I think about that a lot.
Rather than making assumptions, I often ask them why they picked me over a colleague. That’s useful information to have, because it helps me fine-tune the way I run my freelance business and how I position myself in the marketplace.
So, what are clients really looking for?
Even though you and I are likely to have very different clients with very different needs, there are three factors that always play a role in every purchase decision. You might be selling a service or a product. It doesn’t matter. All buyers are influenced by the same three things: