Some colleagues have told me that -from a marketing perspective- this is a stupid thing to do.
Particularly in America, there is this culture of forced optimism, and fostering a positive image is seen as one of the keys to continued success.
In an environment where public perception can be instrumental in the making of a career, it’s important to come across as likable and easy-going. That’s why many voice-overs keep their money-making mouths shut about controversial issues. It’s not that they don’t have opinions. They just fear that if they would share those opinions with the rest of the world, it might tarnish their reputation as the “Good Girl” or as “Mr. Nice Guy.”
It’s common knowledge that you don’t burn bridges, or bite the hand that feeds you. That hand might come back to slap you in the face. Let me give you one example of how something small that is seen as “negative,” can ruin a relationship.
WHERE’S MY MONEY?
A talent from Germany emailed me about an American agent. Three months ago she had completed a job for this guy, and she was wondering when the check would arrive. Because I live and work in the States, she asked me if it was normal to have to wait that long to get paid, and what she could do about it. I told her to take it up with the agent, which she did. The agent promised to look into it.
A month later, my colleague (who, by the way, is one of the sweetest people on the planet), wrote another polite email about the payment, and the answer she received was something like this:
“Please don’t bother me about it. I’m still waiting for the client to pay me. When I get paid, you get paid. That’s how it works.”
My colleague didn’t like the tone of that message. In her mind, her agent had to earn his commission, not only by submitting her auditions, but by making sure she was getting paid within a reasonable period of time. So, after two more weeks had passed, she wrote another friendly reminder. The response:
“Stop pestering me. This is what happens with Non-Union work in the U.S. Everyone but you seems to understand that.”
Well, another month went by and still no check. You can predict what happened next. My colleague contacted the agent again, and he exploded. When the money finally arrived, the agent wrote angrily:
“This will be the last check you’ll ever receive from me. Goodbye.”
KEEPING MY BIG MOUTH OPEN
You may think that this is an extreme example, but it isn’t. Before I got a backbone, some clients treated me like a servant, with an attitude of “Remember: there are many voices we can choose from. You should be grateful that you even have work in this economy. If you don’t play by our rules, you don’t get to play at all.”
Maybe it’s because I’m European, but I’ve been taught to speak up in the face of disrespect and injustice, regardless of the consequences. I will never point fingers at someone or something just to push the envelope. That’s what bullies do. But when I see emperors wearing next to nothing, or I see certain companies engaging in unethical practices, I call them out… and deal with the consequences.
There’s no need to feel sorry for me, but I know that being outspoken may have increased my notoriety, and I’m sure it cost me a few jobs and speaking engagements. After all, who wants to hire a troublemaker? Why have someone known for stirring the pot, speak at a voice-over conference? It’s important to keep the sponsors happy!
“Thanks for writing what many are thinking but don’t dare to share in public,” is a comment I often get from those who send me an email. It’s ironic. People who talk for a living, are afraid to raise their voice.
Luckily, I did notice a remarkable shift this year. Here’s what made 2015 different from previous years:
Voice-Overs have started to speak up!
Unionized video game voice actors threatened to go on strike if no understanding could be reached with big players such as Disney, Activision, and Warner Bros. Voice-overs want residuals or bonuses for blockbuster games that sell more than 2 million units. They also want limits on the number of consecutive hours they are expected to scream while dying a thousand horrible video game deaths.
2015 was also the year in which we saw a mass exodus from voices.com. People were finally fed up with a pay-to-play system that didn’t give them a fair shot at landing jobs, and with a company that seemed to be double and triple dipping while cheapening the marketplace with low rates.
At the same time, membership in the World Voices Organization (WoVo) grew to over 600 members, and their voice casting marketplace, voiceover.biz, positioned itself as a serious alternative for finding premium, vetted voice talent.
Together with global meetup group VO Peeps, WoVo hosted a series of roundtable discussions about rates. In the past, Non-Union rates had always been a tough issue to talk about publicly. This year, the elephant in the room was being discussed more than ever, and the awareness is growing that our fees need to be fair, and based on added value.
So, what do I make of all this?
It tells me that our profession is gradually getting away from its subservient yoke. We, who are used to treating our clients with respect, believe that respect is a two-way street. We also realize that it is pointless to fight our battles as individuals. We need to come together as a group, and find ways to impact the playing field, as well as increase our level of professionalism.
I will continue to do my part as a blogger, and ruffle feathers that need to be ruffled. I’ll no doubt step on some sensitive toes, and rub a few people the wrong way. Why? Because important players deserve to be challenged. False claims must be exposed. Newcomers need to be warned and educated.
My hope for 2016 is that you will join me in taking a good look at where we stand as voice-overs, and what we want to accomplish. Things won’t change if you keep quiet.
Don’t stand on the sidelines, and let others deal with the hot potatoes. Speak up! Participate. Be an engaged member of this community.
It’s absolutely critical.
Paul Strikwerda ©nethervoice
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