WordPress

Out In Paperback!

by Paul Strikwerda in Articles, Book, Freelancing, Journalism & Media, Promotion, Social Media 1 Comment

author Paul Strikwerda with a copy of "Making Money In Your PJs."Many of you have asked how soon my book Making Money In Your PJs, freelancing for voice-overs and other solopreneurs will be available.

Well, I have good news for you!

You can now order the paperback version from Amazon.com and Amazon Europe. The Kindle version is also available by clicking here. If you own an iOS device such as an iPad, click here to download the book. 

UPDATE

A lot has happened since I announced the publication of the book at the end of April. At first I didn’t realize that writing a book and publishing it, was the easy part. Getting people to actually read it, is a different matter. First, they need to know that it exists.

Two weeks ago, I launched a new website where you can read three sample chapters for free. You’ll also find out what people like Dave Courvoisier (news anchor, blogger and voice actor), John Florian (VoiceOverXtra), and David Goldberg (CEO Edge Studio) think of my book. Here’s a screenshot of top of the site. Click on the image to access the site itself.

Making Money In Your PJs by Paul Strikwerda website

This one-page website is based on the FlatBook WordPress theme designed by Erik Taylor. Erik created something that is brilliantly simple and modern-looking. With limited knowledge and experience, I was able to customize the theme, and get the site up and running in no time. Whenever I ran into my own limitations, Erik was there to guide me at no additional cost, which was absolutely phenomenal. 

I also created a fifty-second animated trailer to tell people about the book, and to promote the website. I’m new at animation, but the website www.wideo.co made this process fun and affordable. Wideo is a young company, and the creators of the software personally responded to my questions and comments. You should give it a try!

No promotional campaign is complete without a presence in social media. You may have seen the Facebook page where I am building a community of select readers and fans:

Making Money In Your PJs on Facebook

You can also follow the latest developments on Twitter:

Making Money In Your PJs on Twitter

Every publicity campaign begins with a press release. As a reader of this blog, I’d like to share it with you first:

FOR IMMEDIATE RELEASE

Making Money In Your PJs is the new book by author and veteran voice actor Paul Strikwerda. Subtitled “Freelancing for voice-overs and other solopreneurs,” it offers a unique look at what it takes to be and stay in business as a voice for hire or other type of creative freelancer.

Paul Strikwerda: “Audiobook sales reached $1.6 billion in 2013, and are steadily growing. That’s one of the reasons why voice acting is hot at the moment. Year after year, thousands of hopefuls are led to believe that they can build a lucrative career as a narrator using a cheap microphone, a computer, and an internet connection. Others invest a hefty sum in expensive studio equipment, coaching, and demos, only to get nowhere. Making Money In Your PJs takes a revealing look into this booming industry where many are invited and very few are chosen.”

“Every day, I see aspiring voice-overs treat their new dream job as a hobby and fail miserably. It’s not as easy as it seems. People need more than pleasant pipes to make a living as a voice actor. They have to have business acumen in order to succeed. It’s the stuff nobody teaches you in voice-over school that can make or break a career. That’s precisely the focus of this book.”

Making Money In Your PJs covers topics such as:

  • Transforming a hobby into a profession
  • Successfully promoting a business online and offline
  • Turning potential customers into clients
  • Pricing services for profit
  • Getting paid on time, every time
  • What to do when business is slow
  • How to stand out from the competition


These are topics that not only voice actors need to address. They apply to practically anyone who is self-employed. Although this book is written from the perspective of a voice-over, any solopreneur will benefit from chapters on freelancing, marketing, handling clients, and money management.

Making Money In Your PJs is neither a “get-rich-quick by doing voice-overs guide,” nor a step-by-step course that will take the reader from voice-over novice to top talent in three days. Rather, it is a practical, personal, and often humorous account of what life is like behind the mic. It’s written with insight, intelligence, and a healthy dose of realism.

The sheer depth, breadth, and quality of the information on the pages of Making Money in Your PJs makes this book an obligatory resource in your library of voice-over and freelance success-building. 

About the author

Paul Strikwerda is a multilingual voice actor, coach, and writer with 30 years of experience. His weekly blog is one of the most influential in the voice-over industry. He’s an expert-contributor to Edge Studio, Internet Voice Coach, the International Freelancers Academy, and recordinghacks.com. Paul grew up in the Netherlands and now lives and works in the historic town of Easton, Pennsylvania. Previous books include Building a Vocal Booth on a Budget, and Boosting Your Business with a Blog

You may reach the author via the Contact Form on this website, to set up interviews and arrange speaking engagements.

The actual press release will have my full contact information, but I won’t share that on this blog. I receive well over fifty spam comments a day, and that’s why I’m not displaying every detail on this page.

WHAT’s NEXT?

So far, I’ve been doing most of the legwork myself, and that’s part of my job as an author. But as my campaign is warming up, I could certainly use some help in the word-of-mouth department. I’ve already experienced that voice actors tend to be very good at it (no surprise there), and that’s why I have a question for you.

If you are a fan of this blog, I hope you’ll help me spread the news about Making Money In Your Pjs. After all, the book wouldn’t be here, had you not asked for it! Follow the latest developments on Twitter and Facebook, and do tell your friends and colleagues about it.

The ultimate goal of Making Money In Your PJs is not to make me rich and famous, but to assist and inspire our community in becoming more professional. I wrote it to raise our morale, our standards, as well as our rates.

If this message resonates with you, put on your PJs, and start making some noise!

Thank you!

Paul Strikwerda ©nethervoice

PS Be sweet. Please retweet. 


The New Nethervoice

by Paul Strikwerda in Articles, Internet, Promotion, Social Media 88 Comments

the old layout

Surprise!

No more brown, blue and green.

Gone are the windmills in the background.

Good old Double Dutch had to make way for the new Nethervoice. It might take some time to get used to, but believe me: it was inevitable. Let me tell you why.

If you have your own domain, do you know how many visitors come to your website in a day or a week; how they found your site; what they were looking at during their visit and for how long they stayed before going somewhere else?

If you don’t, you are in trouble. It’s like owning a store and having no idea how many customers come in and what they’re interested in. You cannot manage what you don’t measure.

As I was going over the Google Analytics stats for nethervoice.com, I had an epiphany. It turned out that in the last six months over 50% of my visitors had used a mobile device to access my website.

With millions and millions of tablets and smart phones sold, that was not exactly a revelation. My epiphany came when I realized that my site was never designed with mobile devices in mind.

DRIVING BUSINESS AWAY

Nethervoice.com looked okay on a 20″ monitor, but on an iPhone it was dreadful. Important information was cut off, buttons had disappeared and it was very user-unfriendly. No wonder my bounce rate was way too high.

Unknowingly and unintentionally, I was driving most of my visitors (= potential clients) away!

Now, do you know what your site looks like on an iPad or an Android?

Would you like to know?

Why don’t you visit this site right now and type your url into the test field. You can select “width only” or “device sizes” to find out what others see when they look at your website using a mobile device. If you’re on a desktop, make sure you enlarge the screen all the way to the right to reveal the iPad Landscape setting.  

In my case the conclusion was crystal-clear: I would have to build a new site from the ground up. These were my criteria:

  • It had to be mobile responsive to allow my site to automatically change layouts according to the visitor’s screen size, whether on a desktop, smartphone or tablet
  • I wanted to maintain it myself
  • It had to have a sleek, professional look
  • It had to represent who I am and what I stand for
  • I wanted to open an online store and make my demos downloadable

My content management system (CMS) of choice would be WordPress. Because my old Double Dutch blog was WordPress-based, I already knew how easy it was to create pages with little or no knowledge of html code. If you’ve never worked with WordPress, here’s what you should know.

The look and functionality of a WordPress site is determined by a template called a theme. Right now there are thousands of themes available, but not all of them are mobile responsive. Most themes can be customized to your suit your needs and reflect your style.

Some templates are specifically designed for bloggers, photographers, restaurants, bands et cetera. Many themes are free, but premium themes cost anywhere between $35 and $100.

The theme you’re looking at right now is called ProMotion. Try changing the screen size manually and see what happens. You’ll notice that the layout changes but that the content remains visible.

EASY DOES IT

The functionality of a theme can be enhanced by plugins and widgets. For instance, the Subscribe box in the upper right-hand corner of this blog and the list of Popular Posts are both plugins. Once installed, they can simply be dragged and dropped to the sidebar as a widget. No programming experience necessary. Because this is open source software, you can choose from a database of more than 18,000 plugins!

The WordPress platform itself, as well as the themes and plugins, are regularly updated. When an update becomes available, it can usually be installed by clicking a button. It’s that easy. If you’ve ever worked with a more traditional CMS, this is like going from a stick shift to an automatic. And since I’m not a computer geek, I prefer automatic.

ENTER THE EXPERT

I do know my limitations, and to make sure the transition would be smooth, I asked Joe Davis to give me a hand. Joe knows WordPress inside out, and he recently helped Dan Lenard, the Home Studio Master, with his new site. It was particularly important to me that my entire archive of blog posts would migrate seamlessly. 

Before my new site went “live,” Joe uploaded the theme to his server and put the main building blocks in place. That way I could see what the site would look like as we worked on the individual pages. It’s almost like writing a book: you go through several drafts before coming out with a finished product.

I asked Joe about the biggest hurdle he had to overcome in this migration project. This is what he said:

When working with someone like you Paul, who has such a good understanding of what a website can do and brings out that functionality with plugins, it can be a challenge to make sure they all play nice with each other. The more plugins you have, the greater the risk of a conflict between some of them.

You work a lot with the WordPress content management system. What are the advantages of WordPress as opposed to the more traditional CMS systems?

This may come as a surprise to some of your readers but although WordPress started out as a blogging system, it has turned into the world’s most popular CMS. WordPress is a very fast, easy to use, robust framework to build a site in. With the enormous list of plugins available you can add almost any functionality you are looking for. The way themes are handled by WordPress also provides lots of flexibility for the creative folks among us.

With WordPress, web design seems to have become a lot simpler. But not everything is as easy as it seems. What are some of the things you recommend people get help with?

It depends on what the goal of the website is, but generally I would say the areas that people need the most help with are theme/layout design if they are creating a new design and Search Engine Optimization (SEO). On site SEO can be the difference between a great website that nobody sees and a great website that needs a new welcome mat because so many people have stopped by.

What basic mistakes do you see when you visit websites?

Everyone wants their website to be attractive but it is also important to remember why people are on your site. They are looking for something and that should be as painless an experience as possible. Many times I see websites that have huge beautiful headers with lots of pretty graphics. The problem is users have to scroll in order to see the content and must do so on every page. To add that extra step in order to get to the meat and potatoes, on a platform like the Internet where people decide if they are going to stay or leave within seconds, is not a gamble I’m willing to take. Other common mistakes include poor usability, content disorganization and lack of SEO.

Your main job has to do with SEO. Any tips for the uninitiated to improve their SEO?

There is so much you can do, but you will be ahead of most if you remember these life basics that apply just as much online.

If you are interesting, people will come talk to you! Content, content, content! If you don’t have good content, the search engines won’t give you much attention and humans won’t either.

Speak their language! What does someone do with a magazine they pick up that is in another language? Usually nothing because they can’t understand it (or maybe just look at the pretty pictures) but either way the text is lost. Often people will put important keywords that they want to rank well for… in an image. This is a big mistake. Be very careful what you put in graphics. Search engines can’t read anything that’s in an image and will ignore it.

You are associated with who you pal around with! Relevant inbound links are critical. Regarding linking up: Pretend you are looking for a date. Make sure that person is from nice folks with similar interests. If you are a voice actor don’t have your buddy with the real estate company link to you unless the page he links from has content directly related to your field. A link from an audio production house will have a much better result.

Where can people best reach you?

Well, let’s practice a little SEO here. Please visit us for more information about Voice Over Websites and Marketing. See what we did there? We created a relevant inbound link with relevant anchor text to a special page I created solely devoted to voice over that opens in a new window. And you linked to a relevant page which is good for your site. Everyone wins!

Meanwhile, why don’t you do some site-seeing and let me know what you think of the New Nethervoice. Your feedback is much anticipated and appreciated!

Paul Strikwerda ©nethervoice

We could all use more clients, but where to find them? Next up, I’ll  offers you a counterintuitive strategy: stay under the radar!


Why Your Website Stinks

by Paul Strikwerda in Articles, Internet, Journalism & Media, Promotion 18 Comments

Are you happy with your website?

Does it represent who you are and what you do?

Does it convert visitors into customers?

How do you know?

My very first website was based on a rather generic template, and to tell you the truth: it was just okay, and “just okay” doesn’t cut it. That’s why I had to rebuild it from the ground up (more about that in “The New Nethervoice“).

It turns out that I’m not the only one.

Whether you’re redesigning or starting from scratch, there are some important do’s and don’ts you have to keep in mind.

Read the rest of this story in my new book. Click on the cover to access the website and get a sneak peek. Use the buttons to buy the book.

Making Money In Your PJs cover