running a small business

Failure is Always an Option

by Paul Strikwerda in Articles, Career, Freelancing, Money Matters 10 Comments

A few years ago, entrepreneur and New York Times contributor Jay Goltz asked owners of failed small businesses what had gone wrong.

Guess what?

Most of them didn’t really have a clue.

To a certain extent that’s not surprising. Had they known what the problem was, they might have been able to fix it.

Some owners were in denial. Instead of acknowledging their own responsibility, they blamed the economy, the current administration, the bank or an idiot partner. Never themselves.

In many cases, Goltz noted that (ex) customers had a much better understanding of what went wrong. The owner still had his stubborn head in the sand.

Over the years, I’ve counseled quite a few struggling voice-overs who were ready to give up. Without exception they were sweet, well-intentioned and hard-working people. Some of them were even talented. And like the folks Goltz interviewed, they were wondering why their new career was going down the drain.

TAKE LARRY

Larry called himself a victim of the recession.

Read the rest of this story in my new book. Click on the cover to access the website and get a sneak peek. Use the buttons to buy the book.

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