strikwerda in Articles, Internet, Journalism & Media, Money Matters, Pay-to-Play 58 Comments

Read this story in my new book. Click on the cover to access the website and get a sneak peek. Use the buttons to buy the book.

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Picking Bodalgo’s Brain

by Paul Strikwerda in Articles, International, Internet, Journalism & Media, Money Matters, Pay-to-Play, Studio 13 Comments

“I’m being offered $200 to narrate a 120-thousand word audio book. Do you think that’s a fair rate?”

“A client wants me to record a movie trailer for $150. Should I do it?”

Not a day goes by without someone asking these types of questions on Facebook, LinkedIn and Google+.

Sometimes I stick my neck out and I respond to these questions, especially when I get sentimental and remember the early days of my career.

I was young and unafraid and incredibly ignorant. Back then there was no Internet. Picking brains became my specialty.

On other days I’m not so sappy, as I remember the kind words of my business coach:

“If you’re a Pro, you know what you’re worth. If you’re not, go do your own homework! You won’t learn a thing if I hand you everything on a silver platter.”

He was right.

These days, getting info has never been easier. Search Google for voiceover rates. You’ll get about 5,600,000 results in 0.52 seconds. How’s that for starters?

MONEY TALKS

Bringing up rates usually spells trouble. Talent likes them to go up. Clients love paying less. Where to begin?

The Freemarketeers will tell you to leave everything up to the unregulated forces of supply and demand. After all, it worked well for subprime mortgages, didn’t it? The Interventionists fear a free fall for all. They want rates to be regulated.

Unfortunately, it’s not that black-and-white. Voice-Over rates reflect many variables, and unless you belong to a union or you have an agent, it can be tough to put a price on your pipes.

Enter a parade of Pay-to-Plays. You pay for the privilege of being offered the opportunity to audition and bid for projects, together with thousands of other privileged colleagues. Here’s the catch.

As a member, you often have to subject yourself to an agreed price range per project deemed reasonable by that site. Whether or not you choose to accept that range depends on your personal Price Floor.

A Price Floor is a point below which a product or service should not be sold, or else you’d incur a loss. I bet you anything that most people reading these words right now, have no clue what their price floor actually is.

Be honest. Do you?

A EUROPEAN PERSPECTIVE

If you’ve read my work before, you know that I have written about U.S.-based voice casting sites and their perceived influence on dwindling voice-over rates.

On January 8th, 2008, a new player entered the market: Bodalgo. Based in Germany, Bodalgo is the brain child of a man who once had a very boring job as the deputy editor of Penthouse: Armin Hierstetter.

Armin’s no dummy.

He studied the existing P2P’s carefully, as he set out to take the good and improve the bad to create something beautiful. Unlike similar sites, Bodalgo is available in German, Spanish, Italian and English (American and British).

Now, if you think that you can buy your way into Bodalgo, you are wrong. No matter the credit limit on your Visa Card, if you sound like crap, you can’t join the club.

Bodalgo caters to clients from all over the world, but because it’s based in Bavaria, it’s a gateway to the European voice-over market. This brings me back to rates. How does Bodalgo compare to its American counterparts?

I (PS) decided to check in with the boss: Armin Hierstetter (AH). Here’s a transcript of the interview.

PS I just saw a project posted on your site in the 100-250 USD range. It made me think: Is Bodalgo going in the direction of its American counterparts, or did I miss something? Has $100 always been the minimum?

AH In USD the minimum range starts at 100 dollars (the Euro has a 50 to 150 minimum range as – for example – a local radio spot in Germany is usually 50 to 55 Euro).

If jobs are posted that are budgeted too low (intentionally or not), Bodalgo contacts the voice-seeker suggesting what we believe is a fair rate. Sometimes the voice-seeker sees our point and is willing to raise the budget, sometimes not. If the voice-seeker does not agree on increasing the budget, the job simply does not get posted. Period.

Of course, we hear many times:

“What? You want me to pay 250 USD for a job that is done in five minutes? You must be insane, you [censored]”

Well, depending on my mood, I sometimes try to explain why voiceovers cost what they cost (knowing that with these types of folks it really does not help at all in most cases), or I simply press the delete button and go on with whatever I am doing.

PS Bodalgo’s been in business for a few years now. What’s your overall take on how voice-over rates are established and where they are going?

AH There are many factors when it comes to rates. Here are few of them (this is by no means meant to be a complete list):

Your voice:

  1. Experience
  2. Skills
  3. Uniqueness (most important if you ask me)

Your studio:

  1. Equipment
  2. Recording skills

Other factors:

  1. Currencies
  2. Inflation

I see a link between equipment becoming more powerful yet more affordable, and declining voice-over rates. Let me share three trends with you:

1. The costs for your own studio are coming down, so you can make this beneficial for your clients as well;

2. Because many talents build their own studios, there is much more competition which also leads to lower prices. That’s how the market works.

PS Sorry to interrupt, but clients are saving money due to the increase in home studios. They no longer need to pay for studio time, an audio engineer/editor and a director.

It is my impression that these savings are simply pocketed and not passed on to the voice talent. In the end, we end up doing more for less. Shouldn’t this give us some leverage to raise our rates?

Armin Hierstetter

AH I fully understand that voice-seekers already save a lot of money because they’re used to getting the finished audio from the talent without paying for a studio.

I want to be honest with you. I really think that’s one of the biggest mistakes talents have made for a very long time: They did not charge properly for the studio work, only for the rate as a talent. It will be VERY difficult to change this to an approach where talent charges their normal rate plus editing costs;

3. More and more people of the type “My friends all tell me I should host a radio show,” buy a Shure SM58 microphone and think that their laptop recording is God’s gift to the audio world. Untrained amateurs seem to flood the market.

What’s worse, there are many voice-seekers out there that listen to crap demos thinking they are actually good, because they don’t have a proper recording at hand to compare.

But one thing is for sure: Bodalgo will never start to accept amateurs. Yes, there are a few talents with Bodalgo that have just slipped through the net that might not have passed if I had been pickier the day I activated their accounts. Still, the level of Bodalgo’s talent is much, much, much higher than with any other Pay2Play site that we’ve come across.

PS What’s your advice on how to best play the game? Everybody loves to win an audition, but not at any rate. Do you expect voice-over rates to go up any time soon?

AH If you ask me, the reasons why rates should go up are purely to be seen in costs of living. If those prices would be stable, I’d say it’s fair to assume that our rates would stay stable as well.

With financial markets facing the issues they face at the moment, including all the effects like higher inflation, increased costs for energy, food, rent etcetera, I think that we’ll see rates rising over the next years to cover the rising living expenses.

PS Inflation correction keeps rates at the same level. Talent won’t be making more just because the number on a check is higher. If we wish to increase the amount of money coming in, we need to compensate for the rise in the cost of living, and add e.g. 10% to whatever we’re charging.

AH Well, U.S.-based talent benefits from the weak dollar when paid in Euros by Euro-Zone clients. The opposite is true for Euro-Zone-Talent paid in USD. U.S. clients will not accept higher USD prices just because of exchange rates. It’s really just bad luck for us Euro-Talents. 

So, to cut a long story short: Yes, I see higher rates over the next years. But this is only because everything else will go up in price as well.

PS So, how can we best prepare for the tough years that are ahead of us?

AH 1. If you have not done so already, invest in your own studio.

2. Buy the good stuff (like Neumann or Brauner for mics, for example) as it will serve you well many, many years. Personally, I would no longer waste money on analog equipment. I would solely buy digital stuff (like the TLM 103 D from Neumann).

PS Quality equipment is essential, but owning a state of the art camera does not make one a top-notch photographer.

AH I do appreciate that a cool mic does not make a great voice talent, but this is not where I am coming from at all. I am just a firm believer that successful talent simply needs both: A well-trained voice and great equipment to deliver high-quality audio. There are too many Samsung USB mics out there in my opinion.

I know, of course, that those top shelf brands are pricey. But when you look at what you (and your client) get for the money – it turns out to be an excellent investment.

3. LEARN HOW TO RECORD PROPERLY!!! It’s really, really, really (I mean it) horrible to hear how bad, bad, bad many of the auditions are recorded (hiss, bad miking, bad levelling, bad everything). Use proper headphones to proof-listen your recordings and be super critical about the work you deliver. [Armin insisted this should be printed in bold]

PS Can Bodalgo keep both voice-seekers and voice talent equally happy, or is that impossible?

AH That’s easy: Our main goal is to attract more and more voice-seekers that post sanely budgeted jobs. We want to provide them with the easiest solution available to find high-quality talent without paying any commission. That way, both sides will win.

PS Herzlichen Dank, Armin.

Paul Strikwerda ©nethervoice

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Is voices.com playing a numbers game?

by Paul Strikwerda in Articles, Internet, Money Matters, Pay-to-Play 15 Comments

On February 11, 2011, VOICES.COM released new numbers testifying to the success of the company.

There’s every reason to congratulate the owners, David and Stephanie Ciccarelli. They proudly announced “$39,290,580 in Total Earnings by Voice Talent at Voices.com.”

Some commentators concluded that the data in the report are a summary of this company’s past year in business, but Stephanie Ciccarelli states:

“These numbers are based upon the last several years of data we’ve collected at the site.”

What does she mean by that?

Voices.com has been in business since 2003, starting as “Interactive Voices”. In September 2006, Interactive Voices became voices.com.

The new report speaks of:

155,915 All-time number of jobs awarded to voice talent.”

In 2011, voices.com stated on their About-page that they are “creating 6911 job opportunities on average, each and every month.” My calculator tells me that this adds up to an average of 82,932 jobs per year.

How did voices.com arrive at 155,915? The verbiage “All-time number of jobs” suggests that they started counting from the very first day of business. Was that in 2003 or as of September 2006? Let’s do the numbers:

155,915 : 7 years = an average of 22,273 jobs per year (2003-2010)

155,915 : 3 years = an average of 51,971 jobs per year (2007-2010)

And what about $39,290,580 in total earnings? Is that also “based upon the last several years of data”?

PERSPECTIVE

It’s impossible to put these numbers into proper perspective if we don’t know what time period we’re talking about. That’s exactly the problem I have with most of the numbers coming from voices.com. I’m not saying that they are pulled out of a hat, but they lack clarity and context and they don’t always stand up to simple scrutiny.

The same can be said about their “Annual Report on the Voice Over Industry.” It is not compiled by an established, independent market research firm, but by the CEO of voices.com, David Ciccarelli.

As long as we cannot independently verify the numbers, or get a clear sense of the time period during which these data were collected, I choose to look at these reports as marketing tools, more than anything else.

AVERAGE FEE

Stephanie Ciccarell broke down the $39,290,580 in Total Earnings by Voice Talent at voices.com.

On average” -she writes- “a voice talent made $252.97 per job” using their service.

I haven’t been keeping track of the voices.com numbers over time, but it would be interesting to see whether or not the average payment per job went up or down since 2003, and if so, by how much.

Stephanie Ciccarelli concludes:

“10,000+ people have earned a respectable income from doing voice overs with Voices.com serving as a key part of their marketing strategy.”

Once again, the numbers are vague and note that the term “respectable income” is not defined.

Here’s one scenario:

Let’s assume a talent lands one job per week on voices.com at $252.97. That would bring in $13,154.44 per year.

The talent decides to use the voices.com SurePay escrow system, at a 10% fee per job, costing him $1315.44. This brings the gross income down to $11.839.00. Subtract 10% for expenses and we’re left with: $10,649.10. Subtract from that amount $1504 in self-employment taxes and we arrive at a grand total of $9,149.10.

Would you call that a “respectable” income?

The 2011 Federal Poverty Guidelines of The U.S. Department of Health and Human Services puts the income level at $10,890 for a one person household.

Of course this is a theoretical example. Some voices.com jobs pay a lot more and some pay a lot less. No professional voice-over talent should entirely depend on one source to generate leads and make a living. At the same time, not everyone will land one gig a week using voices.com. Stephanie did write:

“10,000+ people have earned a respectable income from doing voice overs with Voices.com.”

In his analysis of the report, colleague Peter O’Connel comments:

Taking the Voices.com figure ($252.97), as a P2P industry average – that figure, I believe, doesn’t reflect what the voice over customer market “dictates”.

I believe it reflects what the voice over customer market “can get away with” with the help of the pay to play (P2P) business model.

ADDING IT ALL UP

There’s no doubt about it: voices.com has become one of the market leaders in online voice casting. That role comes with responsibilities. Market leaders have the clout to be trend setters and “power pricers”.

Voices.com has become more than a neutral playing field where supply meets demand. It has developed into a game changer that can write the rules of engagement by dictating the terms and conditions.

One of those conditions is “a minimum project posting requirement for any job posted publicly and this amount is $100.” By the way, this doesn’t mean that a voice seeker can’t go any lower than that. Voices.com states:

“If your budget is lower than $100 then you may post a job privately using the Request Quote function within our search engine or you may email talent directly with your project details and budget.”

Critics feel that the Pay to Play business model is in part to blame for the steady decline in voice-over rates and professional standards. Peter O’Connell:

I don’t believe or financially support any service in which voice talent “pays to play” i.e. pays a subscription to receive auditions. I believe such services lower the rate expectations of potential clients because so many voice talents who swim in the pay to play pool low ball their rates out of what I feel is a kind of sad desperation for revenue of any kind.

The pay to play model negatively impacts the voice over business and its practitioners, in my opinion.

It has been suggested that if voices.com is really interested in their members making a “respectable income,” they should start by raising that $100 minimum rate immediately.

Secondly, as of 2015, voices.com claims it has a global network of over 125,000 members. I used to be one of them. I think the members should expect and demand a lot more transparency and accountability when it comes to numbers.

As voices.com so aptly pointed out: they did not make $39,290,580 in total earnings.

Their members did.

Paul Strikwerda ©nethervoice

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The Awedition

by Paul Strikwerda in Articles, Career, Freelancing, Money Matters 12 Comments

“Not everything is what it seems to be,” said the King as he looked into the Court Jester’s mirror.”

Have you ever wondered what’s going on behind the closed doors of a casting agency?

What’s it like to be part of a nerve-wracking cattle call?

Would the casting director be one of those failed actors who has turned his bitterness for the business into a lifelong mission to humiliate terrified talent?

Would the waiting area be filled with intimidating, cutthroat competitors, exchanging stories of horror and faded glory? Or is all of that just a caricature, perpetuated in Hollywood movies about the trials and tribulations of aspiring actors?

Well, you’re about to find out!

Being the famous blogger I am, I was recently granted unprecedented permission to record one of my auditions for the enjoyment and continued enlightenment of my readers. Nothing’s more fun than learning from other people’s most embarrassing moments, right?

So, for once you get to be a fly on the wall, as I enter a casting agency at an undisclosed location near New York.

For those of you who’d like to read along, you’ll see that I provided a copy of the script.

Anything to please my faithful fans!

Paul Strikwerda ©nethervoice

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The Troublesome Truth about Voice-Overs

by Paul Strikwerda in Articles, Career, Money Matters 58 Comments

The Holidays are a great time to meet new people and catch up with folks you only see once or twice a year.

This season I noticed a new trend. I’d be quietly munching on a Christmas cookie, and a relative of a friend of a friend would come up to me with a glass of eggnog in his hand.

“I hear you do voices, right?”

“Well,” I said, “I’m a voice-over, if that’s what you mean.”

“You do books for the blind?” he wanted to know.

“No, not really. I….”

And before I could finish he continued:

“Because everyone’s been telling me that I have a great voice and I should be doing what you’re doing if you know what I mean. No offense, but it can’t be that hard. I bet you make some pretty good money. I said to the wife: “I talk all day long. I might as well get paid for it.”

“I wish someone would pay him to shut up for a moment,” said the wife, who had been listening to the conversation.

No matter where I went in these past few weeks, I’d always run into guys with eggnog, ready to show off their Sean Connery impersonation or some version of a “movie trailer man voice.”

All of them had three things in common:

Read the rest of this story in my new book. Click on the cover to access the website and get a sneak peek. Use the buttons to buy the book.

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Call Off Black Friday

by Paul Strikwerda in Articles, Freelancing, Money Matters 24 Comments

10-plus money-saving tips for the frugal freelancer!

My mother must have had a Master’s Degree in Money Management.

As a child, I hated it. At the supermarket checkout there was always some whiny kid in front of me, pointing at the strategically placed sweets.

“Mommy, I want a lollipop!” cried the boy.

The little brat was already digging into an open bag of greasy potato chips that had yet to be paid for.

“Mom, I want it now!”

As his mother was loading boxes of sugar-coated cereal onto the conveyor belt, the 3-year old monster turned up the volume to show the world who was in charge.

“Mom, give me that lollipop! You said I could have a lollipop!! I WANT IT!”

And sure enough, after thirty seconds of relentless begging, the little Prince’s wish was granted.

His mother turned to my Mom and said apologetically:

“What can you do? He’s just so adorable, isn’t he?”

“Why don’t you give him an apple?” my Mom suggested.

“Oh no, that wouldn’t work,” said the monster’s Mom. “I’ve tried that once. It was a disaster. “Connor isn’t really into fruit. He might be allergic.”

“Well,” said my Mom, “he seems to like strawberries” as she pointed to the lollipop sticking out of Connor’s mouth. But she had spoken too early.

“I hate this lollipop,” yelled the boy. “Give me a cherry one!”

As the appropriately named Dum Dum landed on the floor, I had only one wish: I wanted to trade my Mom in for Connor’s mother. My Mother never bought me any lollipops, or that colored cereal with a surprise toy in the box. And if I happened to be hungry, she gave me a carrot or a celery stick. Disgusting!

A few years later, we ran into Connor again at Toyland. Not much had changed, apart from the fact that he had put on a few pounds. He was the first six-year old with a double chin I’d ever seen.

“Mom, I want that race car!” he yelled.

Connor and I were both drooling over the same shiny Matchbox® model. It was a piece of perfection.

“Mom, I want it now!”

Connor’s presence somehow gave me the courage to ask my mother if she’d buy me the car.

“How much money have you saved so far?” asked my Mom.

This year I had started earning an allowance by doing small chores around the house.

“Fifty cents,” I replied.

“And how much is this car?”

“One guilder.”

“You get 20 cents per week, so if you really want this car, why don’t you save up for it?”

“Mom, I knew you would say that!”

“Of course,” said my Mom. “Now, let’s get your sister a birthday present.”

At the checkout, Connor had already taken his brand new car out of the box and was ready to destroy it.

His mother turned around and said:

“What can you do? He’s just so adorable, isn’t he?”

ACCOUNTABLE

The other day, I had a meeting with my accountant. He specializes in small businesses.

“Let me ask you a question,” he said when I came in.

What’s the difference between a successful and a not so successful freelancer? If you had to boil it down to one thing, what would it be?”

“Well,” I said, “I can think of a few things. How about talent… connections… creativity?”

“Wrong,” said my accountant. “What do Jerry Lee Lewis, Tammy Wynette, Mickey Rooney and Lorraine Bracco have in common?”

“Brian,” I said, “You tell me. You’re the expert.”

He continued: “We’re talking about talented, well-connected and creative people. And at one point in their career, all of them had to file for bankruptcy.

Here’s my point, Paul: The difference between a successful and a not so successful freelancer lies in these two words: Money Management. And where does money management start?

“Well, Brian, isn’t that where you come in?”

“Wrong again. Money management starts between your ears! It’s about the difference between instant gratification and impulse control. Didn’t your mother teach you that? You see, there’s no secret formula to financial stability:

  1. Spend less than you earn
  2. Pay off your debt
  3. Invest, save and share

“That’s a great philosophy, Brian” I replied. “But you know as well as I do that it doesn’t work like that in the real world. The kids that have never heard the word “no” became adults driven by a sense of entitlement.

We might moan and groan about the economy, but all we really want is a big fat turkey for Thanksgiving and a big flat screen TV on Black Friday. People demand the latest and the greatest, if only to keep up with the Joneses.

If life gets hard, put it on a card.

After all: You’re worth it. That’s what this country is all about: prescription drug addiction, emotional eating and retail therapy.”

MODERATION NATION

“It feels good to vent, doesn’t it?” said Brian. “So, what’s your answer to the I consume, therefore I am mindset? Should we call off Black Friday and fire Santa?”

“How about moderation?” I said. “How about redefining what makes us happy? Happiness cannot be found in the ever-increasing accumulation of stuff. Isn’t life supposed to be about who you are and what you have to give; not about how much you have and can keep for yourself?

My Mom kept a tight rein on the budget, and at times I was jealous of some of my classmates who could literally be a kid in the candy store. She didn’t always give me what I wanted, but I always got what I needed. Thanks to her, I became a frugal freelancer. She taught me one of the most important lessons:

A rich life has nothing to do with an expensive lifestyle.

We never went to Disney World®. We hiked on nature trails instead, and for years I told the world I wanted to be a forester, protecting plants and animals. We rarely went out to dinner. Instead, my mother taught me how to make delicious, nutritious meals from scratch. Our kitchen never had a microwave in it, and somehow, we survived.

At the time I thought it was so unfair: all the kids in the neighborhood had a VCR. Meanwhile, it took years before we got our first color TV. But my best childhood memories are of the whole family sitting around the table playing board games. I paused for a moment…

Be honest, Brian: Am I getting old?”

“Definitely,” my accountant said with a smile. “But as your financial advisor, I like the way you’re thinking. Now, tell me again: what was that website you were talking about the other day?”

“It’s called Freecycle.org. Freecycle is a worldwide network of people who are giving and getting stuff for free in their towns. Not junk, but good stuff that would otherwise end up in landfills. A year ago, our stove decided it was time to retire and Freecycle came to the rescue.

Someone in the neighborhood was remodeling the kitchen and her practically new stove didn’t fit anymore. She put it on Freecycle and I picked it up. It didn’t cost me a penny. And if there’s stuff we have no use for, we put it on Freecycle too.

“Didn’t your TV set give up, last year?” asked Brian.

“You’re right, and guess how much I paid to replace it? Fourteen dollars and ninety-five cents. I found a TV at a local Goodwill store. The folks who dropped it off were going for one of these LCD-things. There’s nothing wrong with that old television. It’s just a bit… ginormous and you need five men to lift it. But the story gets even better…

Last month we cut the cable. I was getting tired of being forced to pay for all those networks we never watch. Cable companies are like a restaurant charging you for everything on the menu when you’re only eating a few items. Cutting cable alone saves us over $1300 a year. Now I can put that money into my new recording space.”

“Aren’t those prefab boxes expensive?” Brian wanted to know.

“You bet they are,” I said. “That’s why one of my friends is going to help me build a booth in the basement. And if we ever were to sell our home, the new owners will have the soundproof media room they always wanted.

SAVING GRACE

Spending money is just too easy. Saving money is a sport.

I spent hours and hours researching the web for the best materials and the best deals. I asked my social media friends for advice and I got quite an education. And at the end of the day, I believe that building something with my own bare hands is much more rewarding. I can also make sure that the materials I use are environmentally friendly.

I do the same thing when I am shopping for gear. Before buying brand new, I check out Sweetwater’s Trading Post, Craigslist and eBay first. A friend of mine just got a beautiful Blue Robbie preamp; retail price: $799. He picked it up for $500. It was barely a year old and the former owner had taken care of it as if it were his baby. My friend’s voice-over clients couldn’t hear the difference between brand new and “previously loved.” He recently bought a Mac Mini. Refurbished, same story.”

“Off course it’s not all about money,” said Brian. “My new-age therapist says that money is just an exchange of energy. She tells me I should move more. I spend my days behind a desk, staring at a screen. At the end of the day I just want to go home, be a slouch on the couch and… stare at a screen.”

“Do you know what you and I should do, Brian?” I said.

“What’s that?”

“I think both of us should become independently healthy.”

“Care for some carrots?” joked Brian.

“You’re funny! That’s what my Mom used to say.”

“Speaking of your Mom… how’s she doing?”

“She passed away on April 11, 2008.”

I took a deep breath. 

“My Mother really knew how to stretch a guilder. When she died, most of her belongings went to families in need and she made it very clear that she didn’t want to be buried. She donated her organs and the rest of her body to science. 

My Mom died on a Friday.

It was one of the darkest days of my life.

Not a day goes by, without me thinking of her, and wishing I could call that day off.”

SHORTLIST

 Now, before we get all teary-eyed and sentimental, let’s end with something practical. Here’s my shortlist of tips for the Frugal Freelancer my mother would definitely approve of:

1. THINK of the WHY before you buy. Separate the needs from the wants. Ask questions such as:

  • Is this something I simply would like to have, or do I absolutely need it NOW?
  • What would happen if I don’t buy it?
  • Can I afford it?
  • Sleep on it (especially when buying mattresses). Build in a minimum waiting period for bigger purchases 

2. DO YOUR HOMEWORK and use the internet for research and for finding deals


3. Invest in QUALITY that will last

  • Remember: refurbished products are tested and certified and offer big savings. I bought my Apple Time Capsule refurbished and it is doing its job without any problems. 

4. GO GREEN

  • Pick products that are good for the planet
  • Buy Energy Star products
  • Go paperless and recycle
  • Buy at a consignment or Goodwill store and use www.freecycle.org to get rid of good stuff you no longer need or to find things you’ve always wanted.

5. CUT the CABLE


6. BREW your own COFFEE and make your own MEALS

7. STAY HEALTHY

8. SELL YOUR SECOND CAR

9. REDISCOVER THE LIBRARY

10. BE ORGANIZED and keep track of your income and expenses

11. Add up all your savings and give at least 10% to a worthy cause, and

Live each day with an attitude of gratitude.

Paul Strikwerda ©nethervoice

PS Be sweet: please retweet.

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It’s the stupid economy!

by Paul Strikwerda in Articles, Career, Freelancing, Money Matters 19 Comments

If we blame the economy for all of our freelance failures, perhaps it’s only fair that we should credit the economy for all of our successes. After all: we’re hopelessly helpless.

It’s the economy, stupid!

In 2000, Cleanthi Peters sued Universal Studios for $15,000. Cleanthi claimed to have suffered “extreme fear, mental anguish, and emotional distress” after visiting Universal Studios’ Halloween Horror Nights haunted house. She said it was too scary.

My European friend Philippe is eager to bring these type of examples up whenever he tells me that Americans live in a country of finger-pointers. I agree.

If we get lung cancer from smoking, we blame the tobacco industry. If we slip on a wet surface, it is the cleaning lady’s fault. If we burn our lips on a cup of fresh WaWa-Java, we sue the company that forgot to print a warning.

Heaven forbid we should take some credit for our own actions. Why should we? Blaming someone else could bring in big bucks!

So, what’s next?

Read the rest of this story in my new eBook. Click on the cover to access the website and get a sneak peek. Use the buttons to buy the book.

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FU, or the Power of PR

by Paul Strikwerda in Articles, Freelancing, Money Matters, Promotion 17 Comments

Here’s a question for you:

Can ten minutes make a ten thousand dollar difference?

Not so long ago, a colleague introduced me to a client in need of a narrator. His institute was searching for a European voice and for someone who could read an audio book full of names and quotes in German, French, Dutch and other languages. That happens to be my specialty, and I was pretty confident that I could take on the task.

A day later I received an email. The client had listened to my online demos and found my sound to be ‘too commercial’ for this academic endeavor. In other words: Goodbye, Vielen Dank and bonne chance.

Some people might leave it at that and move on to the next best thing. Not me. My response to this client was a short and simple

Read the rest of this story in my new book. Click on the cover to access the website and get a sneak peek. Use the buttons to buy the book.

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The one word that saved my freelance career

by Paul Strikwerda in Articles, Career, Internet, Money Matters, Promotion 48 Comments

No, I’m not going to tell you what it is just yet.

Let me begin by asking you a simple question:

Do words have power?

When you think of it, aren’t they just letters, arranged in a certain order? Or are there words in our language that are so potent, that they have the potential to transform our life and our livelihood?

Now, before you think that I’ve gone all philosophical instead of practical, just  STOP for a moment and think about it.

In the past few days I’ve asked some of my friends about words they feel have had (and still have) a profound impact on their professional lives. Here are some of the words they came up with:

  • Faith
  • Fear
  • Confidence
  • Creativity
  • Luck
  • Love
  • Play
  • Passion

 

As for me, the one word that has been my guiding light in the past 25 years as a freelancer, is neither grand nor deep. Yet, I believe it to be one of the most powerful words in our vocabulary. Without it, my career certainly wouldn’t be where it is today. It consists of two letters.

Read the rest of this story in my new book. Click on the cover to access the website and get a sneak peek. Use the buttons to buy the book.

Making Money In Your PJs cover

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