It makes many freelancers uncomfortable.
They look at it as a necessary and expensive evil.
If possible, they’d rather delegate it to someone else.
A while ago, Chris Kendall of Voice Artists United interviewed me about it.
Here’s his first question:
Many people rely on just having a website and an Internet presence on Twitter, Facebook or on a P2P site to do their marketing for them. Does this work, and if not, why not?
Let’s take a step back and start with my definition of marketing: