voice-over

Entitled Wannabees Need Not Reply

by Paul Strikwerda in Articles, Book, Career, Freelancing, Personal 38 Comments

man with microphoneOkay, this is for the last freakin’ time, so pay attention.

No. I will not introduce you to my agents.

I refuse to evaluate your kitchen table demo, and critique your dime-a-dozen website.

You don’t get access to my network of contacts which took me years to build.

You cannot pick my brain over a cup of coffee. Who do you think you are? A zombie?

In fact, I don’t even know you, and it is clear that you don’t know me.

Why didn’t you do your homework before you assumed that I would gladly share my thirty-plus years of experience with you? Is that how you intend to operate your business? Taking advantage of people left and right?

In case you’re wondering: I will never send you any work. My voice is for rent. I do not hire anyone, and I won’t put in a good word for you either.

Let me ask you this.

Would you recommend someone you know nothing about; a rude, obnoxious person who thinks it just takes a few free tips to be able to do what I do?

It shows such ignorance and disrespect. I don’t even know where to begin. But here is where it ends. I have better things to do with my time.

There’s a reason why I am busy. I have scripts to narrate. Edits to make. Invoices to send. I need to feed the social media monster, and prepare a presentation.

I also have students to coach who actually pay me for my time and expertise. Imagine that!

Whatever happened to helping a beginner out, you ask. Why am I being so defensive and greedy?

I’ll tell you why.

I’m not defensive. I am protective. I’m protective of the brand that took me years to build, and the knowledge I have accumulated along the way. I value what I have to offer, and so do my clients. Does that make me a selfish money grabber?

Here’s some news for you: I run a for-profit business.

There’s a mortgage to pay, a house to heat, and I drive a thirsty car that loves a full tank. I just ordered new business cards, my computer is on its last legs, and I must make sure there’s enough money in the bank to survive the inevitable dry spells.

I ask you: Who’s going to take care of that? The cheapskates at VoiceBunny, Fiverr, and Upwork, or the scoundrels at Voices dot con?

No way José. They don’t care whether I turn a profit or not. They just care about their bottom line.

You seem puzzled. Why?

Because you’re clueless! You don’t know what it takes, and you don’t have what it takes to run your own business. You may not like your current nine-to-five job, but let’s face it. If your supervisor wouldn’t tell you what to do and when to do it, would you get anything done? And I don’t mean the fun stuff. We all like doing the fun stuff.

Would you, of your own free will, get out of bed and work a twelve-hour day? Would you like to be solely responsible for all advertising, marketing, sales, client acquisition, distribution, accounting, quality control, and customer service, while you create all the products for your company?

You may say that’s unrealistic, but guess what? This is what many freelancers do. Every day. Without any job security, paid sick leave, company-sponsored health insurance, pension plan, or other benefits.

Do you still think that doing voice-overs is about raking in the big bucks by talking into a microphone? Yeah, right. And every idiot with a camera can pretend to be professional photographer. I should buy you a baton, and you could start conducting a symphony orchestra (after you’ve picked someone’s brain over coffee, of course).

Take it from me: if doing voice-overs were that easy, everyone would be famous making a fortune from home because they have such a glorious voice…

Let’s experiment, shall we?

Try reading and recording this blog as if the words just entered your mind. Make it conversational without slurring the lines, without popping your p’s, or taking loud breaths. Give it some energy and character but don’t sound disingenuous. Say it as if you mean it, without overdoing it. In other words: don’t sound like someone pretending to be a voice actor.

Do you even have the space and the equipment to do that?

Can you put down a take without making one mistake? Can you do this faster, slower, higher, lower, warmer, cooler, seductive, instructive, informal, judgmental, frustrated, deflated, sedated, or elated?

I thought so. You’re not even close. And yet, you want me to help you break into a highly competitive business in exchange for a cup of Joe? I feel offended!

Listen, if you want to read up about voice-overs, I’ve written over three hundred articles you can access for free on my website. Buy my book. Do your homework. Take some training. Join an improv group. Build a studio. Read out loud every single day.

Show me that you’re serious.

Once you’ve done all that and you still want to pursue a career in voice-overs, drop me a line.

I might even buy you a double espresso.

You’re gonna need it!

Paul Strikwerda ©nethervoice

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Surviving the Gig Economy

by Paul Strikwerda in Articles, Career, Freelancing 9 Comments

spinning platesIn about ten years, contract workers and freelancers are expected to make up half of the U.S. workforce.

Let that sink in for a moment.

Forget full-time positions. Goodbye job security and legal protection. No more benefits. No pensions or health insurance. No sick leave. Nothing.

Working without a safety net is rapidly becoming the new normal. 

Not everyone is cut out for it. It takes a special type of personality to run one’s own business, because the best equipment is useless without you having the right mindset.

Today I’d like to share a number of attributes I believe to be the trademark of any successful solopreneur. If you want to make it on your own, you have to be…

CREATIVE

I don’t necessarily mean “artistic” when I say “creative.” I’m thinking more in terms of the ability to create opportunities. Being your own boss means coming up with a concept for your business, and turning that idea into reality. No one will tell you what to do or how to do it. As the Chief Creative Officer, you have to take responsibility for every part of the process. It’s a daunting, never-ending task, and the outcome is by no means guaranteed. That’s why successful solopreneurs have to be…

OPTIMISTIC

Go to any bank for a loan, tell them you’re self-employed, and wait for the reaction. I bet you’ll see some raised eyebrows. Freelancers are considered to be unstable which is often mistaken for being unreliable. If you don’t have a hopeful and positive outlook, you’re going to have a tough time dealing with rejection and uncertainty. Without optimism, it’s easy to give in to recession depression, and eventually hang up your hat. You’ve got to believe that your business has a future, and that clients will come. Even if other people don’t see potential, you have to have vision. You also have to be…

NURTURING

A business is like a flower bed. If you don’t give it the proper care and attention, it has no potential for growth. You cannot approach it as a hobby because it will bankrupt you. You’ve got to be “All in, all the time.” People who are transitioning from a corporate nine-to-five job are often not ready for that. Because a business can easily eat up all your time, it’s important that you nurture yourself too. You are the goose with the golden eggs. You can only take good care of business if you take good care of yourself. One way of doing that, is by being…

FLEXIBLE

The final measure of fitness is flexibility. It’s the ability to move muscles and joints through a whole range of motions. Psychologically speaking, the most flexible person will have the most choices and will be able to achieve more. Huge corporations find it almost impossible to change course. Flexible freelancers adapt, change, and can bend without breaking. They also have to keep on…

INVESTING

Your product will only be as good as the tools you use to make it. You are one of those tools. That’s why it is essential to keep on investing in yourself. Sign up for trainings. Participate in meetup groups. Read the latest literature. Invest in building a supportive social network. A successful solopreneur never stops investing. S/he is also…

DISCIPLINED

The freedom of owning your own business can easily become a trap. With no one to hold you accountable, it is very tempting to spend a lot of time doing the things you like whenever you want. Those who run a successful business often start the day by doing the things they don’t like but that need to be done anyway. They delegate things they’re not good at, and that take up too much time. Being disciplined also applies to the way you manage your money. Successful solopreneurs have a strong work ethic and they…

EXCEL

In a saturated market, one of the best strategies for success is to excel in what you do. Here’s the problem. So many people are trying to become better quickly, and they forget how long it takes to become good.

However, it is not enough to be good at what you do. You have to express yourself in ways in which you are heard. You’ve got to master marketing to reach customers and colleagues. They’ll be more open to your message if you have a clear…

NICHE

Find a specific area that defines you, but that does not limit you. Your niche is the raison d’être for your business (the reason your business exists). It’s the focus of your attention. If you’re not clear what your focus should be, you’re like a ship, drifting at sea. Clients will have a hard time differentiating what you have to offer from your competitors. You’ll have a hard time selling it to them (and to yourself). In essence, you need…

CONTROL

As a solopreneur, you control the course of your business. You control your professional standards, your services, your rates, the hours you’re willing to work, the flow of money, and the way you communicate. Are you ready for that responsibility? Not only that, is this something you’d embrace and enjoy?

All of this points to the last attribute I’d like to bring up. It’s having an…

ENTREPRENEUR MENTALITY

Some have described it as the “ability to see something in nothing.” It’s the urge to take matters into your own hands and to take calculated risks. It’s about being proactive, passionate, patient, and persistent. Entrepreneurs have to overcome obstacles, absorb losses, and gradually grow their business. If you don’t treat it like a true business, it will never be one.

And finally, all of these attributes will make very little difference if you lack one specific mental quality.

What is it?

Take the first letter of each attribute, and you’ll find out!

Paul Strikwerda ©nethervoice

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Act Like A Pro

by Paul Strikwerda in Articles, Career, Money Matters, Social Media Leave a comment

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Bored Stiff

by Paul Strikwerda in Articles, Career, Freelancing, Personal 10 Comments

The author behind his microphone

I’ve been behind the mic since I was seventeen. By the look of my grey hair, you can tell that’s a pretty long time. Thirty-seven years to be exact. 

“Does it ever get old” someone wanted to know. “This voice-over thing you do.”

“Well, ‘it’ doesn’t get old, but I certainly do,” I replied, not knowing that I had spoken too early.

An hour later I got this really boring script about ladders, and I changed my mind. It was poorly written, poorly translated, and I had no idea why they had selected poor old me to narrate it. Yes, it was money in the bank, but in reality I would rather go back to bed. 

Let me explain something to you. 

I have no particular fondness for ladders. Walking under them brings bad luck, and many of them wobble in a most disconcerting way. Ladders are ugly and dangerous. Just because they take you to the top, doesn’t mean they’re special. They’re just a few steps up from step stools. One of the reasons I became a freelancer is because I wasn’t good at climbing the corporate ladder. So, why out of all people, should I have to sing their praises? 

It’s for the same reason they talked me into voicing videos about agricultural insurance, miracle car wax, and motorcycle repair. It’s part of the unavoidable, unglamorous, unexciting work voice-overs do every day in dimly lit chatter boxes. 

I must admit: that part of the job does get old and boring. Especially if one has to edit, separate, and name hundreds of files per specific client instructions that make it impossible to do this semi-automatically. Of course the client conveniently “forgot” to mention it at the time of the booking.

Come to think of it: that gets old too. You know, clients trying to take advantage. The other day one of them sent me a message saying that I had “forgotten” to read one paragraph. Of course they would need it right away. The thing is, that mystery paragraph was never in the original script. It was a last-minute addition. 

Now, I know that some colleagues would forgive the client for this “mistake,” and record the five or six extra lines pro bono. In my book, however, more words means more money. It’s not that I am greedy. I just happen to run a for-profit business. With the Arctic temperatures we’re experiencing, someone’s got to pay the heating bill!

If you were to ask a contractor to paint your kitchen as a courtesy, right after she’s finished with the living room, do you think she’d do it? Would an Uber driver take you to the town next to your agreed destination, and not charge you for it? Of course not. Then why do some people expect they can get a voice-over to record a few extra lines at no charge? 

“Well, the other guy we hired did it.” 

“Then why didn’t you ask him to do it?”

“Because he sucked.”

It’s the same old story, and it makes me yawn every time I hear it. 

If you’re getting your feet wet as a VO, trust me. There are parts of this job that are “just work.” Work you may hate. For instance, you’ve signed up to narrate a 400-page audio book, and with every chapter you get this nagging feeling that it’s not getting better. In fact, it’s going nowhere. You start wondering how this piece of pulp ever got published. Then you find out this is a vanity project by someone who should have kept his job at the department of motor vehicles. 

Argh!

One of the most boring jobs you can get in this business involves speech synthesis. It’s the artificial production of human sounds by computers. The text-to-speech software “runs” on thousands of snippets of sounds (phonemes) recorded by voice-overs. Recording sessions can go on for months and are notoriously tedious (just ask Susan Bennett, the voice of Siri).

Once the engineers have what they need, they can use the program to simulate speech for apps, navigation systems, or virtual assistants such as Bixby and Alexa. Amazon now has a database of synthesized voices that is rented out to developers in need of voices for their applications. 

Here’s the kicker. As a voice-over you only get paid once for the database you helped create. That’s it. A colleague of mine heard his voice in at least twenty applications varying from computer games to language courses that were created artificially, and he’ll never see a penny. 

Since he recorded his phonemes, technology has moved even further. 

Did you know that Adobe’s Voco (the Photoshop of speech) only needs about twenty minutes of recorded target speech to generate a sound-alike voice, producing sound patterns that were not even recorded?

Watch this (and try not to be bored):

Perhaps they should have Voco read that terrible self-published novel I mentioned earlier!

Anyway, thanks to modern technology, the most boring parts of voice-over jobs might be behind us. If we can get machines to say anything we want them to say, why use humans? Computers can work without a break, and don’t require a SAG-AFTRA contract. 

In a strange way, that’s music to my ears. 

I might lose a few dollars, but very soon people like me won’t have to talk about ladders anymore.

How exciting is that?!

Paul Strikwerda ©nethervoice

PS If you’d like to hear an audio version of this story, be my guest:


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Did You Miss Me?

by Paul Strikwerda in Articles, Career, Freelancing, International, Internet, Journalism & Media, Money Matters, Pay-to-Play, Promotion, Social Media 10 Comments

Paul Strikwerda self-portraitWise men say that one way to spot the difference between cultures, is by looking at how separate societies approach the concept of work.

As someone who has lived and worked in both Europe and in the United States, I feel comfortable making the following generalization:

In Europe, most people work to live.

In the Unites States, most people live to work.

By “most” I mean more than half.

Here’s the thing: I’ve never had more time off than during the thirty-six years I lived in the Netherlands. I was able to travel the world at a relaxed pace, and recharge my batteries. I had enough time to pursue one or two hobbies, and have a rich and balanced social life.

Once I became a U.S citizen, I learned that most people in America see even a short vacation as a luxury and not as a necessity. The odd American planning a trip outside of the country has one thing on his mind: how can I see and do as many things in as little time as possible? Kids are overscheduled by stressed parents working two jobs, and one of those jobs is to pay for daycare. 

I fully realize that I’m brushing with broad strokes, but what’s the end result of these two attitudes?

Countries where people work less like Ireland, Norway and Belgium, are more productive than the United States. In the most productive country on earth, Luxembourg, people work an average of 29 hours a week. On average, Americans put in 33.6 hours a week, only to rank fifth in the OECD list of most productive countries.

These findings support one of the conclusions of a story I wrote this year entitled “Are You Wasting Your Time Going Nowhere Fast?(click on the title to access the article)It’s a blog post about the difference between being busy and being productive. In it, I offer suggestions to increase your productivity as well as your bottom line, that will actually cost less time!

THE RAT RACE

No matter where you live, running the rat race can be pretty stressful. Some of my voice-over students get stressed out when they have to go into a studio to record. In “Don’t Drive Yourself Crazy,” I describe how you can keep that stress under control.

One of my most popular blog posts this year was “The One Thing That Will Improve Your Voice Acting Immediately.” What do you think it could be? Warm-ups? Tongue twisters? Sufficient hydration? No. No, and No! The other blog post that got a lot of attention was “The Vital Voice-Over Skill We Never Talk About.” It’s something that isn’t taught in voice-over school, and yet it could make or break your career.

Now, I have a question for you. If I were an investor on a show like Shark Tank or Dragons’ Den, and you came to me with a pitch to back your business, what would I be looking for? Enthusiasm? A unique product? The answer may surprise you. Read about it in “Would you Survive The Shark Tank?” 

MISTAKES AND FAILURES

Eighty percent of new businesses survive past their first year. However, half of all businesses no longer exist after five years. That’s a scary statistic, isn’t it? In “The Secret To Not Getting Hired,” I’ve summed up all the reasons why clients aren’t interested in working with you. Oddly enough, I also invite you to embrace failure as a way to grow personally and professionally. You can read about that in “Why I Want You To Fail.”

In “Being Wrong About Being Right,” I describe one of the biggest mistakes I made in 2017, and what I learned from it.

When you’re just starting out as a voice-over, it is so easy to make simple errors. Many of my VO-students tell me: “If only I had known…” I tell them: “If only you had read my blog!” The story about “The Seven Worst Mistakes Beginner Voice-Overs Make,” is a good start.

If there’s one thing I have learned in this unpredictable business, it is that success is by no means guaranteed. You can work your tail off and record audition after audition, only to face rejection, time after time. It’s frustrating, and that’s why I say: “VO’s Unfair, so, Grow a Pair!”

ATTITUDE ADJUSTMENT

Sometimes, people are their own worst enemies because they’re unconsciously sabotaging their success. In that case they might need a major attitude adjustment, such as the one I describe in What Are You Waiting For?and Be bold. Be brave. Be you.

Sometimes, you are not the problem, though. You’re just dealing with a terrible customer. Mine was named Elvis, and he was “My Worst Client Ever.”

Attracting clients has always been a major theme of this blog. In “The Key To Promoting Your Business,” I reveal what’s fundamentally wrong with the way many voice-overs (and other freelancers) market themselves, and what they can do about it.

Social media should play an important role in any marketing strategy, but you have to know how to play the game to get tangible results.

Facebook can be particularly tricky, and so many colleagues are still violating the terms of service. Because of it, they could be kicked off the platform. If that’s something you wish to avoid, please read “Facebook: Why You May Be Doing It All Wrong.” One thing you need to be particularly careful with, is posting pictures online. If you don’t do it right, “The Copyright Trolls Are Coming After You.”

2017 marked the year I finally took Nethervoice to Instagram. In “Help, I’m on Instagram. Now what?I talk about this experiment, and why I believe you should also give this platform a try. Let me also name a few things you should avoid in the new year.

STAY AWAY

Number one my list is spending too much money! It’s so easy to write check after check hoping it will benefit your business. Quite often, it’s better to save and make wise investments. In Becoming A Frugal Freelancer I’ll tell you how. This story alone could save you hundreds of dollars, pounds, or euro each year. 

Number two of things to avoid is working for low rates. In “Who’s Afraid of Decent Rates,” I urge you to stop blaming one specific group for the ongoing erosion of voice-over rates. You’ll be surprised to learn which group that is.

Number three has to do with the big rotten apple of the voice-over industry, known as Voices dot com (VDC). In their continuous effort to try to dominate the VO-market, VDC bought Voicebank with borrowed money, and it is rapidly turning well-paid union jobs into cheap managed projects. Read all about it in “A Deal With The Devil.” My question to you is:

“Are you part of the problem, or part of the solution?” 

As long as you keep investing in a company that does not have your best interest at heart, you keep that company in business. That’s why I’m telling you: “It’s Time To Choose.” Are you in or are you out?

NAMECALLING

The 2017 story that caused quite a stir on social media was “Divided We Stand.” Actually, it was an afterthought about a certain VO Awards show that prompted one commentator to label me a “racist.” Some of my critics thought this person went too far and said so in public. Others kept their mouth tightly shut. To me, that was more hurtful than the ridiculous slander itself. Einstein once said:

“If I were to remain silent, I’d be guilty of complicity.”

In the follow-up article “Paying the Piper,” I take on my critics, and I present ideas to make future award shows better and more relevant. 

SQUARE ONE

The last two stories I want to highlight bring us back to the beginning. It’s about our approach to work. A week or so ago, my colleague Paul Stefano posted on Facebook:

“Anybody else finding it hard to just stop during the holidays? Still frantically checking email for auditions, looking at casting sites and generally running at 90 mph. It’s as if all the energy it takes to do this business on a daily basis makes it really hard to hit the brakes!”

I responded:

“Auditions will keep coming in. Always. But precious moments with friends and family will never come back. If we don’t give ourselves the opportunity to enjoy these wonderful times, what are we really working for?”

Working harder and longer doesn’t mean we’ll be more productive. In fact, this blog was born when I dared to step away from my work for a while. I describe what happened in “Feeding Your Soul.” Little did I know that this blog would eventually attract an audience of 39K subscribers and counting!

READING LIST

If you do feel that your voice has earned a rest, and you wish to catch up on some reading, I warmly invite you to look at The Concise (and incomplete) Voice-Over Book List,” I compiled this year. As an author I will be adding another book to that list in 2018. What are your big plans for the new year?

For now I want to thank you for all your emails, questions, and comments. I hope to meet you in person at VO Atlanta in March where I’ll be doing a presentation, a panel discussion, and a break-out session.

May the new year bring you all the fulfillment and success you so deserve!

Paul Strikwerda ©nethervoice

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The Turning Point

by Paul Strikwerda in Articles, Career, Freelancing, Pay-to-Play, Personal 37 Comments

Voice-Over and blogger Paul StrikwerdaPotentially, this could be my shortest blog post ever.

It’s the story of how I got from doing okay, to doing quite alright, professionally speaking. 

Almost every week I get emails from readers, asking me to reveal the big secret to my so-called success. 

Why “so-called success”?

Well, everything is perception, and perception is everything. We all define success in different ways. 

Before I tell you about this secret, you should probably know a bit more about me. 

As a freelancer, I work in a highly competitive and increasingly crowded field: I’m a voice-over. I talk for a living. The other day I recorded an audio tour of a gorgeous area in the North of France. Today I’m pretending to be a medical doctor, telling physicians about the side effects of a new cancer drug. It’s a fun job with many pros and cons. 

As a player in the new gig economy I have a lot of freedom, no benefits, and very little protection. Weeks of underemployment are usually followed by a crazy busy period where I’m scrambling to finish every project I was hired to do on schedule. It’s feast or famine. 

A voice actor’s income can vary tremendously. Some twenty-second commercials bring in thousands of dollars, particularly if you’re an A-list celebrity, which I’m not. An hour of e-Learning or audio book narration may generate a few hundred bucks (before expenses and taxes). Most clients come and go. Very few stick around.

Although my work is not physically demanding, sitting still in a small, dark studio behind a microphone for hours and hours, isn’t exactly healthy. It’s also easy to feel socially isolated because my colleagues are all sitting in small, dark studios in different parts of the world. And I’ll be honest: at times the stress of being out of a job as soon as a project ends, can get to you. Work fluctuates, but bills keep coming. 

Even though I think I’m experienced and highly qualified, most of my days are dominated by the search for new clients, and by auditions. Every audition is a crapshoot. Like most of my colleagues, I try to read between the lines of vague specs and scripts, attempting to second-guess what the invisible client is hoping to hear. And most days I’m wrong, and someone else ends up getting the gig. 

Now, in spite of this sad story, I love what I do for a living, and I don’t think there’s anything else I’d rather do, career-wise. I’m not a good candidate for a 9 to 5 job. I can’t stand bosses who have risen to the level of their incompetence. I’ve had too many of them. I wouldn’t want to waste hours a day being stuck in rush hour traffic, just to make some corporation happy. I rejoice in the fact that I don’t have to go to endless staff meetings or mandated office parties. Been there. Done that. 

My accountant is also pleased because every year I make more money than the year before. There’s still no Lamborghini parked in my driveway, but I can live with that. And every time I book a new job, I realize that there are probably hundreds of hopefuls who are trying to figure out why the client picked that silly Dutch American with the European accent over them. 

I know… It baffles me too!

Taking all of that into account, how did I get from doing okay to doing quite alright?

Do I use a special microphone that turns my vocal folds into the Voice of G-d?

Are eager talent agents fighting to add me to their roster?

Am I friends with the movers and shakers of the voice-over industry?

I have to disappoint you. It has very little to do with all of the above. 

Sure, I use first-rate recording equipment. I have a number of great agents and a nice network of connections. But the thing that has made a real difference in my career is not something you can buy, and it has nothing to do with other people. So, what is it? 

It is a strong belief in the Law of Cause and Effect. The mechanism of action and reaction. Specifically, my preference to rather be at the cause-side of the equation, than at the effect. It boils down to this:

I see myself as the prime instigator of change in my life. Change through choice. 

I choose to be proactive (at cause) instead of reactive (at the effect). It’s the difference between sitting in the driver’s seat, and being a passenger. I like to hold the wheel and set the course. 

People who share this belief are go-getters. They take the initiative. They take responsibility. 

People who prefer to be passengers are usually more passive. They tend to be finger pointers and complainers, who often see themselves as victims. They’ll sue McDonald’s for making them fat, or for serving coffee that’s too hot.

Here’s a question you can ask to determine where someone stands: 

“Do you like to let things happen, or make them happen?”

Of course I know we’re not omnipotent, and that certain things are beyond our grasp and control. My attitude only applies to the things I feel I can actually influence, and the person I can influence the easiest is… me. 

I control what I put in my body, I control the size of my portions, and I decide how much I exercise. I don’t blame the fast food industry for my expanding waistline. To bring it back to my profession: I don’t blame online casting sites when my voice-over career isn’t where I want it to be. Instead I ask myself what I can do to increase my skill level, to promote my services, and to attract more clients. 

Being “at cause” means being accountable for taking or not taking the necessary steps to achieve a specific goal. 

That’s why as a voice-over coach I never guarantee results. I tell my students:

“As your mentor I don’t have magical powers that will result in you booking jobs. I will give you tools, but it is up to you to use those tools effectively and appropriately. You are responsible for your own results.”

On a superficial level my proactive philosophy may seem a no-brainer, but it’s not. It is a lot easier to blame and complain, than to take fate into your own hands. 

Being “at cause” means sticking your neck out. Taking risks. Doing the hard work. Making tough decisions. Going against the grain. 

It’s not an easy way out. Quite often, it’s an uneasy way in. 

The moment I decided to take charge of my career and be “at cause,” was a turning point in my life. The effects of that decision have brought me to where I am today. From being a spectator, to being an instigator. From doing okay, to doing quite alright.

And you know what?

You can apply this principle in any area, whether personal or professional. 

Now, if you’re still with me, you have noticed that this wasn’t the shortest blog post ever, and I apologize. 

I guess I could have condensed my message into three words:

Just 

Be

Cause.

Paul Strikwerda ©nethervoice

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PS Last week, this blog reached 39K subscribers. I am beyond thrilled! If you enjoy my musings, the best compliment you could pay me is by pointing others to these pages. Thank you!

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Paying The Piper

by Paul Strikwerda in Articles, Career, International, Journalism & Media, Pay-to-Play, Personal, Promotion 19 Comments

Chinatown, Philadelphia ©paul strikwerda

“May you live in interesting times.”

It’s a well-known Chinese curse, and for me, the past two weeks have been very interesting to say the least. I must indeed be cursed.

It all started with my outrageous blog post Divided We Stand. In it, I talked about a few topics the voice-over community doesn’t quite agree on: WoVO (World Voices Organization), the Union, our rates, and Voices dot com (VDC).

At the eleventh hour I decided to add The Voice Arts® Awards (VAA’s).

Out of all those topics, what do you think people picked up on? Fair rates? How the Union treats VO as an afterthought? How VDC is trying to monopolize our industry?

Nope!

Let’s put it into context.

The longest strike in SAG-AFTRA history had just ended with a less than ideal deal. VDC took over VoiceBank, and announced it was going after union jobs. VO rates are plummeting. And what were we getting fired up about?

A few shiny statuettes! And it’s all my fault!

If it were not for me and my wicked ways to get hits on my blog, we’d all be happily schmoozing at Lincoln Center (the location for the VAA’s), enjoying an abundance of excellent food AND an open bar at $200-something per person.

But no. This begrudging, predictable party pooper had to rain on everybody’s parade. What a bitter, bad sport he is! This Debbie Downer must hate all things that create community, and he’s probably out on some personal vendetta against the organizers.

Now, hold on one second…

TRUTH OR DARE

It’s obvious that my piece hit some raw nerves, but did I divulge things in my blog that were uncalled for and untrue?

Based on the many responses in the Voice Over Pros Facebook group as well as other comments, people proved my point. As a community we are divided about the VAA’s. Is that a terrible thing? Not at all. There is strength in diversity. It certainly makes life more interesting.

Here’s another fact I mentioned in my piece: you have to pay to participate in the VAA’s. Isn’t that true for many award shows, people asked. Absolutely. That -by the way- doesn’t mean such a show is inherently good, bad, or even relevant. Did I ever suggest that people had to pay to get nominated? Never! Is charging an entry fee the only way to preselect participants? Certainly not.

Are there other costs involved for those who end up being nominated? Of course, and if people believe these expenses are a solid investment in their career, they should go and have a great time (and I don’t mean that in a cynical way).

One of the colleagues I quoted said that the things that had sold him on the 2016 show did not materialize. The other colleague felt it was disingenuous to “honor the dubious distinction of buying temporary adulation and ‘stardom.’ “ Those were real quotes from real people.

What am I getting at? As a former journalist I know the importance of getting my facts straight. If you don’t like ‘em, challenge the facts, but there’s no reason to attack the person, and his/her perceived motives.

FALSE DICHOTOMY

Here’s what really bothers me. The VAA’s are portrayed as something utterly positive. Those who sing their praises are portrayed as the good guys in the industry. The people who don’t, are labeled as being negative. Those who dare to be critical are accused of badmouthing, and are unfriended and blocked from certain groups. Is that how we have dialogue in our community? Are we that insecure, that we can’t handle a bit of feedback?

And here’s another thing that’s not sitting well with me. Criticism of these awards is seen as criticism of those who enter and organize this event. Why the need to make things personal? Can’t we have our reservations about a game, and still like the players? Some have suggested that the people who question the merits of the VAA’s must be jealous or bitter. I can only speak for myself, but I’m neither bitter nor jealous. On the contrary.

CRITIQUE IS NO CRIME

No organization is perfect, and if it wishes to better itself, it can’t just be surrounded by cheerleaders. You need supporters, as much as you need contrarians. You need like-minded people on your team, as well as those who can point out imperfections. Otherwise you end up like those CEO’s on Undercover Boss who are only told what people think they want to hear, until they speak to their employees in disguise.

And speaking of disguise, I have received a number of emails from colleagues who say they agree with my analysis, but refuse to go on the record. The quotes I used in my piece were anonymous on purpose. Some are afraid to speak out, fearing it might have a negative impact on their career. It takes years to build a reputation, and seconds to tarnish it.

Heaven forbid you become known as someone who is opinionated, and who dares to challenge some of the heavy hitters in our industry. It’s better to stay under the radar, smile, and pretend all is well. He who pays the piper calls the tune.

No matter where you stand in this discussion, no one should feel intimidated, and fear for his or her career for speaking one’s mind.

FINDING COMMON GROUND

If you’ve been critical of my assessment, I want to thank you for engaging in a dialogue. I don’t think less of you because we’re not on the same page as far as this topic is concerned. Frankly, we have bigger fish to fry. I respect your choice to support and/or enter this competition, and I hope it was worth it. Perhaps we can agree on the following:

Different people define worth in different ways, based on their experiences, their expectations, and their priorities.

That’s why in the same thread one award-winning colleague says he can “unequivocally quantify the extra earnings directly attributable to relationships and bookings resultant from the VAA’s at well into the six figures and counting,” while another states:

“I have been a pro VO for 23 years and collected various awards over the years (that production companies entered into, not me) and they never, ever got me any gig. Not one. Never, ever, a client told me they casted me because I had an award. Ever.”

Is one right, and the other wrong, or can both exist at the same time? If you accept that last premise, you also have to accept that the value of a win varies per person. Isn’t that true for any award show? Of course it is. I never contested that. It’s especially true for a show very few people outside the voice-over bubble have heard about. It also means that as a promotional tool, the value of winning an award is uncertain. Is that me being derisive, or is that just the way it is?

Awards are by definition selective and exclusive. It’s never a level playing field.

Again, this is not a specific flaw of the VAA’s, but it’s a problem with most award shows. You don’t excuse or fix a problem by pointing out that others are struggling with the same things.

For instance, for years, the stunt people have lobbied for a special Academy Award. The powers that be, decided that those who often risk their lives (and sometimes lose it), are not Oscar-worthy, but those who compose a silly song may walk away with a statue. Is that fair and reasonable? You tell me!

HOLLOW HYPERBOLE

The voice-over announcing the 2017 VAA’s, said:

“Tonight, we honor the leading international talent in the voice-over industry. We recognize the greatest voice actors who impact our ears, our lives, our world.”

Really? 

If your publishing company, agent, distributor, radio station, or network wants to enter your work, you’re in luck, and you’re a contender to be among “the greatest.” If they’re not interested, or they don’t want to pay the entry fee, you won’t be considered, even though you might be mega-talented.

The VAA’s were created to provide international acknowledgement of the extraordinary skill and artistry that goes into voice-over acting. Apparently, it’s easier for some people to be acknowledged than others. One commentator remarked:

“I work every day on some cracking radio and the odd TV ad, but mostly, like today, I will go and voice 10 explainer videos for one of the UK’s largest supermarket chains. And you don’t get awards for that I’m afraid. You don’t even get a discount voucher for the shop.”

STRANGE CATEGORIES

And why is there a special VAA for podcasts and not for radio dramas? To me, radio dramas are about voice acting. The podcasts are about people talking about voice acting. And on that note, do the Oscars have an award for the best acting demo reel? Would the Country Music Awards ever award a demo tape sent in by an aspiring singer? Then why on earth are we recognizing demo reels at the VAA’s?

Some have argued that the cream will always rise to the top. I don’t agree. Turds tend to be pretty lightweight too. At any award show, only the people who enter and pay have a chance to be measured and rise. And if the competition in a particular category isn’t very strong, it’s easier for mediocrity to take top honors. In the land of the blind, the girl with one eye is queen.

Some have also suggested that the purpose of these VAA’s is not to boost one’s career, but to celebrate it. If that’s the case, why sell these awards as a marketing opportunity? Why not organize one big VO party for equals among equals? Skip the speeches, the celebs, and the shiny objects. Go straight to the dance floor and have fun under the disco ball!

NEW INSPIRATION

To make the VAA’s more beneficial to our community and beyond, we need a different model.

It’s one thing to point out weaknesses, but another to come up with concrete suggestions for improvement.

This might surprise you, but I’m not entirely against competitions. My wife’s piano and flute students take part in them. It gives them something to prepare for, and an opportunity to get valuable feedback from experts. This feedback is used to reinforce good habits, correct bad ones, and help kids grow as a musician. It’s always about the music, and not about the applause.

In Pennsylvania’s Lehigh Valley where I live, the Freddy© Awards are to high school musical theater what the Tony Awards® are to Broadway. Each show is rated by a number of evaluators, and every high school receives extensive feedback on all aspects of the production. This feedback is then used as a teaching tool in the drama departments.

In other words, even if you’re not nominated or a winner, you will be able to read your evaluation, and benefit from it. Wouldn’t it be great if the Voice Arts® Awards would do the same? Unfortunately, that’s not the case. This is how it’s done:

“In each category, each judge shall rate each entry on three indices. These indices vary by category and are listed below. For each index, judges enter a score from 1.0 to 10.0, where 1.0 is valued as “very poor quality” and 10.0 is valued as “perfection” in the personal standards of the judge.” 

What is there to learn if your performance is summarized in an abstract number?

NEW VOICES

Another model is the international opera competition Neue Stimmen (New Voices). I know about it because I voice the semi-final and final videos for this event.

After a lengthy preselection, all competitors take part in a week of open masterclasses where they work under the instruction of renowned artists to improve their vocal performance, musical expression, song interpretation, stage presence, and skills such as self-management, networking, and interview training. In other words: the actual competition is only a part of the program. It’s as much about coaching and career development. Even those who don’t win, walk away with an invaluable experience.

What about expenses and prizes?

For those entering the final round, Neue Stimmen reimburses travel expenses and board and lodging (up to a certain amount). The two winners receive a cash award of €15,000 each, and an opportunity to pursue a career as an opera singer. The second and third prize winners receive €10,000 and €5,000 respectively. To give you an idea, 1,430 contestants from 76 countries registered to take part in this year’s event. 39 talents qualified for the final round, and 16 female and male singers participated in the semifinals. Now, that’s how you get the best of the best!

I’m not suggesting we turn the VAA’s into an opera competition, but there’s a reason why out of many singing competitions, Neue Stimmen has produced most careers. I like the fact that there’s a focus on extensive feedback, artistic growth, performance, and career development. Oh, and no one has to pay for his or her prize.

DIFFERENT PERSPECTIVES

I hope we can agree that there are different ways of looking at the Voice Arts® Awards. To me, they were best summarized by two colleagues. One of them said:

“Human beings are very simple creatures. Most of them are impressed with shiny things and pay attention to those that have them. That isn’t just in voiceover, that’s in life in general. You can either decide to work with that principle, ignore it altogether or work against it.”

And another stated: 

“The real reward is the remuneration for your work. The recognition you ultimately need is from your clients who put food on your table and pay your mortgage who’ve never heard of these ceremonies and conferences. I get the impression that some people are too busy enjoying their pop-shield selfies and frantic tagging at events to ask themselves the honest questions.”

What can I say? 

We live in very interesting times.

Paul Strikwerda ©nethervoice

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What The Heck Am I Doing Here?

by Paul Strikwerda in Articles, Personal 19 Comments

The Bachmann Players. Click to enlarge

Is it okay if I’m a bit personal today?

You’ve probably read my blog before, but if this is your first time, you should know that I’m an expat. I was born, raised, and educated in the Netherlands. After a career in broadcasting, I moved to the United States at the end of 1999. To be honest, I never imagined that I would end up here.

As an anglophile, I could see myself living in the UK, and working for the BBC, which I did for a while. But had you suggested that I would move to the States at the age of 36 and start a new life, I would not have believed you. Now, in 2017, there are still times I can’t believe I live in this town in Pennsylvania called Easton. I have an American wife and an American daughter. I even became an American citizen.

THE HOME OF HISTORY

Easton, by the way, has an interesting history. It was one of the first three cities where the Declaration of Independence was read out loud for the very first time. Every year on Heritage Day, thousands of people flock to Centre Square to witness a reenactment of that declaration. I became part of an acting troupe called The Bachmann Players, dedicated to bringing colonial history back to life, mainly through theatrical productions in the historic Bachmann Publick House.

Easton also has the longest-running, continuously operating outdoor farmers’ market in the nation, now in its 265th season. As one of the announcers, my voice reaches most of downtown every other Saturday, as I continue a tradition that started in 1752. Organic produce, anyone?

Most days, I am very comfortable with my decision to leave Holland behind. I love my community, and they often give me the feeling that it’s mutual. On other days, I’m not so sure I made the right choice because I don’t know if I truly understand my fellow citizens.

WHERE AM I

I’m still trying to figure out the American psyche, if there is one. I live in a divided nation that calls itself a melting pot, but I don’t see a lot of melting going on. Being used to the Dutch multi-party parliamentary system where compromise and cooperation is the name of the game, I’m now absorbed by a world of Republicans and Democrats, where conflict and confrontation are the operative words.

Even though America likes to be known as “The Land of the Free,” and “The Defender of Democracy,” people in my neck of the woods don’t seem to give a damn. On one hand they enjoy parades with veterans, boy scouts, and Sousa marches, and they fly the flag every day of the week. In schools and council meetings, Americans faithfully recite the Pledge of Allegiance. But when it’s time to vote, most of them stay home. Some seem more motivated to get their morning cup of coffee, than make the short trip to the polling station. They’ll never miss a football game, but they think it’s okay to skip election day.

To give you an idea, turnout in my Borough in the 11/7 election was 16.88%. Out of 4,704 eligible voters, only 791 people voted. On social media some people called that “a great result.” I have to admit, it was an improvement over the May primaries where only 10.33% voted. Countywide, fewer than one out of four registered voters turned up. I’d say that’s pretty pathetic.

INSULAR MINDSET

People don’t seem to care about the things they take for granted. I’d love to take them on a no-expenses-paid trip to a number of totalitarian countries, to give them a sense of what life is like in a dictatorship. But according to the State Department, only 36% of Americans own a passport, and that makes things difficult.

This also means that 64% of Americans has never left the country. In 2012, the average American received about 12 days of vacation (but used only 10), so even if they’d feel inclined to travel, they wouldn’t get that far. In contrast, most Europeans receive between 25 and 30 days of vacation a year, and they use every single day. What does this mean? For one, I’m no longer surprised that most Americans aren’t able to find the Netherlands on the map, or any other exotic country for that matter. Just so you know, to certain Americans, Canada can seem pretty exotic.

WELL-ARMED

Another thing I fail to understand, is America’s love affair with guns. They call it the “gun culture,” as if the National Rifle Association is a cultural institution. To handle a weapon in Holland, you’re either part of law enforcement, or you’re in the military (and no one wants to be in the military anymore). In the United States, even the mentally ill can go to Walmart (thank you Donald), and get their hands on a firearm. They even come in pink for the girls.

Then we all act very surprised when a disturbed person shoots 20 children between 6 and 7 years old in Sandy Hook, another idiot kills twelve people in a movie theater in Aurora, yet another murders 58 in Vegas, and a Texas gunman kills 26 people attending a church service. No doubt they’re all part of the “well regulated Militia being necessary to the security of a free State,” mentioned in the Second Amendment. Please send your thoughts and prayers, people. That will do the trick.

DEVELOPED NATION

Of course I could ramble on about the American healthcare system. It’s the most expensive and least efficient in the world. The American diet and sedentary lifestyle has become one of the leading causes of death. I could talk about the failing education system with overcrowded, underfunded schools, and uninvolved parents, where teachers have to buy supplies for their students. I could mention America’s tendency to treat symptoms but never the cause, as demonstrated by the highest incarceration rate in the world. The U.S. represents about 4.4 percent of the world’s population, but it houses around 22 percent of the world’s prisoners.

I could go on and on and on, and you would be wondering when I’d make the transition to talking about my work as a voice-over. That’s not going to happen today. Today is personal.

“Well, if you don’t like it, why don’t you go home?” some friendly folks on Facebook suggested. “We don’t need you.”

WHY I STAY

Here’s the thing: my little town of Easton (the Borough of Wilson, to be more exact), is my home.

It’s also the home of Porter’s Pub, Black & Blue, and Two Rivers Brewing. You’ll run into Earl Accordionist on your way to Mercantile Home to see Ron and Ken. At The Quadrant they’ll make you an amazing Righteous omelet, and when you’re done, you go up one floor to buy a used book. You can see a Broadway show at the 90-year old State Theatre, and go to an open mic night at Connexions Gallery. It’s a town where Mayor Sal Panto and State Representative Bob Freeman know who you are, and where you can run into Larry Holmes, whose left jab is still the best in boxing history.

Easton is the two-river town where the Lehigh and Delaware rivers come together. It’s where thousands of bacon lovers meet, and where Crayola crayons were created. Easton is the place where New Yorkers go when they’re tired of living in New York, and where you can find one of the best chocolateurs on the planet, a jovial Belgian who goes by the name of JP. In a few weeks, we’ll light the 106 foot (32 m) Peace Candle, said to be the largest non-wax Christmas candle in the country.

So, whenever I get a bit cynical about this new nation of mine; this land of unlimited opportunities, crazy dreams, and stunning natural beauty, I think of where I landed.

I think of my beautiful wife and daughter.

I think of Easton.

I think of the fact that I can do what I love, and I love what I do.

And I’m elated to be alive.

Paul Strikwerda ©nethervoice

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The Vital Voice-Over Skill We Never Talk About

by Paul Strikwerda in Articles, Personal 10 Comments

It’s no secret.

Voice-overs love to talk. Sometimes, they even get paid for it.

But there’s another skill that’s almost as important, yet we rarely speak about it.

It’s listening.

Do you hear me?

Here’s the weird thing. Early in life, we learn how to walk, talk, and color inside the lines. But did anyone ever teach you how to listen?

We’re instructed to sit still and shut up, or else…. One day, my Kindergarten teacher dragged me by my ear, and shoved me into a corner for incessant talking. To add insult to injury, she taped a huge Band-Aid over my mouth.

I’d love to run into her one day, and tell her how I make a living….

By the way, keeping one’s mouth shut is not the same as being a receptive, retentive listener. Listening is a lost art that begs to be rediscovered. Why? Because we’re so used to tuning things out, and for a very good reason.

TOO MUCH NOISE

I don’t know about you, but on any given day my brain finds it easier and easer to reach stimulus overload. That’s no surprise. Every minute of every waking hour we are bombarded with images, smells, sounds, and other sensations. They all cry out for attention like ravenous septuplets wanting to be breastfed, and it’s too much to handle.

If we’d give equal attention to all our sensory input, we’d go mad. Literally. So, our noggin needs to prioritize what it’s going to pay attention to, and for how long. The rest gets tuned out. While that’s a good thing, we do run into another problem.

As we are drowning in information, our attention span is getting shorter and shorter. In fact, I’m surprised that you’re still reading these words! What’s wrong with you?

You may have heard of this one notorious consumer study claiming that the human attention span has gone down from twelve seconds in 2000, to eight seconds today. In contrast, the average attention span of a goldfish is nine seconds!

I’m not surprised. Goldfish tend to be very good listeners. Although they are a bit slippery, they’d make great shrinks.

Joking aside, my point is that in order to be a good listener, we need to be able to focus on something or someone, and preferably for longer than eight seconds. Why is this particularly important to voice-overs? To begin with, it is vital to the success of our one-person, volatile business, to listen to our clients. We need to know what our clients need to hear from us to be satisfied with our work.

PAYING ATTENTION

One of my students was working on a project, and the client had asked her to give what he called “a decisive read.” “Say no more,” she said. “I know exactly what you’re after.”

A day later she delivered the audio, and guess what? The client was not happy. He called her up and said: “I asked you to sound decisive. I just listened to your recording, and you sound aggressive. I can’t use that.”

“I’m sorry, I really tried,” answered my student. “You asked for decisive, and this is what I thought you meant. How could I have known you wanted something different?”

“Well,” said the client, “you didn’t give me a chance to demonstrate. Before I was able to give you an example, you interrupted me, and said you knew what I was after. Make sure you really understand what the people you’re working with want. Don’t make assumptions. Just listen, and ask questions. Do you think you can do that?”

There was a long pause on the other end of the line.

Lesson learned.

FOCUS AND INTENT

So, the secret to being a good listener has to do with focus and intent. Give yourself permission to focus on someone for longer than eight seconds with the intent to understand (instead of the intent to reply). Be genuinely interested in the other person. Keep your ears open, and your mouth shut.

Resist the impulse to interrupt and fill in the blanks. Those blanks are YOUR blanks, and may have nothing to do with what your client is trying to tell you.

This may sound easy, but in this fast and crazy world filled with manufactured distractions, it’s hard for people to sit still and slow down the running commentary between their ears. That commentary is usually evaluating what we just did, or figuring out what we should do next. It is rarely in the moment.

For us to really listen, we need to be in the moment.

To me, the ability to be in the moment is an essential life skill. There are many ways to achieve this state of mind, and some are more esoteric than others. I like to close my eyes, and slow down my breathing. After watching a documentary about Spartacus-star Andy Whitfield, I added the following mantra to quiet my mind:

BE

HERE

NOW

As you are reading these words, give it a try.

Close your eyes.

Begin breathing more deeply and s l o w l y.

Say to yourself in a soothing voice:

BE

HERE

NOW

 

BE

HERE

NOW

 

Thanks for playing along! You may need to relearn what it’s like to be here now (I certainly did), and this could be a good start. Take a few minutes each day to center yourself, and practice being in the moment. It may take you a while, and that’s okay.

Be gentle. Be patient, and be quiet.

LET THE WORDS SPEAK

Now, there’s a second reason why as a voice-over you need to learn how to listen. This has nothing to do with the people around you, and everything with what’s in front of you: your script. No matter what it is, an eLearning module, a historic novel, or a commercial, this script is trying to tell you something. It has a message. It wants to be understood.

While part of your restless brain is still conditioned to skim the words, please take your time to take them in. Don’t tune out. Tune in! Find out how the information is organized, and how the ideas unfold in sentences, paragraphs, and chapters. Some scripts can be like jigsaw puzzles. They come to you in many pieces. The only way to put them together, is to have a clear understanding of the big picture.

As a listener, I can always tell whether or not a narrator knows what he or she is talking about. I can hear the difference between a rush job and a thoughtful recording. I know when a narrator is in love with him- or herself, or with the text. It all comes back to listening. There’s a reason why a well-known Turkish proverb goes something like this:

“If speaking is silver, then listening is gold.”

THE QUIET CONDUIT

Author and radio host Celeste Headlee wondered why people would rather talk than listen. She says that when we’re talking, we are in control. We are the center of attention. I think she’s right.

As a voice-over professional, I see myself as a conduit. It’s not about me. It’s about the message. And the only way to honor the words I am about to speak, is to let them speak to me first.

All I need to do, is be in the moment, and listen.

Paul Strikwerda ©nethervoice

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The Agony Of Ignorance

by Paul Strikwerda in Articles, Career, Personal 41 Comments

Rocking the mic?

Can you believe the stuff people put on t-shirts these days?

This morning, one of the guys who looks like he lives in the gym I go to, had this slogan printed all over his colossal chest:

“If it’s not hard, you’re not doing it right.”

What kind of message is that? It’s along the same lines as “No pain, no gain.”

Do people actually believe that stuff?

You see, I have the exact opposite experience. When I’m doing things right, everything seems to flow naturally, and nothing is hard or painful. Granted, it has taken some hard work to get to that point, but when I’m in the zone, things are surprisingly easy.

If you happen to share that experience, take it as a sign that in certain areas of your life you may have reached a level of what experts refer to as “unconscious competence.” You’re not even aware that you’ve become pretty good at what you’re doing. It feels like driving a car. In the beginning it was frustratingly complicated. Now, you don’t even have to think about it. 

“So what do you find hard in your business?” one of my workout buddies wanted to know, as we were doing our exercise routine. “You’re a voice-over, right?” 

He was not the one wearing that silly t-shirt, by the way. 

“At the risk of sounding brash,” I said, “it’s not so much the work I find hard, but the people I have to deal with every now and then. Particularly the people who think they’re the best thing since sliced bread. Maybe it’s my age, but there are at least three things I can’t stand:

Ignorance, pretentiousness, and a sense of entitlement. Especially if all these qualities reside within one person.”

“We must be working with the same people then,” laughed my friend, as he was programming his treadmill. “I’m a professional photographer, and you wouldn’t believe how many people think they can do what I do without having a clue.”

“That’s the trouble with ignorance,” I said. “People don’t know what they don’t know, but it doesn’t stop them, does it?”

“Agreed,” said my buddy, “but here’s what I don’t get. Everyone understands that playing the violin is not something you can learn overnight. However, every ambitious idiot with a camera believes he’s the next Annie Leibovitz. It ticks me off.”

I wanted to tell him that I saw the same thing in my line of work. Give a monkey a microphone, and he thinks he can be the next Tom Kenny. 

“Ignorance isn’t always bliss,” I said, as I increased the speed on my treadmill. “Usually, ignorance is a pain in the neck, and I find it very challenging to teach ignorant people who think they know it all. I mean, if they supposedly know what they are doing, why do they want me to be their coach? It doesn’t make any sense.”

“I have no problem with beginners who come to me, and who are aware that they have a lot to learn,” said my photographer-friend. “Everything you teach them is new and exciting. I admire kids with an open mind. They remind me of the time I got started. That’s why I love being a mentor.”

He wiped the sweat from his forehead, and said: “Is it just me, or are today’s kids a bit full of themselves?”

“Quite possibly,” I responded. “Parents are quick to praise, and hesitate to criticize, so as not to damage the delicate self-esteem of their offspring. I’m all for raising confident kids, as long as they know their strengths and their limitations. In my class they’d never get a trophy, just for showing up.”

I took a sip of water, and continued:

“Now, there’s another type of ignorance I’m allergic to.”

“What might that be?” asked my friend, as he was walking uphill on the exercise equipment. 

“It’s the lazy type of ignorance. You know… quasi-ignorant people who are looking for a big, fat, silver platter. I just got an email from someone who asked to pick my brain about casting sites and voice-over rates. I politely suggested she do a Google search first. 

“What was her response?” asked my friend.

“Oh, I never heard back from her,” I said. “But on Facebook she told all her fans that I was the most unhelpful person in the voice-over community. To be honest, she didn’t use the word “person,” but the term she used starts with a “p” and it rhymes with chick. 

“Some people think I’m rather obnoxious,” said my buddy, “just because I refuse to give them the answers they are fishing for. Of course I want to help, but I tell my kids: ‘You won’t learn anything as long as I spoon-feed it to you. The things you discover yourself tend to stick much better.’

I want my students to make an effort. I want them to fail, and I want them to overcome the biggest challenges. Otherwise they’ll attach no value to what they have learned, and they’ll have no respect for the business. 

There’s no gratification in arriving on the top of a mountain in a helicopter. But when you start at the bottom and climb your way up, the journey itself becomes meaningful. And when you’ve finally reached that peak, you feel on top of the world!”

“Are you sure you’re a photographer?” I asked. “That’s a darn good metaphor you just used. I might steal that one for my blog.”

“You go right ahead,” he said. “I used to do a bit of mountain climbing when I was younger. I have the pictures to prove it. And a few scars. But what about you? Are you a climber?”

“Oh no, I’m from The Netherlands,” I answered. “There are no mountains in our tiny Kingdom below sea level. Holland is as flat as a pancake.”

“In that case, I have the perfect exercise for you,” said my buddy, as he pointed to the StairMaster.

“I believe this baby has your name on it,” he smiled. “Come on! This thing is the perfect way to get nowhere fast. Try it.”

Reluctantly, I climbed onto the steps, and started my ascend into nothingness. 

“I hope it’s not a metaphor for my career,” I said, gasping for air. “This is really hard!”

“Well, you know what they say…” said the photographer with a big grin.

“If it’s hard, it means you must be doing it right!”

Paul Strikwerda ©nethervoice

PS Be sweet. Please retweet.

photo credit: 50 of 52 via photopin (license)

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