Gear

Becoming A Frugal Freelancer

by Paul Strikwerda in Articles, Gear, Money Matters 2 Comments

If you’ve stumbled upon this blog post without reading part one Would You Survive The Shark Tank? please stop. Click on the title above; read the story, and come back when you’re done.

By the way, as always, blue text on this blog indicates a hyperlink. 

Here’s one nugget from last week’s post you’ll remember:

“The way you manage your money is one of the most important indicators of success. You may have the most enchanting voice in the world, but if you don’t price for profit, and you spend more than you make without even knowing it, you may end up driving for Uber, instead of doing your dream job.”

A week ago we talked about investing in your business. You’ve got to spend money to make money, but you have to do it wisely. I call it “strategic splurging.”

BUSINESS 101

Today I’m going to talk about saving some cash, but before I get to that, let’s go over a few basics.

As a solopreneur, you have to ask yourself:

“What is the purpose of my business?”

Financially speaking, there can only be one answer:

It’s not to make money, but to turn a profit.

If I were a bank, and you’d come to me for a loan, I wouldn’t care about how well-respected you are in your community, or how much you love your job. I would not look at how many people read your blog, or how many friends you have on Facebook. I would look at your bottom line.

Your profit is the number one indicator of the health and success of your business. Here’s a simple formula:

Total Sales – Total Expenses = Profit

AMATEUR OR PRO

We often talk about the difference between doing voice-overs as a hobby, or as a business. What’s the difference between an amateur and a professional? In the end it doesn’t matter what you think, or what your coach tells you. You’ve got to convince the tax man!

Here’s what the IRS has to say about the difference between a hobby and a business: 

In order to make this determination, taxpayers should consider the following factors:

  • Does the time and effort put into the activity indicate an intention to make a profit?
  • Does the taxpayer depend on income from the activity?
  • If there are losses, are they due to circumstances beyond the taxpayer’s control or did they occur in the start-up phase of the business?
  • Has the taxpayer changed methods of operation to improve profitability?
  • Does the taxpayer or his/her advisors have the knowledge needed to carry on the activity as a successful business?
  • Has the taxpayer made a profit in similar activities in the past?
  • Does the activity make a profit in some years?
  • Can the taxpayer expect to make a profit in the future from the appreciation of assets used in the activity?

 

The IRS presumes that an activity is carried on for profit if it makes a profit during at least three of the last five tax years, including the current year.

SAVING MONEY

Healthy companies focus on two main things:

1. Increasing revenue
2. Decreasing expenses

Here’s what you should know: Curbing costs starts between your ears.

In Are Those Black Friday Deals Really Worth It?” I gave the following spending advice:

1Distinguish between a WANT and a NEED

Every time you’re tempted to make a major purchase, ask yourself: 

“Do I really need it right now, or is it just something I want?” “Is it a necessity, or a luxury?”

So, if you really, really want to buy a nice, new, shiny piece of equipment, ask yourself:

– Will it make me more professional, productive, and profitable?

– Will my clients experience an undeniable difference as a result of this purchase?

– Will this investment pay for itself within a reasonable period of time?

If you can answer these three questions with an emphatic YES, move on to the next level:

2. Find the product that best meets your needs and your budget

This applies to business expenses, but also to other purchases. You have to be a smart shopper across the board, to allow your business to grow. 

If you must make an investment, do your homework before you make an impulse buy. Determine how much you can afford to spend, and begin your research. Ask people you trust for suggestions. Look at what the pros are using.

Skip commercial copy, but pay close attention to independent reviews from reliable sources. For gadgets and certain pieces of gear, I will often turn to The Wirecutter website for extensive comparisons, reviews, and recommendations.

Here’s my rule of thumb: Always choose high quality over low price. You may pay a bit more today, but you will save money in the long run.

When you operate your own business, it’s so easy to get bogged down in the day-to-day running of your shop. However, if you want to have staying power, you must think long-term, and plan accordingly. And speaking of time, here’s your next decision:

3. Determine the best moment to buy something 

Saving money has a lot to do with timing. For instance, the best time to buy a new television is right before the Super Bowl, and before new models hit the showroom. It can save you hundreds of dollars. 

One of my favorite sites is lifehacker. Lifehacker has a handy graphic, illustrating The Best Time to Buy Anything During the Year. You’ll see that February is great for buying cellphones and home theaters. August is best for office supplies.

Once you’ve found what you are looking for, and you know when to get it, you must make the following commitment:

4. Never pay full price

No one pays sticker price on a new car, right? That would be foolish. So, I want you to bring that same mindset to your next purchase. And just as you’d go from dealership to dealership to get the best price, I want you to use the same method online.

The first thing you need to find out is how much retailers are generally charging for what you want to buy. Otherwise you don’t know if you’re overpaying, or you’re getting a steal.

A simple way to do that, is to start a Google search for your product. Click on the shopping tab, and sort by price from low to high. Before you begin this process, always clean your disk space by clearing your cookies, cache, history, and footprints. Otherwise, your search history might reveal to online retailers that you’re interested in buying a certain product, and they’ll quote you a higher price.

If you’re an Amazon fan, I recommend installing the free camelcamelcamel price tracker. It monitors millions of products, and it gives you insightful price history charts. On top of that, this tracker can send you alerts via email and Twitter, notifying you of price drops.

The website Slickdeals also has a price tracker, tracking prices from 52 stores. You can install a bookmarklet, and add it to your browser’s bookmarks bar to check the price history of any item at a supported store as you browse the web.

Once you have a clear price point, the next decision you’ll have to make is whether to buy…

5. Refurbished or used

My biggest savings have come from purchasing previously loved equipment. Not everyone is comfortable with buying second-hand, but once you’ve had a few positive experiences, I think you’ll warm up to the idea.

The safest way to buy used gear, is to get it from someone you know. The Facebook group VO Gear Exchange has over 1,500 members, and right now there are 123 items for sale. Online retailer Sweetwater has a Trading Post where you can buy and sell gear. You can also buy and sell used pro audio equipment from Guitar Center by clicking this link. 

As a buyer and seller, I’ve had mostly positive experiences with eBay. The trick is to do your homework before you start bidding. Know how much something is worth, and use the website Checkaflip to find out how much a certain product is usually selling for. 

Buyer beware! Only buy from sellers with overwhelmingly positive feedback, and look for auctions that end on hours very few people will be bidding (mornings and early afternoons). The fewer people bid on something, the better your deal will be. eBay has a money back guarantee if your item hasn’t arrived, or isn’t as described.

Amazon shoppers can also buy used or reconditioned products. Just click on the Used & New link below the description of the item you’re looking for. You might be surprised how much money you can save. 

Speaking of reconditioned or refurbished, that’s another great option for frugal freelancers. I recently bought an iPad Air 2 with 128 GB, Wireless & Cellular. You can find it at the Apple store for $629. I bought a factory refurbished model from BLINQ for $396.79 with free shipping (using a 20% off coupon for signing up for email alerts). Apple sells the same iPad refurbished for $529. Retailer Best Buy is selling the iPad Air 2 with similar specs as an Open Box item for $464.99.

My tablet didn’t arrive in Apple’s signature fancy packaging, but otherwise it looked and felt brand new, without any dents or scratches. Right now I’m using it as a second monitor, with the help of an app called Duet. The app is available for Mac and PC.

If you’re still not comfortable with getting a used or reconditioned product, you have to consider what to do when you’re… 

6. Buying new

Of course you’d start by using a shopbot like Pricegrabber, to find the best price. You can also look for deals on Retailmenot or a site like Overstock.

Rick Broida from website CNET, writes the Cheapskate Blog that’s written for bargain shoppers like me. Once I had ordered my iPad, I wanted to set up cellular service. The Cheapskate Blog told me about a free T-Mobile data plan for my tablet. All I had to do was buy a ten-dollar Sim card, install it, and BAM: I now have a 200MB monthly plan at no cost.

Rick also wrote about the Brenthaven Elliot Slim Brief with lifetime guarantee which normally retails for $79.95. I got it for $24.95, and it protects my iPad perfectly during my travels. This deal is no longer available. 

Apart from Rick’s blog, CNET has another deals & promotions page you might want to check regularly. You’ll find deals on anything from electronics, cruises, office equipment, to clothing.

There are at least four other deal aggregators I visit regularly: kinja Deals, BradsdealsWoot, and Tanga. Please do some window shopping to find out what they have to offer. You can thank me later!

Another money-saving concept is that of the Buyer’s Club. This is where a number of buyers commit to purchasing something to get a group discount. Groupon is probably one of the best examples. One of my favorites is MassDrop, which has a special Audiophile section. 

Whenever I’m shopping online, I make sure to activate my eBates account to earn cash back on my purchases. The Cash Back Button I’ve installed tells me how much cash back is being offered, and it reminds me to activate the discount. About 2,000 stores give cash back through eBates. The way I see it, it’s free money!

“But what about coupons?” you may ask. Well, I use a browser extension called Honey. Honey automatically finds and applies coupon codes at checkout on thousands of sites. Honey also finds better prices on Amazon, and offers cash bonuses on many stores. 

Once you have Honey installed, whenever you’re on a shopping site that Honey supports, you will see the Honey icon in the top right corner of your browser turn the color orange. This means that Honey supports that store.

Now, here’s my last money-saving tip for you: 

7. Get a good accountant who specializes in small businesses

Let’s face it: you didn’t become a freelancer so you could bury yourself in boring and time-consuming paperwork. Spare yourself the headaches, save yourself some time, and hire an expert. Your forms will be filled out correctly, and filed on time. A good accountant helps you maximize your deductions, lower your tax bills, and can be your financial sounding board.

When you’re ready to make your next purchase, remember this: it’s easy and lazy to pay full price. It’s also bad for business. 

It may take you some time to track down the best bargains, but you’ll learn a lot, and finding a bargain can be quite gratifying. 

The way you shop for your business will help you cut down your household expenses as well.

Small savings add up quickly. At the end of the day, you’ll have more money in the bank; money that’s going to be your security blanket.

Of course there are more ways to save, and if you have specific tips, I hope you’ll share them in the comment section.

Happy frugal shopping!

Paul Strikwerda ©nethervoice

PS Be sweet. Please retweet!


Would You Survive The Shark Tank?

by Paul Strikwerda in Articles, Career, Freelancing, Gear, Money Matters 13 Comments

Three years ago, two aspiring voice-overs took the plunge, and opened up shop.

One was incredibly talented, undisciplined, and thought he always knew best. The other one wasn’t as good, but she was business-savvy, and listened to feedback.

36 months later, number one is now an Uber-driver, entertaining his clients with celebrity impressions. Number two is starting to make a living… as a voice talent.

What went wrong, and what went right? Was it a matter of luck, attitude, or preparation?

Simply put, it takes more than talent to make it as a freelancer, no matter what field you pick. Way more. Let’s explore.

INVESTING IN YOU

Here’s a question for you.

If I were an investor on Shark Tank or Dragons’ Den, and you came to me with a pitch to back your business, what would I be looking for?

Number one: I’d look for your ability to make me money. By the way: that happens to be the same reason why agents sign you, and clients hire you. 

Think about that for a minute.

You may believe that you’re doing what you’re doing to make money for yourself. If that’s the case, I have news for you.

Your clients don’t care whether or not you turn a profit. Your clients don’t want to know how much you spent on that new microphone or revamped website. All they are interested in, is this:

“Will your voice help me spread my message so I can make more money?”

Even if you happen to work with a non-profit, it’s always a matter of benefits and costs. The benefits of hiring you should outweigh how much your clients pay. If that’s the case, those clients will perceive you as an asset, and not as an expense.

MAKING YOUR PITCH

There’s a lot of psychology in selling, but it starts with this: in a competitive market you have to offer a competitive product. Something that’s different, or better than what’s already on the shelves. 

If you’re providing a service like voice-over narration, you better bring it from day one. Don’t jump into the ocean if you barely know how to swim. Amateurs learn on the job, and they get eaten alive. Professionals know what they’re doing, and they’re able to survive.

In the Shark Tank as well as in real life, you’d need to bring something to the table that’s rather unique; a brilliant solution to a common problem, sold at the right price. Yes, you heard me. As one of the investors, I would expect you to know what you’re worth and charge accordingly.

Mark my words: Those who sell themselves short, aren’t taken seriously.

You’d also have to demonstrate what sets you apart from the competition. You have to come up with a solid marketing plan, and convince me why I should trust you.

It’s also important that you present your plans compellingly and logically, particularly under pressure. The reason is simple. If you cannot sell yourself, how will you ever sell your service, especially if you are the embodiment of that service?

LOOKING AT THE NUMBERS

Lastly, you’d have to show me your books.

Some freelancers think this is the boring stuff, but to me, this is where things get interesting.

No matter what business you’re in, the way you manage your money is one of the most important predictors of success. You may have the most enchanting voice in the world, but if you don’t price for profit, and you spend more than you make without even knowing it, you may end up driving for Uber.

Your balance sheet needs to reflect a few other things as well:

  • a keen sense of organization,
  • an aptitude for making intelligent investments, and
  • an ability to control costs.

 

If it’s okay with you, I want to talk about the last two things I just mentioned: investing in your business, and controlling how much you spend. Today I’ll talk a bit about spending. Next week I’ll show you a few of my favorite ways to save. 

WHERE TO PUT YOUR MONEY

No matter what some people want you to believe, you cannot run a profitable voice-over business on a shoestring budget. It starts with getting the proper training. Clients pay you because they trust that you know what you’re doing. They don’t expect you to figure it out on the fly and on their dime.

Just as a carpenter needs quality tools to deliver quality work, you need to have equipment that says you’re taking this voice-over thing seriously. Otherwise, you’re nothing more than a hopeful hobbyist talking into a stupid snowball microphone. 

Now, if you’re just getting started, here’s something you probably don’t want to hear: without a dedicated, isolated, and acoustically treated recording space, you’re not going to make enough money to stay afloat.

When a client calls, or there’s an audition, you need to be able to jump into your booth and press “record.” Otherwise the client will go somewhere else, and you’ll be last in line for that audition. You really can’t afford to wait until your neighbor stops using his snow blower, or until that barking bulldog finally falls asleep.

An expensive microphone in a bad recording space won’t sound half as good as a cheaper microphone in a treated environment. I think you get the point. Looking back at my career, building a home studio was one of the best investments I’ve ever made. It has paid for itself many times over, and frankly, I wish I’d done it earlier.

THE INVISIBLE EQUALIZER

Another investment you should make, is an investment in something invaluable that cannot be bought or rented. You can’t taste it, or touch it. Yet, everyone is using it every day (some to greater effect than others).

I’m talking about Time.

The success or failure of your business greatly depends on how you spend your time. First of all, give yourself time to become good at what you want to do. Cultivate your craft. Don’t rush it. There’s a lot more to doing voice-overs than most people think. And just because it sounds easy, doesn’t mean it is. 

Time is all about goals and priorities. We usually get things done that are important to us. People tend to get their “musts,” but not their “shoulds.” 

In a past profession, I interviewed many people who were considered to be a success. Politicians, captains of industry, and entertainers. Most of them were incredibly busy, but they were really good at planning, or had someone else do the planning for them. That way, they made the most out of every day.

These people were just like you and me, but they didn’t spend hours checking Facebook, or watching soap operas. What struck me most was their tremendous power to prioritize, delegate, and focus. Whatever they were doing at a particular moment, had their full attention.

So, if you wish to learn from those who are where you want to be, don’t ask them about the moment they knew they wanted to be a voice-over.

Don’t ask them about the silliest thing that ever happened to them in a studio.

Ask them how they spend their time, and learn from it.

This will help you get ready for the Shark Tank that is your professional life.

Three years from now, it might make the difference between working a dream job, or driving a cab.

Paul Strikwerda ©nethervoice

PS Be sweet. Please retweet!


Are Those Black Friday Deals Really Worth It?

by Paul Strikwerda in Articles, Freelancing, Gear, Money Matters, Studio, Widgets 5 Comments

Black Friday at Best BuyAt this very moment, the retail powers that be, are working you left and right.

They’re preying on you, like a lion lures a lamb.

Unlike the lion (who will do his best to stay undetected until he makes his deadly move), retailers come at you in plain sight. They have no desire to rip you to pieces. They want you alive, so they can bleed you year after year.

Retailers won’t jump you either. Instead, they play a game of not so subtle seduction, with one or two pieces of masterful bait, the first one being (drum roll):

Low Prices.

Yes, Black Friday and Cyber Monday will soon be upon us, and credit card companies are already drooling over your looming debt increase.

We may all believe that we’re independent thinkers that cannot be manipulated, but psychologists know better. They know that one of the strongest human fears is the fear of missing out.

That’s why the time ticker at QVC and the Home Shopping Network is such an effective sales tool. It tells you how much time is left to get this incredible gadget you suddenly cannot live without. That’s why they throw in all these “but wait, there’s more” extras to sweeten the deal, but only if you BUY NOW.

Limited time offers and low prices are classic incentives to get weak and impressionable people to buy stuff. Black Friday and Cyber Monday are the ultimate examples of these incentives, because they only come once a year, and some of the deals are truly incredible.

Supposedly.

You and I know that those heavily discounted doorbusters are meant to give you a shopping high, so you’ll buy more once you’re in the door. Besides, these deals will often come back in slower seasons.

If you’re still tempted to empty your wallet around Thanksgiving, I can’t stop you. But allow me to give you a few pointers, if I may. 

1. Distinguish between a WANT and a NEED

Every time you’re tempted to make a major purchase, ask yourself:

“Do I really need it right now, or is it just something I want?” “Is it a necessity, or a luxury?”

If you wish to experience sustained success as a for-profit freelancer, there’s one simple formula you must stick to:

Keep your revenue stream high, and your expenses low.

So, if you really, really want to buy this nice, new, shiny piece of equipment, ask yourself:

– Will it make me more professional, productive, and profitable?

– Will my clients experience an undeniable difference as a result of this purchase?

– Will this investment pay for itself within a reasonable period of time?

For instance, a few of my voice-over colleagues are already salivating over a new microphone this season. But a recording will only sound as good as the space it’s recorded in. So, rather than spending cash on a new mic, it’s often much wiser to invest in creating a better acoustic environment.

Most clients won’t hear the difference between a $300 microphone and a $1000 mic. They will hire you because you’re able to deliver clean and crisp audio, without the sound of the neighbor’s leaf blower in the background.

2. Choose High Quality over Low Price

If you must make an investment, do your research before you make that impulse buy. This means you have to overcome one of humanity’s eternal weaknesses: the need for immediate gratification when buying something that’s on sale. 

As a freelancer, competing on price is a losing strategy. You want people to pick you because of your added value, and that value is worth something. If you truly subscribe to this idea, you can’t just apply it to your own business. You have to “live it” in all areas of your life. So, stop buying things just because they’re cheap.

Only yesterday, I threw out all the heavy catalogues of the major pro audio retailers without even looking at them. Apart from being a waste of tropical rain forest, I have everything I need to run my business. I’ve carefully collected my equipment over time. I gave myself an opportunity to save up, to gather info, and to invest some of my profits in quality gear that will last for many years.

I’ve said it before, and I will say it again: Buying cheap can be expensive. Buying quality saves you money in the long run, and a whole lot more.

3. Choose the Planet over Price

I already mentioned the catalogues I had to throw away. But that’s not the only thing that concerns me.

In the past few decades, there’s a growing tendency among manufacturers to make things that only last a few years, and cannot be fixed. As a result, we end up with landfills of trash, gradually leaking toxins into the environment. Nature’s resources are depleted, and people in low-wage countries are exploited as they make the shiny trinkets we end up throwing away.

This process will go on for two reasons. One: because the environmental and societal impact of a product is hardly ever a part of the price. Two: because people like you and me keep buying them.

I’m a strong believer in creating change through spending. If I want local businesses to grow; local farmers to go organic, and make a decent living, that’s where I’ll have to spend my money. If I want manufacturers to create products that are environmentally-friendly, that last, and can be repaired, I have to show them there’s a market for those products.

Now, if you believe that you alone can’t make a difference, talk to Tara Button. Tara is Founder and CEO of BuyMeOnce.com. She was so frustrated with our throw-away culture, that she went on a global quest to find things that are built to last, and that are made in an ethical, green way. Her website features kitchenware, furniture, clothes, shoes, beauty products, and other things. Yes, you’ll pay more upfront, but you’ll save money over time.

4. Don’t spend all your money on objects

If you’re still itching to spend (or borrow) Black Friday money, do you really have to spend it on “stuff”? How fulfilling is that, ultimately? Once the rush of owning something shiny is over, there’ll be a new void, waiting to be filled. And what void are you filling anyway, and for what reason? Do you want to impress your colleagues?

To borrow a phrase from a weight-loss coach:

“Until you know what you’re truly hungry for, you’ll never be satisfied.”

We’ve been shoving waste under the carpet for decades. Is that a legacy you can be proud of? You don’t have to agree with me, but I think mother earth would be better off if we’d shift from an economy of “more and more,” to an economy of “enough is enough.” 

As Thanksgiving is coming up, can we just stop for a moment, and be grateful for what we already have? Can we also spend some time giving, instead of getting? For so many charities, your (tax-deductible) donation is not a want, but a need.

If you insist on giving yourself a gift, why not buy a gym membership (and actually use it)? Why not enroll in a cooking class that teaches you to make healthy meals?

Treat your family to a trip abroad, allowing everyone to broaden their horizons, and to recharge those batteries that have been going non-stop.

Gift yourself to your community by volunteering! Science has proven that it is better to give than to receive. So, be selfish, and share your time and talent with those who need it. It will truly transform your life!

I’ll tell you one thing:

It will beat leaving Thanksgiving dinner early, so you can stand in line for Best Buy.

Paul Strikwerda ©nethervoice

PS Be sweet. Please retweet!


A Shock Mount for the 21st Century

by Paul Strikwerda in Articles, Gear, Studio 12 Comments

Lyre, lyre, your mic’s on fire!

Is it just me, or are microphones getting more and more exotic?

We have Snowballs, Yetis, Voodoos, Fat Heads, microphones with holes, pear-shaped mics, flat ones, round ones…

To accommodate all these weird shapes, sizes and different weights, each microphone now seems to come with its own, custom-designed shock mount.

What amazes me is this.

The most inexpensive mics often ship with a cat’s cradle suspension system, whereas some of the big boys demand top-dollar for shock mounts that are sold separately. 

It’s as if you’re buying a high-end mountain bike that does not come with a proper seat.

I ran into that problem when I got my Microtech Gefell M 930 Ts microphone. If you’ve read my review you know that I adore this nifty little thing. Because it’s a pretty sensitive microphone, a proper shock mount is no luxury item. It is a necessity.

Here’s the thing: the M 930Ts is an exceptionally small large condenser, and it does not fit into a regular shock mount. Of course Gefell will happily sell you the one they make for a little over $300, but that’s just outrageous for a wire frame and some elastic bands.

But there’s more to this story than my mini microphone.

Traditional shock mounts

In my quest for a more universal, durable, and modern suspension, I stumbled upon Rycote, a family run business in Gloucestershire, UK. Founded in 1969 by film and television sound recordist John Gozzard, the company became first known for its furry microphone windshields.

Forty years later, Rycote products can be found in television studios and on film sets all over the world. In 2000, the Academy of Motion Picture Arts & Sciences recognized Rycote by a Technical Achievement Award, but the company certainly did not rest on its laurels.

INTO THE 21st CENTURY

A few years ago, Rycote came up with the ingenious InVision™ shock mount system for side-address studio microphones. It is based on the patented vibration-resistant Lyre™ suspension.

Rycote’s shock mount is made of lightweight plastic, and has an inner and an outer ring, just like the more traditional mounts. Here’s what’s new: the inner ring that holds the microphone is not suspended by elastic bands, but by four W-shaped Lyre™ clips attached to the outer ring.

click to enlarge

The red Lyre™ clips (see picture) are not the only part of what makes this shock mount both unique and universal. What holds the microphone in place is a miniature version of a Christmas tree stand: four screw clamps with rubber tips.

Attached to the inner ring, they can secure microphones of different sizes and shapes with very little effort.

There are several versions of the InVision™ Studio line. The regular USM (Universal Shock Mount) is for microphones between 1 and 55 mm, weighing 400–750 grams (about 14 – 26 ounces).

The USM-VB is for mics between 55–68 mm weighing up to 900 grams (about 31 ounces). My test model is the USM-L for mics between 18–55 mm, weighing up to 400 grams.

Rycote’s online compatibility charts will tell you which mount you’ll need for which microphone.

My demo mount came just in time, as I was about to test several microphones, one of which was my own studio mic, the Gefell M 930 Ts. With the help of a 5/8 inch brass thread adapter (included) it was a breeze to attach the mount to the mic stand. In less than ninety seconds, my Gefell was safely suspended in mid-air.

I won’t say that you can’t screw this up, because you have to.

SURPRISING DETAIL

click to enlarge

The InVison™ mount revealed one surprising but very welcome detail: a clever cable clamp close to the thread, separating the microphone cable from the boom arm. This prevents vibration traveling through the cable from reaching the microphone.

In the next few days I tried the InVision™ model on several microphones such as the more angular Lewitt LCT 640 and the more traditionally shaped Avantone CK6. Fitting these mics to the mount was simple, and at no point was I worried that the fasteners would lose their grip, or crush the mic.

Because my Gefell only weighs 273 grams (9.6 ounces), I used the USM-L (“L” for Lite) that comes with the red, more flexible Lyres. 

I tried the same microphones with the shock mounts that were provided by their respective manufacturers. In a series of unscientific but rigorous wiggling and thumping tests, the Rycote suspension system lived up to its promise and audibly outperformed the more traditional mounts.

BUT WAIT, THERE’S MORE!

click to enlarge

Rycote also sells this shock mount as a Studio Kit which consists of a suspension system and a pop filter. The filter’s slightly curved frame can be attached to the outer support ring of the mount, and it will also lock tightly to most “spider” type elastic shock mounts. Thanks to a rotatable fitting, it’s easy to get the filter out of the way when swapping microphones.

The oval-shaped filter is made from super light mesh (an ABS nylon blend plastic), which is really a 10 mm thick open cell foam pad, held in place by a support ring. This foam can be easily removed for cleaning or replacement.

I’ve never been a fan of pop filters held in place by a heavy metal clamp and a gooseneck. The less stuff I have in my field of vision, the better. Somehow, the clamp always seems to loosen its grip after a while, and I’ve had the whole thing come down in the middle of a live recording session. That won’t happen with the Rycote filter because it only weighs 45 g (about 1.5 ounces).

Being used to the old metal mesh and nylon filters, I was surprised by how effective the Rycote foam filter really is. The company says it can reduce the effect of plosives by 20 dB (as compared to no pop screen at all). It sits at a good distance from the microphone, but it cannot be moved closer or further away. It wasn’t a problem for me, but some might consider that to be less than ideal.

CONCLUSION

click to enlarge

At $178,22 I think Rycote’s InVison™ Studio Kit is reasonably priced, especially compared to the more than $300 I would have had to fork over for a genuine Gefell shock mount.

That I am not returning my demo kit to the dealer, shouldn’t come as a shock to you!

Paul Strikwerda ©nethervoice

PS My voice is for hire, but my opinion is not for sale. I was not compensated by Rycote for this review. 


How Dangerous Is Your Voice-Over Studio?

by Paul Strikwerda in Articles, Gear, Studio 29 Comments

Voice-over people are really weird.

Every day they spend a long time sitting in a small, soundproof room, staring at a screen, and talking to themselves.

If they’re good at what they do, they pretend to communicate with an illusive but unresponsive listener.  

Then they spend an eternity listening to themselves as they edit and sweeten the audio.

After hours and hours of sitting on their behinds, these voice-overs emerge out of the darkness, longing for fresh air and an adult beverage.

The next day they do it all over again, because it’s such a glamorous job!

Don’t get me wrong: I enjoy this sequestered lifestyle tremendously, but it took me a few years before I got comfortable in my studio. In order to truly feel at home, happy, and safe in my claustrophobic recording cave, I had to add some items and make some adjustments to make life a lot healthier.

Tip: as is always the case, the text in blue is a link to an article or a product I recommend (links open in a new tab). And yes, as stated under “Disclosure” on the right-hand side of this blog, product links will take you to an online retailer. 

EYE PROTECTION

Let’s talk about CVS. No, I don’t mean the American chain of pharmacies. I’m talking about Computer Vision Syndrome (sometimes called DES: Digital Eye Strain). It’s the strain on the eyes that happens when you use a computer or digital device for prolonged periods of time. Common symptoms are eye fatigue, headaches, blurred vision, red, dry, or burning eyes, and even neck and shoulder pain. 

According to the Vision Council (the optical trade association) if you spend two or more hours in front of a digital screen, you’re likely to experience one or more symptoms of CVS. The blue light emitted from these screens seems to play a big role. Blue light or high-energy visible light, is a particularly intense light wave emitted in the 380-500nm range.

The question is: What can you do to protect your eyes from CVS?

One: Make sure the lighting in your studio is comfortable on the eyes. One way to do that is by using bias lighting (backlighting of a television or computer monitor). 

I’ve placed a simple Himalayan Rock Salt Lamp behind my computer monitor. Not only does it emit a nice warm glow, some people believe a salt lamp generates negative ions neutralizing (bad) positive ions coming from electronic devices.

Noticing the benefits of bias lighting in my studio, I went ahead and attached a strip of LED lights to the back of our television. Not only did the contrast ratio of the HDTV improve, my eye fatigue was practically nonexistent after a night of Netflix.

Two: Another way to prevent eye strain is to reduce glare. It helps to use indirect or reflective studio lighting. Some people attach a blue light blocking screen protector to their computer monitor. I always wear tinted computer glasses with a special lens coating to reduce glare.

Three: Blink more often, and take frequent breaks. Taking five-minute “mini-breaks” throughout the work day actually makes people more productive. During your computer breaks, stand up, move about and stretch your arms, legs, back, neck and shoulders to reduce tension and muscle fatigue.

PREVENTING RSI

Repetitive Strain Injury (RSI) is a potentially disabling illness caused by prolonged repetitive hand movements, such as those involved in computer use. If you’ve just edited your latest audio book, you know what I’m talking about. Symptoms include intermittent shooting pains in the hands, wrists, forearms, and back.

Taking regular breaks is one way to prevent RSI. It helps to sit up straight, and to use a good chair. Don’t be a cheapskate when you buy one. You’ll be using it for many hours a day. For voice-overs it’s important to make sure the chair is quiet. Too many office chairs make squeaky noises that will make a guest appearance on your recordings.

The seat pan of the chair should be adjusted to tilt slightly forward to encourage a good posture when seated. Your forearms should be approximately horizontal when working, with your shoulders and upper arms relaxed. The seat height should be adjusted accordingly. I’ve also added a lumbar support pillow for extra comfort.

Many people develop RSI in their mouse hand. I use a gel wrist pad to keep my right wrist in a better position while using the mouse. I’ve also invested in an elbow rest (here’s another model) which has helped me tremendously.

It does make a difference what kind of mouse you use. I recommend choosing an ergonomic mouse with a track ball. It’s much easier to quickly move the cursor around, and there’s less strain on the hand. Some colleagues have switched to a track pad and are glad they did. 

By the way, did I tell you that I use two mice when editing my audio with Twisted Wave? The left-hand mouse moves the cursor on the screen, and the right-hand mouse highlights areas and makes the cuts. I used to use the Contour ShuttlePro V.2 for my left hand. It’s a neat, mouse-like controller with programmable buttons. However, using two mice and keyboard shortcuts works just as well for me.

BE KIND TO YOUR EARS

I absolutely adore my fluffy Beyerdynamic DT 880 studio headphones. They’re so comfortable, I don’t even notice that I’m wearing them… for hours in a row. And that’s not a good thing. When I do precision editing, I tend to turn the volume up to hear all the sonic details, and that can be risky.

Here’s the troubling thing: hearing loss is pretty sneaky. It’s usually something that happens gradually. How do you even notice your hearing isn’t as good as it used to be? Well, we have an app for that. Several to be precise. 

For Apple users there’s UHear and the Mimi Hearing Test. For Android users there’s the Hearing Test or the app Test Your Hearing (among other things). Click here to take an online hearing test. 

How can hearing loss be prevented?

For starters, I began using my Eris E5 studio monitors more and more. They usually provide enough clarity and detail for me to edit my audio. I also turned the smart phone volume down to a safer level (go to your settings and drop the volume limit to about 70%).

When I work out in the gym I prefer wearing earbuds. I have replaced the regular tips with memory foam tips that keep the earphones much better in place. They also block out the noise more effectively. That way I don’t have to turn my podcasts up so much. 

When I go to the movies, concerts, or shows, I always bring my Made in Holland Alpine Hearing Protection Earplugs. They’re on my key chain, so I don’t have to remember to take them with me.

Now, there are more things in your studio that are potentially dangerous. For instance, some people don’t respond well to the gases emitted by acoustic foam. Some get headaches or have trouble breathing. Switching to panels made of natural materials is one obvious solution. I could also have talked about vocal health in this overview of studio hazards. However, I’ve already covered that in my interview with vocal coach Elissa Weinzimmer

Let me leave you with one last thought.

TAKE CARE OF YOURSELF

The issues I described in this post aren’t exactly sexy. In the voice-over community we’d much rather talk about gear, or about declining standards and rates. The thing is: most colleagues don’t even realize they are putting their health at risk when they are entering their home studio and office.

Computer Vision Syndrome, Repetitive Strain Injury, and hearing loss are slow processes that -when ignored- can cause permanent damage. They’re not unique to the voice-over world. Adults spend 8+ hours staring at screens every day. According to the Occupational Safety and Health Administration (OSHA), RSI affects some 1.8 million workers per year. Hearing loss among teens is about 30 percent higher than in the eighties and nineties.

The good news is that all of these problems can be prevented. So, the next time you’re looking to invest in your studio, perhaps you don’t need that new microphone or preamp. Perhaps you should get yourself a good chair, a nice pair of computer glasses, a salt lamp, and new monitors.

Take my advice and don’t wait until it’s too late. If you’re having any of the symptoms I’ve described, or you’re experiencing other problems, go and see your doctor. After all, this is just a blog and I’m not a medical professional.

If you have any other tips that have made your time in the studio less risky and more comfortable, please share them in the comment section below, and share this blog post with your friends and colleagues.

Thank you!

Paul Strikwerda ©nethervoice

PS Be sweet.Please retweet!


The Most Embarrassing Moment of my Voice-Over Career

by Paul Strikwerda in Articles, Career, Gear, Pay-to-Play, Personal, Studio 8 Comments

Crazy MinionThis week I decided to do something different.

Instead of telling you a story, or giving you some kind of Top Ten, I will answer three seemingly simple questions I get asked a lot.

I’ll start off with some career advice, then I’ll talk about gear, and I will finish with my most embarrassing moment in this business.

Why not save the best for last?

As a voice-over coach, I work with experienced people and absolute beginners. This is what many want to know:

How do I become a top-earning voice talent?

This is actually easy to answer:

By not becoming a full-time voice actor.

Just look at the evidence. I’m sure you’ve seen a few lists of the best paid voice-overs. Trey Parker and Matt Stone are usually on those lists. They are the creators of South Park, and they wrote The Book of Mormon musical. Matt and Trey are screenwriters, producers. directors…. and they do voices for the cartoons they created.

Seth MacFarlane, Harry Shearer, and Hank Azaria are also on that list. All three are multi-talented multimillionaires. Hank is a stage actor, director and comedian. Seth created Family Guy and co-created American Dad. He’s a writer, a producer, actor, and singer. Shearer hosts his own weekly radio show, and stars in many movies.

On July 10th, 2015, Minions hit American movie theaters. The voices of these cute yellow fellows don’t come from a professional voice actor, but from French animator Pierre-Louis Padang Coffi. In the Despicable Me movies, fellow director Chris Renaud voiced a few minions too. 

So, if your goal is to make a ton of money doing voice-overs, the sure-fire road to success does not lead to the VO studio, but to a film set, a Broadway stage, or to a comedy club. There are exceptions, but the people for whom voice acting is just something they do on the side (among many other things), tend to be the highest earners.

My advice: Get famous doing something else first, and before you know it, the voice-over offers will start pouring in!

What Equipment do you recommend for the voice-over studio?

First off, even the best gear sounds crappy in a bad environment. I strongly urge you to spend most of your money on creating a semi-soundproof and acoustically treated recording space before you blow it all on a Neumann mic.

When it comes to selecting equipment, I find that a lot of people go for familiar brand names without looking any further, and they spend way too much money.

When in 2012 I introduced the voice-over community to one of my favorite microphones, many colleagues said: “Conneaut Audio Devices, what kind of brand name is that?” Yet, I still believe that their E100S model is one of the best values for money. Click here to find out why. 

It is probably time for me to change the headline of this review, because the CAD E100S (retailing for about $350) has earned quite a reputation. Whenever someone asks for microphone advice, you’ll always find a happy CAD convert chiming in on social media, and for very good reasons.

Now, it takes a good preamp to make a microphone shine. Audient might not be the first brand you think of when it comes to voice-over gear. Yet, this British company is known throughout the recording industry for their pristine preamps. If you’re looking for a pre with top-of-the-line AD/DA converters, a monitor controller, and lots of connectivity, the iD22 ($599) is an excellent choice. I use it in my voice-over studio, and you can click here to read my review.

Audient iD14

click to enlarge

A few months ago, the iD22 got a little brother: the iD14. It’s a compact, robust, portable plug and play solution. At $299, this stylish all-metal powerhouse is hard to beat in the studio and on the road.

What was the most embarrassing moment of your voice-over career?

Let me preframe my answer by saying that I firmly believe that people make decisions based on the information that is available at the deciding moment. This information is always insufficient, and it is colored by many factors such as our emotions. Looking back, some of the decisions you and I have made may seem silly or stupid now, but had we known better, we would have made better choices.

Here’s one decision I later came to regret.

Back in 2009 I was launching my voice-over career in the United States, and I signed up for voices.com. That turned out to be a pretty good move, because straight away I started booking a handful of lucrative jobs.

A few months later, Voices held a contest called “The Ultimate Success Story,” asking their members to write a few words about how well they did using the online voice casting service. The grand prize was a $500 gift certificate to pro audio retailer Sweetwater.

I think you can guess what happened next: my glowing testimonial turned out to be the top pick. Last time I checked, it is still used for promotional purposes.

Why was winning the grand prize so embarrassing?

Well, right after claiming my reward, my luck on Voices ran out, and after a few years I started to dislike the whole Pay-to-Play model. As I wrote in my book Making Money In Your PJs:

“In 2013 I had a five-star rating, 5445 listens on voices.com (more than any other Dutch talent), and I landed a total of… (are you ready?) TEN jobs, earning me a whopping $2,740.89. God only knows how many auditions I have had to submit before being selected.

This can only mean one of two things. Either, I stink at playing the Pay-to-Play game, or I’m a talentless, misguided soul who should be doing something useful with his life.”

That year I left voices.com, and I never looked back. I no longer believe that a site like Voices benefits my career or my community. As I wrote in my article Leaving Voices.com:

“Today, I’d rather work for agents who have an incentive to send me quality leads with decent rates. There are no upfront fees. When I get paid, they get paid. When they negotiate a better deal, they make more money too. That’s only fair. I only pay when I actually get to play.”

Every now and then I still run into people who have read my prize-winning endorsement. They also know of my overall disenchantment with online casting mills. And when they bring up my old testimonial, I get very uncomfortable.

It is the unfortunate price I pay for my Sweetwater shopping spree!

But don’t feel sorry for me.

I may not make as much as Trey, Matt, Hank or Harry, but I’m doing quite alright. 

Paul Strikwerda ©nethervoice

PS Be Sweet. Please retweet.

photo credit: Happy Meal Minion Toys via photopin (license)


Call Me Materialistic

by Paul Strikwerda in Articles, Career, Gear, Studio 9 Comments

Broken Piggy Bank“It’s only stuff, and stuff can be replaced.”

That’s what my mother said when I accidentally broke a piece of pottery that had belonged to her mother’s mother. I was five at the time.

It was a sweet thing to say, but I now know that not all things are “just things.” Some objects can never be replaced, and their sentimental value greatly exceeds their monetary value.

In this third installment of my Mind Your Own Business-series, I want to talk about the material aspect of our job. I’ve already addressed the physical and mental aspect. Next week, I’ll talk about the spiritual side of setting up shop.

PRO or PRETENDER

As much as I’d like to tell people that success is not defined by a number in a bank account, the primary purpose of any for-profit business is to make money and grow the bottom line. If that’s not happening, the IRS will happily inform you that you’re a hobbyist.

There are many hobbyists in my line of work: voice-overs. Many of them are posing as pros. How can you tell? They sound insecure or insincere. Proper enunciation is a problem. They work for bargain basement rates, and the quality of their recordings can be captured in one word: Crap.

My philosophy is simple. If you want a professional career, you need professional gear. You need tools that work with you and not against you.

Contrary to what some may want you to believe, a shoestring budget is not going to get you anywhere in this competitive climate. I’m not saying that top-of-the-line equipment will get you gigs, guaranteed. Combined with talent and experience, it will increase the likelihood of you landing jobs.

The knowledge that you own the right tools increases client confidence (and your confidence too). It makes you more marketable because it shows that you are serious.

KEEPING THINGS QUIET

Having a dedicated, soundproofed and acoustically treated recording space is almost a must, these days. Not only will it increase the quality of your audio, it will increase your productivity by leaps and bounds.

If I had a choice between buying an expensive microphone, or a recording booth such as a Studiobricks cabin, I’d choose the latter in a heartbeat. Even the best Neumann mic will make you sound like an amateur if you record in an echo chamber or next to a busy highway. A reasonably priced mic such as the sE Electronics X1, is going to sound much better if used in an appropriate space.

Not having a dedicated recording room, can be disastrous for your career.

One of my colleagues has pipes of gold. When his marriage broke down, he not only lost his home. He lost his home studio. Now he’s renting a small apartment in a busy neighborhood. Kids are crying. Cars are honking. People are yelling. Recording in a walk-in closet doesn’t cut it. Clients demand broadcast quality audio, and he can’t give it to them. He is desperate, and hasn’t booked a decent job in months.

SONIC SURGERY

You may remember the story of Patrice Devincentis. Patrice owns and operates Sonic Surgery, an audio production studio in Union Beach, N.J. Here she records, edits, mixes, and masters, working with musicians and voice-over talent. On October 29th, 2012, Hurricane Sandy completely destroyed the studio she had built in her garage. Most of her recording gear and musical instruments were lost.

Thanks to generous donations from readers of this blog, Patrice received some equipment to make a fresh start, but there was one big problem. Her entire home and studio needed to be elevated, and very little could be done until the property was deemed safe. This marked the beginning of a long and exhausting battle with authorities over inspections, permissions, and grants. 

Only last month, Patrice was finally taken off the waiting list; all the paperwork was completed and the elevation of her home is one step closer. Two years after the disaster, contractors may eventually come in, and begin their uplifting work. That is, if everything goes according to plan. Somehow, it never does.

ARE YOU PREPARED

Can you imagine being barely able to work for two years, due to some random force of nature, and a whole lot of New Jersey red tape? And don’t think it won’t happen to you. Superstorms don’t care where they hit or whose lives they ruin. 

If you believe that lighting won’t strike twice, read Mike Harrison’s story in VoiceOverXtra. He thought his computer and ISDN were safe, until the loudest crash of thunder he’d ever heard almost stopped his heart and his gear. And then it happened again!

I thought I was pretty well protected in my Pennsylvania basement booth, until water came into my studio. After close inspection, the culprit turned out to be a leaking 18-year-old hot water heater. Thankfully, it happened while I was working. Had I not been at home, I might have had serious damage to the tools I need to make a living.

Stories like these illustrate that a positive mindset and good health can only take you so far. All of us are vulnerable. Trouble happens when you least expect it. Hoping for the best is not enough. You have to prepare for the worst. So, let me ask you this:

Did you?

Is your equipment safe, and sufficiently insured?

Do you have a backup system in case of an emergency?

Have you invested enough to take on the competition?

It may only be “stuff,” but without it, all you have is a pipe dream. 

Paul Strikwerda ©nethervoice

PS Be sweet. Please retweet

photo credit: Joe Shlabotnik via photopin cc


The EWABS Interview

by Paul Strikwerda in Articles, Book, Career, Freelancing, Gear, Internet, Journalism & Media, Promotion, Social Media, Studio 2 Comments

Paul Strikwerda, author of "Making Money In Your PJs."East-West Audio Body Shop or EWABS, is a weekly interactive online talk show modeled after NPR’s popular “Car Talk.”

Hosted by Dan Lenard on the East Coast and George Whittam on the West, the duo answers questions about home studios, and they give tech tips on gear, soundproofing, best recording practices, and more.

Every week they also interview guests from celebrity voice actors to agents. During the show the chat room is open where colleagues comment on the topics of the day, and pose questions to the featured experts.

Every Monday evening (6PT/9EST) EWABS goes live, and you can find an archive of 144 previous programs on YouTube.

This Monday I had a chance to sit down with Dan and George, and talk about my new book, my personal background, the state of the voice-over industry, and my voice-over studio. I also read part of my story “The Most Obnoxious Man in Voice-Overs.”

The segment starts at 30:10.

Enjoy the show!

CONTEST

To celebrate the release of my new book, I invite you to enter a picture of yourself reading a copy of “Making Money In Your PJs.” You can use the paperback edition or a digital version, as long as the cover of the book is visible in the picture.

I’ll leave it up to you to make sure your photo stands out, as long as you are using the real book, or your eReader with an upload of the book. Only one entry per person, please.

You can either post your picture on the Making Money In Your PJs-Facebook page (www.facebook.com/moneyinyourpjs), or you can tweet it to @MoneyInYourPJs. If you really feel inspired, post it on both platforms.

IMPORTANT: By sending me your picture, I will assume that you give me permission to share it with my social networks, and that it’s okay with you to post it on this blog as well. You will remain the proud owner of the photo.

You have until Wednesday, June 18th at 1:00 PM EST, to enter your photo. The three winners will be revealed on Thursday, June 19th.

PRIZES

The third prize -a signed paperback of the book- will go to someone who already owns the digital version.

If you’re the winner of the second prize, I will interview you for this blog, and your story will reach 11,000+ subscribers, as well as many other readers.

The first prize is a 45-minute Skype session with me, where you can literally ask me anything about voice-overs, freelancing and self-publishing.

Paul Strikwerda ©nethervoice

Be Sweet. Please retweet!


Looking Back

by Paul Strikwerda in Articles, Career, Freelancing, Gear, International, Internet, Journalism & Media, Money Matters, Pay-to-Play, Promotion, Social Media, Studio 3 Comments
Nethervoice blog author Paul Strikwerda

blog author Paul Strikwerda

In my last post of the year, I always go back in time to highlight some of the articles you may have missed or would like to revisit.

December turned out to be Gear Month at Nethervoice, and in a way we’ve come full circle. My first contribution of 2013 was entitled “Confessions of a Hopeless Gearhead.”

If you’ve ever wondered why evaluating and selecting new gear is so subjective and challenging, you have to read this  article.

CLIENTS FROM HELL

No matter in what stage of your career you are, you and I have at least one thing in common: we’re always communicating with customers. How to effectively deal with clients has been a recurring theme on this blog.

If you believe the customer is always right, you’re wrong and I’ll tell you why in a story about lengthy translations, short videos and managing expectations. “Bring in the Natives” looks at the many reasons why ignorant clients and careless online casting sites don’t bother with quality control any more.

In “Rotten Carrots and Cool Clients” I will introduce you to Type A and Type B clients, and I’ll show you how you can tell the difference. Here’s the bottom line: stay away from one of them!

VIOLENT VIDEO GAMES & TIPS FOR BEGINNERS

January was the month I finally decided to open up about something I feel strongly about: violence in video games and the role voice actors play in the production of these games. In “It’s just a Game” I weigh some of the evidence on the links between violent games and violent behavior. 

Makers of violent video games may proclaim that all they do is provide innocent entertainment. I’m not buying it. You may not agree with my conclusions, but I hope you’ll take a few minutes to consider what I have to say.

Another recurring theme is the position of newbies in the voice-over industry and ways in which beginners can increase their level of professionalism. In “Learning on the job” I expose one of the persistent myths that it’s totally okay to advertise yourself as a pro and treat your clients to trial-and-error sessions.

I even went as far as to share my entire voice-over working agreement with you, so you wouldn’t have to reinvent the wheel.

Success does not come easy in this profession, and certainly not overnight. My article “Failure is Always an Option” tells the story of a number of colleagues with great intentions who made bad decisions that killed their career. There are lessons to be learned from failure!

LET’S GET PERSONAL

Every now and then I also give you an inside look into my personal life. I don’t do that because I’m a closet-narcissist (you can read about that in “Call me a Narcissist”).

It’s because I want to draw attention to a charity I feel passionate about: the National Multiple Sclerosis Society. In “Overcoming Obstacles and Giving Back” I tell the story of how my wife discovered she has MS and how she is dealing with this confusing and unpredictable disease.

Together, readers of this blog raised over $5000 for the MS Society, making us the number #5 fundraising team out of 58 in my area. I can’t thank you enough for your incredible generosity!

Speaking of my wife, in “The Wind beneath my Wings” I blogged about the importance of having a supportive partner in this field of work. A partner can be a dear friend but also a life partner. I know for a fact that I wouldn’t be able to do what I do, if it weren’t for my better half.

As a reluctant introvert, I tend to keep things inside. “The Emotional Dilemma” is a story about how my feelings are influencing my work for better or for worse, and how I am channeling these emotions as I’m interpreting scripts.

Many people have asked my about my background as a voice actor. “How it all began” will tell you more about the early days of my voice-over career.

TECH TALK

Of course no year goes by without me delving into some of the more technical issues that come with our job. In “Get the boom out of the room” I reveal some of my personal secrets to creating a dry recording space.

Factory Demos and Fatal First Impressions” deals with sure ways to kill any chance of winning an audition and what you can do about it.

2013 was in many ways a testing year.

Last week I reviewed Audient’s iD22, a top-notch  audio interface that is my number one pick for best new VO-gear of the year. I also tried out Microphone X from Aphex. It’s a unique USB mic with built-in analog processing.

My new Presonus Eris 5 studio monitors inspired me to write an article about gear selection, and I tried out several gadgets designed to turn a smart phone into a voice-over recording device.

I also reviewed CAD’s Acousti-Shield 32 and their Sessions MH510 studio headphones.

MONEY, MONEY, MONEY

Getting paid is always a hot topic in voice-over land. A few months ago, I wrote a series of stories on that topic, beginning with “When a client owes you” followed by “Give me my money!” If you’re still waiting for that check that was promised ages ago, and you’re wondering what you can do about it, I’m sure my tips will help you.

For those of you in Europe or with clients in that part of the world, I reported on the efforts of the EU to crack down on late payments. A new EU directive protects people like you and me against clients who demand you deliver your work yesterday and who pay whenever they feel like it.

Of course my blogging year wouldn’t be complete without mentioning two stories that turned out to be immensely popular because they dealt with one popular Pay to Play site in particular.

In “Leaving Voices.com” I told you about my falling out with this Canadian company (be sure to listen to the audio sample!). This article was widely discussed and quoted, and I added a follow-up with “As the Dust Settles.”

One of my New Year’s resolutions is to leave every online casting site that is not working in my best interest and in the best interest of our profession. I’d say that covers about ninety percent of them. 

WHAT YOU CAN DO FOR ME

All in all it’s been a pretty productive year.

Many people have asked me how I manage to write a blog each week (plus guest posts), and to have a full-time voice-over career. Just read “Are You Talking To Me” for some answers, as well as tips for those thinking of starting a blog in 2014.

Of course there are many articles from 2013 that I did not mention in this overview, but I’ll leave it to you to explore more and pick your personal favorites.

If you’ve enjoyed my writing in the past twelve months, I’d like to ask you one small favor.

Please keep on sharing my stories with your friends and colleagues and stay in touch.

Your comments, friendship and collegiality continue to inspire me!

Paul Strikwerda ©nethervoice

Be Sweet. Please retweet!


Audient’s iD22 Audio Interface: The Backbone of Your Voice-Over Studio

by Paul Strikwerda in Articles, Gear, Studio 12 Comments
Audient iD22 ad/DA interface and monitoring system

the Audient iD22 – click to enlarge

Every day, new audio gear is developed, manufactured and heavily hyped.

Most of what I see falls into two categories: MOTS and VOAT.

More Of The Same and Variations On A Theme.

Brochures of these new products never fail to praise technological breakthroughs and stunning design features. But let’s be honest. Most microphones still look like grey grille-topped pipes. Studio monitors are built like boring black bricks and painted plastic is overused in the pro audio world. 

Rarely do I spot a glimmer of inspiration, innovation or craftsmanship. But when I first saw Audient’s iD22 desktop audio interface and monitoring system, I knew intelligent design was still alive and kicking!

Based in Hampshire, England, Audient was founded in 1997 by David Dearden and Gareth Davies. Major studios worldwide, such as Abbey Road Studios, Pete Townshend’s Eel Pie Studios and House of Blues, USA, use Audient’s mixing consoles, preamplifiers and monitor controllers.

With the iD22, Audient has condensed these three elements and paired them with digital converters offering up to 96kHz resolution and USB 2.0 connectivity. It comes in an all-metal compact package (about 7” by 9”) that looks as good as it sounds. It’s almost everything a voice-over professional can wish for, and a lot more.

PREAMPLIFIERS

A fine preamplifier can make a mediocre microphone sound like a million bucks. The iD22 has not one but two top-notch class-A preamps that are identical to the ones found in Audient’s consoles and standalone preamps. Each channel provides 60dB gain.

Does a voice-over really need two preamps? Not really, but many colleagues use a shotgun mic like Sennheiser’s MKH 416 for promos and commercials, and another, less muscular mic, for things like audio books and e-Learning.

As I was testing the iD22, I loved the fact that I could easily switch between mic 1 and 2 without losing any time plugging and unplugging. If you’re using the iD22 in a recording studio setting, the second pre can be used to plug in a talkback mic.

The preamps themselves are pretty much silent and stand out in transparent clarity and uncolored detail. They are designed to sound large and to produce a clean low-end and a nicely defined hi-end.

Trust me, these pre’s alone are worth the $599 price tag. Listen to a comparison between my Grace Design m101 single mic preamplifier ($685) and the Audient. Without telling you which is which, can you pick a clear winner?*

The iD22’s top panel (see picture above) has metal preamp switches for phantom power, a -10dB pad, a polarity flip (phase invert) and a high-pass filter (set at 100 Hz with a 12 dB/octave slope).

If you own a mic pre you like very much (or need to keep for sound matching purposes), you can patch it into the insert return jack. This bypasses the Audient mic amp and gives you a pure signal path.

CONVERTERS

Let’s talk about the 24-bit/96kHz AD/DA converters. Why are they such a big deal?

Every time you record your voice on a computer, the analog signal has to be turned into digital information that can be stored, manipulated and sent to the client. The better the conversion, the better the quality of the recording.

When listening to digitally stored audio, the opposite conversion happens. A Digital to Analog Converter (DAC) turns the bits and bites back to analog so you can listen to it on your speakers or headphones.

Cheaper converters can sound metallic, unmusical and thin. The converters on the iD22 are flawless and produce a realistic, crystal clear sound in all frequencies. During a one-month test period, there were no glitches or computer crashes (something that was happening more and more with my old FireWire converter).

The headphone amplifier (fed by an independent DAC) has plenty of gain and produces a full, rich sound. Before getting the iD22, I was seriously thinking of buying an audiophile headphone amp in the $300 price range. After listening to the one on the iD22, I took that off my wish list. It’s that good!

MONITOR CONTROLLER & CONNECTIVITY

Another item that is often bought separately but that’s an integral part of the iD22, is a monitor controller. You can connect two sets of speakers via TRS jacks to the iD22. The big silver knob in the center of the console sets the monitor volume digitally. Beneath the knob are switches that dim (up to -30dB) and mute the signal.

Having tested the interface for weeks, it was a pleasure to have the monitor control as well as all the other functions at my fingertips. The layout of the front panel is intuitive and also includes three programmable function buttons which can be used to activate alternate speakers, the talkback function or switch to mono. You’ll also find four LED’s for the output VU-meters.

iD22 rear view – click to enlarge

The iD22’s rear panel has two fully balanced insert points allowing you to connect outboard gear like a compressor and an equalizer to the unit. The whole system can also be expanded via optical outputs and inputs supporting both ADAT and S/PDIF. You’ll also find two combi jack inputs for your microphones plus a discrete JFET DI input to plug in any electric instrument such as a guitar or a drum machine. When in use, it replaces the second mic input.

VIRTUAL MIXER

All these inputs are listed in the mixer app (see picture below) that can be accessed once the software has been installed.

That’s right! On top of the above features, you also get a mixer console on your desktop. Some of the inputs can be hidden to make the interface even easier to read without scrolling. The monitor section of the app controls the buttons on the interface with simple clicks. All the way to the right there’s a routing matrix allowing you to assign any source to any analog or digital outputs.

this virtual mixer can be expanded – click to enlarge

If all you’ll ever use is a quality USB mic and recording software, a mixer is overkill. Bear in mind that the iD22 wasn’t specifically designed for voice-over purposes, but rather to record music (Watch this video. The audio was recorded with an iD22!).

But think of it this way. Having a mixer will give you the option to add music or sound effects to your audio. A number of colleagues have gained new clients who are happy to pay good money for fully produced spots. You also need a mixer if you want to set up an ISDN chain or a “mix minus.”

What’s a mix minus? It’s a set up on your mixer console for when you’re using a phone patch or Skype. The person on the other line will hear everything that’s playing, including you, but the caller does not hear his or her own voice. That way there’s no echo or feedback howling into your recording. Using mix-minus, a caller can direct your voice-over session without being recorded.

CUSTOMER-CENTERED

The last thing I want to mention is something that doesn’t come in the iD22 box and that can’t be found on your computer screen. It’s Audient’s documentation and customer service. When a lot of functionality is squeezed into a relatively small system, it’s easy to get overwhelmed by all the options, especially if you have little or no audio engineering experience.

The accompanying PDF manual is well-written and detailed. On Audient’s website you’ll find a number of excellent video tutorials to help you set the system up and configure it to your needs.

Get this.

When I had specific questions, Audient’s managing director Steve Flower personally answered my emails within 24 hours, even on weekends. That’s not something he did because he knew I was writing a review. I’ve heard the same from other users who have contacted Audient. A responsive company clearly cares about its clients.

WEAKNESSES

click to enlarge

At this point you might be wondering whether you’re reading an advertorial for the iD22 or a serious review. Even though the pros greatly outweigh the cons, this interface isn’t perfect. 

Strangely enough, the iD22 doesn’t come with an on/off switch. I’m all for conserving energy, and I don’t want my gear to be on all the time. The power cord that comes with plugs for every continent, is rather short (5 feet/1.5 meters). Since it’s sold as a desktop unit, you better be close to an outlet.

Even though the iD22 is compact, it’s not ideal for recording on the road. Yes, it’s sturdy, but because it’s not USB-powered and can’t run on batteries, it needs to be plugged into an outlet.

A competitive product like the RME Babyface is much more portable (it fits in your hand) and it’s bus powered. According to Audient, the iD22 requires a solid supply of energy to provide enough current for the preamps and converters to be at their best.

The Babyface is compatible with Mac OS 10.5 and above, Windows XP SP2, Vista and 7. The iD22 is compatible with Mac. I tested it with OS 10.9.0 (Mavericks) and it functioned flawlessly. Windows drivers became available at the end of March, 2014. 

SUMMING IT ALL UP

the Audient iD22 audio interface and monitor controller in the Nethervoice voice-over studio

the iD22 in the Nethervoice studio – click to enlarge

With the iD22, Audient is moving out of the professional studio and into the self-recording market without compromising anything. The build quality of this interface and monitoring system is equal to the quality of the sound. It’s fabulous! The design is as pleasing to the eyes as it is functional.

If you’re a voice-over pro, you can simply plug in your microphone(s), your headphones and your monitors and connect the unit to the computer. Once you’ve uploaded the software and adjusted the settings in the mixer app, you’re good to go. From that moment on, no client will ever reject your auditions because of poor audio quality. I predict the opposite will happen. Customers will seek you out because of your sound.

Even if you do not use all the functionality that’s built into the iD22, this is still a lot of bang for your buck. Try buying two world-class preamps, pristine AD/DA converters, an audiophile headphone amp, a monitor controller and a mixer for a total of $599. That’s a tall order. My current single microphone preamplifier alone costs almost seven hundred dollars, and I prefer the pre’s on the iD22.

With this compact, sturdy interface, there’s no need to stack up and connect different boxes from different brands, hoping they will work together. All the elements of the iD22 are designed to make you sound your best and built to help you focus on your craft, instead of having to worry about technology.

To me that may be the best benefit the iD22 has to offer!

It’s my top pick for best voice-over gear of 2013, and it’s staying in my studio.

Paul Strikwerda ©nethervoice

PS Many thanks to colleague Scott McDonald in Finland who was the first VO to choose an iD22 (read his blog here), and to Audient for the evaluation model. 

PPS Be sweet. Please retweet.

*Number one is the Grace Design m101 and number two is the Audient pre.