Perdita Lawton

One Girl. Many Voices. Perdita Lawton.

by Paul Strikwerda in Articles, Book, Career, Freelancing, Journalism & Media 4 Comments
Perdita Lawton with "Making Money In Your PJs, Freelancing for Voice-Overs and other Solopreneurs," by Paul Strikwerda

Perdita Lawton

To celebrate the release of Making Money In Your PJs, freelancing for voice-overs and other solopreneurs, I organized a  “Who-wants-to pick-Paul’s-brains contest.”

Today, I’m excited to introduce one of the winners. Her name is Perdita Lawton from the UK. She’s been a professional (voice) actor since June 2006. The photo she sent me immediately stood out, and I had to know the story behind the picture. Perdita:

“The picture was taken on my first scuba diving holiday in Malta. One of the dives was near the set of the 1980’s film Popeye starring Robin Williams. It was taken during a surface interval (to allow residual nitrogen to be absorbed). I thought it was a perfect setting, and time to read your book while taking a picture.”

When and how did you know that you wanted to become a (voice) actor? Who inspired you?

“I guess it was in training at drama school that I realised it was an equal option to theatre, television and film acting. My tutors often told me my vocal work was very strong, and a tutor and mentor Pal Aron (a professional actor) told me to get a demo done as it’s another string to an actors bow. Pal was an inspiration as well as the late Daws Butler, Nancy Cartwright, and Michael Winslow (Larvelle Jones in Police Academy). As a child I watched that series in awe of Michael’s talent!”

A lot of VO artists have a radio background. What’s yours? What kind of training did you have?

“My radio background was limited. I did a few weeks of work experience when I was 15 at a hospital radio station, and then a local radio station respectively. I really loved radio work but focused more on stage acting as I’d got the bug. I went to University where I studied English and Drama, and then I went to drama school. Vocal training involved accent, and general voice classes where you focus on breathing, pitch, tone, resonance, and projection for the stage.”

Do you have a niche, and if so, how would you describe it?

“I think a niche of mine is definitely character and animation voices, I especially enjoy doing eccentric and comedic characters. My range gets wider the more I practice and it seems to be scoring jobs in that market.”

What came first for you: voice acting or on-camera/stage acting?

“Professional stage and screen acting came first, then voice acting came due to circumstances. My late father invested money in some amazing equipment for me so I could set up my own studio in the house, while caring for him as I couldn’t commit to work away from home.”

Do you think on-camera/stage actors have a tendency to underestimate voice-over work? If so, why do you think that is?

“I think most drama schools teach vocal work, so for a lot of actors, the training is already there, and they appreciate how hard it is to convey a message and character just through the medium of voice without a physical form. They do however underestimate us being a ‘one man band’ as described in your book. They certainly underestimate the cost, marketing, business skills and technical knowledge required for a professional home set up (without paying a professional).”

How do you land jobs in this very competitive industry?

“I started getting jobs on a Pay-to-Play site. This got me a body of work built up which lead to an agent, and now I’ve got returning clients as well as new ones from the Pay-to-Play site. I’m also recently scoring some big auditions from my agent.”

Perdita Lawton headshotWhat project or projects are you most proud of and why?

“I’m actually very proud of what I did Tuesday. It’s the biggest step on the ladder so far. It’s an award-winning Polish animation that’s being dubbed into English, and I’ve voiced the lead female role along with a few smaller roles.

I spent the day with a great audio engineer directing me, and we had great fun doing so, the ‘Auntie Hen’ character I play is hilarious as are the storylines. Animation voice acting is similar to pantomime. You have to go as large as possible, and I really like that.”

What has been your greatest obstacle/challenge in your career, and how did you overcome it?

“My greatest obstacle was getting work initially. It’s the catch 22, that I’m sure many have experienced. Without experience you aren’t offered work which prevents you from getting experience. I overcame it by getting local experience voicing newspapers, and magazines for the blind. I also make my own clips when I have time, and post them on SoundCloud, social media and my website. It allows me to be creative, whilst keeping my tools sharp, and lets people see I’m active. The girls are probably my creative highlight.”

How do you approach your auditions, and how do you deal with not being selected?

“I approach auditions making sure I’ve done everything in my control to get the job: I’ve warmed up, stayed away from dairy products, and done my research on the production/company/writer or whatever may be useful to know. Failing to prepare is preparing to fail. I also never take rejection personally. What is for you will not pass by you, and just because you weren’t right for one voice over job doesn’t mean you won’t be right for another. The world is subjective, and it would be a boring place if we all liked the same thing!”

Tell me about your ambition. What would you really love to do, professionally speaking, and how are you working toward that goal?

“My voice acting ambition is to be England’s answer to Nancy Cartwright. I’m working towards that by getting my cartoon video seen by as many people as possible. It’s already attracted clients as well as making people laugh which is awesome.”

And lastly, back to Making Money In Your PJs. What has been your biggest take-away? Why should colleagues read it?

“There are several take-aways. It was so good, I re-read it to answer these questions to the best of my ability!

My primary light switch moment was about asking for a testimonial at the same time as agreeing to the job. I’ve been chasing after testimonials for ages with no joy. As soon as I’d read that chapter I had a job come through, and I put it in my terms of agreement, and they were happy to oblige.

Also customizing each and every demo, and not playing safe with demos too, knowing my worth and value, how to chase clients that haven’t paid and asking for a raise. I may get the Freelance Creed printed to keep in my studio.

Colleagues should read this because it’s seasoned advice from a professional, mixed with an amazingly positive attitude, and with tips that really work!”

Many thanks, Perdita!

You can follow Perdita on Twitter @LittleMissVO, and on her website at

Paul Strikwerda ©nethervoice

PS Be Sweet. Please retweet!

Confessions of a Self-Published Author

by Paul Strikwerda in Articles, Book, Freelancing, Journalism & Media, Promotion, Social Media 8 Comments
Debby Barnes with Making Money In Your PJs

Debby Barnes


“Paul nails it!”

“Required reading.”

“Straight talk with heart.”

“Filled with wisdom and passion.”

“Be prepared to have your mind blown.”

“The book this industry has been waiting for.”

“Strikwerda’s writing is razor sharp and always engaging.”

These are just a few superlatives readers have used to describe my new book Making Money In Your PJs: freelancing for voice-overs and other solopreneurs. I couldn’t be more thrilled! Seriously.

I’ve always believed that what other people have to say about your work is way more powerful than what you have to say about it yourself. I guess these quotes prove my point, and I want to thank every contributor for all the accolades bestowed upon me. And you know what?

You guys are sweet but crazy!

I rarely have bad days, but should I ever have one, all I need to do is go to, and read the rave reviews. Nothing is more gratifying or inspiring. And nothing goes to my head faster!

In fact, it would probably be better for my ego if someone were to give my book four stars instead of five. One person will do, if only to convince shoppers that I didn’t bribe my whole tribe to say nice things about me.

Here’s one thing you need to know: being a published author has some strange side-effects.


People I’ve always wanted to connect with, suddenly seem to realize that I exist. They even want to be my Facebook friends! I’m flattered that they’re falling for my innocent scheme, and I intend to milk my new status for all it’s worth.

Fame is fickle. Today you’re the toast of the town. Tomorrow you’re yesterday’s news. So, if you’re anywhere near famous in the voice-over scene, please get in touch with me now, before I disappear into oblivion.

April Karys holding Making Money In Your PJs, freelancing for voice-overs and other solopreneurs by Paul Strikwerda

April Karys

Some people believe that my book has made me an overnight millionaire, and want me to sponsor their event, or give away hundreds of copies. News flash: sales are going really well, but I have yet to break even. Publishing a book is much easier than selling it. You should try it some day.

There may be a sexy man on the cover, but Making Money In Your PJs ain’t no Fifty Shades of Grey. Otherwise I would have called it The Naked Voice Over, and Don Johnson’s daughter would be starring in the movie version. I do have one thing in common with E.L. James. We both like dishing out a heavy dose of tough love. I’m just not into spanking and handcuffs. In my book, SM still stands for Social Media.


There’s one last side-effect I can only blame myself for:

Everybody wants to know about my PJs.

“Are you wearing your PJs yet?”

“Do you go shopping in your PJs?”

“Where can I buy your PJs?”

It never stops.

Enough already!

As if you didn’t know, the title of my book is just a gimmick. I wanted something slightly more interesting than A Voice Actor’s Guide to a Freelance Career. Something catchy. Just don’t expect me to show up in my PJs at every social event. And no, my pajamas are not for sale. Yet.

Now, on to the big news.


A while ago, I launched a “Who-wants-to pick-Paul’s-brains-contest.” The idea was to invite readers to take a picture with a copy of my book which I could use for shameless self-promotion.

Well, I’m happy to say that we have three wonderful winners for three equally wonderful prizes.

Debby Barnes will get to grill me during a 45-minute ask-me-anything session. April Karys receives a signed copy of the paperback, and I will interview Perdita Lawton for this blog. Colleague Colin McLean receives an honorable mention because he’s honorable, and I’d like to mention him.

So, what’s the next stop on my book’s journey to conquer the hearts and minds of colleagues and fellow-freelancers?

I’m so glad you asked!

The core of my very humble and altruistic promotional campaign can be summed up in one word:

Perdita Lawton with "Making Money In Your PJs, Freelancing for Voice-Overs and other Solopreneurs," by Paul Strikwerda

Perdita Lawton


This -of course- stands for Word Of Mouth And Narration.

The voice-over community happens to be very good at spreading the word. Some people even get paid for it. At this point, word of mouth has been generating most of my sales, which is pretty exciting.

The other day I was contacted by a VO-coach whose name you’d immediately recognize. One of her students had mentioned my book, and now she wanted a copy. A studio organizing workshops for voice actors ordered a whole stack of books for their students. Voice-over meetup groups are reading and discussing Making Money In Your PJs together. Copies are reaching Spain, Brazil, the UK and the Netherlands. Yes, I am truly going global!

In a few weeks, I’ll finish up recording the audio version of the eBook, which has ten additional chapters

With all of that going on, here’s the big question:

Is Making Money In Your PJs really “the book this industry has been waiting for,” and “a refreshing mix of common sense, business acumen and great storytelling”?

Well, that’s up to you to decide. Don’t believe your colleagues or the author. The paperback version is currently $15.99, which is a good deal for 425 pages. The eBook version for Kindle, iPad, Nook and more, is only $9.99.

Take your business to the next level, and use these buttons to order your copy:


Happy reading!

Paul Strikwerda ©nethervoice

PS Be sweet. Please retweet!