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Did You Miss Me?

by Paul Strikwerda in Articles, Career, Freelancing, International, Internet, Journalism & Media, Money Matters, Pay-to-Play, Promotion, Social Media 10 Comments

Paul Strikwerda self-portraitWise men say that one way to spot the difference between cultures, is by looking at how separate societies approach the concept of work.

As someone who has lived and worked in both Europe and in the United States, I feel comfortable making the following generalization:

In Europe, most people work to live.

In the Unites States, most people live to work.

By “most” I mean more than half.

Here’s the thing: I’ve never had more time off than during the thirty-six years I lived in the Netherlands. I was able to travel the world at a relaxed pace, and recharge my batteries. I had enough time to pursue one or two hobbies, and have a rich and balanced social life.

Once I became a U.S citizen, I learned that most people in America see even a short vacation as a luxury and not as a necessity. The odd American planning a trip outside of the country has one thing on his mind: how can I see and do as many things in as little time as possible? Kids are overscheduled by stressed parents working two jobs, and one of those jobs is to pay for daycare. 

I fully realize that I’m brushing with broad strokes, but what’s the end result of these two attitudes?

Countries where people work less like Ireland, Norway and Belgium, are more productive than the United States. In the most productive country on earth, Luxembourg, people work an average of 29 hours a week. On average, Americans put in 33.6 hours a week, only to rank fifth in the OECD list of most productive countries.

These findings support one of the conclusions of a story I wrote this year entitled “Are You Wasting Your Time Going Nowhere Fast?(click on the title to access the article)It’s a blog post about the difference between being busy and being productive. In it, I offer suggestions to increase your productivity as well as your bottom line, that will actually cost less time!

THE RAT RACE

No matter where you live, running the rat race can be pretty stressful. Some of my voice-over students get stressed out when they have to go into a studio to record. In “Don’t Drive Yourself Crazy,” I describe how you can keep that stress under control.

One of my most popular blog posts this year was “The One Thing That Will Improve Your Voice Acting Immediately.” What do you think it could be? Warm-ups? Tongue twisters? Sufficient hydration? No. No, and No! The other blog post that got a lot of attention was “The Vital Voice-Over Skill We Never Talk About.” It’s something that isn’t taught in voice-over school, and yet it could make or break your career.

Now, I have a question for you. If I were an investor on a show like Shark Tank or Dragons’ Den, and you came to me with a pitch to back your business, what would I be looking for? Enthusiasm? A unique product? The answer may surprise you. Read about it in “Would you Survive The Shark Tank?” 

MISTAKES AND FAILURES

Eighty percent of new businesses survive past their first year. However, half of all businesses no longer exist after five years. That’s a scary statistic, isn’t it? In “The Secret To Not Getting Hired,” I’ve summed up all the reasons why clients aren’t interested in working with you. Oddly enough, I also invite you to embrace failure as a way to grow personally and professionally. You can read about that in “Why I Want You To Fail.”

In “Being Wrong About Being Right,” I describe one of the biggest mistakes I made in 2017, and what I learned from it.

When you’re just starting out as a voice-over, it is so easy to make simple errors. Many of my VO-students tell me: “If only I had known…” I tell them: “If only you had read my blog!” The story about “The Seven Worst Mistakes Beginner Voice-Overs Make,” is a good start.

If there’s one thing I have learned in this unpredictable business, it is that success is by no means guaranteed. You can work your tail off and record audition after audition, only to face rejection, time after time. It’s frustrating, and that’s why I say: “VO’s Unfair, so, Grow a Pair!”

ATTITUDE ADJUSTMENT

Sometimes, people are their own worst enemies because they’re unconsciously sabotaging their success. In that case they might need a major attitude adjustment, such as the one I describe in What Are You Waiting For?and Be bold. Be brave. Be you.

Sometimes, you are not the problem, though. You’re just dealing with a terrible customer. Mine was named Elvis, and he was “My Worst Client Ever.”

Attracting clients has always been a major theme of this blog. In “The Key To Promoting Your Business,” I reveal what’s fundamentally wrong with the way many voice-overs (and other freelancers) market themselves, and what they can do about it.

Social media should play an important role in any marketing strategy, but you have to know how to play the game to get tangible results.

Facebook can be particularly tricky, and so many colleagues are still violating the terms of service. Because of it, they could be kicked off the platform. If that’s something you wish to avoid, please read “Facebook: Why You May Be Doing It All Wrong.” One thing you need to be particularly careful with, is posting pictures online. If you don’t do it right, “The Copyright Trolls Are Coming After You.”

2017 marked the year I finally took Nethervoice to Instagram. In “Help, I’m on Instagram. Now what?I talk about this experiment, and why I believe you should also give this platform a try. Let me also name a few things you should avoid in the new year.

STAY AWAY

Number one my list is spending too much money! It’s so easy to write check after check hoping it will benefit your business. Quite often, it’s better to save and make wise investments. In Becoming A Frugal Freelancer I’ll tell you how. This story alone could save you hundreds of dollars, pounds, or euro each year. 

Number two of things to avoid is working for low rates. In “Who’s Afraid of Decent Rates,” I urge you to stop blaming one specific group for the ongoing erosion of voice-over rates. You’ll be surprised to learn which group that is.

Number three has to do with the big rotten apple of the voice-over industry, known as Voices dot com (VDC). In their continuous effort to try to dominate the VO-market, VDC bought Voicebank with borrowed money, and it is rapidly turning well-paid union jobs into cheap managed projects. Read all about it in “A Deal With The Devil.” My question to you is:

“Are you part of the problem, or part of the solution?” 

As long as you keep investing in a company that does not have your best interest at heart, you keep that company in business. That’s why I’m telling you: “It’s Time To Choose.” Are you in or are you out?

NAMECALLING

The 2017 story that caused quite a stir on social media was “Divided We Stand.” Actually, it was an afterthought about a certain VO Awards show that prompted one commentator to label me a “racist.” Some of my critics thought this person went too far and said so in public. Others kept their mouth tightly shut. To me, that was more hurtful than the ridiculous slander itself. Einstein once said:

“If I were to remain silent, I’d be guilty of complicity.”

In the follow-up article “Paying the Piper,” I take on my critics, and I present ideas to make future award shows better and more relevant. 

SQUARE ONE

The last two stories I want to highlight bring us back to the beginning. It’s about our approach to work. A week or so ago, my colleague Paul Stefano posted on Facebook:

“Anybody else finding it hard to just stop during the holidays? Still frantically checking email for auditions, looking at casting sites and generally running at 90 mph. It’s as if all the energy it takes to do this business on a daily basis makes it really hard to hit the brakes!”

I responded:

“Auditions will keep coming in. Always. But precious moments with friends and family will never come back. If we don’t give ourselves the opportunity to enjoy these wonderful times, what are we really working for?”

Working harder and longer doesn’t mean we’ll be more productive. In fact, this blog was born when I dared to step away from my work for a while. I describe what happened in “Feeding Your Soul.” Little did I know that this blog would eventually attract an audience of 39K subscribers and counting!

READING LIST

If you do feel that your voice has earned a rest, and you wish to catch up on some reading, I warmly invite you to look at The Concise (and incomplete) Voice-Over Book List,” I compiled this year. As an author I will be adding another book to that list in 2018. What are your big plans for the new year?

For now I want to thank you for all your emails, questions, and comments. I hope to meet you in person at VO Atlanta in March where I’ll be doing a presentation, a panel discussion, and a break-out session.

May the new year bring you all the fulfillment and success you so deserve!

Paul Strikwerda ©nethervoice

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Whatever Happened to Critical Thinking?

by Paul Strikwerda in Articles, Career, Freelancing, Internet, Journalism & Media, Pay-to-Play, Personal, Social Media 13 Comments

Next week I’ll publish my annual year in review post, giving you an opportunity to catch up on the stories you’ve missed.

For now I want to take a minute or two, to share some of my worries and concerns, as I mentally prepare myself for 2018.

One of the things I worry about is the general level of willful ignorance among those calling themselves voice-over professionals. Increasingly, people without training, experience, or common sense, are populating Facebook groups for voice-overs, asking basic questions.

They have no idea where to start, where to find jobs, how to set up a simple studio, let alone what to charge. They wish to jump into the ocean, but have no idea how to swim.

These ignoramuses write things like:

“I’ve just completed a six-week voice-over training. I think I’m ready to start auditioning, but I have no idea how to market myself. Please help!”

It turns out that this so-called training consisted of one evening a week, spread out over a six-week period. If that’s enough to get a serious career started, it must be magical! However, no one bothered to even touch upon the idea of marketing, so I doubt this program was as comprehensive as the brochure said it would be.

Now, two things really bother me:

  1. The fact that someone is making money convincing impressionable people they can become a VO in six sessions
  2. The fact that people are still falling for these schemes

Whatever happened to critical thinking? Whatever happened to thoroughly researching something you’re interested in before you fork over a small fortune? Does it really take an extraordinary amount of brain power to imagine that a six-evening introduction might not be enough to break into a very competitive market?

Could this be a sign that the wave of anti-intellectualism has reached our community? I know that for some of you faith and gut feeling play an important role in your decisions. However, our creator has purposely endowed us with grey matter unlike any other species on the planet. Wouldn’t it be sinful to not use it? 

I know this is a huge generalization, but based on what I see in social media, critical thinking has left the building, common sense has gone fishing, while more and more people expect the keys to the kingdom on a silver platter. This year I made a conscious effort to no longer help and support people who aren’t willing to learn how to swim, and I implore you to do the same.

I also want to encourage you to make smart business-related decisions that benefit not only yourself, but our community as a whole. Be more discerning! Stop working with companies that do not have (y)our best interest at heart. You know, the companies that turn your talent into a commodity, where the lowest bidder ends up working for the cheapest client. Do not enable them to increase their influence!

Stop bidding on projects without knowing how much to charge. Don’t settle for a full buyout in perpetuity without proper compensation. Ask an agent to negotiate on your behalf. Support the VO Agent Alliance. Join the World Voices Organization. Sign up for the Freelancers Union (it’s free!) And if you’re a member, push SAG-AFTRA to take voice actors just as seriously as the other actors they represent. 

Above all: stay vigilant!

Don’t hide your head in the sand hoping rates will magically go up, and “the market” will take care of itself. Things get worse when people with good intentions sit still hoping others will lift a finger. 

Question what you read and what you hear, especially on social media. Always take the source of the information into account. 

Be clear on how you want to spend your time. There are too many forces competing for your attention, and most of them are useless distractions. 

And lastly:

The best chance of changing other people’s behavior is to change what they react to, namely your own behavior, so: 

Become the colleague you most want to be.

That’s the person I’d like to meet or hear from in 2018.

Happy Holidays!

Paul Strikwerda ©nethervoice

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Voice-Over Newbies: You Have Been Warned!

by Paul Strikwerda in Articles, Career, Freelancing, Gear, International, Internet, Money Matters, Studio 24 Comments

Today I’m going to jump right into the topic of this blog.

No teasers. 

No anecdotes.

No mysterious introductions.

Right now I want to take a few minutes to talk about the pitfalls of a voice-over career. Now matter how many times you’ve dreamed about becoming the next Tom Kenny or Nancy Cartwright, you should never jump into the ocean if you don’t know how to swim. Too many hopefuls are drowning, and I don’t want you to be one of them. 

Here’s what you need to know.

NUMBER ONE

Most people tend to underestimate what it takes to become a full-time, for-profit voice-over. Why is that? Because the job of a true pro is to make it sound easy, spontaneous, and seamless. The best actors distinguish themselves by their ability to fool everyone into thinking that they’re not acting. Just because it sounds easy or looks easy, doesn’t mean it IS easy. 

So, pitfall number one is underestimating the difficulty of having to be natural in an unnatural situation. It requires a special ability to sound authentic even if you don’t believe a word of what you’re saying, as well as the skill to sound sincere, conversational, and real, as someone else is putting weird words into your mouth. To be honest: most people can’t do it.

NUMBER TWO

Pitfall number two is the technical aspect of this business. The number one reason most auditions get rejected is bad audio. You may have the perfect pipes for the job, but if you’re talking into a cheap microphone with a lot of self-noise, you lack basic microphone technique, and your recording space is not isolated and acoustically treated, you’re wasting your time. 

That expensive demo you just recorded in this great recording studio is worth nothing if you have no way of producing clean and professional audio recorded in your home. 

NUMBER THREE

Let’s boil it down to one word: professionalism. It’s easy to do this as a hobby, but as soon as you advertise yourself as a voice-over professional, things get serious. That label creates expectations, and rightly so. Clients hate it when they need to hold your hand. That’s not what they’re paying you for. 

As a pro you have to know how to run a freelance business with you being the CEO, the CFO, the head of marketing, advertising, and sales. You run the bookkeeping department, and you’re the audio engineer, as well as the featured talent. Plus, if you’re online, you’re running a global business!

Too many beginners are trying to figure things out on the fly, without any preparation or training. Why on earth would they do that? It’s asking for trouble. 

NUMBER FOUR

The next pitfall is a big one: money. You’ve got to spend money to make money, but you didn’t need me to tell you that.

While it is possible to get started as a VO with a simple recording set-up, please remember that you’re competing with people who have been doing this for years. These are people with a soundproof studio, a really nice microphone and preamp, and a website that attracts clients. It all adds up. On top of that, you have to stay afloat financially, while you are building your business. Your bank wants you to continue to pay your mortgage, and you do want to keep your health insurance, don’t you?

Secondly, while the cost of living goes up every year, voice-over rates have been going down at a dramatic degree. If you want to do this for a living, you can’t rely on doing the odd job here and there, unless you have a partner who can help you out, financially. You need to make sure that you have a consistent flow of projects coming your way, and that’s easier said than done – even for voice-overs. My advice: have a cash cushion that will help you stay afloat for… a few years.

Lastly, too many newbies quote or accept a job, even when they have no idea what to charge. Can you imagine a baker or a florist running her store that way? Clients love getting a bargain, but do you really want to contribute to the problem of sliding rates?

NUMBER FIVE

This is another big one: time. We live in an impatient world. Very few people experience overnight success. You can’t buy your way into a voice-over career. It needs to be earned. Slowly. The people who are at the top of their game are not the people that just started doing voice-overs. Most of them have been at it for years. 

VO is not a get rich quick – I can do this part-time scheme. The only people who can do this on the side are A-list actors who don’t depend on VO for a living. Ironically, they are the ones collecting all the awards.

Again, most people underestimate how long it may take before their voice can be the main source of revenue. For many, it will never happen. That’s not me being mean. That’s me warning you based on decades of experience, and on input from people like you. 

NUMBER SIX

Next on the list is increased competition. In case you hadn’t noticed, you’re not the only one who thinks he can do a mean Morgan Freeman impression, or talk like a movie trailer man. We have plenty of those folks in our ranks, and the role of Morgan Freeman is already taken by… Morgan Freeman. 

If you don’t have a specialty or a niche, it’s going to be tough to make your mark because you’re basically redundant. Technology has made it a lot cheaper an easier to get started. You don’t need to be close to a studio to do your work. That means that every frustrated teacher, every burned-out retail clerk, and every unemployed actor (which happens to be the majority) is now your competition.

But wait, there’s more. Much more!

NUMBER SEVEN

If you want to hear a number other things you should look out for, I invite you to listen to Jamie Muffett’s VO School Podcast

You’ll find it on SoundCloud, iTunes, Google Play, and a few other platforms. Jamie is producing and hosting this podcast in collaboration with Backstage Magazine

In the latest episode, agent Erik Sheppard and I talk candidly about the many schemes you shouldn’t fall for when starting in this business. 

Please join us, and don’t tell me I didn’t warn you!

Paul Strikwerda ©nethervoice

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Who’s Afraid Of Decent Rates?

by Paul Strikwerda in Articles, Freelancing, International, Internet, Money Matters, Pay-to-Play 34 Comments

AfraidNewsflash!

The great rate debate is still going strong.

I’ve been writing about the erosion of voice-over rates for years, and every day, clients and colleagues are arguing privately and publicly about the value of our voices.

One thing is certain: that value keeps going down. Talk is getting cheaper and cheaper.

What’s going on?

Let’s begin with our clients. It’s so easy to blame clients for this downward trend, because they’re the ones paying us. However, I think it’s time to cut them some slack. So many of them are small players in a big, international market. Because that market is unregulated, and there are no universal prices, they have a hard time figuring out how much they can expect to pay for our services. That’s not really their fault.

A majority of voice-overs do not list their rates, hoping clients will contact them and ask for a quote. Those quotes may differ greatly because we need to take so many variables into account, and frankly, many of us don’t always know what to charge. Go to a VO Facebook group on any given day, and you’ll find someone asking for advice on price.

TURNING A PROFIT

Because I run my own business, I completely understand that my clients want to keep their costs low, and their revenue up. If you can get great service at a great price, why pay a penny more? I also understand that there’s a link between what you pay and what you get, no matter what industry you’re in. It’s foolish to expect top quality at a bargain-basement price, unless you’re benefitting from a liquidation sale.

These days, everyone’s online, and that complicates matters. It may seem that we’re all operating on a level playing field (the world wide web), which is not the case. It is anything but level, but try explaining that to an imaginary photographer in Latvia, who needs a few English voices for a website he’s launching. He’s offering $20 for 5 minutes of VO, which he believes is perfectly reasonable because he’s hired local talent at that price. He wants to know:

Why should I pay $250 for a 5-minute voice-over, if Olga in Riga is willing to do it for $20?

I told him: “Your job posting tells me that you’re looking for voice-overs with an authentic British accent. If Olga can pull that off, why not hire her? The reason you’re posting your job overseas is that ’20-dollar Olga’ has no idea what she’s doing. Her accent is clearly from Latvia, and not from London. And because it’s cold in the Baltics, she’s probably using a Snowball microphone, guaranteed to give that crap amateur sound the Fiverr crowd is so proud of. You pay for professionalism, or lack thereof.”

The photographer responds:

I understand that it might be hard for me to find a native British voice-over in my neck of the woods, but that still doesn’t explain the huge difference in rates. $250 for five minutes? I think people are just greedy.

I said: “Location makes a big difference. Let me give you an example. Why does a Big Mac cost $7.80 in Norway, and only $1.62 in India? Why doesn’t McDonalds charge the same price for the same product, regardless of the location? Because the price of a Big Mac is a reflection of its local production and delivery cost, the cost of advertising, and what the local market will bear.

The cost of living is much higher in Norway, and consequently, people make more. According to the CIA, the 2016 per capita income in Norway was $69,300 and in India it was $6,700. If I were a Norwegian voice-over artist and I would charge Indian prices, I wouldn’t be able to make a living. That has nothing to do with greed.

As a freelancer, you have to price for profit wherever you’re located, because that’s where you’re buying your Big Mac. It’s where you pay your bills, and your taxes. That’s why a UK talent charges more than someone in Latvia, or in India.

ONGOING ADDED VALUE

And let’s remember that a voice-over is not some hamburger you order at the drive-through. Every Big Mac should pretty much taste the same, no matter where you order it. It’s generic. Once it has been consumed, it has served its purpose.

Every voice is unique, and every voice-over artist brings special talents and experience to the table. Once recorded, that commercial, trailer, or eLearning course can be played again and again, adding value every time someone’s listening. That’s worth something. 

Last but not least, just because you’re paying $250, doesn’t mean the voice-over always gets $250. Some online casting companies like Canada-based voices dot com, pocket a considerable amount without telling you or the talent. If you want to talk about greed, talk about that!”

THE TROUBLE WITH COLLEAGUES

The Latvian photographer still doesn’t understand why he can’t hire a UK talent for $20. However, in my experience it’s much easier to talk sense into some clients, than to reason with certain colleagues (and I use the term colleagues loosely, because they’re acting anything but collegial). Most of my clients know how to run a for-profit business, but so many ‘colleagues’ seem to be clueless. They don’t know the difference between “selling,” and “selling out.”

Every time the issue of reasonable rates comes up, there are always voices saying:

“Who are you to tell me what I should charge? It’s a free country, and I can charge whatever I want!”

Yes, and I can sell my Subaru Outback any time for $300, but does that make any sense whatsoever? Why should I settle for a handout if the market value of my car is at least $3,000? How stupid do I have to be to practically give my car away to the lowest bidder?

By the way, this whole free country argument is a load of bull, used by imbeciles to defend all kinds of idiotic practices. Here’s the thing:

Just because you can, doesn’t mean you must, or that it’s wise. 

“But who cares if I sell my voice for five bucks? Mind your own business! I’m not telling you what to charge. My bottom line doesn’t affect yours.”

Is that really so? What would happen if half of all car owners would decide to sell their vehicles way below value? Tell me that has zero impact on the used car market!

If what’s happening at the bottom of the VO-market does not affect the rest, why aren’t voice-over fees at least keeping up with the rate of inflation? Why are rates across the board in a steady decline?

WE NEED EACH OTHER

In the grand scheme of things you may feel insignificant, and believe that your choices only influence your bottom line. But hundreds of these individual choices send a message, and thousands create a trend clever clients have picked up on. 

To put it differently: if you really believe that one, individual decision has no impact on the overall outcome, then there’s no reason to live in a democracy. You might as well move to North-Korea. But since you’re still here, and (I hope) you vote, you must believe that you can make a difference.

Your choice of what to charge makes a difference. It impacts our professional community, and the families that depend on it. 

You can either cheapen our profession and our community, or enrich it. You can build it up, or tear it down.

You can price like a predator, or like a professional. 

Or are you afraid to charge a decent rate? Are you afraid the client will reject you?

Are you not convinced that what you have to offer can command a fair price?

If that’s the case, here’s a suggestion: perhaps you should find another job.

A certain Pay to Play call center in Canada might be hiring very soon.

Paul Strikwerda ©nethervoice

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PPS Below you’ll find links to some of the other articles I’ve written about rates and pricing

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Competitions Are Not My Thing, And Yet They Are

by Paul Strikwerda in Articles, Career, International, Internet, Journalism & Media, Promotion 14 Comments

A Tale of Kat and Dog, A Holland Cool MovieCompetitions and Awards.

If you’ve been following this blog for a few years, you know I feel rather ambivalent about those things.

When I expressed my opinion about the Voice Arts™ Awards a few years ago, people took it personally. In the aftermath of the article, I received some very nasty emails, and quite a few colleagues unfriended me.

All of us survived the turmoil, and it appears the Voice Arts™ Awards are here to stay. Once again, colleagues will pay a non-refundable entry fee of up to $150 per entry to nominate themselves ($199 if you’re a company) in different categories.

Just so you know, all submissions become the property of SOVAS™, “to be used at its discretion, for the production of the ceremony.” SOVAS™ is the Society of Voice Arts and Sciences™.

If a category attracts fewer than four entries, “the organizer reserves the right to withdraw that category from the competition.” The participating entrant “will receive a credit towards future entry fees. No cash refund will be given.”

PAYING FOR YOUR PRIZE

If you’re thinking of entering any type of competition, you need to consider at least three things:

– Is the entry fee proportionate to the prize?

– Is the cost of entering worth the odds? 

– Does the prize give a credit worth having? 

Let’s start with the numbers. Winners of a Voice Arts™ Award can order an Award Certificate for $43, an Award Plaque Certificate for $160, and an Award statue for $346 (amounts include a handling fee, but there’s no mention of shipping costs).

Let’s say you’re competing with two entries, and you win. If you go for the statues, you’ll spend almost $1,000 ($150 + $150 + $346 + $346), plus food, lodging, and transportation. You may even lose some money because you’re not available to work while going to the ceremony. 

Ask yourself: Is that money well-spent, or would it be better for your business to use these funds to have someone design a new website? You could also spend it on coaching, on demo production, or on a marketing campaign. Would that ultimately give you a better return on investment?

IN THE SPOTLIGHT

To be fair, organizing these awards takes time and costs money. Sponsors can only cover so much. Yet, I don’t think a voice actor’s wealth should be an arbiter of talent. Why, then, must it function as a barrier? Why not lower the entry fees, and offer prizes people don’t have to pay for themselves, such as gear, representation, and coaching sessions?

I don’t think a voice actor’s wealth should be an arbiter of talent. Why, then, must it function as a barrier?

Now, the organizers hope to convince you that there’s more to winning than a walnut wood plaque, or a shiny statue. Your extraordinary talent will be publicly recognized in a business that’s built on invisible voices. 

The question is: Do we really need a competition to get recognition?

Some people who know our industry really well, feel we do. It’s not enough to be outstanding. You need to stand out. And if there’s no podium, why not create one? Whether you like competitions or not, it’s a given that winning a prestigious prize has never hurt a career. Others say that real stars don’t need a spotlight to shine. 

Here’s what I would like to know: will short-term recognition have a long-lasting effect? Could it increase someone’s market value? And who’s paying attention? Are we just throwing a party for ourselves, or will these awards generate publicity outside of what I call the babble bubble?

I’m not going to answer these questions for you, by the way. It’s your money, and I won’t tell you how to spend it. What I will tell you is this:

I’M A WINNER!

Much to my surprise, two projects I voiced were recently nominated for an award. Full disclosure: I didn’t submit myself, and I did not pay an entry fee. The only plaque I get, will be removed by a dental hygienist. 

A documentary I was part of, received the Audience Choice Award at the French Télé-Loisirs Web Program Festival in March. It’s a project for the European Space Agency, in which I play the role of an astronaut, documenting his life aboard a space station. Be sure to click on the English flag to hear my version: http://cnes-xch.lesitevideo.net/enmicropesanteur/

Then this message appeared on my Facebook timeline:

A Webby Award is an award for excellence on the Internet, presented annually by The International Academy of Digital Arts and Sciences (IADAS). That’s a judging body composed of over two thousand industry experts and innovators. The New York Times called the awards “The Internet’s highest honor.”

Two winners are selected in each category, one by IADAS members, and one by the public who cast their votes during Webby People’s Voice voting. Last year, the Webby Awards received over 13,000 entries from more than 65 countries.

The nominated video I’m featured in is called A Tale of Kat and Dog, A Holland Cool Movie. Thanks to the Edge Studio, I was cast to be the voice of a rather charming dog who takes the viewer on a whirlwind tour of Amsterdam, while chasing after a ball. There’s also a bit of romance in the air!

This 17-minute movie presented by the Holland Marketing Alliance, is up against companies like Squarespace, BMW, Samsung, and Nike. In May we’ll find out if the experts picked it as the winner, but the public has until Thursday, April 20th to vote online. If you’d like to take part in that process, click on this link.

Of course I’d be thrilled if you would show your support for The Tale of Kat and Dog, but don’t do it because you know me. Take a look at the five entries, and vote for the one you believe to be the best.

THE FINAL WORD

Meanwhile, I have a couple of auditions waiting for me. Those auditions are really mini-competitions we take part in every day. And who knows… one of them might lead to a project that turns out to be a prize-winning entry. But that can never be the goal. Just a nice bonus. 

I’ve said it before: I’m in this business for the music. Not for the applause, although I have to admit that every once in a while it is nice to hear: “Job well done!”

Will winning a Webby change my mind about competitions?

Will it catapult my modest career into the voice-over stratosphere? 

This is the only answer I can honestly give you:

“My jury is still out on that one!”

Paul Strikwerda ©nethervoice

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Facebook: Why You May Be Doing It All Wrong

by Paul Strikwerda in Articles, Career, Freelancing, Internet, Journalism & Media, Personal, Promotion, Social Media 6 Comments

In a hurry?

Here’s a two-line summary of this blog post:

Are you still using your Facebook Profile to promote your services?

You need to stop that right now, and create a Facebook Page for your business.

Got it?

There are many reasons for doing that, and I’ll give you lots of carrots, but let’s start with a few sticks. Article 4.4 of the Facebook Terms of Service clearly states:

“You will not use your personal timeline primarily for your own commercial gain, and will use a Facebook Page for such purposes.”

In other words, using a Profile for commercial activities is a violation of those Terms of Service, and Facebook can and will delete your Profile because of it. That’s what someone in my neighborhood found out when she tried to peddle her skin care pyramid scheme on a local Facebook group. Fellow-Facebookers reported her, and without warning she lost all her contacts, messages, pictures, and more.

PROFILE OR PAGE

To some people, the distinction between a Profile and a Page is a bit confusing, so here’s the bottom line.

A Facebook Profile is a personal, non-commercial account for individuals. It’s the way you connect with friends and family. It’s where you share your photos, videos, and life events. You can only have one Profile, and it’s managed by you. Only people you’ve added as a friend are able to see your posts, unless all your updates are public. For some mysterious reason Facebook allows you to have no more than 5,000 friends.

A Facebook Page is a business account for a company or organization. You can have many Pages, managed by multiple people. Your following is not limited by friend requests. Anyone who clicks the Like button receives your updates, and you can have an unlimited number of followers.

In order to create a Page, you first need to have a Profile. You can convert a Profile to a Page, but I don’t recommend it. First off, you only get one chance to do it. Secondly, the name on your personal account will become the Page’s name, which isn’t very smart. You want your Page to have the name of your business. Your Profile picture and cover photo will also be transferred, but it’s better for your brand to use your business pictures, instead of those silly summer vacation snapshots.

PROFESSIONAL OR PRIVATE

Before I discuss some of the features you can access once you have a Facebook Page, I want to tell you why I think it’s inappropriate to use a Profile to promote your business. It has to do with privacy, professionalism, and boundaries.

Number one: why would you give people you barely know access to your private life? Just because you exchanged business cards at a conference, doesn’t mean they should see you on your Timeline sporting a skimpy bathing suit at the Jersey shore, or drinking beer from a boot in Berlin.

The current U.S. administration may think it’s okay for Internet Service Providers to share our browsing history, financial information, health information, children’s information, social security number, and app usage. I disagree.

I don’t want my private life to become publicly traded property. It’s literally none of other people’s business.

Call me old-fashioned, but I don’t like the fact that the lines between public and private are getting more blurry every day. I value my privacy. Online and offline. I don’t see the need to turn my life into some kind of reality show for the whole world to see. It’s not that interesting anyway.

CUSTOMERS OR FRIENDS

Some of my colleagues who are still using a Profile for their business, have accepted friend requests from clients without giving it any thought. To me, that’s shocking. I don’t think a client needs to know what’s going on in your life or mine. Let’s say a client asks you to do a rush job, and you tell him you can’t fit it in. The client sees on Facebook that you’re taking the day off, and he wonders: “Why were you lying to me? Am I not important to you?”

It is unacceptable for an employer to ask about your general health and medical condition, so why share that information on social media? Let’s assume a client has a job for you, but you just posted that you’re a bit under the weather, so he hires someone else. Had he not known that you’re sick, he would have asked you, and you could have said: “I’m totally booked today, but I can do it tomorrow,” (if you think you’ll feel better by then).

A few more scenarios.

A client owes you money, and he sees on your Profile that you just bought a boat. That client may think: “Oh, he’s got plenty of cash. He can wait to be paid.”

What if you tell your Facebook pals you’re struggling financially? Friends of mine just started a very public GoFundMe Campaign because their clunker car died, and they can’t afford to buy a new one. Desperate people are willing to work for less, and a client could abuse that situation to negotiate a lower rate.

One colleague became Facebook friends with the author of a series of books he was about to narrate. “He’s such a great guy,” my colleague said. “I’m honored he wanted to be friends with me.” Well, when the writer saw on Facebook that my colleague was gay, he said he could no longer work with him, citing his faith. What a terrible way to lose a deal worth thousands of dollars!

A conservative think tank wanted to hire a voice-over for a number of ads, and they found a female talent with the perfect pipes. Just before they offered her the contract, they did a quick background check. Because all the posts on her Facebook Profile were public, they discovered she was a Bernie Sanders supporter, and they called off the deal.

So, you have to ask yourself: should you really give the whole world access to your personal life? Is gaining a superficial Facebook friend worth the risk of losing a good client?

FRIENDS OR COLLEAGUES

But what about fellow-voice talent? Coming back from the VO Atlanta conference, so many people I had met wanted to be my Facebook friend, and that’s very flattering. If you’re one of those people, you’ve received the following message:

“Thank you for your friend request. I’m honored! This is my personal Facebook Profile which I’ve reserved for close friends and family members. It helps me separate my personal from my professional life.

If you’re interested in my work as a voice-over, and in developments in that field, please like my professional Page: https://www.facebook.com/nethervoice. That’s the best way to stay in touch with me. Thanks for understanding!”

In the beginning I thought people would hate me for blowing them off, but you know what the most common response to this message is?

“That makes so much sense. I should really do that too.”

But when I check in on a colleague a few weeks later, she is still promoting her business on a Facebook Profile, together with pictures of her cats, a couple of bible verses, and some crazy pop quizzes about celebrities and sex. 

Very professional, indeed!

WHAT’S A FRIEND ANYWAY

Sociologists have said lots of things about the way Facebook has hollowed out the notion of (online) friendship.

Yes, some of my Facebook friends happen to be colleagues, but not all colleagues are my friends. It takes a certain level of intimacy and bonding before I let people into that select circle. Most people who want to be friends, want to connect with me professionally anyway, so why bother them with pet pictures, or photos from lunch at the local eatery? That’s why I send them to my business Page. 

Sometimes, colleagues become contractors when they hire me for a job, making them my clients. That’s another reason to point them to my professional Page. Making this distinction has another advantage. Because I have fewer friends, it’s now easier to keep track of the lives of people I feel closer to, and Facebook is less of a time suck.

CREATING A BUSINESS PAGE

When you’re ready to create a Facebook Page, you have to pick a category based on the following options:

  1. Local Business or place
  2. Company
  3. Organization or institution
  4. Brand or product
  5. Artist, band, or public figure
  6. Cause or community

Once your business Page is set up, and you have at least 25 fans (or Likes), you should get a vanity URL. For instance, my Page is https://www.facebook.com/nethervoice/. This will make it much easier to find your page for those doing an internet search. Be sure your 180 x 180 pixel profile picture, and 828 x 315 pixel cover photo (the most important visual aspects of your Page), look good, and reflect your brand.

Last summer Facebook rolled out a new ad-free business layout, making it possible to add more prominent Calls to Action buttons to your Page. The seven calls to action available are: Book Now, Contact Us, Use App, Play Game, Shop Now, Sign Up, and Watch Video. Try my Contact Us Call to Action button, and see what happens.

VALUABLE INSIGHTS

A business Page also gives you an idea how your audience is responding, and how your Page is performing through Page Insights. Insights tell you which posts have the most engagement (videos and images rule!), and when your audience is on Facebook. You can use that information to increase traffic by creating content people respond to, and post it at strategic times. Jennifer Beese wrote an excellent article about Page Insights for Sprout Social.

Boosting posts is another way to increase your reach. You can boost a post when you create it, or after it’s been published. Simply click the Boost Post button, and you’ll be presented with some options. This is not a free service, by the way. The budget field allows you to select the amount you want to spend, or enter your own. 

Another thing a Facebook Page allows you to do (and a Profile won’t), is create ads. Facebook itself has written a step-by-step guide, and you might also want to check out this beginner’s guide from Hootsuite

THE BIG QUESTION MARK

It’s usually the more senior coaching students who ask me:

“Do I really need to be on Facebook? Isn’t it all a big waste of time?”

Facebook is too big to ignore. It’s the largest and most popular social network in the world, with over a billion and a half monthly active users, and over a billion daily active users. If Facebook were a country, it would be substantially bigger than China (source), and it continues to grow by 18% per year. According to Pew Research, 79% of internet users are on Facebook, and Forbes estimates that fifty million businesses are now using Facebook Pages.

In other words: this is a huge opportunity, because most of your (potential) customers are already using Facebook. If you were to pick one social media site for your marketing, skip Twitter and Instagram, and choose Facebook.

But please, do yourself a favor, and create a Page for your business today!

Paul Strikwerda ©nethervoice

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The Copyright Trolls Are Coming After You

by Paul Strikwerda in Articles, Internet, Money Matters, Social Media 21 Comments

TrollSome years ago, digital marketing firm The Content Factory got an unpleasant surprise in the mail.

A lawyer summoned them to pay $8,000 in penalties for alleged copyright infringement. Why?

Well, one of their professional bloggers wrote a story about bargain hunting in Omaha, and used a photo of Nebraska. It wasn’t a great picture, and the article didn’t get much exposure, but that was beside the point.

The Content Factory did not obtain permission from the rights holder to use the image, and that was the problem. A very expensive problem!

What would you do if you were in their shoes? Take the photo down and apologize, hoping that would be the end of it? That sounds reasonable, right?

Forget that.

ENTER THE TROLLS

The enforcement of copyright is a billion dollar business. Companies like Masterfile and CEG TEK litigate against corporations, individuals, and small businesses who have intentionally or unintentionally used images without having obtained a license.

These companies (and individual lawyers) are commonly known as “copyright trolls.” They have sophisticated computer programs that search the web 24/7 to find copyrighted works that are used without authorization. They’re not only going after pictures. They’re also targeting illegal downloads of any kind, such as video games, music, porn, and movies.

Once they’ve secured the names and contact information of the people accused of infringement, the trolls will send out “litigation settlement” demand letters. These letters threaten defendants with costly lawsuits.

Of course the suit can go away, but only if you pay promptly. The longer you wait, the higher the amount you will be sued for. And if proven guilty, you’ll pay attorney fees too.

Now, is this blatant extortion of vulnerable people who simply made an honest mistake, or are these trolls in business to protect the rights holders?

I think it’s a bit of both.

According to copyright.gov:

copyright infringement occurs when a copyrighted work is reproduced, distributed, performed, publicly displayed, or made into a derivative work without the permission of the copyright owner.”

Let’s say you’re a professional photographer, and your portfolio is on the web. You own the rights to these pictures, and you make a living selling them. Now, somewhere in a different state, a web designer is doing a Google image search for a website he’s building. He stumbles across one of your pictures, he takes a screenshot, and decides to use it. 

In that moment you as the owner, lose value, because you could have sold the use of that image to the web designer. Under the law, you can claim monetary damages for financial losses, and for additional profits the infringer earned from using your photo.

That seems fair, doesn’t it? But copyright issues aren’t always cut and dried.

FAIR USE

Under certain circumstances people are allowed the unlicensed use of copyright-protected works. It’s because of a legal doctrine called “Fair Use.” For instance, making braille copies or audio recordings of books for the blind is considered “fair use.” Recording a TV show on your DVR, is also considered “fair use,” as long as it’s for private viewing.

The U.S. Copyright Act of 1976 allows the reproduction of authored works for the purpose of “criticism, comment, news reporting, teaching …, scholarship, or research.” There is a four-part Fair Use test based on the following factors:

1. The purpose and character of the use, including whether such use is of a commercial nature or is for nonprofit educational purposes;

2. The nature of the copyrighted work;

3. The amount and substantiality of the portion used in relation to the copyrighted work as a whole; and

4. The effect of the use upon the potential market for, or value of, the copyrighted work

For instance, using short quotations or excerpts from published books authored by others, is “fair use.” Courts do evaluate fair use claims on a case-by-case basis.

PUBLIC DOMAIN

But what about if something is in the “public domain”? The public domain refers to creative materials that are not protected by intellectual property laws such as copyright, trademark, or patent laws. These works may be used freely, and without permission.

There are four common ways that works arrive in the public domain:

  • the copyright has expired
  • the copyright owner failed to follow copyright renewal rules
  • the copyright owner deliberately placed it in the public domain, known as “dedication,” or
  • copyright law does not protect this type of work.

 

CREATIVE COMMONS

Creative Commons (CC), is an American nonprofit organization designed to foster the public domain, and it helps copyright owners dedicate their works to the public domain.

It provides free legal tools that give everyone from individual “user generated content” creators to major companies and institutions a standardized way to pre-clear usage rights to creative work they own the copyright to. CC licenses allow people to change their copyright terms from the default of “all rights reserved” to “some rights reserved.”

If you’re an artist, student, educator, scientist, or other creator looking for content that you can freely and legally use, there is a giant pool of CC-licensed creativity available. There are many millions of works – from songs and videos to scientific and academic content – that you can use under the terms of the CC copyright licenses.

WHAT THIS MEANS FOR YOU

First and foremost: it is your obligation to make sure that you have permission from the rights owner to use his or her images on your website, on your blog, and for your social media posts. This includes all the logos of companies you ever did voice-overs for!

Trademark owners might actually sue you for “dilution” of a trademark,” because your use might (in their opinion) lessen the uniqueness of the logo, and tarnish the brand’s reputation.

If your demos have music, make sure it is properly licensed. Copyright your own sound files if necessary, to secure payment, and to protect usage. And by the way, as long as your client has not paid you for your audio, you own it!

Attorney, actor, producer, and voice artist Robert Sciglimpaglia advises VO’s to trademark their brand, company name, website, slogans, and tag lines.

YOUR HOMEWORK

So, here’s what you should do.

Go over all the images on your website, your blog, and the ones you use on social media, and immediately delete the ones you have been using without permission. If in doubt: take them out!

Replace them with pictures from a subscription site like Shutterstock, from Creative Commons, Wikimedia Commons, or with pictures you took yourself.

Check the music and videos on your site, and get permission from the owners to use them.

Go to http://copyright.gov, and read up on copyright law. Learn about the difference between a trademark and a service mark, and click here to find out what you need to know to register a trademark. When you’re ready to register, hire an attorney like Rob to guide you through the process.

BEING SUED

Should you ever get sued over copyright infringement, know that the goal of most trolls is to obtain a settlement. They don’t want to bring their lawsuit to trial because they would have to prove the allegations. The only reason they even mention court, is to scare the living daylights out of you, hoping you will settle.

The website fightcopyrightrolls.com (a great resource in the public domain) warns:

“In order to increase settlement rate, trolls resort to lies. They conceal important information from the Court. They make unrealistic and unnecessary threats to defendants. They grossly overstate the damages to copyright holders caused by infringement.”

Get legal representation, and go over your options.

NEBRASKA

So what happened with the case of The Content Factory that had to pay thousands of dollars for the unauthorized use of one lousy photo? They hired a lawyer who negotiated a settlement. Instead of having to pay $8,000, they ended up paying $3,000 in penalties.

The Content Factory concludes

“Had we been a smaller company and didn’t think to negotiate a settlement, we could’ve been put out of business. To be honest, had this happened within the first few months of starting the company, we would’ve probably closed up shop and run back to living one-third of our lives in cubicles, where it’s safe and there’s always health insurance.”

Don’t assume this won’t happen to you.

One of our colleagues is being sued as we speak over a lousy photo he put in his blog, and had forgotten about.

You have been warned!

Paul Strikwerda ©nethervoice

PS Many thanks to Rob Sciglimpaglia for bringing matters of copyright and infringement to my attention, and for allowing me to use some of the information from his talk at VO Atlanta 2017. Rob is the author of Voice Over Legal, a must-have book for every voice actor. Click here to order a copy.

PPS For more information on blogging and copyright, read the article Blogger’s Guide to Copyright and DMCA.

Image credit: EFF (Own work) [CC BY 3.0 us (http://creativecommons.org/licenses/by/3.0/us/deed.en)], via Wikimedia Commons

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Here’s What You’ve Missed

by Paul Strikwerda in Articles, Career, Freelancing, International, Internet, Journalism & Media, Money Matters, Personal, Promotion Leave a comment
Paul Strikwerda

The author

Happy New Year!

Today I want to start by thanking you for reading my blog. There’s so much content to choose from these days, and I am so glad you landed on this page.

Perhaps this is your first time, so: “Welcome!” Perhaps you’ve been here before. In that case I welcome you back with open arms.

One of the joys of being a blogger is the opportunity to connect with so many people from all over the world. This year I’ll be aiming for 40 thousand subscribers, which is unheard of in my particular niche: voice-overs. Then again, this blog is not just for professional speakers. It’s for all kinds of creative freelancers who struggle with things like finding work, dealing with difficult clients, and getting paid a decent amount.

If these topics interest you, I hope you’ll take a minute or so to subscribe. That way you’ll always know when I’ve written a new post. Just enter your email address in the upper right-hand corner. It will never be sold or used in any other commercial context. I promise!

WHAT DID YOU MISS

Now, we all lead pretty busy lives, and I completely understand that you might have missed a few stories from last year (especially if you’re new to this blog). That’s why I’m starting 2017 by giving you a quick overview of some of the topics I have covered (or uncovered). The headlines in blue are all hyperlinks, by the way. 

One of the things I write about frequently, is the road to success. Does luck play a part in it? Do you have to be at the right place at the right time? Read about it in “The Magnet, the Colander, and the Clay.” In “Secrets From Successful Voice-Overs” I share more top tips with you.

I’ve been freelancing for my entire professional life. Being a solopreneur is often fantastic, and sometimes frustrating. Do you want to know what my pet peeves are? Click here to find out. We might have a few in common!

One of the recurring themes of this blog is me taking a critical look at the field I work in: voice-overs. In “Voice-Over’s Seven Deadly Sins” I explore manifestations of things like Lust, Gluttony, and Greed among voice actors. Not every colleague always appreciates what I have to say. In fact, some think I’m quite the curmudgeon. Read “Call Me Oscar” to find out if that’s really true. 

Another topic I like to write about is how to deal with setbacks. No path to success is ever smooth, and in “Turning Resistance Into results” I take you to my gym for a few unexpected tips. In “The Mistake You Don’t Want To Make” I discuss a list of things freelancers do to sabotage their success, and I tell you about the one thing you must do, to make it in this business.

GETTING PERSONAL

Beginning voice-overs often have to overcome a lack of confidence before they are comfortable selling their services. My story “Do Nice People Always Finish Last?” deals with that issue.

During the course of a year great things happen, and things that are absolutely horrible. When tragedy strikes, I don’t always feel like writing about microphones, challenging clients, or impossible scripts. I feel a need to get personal with my readers, and posts like “The Weight Of The World” elicit lots of responses. 

Not every reader knows that I was born, raised, and educated in the Netherlands. So, what’s it like for a Dutchman to live and work in the United States? You can read all about it in “Those Silly Americans.”

Because I bring a different and more European perspective to the table, some of my readers say that I usually “tell it like it is.” This attitude is appreciated by many, and criticized by some. In “The Cult of Kumbaya” I’ll tell you how I deal with my critics, and with criticism in general. “How I Handle Negative Comments” is another take on how I respond to feedback that is less than positive. If you’re in a business where rejection is the name of the game, I think you’re going to find these stories helpful.

Another theme I like to return to has to do with treating your business like a business. If you don’t do that, you’ll never have the success you’re hoping to have. “Are You In Bed With A Bad Client” tells you what to do when a client is taking you for a ride. In “Is Your Client Driving You Crazy” I write about the clients I gladly gave the sack.

IT’S ALL ABOUT COMMUNICATION

As voice actors we spend a lot of time in one place: our studio. Did you know it could be dangerous to do that? Just read “How Dangerous Is Your Voice-Over Studio” and you’ll find out about the hidden dangers in your recording space, and what you can do about it. 

Since I’m in the communication business, it won’t surprise you that I love blogging about communication. “Filling In The Blanks” deals with a strange habit many of us have that could cost us clients, as well as personal friends. “Don’t Ever Do This To A Client” is a warning about how not to conduct business, ever.

What I love about being a blogger is the interaction with my readers. Many of them respond in the comment section. Others send me emails. The question I get asked a lot is this: “Looking back, and knowing what you know now… what would you have done differently, and why?” Click here to read my answer.

One of the unexpected discoveries I made in the past few years is that this blog is also read by copywriters, freelance photographers, web designers, as well as producers, and potential clients. For them I wrote “How To Hire The Right Voice-Over.” Even if you provide VO-services yourself, you might want to check this one out to get a sense of what clients are really looking and listening for.

If you’ve been following me for a few years, you know I’m no big fan of the Pay-to-Play model. Now, here’s a fun fact. If I want to guarantee myself at least a thousand hits in one day, all I need to do is write about one of those Pay-to-Plays: Voices dot com. “Stop Bashing Voices.com” is a story for those who don’t like what “Voices” is doing, and yet renew their membership year after year.

SELLING YOURSELF

Marketing your services is one of the most important skills you must possess to have a flourishing freelance business. At times you need to educate clients new to voice-overs about the benefits of hiring a professional voice. One way to do that, is to contrast what you have to offer with examples of what I call “voice-overs gone wrong.” If you want to have a laugh and some heart-felt advice, click on “What Were They Thinking?

Another question some people ask me is where I find the inspiration to write a new blog every week. To be honest with you, I often look outside of my own professional bubble. Click here to find out why, and what we can learn from fellow-freelancers who are active in another field.

Many blogs in the blogosphere are highly topical. Writing about current events is fun, but here’s the problem: the content gets outdated rather quickly. I do blog about things that are in the news, but I do my very best to make something that is timely more timeless. A good example is my story about the presidential election in the U.S., and the question of ethics and morality in voice-overs. It’s called “Should We Shoot The Messenger?” It certainly got people talking.

Another example is my blog about Black Friday. Yes, Black Friday is the “hook,” but in reality this is a blog about why people buy, and how you -as a frugal freelancer- should spend your money. “The Most Important Question Of The Year” is another story about the business of being in business. If you want to get to the bottom line, please read it.

MOVING ON

There you have it. That’s my overview. What were your favorite stories?

Looking at the new year, here are 5 things you should stop doing in 2017, and in 2018, 2019, et cetera.

One thing I hope you’ll continue to do, is come back to this blog every once in a while, -better still- every Thursday. Leave some feedback for me. Let me know what you’d like me to write about. Share your experiences in the comment section.

If you enjoy my musings and think they’re helpful, share them with your friends and colleagues on social media. That always makes my day.

And remember: Subscribe to stay in the loop, and get the latest scoop.

Here’s to another fabulous year!

Paul Strikwerda ©nethervoice

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A Historic Year

by Paul Strikwerda in Articles, Career, Internet, Journalism & Media, Money Matters, Pay-to-Play 3 Comments

For many reasons, 2016 was a year for the history books.

Where shall I begin? 

Let’s start with the economy, stupid! The on-demand gig economy, to be exact.

If as a self-employed person you ever feel isolated, remember this: You are not alone!

A GROWING NUMBER

The freelance workforce in the U.S.grew from 53.7 to 55 million people this year, now representing 35% of workers. In 2020, this number is expected to go up to a whopping 50%. In other words: you are part of the new normal. That’s a good thing, and a bad thing. 

Right now, freelancers contribute an estimated $1 trillion annually in freelance earnings to the U.S. economy. Unfortunately, flex workers don’t enjoy the same benefits and protections as non-freelancers. Employers have turned regular, full-time jobs, into part-time, freelance jobs. That way they don’t have to contribute to health care, pension plans, and other benefits.

Because the freelance workforce is mostly unorganized and unprotected, it’s easy for employers to do whatever they want. According to the Freelancers Union, over 70% of their members have been cheated out of payments that they’ve earned, and are stiffed an average of $6,390 every year.

On that topic there is some good news that made 2016 a historic year. It’s something that has been mostly overlooked in voice-over circles, perhaps because it’s relevant to the 1.3 million freelancers in New York City. However, this news could eventually be the beginning of change in the rest of the country. 

FREELANCE ISN’T FREE

In October, the NYC Council unanimously passed a bill helping freelancers get paid on time and in full. On November 16th, Mayor de Blasio signed it into law, and it’s called the “Freelance Isn’t Free Act.” NYC is the first city in the nation to provide protections against non-payment for freelancers and independent contractors. 

Here’s how it works:

  • The law, which will apply to contracts of $800 and up, requires any company that hires a freelance worker to execute a simple written contract (it could be as simple as an e-mail), describing the work to be completed, the rate and method of payment, the date when payment is due, and basic contact information for both parties.  

  • Payment in full is required within 30 days of the completion of services or of the payment due date under the contract, whichever is later. Companies who fail to pay would face penalties, including double damages, attorney’s fees, and civil penalties.

  • Under the law, companies would be prohibited from retaliation against freelancers who seek to exercise their rights under this bill.

According to council member Brad Lander who worked closely with the Freelancers Union to write this bill…

“The NYC Department of Consumer Affairs will act as a navigator for freelancers facing nonpayment. DCA will provide model written contracts in multiple languages, accept complaints from freelancers, issue a “Notice of Complaint” to hiring parties that don’t pay, and make it easier for an aggrieved freelancer to bring charges to court”

He continues:

“Just 5% of freelancers take delinquent clients to court, in large part due to the very high cost of hiring an attorney, and the unlikelihood for that lawyer to take the case “on spec.” Those freelancers that do bring deadbeat clients to court are often subject to retaliation – an especially big problem for freelancers that work through agencies, or on an ongoing retainer.”

“By passing this law, NYC is helping to address a big gap in state and federal laws for protecting workers. The Freelance Isn’t Free Act can serve as a model for cities across the country to take action to protect the growing number of “gig economy” workers.”

And that’s precisely what I hope will happen. This law needs to become the norm in our nation so freelancers like you and me are protected from non-paying clients.

THE STRIKE GOES ON

The last thing that made 2016 a historic year is this: unionized voice actors appearing in video games went on strike against 11 employers. The sticking points are twofold: working conditions and the compensation method. I could easily devote an entire blog post to dig deeper into the issues, but instead I encourage you to click on this link to get a better idea of what’s going on.

This is the first time I feel SAG-AFTRA is taking voice actors seriously. For years, the unions have treated us as second and third-rate citizens. Now that certain video games make even more money than some Hollywood blockbusters, we finally matter. However, video game voice actors make up a small percentage of all unionized voice talent, and I want SAG-AFTRA to care just as much about the compensation and working conditions of other members.

Whatever the outcome of the strike may be, the agreement reached will send a signal to the entire industry, and will impact both union and non-union talent. Why is that? Well, technology is changing rapidly. More people watch content online, and the internet knows no borders. Traditional media markets that were used to determine rates are rapidly disappearing, and our pay needs to be up to par with this changing landscape.

CROSSING THE LINE

The strike is also testing our solidarity as a professional group. Will newcomers take advantage of the situation, and cross the (virtual) picket line? You may find it shocking that some colleagues will act as scabs, but to me this is an indicator of another trend: the deliberate weakening of the position of voice-overs from within. Every day a symbolic picket line is crossed by voice-overs that are taking jobs for less because…

“Some money is better than no money”

“I’m just getting my feet wet”

“It’s only a hobby.”

“The client said she couldn’t afford to pay more.”

“I’m an idiot and I only care about myself.”

I hope 2017 will be the year in which union and non-union voice actors will take a stand, just like their video game voicing colleagues. I’m not suggesting we go on strike, but we can refuse to work for clients that don’t take our craft seriously. In fact, we don’t take our craft seriously every time we allow a client to take advantage of us, financially or otherwise.

There are 55 million independent workers in the U.S., and our numbers are rapidly growing.

But if we don’t act now to protect our livelihood, voice-overs won’t be part of the increase.

And we only have ourselves to blame. 

Paul Strikwerda ©nethervoice

PS Be sweet. Please retweet.

photo credit: Shrieking Tree Anti-Torture Vigil – Week 18 via photopin (license)

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