voiceover marketing

The four keys to winning clients over

by Paul Strikwerda in Articles, Career, Freelancing, Money Matters 20 Comments

Do you sometimes wonder why certain clients hire you and others don’t?

I think about that a lot.

Rather than making assumptions, I often ask them why they picked me over a colleague. That’s useful information to have, because it helps me fine-tune the way I run my freelance business and how I position myself in the marketplace.

So, what are clients really looking for?

Even though you and I are likely to have very different clients with very different needs, there are three factors that always play a role in every purchase decision. You might be selling a service or a product. It doesn’t matter. All buyers are influenced by the same three things:

Read the rest of this story in my new book. Click on the cover to access the website and get a sneak peek. Use the buttons to buy the book.

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Want more clients? Go undercover!

by Paul Strikwerda in Articles, Freelancing, Internet, Promotion 24 Comments

“Marketing is a sound. Those who hear the sound you make and resonate with it will follow.”    Bill Sanders, project management and process consultant at Roebling Strauss

Clients don’t grow on trees. We all know that.

We can’t expect them to find us if they don’t know we exist. In order for them to discover our needle in the online haystack, we have to make noise. Lots of noise. But what kind?

Some say the answer lies in Massive Marketing.

The truth is, most voice talents are pretty good at doing someone else’s marketing. That’s what they get paid for. But when it comes to tooting their own horn, a lot of them are as clueless as a hamster in outer space.

If marketing is not your forte, you’re not alone.

Recently, the online magazine VoiceOverXtra polled its readers and asked the following question:

Read the rest of this story in my new book. Click on the cover to access the website and get a sneak peek. Use the buttons to buy the book.

Making Money In Your PJs cover