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Paying the Price

by Paul Strikwerda in Articles, Career, Freelancing, Money Matters, Pay-to-Play 8 Comments

Wines

Is there a hidden link between price and perception?

Do we get what we are paying for?

Are we more satisfied when we’ve paid top dollar?

On January 14th, 2008, a team a of scientists from the California Institute of Technology and Stanford University, published a paper called:

“Marketing actions can modulate neural representations of experienced pleasantness.”

It was the result of research I would have loved to be part of. The hypothesis was that…

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