“Marketing is a sound. Those who hear the sound you make and resonate with it will follow.” Bill Sanders, project management and process consultant at Roebling Strauss
We can’t expect them to find us if they don’t know we exist. In order for them to discover our needle in the online haystack, we have to make noise. Lots of noise. But what kind?
Some say the answer lies in Massive Marketing.
The truth is, most voice talents are pretty good at doing someone else’s marketing. That’s what they get paid for. But when it comes to tooting their own horn, a lot of them are as clueless as a hamster in outer space.
If marketing is not your forte, you’re not alone.
Recently, the online magazine VoiceOverXtra polled its readers and asked the following question: